Group Senior UX Researcher

📍 Job Overview

Job Title: Group Senior UX Researcher Company: Fortuna Entertainment Group (FEG) Location: Prague, Czechia Job Type: Full-time Category: User Experience (UX) Research, Product Design Date Posted: January 27, 2026 Experience Level: Mid-to-Senior Level (3+ years) Remote Status: Hybrid

🚀 Role Summary

• Drive user-centered design by influencing stakeholders and senior leadership through strategic UX research.
• Spearhead the execution of comprehensive qualitative and quantitative research projects, from planning to reporting.
• Translate complex user data into actionable insights that directly shape product vision for betting, sportsbook, and iGaming platforms.
• Act as a key advocate for the user experience, fostering a culture of research-driven decision-making across product, design, and country teams.
• Measure and report on the impact of research initiatives on key product outcomes and user experience metrics.

📝 Enhancement Note: The role title "Group Senior UX Researcher" combined with the responsibilities of influencing stakeholders and driving product vision suggests a significant level of autonomy and impact, aligning with a senior-level position. The focus on "business-critical research materials" and "strategic research initiatives" further emphasizes the senior nature of this role within the product design organization.

📈 Primary Responsibilities

• Lead and execute a full spectrum of UX research methodologies, including usability testing (moderated and unmoderated), surveys, in-depth interviews, ethnographic studies, and heuristic evaluations.
• Define, plan, and implement research objectives that are strategically aligned with overall business goals and evolving user needs across digital platforms (iOS, web, Android).
• Collaborate closely with cross-functional teams, including Product Management, Design, CRM, and various country-specific business units, to ensure research consistency and maximize impact.
• Synthesize qualitative and quantitative research findings into compelling, digestible reports and presentations that effectively communicate user insights and recommended design decisions to diverse stakeholder groups.
• Develop and track key user experience metrics to monitor product performance, identify areas for improvement, and demonstrate the tangible impact of research on business outcomes.
• Act as a subject matter expert in UX research, providing guidance and mentorship to junior researchers and advocating for user-centric principles throughout the product development lifecycle.
• Stay abreast of emerging trends, tools, and best practices in UX research and the broader tech, betting, and gaming industries to continuously enhance research strategies and methodologies.

📝 Enhancement Note: The emphasis on collaborating with "group (Product, Design, CRM) and country teams" indicates a need for strong cross-functional communication and the ability to adapt research approaches to different market contexts. The responsibility to "turn qualitative and quantitative data into actionable insights that shape product vision" highlights the strategic importance of this role beyond just executing research tasks.

🎓 Skills & Qualifications

Education:

• Graduate degree in Human-Computer Interaction (HCI) principles, Psychology, Statistics, Marketing Research, or a closely related field.
• Equivalent practical experience will be considered.

Experience:

• Minimum of 3 years of dedicated experience in UX research.
• Experience within the tech, betting, gaming, fintech, or web3 industries is highly preferred.

Required Skills:

• Proficiency in UX Research Methodologies: Demonstrated expertise in planning and executing a wide range of qualitative and quantitative research methods (e.g., usability testing, surveys, interviews, contextual inquiry, card sorting).
• Data Synthesis & Insight Generation: Ability to analyze complex datasets, identify patterns, and translate findings into clear, actionable insights that drive product strategy and design decisions.
• Stakeholder Communication: Excellent verbal and written communication skills, with a proven ability to present research findings and recommendations persuasively to diverse audiences, including senior leadership.
• English Fluency (C1/C2): Advanced proficiency in both written and spoken English, essential for internal communications and presentations.
• Czech Language Proficiency: Native speaker level in Czech, crucial for understanding local market nuances and user behaviors.
• User-Centered Mindset: A deep-seated passion for understanding user needs, behaviors, and motivations to champion the user experience.

Preferred Skills:

• Experience with various UX research tools and platforms (e.g., survey software, user testing platforms, analytics tools).
• Familiarity with A/B testing and experimental design.
• Experience in the betting, gaming, or iGaming sectors.
• Basic understanding of statistical analysis techniques.
• Experience working within agile development environments.

📝 Enhancement Note: The requirement for both C1/C2 English and native Czech indicates a need for a researcher who can operate effectively in an international context while also deeply understanding the local Czech market. The "talkative person who is not shy to present" highlights the importance of strong presentation and communication skills for this role, which is critical for influencing decision-makers.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: A portfolio showcasing at least 3-5 detailed case studies that demonstrate your end-to-end UX research process, from problem definition and research planning to execution, analysis, and impact.
• Methodology Diversity: Exhibits a range of research methodologies applied, highlighting your adaptability and strategic choice of methods based on research objectives.
• Actionable Insights & Impact: Clearly articulates the actionable insights derived from your research and provides evidence or discussion of the impact these insights had on product design decisions and business outcomes.
• Data Visualization: Demonstrates ability to present research findings clearly and compellingly, potentially through well-designed reports, dashboards, or presentation decks.
• Cross-Functional Collaboration: If possible, examples illustrating how you collaborated with product managers, designers, developers, or other stakeholders to implement research findings.

Process Documentation:

• Research Plans: Examples of well-structured research plans that outline objectives, target participants, methodologies, timelines, and success metrics.
• Synthesis Frameworks: Showcase how you synthesize qualitative and quantitative data, perhaps through affinity mapping, thematic analysis summaries, or quantitative data analysis reports.
• Reporting Templates: Demonstrates ability to create clear, concise, and visually appealing research reports tailored for different stakeholder needs.

📝 Enhancement Note: Given the role's focus on influencing stakeholders and shaping product vision, the portfolio should emphasize the impact of research. Candidates should be prepared to discuss how their research directly led to product improvements, increased user engagement, or supported business objectives. Demonstrating the ability to measure this impact through metrics is also crucial.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Senior UX Researcher in Prague, Czechia, with 3+ years of experience, a typical salary range would be approximately 80,000 - 120,000 CZK gross per month.
• This estimate can vary based on the candidate's specific experience, the depth of their industry expertise (betting/gaming), and their negotiation skills.

Benefits:

• Annual bonus
• 5 weeks of holiday per year
• Flexible working hours
• Hybrid working arrangements
• Individual career development plan
• Meal allowance
• Access to the Cafeteria Benefit System (contribution for sports, culture, travel, and health)
• Exciting employee events, well-being programs, and internal activities
• Employee Referral Program
• Award-winning offices in the heart of Prague with a sport/relax zone, game room, and a relaxed atmosphere
• In-house barista service, complimentary refreshments, and weekly fruit days
• International Environment, exposure to cutting-edge projects, and hands-on experience with internal AI tools
• Exclusive offers and discounts from partners (e.g., Dr. Max, Datart, Skoda Auto)

Working Hours:

• Standard full-time hours, likely around 40 hours per week, with flexibility offered through "flexible working hours" and hybrid arrangements. This allows for better work-life integration, common in modern tech environments.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for a Senior UX Researcher in Prague, Czechia, considering the provided experience level and industry. It's crucial for candidates to research current market rates for similar roles in Prague to ensure they are aligned during salary negotiations. The extensive list of benefits indicates a strong employee value proposition from Fortuna Entertainment Group.

🎯 Team & Company Context

🏢 Company Culture

Industry: Betting and Gaming. Fortuna Entertainment Group is a leading player in this dynamic and regulated industry, serving millions of customers across Europe. This context implies a focus on user engagement, responsible gaming, and data-driven decision-making within a competitive market. Company Size: Part of the Fortuna Entertainment Group, a significant European entity. While the exact size of the Prague office is not specified, the group operates across five countries, suggesting a large, established organization with substantial resources. This scale offers opportunities for impact and exposure to complex challenges. Founded: 1990. With over three decades of experience, FEG has a deep understanding of its market and a history of adaptation and growth. This longevity speaks to stability and a robust business model.

Team Structure:

• The UX Researcher will be part of a growing design and research team within the product design organization.
• This team collaborates closely with Product Management, CRM, and country-specific teams, indicating a matrixed or cross-functional reporting structure.
• The role requires influencing stakeholders and senior leadership, suggesting direct interaction with decision-makers beyond the immediate research and design team.

Methodology:

• Data-Driven Decision Making: A core tenet, with research findings directly influencing product vision and design decisions.
• User-Centricity: Emphasis on understanding and advocating for the user experience across all product development efforts.
• Agile & Iterative Development: Likely adopted given the tech industry context and focus on continuous improvement and adaptation.
• Cross-Functional Collaboration: Essential for integrating research insights into the broader product development lifecycle.

Company Website: https://www.feg.eu/ (Note: The provided URL jobs.feg.eu is for their job portal; feg.eu is likely the corporate site.)

📝 Enhancement Note: The company's long history and established presence in the betting and gaming industry suggest a stable work environment with a clear understanding of its market. The emphasis on "millions of customers" and "five European countries" indicates a large-scale operation where UX research can have a significant impact on a broad user base.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Group Senior UX Researcher," indicating a mid-to-senior level. It implies a significant degree of autonomy, responsibility for driving strategic initiatives, and the ability to influence product direction. Candidates are expected to lead research projects, mentor others, and contribute to the overall research strategy.

Reporting Structure: While not explicitly stated, the role involves influencing "stakeholders and senior leadership" and collaborating with "Product, Design, CRM, and country teams." This suggests reporting into a Head of Design, Head of Research, or a similar senior role within the Product or Design department, with strong dotted-line reporting or collaborative relationships across various business units.

Operations Impact: The UX Researcher's impact is directly tied to improving user experience across Fortuna's digital platforms (sportsbook, betting, iGaming). By providing actionable insights, they help shape product roadmaps, enhance user engagement, increase conversion rates, and ultimately contribute to revenue growth and market leadership within the competitive betting and gaming industry. Their work directly influences customer satisfaction and retention.

Growth Opportunities:

• Specialization: Deepen expertise in specific research methodologies or product areas within the betting and gaming domain.
• Leadership: Transition into a Lead UX Researcher role, managing a team of researchers, or a Product Design leadership position.
• Strategic Influence: Grow to become a key advisor on user experience strategy for the entire group, influencing cross-functional roadmaps and company-wide user-centric initiatives.
• Industry Expertise: Develop deep domain knowledge in the complex and evolving betting and gaming industry, becoming a go-to expert.
• Cross-Functional Development: Gain broader experience in product management, marketing, or business intelligence through collaboration.

📝 Enhancement Note: The "Group Senior" title implies opportunities to influence strategy at a broader organizational level, not just within a single product team. The mention of "internal AI tools" suggests potential exposure to cutting-edge technology and its application in UX research, which could be a significant growth avenue.

🌐 Work Environment

Office Type: The description highlights the "modern Churchill II building" in Prague, emphasizing a contemporary and well-equipped workspace. It's described as a place where "work meets fun," suggesting a dynamic and engaging atmosphere. Office Location(s): Prague, Czechia, specifically in the Churchill II building. This is a central, modern office location likely offering good accessibility and a professional setting.

Workspace Context:

• Collaborative Environment: The office features a "game room," "relaxed atmosphere," and a "sport/relax zone," indicating a culture that values employee well-being and informal interaction alongside professional work.
• Amenities: In-house barista, 24/7 company gym, complimentary refreshments, and weekly fruit days contribute to a supportive and convenient work environment.
• Technology: Access to "cutting-edge projects" and "internal AI tools" suggests a tech-forward environment where researchers have the necessary tools to perform their roles effectively.

Work Schedule:

• Hybrid Working Arrangements: Offers flexibility, allowing employees to balance office-based collaboration with remote work.
• Flexible Working Hours: Provides further autonomy in managing daily schedules, enabling better work-life integration and accommodation of personal needs. This is beneficial for deep work sessions often required in research.

📝 Enhancement Note: The description strongly emphasizes a positive and amenity-rich office environment, which is a key selling point for attracting talent. The combination of flexible hours and hybrid work indicates a modern employer that trusts its employees and prioritizes work-life balance, which can be particularly appealing for senior roles requiring focused work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with HR or a recruiter to assess basic qualifications, experience, and cultural fit.
• Hiring Manager Interview: A more in-depth discussion with the hiring manager (e.g., Head of Design/Research) to evaluate UX research expertise, strategic thinking, and understanding of product development.
• Portfolio Presentation & Case Study Review: Candidates will be expected to present their portfolio, detailing specific research projects, methodologies, insights, and impact. This is a critical stage to assess practical skills and communication abilities.
• Team/Stakeholder Interviews: Interviews with cross-functional team members (e.g., Product Managers, Designers) to assess collaboration style, communication, and ability to influence.
• Final Interview: Potentially with a senior leader to confirm fit and discuss overall strategic contributions.

Portfolio Review Tips:

• Structure Your Case Studies: For each case study, clearly outline: the problem statement, your role, research objectives, methodology used, participant details, key findings, actionable insights, design recommendations, and finally, the impact or outcome.
• Quantify Impact: Wherever possible, use data to demonstrate the impact of your research. This could be through improved conversion rates, reduced task completion times, increased user satisfaction scores (e.g., NPS, CSAT), or successful feature adoption.
• Highlight Strategic Thinking: Go beyond just describing what you did; explain why you chose specific methodologies and how your research influenced strategic decisions.
• Tailor to FEG: Research Fortuna Entertainment Group's products and target audience. If possible, frame your case studies to resonate with the challenges and opportunities in the betting and gaming industry.
• Presentation Skills: Practice delivering your portfolio presentation concisely and engagingly. Be prepared for follow-up questions.

Challenge Preparation:

• Candidates may be given a take-home assignment or a live case study during interviews. This could involve analyzing a given problem, proposing a research plan, or interpreting a dataset.
• Focus on demonstrating your problem-solving process, your ability to think critically, and your understanding of how research drives business value.
• For a take-home assignment, pay close attention to the brief, timelines, and deliverable format.

📝 Enhancement Note: The emphasis on "influencing stakeholders and senior leadership" means candidates should be ready to discuss not just how they do research, but how they advocate for user needs and drive change within an organization. The portfolio review is paramount, so candidates should select their strongest, most impactful projects.

🛠 Tools & Technology Stack

Primary Tools: While specific tools are not listed, common UX research tools include:

• User Testing Platforms: UserTesting.com, Lookback, Maze, Optimal Workshop.
• Survey Platforms: SurveyMonkey, Qualtrics, Google Forms, Typeform.
• Analytics Tools: Google Analytics, Adobe Analytics, Mixpanel, Amplitude.
• Prototyping/Design Tools (for collaboration): Figma, Sketch, Adobe XD.
• Collaboration Tools: Jira, Confluence, Slack, Microsoft Teams.

Analytics & Reporting:

• Expected to use tools for analyzing quantitative data (e.g., statistical software, spreadsheet tools like Excel/Google Sheets) and for creating compelling reports and dashboards (e.g., Tableau, Power BI, or presentation software).

CRM & Automation:

• While not a primary focus, familiarity with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms can be beneficial for understanding customer segmentation and campaign impact.

📝 Enhancement Note: The mention of "internal AI tools" suggests that FEG may be leveraging advanced technologies for research or product development. Candidates should express openness to learning and working with such tools, and if they have prior experience with AI-driven insights or research augmentation, they should highlight it.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A fundamental value, ensuring that user needs and experiences are at the forefront of all product decisions.
• Data-Driven: Decisions are informed by rigorous research and analytics, not just intuition.
• Collaboration: Strong emphasis on teamwork across different departments and geographies to achieve shared goals.
• Innovation: Encouraging bold ideas and embracing new technologies (like AI tools) to drive growth and create delightful user experiences.
• Accountability: Taking ownership of research outcomes and their impact on the business.
• Integrity & Responsibility: Particularly important in the betting and gaming industry, emphasizing ethical practices and responsible product development.

Collaboration Style:

• Cross-Functional Integration: Active participation in product development cycles, working closely with Product Managers, Designers, and Developers.
• Open Communication: Encouraging a transparent environment where feedback is shared constructively, and insights are readily disseminated.
• Partnership Approach: Building strong relationships with country teams and business stakeholders to ensure research is relevant and actionable for their specific markets.
• Knowledge Sharing: Fostering a culture where best practices, learnings, and insights are shared across the design and research community.

📝 Enhancement Note: The blend of a "growing design and research team" within a large, established company suggests a culture that balances innovation and agility with stability and established processes. The emphasis on "bold ideas" and "delivering on promises" points to a culture that values both creativity and execution.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Stakeholder Needs: Effectively managing and prioritizing input from diverse stakeholders with potentially competing interests.
• Rapid Product Iteration: Keeping pace with fast-paced product development cycles in the dynamic betting and gaming industry.
• Data Integration: Synthesizing insights from various sources (qualitative research, quantitative analytics, market data) into a cohesive understanding.
• Measuring Impact: Clearly demonstrating the ROI of UX research in a data-driven environment, especially in a performance-oriented industry.
• Geographic Diversity: Adapting research approaches to suit the nuances of different European markets where FEG operates.

Learning & Development Opportunities:

• Domain Expertise: Becoming a subject matter expert in the betting and gaming industry, understanding its unique user behaviors and market dynamics.
• Advanced Methodologies: Exploring and implementing cutting-edge research techniques, potentially including AI-assisted research tools.
• Strategic Leadership: Developing skills in influencing senior leadership and shaping long-term product strategy.
• Cross-Functional Exposure: Gaining a broader understanding of product management, marketing, and business intelligence through close collaboration.
• Professional Development: Access to individual career development plans, potentially including conferences, training, and certifications.

📝 Enhancement Note: The "challenges" section is framed to highlight growth opportunities. For instance, "Balancing Stakeholder Needs" can be framed as an opportunity to hone negotiation and influencing skills, while "Measuring Impact" is a chance to develop robust analytical and reporting capabilities.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to influence a key stakeholder who was resistant to your research findings. What was your approach, and what was the outcome?" (Focus on communication, data storytelling, and negotiation skills.)
• "How would you approach designing a research plan for a new feature in our sportsbook app, considering both user needs and business objectives?" (Demonstrate structured thinking, methodology selection, and alignment with business goals.)
• "Walk us through a complex UX research project from start to finish. What were the biggest challenges, and how did you overcome them?" (Highlight problem-solving, adaptability, and end-to-end process management.)

Company & Culture Questions:

• "What interests you about the betting and gaming industry, and specifically about Fortuna Entertainment Group?" (Showcase research into the company and industry, and genuine interest.)
• "How do you see UX research contributing to the success of a company like FEG, which operates in a competitive market?" (Connect UX research to business outcomes like engagement, retention, and revenue.)
• "Describe your ideal team environment and how you prefer to collaborate with designers, product managers, and other stakeholders." (Assess cultural fit and collaboration style.)

Portfolio Presentation Strategy:

• Storytelling: Frame each case study as a narrative – the problem, the journey of discovery through research, the insights found, and the impact achieved.
• Visuals: Use clear, well-designed slides. Include mockups, user journey maps, key data visualizations, and quotes from participants where appropriate.
• Conciseness: Be mindful of time. Focus on the most critical aspects of each project and be ready to dive deeper if asked.
• Quantify Impact: Prepare to discuss metrics and demonstrate how your research led to tangible improvements.
• Q&A Readiness: Anticipate questions about your methodology, decision-making process, and how you handle ambiguity or conflicting data.

📝 Enhancement Note: Candidates should prepare to discuss not only their past research but also their understanding of the betting and gaming user. Researching FEG's current products (sportsbook, online casino, betting platforms) and recent news will be highly beneficial for demonstrating genuine interest and strategic thinking during interviews.

📌 Application Steps

To apply for this Group Senior UX Researcher position:

• Submit your application through the provided link on the Fortuna Entertainment Group careers portal.
• Portfolio Customization: Ensure your portfolio prominently features 3-5 of your most impactful UX research projects. Tailor the descriptions to highlight your strategic thinking, methodology selection, and the measurable impact of your insights on product design and business outcomes, especially if any projects relate to gaming, betting, or digital platforms.
• Resume Optimization: Update your resume to clearly articulate your 3+ years of UX research experience, specifically mentioning any experience in tech, gaming, or related industries. Use keywords from the job description such as "usability testing," "qualitative research," "quantitative research," "stakeholder influence," and "actionable insights."
• Interview Preparation: Practice presenting your portfolio case studies. Be ready to discuss your research process, decision-making, and how you translate findings into actionable recommendations. Prepare to answer behavioral questions about collaboration, problem-solving, and influencing stakeholders.
• Company Research: Thoroughly research Fortuna Entertainment Group, its products (sportsbook, betting, iGaming), its competitors, and its recent news. Understand the company's mission and values to articulate your alignment during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.