Graphic Designer (US)

📍 Job Overview

Job Title: Graphic Designer

Company: Cadillac Formula 1® Team

Location: Indianapolis, Indiana, United States

Job Type: Full-Time

Category: Marketing / Creative Operations

Date Posted: May 07, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Drive visual storytelling for a new Formula 1® team, translating brand and marketing strategies into compelling creative assets.

• Develop and manage a comprehensive library of design templates and toolkits for high-volume social media and campaign production.

• Design and execute environmental graphics for race events, hospitality, and fan activations to enhance brand presence and fan engagement.

• Collaborate with cross-functional teams to ensure brand consistency across all digital, print, and experiential touchpoints.

• Deliver high-quality, impactful design solutions within a fast-paced, high-pressure motorsport environment.

📝 Enhancement Note: The role of Graphic Designer within a newly established Formula 1® team like Cadillac emphasizes the critical need for strong brand identity development and consistent visual communication across all platforms. This role bridges creative execution with strategic brand management, requiring the designer to not only produce visually appealing assets but also to contribute to the foundational visual language of the team. The emphasis on "motorsport experience" and "high-performance brand work" suggests a need for designers who understand the unique aesthetics and demands of this industry.

📈 Primary Responsibilities

• Design visually compelling assets for a wide range of channels, including social media, web, email, broadcast graphics, and digital advertising.

• Create modular social media templates, toolkits, and content systems that enable high-volume, fast-turn production across race weekends and key campaign moments.

• Develop experiential and environmental graphics for races and events, including signage, wayfinding, paddock and garage branding, hospitality spaces, and fan activations.

• Support the design and evolution of website and app interfaces, ensuring cohesive visual language and alignment with brand standards.

• Produce design documentation and production-ready files for digital, print, large-format, and on-site fabrication, working closely with vendors and internal teams to ensure quality and accuracy.

• Design branded assets for internal and external usage that support the wider brand strategy, including presentations, internal communications, campaign recaps, and culture-building materials.

• Collaborate with Brand, Marketing, Content, and Creative teammates to develop concepts and visual storytelling for campaigns and key calendar moments (launches, races, tentpole events).

• Continuously contribute fresh creative ideas that help build and evolve our visual identity, pushing motorsport and sports design conventions forward.

• Deliver high-quality design quickly in a fast-moving, high-pressure environment, managing multiple briefs and stakeholders simultaneously.

• Work selected race weekends or key events as needed to support on-site content capture, rapid design needs, and experiential delivery.

📝 Enhancement Note: The primary responsibilities highlight a blend of tactical design execution and strategic brand contribution. The emphasis on "modular social media templates, toolkits, and content systems" indicates a need for efficiency and scalability in content creation, crucial for the high-frequency demands of F1. The involvement in "experiential and environmental graphics" points to a significant role in shaping the physical brand presence at events, requiring an understanding of large-format design and spatial branding. The requirement to "push motorsport and sports design conventions forward" suggests an expectation for innovation and a forward-thinking approach to visual identity.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communication, Digital Media, or a related field, or equivalent professional experience.

Experience: Significant graphic design experience with a demonstrable portfolio that includes motorsport, sports, or high-performance brand work; prior motorsport experience is essential. Proven experience designing and producing both digital and print graphics, with a strong portfolio showcasing social content, campaign systems, and environmental or event design.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, especially Photoshop, Illustrator, and InDesign.

• Strong understanding of layout, typography, color, and visual hierarchy, with an eye for detail and consistency across multiple formats and sizes.

• Proven experience in designing and producing both digital and print graphics.

• Ability to collaborate effectively with cross-functional teams, receive and incorporate feedback, and communicate clearly around design rationale and trade-offs.

• Comfort working in high-pressure, time-sensitive environments, with excellent time-management skills and the ability to prioritize and manage multiple projects from brief to delivery.

Preferred Skills:

• Working knowledge of motion and video tools such as After Effects, Adobe Premiere Pro, or Final Cut Pro.

• Familiarity with presentation and productivity tools such as Microsoft PowerPoint and Word.

• Experience with Keynote, Figma, or similar tools.

• Demonstrable portfolio showcasing social content, campaign systems, and environmental or event design.

📝 Enhancement Note: The requirement for "prior motorsport experience" is a critical differentiator. The emphasis on "advanced proficiency" in specific Adobe Creative Suite applications (Photoshop, Illustrator, InDesign) indicates a need for deep technical skill. The preference for motion graphics tools like After Effects suggests an evolving need for dynamic content. The mention of Figma as a plus hints at potential future adoption or collaboration with digital product teams.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of design projects, with a strong emphasis on motorsport, sports, or high-performance brand work.

• Specific examples of social media content design, including template systems and campaign toolkits demonstrating scalability and efficiency.

• Case studies or visual documentation of environmental graphics and event design, illustrating application in physical spaces and large-format contexts.

• Examples of digital asset creation for web, email, and advertising, highlighting an understanding of user interface (UI) principles and brand consistency.

Process Documentation:

• Ability to document design processes for template creation and content system implementation, ensuring clarity for high-volume production.

• Showcase a systematic approach to developing and evolving brand visual identity across various touchpoints.

• Demonstrate experience in managing design projects from concept through final production, including file management and quality control.

• Provide examples of how design rationale and trade-offs were communicated to stakeholders to ensure project alignment and successful outcomes.

📝 Enhancement Note: The portfolio requirements are heavily focused on demonstrating practical application and process-oriented thinking. For this role, the portfolio must not only be visually impressive but also showcase the designer's ability to create scalable systems, manage complex production workflows, and communicate design decisions effectively, particularly within the context of a fast-paced, brand-critical environment like Formula 1.

💵 Compensation & Benefits

Salary Range: For a Graphic Designer with 5-10 years of experience in Indianapolis, Indiana, the estimated annual salary range is typically between $70,000 and $95,000. This range can fluctuate based on specific experience, the depth of motorsport expertise, and the employer's compensation philosophy.

Benefits:

• Industry-leading pension plan.

• Generous paid time off (PTO) policy.

• Significant potential for career development and advancement within a global brand.

• Opportunities for professional growth and skill enhancement in a high-performance environment.

• Exposure to cutting-edge technology and innovative design practices in motorsport.

Working Hours: Standard working hours are expected to be approximately 40 hours per week. However, the role requires flexibility to work extended hours, including evenings and weekends, particularly during race weekends, key events, or critical campaign periods. Travel to selected race weekends or events may also be necessary.

📝 Enhancement Note: The salary range is estimated based on industry benchmarks for experienced graphic designers in a mid-sized US market like Indianapolis, with an upward adjustment for the specialized nature of motorsport and the prestige of the Cadillac Formula 1® Team brand. The benefits package emphasizes long-term security (pension), work-life balance (generous time off), and career progression, which are attractive to mid-to-senior level professionals. The working hours explicitly state the need for flexibility, a common requirement in sports and media industries.

🎯 Team & Company Context

🏢 Company Culture

Industry: Motorsport / Automotive / Technology. The Cadillac Formula 1® Team operates at the pinnacle of motorsport, integrating cutting-edge automotive engineering with global brand marketing. This industry demands relentless innovation, precision engineering, and a high-stakes, performance-driven environment.

Company Size: The description implies a growing organization with the energy of a start-up but backed by established entities (TWG Global and GM). This suggests a dynamic environment where roles can evolve, and individual contributions have a significant impact. The operations team is likely lean and highly collaborative.

Founded: While the founding date isn't specified, the description emphasizes the team being "newly established" and "building everything from the ground up." This indicates a culture focused on rapid development, innovation, and establishing new processes and identity.

Team Structure:

• The Graphic Designer will be part of a broader Brand, Marketing, Content, and Creative team.

• This team likely collaborates closely with engineering, race operations, and commercial departments to ensure cohesive messaging and branding.

Methodology:

• Data-Driven Creativity: While creative, design decisions are expected to be informed by brand strategy, marketing objectives, and performance metrics from digital channels.

• Agile Production: The team operates in a fast-moving environment, requiring agile design processes to meet tight deadlines, especially around race weekends.

• Collaborative Development: Emphasis on an "ego-free environment" suggests a culture of open feedback, constructive criticism, and shared problem-solving among team members.

Company Website: https://jobs.workable.com/company/3QFKPcaK8C8HzmSotndmnf/jobs-at-cadillac-formula-1%C2%AE-team

📝 Enhancement Note: The company culture is described as a blend of "start-up energy" with the backing of established corporations, suggesting a unique operational dynamic. The emphasis on "bold ambition," "innovation," and "ego-free environment" points to a culture that values high performance, collaboration, and continuous improvement. The F1 context inherently brings a high-pressure, results-oriented methodology.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level, requiring 5-10 years of experience. It demands a high degree of autonomy in design execution and a significant contribution to brand strategy. The designer is expected to be a hands-on creative who can lead projects from concept to completion and mentor junior designers if the team expands.

Reporting Structure: The Graphic Designer will likely report to a Creative Director, Head of Brand, or Marketing Manager. They will collaborate extensively with Marketing, Content, and potentially Commercial teams, requiring strong communication and stakeholder management skills.

Operations Impact: The Graphic Designer's impact is crucial in shaping the public perception and brand identity of the Cadillac Formula 1® Team. Their work directly influences fan engagement, sponsor appeal, and the overall brand narrative. Effective visual communication is vital for attracting talent, securing partnerships, and building a loyal fanbase in a highly competitive sport.

Growth Opportunities:

• Specialization: Deepen expertise in motorsport branding, experiential design, or digital content systems within the F1 ecosystem.

• Leadership: Potential to lead design initiatives, manage junior designers, or evolve into a Senior Graphic Designer or Art Director role as the team grows.

• Skill Development: Opportunities to gain proficiency in motion graphics, advanced digital design tools, and potentially 3D visualization for environmental concepts.

• Cross-Functional Exposure: Gain deeper understanding of marketing strategy, content creation, and commercial partnerships within the F1 context.

📝 Enhancement Note: The role offers significant growth potential, moving beyond pure execution to strategic brand contribution. The "start-up" nature of the team suggests that individuals who excel can quickly take on more responsibility and shape key areas of brand development. The unique environment of F1 provides specialized career paths not found in many other industries.

🌐 Work Environment

Office Type: The role is based on-site in Indianapolis, Indiana, suggesting a dedicated office or facility space for the team. This environment is likely designed to foster collaboration and facilitate the rapid production required for F1.

Office Location(s): Indianapolis, Indiana, United States. This location provides a central hub for operations, with potential for travel to race circuits worldwide.

Workspace Context:

• Collaborative Hub: The workspace will likely encourage interaction among design, marketing, and content teams, facilitating rapid concept development and feedback loops.

• Technology-Rich: Access to high-performance workstations, necessary software licenses, and potentially specialized printing or fabrication resources.

• Dynamic Atmosphere: The environment will be fast-paced, reflecting the high-stakes nature of Formula 1, with a focus on achieving performance targets under pressure.

Work Schedule: While a standard 40-hour work week is the baseline, the role demands significant flexibility. Expect extended hours, including evenings and weekends, especially during race events, product launches, and critical campaign periods. Travel to selected race weekends or key events globally will be a requirement.

📝 Enhancement Note: The on-site requirement in Indianapolis, coupled with extensive travel, indicates a demanding work schedule. The workspace is expected to be optimized for high-performance creative output and cross-functional collaboration, essential for meeting the rapid demands of the F1 season.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and relevant experience, with a strong focus on motorsport or high-performance brand design.

• Creative Assessment/Challenge: Candidates may be asked to complete a design challenge or present a case study from their portfolio, demonstrating their problem-solving approach, design process, and ability to deliver within constraints.

• Technical/Skills Interview: An in-depth discussion about your proficiency with Adobe Creative Suite and other relevant design tools, your understanding of design principles, and your experience with digital and print production.

• Cultural Fit & Team Interview: Meetings with potential team members and hiring managers to assess collaboration style, communication skills, ability to work under pressure, and alignment with the team's ambitious and innovative culture.

• Final Interview: A discussion with senior leadership to review overall fit, strategic thinking, and long-term potential within the team.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your motorsport, sports, or high-performance brand experience. Highlight work that demonstrates mastery of social media content systems, environmental graphics, and campaign development.

• Showcase Process: For key projects, briefly outline your design process, from understanding the brief to final execution. Explain your rationale, challenges faced, and how you overcame them.

• Quantify Impact: If possible, include metrics or outcomes related to your designs (e.g., engagement rates for social media campaigns, impact of event branding).

• Demonstrate Versatility: Include examples of both digital and print work, as well as any motion graphics or 3D visualization experience.

• Tailor to F1: Articulate how your design skills and experience can directly benefit a new Formula 1 team like Cadillac, emphasizing your understanding of the sport's unique visual landscape.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge, paying attention to objectives, target audience, and constraints.

• Think Systemically: For tasks involving templates or content systems, focus on how your design can be scaled efficiently.

• Prioritize Clarity: Be prepared to articulate your design choices clearly and concisely, justifying them based on brand strategy and performance goals.

• Time Management: Practice completing design tasks within a set timeframe, simulating the pressure of a real-world F1 production environment.

📝 Enhancement Note: The interview process is designed to rigorously assess both creative talent and practical application in a high-stakes environment. The portfolio review is critical, requiring candidates to demonstrate not just aesthetic skill but also a strategic understanding of brand building within the motorsport context. The design challenge will likely test speed, problem-solving, and the ability to translate F1's unique demands into visual solutions.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Photoshop (image editing, digital asset creation), Illustrator (vector graphics, logos, iconography), and InDesign (layout, print production, presentation materials).

• Motion Graphics Software: Working knowledge of After Effects for creating dynamic animations and video graphics; Adobe Premiere Pro or Final Cut Pro for video editing is also valuable.

• Presentation Software: Proficiency in Microsoft PowerPoint is expected; familiarity with Keynote or Google Slides is a plus.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the core responsibilities of this role, but understanding how design assets are deployed through marketing automation platforms or content management systems might be helpful.

📝 Enhancement Note: The technology stack heavily emphasizes industry-standard design software. The core requirement is deep expertise in Adobe Creative Suite. The inclusion of motion graphics tools indicates a need for dynamic content creation, aligning with modern digital marketing trends in sports.

👥 Team Culture & Values

Operations Values:

• Bold Ambition: A drive to be a leader and innovator, not a follower, in both design and motorsport.

• Excellence in Execution: A commitment to high-quality output, precision, and attention to detail in all creative endeavors.

• One Team: Fostering a collaborative and supportive environment where collective success is paramount.

• Freedom to Think Differently: Encouraging creativity, originality, and a willingness to challenge conventions.

• Ego-Free Environment: Valuing open communication, constructive feedback, and mutual respect among team members.

Collaboration Style:

• Cross-Functional Integration: Working closely with marketing, content, and commercial teams to align visual strategies with broader business objectives.

• Feedback-Driven Improvement: Actively seeking and providing constructive feedback to refine designs and processes.

• Knowledge Sharing: Contributing to a culture of learning and sharing best practices within the creative team and beyond.

📝 Enhancement Note: The team culture is built around ambition, excellence, and collaboration, reflecting the high-performance demands of Formula 1. The "ego-free" aspect is particularly important for a new team aiming to build a strong, cohesive culture where diverse ideas can flourish.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing a New Brand Identity: Creating a unique and impactful visual identity for a brand-new F1 team in a competitive landscape.

• High-Volume, Fast-Turn Production: Meeting the constant demand for creative assets across multiple platforms and events, often with very tight deadlines.

• Balancing Brand Consistency with Innovation: Maintaining a cohesive brand across all touchpoints while pushing creative boundaries and evolving the visual language.

• Global Travel Demands: Adapting to different environments and working schedules during race weekends and international events.

Learning & Development Opportunities:

• Motorsport Design Specialization: Becoming a leading designer within the niche and highly specialized field of Formula 1 branding.

• Advanced Creative Tools: Gaining expertise in motion graphics, 3D rendering, or immersive design technologies relevant to sports marketing.

• Brand Strategy Influence: Contributing significantly to the strategic direction of a major global sports brand's visual identity.

• Leadership Potential: Opportunities to mentor junior designers and take on leadership roles as the team expands.

📝 Enhancement Note: The challenges are inherent to launching a new entity in a high-stakes industry. The growth opportunities are substantial, offering specialized career development and influence within a globally recognized sport.

💡 Interview Preparation

Strategy Questions:

• "How would you approach establishing a distinct visual identity for a new Formula 1 team like Cadillac, considering the existing landscape of F1 brands?" (Preparation: Research current F1 team branding, identify visual trends, and outline a process for brand discovery and identity development.)

• "Describe a time you had to deliver high-quality design assets under extreme time pressure. What was your process, and what was the outcome?" (Preparation: Prepare a specific case study showcasing your ability to manage deadlines, prioritize tasks, and deliver effective results in a fast-paced environment, ideally from a sports or media context.)

Company & Culture Questions:

• "What excites you about the prospect of joining a new Formula 1 team and contributing to its foundational brand identity?" (Preparation: Articulate your passion for motorsport, design innovation, and the opportunity to build something from the ground up. Connect your personal goals with the team's mission.)

• "How do you handle receiving constructive criticism on your designs, especially from stakeholders with differing opinions?" (Preparation: Emphasize your collaborative approach, active listening skills, and ability to incorporate feedback constructively, focusing on achieving the best outcome for the brand.)

Portfolio Presentation Strategy:

• Narrative-Driven Showcase: For each project, tell a brief story: the challenge, your approach, the solution, and the impact. Focus on projects that demonstrate your ability to create systems and work within a high-performance brand context.

• Highlight Key Skills: Explicitly point out examples of social media template systems, environmental graphics, campaign toolkits, and any motion graphics work.

• Process Over Perfection: While aesthetics are crucial, demonstrate your thought process, problem-solving skills, and understanding of production requirements.

• Tailor to Cadillac F1: Frame your contributions in the context of what a new F1 team needs – impact, differentiation, and rapid execution.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design skill but also strategic thinking, adaptability, and a keen understanding of the unique demands of Formula 1. Candidates should be ready to articulate their process, justify their creative decisions, and showcase how they can contribute to building a powerful new brand.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to highlight your most relevant work, specifically showcasing motorsport, sports, or high-performance brand experience. Ensure examples of social media systems, campaign toolkits, and environmental graphics are prominent.

• Resume Optimization: Update your resume to clearly articulate your years of experience, proficiency in Adobe Creative Suite and motion graphics tools, and any direct motorsport experience. Use keywords from the job description such as "Formula 1," "motorsport branding," "environmental graphics," and "digital advertising."

• Prepare for Design Challenge: Anticipate a potential design challenge. Practice creating assets rapidly, focusing on brand consistency, scalability, and clear communication of your design rationale.

• Research Cadillac F1: Understand the team's mission, values, and their position as a new entrant in Formula 1. Be prepared to discuss how your design vision aligns with their ambition to "disrupt" and "lead."

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.