Graphic Designer (Remote from Latam)

📍 Job Overview

Job Title: Graphic Designer (Remote from Latam)
Company: Jobgether (Partner Company)
Location: Latin America (Remote)
Job Type: Full-time
Category: Creative & Media / Art & Design / Marketing
Date Posted: 2025-12-12
Experience Level: Mid-Level (3-5+ years)
Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on evolving and maintaining a strong visual identity across diverse digital platforms, ensuring brand consistency.
• A key aspect involves the creation of high-performing digital ad creatives for major platforms like Meta, Google, and TikTok, directly impacting user engagement and conversion rates.
• The position requires a blend of creative design and data-informed iteration, using performance metrics to refine visual assets and improve user engagement.
• Collaboration with cross-functional teams, including product, growth, and creative departments, is essential for translating strategic goals into impactful visual designs.
• The role emphasizes the development of reusable design systems, such as component libraries and templates, to streamline design processes and maintain brand integrity.

📝 Enhancement Note: While the role is for a Graphic Designer, the emphasis on "performance design for CTR, CVR," "data-informed iteration," and "user engagement" suggests a strong connection to Go-To-Market (GTM) operations, particularly in demand generation and user acquisition. This role will likely work closely with marketing operations and growth teams to optimize campaign effectiveness through visual assets.

📈 Primary Responsibilities

• Maintain and evolve the company's visual identity across all digital touchpoints, including layout, typography, iconography, and overall aesthetic.
• Develop and refine brand guidelines into practical, reusable design systems, such as component libraries, templates, and grid structures.
• Design compelling and effective ad creatives for performance marketing campaigns across platforms like Meta, Google, YouTube, and TikTok, with a focus on driving key metrics.
• Produce both static and motion-ready design assets, coordinating with animators and editors to ensure visual quality and brand alignment.
• Create user interface (UI) elements for digital products, including landing pages, dashboards, onboarding flows, and other critical user touchpoints.
• Design visually engaging assets for lifecycle marketing campaigns, such as email headers, in-app banners, and educational content, to enhance user communication and retention.
• Leverage AI and advanced design tools for creative exploration, efficient versioning, and asset generation, while maintaining a high standard of human-quality design.
• Actively incorporate feedback from performance metrics, usability testing, and user engagement data to iterate and optimize designs for maximum impact.

📝 Enhancement Note: The responsibility to "Incorporate feedback and iterate designs based on performance metrics, usability, and user engagement" directly aligns with GTM operations principles. This requires the designer to understand campaign performance data and translate it into actionable design improvements, a key skill for optimizing marketing efforts.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Fine Arts, Digital Media, or a related field is typically expected for mid-level roles. A strong portfolio can often substitute for formal education.
Experience: 3-5+ years of dedicated digital design experience, with a preference for backgrounds in Direct-to-Consumer (DTC), technology/SaaS, health/wellness sectors, or fast-paced, high-growth startups. This experience should demonstrate a track record of creating impactful visual assets for digital campaigns.

Required Skills:

• Digital Design Proficiency: 3-5+ years of experience in creating digital design assets.
• Portfolio Excellence: A strong portfolio showcasing a range of work, including ad creatives, social content, landing pages, web layouts, and visual systems.
• Figma Mastery: Advanced proficiency in Figma for UI design, prototyping, and design system development.
• Adobe Creative Suite: Strong command of Adobe Photoshop and Adobe Illustrator for image editing, vector graphics, and asset creation.
• Performance Design Understanding: Knowledge of design principles that drive Click-Through Rates (CTR) and Conversion Rates (CVR), with an awareness of small-screen readability.
• Visual Hierarchy & Composition: A keen eye for composition, effective hierarchy, strategic spacing, and the ability to present complex information clearly and elegantly.
• Brand Guideline Adherence: Experience working with and refining established brand guidelines to ensure consistent visual output.
• AI Tool Integration: Comfort and proficiency in using AI tools for design exploration and asset generation, with an ability to maintain human oversight and quality control.
• English Communication: Excellent visual and verbal communication skills in English, essential for collaborating with an international team.
• Adaptability: Proven ability to thrive in a dynamic, fast-paced environment with evolving priorities and project requirements.

Preferred Skills:

• Motion Design Skills: Proficiency in After Effects and Premiere Pro for creating animated graphics and video content.
• DTC/SaaS/Health/Wellness Experience: Specific industry experience that demonstrates understanding of target audiences and design trends within these sectors.
• High-Growth Startup Experience: Familiarity with the rapid iteration and agile workflows common in startups.
• Additional Languages: Fluency in languages other than English, which can be beneficial for diverse LATAM markets.
• Interest in Longevity/Health: A genuine interest in the health, wellness, or longevity space can provide deeper insight into design strategy.

📝 Enhancement Note: The emphasis on "performance design" and "user engagement" implies that candidates with a data-driven approach to design, who can articulate how their visual solutions contribute to business objectives (like lead generation or customer acquisition), will be highly valued. This skill set is crucial for GTM operations and demand generation functions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Driven Ad Creatives: Showcase examples of ad creatives designed for A/B testing and performance optimization, clearly articulating the strategic intent and any measurable results (e.g., increased CTR, improved CVR).
• Visual Systems & Brand Consistency: Present case studies demonstrating the development or refinement of visual systems, component libraries, or style guides that ensure brand consistency across multiple touchpoints.
• UI/UX Design for Digital Products: Include examples of UI elements for landing pages, dashboards, or user flows, highlighting how design decisions enhance usability and user experience.
• Data-Informed Iteration: Demonstrate instances where design iterations were directly influenced by performance metrics, user feedback, or A/B testing outcomes, explaining the process and impact.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your process for moving from a creative brief to final asset delivery, including how you manage feedback loops and incorporate performance data.
• System Implementation & Automation: Articulate your experience with building and utilizing design systems or templates to improve efficiency and consistency in design production.
• Measurement & Performance Analysis: Discuss how you analyze the performance of your designs and what metrics you prioritize to inform future creative decisions.

📝 Enhancement Note: The portfolio should not just showcase aesthetic quality but also demonstrate a designer's ability to contribute to measurable business outcomes. For GTM operations, this means showing how designs impact campaign performance, lead generation, or customer acquisition metrics.

💵 Compensation & Benefits

Salary Range: $1,500 – $2,500 USD per month, depending on experience.
Benefits:

• Competitive Compensation: A salary range that reflects experience and contribution.
• Fully Remote Work: The flexibility and autonomy of working from anywhere within Latin America.
• Flexible Scheduling: Ability to structure working hours to accommodate personal needs and optimize productivity.
• Dynamic International Team: Opportunity to collaborate with a diverse group of creative professionals from around the globe.
• Cutting-Edge Projects: Exposure to innovative design challenges across various digital platforms and emerging technologies.
• Professional Growth: Opportunities for skill development in areas like motion graphics, brand system development, and performance-driven design.

Working Hours: While specific hours are not detailed, the "flexible scheduling" benefit suggests a focus on output and results rather than strict adherence to a 9-to-5 schedule. Standard full-time hours (approx. 40 hours/week) are implied, with flexibility in how those hours are structured.

📝 Enhancement Note: The salary range provided is typical for experienced remote designers in Latin America, especially for roles requiring specialized skills like performance design and proficiency in advanced tools. The benefits emphasize flexibility and professional development, key considerations for remote talent in the operations and creative fields.

🎯 Team & Company Context

🏢 Company Culture

Industry: The partner company operates within sectors likely involving Direct-to-Consumer (DTC) marketing, technology/SaaS, and potentially health/wellness, given the stated preferences. This indicates a focus on digital engagement, user acquisition, and brand-building strategies.
Company Size: Not explicitly stated, but the context of a "dynamic remote team" and "high-growth startups" suggests a company that is likely agile, possibly scaling, and values innovation.
Founded: The founding date is not provided. However, the emphasis on "cutting-edge design projects" and "AI tools" implies a forward-thinking organization that embraces modern technologies and methodologies.

Team Structure:

• Operations Integration: The Graphic Designer will likely be part of a broader marketing or creative team, collaborating closely with individuals in roles such as Marketing Managers, Growth Hackers, Content Strategists, and potentially Product Managers.
• Reporting: While not specified, a mid-level designer typically reports to a Creative Director, Lead Designer, or Marketing Lead.
• Cross-functional Collaboration: The role is designed for significant interaction with product, growth, and creative teams, requiring strong communication and collaboration skills to align visual output with business objectives.

Methodology:

• Data-Driven Design: The team likely employs a data-informed approach, using performance metrics and user feedback to guide creative decisions and optimize campaign effectiveness.
• Agile & Iterative Processes: Given the mention of "fast-paced, iterative environment" and "shifting priorities," the team probably utilizes agile methodologies for project management and design sprints.
• AI-Assisted Creativity: The incorporation of AI tools for exploration and asset generation suggests an experimental and forward-looking approach to design workflows.

Company Website: Jobgether.com (as the posting platform for a partner company)

📝 Enhancement Note: The culture likely values proactive individuals who can not only execute designs but also contribute strategically to campaign success. Understanding the nuances of GTM and performance marketing will be beneficial for integrating into this team's operational mindset.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (3-5+ years of experience). It signifies an individual contributor role with a significant degree of autonomy in executing design tasks and contributing to project strategy. It's a step beyond junior roles, expecting independent problem-solving and a deeper understanding of design's impact on business goals.

Reporting Structure: The designer will likely report to a senior member of the creative or marketing team, such as a Creative Director, Lead Graphic Designer, or Marketing Manager. This structure provides guidance and oversight while allowing for independent work.

Operations Impact: The Graphic Designer's work will directly influence key operational metrics within marketing and growth. High-performing ad creatives and engaging UI elements are crucial for:

• Demand Generation: Driving traffic and leads through effective ad campaigns.
• User Acquisition: Converting prospects into customers via optimized landing pages and onboarding flows.
• Brand Perception: Shaping how target audiences perceive the company and its offerings.
• Customer Engagement: Enhancing user experience and retention through visually appealing communications.

Growth Opportunities:

• Specialization: Deepen expertise in performance design, motion graphics, or UI/UX for specific platforms (e.g., mobile, web apps).
• Leadership Potential: Progress to a Senior Graphic Designer role, mentor junior designers, or move into a Creative Lead position, managing design projects and teams.
• Cross-functional Skill Development: Gain deeper insights into marketing operations, growth hacking strategies, and product development through close collaboration.
• Industry Expertise: Develop a niche specialization within the preferred industries (DTC, SaaS, Health/Wellness), becoming a go-to designer for those markets.

📝 Enhancement Note: For individuals interested in GTM operations, this role offers a pathway to understand how design directly fuels marketing engine performance. Success here can lead to opportunities in specialized marketing roles or a more strategic design leadership path focused on business impact.

🌐 Work Environment

Office Type: Fully Remote. This implies a distributed team structure where collaboration occurs primarily through digital channels.
Office Location(s): Remote within Latin America. This allows for flexibility in location but may require adherence to specific time zones for core collaboration hours.

Workspace Context:

• Collaborative Digital Environment: The workspace is built around digital collaboration tools (e.g., Slack, Zoom, Figma) enabling seamless teamwork and communication across geographical distances.
• Tooling: Access to industry-standard design software (Figma, Adobe Suite) and potentially AI-powered creative tools.
• Team Interaction: Regular interaction through virtual meetings, design critiques, and collaborative design sessions within shared digital spaces.

Work Schedule: Flexible scheduling is offered, allowing for a balance between professional responsibilities and personal life. While full-time is expected, the exact hours can likely be adjusted to suit individual productivity peaks and time zone considerations within Latin America.

📝 Enhancement Note: The remote, flexible nature of this role is a strong indicator of a modern work environment that prioritizes output and employee well-being. This aligns with operational efficiency principles, where results are valued over strict adherence to traditional work structures.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely conducted by Jobgether or an initial HR contact to assess basic qualifications and fit.
• Portfolio Review: A crucial step where candidates present their portfolio to the hiring team, showcasing their best work and explaining their design process and impact.
• Skills Assessment/Challenge: Candidates may be given a design challenge to assess their problem-solving skills, creativity, and ability to work within specified constraints (e.g., designing an ad creative for a specific campaign objective).
• Team/Hiring Manager Interviews: Discussions focused on experience, collaboration style, understanding of performance design, and cultural fit within the remote team.
• Final Interview: Potentially with a senior leader to discuss long-term vision and growth opportunities.

Portfolio Review Tips:

• Focus on Impact: For each project, clearly articulate the objective, your role, the design decisions made, and – critically – the measurable results or impact (e.g., increased engagement, conversion rates, brand consistency improvements).
• Showcase Process: Include case studies that detail your design process, from initial brief and research to iterations based on feedback and data. Explain why you made certain choices.
• Highlight Performance Design: Emphasize projects where your design directly contributed to campaign success. Quantify results whenever possible.
• Demonstrate Tool Proficiency: Ensure your portfolio clearly reflects your mastery of Figma and Adobe Suite, and ideally any motion design tools.
• Tailor to the Role: Review the job description and company context to highlight projects most relevant to DTC, SaaS, or health/wellness, and demonstrate understanding of performance marketing.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge prompt, paying attention to target audience, objectives, and constraints.
• Prioritize Performance: If the challenge relates to ad creatives or landing pages, focus on elements that drive conversion and engagement.
• Showcase Process: Even in a timed challenge, try to outline your thought process or key considerations.
• Conciseness & Clarity: Present your solution clearly and concisely, explaining your rationale effectively.

📝 Enhancement Note: For this role, the portfolio review is paramount. Candidates should prepare to discuss how their designs have demonstrably contributed to business goals, aligning with the operational focus on measurable outcomes and GTM strategy.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, collaborative workflows, and building/maintaining design systems. Expect to use its advanced features for component creation, auto-layout, and version control.
• Adobe Creative Suite:
  • Photoshop: For image manipulation, retouching, and creating raster graphics.
  • Illustrator: For vector graphics, logos, icons, and scalable illustrations.
• AI Design Tools: Proficiency with tools like Midjourney, DALL-E, or Adobe Firefly for ideation, asset generation, and exploring creative directions.

Analytics & Reporting:

• While not directly responsible for analytics, a strong understanding of how to interpret data from platforms such as Google Analytics, Meta Ads Manager, or internal dashboards is crucial for performance-driven design.
• Familiarity with A/B testing tools and methodologies used in campaign optimization.

CRM & Automation:

• No direct CRM interaction expected, but understanding how design assets are used in marketing automation platforms (e.g., email marketing tools) and their impact on user journeys is beneficial.

📝 Enhancement Note: The explicit mention of AI tools and performance design indicates a modern tech stack. Candidates should be prepared to discuss their experience integrating these tools into their workflow to improve efficiency and campaign effectiveness.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using performance metrics and user data to inform design choices and justify creative strategies.
• Efficiency & Optimization: A culture that values streamlined workflows, reusable assets (design systems), and continuous improvement to maximize output and impact.
• Proactive Collaboration: Expectation for team members to actively engage, share ideas, and contribute to shared goals, rather than passively waiting for direction.
• Adaptability & Iteration: A willingness to embrace change, iterate quickly based on feedback, and adapt to shifting priorities in a fast-paced environment.
• Quality & Craftsmanship: Despite the pace, a commitment to producing high-quality, polished visual assets that align with brand standards and strategic objectives.

Collaboration Style:

• Cross-Functional Integration: The role demands close collaboration with marketing, growth, and product teams, requiring clear communication and the ability to translate design concepts into terms understandable by non-designers.
• Feedback Exchange: An open environment for giving and receiving constructive feedback on designs, essential for iterative improvement.
• Knowledge Sharing: Encouragement of sharing best practices, new tools, and insights within the design and broader marketing teams.

📝 Enhancement Note: The culture appears to value individuals who are not only skilled designers but also strategic thinkers who understand how their work contributes to broader business objectives. This is a hallmark of effective GTM operations, where creativity is aligned with measurable business impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The constant need to innovate creatively while ensuring designs meet specific performance metrics (CTR, CVR) can be demanding.
• Rapid Iteration & Shifting Priorities: Adapting quickly to new campaign briefs, performance data, and changing market demands requires agility and resilience.
• Remote Collaboration Dynamics: Maintaining strong communication and cohesion within a fully remote, international team requires proactive effort and excellent virtual collaboration skills.
• Integrating AI Tools Effectively: Learning to leverage AI tools to enhance, rather than replace, human creativity and quality control requires experimentation and strategic application.

Learning & Development Opportunities:

• Performance Design Specialization: Deepen expertise in designing for conversion, user engagement, and A/B testing methodologies.
• Motion Graphics & Animation: Develop skills in After Effects and Premiere Pro to create dynamic video content and animations for campaigns.
• Design System Development: Gain experience in building and scaling robust design systems that drive efficiency and consistency.
• Industry Immersion: Develop specialized knowledge in DTC, SaaS, or Health/Wellness sectors, understanding their unique design challenges and user behaviors.

📝 Enhancement Note: The challenges highlight the blend of creative and analytical skills required, directly relevant to GTM operations where data informs creative execution. The growth opportunities offer pathways to become a highly specialized and impactful designer within performance-driven environments.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an ad creative that significantly impacted campaign performance. What was your process, and what were the key metrics?" (Focus on data, A/B testing, and quantifiable results).
• "How do you approach translating abstract brand guidelines into a concrete visual system or component library?" (Highlight process, scalability, and consistency).
• "Walk us through your process for incorporating user feedback or performance data into a design iteration. Provide a specific example." (Emphasize adaptability, data analysis, and iterative improvement).

Company & Culture Questions:

• "What interests you about working with a remote team across Latin America, and how do you approach collaboration in a virtual environment?" (Showcase proactive communication and team-building skills).
• "How do you stay updated on design trends, especially in performance marketing and AI-driven design?" (Demonstrate continuous learning and industry awareness).
• "Given our focus on DTC/SaaS/Health, what unique design considerations do you think are important for these industries?" (Show interest in company context and relevant expertise).

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio by key areas (e.g., Ad Creatives, UI Design, Brand Systems). For each project, use a clear narrative: Problem -> Solution -> Results.
• Quantify Everything: Wherever possible, present quantifiable results. Instead of "improved engagement," say "increased CTR by 15%."
• Explain Your 'Why': Be ready to articulate the strategic reasoning behind your design choices. Why did you select specific colors, typography, or layouts? How do they serve the campaign objective?
• Showcase Versatility: Highlight your ability to work across different platforms and formats, demonstrating proficiency with Figma and Adobe Suite.
• Address AI Use: Be prepared to discuss your experience with AI tools, explaining how you use them to augment your creativity and efficiency.

📝 Enhancement Note: Interview preparation should center on demonstrating how your design skills directly contribute to business objectives and operational efficiency. Quantifiable results and a clear understanding of performance marketing are key.

📌 Application Steps

To apply for this operations-adjacent creative position:

• Submit your application through the Jobgether platform.
• Tailor Your Resume: Highlight experience in digital design, performance marketing visuals, Figma proficiency, and any background in DTC, SaaS, or health/wellness. Quantify achievements where possible.
• Curate Your Portfolio: Select projects that best showcase your ability to create high-performing ad creatives, visually appealing UI elements, and consistent brand assets. Ensure case studies clearly articulate your process and impact.
• Prepare Your Presentation: Practice walking through your portfolio, focusing on explaining the strategic rationale behind your design choices and the measurable results achieved. Be ready to discuss your experience with AI tools and performance design.
• Research Jobgether & Partner Company: Understand Jobgether's AI matching process and research the partner company's industry and offerings to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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