Graphic Designer II - Freepik, Pencil,

📍 Job Overview

Job Title: Graphic Designer II - Freepik, Pencil,

Company: Syncreon Consulting

Location: Morristown, New Jersey, United States

Job Type: Contract

Category: Marketing Operations / Creative Services

Date Posted: March 26, 2026

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• This role focuses on developing high-impact visual assets to support marketing campaigns, digital channels, and executive-level communications.

• It requires a strong foundation in graphic design principles, brand consistency, and visual storytelling, with a preference for experience in business or marketing environments.

• The position necessitates proficiency in industry-standard design software and an openness to leveraging AI-powered design tools for enhanced creativity and efficiency.

• Collaboration with cross-functional teams, including business and marketing stakeholders, is crucial for translating strategic objectives into compelling visual content.

📝 Enhancement Note: While the job title mentions "Graphic Designer," the emphasis on marketing campaigns, executive presentations, and collaboration with business/marketing teams strongly indicates a need for skills aligned with Marketing Operations or Creative Services within a GTM function. The inclusion of AI design platforms like Freepik and Pencil suggests a forward-thinking approach to creative production.

📈 Primary Responsibilities

• Design and produce visually compelling graphics, infographics, multimedia content, and presentation materials that align with strategic business and marketing objectives.

• Collaborate closely with marketing, sales, and executive teams to understand project requirements, translate ideas into design concepts, and ensure brand consistency across all creative outputs.

• Develop and maintain high-impact visual assets for digital channels, including social media, website content, and email campaigns, optimizing for audience engagement and conversion.

• Leverage expertise in Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign) to create polished and professional designs.

• Explore and integrate AI design platforms (e.g., Freepik, Pencil) to enhance creative workflows, generate innovative design concepts, and improve production efficiency.

• Ensure all design work adheres to corporate branding guidelines, style guides, and accessibility standards.

• Stay abreast of current design trends, marketing strategies, and emerging technologies in visual communication and AI-powered design tools.

• Support the creation of executive-level presentations by developing clear, concise, and visually engaging slides and supporting graphics.

📝 Enhancement Note: The responsibilities highlight a blend of core graphic design duties with a strategic focus on supporting GTM functions (marketing campaigns, executive presentations). The explicit mention of AI design platforms and the need to "elevate creative standards" suggests a role that pushes boundaries in visual communication strategy.

🎓 Skills & Qualifications

Education:

Experience:

• 5+ years of professional experience in graphic design, with a strong preference for experience within a business, marketing, or corporate environment.

Required Skills:

• Design Software Proficiency: Expert-level command of Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign).

• Visual Communication: Strong understanding of branding principles, marketing strategies, and visual storytelling techniques.

• Presentation Design: Proven ability to create compelling and data-driven executive-level presentations.

• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to effectively present design concepts and rationale to diverse stakeholders.

• Project Management: Detail-oriented with a demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and meet tight deadlines in a fast-paced environment.

Preferred Skills:

• Advanced Media: Experience with motion graphics, video editing, or interactive media design.

• AI Design Tools: Familiarity and practical experience with AI design platforms such as Freepik, Pencil, or similar tools.

• Digital Marketing Acumen: Knowledge of digital marketing platforms, content optimization, and basic analytics to inform design decisions.

• Corporate Branding: Experience working within established corporate branding guidelines and applying them consistently.

📝 Enhancement Note: The requirements blend foundational design skills with a forward-looking emphasis on AI tools and corporate GTM applications. The "5+ years" experience level suggests a mid-level to senior designer capable of independent work and strategic input.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a diverse range of design projects, with a strong emphasis on visual assets created for marketing campaigns, digital channels, and executive presentations.

• Demonstrations of proficiency in Figma and Adobe Creative Suite, including examples of complex design challenges solved.

• Case studies or project examples that highlight the candidate's ability to translate strategic goals into impactful visual solutions.

• Evidence of successful collaboration with marketing, sales, or business teams, illustrating effective communication and integration.

Process Documentation:

• Candidates should be prepared to discuss their design process, from initial concept generation and stakeholder alignment to final asset delivery and revision cycles.

• The ability to articulate how they adapt their design process to accommodate new tools, such as AI design platforms, and how they ensure quality and brand integrity.

• A clear understanding of how design deliverables support broader marketing and GTM objectives, including metrics for success where applicable.

📝 Enhancement Note: For a graphic design role supporting GTM functions, the portfolio is paramount. It should not only showcase aesthetic quality but also strategic thinking, problem-solving, and the ability to drive business impact through design. The mention of AI tools requires candidates to potentially demonstrate their exploration and integration of these technologies.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: $65,000 - $95,000 annually

• Methodology: This estimate is based on industry benchmarks for Graphic Designer II roles with 5-10 years of experience in the Morristown, New Jersey area. Factors considered include the demand for proficiency in Figma and Adobe Creative Suite, experience with marketing and presentation design, and the contract employment type. Cost of living in the Morristown, NJ area was also factored in.

Benefits:

• Confidentiality: All applicant information will be kept confidential in accordance with EEO guidelines.

• Professional Development: Opportunities to work with a variety of industries and innovative solutions, potentially leading to exposure to new design trends and technologies.

• Contract Engagement: Potential for ongoing contract roles or project-based work with Syncreon Consulting.

Working Hours:

• Standard: 40 hours per week.

• Flexibility: While the role is on-site, specific daily schedules may offer some flexibility, typical for contract positions, subject to project demands and team collaboration needs.

📝 Enhancement Note: As this is a contract role, benefits are typically more limited than for full-time employees. The salary range is an estimate based on typical market rates for the specified experience and location.

🎯 Team & Company Context

🏢 Company Culture

Industry: Recruitment and Staffing Services, with a focus on providing customized solutions across various industries.

Company Size: Syncreon Consulting is likely a mid-sized to large staffing firm, given its broad service offering and client base.

Founded: Information not provided, but the company's description suggests an established presence in the recruitment and staffing domain.

Team Structure:

• The Graphic Designer will likely be part of a creative or marketing team, or potentially work closely with recruitment consultants and business development managers.

• Reporting will be to a Creative Lead, Marketing Manager, or a Senior Operations Manager overseeing GTM support functions.

Methodology:

• Syncreon Consulting emphasizes "innovative and customized solutions" and a "passionate commitment to research," suggesting a data-informed and client-centric approach.

• They pride themselves on understanding hiring strategies, talent availability, and compensation benchmarking, indicating a strong analytical foundation in their operations.

• The company strives to be a "trusted business partner," prioritizing value delivery and ROI for clients.

Company Website: syncreon.com

📝 Enhancement Note: Syncreon Consulting operates within the staffing and recruitment industry, implying a professional, client-focused, and results-oriented environment. The graphic designer's role will be crucial in visually representing the company and its clients' needs.

📈 Career & Growth Analysis

Operations Career Level: This position is classified as a "Graphic Designer II," indicating a mid-level to senior role. It requires a solid foundation of at least 5 years of experience, suggesting a capacity for independent work, strategic input, and potentially mentoring junior designers if the team structure evolves.

Reporting Structure: The role reports to a manager within the creative, marketing, or operations department, likely overseeing GTM support functions. This structure allows for direct collaboration with business development and client-facing teams.

Operations Impact: The Graphic Designer plays a vital role in enhancing Syncreon Consulting's brand presence, supporting marketing initiatives, and creating professional materials for client engagement and sales enablement. Their work directly influences client perception, marketing campaign effectiveness, and the overall professional image of the company.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific design areas like AI-powered design, motion graphics, or executive presentation design.

• Cross-functional Exposure: Potential to collaborate on projects with various departments, gaining insights into recruitment, marketing strategy, and business development.

• Contract to Permanent: For exceptional performance, there may be opportunities to transition into a permanent role within Syncreon Consulting or its client organizations.

• Portfolio Development: The role provides ample opportunity to build a robust portfolio with diverse and impactful projects, enhancing future career prospects in the design field.

📝 Enhancement Note: As a contract role, formal career progression might be less defined than in a permanent position. However, the experience gained and the portfolio built can significantly advance a designer's career trajectory.

🌐 Work Environment

Office Type: The role is on-site, suggesting a traditional office environment where in-person collaboration and access to company resources are prioritized.

Office Location(s): Morristown, New Jersey, USA. This location offers access to a professional business hub with various amenities.

Workspace Context:

• Collaborative Environment: The on-site nature facilitates direct interaction with colleagues, fostering teamwork and immediate feedback loops essential for design projects.

• Tools & Technology: Access to company-provided design software (Figma, Adobe Creative Suite) and hardware is expected. The company also encourages familiarity with AI design platforms.

• Team Interaction: Opportunities for regular team meetings, brainstorming sessions, and project-specific discussions with marketing, sales, and executive teams.

Work Schedule: A standard 40-hour work week is expected. While on-site, there may be some flexibility for contract roles, but core hours will likely be required for effective team collaboration and project delivery.

📝 Enhancement Note: An on-site environment is beneficial for graphic designers who thrive on direct collaboration, spontaneous ideation, and immediate feedback from stakeholders. This setup is ideal for roles requiring close integration with GTM teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter to assess basic qualifications and design aesthetic.

• Hiring Manager Interview: A discussion with the hiring manager (Mohammed Ilyas) to delve into your experience, design process, proficiency with specific tools (Figma, Adobe Suite, AI platforms), and understanding of marketing/business objectives.

• Portfolio Presentation/Case Study: You may be asked to present a selection of your best work, explaining your design choices, the problem you solved, and the impact of your work. This is a critical stage for demonstrating your strategic thinking.

• Skills Assessment (Optional): A short design exercise or a more in-depth discussion on specific design challenges might be conducted.

• Final Interview/Offer: Depending on the company's internal process, there might be a final interview with a senior leader or HR representative before an offer is extended.

Portfolio Review Tips:

• Curate Selectively: Showcase 5-8 of your strongest, most relevant projects. Prioritize work that demonstrates your ability to support marketing campaigns, executive presentations, and branding initiatives.

• Highlight GTM Relevance: For each project, clearly articulate the business objective, your role, the design challenges, your process (including tool usage like Figma, Adobe, and any AI exploration), and the results or impact achieved.

• Demonstrate Tool Proficiency: Be ready to speak in detail about your experience with Figma and the Adobe Creative Suite. If you have experience with AI design tools (Freepik, Pencil), showcase examples and explain how you integrated them into your workflow.

• Tell a Story: Structure your portfolio presentation like a narrative. Explain the 'why' behind your design decisions, not just the 'what.'

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a digital link or a physical presentation.

Challenge Preparation:

• AI Design Integration: Be prepared to discuss how you would approach using AI design tools to enhance your workflow, generate ideas, or solve specific design problems within a marketing context.

• Brand Consistency: Practice articulating how you maintain brand consistency across various platforms and deliverables.

• Stakeholder Communication: Prepare examples of how you effectively communicate design concepts and gather feedback from non-design stakeholders.

📝 Enhancement Note: The portfolio review is the most crucial part of the application. Candidates must demonstrate not only design skill but also strategic thinking and an understanding of how design supports business objectives, especially in GTM.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative interface design, prototyping, and component-based design systems. Proficiency is critical for this role.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, and complex illustrations.
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • InDesign: For layout design, brochures, and print collateral.

• AI Design Platforms:

  • Freepik: Likely for asset sourcing, inspiration, and potentially AI-generated elements.
  • Pencil (or similar AI tools): For concept generation, rapid prototyping, or image enhancement.

Analytics & Reporting:

CRM & Automation:

• Understanding of how design assets are used within CRM or marketing automation platforms (e.g., email templates, landing page graphics) is a plus.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. The "preferred" mention of AI design platforms indicates a strong desire for candidates who are adaptable and embrace new technologies to enhance their creative output.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: Syncreon Consulting emphasizes being a "trusted business partner," suggesting a strong focus on client needs and delivering value.

• Innovation: The company promotes "innovative and customized solutions," encouraging creative problem-solving and the adoption of new technologies.

• Professionalism: A commitment to "passionate research" and being "highly trained business professionals" indicates a culture that values expertise, dedication, and high standards.

• Efficiency: The focus on understanding hiring strategies, talent availability, and compensation benchmarking implies a data-driven and efficient operational approach.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with marketing, sales, and potentially executive teams, indicating a team that works interdependently to achieve common goals.

• Communication-Oriented: Given the need for clear communication of design concepts and stakeholder alignment, an open and communicative style is likely valued.

• Results-Driven: The emphasis on delivering value and ROI for clients suggests that the team is focused on tangible outcomes and the impact of their work.

📝 Enhancement Note: The culture is likely professional, dynamic, and client-focused, with an appreciation for innovation and efficiency. The graphic designer will be expected to contribute to this environment by producing high-quality, impactful work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Needs: Effectively translating strategic marketing goals and client requirements into visually compelling designs that also adhere to brand guidelines and technical constraints.

• Adapting to New Technologies: Rapidly learning and integrating AI design tools (Freepik, Pencil) into existing workflows while maintaining quality and originality.

• Managing Multiple Stakeholders: Juggling design requests and feedback from various internal teams and potentially external clients, requiring strong communication and prioritization skills.

• Meeting Tight Deadlines: Consistently delivering high-quality design assets under pressure, common in fast-paced GTM environments.

Learning & Development Opportunities:

• AI Design Exploration: Hands-on experience with cutting-edge AI design platforms, providing a valuable skill set for the future of graphic design.

• GTM Strategy Insight: Gaining a deeper understanding of marketing campaigns, sales enablement, and executive communication strategies by working closely with relevant teams.

• Portfolio Enhancement: Building a robust portfolio with diverse projects that showcase advanced design skills and strategic thinking, crucial for career advancement.

• Industry Exposure: Working with a recruitment and staffing firm provides exposure to a wide range of industries and client needs, broadening design perspective.

📝 Enhancement Note: This role offers a unique opportunity to bridge traditional graphic design skills with emerging AI technologies within a business-focused context, presenting both challenges and significant growth potential.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex business objective into a simple, compelling visual. What was your process, and what was the outcome?" (Focus on problem-solving, strategic thinking, and results.)

• "How do you approach ensuring brand consistency across different digital and print mediums?" (Demonstrate understanding of branding principles and systematic application.)

• "Walk us through your experience with Figma and the Adobe Creative Suite. Can you give an example of a particularly challenging design you created with these tools?" (Highlight technical proficiency and problem-solving.)

Company & Culture Questions:

• "Based on your understanding of Syncreon Consulting, what do you believe are the key visual communication needs for a recruitment and staffing firm?" (Research the company and its services.)

• "How do you typically collaborate with marketing or sales teams on a project? How do you handle differing opinions or feedback?" (Emphasize teamwork, communication, and diplomacy.)

Portfolio Presentation Strategy:

• Structure: For each project, present the challenge, your solution (design process, tools used), and the impact or results.

• Highlight AI Use: If applicable, clearly explain how you incorporated AI tools, the benefits, and how you ensured creative control and quality.

• Quantify Impact: Whenever possible, use data or metrics to demonstrate the success of your designs (e.g., increased engagement, improved conversion rates, positive feedback).

• Conciseness: Be prepared to present your key projects efficiently, focusing on the most relevant aspects for this role.

📝 Enhancement Note: Interviewers will assess not only design skills but also strategic thinking, adaptability, and how well you can integrate into a business-focused, GTM support role. Be ready to discuss your process and the impact of your work.

📌 Application Steps

To apply for this Graphic Designer II position:

• Submit your application through the provided link on jobs.smartrecruiters.com.

• Portfolio Customization: Tailor your portfolio to highlight projects relevant to marketing campaigns, executive presentations, and branding. Specifically include examples showcasing your proficiency in Figma and Adobe Creative Suite, and any experience with AI design tools.

• Resume Optimization: Ensure your resume clearly details your 5+ years of experience, emphasizing achievements in graphic design for business/marketing environments. Use keywords like "Figma," "Adobe Creative Suite," "Branding," "Visual Storytelling," and "AI Design Platforms."

• Prepare for Interview: Practice articulating your design process, your approach to collaboration, and your understanding of how design supports business objectives. Be ready to present your portfolio and discuss your experience with AI design tools.

• Company Research: Familiarize yourself with Syncreon Consulting's services, industry, and client base to better understand their potential visual communication needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.