Head of Platform UX

📍 Job Overview

Job Title: Head of Platform UX

Company: ApprovalMax

Location: Remote — based in UK, Belgrade, Sofia, Moldova, Portugal

Job Type: Full-Time

Category: User Experience (UX) / Product Design Leadership

Date Posted: March 16, 2026

Experience Level: 5-10 Years

Remote Status: Remote OK

🚀 Role Summary

• Lead the strategic vision and hands-on execution for a major platform-level User Experience (UX) redesign of a B2B SaaS product.

• Drive the modernization of core product workflows, information architecture, and user journeys, incorporating innovative patterns like AI-assisted workflows.

• Establish and champion platform-wide UX principles, design standards, and a robust component library/design system.

• Foster a culture of quality, experimentation, and continuous learning within the UX team, acting as a strategic partner to Product and Engineering.

• Improve user onboarding, activation, and overall product-led growth (PLG) initiatives through intuitive and efficient user experiences.

📝 Enhancement Note: This role is a critical leadership position focused on transforming the core user experience of a mature B2B SaaS platform. The emphasis is on strategic direction combined with hands-on execution, particularly in a remote-first environment across multiple regions. The integration of AI into UX is a key differentiator for this role.

📈 Primary Responsibilities

• Define and articulate the long-term UX vision for the ApprovalMax platform, aligning with product strategy and business objectives.

• Lead comprehensive UX audits to identify friction points, opportunities for simplification, and areas for innovation across the platform.

• Develop, own, and deliver a phased roadmap for UX improvements, prioritizing initiatives based on user impact, business value, and engineering feasibility.

• Conduct and oversee user research initiatives to gather insights into user needs, market trends, and competitor landscapes, translating findings into actionable design strategies.

• Drive the end-to-end redesign process, from discovery, research, and concept exploration through to detailed design, prototyping, and delivery.

• Ensure design consistency and a seamless user experience across web interfaces, mobile applications, and accounting system integrations.

• Collaborate closely with Engineering to evolve and maintain a robust component library and design system, promoting scalability and efficiency.

• Introduce and integrate AI-assisted UX patterns, such as predictive actions and intelligent suggestions, to enhance user workflows and efficiency.

• Partner with Product and Engineering teams to identify and prioritize high-impact AI opportunities within the user experience.

• Design and optimize onboarding and activation flows to support Product-Led Growth (PLG) strategies, reducing time-to-value for new users.

• Lead, mentor, and develop a high-performing UX team, fostering their professional growth and establishing a strong design function.

• Champion research-driven design decisions and advocate for user needs across cross-functional teams, including Product, Engineering, Marketing, and Customer Success.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership (vision, roadmap, team development) and hands-on execution (audits, research, design delivery). The focus on AI-assisted workflows and PLG indicates a forward-thinking approach to product experience.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrated experience in UX leadership for complex SaaS products are paramount. A degree in Design, Human-Computer Interaction (HCI), or a related field would be beneficial.

Experience: Minimum of 5-10 years of progressive experience in UX design, with a significant portion dedicated to leadership roles and platform-level redesigns within a SaaS environment.

Required Skills:

• Proven experience leading and executing a platform-level UX redesign within a SaaS product.

• Strong background in designing complex B2B products, workflow tools, or productivity software with intricate user journeys.

• Demonstrated experience in leading, managing, and developing a UX/design team, including mentoring and talent growth.

• Ability to effectively combine strategic vision with hands-on, tactical execution and delivery.

• Excellent collaboration and communication skills, with a proven track record of partnering effectively with Product Management and Engineering teams.

• Expertise in conducting user research (qualitative and quantitative) and translating research insights into impactful product design decisions and strategies.

• Proficiency in establishing and evolving platform-wide UX principles, design standards, and information architecture.

Preferred Skills:

• Experience in Product-Led Growth (PLG) environments and designing for activation and conversion.

• Familiarity with FinTech, accounting technology, financial workflows, or approval process management.

• Experience designing AI-assisted product experiences, including understanding UX principles for AI interaction, transparency, and trust.

• Experience working in a remote-first or distributed team environment.

• Understanding of agile development methodologies and their impact on UX processes.

📝 Enhancement Note: The "Must Have" and "Nice to Have" sections are interpreted to define required and preferred skills. The experience level is inferred from the leadership scope and the mention of platform-level redesigns.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least one significant B2B SaaS platform-level UX redesign project, detailing the problem, process, solutions, and measurable outcomes.

• Demonstrate experience in leading UX research initiatives, including methodology, key findings, and how insights informed design decisions.

• Provide examples of establishing design principles, standards, or contributing to a design system for a complex product.

• Include case studies that highlight collaboration with Product and Engineering teams, illustrating your role in cross-functional project delivery.

Process Documentation:

• Be prepared to discuss your process for conducting UX audits and identifying areas for improvement in existing product workflows.

• Articulate your methodology for developing a phased UX redesign roadmap, including prioritization criteria and stakeholder alignment.

• Detail your approach to integrating AI-assisted patterns into user workflows, considering user trust and transparency.

• Explain how you ensure design consistency across different platforms (web, mobile, integrations) and maintain a scalable design system.

📝 Enhancement Note: While not explicitly stated as "portfolio requirements," the "Key Responsibilities" and "Required Experience" sections strongly imply the need for candidates to demonstrate these capabilities through a portfolio and discussion of their past work and processes.

💵 Compensation & Benefits

Salary Range: Based on the seniority of a "Head of" role, extensive experience required (5-10 years), and leadership responsibilities for a platform-level redesign in a tech company, the estimated salary range for a Head of Platform UX in London (as a reference hub region) is approximately £90,000 - £130,000 per annum. This is a benchmark for a strategic leadership role in the UK tech market. For other specified remote regions (Belgrade, Sofia, Moldova, Portugal), salary expectations may vary significantly based on local market rates and cost of living, typically aligning with competitive offerings in those respective tech hubs.

Benefits:

• Opportunity to shape the user experience of a globally used B2B SaaS platform.

• Lead a major UX transformation initiative with significant strategic impact.

• Develop and lead a high-performing UX team.

• Competitive salary and potential for performance-based bonuses.

• Comprehensive health and wellness benefits (specifics to be confirmed by the company).

• Generous paid time off and holidays.

• Professional development opportunities, including training, conferences, and access to industry resources.

• Flexible remote working arrangements across designated hub regions.

Working Hours: The role is full-time, typically requiring approximately 40 hours per week. However, given the remote and leadership nature, flexibility is expected to accommodate cross-timezone collaboration and project demands, with a focus on outcomes rather than strict adherence to hours.

📝 Enhancement Note: Salary is estimated based on the "Head of" title, the scope of work (platform redesign, AI integration), the specified location (London benchmark), and the general experience level (5-10 years). Benefits are inferred from typical offerings for senior tech roles in established SaaS companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: B2B SaaS (Software as a Service) within the FinTech and Accounting Technology sector. ApprovalMax operates in a space focused on financial process automation, specifically accounts payable workflows.

Company Size: ApprovalMax is a growing SaaS company, likely in the scale-up phase, aiming for significant product evolution. Given the "Head of" role and the need to lead a team and drive major initiatives, the company is substantial enough to support such a function but agile enough for impactful individual contributions.

Founded: While the founding date is not provided, ApprovalMax's focus on automating approval workflows and controlling spending across Xero and QuickBooks Online suggests a company that has established a market presence and is now looking to scale and innovate its core offering.

Team Structure:

• The UX team will likely comprise Product Designers, UX Researchers, and potentially UI Designers, reporting to the Head of Platform UX.

• The Head of Platform UX reports directly to the VP Product, indicating a close strategic alignment with product management.

Methodology:

• Data-driven decision-making is a core principle, with UX improvements expected to drive measurable outcomes (activation, conversion, time-to-value).

• A strong emphasis on user research is required to inform strategy and design, ensuring solutions are grounded in user insight.

• The role involves both strategic planning (roadmap, vision) and hands-on execution, common in product-led growth environments.

• Collaboration with Engineering will involve evolving a shared design system and component library, indicating an integrated approach to product development.

Company Website: https://approvalmax.teamtailor.com

📝 Enhancement Note: Inferences about company culture, team structure, and methodology are drawn from the job description's emphasis on product evolution, AI integration, PLG, cross-functional collaboration, and data-driven outcomes.

📈 Career & Growth Analysis

Operations Career Level: This is a senior leadership role, equivalent to a Director or Head within a UX/Product Design function. It requires strategic oversight, team management, and direct influence over the core product experience. The role is positioned to drive significant change and innovation.

Reporting Structure: The Head of Platform UX reports to the VP Product. This indicates a direct line of communication with senior product leadership and a key role in shaping the overall product strategy and user experience.

Operations Impact: The Head of Platform UX has a direct and substantial impact on revenue and business decisions by:

• Enhancing user activation and conversion rates, directly influencing customer acquisition and revenue.

• Improving user retention and satisfaction through a superior experience, reducing churn.

• Driving product-led growth by making the platform more intuitive and valuable, requiring less sales intervention.

• Influencing product roadmap decisions based on user insights and UX strategy.

Growth Opportunities:

• Leadership Advancement: Potential to grow into a VP of Product or Chief Product Officer role, overseeing broader product strategy and execution.

• Strategic Influence: Deepen influence over product vision, company strategy, and market positioning through successful UX transformation.

• Team Building & Development: Expand the UX team, build a world-class design function, and mentor a team of talented designers.

• Industry Expertise: Become a recognized expert in FinTech UX, AI-assisted workflows, and B2B SaaS product experience.

• Cross-Functional Mastery: Develop deeper expertise in product management, engineering collaboration, and PLG strategies within a scaling tech company.

📝 Enhancement Note: The career analysis is based on the "Head of" title, reporting line, and the scope of responsibilities, positioning it as a significant leadership opportunity within the product organization.

🌐 Work Environment

Office Type: This role is primarily remote. ApprovalMax has designated hub regions (UK, Belgrade, Sofia, Moldova, Portugal) where employees can be based. This suggests a distributed workforce with the potential for informal meetups or co-working arrangements within these regions, rather than a traditional central office.

Office Location(s): While the role is remote, the specified hub regions indicate geographical areas where ApprovalMax has a presence or where employees are encouraged to reside. These include the UK (likely London as a primary hub), Belgrade (Serbia), Sofia (Bulgaria), Moldova, and Portugal.

Workspace Context:

• A remote-first environment requires strong self-discipline, effective asynchronous communication, and proficiency with remote collaboration tools.

• The focus is on delivering high-quality UX work, driving strategic initiatives, and collaborating effectively across distributed teams.

• Access to necessary software, productivity tools, and a reliable internet connection is fundamental.

• Opportunities for virtual team building and collaboration will be crucial to foster a connected culture.

Work Schedule: The role is full-time (approximately 40 hours/week) but offers significant flexibility, typical of remote leadership positions. The emphasis will be on achieving objectives and collaborating effectively across different time zones, rather than a rigid 9-to-5 schedule. This flexibility is beneficial for managing complex design processes and cross-functional interactions.

📝 Enhancement Note: The description emphasizes remote work across specific regions, implying a distributed team structure and the need for strong remote collaboration skills.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and conduct a brief introductory call to assess basic qualifications and cultural fit.

• Hiring Manager Interview: A discussion with the VP Product (hiring manager) to delve into strategic thinking, leadership experience, and alignment with the role's vision.

• Portfolio Review & Design Challenge: A dedicated session to present past work, discuss key projects, and potentially complete a design exercise or case study relevant to platform UX redesign or AI integration.

• Cross-Functional Interviews: Meetings with key stakeholders from Product, Engineering, and potentially Customer Success to assess collaboration style, communication skills, and ability to work across disciplines.

• Team Interviews: Interaction with members of the UX team (if applicable) or peer UX leaders to evaluate team dynamics and leadership approach.

• Final Round/Executive Interview: A discussion with senior leadership to confirm strategic alignment and overall suitability for the role.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the business goals and user problems your projects addressed and the measurable outcomes achieved (e.g., increased activation, reduced task completion time, improved satisfaction scores).

• Showcase Process: Detail your UX process, from research and discovery through to design, testing, and iteration. Highlight how you used user insights to drive decisions.

• Platform Redesign Expertise: Specifically highlight experience with platform-level redesigns, information architecture, and establishing design systems.

• AI Integration: If you have experience with AI-assisted workflows, showcase this work and discuss your approach to designing for AI transparency and user trust.

• Leadership & Collaboration: Demonstrate your ability to lead teams, mentor designers, and collaborate effectively with product and engineering.

• Conciseness and Clarity: Structure your portfolio logically and present your work clearly, focusing on the most relevant projects for this "Head of" role.

Challenge Preparation:

• Be prepared to discuss your approach to defining a UX vision and strategy for a complex B2B SaaS product.

• Anticipate questions about how you would lead a platform-wide redesign initiative, including roadmap development and prioritization.

• Prepare to discuss your experience with user research methodologies and how you translate insights into actionable design solutions.

• Consider how you would approach integrating AI into user workflows and the ethical considerations involved.

• Think about how you foster a strong UX culture, mentor designers, and collaborate effectively with engineering and product teams.

📝 Enhancement Note: This section extrapolates the typical interview process for a senior leadership role in a tech company, with a strong emphasis on portfolio quality and strategic thinking, given the role's core responsibilities.

🛠 Tools & Technology Stack

Primary Tools:

• Prototyping & Design: Figma, Sketch, Adobe XD, InVision (or similar industry-standard tools for UI design, wireframing, and interactive prototyping).

• User Research & Analytics: Hotjar, UserTesting.com, SurveyMonkey, Google Analytics, Amplitude, Mixpanel (for understanding user behavior, collecting feedback, and measuring impact).

• Collaboration & Project Management: Jira, Confluence, Asana, Trello, Slack, Microsoft Teams (for workflow management, documentation, and team communication).

• Design System Management: Tools for managing component libraries and design tokens, likely integrated with primary design tools.

Analytics & Reporting:

CRM & Automation:

• While not direct UX tools, understanding how CRM systems (like Salesforce, HubSpot) and marketing automation platforms integrate with or influence user experience in B2B SaaS is beneficial.

📝 Enhancement Note: This section lists common tools used by UX leaders and their teams in SaaS environments, focusing on design, research, analytics, and collaboration.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and advocating for the user, ensuring their needs are at the forefront of all design decisions.

• Data-Driven Innovation: Utilizing data and research to inform strategy, validate hypotheses, and measure the impact of UX initiatives.

• Collaboration & Partnership: Fostering strong working relationships with Product, Engineering, Marketing, and Customer Success to deliver cohesive product experiences.

• Excellence & Quality: Striving for high standards in design execution, process, and team performance.

• Continuous Learning & Adaptability: Embracing new technologies (like AI), methodologies, and user trends to drive ongoing improvement and innovation.

• Efficiency & Scalability: Designing solutions that are not only intuitive but also efficient for users and scalable for the business.

Collaboration Style:

• Cross-Functional Integration: Working seamlessly with Product Management to define requirements and strategy, and with Engineering to ensure feasible and high-quality implementation.

• Transparent Communication: Open and honest communication regarding design decisions, research findings, and project progress.

• Feedback-Oriented: Creating an environment where constructive feedback is welcomed and used for continuous improvement of designs and processes.

• Shared Ownership: Promoting a sense of shared responsibility for product success across all involved teams.

📝 Enhancement Note: Values and collaboration styles are inferred from the job description's emphasis on user research, data-driven decisions, cross-functional partnerships, and the strategic evolution of the platform.

⚡ Challenges & Growth Opportunities

Challenges:

• Platform-Scale Redesign: Undertaking a comprehensive redesign of a complex B2B SaaS platform is a significant undertaking, requiring meticulous planning, stakeholder buy-in, and phased execution.

• AI Integration Complexity: Introducing AI-assisted workflows requires careful consideration of user trust, transparency, and the potential for unintended consequences, alongside technical feasibility.

• Balancing Strategy and Execution: As a "Head of" role, balancing strategic vision and team leadership with hands-on design and delivery demands can be challenging.

• Remote Team Management: Leading and fostering a cohesive, high-performing UX team in a distributed, remote-first environment requires strong communication and team-building skills.

• Cross-Timezone Collaboration: Ensuring effective collaboration and alignment with teams and stakeholders across different geographical locations and time zones.

Learning & Development Opportunities:

• AI UX Specialization: Gain deep expertise in designing for AI-powered product experiences, a rapidly growing field.

• Product-Led Growth Mastery: Hone skills in optimizing onboarding, activation, and conversion through UX, a key driver for SaaS growth.

• FinTech/Accounting Tech Domain: Develop specialized knowledge in the financial technology and accounting software landscape.

• Strategic Leadership Development: Grow leadership capabilities by shaping company-wide product experience strategy and building a design function.

• Mentorship & Team Building: Develop strong people management and team development skills by leading and growing the UX team.

📝 Enhancement Note: Challenges and growth opportunities are derived from the core responsibilities, the nature of a platform redesign, AI integration, and the leadership aspect of the role.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for defining a long-term UX vision for a complex B2B SaaS platform. How would you gain buy-in from stakeholders?"

• "Walk me through how you would approach a comprehensive UX audit of a platform like ApprovalMax. What key metrics would you focus on?"

• "How would you prioritize the roadmap for a platform-wide UX redesign, balancing immediate needs with long-term strategic goals?"

• "What are your principles for integrating AI into user workflows? How do you ensure transparency and build user trust?"

Company & Culture Questions:

• "Based on your understanding of ApprovalMax, what do you see as the biggest UX challenges and opportunities for our platform?"

• "How would you collaborate with Product and Engineering teams to ensure successful delivery of a major UX transformation?"

• "Describe a time you had to champion a user-centric design decision that faced resistance. How did you handle it?"

Portfolio Presentation Strategy:

• Structure: Organize your presentation around key projects, clearly outlining the problem, your role, the process (research, design, iteration), the solution, and the measurable impact.

• Highlight Platform Redesign: Dedicate significant time to showcasing your experience with platform-level redesigns, information architecture improvements, and design system contributions.

• Demonstrate Leadership: Emphasize your leadership style, how you've mentored designers, and how you've collaborated cross-functionally.

• Quantify Impact: Use data and metrics to demonstrate the success of your projects. Focus on outcomes like increased user engagement, improved conversion rates, or reduced task completion times.

• AI & Workflow Focus: If applicable, clearly present any work involving AI-assisted workflows or complex process simplification.

• Conciseness: Be mindful of time and focus on the most relevant examples that showcase your strategic thinking and hands-on capabilities.

📝 Enhancement Note: Interview questions and portfolio tips are tailored to the specific requirements of a Head of Platform UX role, emphasizing strategy, leadership, and hands-on execution in a B2B SaaS context.

📌 Application Steps

To apply for this operations position:

• Submit your application through the ApprovalMax teamtailor portal.

• Tailor your resume: Highlight experience in platform UX redesigns, B2B SaaS, complex workflow tools, and team leadership. Quantify achievements with metrics related to user activation, conversion, or efficiency improvements.

• Prepare your portfolio: Curate a selection of your most impactful projects, focusing on platform-level redesigns, research-driven design, and any experience with AI-assisted workflows or Product-Led Growth. Ensure clear articulation of problems, processes, solutions, and measurable outcomes.

• Research ApprovalMax: Understand their product (Xero/QuickBooks integration, approval workflows), target audience (finance teams), and recent company news or product updates to inform your application and interview responses.

• Practice your presentation: Rehearse presenting your portfolio and discussing your approach to UX strategy, leadership, and a platform-level redesign. Be ready to discuss your philosophy on AI in UX and Product-Led Growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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