Graphic Designer - Social Media (gn)

📍 Job Overview

Job Title: Graphic Designer - Social Media (gn)
Company: The Quality Group GmbH
Location: Germany, remote
Job Type: Full-time
Category: Marketing & Creative Operations
Date Posted: October 8, 2025
Experience Level: 2-5 years
Remote Status: Fully Remote

🚀 Role Summary

• This role is central to the visual storytelling and brand consistency across all of The Quality Group's social media platforms, directly impacting brand perception and engagement.
• The Graphic Designer will be responsible for translating marketing briefs into compelling visual assets that align with the company's corporate design and brand identity.
• A key focus will be on optimizing visual content for social media channels, ensuring maximum impact and appeal to the target audience.
• This position offers a unique opportunity to contribute to the growth of prominent brands like More Nutrition and ESN within the sports nutrition and healthy food sectors.

📝 Enhancement Note: While the raw job description focuses on graphic design tasks, the "Revenue Operations" and "Sales Operations" lens suggests emphasizing how visual content impacts lead generation, customer acquisition, and brand loyalty – all critical for GTM success. The remote nature also implies a need for strong self-management and digital collaboration skills relevant to distributed operations teams.

📈 Primary Responsibilities

• Conceptualize, design, and execute engaging social media graphics, including posts, stories, and other visual content for national and international platforms.
• Collaborate closely with the Social Media & Content Team, translating their briefs into creative and effective visual assets that meet project objectives and deadlines.
• Prepare and optimize image and graphic materials for seamless integration into various social media formats, ensuring high visual quality and brand adherence.
• Uphold and consistently apply the company's corporate design guidelines and brand identity across all visual communications to maintain a cohesive brand image.
• Curate and manage the visual aesthetic of the social media feeds, ensuring an appealing and on-brand presentation that resonates with the audience and drives engagement.
• Contribute creative ideas for visual campaigns and content strategies to enhance brand visibility and audience interaction.
• Stay updated on social media trends and best practices in graphic design to propose innovative visual solutions.

📝 Enhancement Note: The responsibilities are framed to highlight the operational aspects of content creation: adhering to brand guidelines (operational control), collaborating with content teams (cross-functional operations), and optimizing assets for specific channels (performance optimization).

🎓 Skills & Qualifications

Education:

• A completed university degree or vocational training in Graphic Design, Media Design, or a closely related field.

Experience:

• Minimum of 2 years of professional experience in graphic design, with a strong preference for experience within a social media or content marketing environment.

Required Skills:

• Proficient in Adobe Creative Cloud suite, specifically Photoshop, Illustrator, and InDesign.
• Demonstrated ability to work independently, manage time effectively, and maintain a high standard of quality and accuracy in all design output.
• Strong understanding of typography and visual aesthetics, with a keen eye for detail and composition.
• Experience in preparing visual assets specifically for social media platforms (e.g., optimal dimensions, file formats, engagement-focused design).
• Ability to consistently adhere to and implement brand guidelines and corporate design standards.
• A good sense for aesthetic food presentation and styling relevant to the company's product lines.

Preferred Skills:

• Prior experience within the food or nutrition industry, with an understanding of market trends and consumer preferences.
• Proficiency in English and Dutch language skills to support international content creation.
• Familiarity with content marketing strategies and how visual design contributes to overall marketing objectives.
• Experience with other design or editing tools relevant to social media content creation.

📝 Enhancement Note: The emphasis on Adobe Cloud and specific design skills directly addresses the technical requirements common in creative operations roles. The "independent work" and "high quality standards" point to the operational discipline expected in remote settings.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of social media graphics (posts, stories, banners) showcasing versatility and creative execution across different platforms.
• Case studies demonstrating the design process from brief to final asset, highlighting problem-solving and creative decision-making.
• Examples of work that effectively communicates brand messaging and adheres to corporate design guidelines, emphasizing consistency.
• Visuals that illustrate an understanding of typography, color theory, and composition tailored for digital engagement.
• Evidence of ability to adapt design style to meet specific campaign objectives and target audience preferences.

Process Documentation:

• Showcase examples of how you've managed design projects from concept to completion, illustrating workflow efficiency.
• Include instances where you've collaborated with marketing or content teams, detailing the communication and feedback loops.
• Demonstrate understanding of how visual assets are optimized for different social media channels and their specific technical requirements.

📝 Enhancement Note: For a design role within an operations-focused company, the portfolio should emphasize not just aesthetic quality but also efficiency, brand consistency, and the ability to execute within established frameworks – key operational concerns.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a remote Graphic Designer with 2-5 years of experience in Germany, the estimated annual salary range is €35,000 - €50,000. This range accounts for the specific skills in social media design, Adobe Creative Cloud proficiency, and the remote work arrangement.

Benefits:

• Attractive employee discounts on company products.
• Subsidy for EGYM Wellpass, offering access to a wide range of fitness and wellness facilities.
• Access to Corporate Benefits, providing exclusive discounts and offers from various partners.
• Subsidy for the Deutschlandticket, facilitating affordable public transportation across Germany.
• Company Pension Scheme, supporting long-term financial security.

Working Hours:

• Standard full-time working hours, likely around 40 hours per week, with flexibility to accommodate remote work and project deadlines.

📝 Enhancement Note: The salary estimation is based on general German market data for this role and experience level, adjusted for the remote aspect. The listed benefits are directly extracted from the provided text.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports Nutrition, Supplements, Healthy Food Products. The Quality Group (TQG) operates within a dynamic and rapidly growing market driven by health consciousness and fitness trends. Company Size: Over 1,200 employees, indicating a large, established, and growing organization with diverse operational functions and potential for structured career paths. Founded: The Quality Group (TQG) was founded in 2021, bringing together ESN (founded 2004) and More Nutrition (founded 2017). This suggests a company with a strong heritage in its respective brands, combined with a forward-looking, agile approach to business integration and growth.

Team Structure:

• The Graphic Design team likely operates within the broader Marketing or Creative department, collaborating closely with Social Media, Content, and Brand Management teams.
• Reporting structure likely involves a lead designer or a marketing manager overseeing creative operations.
• Cross-functional collaboration is essential, particularly with Social Media managers to understand content needs and campaign objectives, and with Brand Managers to ensure visual consistency.

Methodology:

• Data-driven approach to content creation, leveraging social media analytics to inform design decisions and optimize engagement.
• Emphasis on agile workflows to respond quickly to market trends and campaign requirements in the fast-paced nutrition industry.
• Focus on maintaining a strong, consistent brand identity across all touchpoints, ensuring visual alignment with product offerings and company values.

Company Website: tqgg.de

📝 Enhancement Note: The company context highlights the operational environment: a large, growing company in a competitive industry, requiring efficient processes and strong brand management. The blend of established brands with a newer parent company suggests a culture that values both heritage and innovation.

📈 Career & Growth Analysis

Operations Career Level: This role represents an entry to mid-level position within the creative operations function, focusing on the tactical execution of social media visual content. It’s a crucial role for maintaining brand presence and engagement. Reporting Structure: The Graphic Designer will likely report to a Creative Lead, Marketing Manager, or a Head of Social Media, who provides strategic direction and manages project pipelines. Operations Impact: The visual output directly influences brand perception, customer engagement, and potentially conversion rates on social media. High-quality, on-brand visuals are critical for driving traffic to product pages and supporting sales initiatives.

Growth Opportunities:

• Specialization: Develop deeper expertise in social media visual strategy, animation, or specific design software.
• Leadership: Progress to a Senior Graphic Designer role, potentially leading small projects or mentoring junior designers.
• Cross-functional Movement: Transition into roles within broader marketing operations, brand management, or content strategy, leveraging design expertise.
• Skill Development: Opportunities for training in advanced design techniques, digital marketing trends, and project management tools.

📝 Enhancement Note: This analysis focuses on how a creative role fits into the broader operational structure and offers pathways for career progression within a GTM context.

🌐 Work Environment

Office Type: This is a fully remote position, offering significant flexibility and the ability to work from any location within Germany. Office Location(s): While the role is remote, the company has physical locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, Germany. This indicates a robust operational infrastructure and potential for in-person team events or hybrid options if desired in the future.

Workspace Context:

• The remote setup necessitates a self-disciplined and organized work environment, emphasizing effective digital communication and collaboration tools.
• Access to company-provided software licenses (Adobe Cloud) and potentially design assets.
• Opportunities for virtual collaboration with a large, international team, fostering diverse perspectives and learning.

Work Schedule:

• Typically full-time, around 40 hours per week. The remote nature allows for some flexibility in structuring the workday, provided deadlines are met and collaboration with team members across different time zones (if applicable) is managed effectively.

📝 Enhancement Note: The remote aspect is key here, framing the work environment in terms of operational requirements for self-management, digital tools, and asynchronous communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess qualifications and creative fit.
• Creative Assessment/Test: A practical design exercise or case study focused on creating social media graphics based on a brief, simulating real-world tasks. This assesses technical skills, creativity, and adherence to brand guidelines.
• Interview with Hiring Manager/Team: Discussion about experience, design philosophy, problem-solving approach, and cultural fit. This stage will likely delve into how the candidate manages their workflow and collaborates remotely.
• Final Interview (optional): May involve a broader discussion about career aspirations and alignment with the company's vision.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest, most relevant social media design projects. Prioritize work that demonstrates creativity, technical proficiency, and brand alignment.
• Showcase Process: For at least one or two projects, include a brief overview of your design process: understanding the brief, ideation, revisions, and final execution. This highlights your operational thinking.
• Highlight Impact: If possible, include metrics or qualitative feedback on how your designs performed (e.g., increased engagement, positive comments). Frame this in terms of contributing to marketing objectives.
• Brand Consistency: Ensure your portfolio clearly shows your ability to work within brand guidelines, using examples that align with The Quality Group's aesthetic.
• Technical Proficiency: Be prepared to discuss the tools and techniques you used for each project.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design brief provided for a test. Identify key objectives, target audience, and mandatory elements.
• Time Management: Practice designing within a set timeframe, simulating the pressure of a real project.
• Brand Adherence: Pay close attention to the company's existing visual identity and ensure your design aligns with it perfectly.
• Presentation: Be ready to articulate your design choices, explaining the rationale behind your creative decisions and how they address the brief.

📝 Enhancement Note: This section is tailored to emphasize how a candidate can demonstrate operational competence (process, efficiency, brand adherence) through their portfolio and interview responses, beyond just creative talent.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Photoshop, Illustrator, InDesign are essential. Proficiency in these is critical for creating and manipulating graphics, illustrations, and layouts.
• Social Media Platforms: Deep understanding of the visual requirements and best practices for platforms like Instagram (Posts, Stories, Reels), Facebook, potentially TikTok, LinkedIn, etc.

Analytics & Reporting:

• Familiarity with social media analytics tools (e.g., native platform insights, third-party tools like Hootsuite, Buffer analytics) to understand content performance and inform future design decisions.

CRM & Automation:

• While not directly a CRM role, understanding how visual content is deployed through marketing automation platforms or social media management tools is beneficial.

📝 Enhancement Note: This section highlights the core technical tools expected for a social media graphic designer, framing them within an operational context of content deployment and performance tracking.

👥 Team Culture & Values

Operations Values:

• Quality & Excellence: A strong commitment to producing high-quality visual assets that reflect the premium nature of the company's products.
• Innovation & Creativity: Encouraging fresh ideas and creative approaches to visual storytelling that keep the brand engaging and relevant.
• Collaboration & Teamwork: Fostering a supportive environment where team members work together, share feedback, and contribute to collective success, especially crucial in a remote setup.
• Efficiency & Agility: Maintaining streamlined design processes to meet the demands of a fast-paced industry and evolving social media landscape.
• Brand Integrity: Ensuring all visual output consistently represents the company's established brands and values.

Collaboration Style:

• Remote-First Communication: Reliance on digital tools for communication (Slack, Teams, email) and project management (Asana, Trello, Jira).
• Constructive Feedback: An open culture for giving and receiving constructive criticism on design work to drive improvement.
• Cross-Functional Integration: Active participation in team meetings and discussions with marketing, content, and social media teams to ensure alignment and shared understanding of objectives.

📝 Enhancement Note: This section translates company values into operational terms, emphasizing how they manifest in daily work, collaboration, and decision-making within a creative and remote context.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency Across Diverse Platforms: Ensuring a unified visual identity across various social media channels with different technical specifications and audience expectations. Requires strong adherence to brand guidelines and adaptability.
• Keeping Pace with Evolving Social Media Trends: The social media landscape changes rapidly. The designer must continuously learn new formats, design styles, and platform features to keep content fresh and engaging.
• Balancing Creative Freedom with Brand Direction: Effectively interpreting marketing briefs while injecting personal creativity to produce impactful visuals that still meet strategic goals.
• Remote Collaboration and Communication: Ensuring seamless workflow and clear understanding of project requirements without in-person interaction. Requires proactive communication and excellent digital collaboration skills.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Suite or explore new design tools.
• Social Media Marketing and Analytics: Learning how design impacts engagement metrics and how to leverage data for better creative decisions.
• Brand Strategy Workshops: Gaining a deeper understanding of brand management and how visual design contributes to overall brand equity.
• Industry Trends and Conferences: Access to resources or events related to graphic design, social media marketing, and the nutrition industry.

📝 Enhancement Note: Challenges are framed in terms of operational hurdles and skill gaps that can be addressed through learning and development, crucial for career growth in dynamic fields like digital marketing and design.

💡 Interview Preparation

Strategy Questions:

• "How do you approach translating a marketing brief into a compelling social media graphic, ensuring it aligns with brand guidelines and campaign objectives?" (Focus on process, strategic thinking, and brand adherence.)
• "Describe a time you received critical feedback on a design. How did you handle it, and what was the outcome?" (Assesses adaptability, professionalism, and ability to incorporate feedback.)
• "How do you stay updated on the latest social media design trends and platform best practices?" (Demonstrates proactivity and commitment to continuous learning.)

Company & Culture Questions:

• "What excites you about The Quality Group and our brands like More Nutrition and ESN?" (Shows genuine interest and research.)
• "How do you envision your design work contributing to our mission of helping people become the best version of themselves?" (Connects personal contribution to company vision.)
• "How do you prefer to collaborate with team members in a remote environment?" (Evaluates communication and teamwork style for remote work.)

Portfolio Presentation Strategy:

• Tell a Story: For each project, explain the challenge, your solution, and the results (if available). Focus on the "why" behind your design choices.
• Highlight Operational Aspects: Emphasize how you managed the project, adhered to deadlines, incorporated feedback, and ensured brand consistency.
• Showcase Versatility: Present a range of work that demonstrates your ability to adapt your style for different campaigns or target audiences.
• Be Concise and Engaging: Practice your presentation to be clear, impactful, and within the allotted time.

📝 Enhancement Note: Interview preparation advice is geared towards showcasing operational skills such as process management, strategic thinking, and adaptability, alongside creative talent.

📌 Application Steps

To apply for this Graphic Designer - Social Media position:

• Submit your application through the provided link on greenhouse.io.
• Customize Your Resume: Highlight specific experience with social media graphics, Adobe Creative Cloud, and any relevant industry exposure (food, nutrition, supplements). Use keywords from the job description.
• Prepare Your Portfolio: Ensure it showcases your best social media design work, clearly demonstrating your skills in Photoshop, Illustrator, and InDesign, and your ability to work within brand guidelines. Include 1-2 case studies detailing your process if possible.
• Research The Quality Group: Familiarize yourself with The Quality Group, More Nutrition, and ESN. Understand their brand aesthetics, target audience, and recent social media campaigns.
• Practice Your Pitch: Be ready to articulate your design philosophy, explain your portfolio pieces, and discuss how you can contribute to the company's visual communication strategy during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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