Junior Marketing Designer (AddMile)

📍 Job Overview

Job Title: Junior Marketing Designer (AddMile) Company: Headway Inc Location: [Location Not Specified - Assuming On-site based on ai_work_arrangement] Job Type: Full-Time Category: Marketing Design / Creative Operations Date Posted: October 6, 2025 Experience Level: Junior (0-2 Years) Remote Status: On-site

🚀 Role Summary

• Develop visually compelling video assets for advertising campaigns, directly impacting business growth and user acquisition strategies.
• Execute both motion and static design projects, contributing to the overall brand aesthetic and marketing collateral.
• Leverage modern AI tools to enhance video editing, sound design, and creative ideation, pushing the boundaries of digital content creation.
• Engage in collaborative discussions with creative marketers, contributing innovative ideas and influencing campaign direction.
• Gain significant creative freedom and see a direct impact of design work on key business objectives.

📝 Enhancement Note: The role is specified as a "Junior Marketing Designer" within the "AddMile" product of Headway Inc. While not strictly a revenue operations role, it sits within the broader GTM (Go-To-Market) function, contributing directly to marketing efforts that drive revenue. The responsibilities highlight a direct link between creative output and business goals, which is a key aspect of GTM operations. The emphasis on AI tools and modern design techniques suggests an operational focus on efficient and innovative content production.

📈 Primary Responsibilities

• Conceptualize, design, and produce engaging video content for paid advertising campaigns across various digital platforms.
• Create and edit motion graphics, animations, and static visual assets that align with brand guidelines and campaign objectives.
• Utilize AI-powered tools (e.g., Runway, Freepik, Sora) for efficient video generation, editing, and enhancement, optimizing the creative workflow.
• Collaborate closely with marketing managers and creative leads to brainstorm campaign concepts and translate them into effective visual designs.
• Manage multiple design projects simultaneously, ensuring timely delivery of high-quality assets that meet performance targets.
• Participate in creative team meetings, offering insights and contributing to the strategic direction of marketing campaigns.
• Analyze the performance of creative assets and incorporate learnings into future design iterations to improve engagement and conversion rates.

📝 Enhancement Note: The responsibilities are extrapolated to emphasize the operational aspects of creative production within a marketing context. This includes workflow optimization (AI tools), project management (timely delivery), and performance analysis (impact on business goals), aligning with GTM operational excellence.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Digital Media, Animation, or a related field is highly beneficial. Experience: A minimum of 1 year of professional experience in video creation and editing is required.

Required Skills:

• Proficiency in video creation and editing software, with a strong emphasis on Adobe After Effects.
• Demonstrated skill in static and motion design, with a portfolio showcasing creative capabilities.
• Experience with Figma for design collaboration and asset management.
• Familiarity with and practical application of AI tools for video and image generation/editing (e.g., Runway, Freepik, Sora).
• Excellent time management and organizational skills, with the ability to meet tight deadlines in a fast-paced environment.
• Strong understanding of visual storytelling and advertising principles.

Preferred Skills:

• Experience creating video content specifically for social media platforms such as Meta (Facebook/Instagram) and TikTok.
• Basic understanding of sound design and audio editing for video.
• Familiarity with A/B testing creative assets to optimize performance.

📝 Enhancement Note: The "Nice to have" section from the original listing has been integrated into preferred skills. The requirements have been framed to highlight operational efficiency and the ability to integrate new technologies, which are crucial for modern marketing design roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 1 year of video creation and editing experience, with a focus on advertising campaigns.
• Demonstrate proficiency in Adobe After Effects and Figma through specific project examples.
• Include case studies or examples of utilizing AI tools in the creative process, highlighting efficiency gains or innovative outcomes.
• Showcase a range of motion and static design work relevant to digital marketing and user engagement.

Process Documentation:

• Examples of workflow processes used for video asset creation, from concept to final delivery.
• Documentation or explanation of how AI tools were integrated into the creative workflow to improve speed or quality.
• Evidence of how design decisions were informed by campaign objectives and performance metrics.

📝 Enhancement Note: This section is tailored to emphasize the operational aspects of a designer's work. A strong portfolio is crucial for demonstrating not just creative talent but also the ability to follow processes, manage projects efficiently, and deliver measurable results, which are key considerations for GTM operations.

💵 Compensation & Benefits

Salary Range: Based on the Junior experience level (0-2 years), location (assumed on-site in a major tech hub if not specified), and the skills required (Adobe After Effects, Figma, AI tools), a competitive salary range for this role in a tech company is estimated to be between $50,000 - $70,000 USD annually. This estimate is based on industry benchmarks for junior creative roles in tech and considers the cost of living in major tech markets.

Benefits:

• Medical insurance coverage.
• Full compensation for sick leave.
• Access to a company doctor.
• Financial support for English language learning.
• Reimbursement for external training and professional development courses.
• Opportunities for sports activities (running, yoga, boxing, etc.).
• Regular corporate holidays (week-long breaks twice a year for rest and recharge).
• Involvement in initiatives supporting Ukraine.

Working Hours: Standard full-time work hours, typically around 40 hours per week, with potential for some flexibility depending on project needs and team collaboration.

📝 Enhancement Note: A salary range has been estimated based on industry standards for junior marketing designers in tech. The benefits are detailed as provided, highlighting aspects that support professional development and employee well-being, which are important for attracting and retaining talent in operational and creative roles. The working hours are inferred to be standard full-time unless otherwise specified.

🎯 Team & Company Context

🏢 Company Culture

Industry: EdTech (Education Technology) and Personal Development. Headway Inc is a global tech company focused on lifelong learning, with its product AddMile specializing in personal and professional development coaching. Company Size: Headway Inc is a significant global tech company, indicated by its ranking among the World's Top EdTech Companies and its user base of over 150 million. This suggests a large, dynamic, and well-resourced organization. Founded: Headway Inc was founded with a mission to revolutionize lifelong learning, aiming to make it accessible, personalized, and impactful. The company is committed to helping people grow.

Team Structure:

• The Junior Marketing Designer will likely be part of a larger marketing or creative team within the AddMile product division.
• Reporting will likely be to a Marketing Manager, Creative Lead, or Art Director who oversees campaign execution and brand consistency.
• Close collaboration is expected with creative marketers, campaign managers, and potentially product managers to ensure design aligns with business objectives.

Methodology:

• Data-Driven Creativity: While creative, the role emphasizes influencing business goals directly, suggesting that design decisions will be informed by performance data and user insights.
• Agile Workflow: The fast-paced nature of tech and marketing campaigns implies an agile approach to design, with quick iterations and adaptability.
• Collaboration & Feedback: The role involves active participation in idea discussions and close collaboration, indicating a culture that values teamwork and open communication.

Company Website: https://www.headway.inc/ and https://www.myaddmile.com/landing/premium

📝 Enhancement Note: The company context is built from the provided description, emphasizing its mission, market position, and the operational implications for a designer within such an organization. The "SELECT" values are noted as a key cultural pillar.

📈 Career & Growth Analysis

Operations Career Level: This is a Junior-level role, serving as an entry point into the marketing design and GTM operations space. It's designed for individuals with foundational skills looking to build practical experience and develop specialized expertise in digital content creation for marketing. Reporting Structure: The Junior Marketing Designer will report to a manager or lead within the creative or marketing team, likely receiving direct guidance and mentorship on projects. This structure facilitates learning and skill development. Operations Impact: The role has a direct impact on business goals by creating compelling visual assets that drive user engagement, acquisition, and ultimately, revenue for the AddMile product. The emphasis on influencing business goals directly highlights the operational significance of design work in a GTM strategy.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in motion graphics, video editing, AI-driven design, and specific platform creative requirements (Meta, TikTok).
• Career Advancement: Potential to progress to a Marketing Designer, Senior Marketing Designer, or even a Creative Lead role within Headway Inc, managing larger campaigns or teams.
• Continuous Learning: Access to compensation for English language learning, external training, and courses, alongside a corporate knowledge base, supports ongoing professional development.
• Cross-Functional Exposure: Opportunity to collaborate with various departments, gaining a broader understanding of GTM strategies and product development.

📝 Enhancement Note: This analysis frames the Junior Marketing Designer role within a GTM operations context, highlighting its contribution to business objectives and outlining clear pathways for professional growth and skill development.

🌐 Work Environment

Office Type: The description mentions an office equipped with a reliable shelter, generators, and satellite internet, suggesting a robust and resilient workspace designed to ensure operational continuity even in challenging circumstances. This indicates a commitment to providing a stable and functional working environment. Office Location(s): While specific locations are not detailed, the emphasis on a well-equipped office implies an on-site work arrangement. Workspace Context:

• The environment is likely dynamic and collaborative, given the emphasis on teamwork with creative marketers and active participation in idea discussions.
• Access to modern AI tools and creative software is implied, supporting efficient and innovative design workflows.
• Opportunities for interaction with a diverse team working on a globally recognized EdTech product.

Work Schedule: A standard full-time schedule is expected, likely around 40 hours per week. The company's commitment to employee well-being, including corporate holidays for rest and recharge, suggests a balanced approach to work hours and personal time.

📝 Enhancement Note: The description of the office environment is directly translated into workspace context, highlighting aspects relevant to operational stability and a conducive creative atmosphere for a designer.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: CV and portfolio review to assess foundational design skills, relevant experience, and alignment with required tools (Adobe After Effects, Figma, AI).
• Creative Assessment: Potential for a practical design task or case study focusing on creating video assets for an advertising campaign, or a portfolio walkthrough where candidates explain their creative process and impact.
• Team/Manager Interview: Discussion about collaborative experience, problem-solving approaches, and understanding of marketing objectives. Candidates may be asked about their experience with AI tools and social media creative.
• Cultural Fit Interview: Assessment of alignment with Headway Inc's values (SELECT) and ability to contribute to a mission-driven, collaborative team.

Portfolio Review Tips:

• Showcase Relevance: Highlight projects that demonstrate experience with video creation, editing, motion graphics, and static design for digital marketing or advertising.
• Demonstrate Tool Proficiency: Clearly show work created using Adobe After Effects and Figma.
• Highlight AI Integration: Include examples where AI tools were used, explaining the benefits or unique outcomes achieved.
• Quantify Impact: If possible, include metrics or explain how your designs contributed to campaign goals (e.g., increased engagement, click-through rates).
• Explain Your Process: Be prepared to walk through your creative process, from brief interpretation to final asset delivery, including any challenges overcome.

Challenge Preparation:

• Anticipate a design challenge that requires creating a short video ad concept or asset, possibly incorporating provided AI tools or themes.
• Focus on efficient execution and clear communication of your design rationale.
• Be prepared to articulate how your design choices support specific marketing objectives.

📝 Enhancement Note: The interview process and portfolio review tips are tailored for a design role with an operational focus, emphasizing the demonstration of specific technical skills, process understanding, and quantifiable impact.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe After Effects: Essential for motion graphics, video compositing, and animation. Proficiency expected for creating dynamic video content.
• Figma: Key for collaborative design, UI elements, and potentially creating static marketing assets. Expected for design handoffs and team collaboration.
• AI Tools: Practical experience with tools like Runway, Freepik, and Sora for video/image generation and editing is a significant advantage, indicating an operational focus on leveraging cutting-edge technology for efficiency and creativity.

Analytics & Reporting:

• While not explicitly mentioned for the designer, an understanding of how creative assets perform using analytics tools (e.g., Google Analytics, platform-specific ad managers) is beneficial for informing future designs.

CRM & Automation:

• Not directly applicable to this role, but awareness of how marketing assets are deployed through CRM or marketing automation platforms could be a plus.

📝 Enhancement Note: The tools listed are directly from the job description. The context provided explains their operational relevance within a marketing design workflow and emphasizes the importance of AI tools for efficiency.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to the company's mission of helping people grow through lifelong learning, reflected in the AddMile product's focus on personal development.
• Innovation: Encouragement to use modern AI tools and push creative boundaries, aligning with Headway's position as a top EdTech company.
• Collaboration: Emphasis on working closely with creative marketers and actively participating in idea discussions, fostering a team-oriented environment.
• Impact-Oriented: A focus on directly influencing business goals and seeing the impact of one's work, promoting accountability and a results-driven mindset.
• Resilience: Demonstrated through the provision of a well-equipped office with shelter and backup power, ensuring operational continuity and employee safety.

Collaboration Style:

• Integrated Creative Process: Designers work hand-in-hand with marketing strategists, contributing to campaign concepts and execution.
• Open Communication: Active participation in idea discussions implies a culture where feedback is shared freely and creativity is encouraged.
• Cross-Functional Interaction: Collaboration extends beyond the immediate design team to marketing and potentially product teams.

📝 Enhancement Note: Values are inferred from the company description and role responsibilities, highlighting how they translate into the daily work and expectations for a Junior Marketing Designer.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration: The fast-paced nature of digital advertising campaigns requires quick turnaround times for creative assets, demanding efficiency and adaptability.
• AI Tool Integration: Staying current with and effectively integrating rapidly evolving AI design tools into existing workflows can be a challenge.
• Balancing Creativity & Performance: The need to produce visually stunning work that also meets specific performance metrics and business objectives requires a strategic approach to design.
• Platform-Specific Creative: Adapting creative concepts and execution to the unique specifications and audience expectations of different social media platforms (Meta, TikTok).

Learning & Development Opportunities:

• Advanced Design Skills: Opportunity to master Adobe After Effects and explore advanced motion graphics techniques.
• AI Design Specialization: Become proficient in leveraging AI tools for creative output, a highly sought-after skill in the industry.
• Marketing Strategy Insight: Gain a deeper understanding of campaign strategy, performance metrics, and how creative impacts business outcomes.
• Professional Development: Access to financial support for external training, courses, and English language learning.

📝 Enhancement Note: Challenges are identified based on the nature of the role and industry, with a focus on actionable growth opportunities that align with the company's offerings.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to enhance your video creation or editing process. What was the outcome?" (Focus on demonstrating technical proficiency and operational efficiency).
• "How do you approach creating video assets for different platforms like Meta and TikTok? What are the key differences in your creative strategy?" (Assess understanding of platform nuances and audience targeting).
• "Walk us through your process for designing a short video ad from concept to final delivery. How do you ensure it meets campaign objectives?" (Evaluate workflow, problem-solving, and impact-driven design).

Company & Culture Questions:

• "What excites you about Headway Inc's mission to revolutionize lifelong learning, and how do you see your design work contributing to it?" (Gauge alignment with company values and mission).
• "How do you handle receiving creative feedback or constructive criticism on your designs?" (Assess collaboration and adaptability).
• "Based on your understanding, what do you think is the biggest challenge for a Junior Marketing Designer in a fast-paced tech company like ours?" (Evaluate self-awareness and proactive thinking).

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio pieces as mini case studies, explaining the objective, your creative process, the tools used (especially AI), and the results achieved.
• Highlight Metrics: If possible, present data on how your designs performed. If not, explain your understanding of key metrics and how you would aim to achieve them.
• Tool Demonstration: Be ready to discuss your proficiency with Adobe After Effects and Figma, and demonstrate your understanding of AI tool applications.
• Enthusiasm for Impact: Clearly articulate your desire to contribute directly to business goals and your excitement for the AddMile product.

📝 Enhancement Note: Interview questions and preparation strategies are designed to help candidates showcase their creative skills, operational understanding of design within marketing, and cultural fit with Headway Inc.

📌 Application Steps

To apply for this Junior Marketing Designer position:

• Submit your CV and a link to your online portfolio through the Headway Inc careers portal.
• Portfolio Customization: Ensure your portfolio prominently features video creation and editing work, specifically highlighting projects where you've used Adobe After Effects, Figma, and any AI tools. Tailor your presentation to showcase advertising campaign examples.
• Resume Optimization: Update your resume to emphasize your 1+ year of experience in video creation, specific tool proficiencies (After Effects, Figma, AI), and any achievements related to campaign impact or efficient workflow processes.
• Interview Preparation: Practice articulating your design process, explaining your use of AI tools, and discussing how your creative work contributes to business objectives. Prepare to present 1-2 key portfolio pieces in detail.
• Company Research: Familiarize yourself with Headway Inc's mission, the AddMile product, and their ranking by TIME magazine. Understand their commitment to employee development and their unique office environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.