Graphic Designer, Leatherology

📍 Job Overview

Job Title: Graphic Designer

Company: DC INTERNATIONAL GROUP INC (Leatherology)

Location: Carrollton, TX, USA

Job Type: Other

Category: Creative & Media / Art & Design / Marketing

Date Posted: April 28, 2026

Experience Level: Experienced (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Develop and execute compelling visual assets across diverse digital and print channels, including email, paid social, display ads, print catalogs, and packaging.

• Collaborate closely with the Art Director to conceptualize and implement high-impact seasonal campaigns that drive brand engagement and product sales.

• Maintain and elevate the visual identity of Leatherology and Coverstore brands through consistent, on-brand design execution and a keen eye for detail.

• Contribute to front-end UI/UX updates for the website, ensuring a seamless and visually appealing user experience that aligns with brand standards.

• Leverage AI tools to amplify creative output, enhance efficiency, and explore innovative design solutions within the creative process.

📝 Enhancement Note: The role emphasizes a blend of campaign-driven design and evergreen content creation, requiring a designer who can manage both large-scale initiatives and day-to-day asset production. The inclusion of AI tools suggests a forward-thinking approach to design and a need for adaptability.

📈 Primary Responsibilities

• Design visually engaging assets for various marketing channels, including email campaigns, paid social media advertisements, display banners, print catalogs, and product packaging.

• Partner with the Art Director to ideate, develop, and execute creative concepts for major seasonal campaigns, ensuring alignment with brand strategy and marketing objectives.

• Contribute to the visual design and user experience of the company's e-commerce websites, focusing on front-end UI/UX improvements that enhance customer interaction and brand perception.

• Take ownership of smaller-scale organic social media campaigns, from concept to execution, potentially including light in-studio photography, videography, and editing.

• Ensure all design work maintains a high standard of visual quality, typographic accuracy, and pixel precision across both digital and print mediums, with each asset contributing to brand storytelling and business goals.

• Perform advanced image editing and retouching for product and lifestyle photography used in e-commerce, marketing, and advertising materials.

• Execute comprehensive Photoshop tasks, including compositing, resizing, color correction, and platform-specific optimization to meet diverse output requirements.

• Proactively research and stay informed about current trends and best practices in graphic design, website UI/UX, and social media, both within and outside the direct industry, to inform and inspire creative work.

📝 Enhancement Note: The responsibilities highlight a need for versatility, covering a broad spectrum from campaign conceptualization to detailed asset production and image manipulation. The emphasis on "pixel-accurate" and "every asset working hard" indicates a focus on meticulous execution and measurable impact.

🎓 Skills & Qualifications

Education: Specific educational requirements are not detailed, but a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for roles requiring this level of experience and responsibility.

Experience: 2–4 years of professional graphic design experience, with a strong preference for candidates with backgrounds in e-commerce or retail environments.

Required Skills:

• Figma Proficiency: Demonstrated ability to design, prototype, and collaborate effectively using Figma.

• Adobe Creative Suite Mastery: Advanced skills in Photoshop (compositing, retouching, optimization), Illustrator (vector graphics, logos), and InDesign (layout, print production).

• After Effects & Premiere Pro: Working knowledge of After Effects for motion graphics and Premiere Pro for video editing, essential for dynamic content creation.

• Typography & Layout Expertise: A strong understanding of typographic principles, hierarchy, and layout composition to create visually balanced and impactful designs.

• UI/UX Design Principles: Familiarity with user interface and user experience design concepts, applied to web and digital product interfaces for optimal usability and brand consistency.

• Marketing Campaign Design: Proven experience designing assets for various marketing channels, including email, social media (paid and organic), web banners, and print collateral.

• Visual Retouching & Editing: Skill in retouching product and lifestyle imagery to meet high-quality e-commerce and advertising standards.

• Brand Identity Development: Ability to understand and apply brand guidelines consistently across all design outputs to strengthen visual identity.

• AI Tool Integration: Working knowledge of AI tools such as Claude, Gemini, ChatGPT, and image-generation platforms, with a proactive approach to incorporating them into the design workflow.

Preferred Skills:

• Experience with light in-studio photography and videography for social media content creation.

• Familiarity with content management systems (CMS) for web asset deployment.

• Understanding of print production processes and specifications.

• Experience in designing for direct-to-consumer (DTC) brands.

📝 Enhancement Note: The required skills list is extensive, covering a broad range of design software and disciplines. The emphasis on both digital (Figma, UI/UX, web) and print (InDesign, catalogs) design, along with video and photography, points to a versatile role within a creative studio environment. The explicit mention of AI tools indicates a requirement for forward-thinking designers comfortable with emerging technologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of design projects across both digital and print mediums.

• Clear demonstration of strong typography, hierarchy, and layout skills through well-executed examples.

• Case studies or project examples that highlight the ability to design for marketing campaigns, including email, social media, web/UI, and print.

• Evidence of applying UI/UX principles in web design projects, focusing on functionality and user experience.

• Projects that illustrate meticulous attention to detail and accuracy, showcasing a high bar for visual quality.

Process Documentation:

• Showcase examples of how design processes were managed for specific projects, from brief to final delivery.

• Illustrate workflow for creating and optimizing assets for different platforms (e.g., email vs. paid social vs. print).

• Highlight the use of feedback loops and revisions in the design process, particularly when collaborating with Art Directors or cross-functional teams.

• Demonstrate how AI tools were integrated to improve efficiency, explore concepts, or enhance final deliverables in past projects.

📝 Enhancement Note: A strong portfolio is critical for this role, serving as the primary evidence of a candidate's design capabilities. The emphasis on range, detail, and campaign execution suggests that the portfolio should not only display aesthetics but also demonstrate strategic thinking and problem-solving within a marketing context. The inclusion of AI tool usage in portfolios is becoming increasingly important.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 2-4 years of experience in the Dallas-Fort Worth metroplex, the estimated salary range is $55,000 - $75,000 annually. This estimate considers the cost of living in Carrollton, TX, and the demand for skilled designers in the e-commerce and retail sectors.

Benefits:

• Health, Dental, and Vision Insurance: Comprehensive medical coverage to support employee well-being.

• Paid Time Off (PTO): Generous vacation, sick leave, and holiday pay to ensure work-life balance.

• 401(k) Retirement Plan: Opportunities for long-term financial planning with company matching.

• Employee Discounts: Special pricing on Leatherology and Coverstore products.

• Professional Development: Opportunities for training, workshops, and conferences to enhance design skills and stay current with industry trends.

• Creative Studio Environment: Access to a collaborative and inspiring in-house design studio.

Working Hours: 40 hours per week, typically Monday through Friday. The role is on-site, requiring full-time presence at the Carrollton, TX office. Some flexibility may be available based on project needs and team coordination, but the core hours are standard business hours.

📝 Enhancement Note: Salary is estimated based on regional data for similar roles and experience levels. Benefits are common for full-time positions in the US retail/e-commerce sector. The company's nature as a vertically integrated e-commerce business suggests a dynamic work environment with potential for cross-functional interaction.

🏢 Company Context

🏢 Company Culture

Industry: E-commerce, Direct-to-Consumer (DTC) Retail, Leather Goods, Home Goods. DC International operates in a competitive online retail space, emphasizing product quality, customer experience, and brand storytelling.

Company Size: DC International Group Inc. is a growing company, indicated by its vertically integrated structure and multiple fast-growing brands (Coverstore and Leatherology). While an exact employee count isn't provided, its operational scope suggests a mid-sized to large organization with dedicated departments for design, marketing, analytics, development, and manufacturing.

Founded: Since 2005. With over 20 years of growth, DC International has evolved from a small family business into an industry leader, underscoring a culture that values experience, customer focus, and continuous improvement.

Team Structure:

• The Graphic Designer will be part of the in-house Creative Studio, a dedicated "design engine" for DC International's brands.

• This studio is responsible for all visual content across Leatherology and Coverstore, ensuring brand consistency and driving business results.

• The role reports directly to the Art Director, indicating a structured creative hierarchy.

Methodology:

• Data-Driven Design: While creative, the role emphasizes that designs must "drive results," suggesting an approach where visual effectiveness is measured against business objectives.

• End-to-End Product Lifecycle: The company's vertical integration means the Creative Studio's work impacts the entire customer journey, from initial brand impression to product packaging.

• Craft and Restraint: The brand values "restraint and craft," implying a preference for sophisticated, timeless design over trend-driven or overly flashy aesthetics.

• Customer-Centricity: A core value since inception, meaning designs should resonate with and serve the customer's needs and preferences.

Company Website: https://www.leatherology.com/ (and likely https://www.coverstore.com/)

📝 Enhancement Note: The company's vertical integration is a key differentiator, offering designers visibility into the entire product lifecycle. The emphasis on "craft and restraint" suggests a sophisticated design aesthetic is valued, which is further reinforced by the mention of a strong point of view and eye for typography.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an "Experienced" Graphic Designer, typically falling into the mid-level career bracket (2-5 years). It involves executing design tasks independently, contributing to campaign concepts, and managing smaller initiatives, while still reporting to an Art Director for guidance on larger projects.

Reporting Structure: The Graphic Designer reports directly to the Art Director. This structure provides mentorship and strategic direction for creative projects, ensuring alignment with brand vision and business goals. Collaboration with marketing managers, web developers, and potentially product teams is also expected.

Operations Impact: The work of the Graphic Designer directly impacts revenue by creating visually compelling assets that drive customer engagement, product interest, and conversions across e-commerce channels, email marketing, paid advertising, and print materials. Strong visual branding and effective campaign design are crucial for customer acquisition and retention in the DTC space.

Growth Opportunities:

• Senior Graphic Designer/Specialist: Potential to advance to a senior role, taking on more complex projects, leading design initiatives, or specializing in areas like UI/UX, motion graphics, or campaign strategy.

• Art Director Track: With demonstrated leadership and strategic thinking, a path towards an Art Director position within the Creative Studio is possible, involving greater creative direction and team management.

• Brand Specialization: Opportunity to become a go-to designer for specific brands (Leatherology or Coverstore) or product categories, developing deep expertise.

• Skill Development: Continuous learning opportunities in new design software, AI tools, photography, videography, and e-commerce design best practices, supported by the company.

• Cross-Brand Exposure: Working across two distinct DTC brands provides broad experience and a comprehensive understanding of different market segments and brand strategies.

📝 Enhancement Note: While not a traditional "revenue operations" role, the Graphic Designer's impact on revenue is significant through effective visual marketing. The growth potential outlined focuses on expanding design responsibilities, leadership, and specialization within the creative field.

🌐 Work Environment

Office Type: The position is on-site at the company's headquarters in Carrollton, Texas. This suggests a traditional office environment that fosters in-person collaboration and team synergy.

Office Location(s): 4488 PLANO PKWY, CARROLLTON, TX 75010, USA. This location is within the Dallas-Fort Worth metroplex, offering accessibility for local talent.

Workspace Context:

• Collaborative Studio: As part of the Creative Studio, the workspace is likely designed to facilitate creative ideation and teamwork, with access to necessary design tools and technology.

• Brand Immersion: Being in-house means constant immersion in the Leatherology and Coverstore brands, fostering a deep understanding of their visual language and market positioning.

• Cross-Functional Interaction: Regular interaction with marketing, e-commerce, and other departments will be common, providing exposure to different facets of the DTC business.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially specialized hardware for photography and video.

Work Schedule: The standard work schedule is 40 hours per week, Monday to Friday. While on-site, some flexibility might be accommodated for critical deadlines, but the expectation is consistent presence during business hours to facilitate team collaboration and project momentum.

📝 Enhancement Note: The on-site requirement points to a preference for direct collaboration and a culture that values in-person team dynamics. The Carrollton location places it within a major metropolitan area, offering logistical advantages for employees.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit.

• Portfolio Presentation: An opportunity to present your portfolio to the Art Director and potentially other members of the Creative Studio or hiring team. This is where you'll discuss your process, design choices, and impact.

• Skills Assessment/Challenge: A potential design challenge or exercise to evaluate your technical skills, problem-solving abilities, and how you approach design briefs under time constraints.

• Team/Culture Fit Interview: A conversation to discuss your working style, collaboration approach, and how you align with the company's values and the Creative Studio's culture.

• Final Interview: Potentially with a marketing leader or department head to discuss broader contributions and career alignment.

Portfolio Review Tips:

• Curate Selectively: Choose 5-8 of your strongest, most relevant projects that showcase your range and skills for this specific role (e-commerce, campaigns, digital/print).

• Tell a Story: For each project, explain the brief, your role, your design process (including any AI tool usage), key decisions, and the outcome or impact. Use visuals effectively.

• Highlight Campaign Work: Emphasize projects that demonstrate your ability to develop concepts and execute cohesive campaigns across multiple channels.

• Showcase Detail & Accuracy: Include examples that prove your meticulous eye and high standard for visual quality and typography.

• Demonstrate Brand Understanding: If possible, include projects where you've successfully worked within or adapted to existing brand guidelines, or show how you'd approach Leatherology's aesthetic.

• Prepare for Questions: Be ready to discuss your design philosophy, how you handle feedback, and your experience with the required software.

Challenge Preparation:

• Understand the Brand: Thoroughly research Leatherology and Coverstore's current branding, marketing, and product offerings.

• Practice Design Timelines: If given a challenge, practice working efficiently to meet deadlines while maintaining quality.

• Focus on Problem-Solving: Approach any design challenge as an opportunity to solve a specific business or communication problem through design.

• Articulate Your Thinking: Be prepared to clearly explain your design choices and rationale.

📝 Enhancement Note: The interview process heavily relies on portfolio assessment. Candidates should be prepared to articulate their design process, demonstrate their technical proficiency, and showcase their ability to contribute to brand storytelling and business objectives. The emphasis on "craft and restraint" means designs should reflect sophistication.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and UI/UX work. Expect to use it for web-related design tasks and potentially some campaign asset creation.

• Adobe Creative Suite:

  • Photoshop: For image editing, retouching, compositing, and final asset preparation.
  • Illustrator: For vector graphics, logo work, icons, and illustrations.
  • InDesign: For layout design of print materials like catalogs and packaging.
  • After Effects: For motion graphics, animations, and dynamic visual content for social media and ads.
  • Premiere Pro: For video editing and production of campaign or social media videos.

Analytics & Reporting: While not a primary responsibility, familiarity with how design impacts analytics is beneficial. Designers may work with reports or dashboards that track the performance of their visual assets (e.g., click-through rates on ads, engagement on social posts).

CRM & Automation: Designers may interact with marketing automation platforms (e.g., for email campaign deployment) and need to understand asset requirements for these systems. Understanding of how designs integrate into e-commerce platforms is also key.

AI Tools: Explicitly mentioned, including Claude, Gemini, ChatGPT, and image-generation tools. Expect to use these for ideation, content generation, or workflow enhancement, but not as a replacement for core design skills.

📝 Enhancement Note: Proficiency in Figma and the full Adobe Creative Suite is non-negotiable. The inclusion of After Effects and Premiere Pro indicates a need for motion graphics and video editing capabilities. The explicit mention of AI tools suggests a requirement for designers who are adaptable and willing to explore new technologies to enhance their creative output.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Quality: A strong emphasis on high-quality design, meticulous execution, and attention to detail ("pixel-accurate," "small details matter").

• Brand Integrity: Upholding and strengthening the visual identity of Leatherology and Coverstore through consistent and on-brand design.

• Customer Focus: Designing with the customer experience in mind, ensuring visuals are engaging, clear, and drive desired actions.

• Collaboration: Working effectively within the Creative Studio and with cross-functional teams to achieve shared goals.

• Innovation & Adaptability: Embracing new tools (like AI) and staying current with design trends to keep the brands fresh and competitive.

• Results-Oriented: Designing work that not only looks good but also "moves the business forward" and "drives results."

Collaboration Style:

• Team-Oriented: Part of a Creative Studio that functions as an "in-house design engine," suggesting a collaborative environment where ideas are shared and refined.

• Cross-Functional Partnerships: Working closely with the Art Director, marketing teams, e-commerce specialists, and potentially other departments to ensure design aligns with broader business objectives.

• Feedback Integration: A culture that likely involves receiving and incorporating feedback from multiple stakeholders to iterate on designs and achieve optimal outcomes.

• Brand Advocacy: Designers are expected to be advocates for the brand's visual identity, ensuring consistency and quality across all touchpoints.

📝 Enhancement Note: The core values emphasize quality, brand consistency, and a results-driven approach. The culture appears to be collaborative, with a strong emphasis on teamwork within the studio and across departments, and an openness to incorporating new technologies like AI.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Aesthetics with Performance: Creating designs that are aesthetically pleasing and align with the "restraint and craft" brand ethos, while also meeting performance metrics for conversion and engagement.

• Managing Multiple Brands/Projects: Juggling design needs for two distinct brands (Leatherology and Coverstore) and various campaign types (seasonal, evergreen, social, print) requires strong organizational skills and prioritization.

• Keeping Pace with Trends & AI: Staying current with rapidly evolving design trends, digital platforms, and AI tools while maintaining brand consistency and avoiding fleeting fads.

• Translating Strategy into Visuals: Effectively interpreting marketing briefs and business objectives into compelling visual designs that communicate the intended message and drive action.

• Technical Scope: Mastering a wide array of software and tools, including advanced features of Adobe Creative Suite, Figma, and emerging AI platforms.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in After Effects, Premiere Pro, or explore other specialized design tools.

• E-commerce & DTC Best Practices: Learning about the nuances of designing for online retail, conversion optimization, and customer journey mapping.

• AI in Design Workshops: Training on how to leverage AI tools effectively and ethically to enhance creative workflows and output.

• Photography & Videography Skills: Developing hands-on skills for content creation, which can be a significant asset in a DTC environment.

• Mentorship from Art Director: Direct guidance and learning from an experienced Art Director on creative strategy, concept development, and brand stewardship.

📝 Enhancement Note: The challenges are typical for a dynamic e-commerce creative role, requiring adaptability and a proactive approach to learning. The growth opportunities are well-defined, offering paths for skill enhancement, specialization, and career advancement within the company's creative structure.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a visual concept for a seasonal campaign, from brief to final assets." (Focus on your ideation, collaboration with Art Director, execution steps, and how you ensure brand alignment.)

• "How do you balance artistic expression with the need to meet specific performance metrics (e.g., click-through rates, conversion) in your designs?" (Discuss your understanding of data-informed design and how you iterate based on results.)

• "Walk us through a project where you used AI tools to enhance your creative workflow or final output. What was the impact?" (Be specific about the tools, your process, and the measurable benefits.)

Company & Culture Questions:

• "What appeals to you about Leatherology and Coverstore as brands, and how do you see your design style fitting with our aesthetic of 'restraint and craft'?" (Show you've researched the brands and understand their visual identity.)

• "How do you handle constructive criticism or feedback on your designs from an Art Director or cross-functional team?" (Emphasize your collaborative spirit and willingness to iterate.)

• "Describe a time you had to work with tight deadlines. How did you manage your time and prioritize tasks?" (Showcase your organizational skills and ability to perform under pressure.)

Portfolio Presentation Strategy:

• Structure Your Presentation: Start with an overview, then dive into 3-5 key projects. For each project, explain: The Challenge/Brief, Your Role, Your Process (including tools/AI used), The Solution/Design, and The Results/Impact.

• Highlight Key Skills: Ensure your selected projects clearly demonstrate your proficiency in Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), typography, layout, UI/UX, and campaign design.

• Showcase Versatility: Present examples that cover both digital and print, as well as different types of assets (social, email, web, packaging).

• Emphasize Impact: Where possible, quantify the success of your designs with metrics or explain how they contributed to business objectives.

• Be Ready to Discuss Details: Expect questions about specific design choices, software techniques, and your collaborative approach.

📝 Enhancement Note: Candidates should prepare to not only show their work but also articulate the strategic thinking and process behind it. Demonstrating an understanding of the company's brand aesthetic and a willingness to embrace new technologies like AI will be crucial.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Paycom.

• Portfolio Customization: Ensure your portfolio is tailored to showcase relevant e-commerce, campaign, and digital/print design experience. Highlight projects demonstrating strong typography, layout, and brand consistency.

• Resume Optimization: Update your resume to clearly list your proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro). Quantify achievements where possible, especially regarding campaign impact or efficiency gains.

• Interview Preparation: Practice articulating your design process, discussing your portfolio projects in detail, and preparing thoughtful answers to common interview questions related to creativity, collaboration, and problem-solving.

• Company Research: Thoroughly research Leatherology and Coverstore, paying close attention to their current visual branding, marketing campaigns, and stated values ("restraint and craft"). Understand their position in the e-commerce market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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