HR Creative Designer

📍 Job Overview

Job Title: HR Creative Designer Company: Similarweb Location: Tel Aviv, Israel Job Type: Full-time Category: Creative Design / Human Resources / Marketing Date Posted: December 08, 2025 Experience Level: Mid-Level (2-4 years) Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping Similarweb's internal brand and employee culture through compelling visual storytelling and creative design initiatives within the HR division.
• The HR Creative Designer will be responsible for conceptualizing and executing visual identities for global HR programs, events, and internal communications, ensuring a consistent and engaging employee experience.
• Key focus areas include employer branding, talent acquisition campaigns, and organizational development initiatives, all aimed at enhancing how employees perceive and engage with the company's culture.
• The position requires a blend of creative design expertise, project management capabilities, and a strong understanding of internal branding principles to drive impactful visual narratives across diverse platforms and formats.

📝 Enhancement Note: The role is clearly focused on internal branding and employee experience, which falls under the umbrella of HR and internal communications. The required skills in design tools and campaign execution also indicate a strong marketing and creative component. Given the emphasis on internal brand, employee experience, and employer branding, it aligns well with a specialized role within HR, often supported by marketing or dedicated creative teams. This role is not directly in Revenue or Sales Operations but supports the internal GTM (Go-To-Market) for employee engagement and employer brand.

📈 Primary Responsibilities

• Develop and implement the visual identity for all global HR division programs, events, and marketing campaigns, ensuring brand consistency and impact.
• Conceptualize and design creative assets for a wide range of HR initiatives, including employee experience events, employer branding materials, internal communications, organizational development programs, and talent acquisition campaigns.
• Create and maintain a library of scalable design templates and comprehensive design systems to ensure brand consistency and streamline creative workflows across the HR division.
• Manage the end-to-end creative production process for various assets, including presentations, motion graphics, digital signage, employee swag, email newsletters, and other collateral.
• Lead the strategic planning and execution of major internal campaigns and events such as annual Kickoffs, Sales Summits, and Hackathons, coordinating with internal stakeholders and external design partners.
• Collaborate closely with the HR Experience team, Organizational Development (OD) team, People Operations, and Talent Acquisition teams to translate strategic objectives into compelling visual communications.
• Continuously improve creative workflows and production processes to enhance efficiency and output quality for all HR-related design projects.

📝 Enhancement Note: The responsibilities are extensive and cover the full creative lifecycle from concept to delivery. The emphasis on "global programs," "scalable design systems," and "end-to-end creative production" suggests a need for a candidate who can manage multiple projects simultaneously and establish foundational creative processes for the HR division. This goes beyond simple graphic design and involves strategic visual planning.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Design (or equivalent practical experience in a design-related field). Experience: 2–4 years of professional experience in marketing design, visual design, or experience design, with a demonstrable track record of creating engaging visual content.

Required Skills:

• Proficiency in core design software: Figma, Adobe Photoshop, and Adobe Illustrator.
• Strong experience with presentation design tools, particularly Google Slides.
• Familiarity with Artificial Intelligence (AI) tools for design enhancement or content generation.
• Excellent command of the English language, both written and verbal, for clear communication and collaboration.
• Exceptional attention to detail, ensuring accuracy and quality in all design outputs.
• Strong organizational skills to manage multiple projects, deadlines, and stakeholders effectively.
• Proven ability to multitask and manage project timelines from initiation to completion.
• Demonstrated collaborative spirit and a proactive approach to problem-solving.
• A genuine passion for outstanding design and its impact on employee engagement.

Preferred Skills:

• Experience or proficiency in motion graphics design.
• Understanding of employer branding principles and their visual representation.
• Experience in designing for internal communications or employee experience initiatives.
• Familiarity with creating and managing design systems for consistency and scalability.

📝 Enhancement Note: The required tools (Figma, Photoshop, Illustrator, Google Slides, AI tools) are standard for creative roles. The experience level of 2-4 years suggests a mid-level designer capable of independent work and project ownership. The "motion design a plus" indicates an area for potential growth or a desirable additional skill. The emphasis on communication, organization, and collaboration points to the need for a designer who functions well within a team and can articulate their creative vision.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of visual design projects, with a strong emphasis on internal branding, employee experience, or marketing campaign collateral.
• Demonstrate ability to conceptualize and execute design solutions that align with brand guidelines and strategic objectives for internal initiatives.
• Include examples of how design systems or templates were developed and implemented for consistency and efficiency.
• Showcase projects that highlight process management, from initial concept through to final delivery, illustrating your workflow and problem-solving approach.

Process Documentation:

• Examples of how you've documented workflows or established design processes to ensure scalability and efficiency, especially for recurring events or communications.
• Case studies or project examples that illustrate your approach to managing creative production, including collaboration with stakeholders and external partners.
• Demonstrations of how you've utilized design tools to optimize creative output and maintain quality across multiple assets.

📝 Enhancement Note: For a creative role focused on internal branding and employee experience, a strong portfolio is paramount. The emphasis should be on the quality of work, the strategic thinking behind the designs, and the ability to manage projects from start to finish. Demonstrating an understanding of scalability and efficiency through design systems is also a key indicator of a candidate's ability to support a growing global organization like Similarweb.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Mid-Level HR Creative Designer in Tel Aviv, Israel, with 2-4 years of experience, the estimated annual salary range is approximately ₪120,000 - ₪180,000. This range accounts for the cost of living in Tel Aviv and the specialized nature of the role within HR and creative design.

Benefits:

• Competitive Compensation Packages: Includes salary and potential performance-based bonuses.
• Health and Wellness: Comprehensive health insurance and potentially other wellness programs.
• Professional Development: Opportunities for training, workshops, and attending industry events.
• Work-Life Balance: Support for flexible working arrangements where applicable and encouragement of time off.
• Community Building: Regular team outings and happy hours to foster strong team cohesion and company culture.
• Employee Stock Options: Potential for equity in a growing tech company.

Working Hours: The standard working hours are likely 40 hours per week, with potential for flexibility depending on project needs and team agreements. The role is on-site, implying a structured work schedule within the office.

📝 Enhancement Note: Salary estimates for Tel Aviv are based on research from reputable job boards and salary aggregators (e.g., Glassdoor, SalaryExpert, LinkedIn Salary) for similar roles in the Israeli market, adjusted for experience level and industry. The listed benefits are standard for tech companies and are inferred from the company's description of employee perks.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Intelligence / Web Analytics. Similarweb operates in a fast-paced, data-driven technology sector, providing critical insights into online behavior and digital strategy for businesses worldwide. This industry context means a focus on innovation, data accuracy, and continuous improvement. Company Size: Large (501-1000+ employees). As a larger organization, Similarweb likely has established processes, a global presence, and diverse teams. This size offers opportunities for cross-functional collaboration and career progression, but also requires structured approaches to internal communications and brand management. Founded: 2013. Founded relatively recently in the tech landscape, Similarweb has demonstrated rapid growth and innovation, suggesting a dynamic and evolving company culture that values forward-thinking and adaptability.

Team Structure:

• The HR Creative Designer will be part of the HR Division, likely within a dedicated internal creative team or reporting to the Head of HR Communications/Employee Experience.
• This role involves close collaboration with various HR sub-teams, including Experience, Organizational Development, People Operations, and Talent Acquisition.
• Reporting structure will likely be within the HR function, with potential dotted-line reporting or close collaboration with marketing or internal communications leadership for brand consistency.

Methodology:

• Data-Driven Insights: Similarweb's core business relies on data. This likely translates into an internal culture that values data-informed decision-making, even in creative and HR initiatives.
• Agile & Innovative: The tech industry, and particularly a growing company like Similarweb, thrives on agility and innovation. Expect a culture that embraces new ideas and rapid iteration.
• Employee-Centric: With a focus on HR programs and employee experience, the team likely operates with a strong emphasis on understanding and catering to employee needs and feedback.

Company Website: https://www.similarweb.com/

📝 Enhancement Note: The company's industry and size are crucial for understanding the operational context. A large digital intelligence company will have complex internal needs and a global workforce, requiring sophisticated internal branding and communication strategies. The founding year suggests a company that has moved beyond its startup phase but retains a growth mindset.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Creative Designer. This role is positioned to take ownership of specific creative projects and campaigns within the HR division. It requires independent execution and the ability to manage smaller initiatives from concept to completion, while also contributing to larger, overarching HR branding strategies. The role is not a direct "operations" role in the sense of Sales/Revenue Ops but supports the "Go-To-Market" strategy internally through employee engagement and employer brand.

Reporting Structure: The HR Creative Designer will likely report to a Creative Lead within HR, a Head of Employee Experience, or a similar senior HR position. There will be close collaboration with HR Business Partners, OD specialists, and TA recruiters.

Operations Impact: While not directly tied to revenue generation, this role has a significant impact on the internal "go-to-market" strategy for employee engagement and employer branding. A strong internal brand and positive employee experience are crucial for attracting and retaining top talent, which directly supports business growth and productivity. The visual consistency and quality of HR communications can influence employee morale, understanding of company initiatives, and overall perception of Similarweb as an employer.

Growth Opportunities:

• Specialization: Develop expertise in areas like motion graphics, employer branding strategy, or employee event design.
• Leadership: Potentially move into a Senior Creative Designer role, leading projects or mentoring junior designers.
• Cross-Functional Movement: With a strong understanding of internal communications and employee experience, opportunities may arise in broader marketing, internal communications, or HR program management roles.
• Skill Expansion: Continuous learning in new design tools, AI applications in design, and evolving digital communication trends.

📝 Enhancement Note: The growth path for a creative role within HR often involves deepening specialization or moving into broader strategic roles. The "operations" aspect here is about the operational efficiency and effectiveness of HR's internal communication and branding efforts.

🌐 Work Environment

Office Type: On-site in Tel Aviv. This indicates a traditional office environment where in-person collaboration is expected. Office Location(s): Tel Aviv, Israel. This is a major tech hub, suggesting a vibrant and dynamic work environment with access to talent and industry events.

Workspace Context:

• Collaborative Hub: The office environment likely fosters collaboration, with opportunities for face-to-face brainstorming sessions and team interactions.
• Creative Resources: Access to necessary design software, hardware, and potentially a dedicated creative space or resources.
• Cross-Functional Interaction: Frequent opportunities to interact with diverse teams across HR and potentially other departments, fostering a holistic understanding of the company.

Work Schedule: Standard business hours, likely Monday to Friday, with an expectation of being present in the office. While core hours are expected, there might be some flexibility for project deadlines or specific team needs, but the primary mode is on-site.

📝 Enhancement Note: An on-site role in a major tech hub like Tel Aviv suggests a dynamic, professional, and potentially fast-paced work environment. The focus on collaboration implies a culture that values teamwork and in-person synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your qualifications, experience, and creative style against the role requirements.
• Creative Challenge/Portfolio Review: You may be asked to present your portfolio in detail, discussing your design process, strategic thinking, and the impact of your work. A practical design challenge, focusing on an HR-related scenario, might also be assigned.
• Hiring Manager Interview: A discussion with the hiring manager to delve deeper into your experience, approach to design, collaboration style, and understanding of internal branding.
• Team/Stakeholder Interviews: Meetings with key HR team members (e.g., OD, TA, People Ops) to assess cultural fit, communication skills, and ability to collaborate effectively within the HR division.
• Final Interview: Potentially with a senior HR leader or a member of the broader creative/marketing team to finalize the decision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best align with HR, internal branding, employee experience, or campaign design.
• Showcase Process: For each project, clearly articulate the brief, your creative process, the challenges you faced, your solutions, and the outcome or impact.
• Highlight Relevance: Emphasize projects that demonstrate your ability to translate strategic objectives into compelling visual narratives for internal audiences.
• Tool Proficiency: Be prepared to discuss your proficiency with Figma, Photoshop, Illustrator, and Google Slides, and how you leverage them effectively.
• Quantify Impact: Where possible, use data or metrics to demonstrate the success of your designs (e.g., engagement rates, feedback collected).

Challenge Preparation:

• Understand the Audience: Internal communications and employer branding require a different tone and approach than external marketing. Focus on clarity, engagement, and fostering a sense of community.
• Brand Consistency: Be mindful of Similarweb's existing brand identity and how your design would fit within it, while also bringing unique creative flair.
• Problem-Solving: Approach any creative challenge with a clear understanding of the objective and a structured methodology for developing design solutions.

📝 Enhancement Note: A strong portfolio is critical for this role. The interview process will likely focus on assessing not just design skills but also strategic thinking, collaboration, and understanding of the HR/employee experience landscape.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems. Expect to use it for UI design, presentations, and asset creation.
• Adobe Photoshop: Crucial for image editing, manipulation, and creating high-fidelity graphics.
• Adobe Illustrator: Key for vector graphics, logos, icons, and illustrations.
• Google Slides: Widely used for internal presentations, templates, and pitch decks. Proficiency in creating visually appealing and on-brand slides is vital.
• AI Tools: Emerging tools for content generation, image enhancement, or workflow automation. Familiarity with at least one AI design tool is beneficial.

Analytics & Reporting:

• While not a primary focus, understanding how design impacts engagement metrics (e.g., open rates for newsletters, attendance for events) is important. Familiarity with basic analytics dashboards might be beneficial for understanding campaign performance.

CRM & Automation:

• Not directly applicable to this role, but understanding how design assets are deployed through internal communication platforms (e.g., email marketing tools, intranets) is relevant.

📝 Enhancement Note: The core toolset is standard for a graphic designer. The emphasis on Figma suggests a modern design workflow that prioritizes collaboration and component-based design. AI tools are increasingly relevant and indicate a forward-looking approach by the company.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A core value, fostering an environment where new ideas are encouraged and visual solutions are imaginative.
• Collaboration: Strong emphasis on teamwork, working effectively with cross-functional teams within HR and beyond.
• Employee-Centricity: A deep commitment to understanding and enhancing the employee experience through thoughtful design.
• Impact & Efficiency: Valuing designs that not only look good but also achieve specific communication goals and streamline processes.
• Data-Informed: Utilizing insights from employee feedback and campaign performance to inform creative decisions.

Collaboration Style:

• Cross-Functional Integration: Expected to work closely with HR specialists, program managers, and TA partners, translating their needs into visual assets.
• Feedback & Iteration: A culture that embraces constructive feedback to refine designs and ensure they meet objectives.
• Proactive Communication: Sharing progress, seeking input, and communicating potential roadblocks openly.

📝 Enhancement Note: The company's culture, as described, emphasizes innovation, collaboration, and employee well-being. This role will thrive in an environment that values creative contributions and cross-functional teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creativity: Ensuring all designs align with Similarweb's overall brand while also being fresh and engaging for internal audiences.
• Managing Diverse Stakeholder Needs: Catering to the unique visual requirements and feedback from various HR sub-teams and global stakeholders.
• Rapid Iteration: The fast-paced tech environment may require quick turnarounds on design projects, demanding adaptability and efficient workflows.
• Measuring Impact: Quantifying the direct impact of creative design on employee engagement or employer brand perception can be challenging.

Learning & Development Opportunities:

• Advanced Design Skills: Deepening expertise in motion graphics, UX/UI for internal tools, or specialized illustration techniques.
• Internal Branding Strategy: Developing a deeper understanding of employer branding, internal communications strategy, and employee lifecycle marketing.
• AI in Design: Exploring and integrating emerging AI tools to enhance creative workflows and output.
• Project Management: Growing skills in managing complex, multi-faceted creative campaigns and initiatives.

📝 Enhancement Note: The challenges are typical for a creative role in a dynamic company, requiring a blend of technical skill, strategic thinking, and interpersonal effectiveness. The growth opportunities are geared towards deepening creative expertise and expanding into strategic roles within HR or marketing.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a visual identity for a new internal HR program or event." (Focus on your methodology, stakeholder engagement, and creative ideation.)
• "How do you ensure brand consistency across various internal communication channels while still allowing for creative expression?" (Discuss your approach to design systems, templates, and brand guidelines.)
• "Tell me about a time you had to manage conflicting feedback from multiple stakeholders on a design project. How did you resolve it?" (Highlight your communication, negotiation, and problem-solving skills.)

Company & Culture Questions:

• "Based on what you know about Similarweb, how would you visually represent our company culture to potential employees?" (Demonstrate your research and understanding of the employer brand.)
• "How do you approach collaboration with non-designers, such as HR specialists or recruiters, to ensure their needs are met effectively?" (Showcase your interpersonal and communication skills.)
• "How do you measure the success of your design work in an internal context?" (Discuss metrics related to engagement, clarity, and feedback.)

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio projects as stories, detailing the problem, your solution, and the outcome.
• Visual Clarity: Ensure your presentation is visually appealing, well-organized, and easy to follow. Use high-quality mockups and clear annotations.
• Focus on Process: Be prepared to walk through your design process, explaining your decisions and the tools you used.
• Tailor to HR: Emphasize projects that demonstrate your ability to connect with internal audiences and support HR objectives.

📝 Enhancement Note: Interview preparation should focus on showcasing not just design skills but also strategic thinking, collaboration, and an understanding of how design serves business objectives, particularly within the HR and internal branding context.

📌 Application Steps

To apply for this HR Creative Designer position:

• Submit your application through the provided link on the Similarweb careers page.
• Portfolio Customization: Ensure your portfolio prominently features projects relevant to internal branding, employee experience, marketing campaigns, and robust design system examples. Tailor your case studies to highlight your process and impact in these areas.
• Resume Optimization: Update your resume to clearly articulate your experience with the required design tools (Figma, Photoshop, Illustrator, Google Slides, AI tools) and highlight achievements in campaign execution, visual identity development, and stakeholder collaboration. Use keywords from the job description.
• Interview Preparation: Practice presenting your portfolio, focusing on storytelling and explaining your design process. Prepare to discuss your approach to creative challenges and how you collaborate with diverse teams. Research Similarweb's mission, values, and recent company news.
• Company Research: Familiarize yourself with Similarweb's products, services, and existing internal communications or employer branding efforts. Understand their company culture and how you can contribute visually.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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