Graphic Designer - Meta Static Ad Creative - (017- 0542)

📍 Job Overview

Job Title: Graphic Designer – Meta Static Ad Creative

Company: Hunt St (Client: Innovative Skincare & Beauty Brand)

Location: Philippines

Job Type: Independent Contractor Agreement

Category: Marketing Operations / Creative Operations

Date Posted: 2026-02-09

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Develop and execute high-impact static ad creatives specifically for Meta platforms (Facebook & Instagram) to drive engagement and conversions.

• Collaborate closely with performance marketing teams to translate campaign briefs into visually compelling assets aligned with strategic objectives.

• Iterate on designs based on performance data and real-time feedback, demonstrating a data-driven approach to creative optimization.

• Ensure all creative output adheres to brand guidelines and maintains a high standard of visual communication for a skincare and beauty brand.

📝 Enhancement Note: This role is situated at the intersection of creative execution and performance marketing, requiring a graphic designer with a strong understanding of digital advertising best practices and a keen eye for driving measurable results, particularly within the beauty and skincare industry. The "Operations" aspect comes from the need to consistently produce, test, and optimize creative assets in a scalable manner for a global market.

📈 Primary Responsibilities

• Design high-quality, engaging static ad creatives tailored for Meta (Facebook & Instagram) campaigns, directly translating creative briefs into impactful visuals.

• Deeply understand and apply Meta's ad formats, specifications, and platform best practices to ensure optimal performance across various placements and audience segments.

• Generate multiple distinct creative concepts for each campaign, demonstrating versatility and a proactive approach to ideation.

• Collaborate proactively with marketing and performance teams to align visual strategies with campaign goals, target audience insights, and overall brand messaging.

• Ensure all final assets are meticulously on-brand, visually appealing, and technically ready for seamless ad deployment across Meta platforms.

• Support ongoing creative optimization efforts by analyzing key creative performance metrics and proposing data-informed enhancements.

📝 Enhancement Note: The primary focus is on static ad design for Meta, implying a need for efficiency in concept generation and iteration. The responsibility to "analyse creative performance" and "suggest enhancements" elevates this beyond a pure design role into one that requires an understanding of marketing analytics and ROI, a core tenet of operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Arts, Marketing, or a related field is beneficial.

Experience: Minimum of 2-5 years of hands-on experience in graphic design, with a significant focus on digital advertising and Meta platforms.

Required Skills:

• Proven track record designing static digital advertisements, with specific emphasis on Meta platforms (Facebook & Instagram).

• A robust portfolio showcasing creative design concepts, execution for digital advertising, and demonstrable impact.

• Comprehensive understanding of Meta ad formats, required dimensions, technical specifications, and platform guidelines.

• Proficiency in industry-standard design software such as Adobe Creative Suite (Photoshop, Illustrator) or equivalent tools.

• Demonstrated ability to generate diverse creative ideas and iterate effectively based on performance data and constructive feedback.

• Exceptional visual communication skills, with a meticulous attention to detail in every design element.

Preferred Skills:

• Experience with A/B testing creative variations for digital ad campaigns.

• Familiarity with performance marketing principles and conversion rate optimization (CRO).

• Understanding of skincare and beauty industry aesthetics and consumer trends.

• Experience working with remote, international teams and cross-cultural communication proficiency.

📝 Enhancement Note: The emphasis on a "strong portfolio showcasing creative design concepts and execution for digital advertising" and the ability to "generate multiple creative ideas and iterate based on performance data and feedback" strongly suggests a need for operations-minded thinking – producing scalable creative that can be tested and optimized. The experience level implies a candidate who can work with some autonomy but also integrate into a team's workflow.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of static ad designs specifically for Meta platforms (Facebook/Instagram), demonstrating a range of campaign objectives (e.g., awareness, engagement, conversion).

• Case studies or examples that highlight the iterative design process, showing how feedback and performance data informed design changes.

• Visualizations of how designs were adapted for different Meta placements (e.g., Feed, Stories, Reels) and audience segments.

Process Documentation:

• Examples of workflow for concept development, design iteration, and final asset delivery within a digital advertising context.

• Showcase of how design assets are organized and managed for efficient deployment and tracking.

• Demonstration of how design decisions are informed by analytics and performance metrics, reflecting a data-driven design process.

📝 Enhancement Note: For a role focused on ad creative, the "portfolio" is paramount. The enhancement here is to frame it not just as a collection of pretty pictures, but as evidence of a structured, iterative, and data-informed design process—key components of operations. This demonstrates an understanding of how creative contributes to overall marketing operations efficiency and effectiveness.

💵 Compensation & Benefits

Salary Range: $1,600 - $2,000 AUD per Month

• Methodology: This range is provided directly in the job description, reflecting the client's budget for this independent contractor role. The AUD currency suggests a potential Australian client, and the range is competitive for experienced remote graphic designers in the Philippines specializing in digital ad creative.

• Value: This translates to approximately ₱59,000 - ₱74,000 PHP per month, based on current exchange rates, positioning it at a mid-to-senior level for specialized creative roles in the Philippines.

Benefits:

• Flexibility: As an independent contractor, enjoy flexibility in managing your work hours, with core collaboration hours expected for team alignment.

• Remote Work: 100% remote opportunity, allowing you to work from your home.

• Direct Client Engagement: Engaged directly by the client as an independent contractor, not through an agency, offering a direct working relationship.

• Professional Development: Opportunity to work with an innovative skincare and beauty brand, gaining experience in a growing global market.

Working Hours: Expected to align with Australian business hours (approx. 9 AM - 5 PM, Monday to Friday AEST) for collaboration, with flexibility in daily task management. This totals approximately 40 hours per week.

📝 Enhancement Note: The compensation is clearly stated in AUD, requiring conversion for local context and noting its competitiveness. The "benefits" are framed around the inherent advantages of this type of engagement (flexibility, remote work) and the professional exposure. The working hours are specified with a clear expectation for collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Skincare and Beauty, E-commerce. The client is an innovative brand focused on high-quality, gentle, and effective products rooted in traditional skincare philosophies. They emphasize simplicity, thoughtful formulation, and customer-first experiences.

Company Size: Not explicitly stated, but the need for specialized remote talent and a focus on global market growth suggests a growing, dynamic organization, likely a scale-up or established e-commerce business.

Founded: Not explicitly stated, but the focus on innovation and global expansion implies a modern, forward-thinking company.

Team Structure:

• The role involves close collaboration with marketing and performance teams, suggesting a structured marketing department with specialized functions (creative, performance analysis).

• Reporting is likely to a Marketing Manager or Performance Marketing Lead who oversees campaign execution and creative strategy.

Methodology:

• The client's approach emphasizes data-driven decision-making, with creative performance data directly influencing design iterations.

• Workflow planning and optimization are critical for scaling creative output across Meta platforms.

• Automation is implicitly supported through efficient asset delivery and clear specifications, aligning with operational efficiency.

Company Website: huntst.com (for Hunt St, the hiring facilitator)

• Client Website: Not provided, but the description indicates a focus on skincare and beauty.

📝 Enhancement Note: The description of the client as an "innovative skincare and beauty brand" with an emphasis on "simplicity and thoughtful formulation" and "customer-first experiences" provides crucial context for the graphic designer. Understanding this brand ethos will be vital for creating on-brand and effective ad creatives. Hunt St acts as the facilitator, but the role is directly with the client.

📈 Career & Growth Analysis

Operations Career Level: This role represents a specialized mid-level position within creative or marketing operations. It requires a blend of artistic talent and a pragmatic, results-oriented approach to design for advertising. The focus on "optimization" and "performance data" hints at a pathway towards performance marketing creative strategy or creative operations management.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or a dedicated Performance Marketing Lead who manages campaign execution and creative strategy. Collaboration will be extensive with performance analysts and other marketing specialists.

Operations Impact: The Graphic Designer's impact is directly tied to the client's ability to drive engagement and conversions through Meta advertising. High-performing creatives are essential for customer acquisition and revenue growth, making this role critical to the client's marketing funnel efficiency.

Growth Opportunities:

• Specialization: Deepen expertise in Meta ad creative, performance-driven design, and the beauty/skincare market.

• Skill Development: Gain experience in analyzing creative performance data and actively contributing to optimization strategies, moving towards a more strategic creative role.

• Leadership Potential: With proven success, there may be opportunities to lead creative projects, mentor junior designers, or contribute to broader creative strategy development within the client's organization.

📝 Enhancement Note: Framing this as a "creative operations" role highlights the operational aspects: scalability, data-driven iteration, and impact on business objectives. Growth opportunities are tied to deepening this operational understanding alongside creative expertise.

🌐 Work Environment

Office Type: Fully Remote. This role is 100% remote, allowing work from home.

Office Location(s): Philippines. Candidates must be based in the Philippines.

Workspace Context:

• The environment is collaborative, requiring active communication and feedback exchange with remote marketing and performance teams.

• Access to necessary design tools and technology is assumed for the contractor, with specific software requirements outlined.

• Opportunities for real-time interaction will occur during scheduled collaboration hours, fostering a connected remote team dynamic.

Work Schedule: Primarily aligned with Australian business hours (approx. 9 AM - 5 PM, Monday to Friday AEST) for collaboration, but with flexibility in managing daily tasks and creative workflow. This implies a need for strong time management and asynchronous communication skills.

📝 Enhancement Note: The remote nature and collaboration expectations are key. Emphasizing the need for asynchronous communication and self-management is crucial for a contractor role that bridges time zones and requires independent work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, portfolio, and resume to assess experience with Meta static ad creative and relevant tools.

• Creative Assessment/Test: Potential for a small design challenge or a deep dive into portfolio case studies to evaluate creative thinking, design execution, and understanding of ad platform nuances.

• Interview with Client: Discussion with the client's marketing team to assess cultural fit, communication style, and strategic alignment with brand objectives.

• Technical/Logistics Discussion: Clarification of contractor agreement terms, availability, and collaboration expectations.

Portfolio Review Tips:

• Meta Focus: Prioritize examples of static ads for Facebook and Instagram. Showcase a variety of styles and campaign objectives.

• Data-Driven Storytelling: For each selected piece or campaign, briefly explain the brief, your creative approach, and any performance insights or iterations that led to the final design. Quantify impact where possible.

• Process Clarity: Demonstrate an understanding of the iterative design process and how you incorporate feedback and performance data.

• Brand Alignment: Show examples that reflect an ability to adapt to different brand aesthetics, particularly the sophisticated, gentle, and effective style of a skincare brand.

• Technical Proficiency: Ensure designs meet typical ad specifications (dimensions, file types, aspect ratios).

Challenge Preparation:

• Be prepared to discuss your design process for ad creatives, from brief interpretation to final delivery.

• Practice articulating the rationale behind your design choices, linking them to campaign goals and audience psychology.

• Review current trends in Meta advertising and skincare/beauty marketing visuals.

📝 Enhancement Note: The portfolio is central. The advice focuses on demonstrating not just creative skill, but also an understanding of performance, iteration, and brand alignment – the operational aspects of creative production.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Proficiency in Photoshop and Illustrator is explicitly required for creating static ad assets.

• Meta Ads Manager: Familiarity with the platform's creative specifications and best practices is essential.

Analytics & Reporting:

• Performance Data Analysis: While not a primary tool, the ability to interpret and act on performance data (e.g., CTR, conversion rates, engagement metrics) from Meta Ads Manager is critical.

• Reporting Dashboards: Experience with common reporting dashboards or understanding how creative performance is tracked.

CRM & Automation:

• Not directly applicable to this role, but an understanding of how creative assets integrate into broader marketing automation workflows is a plus.

📝 Enhancement Note: The emphasis is on core design tools and a deep understanding of Meta's platform and its performance metrics. This implies a need for a designer who is not just an artist but also a strategic partner in the advertising funnel.

👥 Team Culture & Values

Operations Values:

• Data-Driven Creativity: Valuing designs that are not only aesthetically pleasing but also demonstrably effective in achieving campaign objectives.

• Efficiency & Scalability: Appreciating the need to produce high-quality creative assets efficiently and in a manner that can be scaled for different campaigns and markets.

• Collaboration & Communication: Emphasizing clear, proactive communication and teamwork, especially within a remote, international setting.

• Customer-Centricity: Focusing on creating visuals that resonate with the target audience and contribute to a positive customer experience with the brand.

Collaboration Style:

• Cross-functional Integration: Actively engaging with marketing and performance teams to ensure creative aligns with strategy and is optimized based on insights.

• Feedback Exchange: Openness to receiving and incorporating feedback from campaign managers and performance analysts to refine creative assets.

• Knowledge Sharing: Contributing to a shared understanding of what creative works best on Meta platforms by sharing insights from design and performance analysis.

📝 Enhancement Note: The client's stated values (simplicity, thoughtful formulation, customer-first) should translate into the creative approach. The collaboration style is crucial for a remote contractor integrating into a global team.

⚡ Challenges & Growth Opportunities

Challenges:

• Time Zone Differences: Adapting to Australian business hours for collaboration while maintaining personal workflow flexibility.

• Performance Pressure: Designing creatives that consistently meet engagement and conversion targets in a competitive digital landscape.

• Brand Consistency: Maintaining the specific aesthetic and messaging of a skincare/beauty brand across diverse ad formats and campaigns.

• Iterative Design: Effectively incorporating data-driven feedback and performance metrics into design iterations without compromising creative vision.

Learning & Development Opportunities:

• Performance Marketing Acumen: Gaining deeper insights into how creative directly impacts advertising ROI and customer acquisition costs.

• Industry Expertise: Developing specialized knowledge within the fast-paced beauty and skincare e-commerce sector.

• Remote Collaboration Skills: Enhancing proficiency in working effectively within a distributed, international team environment.

• Creative Strategy Input: Potential to contribute more significantly to creative strategy beyond execution, based on performance analysis.

📝 Enhancement Note: Challenges are framed around the operational realities of the role (time zones, performance metrics, iterative design). Growth is tied to developing a more strategic, data-informed approach to creative production.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing static ad creatives for Meta platforms, from receiving a brief to final delivery. How do you ensure brand consistency and platform compliance?" (Focus on process, tools, and understanding of Meta)

• "How do you approach incorporating performance data and feedback into your design iterations? Can you provide an example?" (Focus on data-driven approach and adaptability)

Company & Culture Questions:

• "What interests you about working with an innovative skincare and beauty brand?" (Gauge genuine interest and alignment with brand values)

• "How do you manage your time and communicate effectively as a remote independent contractor?" (Assess self-management and collaboration skills)

Portfolio Presentation Strategy:

• Highlight Meta Impact: Select 2-3 strong examples of Meta static ads. For each, clearly state the objective, your role, the creative solution, and any measurable results or learnings.

• Showcase Iteration: If possible, include examples where you iterated on a design based on feedback or performance. Walk through the evolution and the reasoning.

• Brand Adaptability: Ensure your portfolio demonstrates your ability to create visually appealing and on-brand content for a beauty/skincare context.

• Concise Storytelling: Be prepared to walk through your portfolio concisely, focusing on the impact and process rather than just the visuals.

📝 Enhancement Note: Interview preparation emphasizes demonstrating a blend of creative talent, operational process understanding, and strategic thinking relevant to performance marketing.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your submitted portfolio prominently features static ad creative examples for Meta platforms (Facebook/Instagram). Tailor your presentation to highlight your understanding of ad performance and iterative design processes relevant to this role.

• Resume Optimization: Update your resume to clearly articulate your experience in digital advertising, Meta platforms, Adobe Creative Suite proficiency, and any quantifiable achievements in driving engagement or conversions through your designs. Use keywords from the job description.

• Prepare for Portfolio Walkthrough: Be ready to discuss your portfolio in detail, focusing on your design process, how you incorporate feedback, and your understanding of the skincare/beauty market. Practice explaining your creative rationale concisely.

• Company Research: Familiarize yourself with Hunt St's model of connecting remote talent and research general trends in the skincare/beauty e-commerce industry to better understand the client's market context and potential creative challenges.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization or Hunt St before making application decisions.