Graphic Designer - Growth & Branding

📍 Job Overview

Job Title: Graphic Designer - Growth & Branding
Company: Humand
Location: Buenos Aires, Argentina
Job Type: Full-Time
Category: Marketing Operations / Creative Operations
Date Posted: 2026-01-05
Experience Level: Mid-Level (3+ years)
Remote Status: On-site (with potential for remote work based on location requirements)

🚀 Role Summary

• Design impactful visual assets for growth marketing and branding initiatives, specifically targeting the North American market.
• Ensure strict adherence to global brand guidelines while adapting them for regional nuances, maintaining a consistent brand system.
• Collaborate with the Growth team to optimize creative assets for performance and conversion, leveraging A/B testing and experimentation.
• Develop a diverse range of marketing collateral, from paid media ads and social media content to landing pages, ebooks, and commercial presentations.
• Drive visual consistency across all customer touchpoints, contributing to brand awareness and acquisition strategies.

📝 Enhancement Note: While the raw data indicates "On-site" for work arrangement, the location is listed as "Argentina" with "TELECOMMUTE" and "Country: Argentina" as location requirements. This suggests the role might be flexible for individuals based in Argentina, potentially allowing for remote work within that region. The primary focus on North American markets implies a need for strong English communication skills and an understanding of international marketing nuances, even if the day-to-day operations are based in Argentina.

📈 Primary Responsibilities

• Develop and adapt graphic assets for a variety of growth and branding campaigns, including:
  • Paid media advertisements (display, social, search)
  • Social media content (organic posts, stories, ads)
  • Landing page visuals and UI elements
  • Commercial presentations and sales enablement materials
  • Ebooks and whitepapers
  • Lead magnet assets
• Translate Humand's global brand system into effective visual communication for the North American market, ensuring brand integrity and resonance.
• Partner closely with the Growth Marketing team to design creative variations for A/B testing and performance optimization, aiming to improve key metrics like CTR, conversion rates, and engagement.
• Maintain a high standard of visual consistency across all marketing channels and customer touchpoints, reinforcing the brand's identity.
• Collaborate effectively with international teams, including marketing, design, and growth specialists, to align on campaign objectives and creative strategies.
• Work alongside other designers within the marketing department to share best practices and ensure a cohesive creative output.

📝 Enhancement Note: The core responsibilities highlight a blend of creative design and performance-driven marketing. The emphasis on "optimizing pieces oriented to performance" and "creating visual variations for testing and experimentation" clearly indicates a Revenue Operations or GTM-aligned Marketing Operations function, where design directly impacts business growth metrics.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for roles with 3+ years of experience.

Experience: A minimum of 3 years of professional experience in graphic design, with a strong emphasis on branding and digital marketing.

Required Skills:

• Proven experience as a Graphic Designer with a portfolio showcasing work in branding and digital marketing.
• Expertise in designing for international markets, with a preference for experience in North America.
• Proficiency in Figma for design creation, prototyping, and collaboration.
• Ability to design both aesthetically pleasing graphics and those specifically optimized for conversion and performance.
• Fluency in both Spanish and English (oral and written), essential for international collaboration and market adaptation.
• Strong aesthetic sensibility, keen attention to detail, and a proactive mindset focused on growth.
• Experience working within a B2B environment is highly valued.

Preferred Skills:

• Familiarity with other design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Understanding of UX/UI principles as they apply to landing pages and digital assets.
• Experience with animation or motion graphics for social media or ads.
• Basic knowledge of web design principles or HTML/CSS.
• Experience with marketing automation platforms and their creative asset requirements.

📝 Enhancement Note: The requirement for "background in B2B (excluyente o highly valued)" and a "mindset of growth" strongly suggests this role is integral to the Go-To-Market (GTM) strategy, requiring an understanding of how design directly influences lead generation, customer acquisition, and revenue growth. The specific mention of Figma as a primary tool indicates a modern design workflow focused on collaboration and rapid iteration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio demonstrating a minimum of 3 years of design experience, with a strong focus on branding and digital marketing.
• Showcase of diverse graphic assets created for paid media, social media, landing pages, and lead generation materials.
• Examples of how design has directly contributed to campaign performance or business growth, ideally with quantifiable results.
• Visual case studies illustrating the adaptation of brand guidelines for international markets, specifically North America.
• Evidence of proficiency in Figma, with examples of collaborative workflows or interactive prototypes.

Process Documentation:

• Ability to articulate the design process from brief to final asset delivery, highlighting stages of ideation, creation, feedback, and optimization.
• Demonstration of how design processes are integrated with marketing campaign timelines and growth objectives.
• Examples of how design feedback loops are managed, especially in cross-functional and international collaborations.

📝 Enhancement Note: For a Growth & Branding Designer role, the portfolio is critical. It should not only display aesthetic skill but also demonstrate an understanding of marketing objectives and how design contributes to measurable outcomes. Case studies showing the impact of design on conversion rates or brand perception are highly valuable.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Graphic Designer with 3+ years of experience in Buenos Aires, Argentina, specializing in growth and branding for international markets, the estimated annual salary range is approximately ARS 6,000,000 to ARS 10,000,000 gross. This estimation accounts for the required B2B and international market experience, as well as proficiency in Figma and English.

Benefits:

• Full-time employment with a company focused on improving employee happiness and success.
• Opportunity to contribute to a growing company with a clear mission and purpose.
• Work in a dynamic international environment, collaborating with teams across different regions.
• Potential for professional development and skill enhancement in growth marketing and branding.
• Exposure to cutting-edge digital communication solutions for internal HR and culture.

Working Hours: A standard 40-hour work week is expected, aligning with full-time employment. While the role is listed as on-site in Buenos Aires, flexibility may be available for remote work within Argentina, and specific working hours might accommodate collaboration with North American teams across time zones.

📝 Enhancement Note: Given the role's focus on the North American market and the need for English fluency, while the primary location is Argentina, the compensation should reflect the international scope of the work. The estimated salary is based on current market data for similar roles in Buenos Aires, adjusted for the specialized skills and international market focus.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Human Resources Software, Digital Communication Platforms. Humand operates in the HR tech space, providing a unified platform for internal communication, culture building, and HR processes. This positions them at the intersection of technology and employee experience.

Company Size: While not explicitly stated in the provided data, the company structure and international focus suggest a growing startup or scale-up environment, likely ranging from 50-250 employees. This size typically fosters a dynamic, collaborative, and agile work culture.

Founded: The founding date is not provided, but the company's active careers page and mission-driven purpose suggest a relatively modern establishment, likely within the last 5-10 years, focusing on contemporary solutions for workplace challenges.

Team Structure:

• The Graphic Designer will likely be part of the Marketing team, specifically within a Growth or Creative Operations function.
• This team will collaborate closely with Growth Marketing, Product Marketing, and potentially Sales Enablement teams.
• Reporting likely goes to a Marketing Manager, Head of Growth, or Creative Director.
• Cross-functional collaboration is a key aspect, requiring interaction with product, sales, and international marketing colleagues.

Methodology:

• Data-driven decision-making is expected, especially within the Growth Marketing context, where design performance is measured.
• Agile methodologies for project management and campaign execution are common in this type of environment.
• Emphasis on continuous improvement and experimentation, particularly in creative asset optimization.
• A focus on user-centric design principles, applied to both external marketing materials and internal platform user experience.

Company Website: https://humand.co/es/

📝 Enhancement Note: The company's mission ("empower people at work to make them happier and more successful") and purpose ("Provide happiness to the world of work") suggest a culture that values employee well-being, innovation, and positive impact. For a designer, this implies an environment where creativity is encouraged, and the impact of their work on both customers and internal culture is recognized.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer (3+ years of experience). It's a hands-on creative role that contributes directly to the Go-To-Market strategy through visual assets. It's not a management role but offers significant influence on brand perception and campaign effectiveness.

Reporting Structure: The Graphic Designer will report into a marketing leadership role, such as a Marketing Manager or Head of Growth. They will likely work closely with a dedicated Growth Marketing team and collaborate with other designers and marketing specialists.

Operations Impact: The Graphic Designer's work directly impacts revenue by creating visually compelling assets that drive lead generation, customer acquisition, and brand awareness in the critical North American market. Their ability to optimize designs for performance will directly influence key growth metrics.

Growth Opportunities:

• Skill Specialization: Deepen expertise in growth marketing design, performance optimization, and international branding adaptation.
• Cross-functional Exposure: Gain experience working with product, sales, and international marketing teams, understanding broader GTM strategies.
• Leadership Potential: As experience grows, opportunities may arise to lead design initiatives, mentor junior designers, or evolve into a Senior Graphic Designer or Art Director role within the marketing or creative operations function.
• Industry Knowledge: Develop a strong understanding of the HR Tech industry and B2B SaaS marketing dynamics.

📝 Enhancement Note: The role offers a clear path for growth within a marketing or creative operations framework, allowing a designer to transition from purely aesthetic creation to a more strategic, performance-oriented design function. The emphasis on B2B and international markets provides specialized experience valuable for future GTM roles.

🌐 Work Environment

Office Type: Given the "On-site" work arrangement in Buenos Aires, it's likely a modern office environment typical of a growing tech company. This could include open-plan workspaces, collaborative areas, and private meeting rooms.

Office Location(s): Buenos Aires, Argentina. This location provides access to a vibrant talent pool and a strong creative community. Specific office details would be available upon inquiry or during the interview process.

Workspace Context:

• Collaborative Environment: Expect a culture that encourages teamwork and open communication, especially with international colleagues.
• Tools & Technology: Access to industry-standard design software (primarily Figma) and project management tools necessary for efficient workflow.
• Team Interaction: Opportunities to interact with a diverse team of marketing professionals, designers, and growth specialists, fostering a dynamic and engaging work atmosphere.

Work Schedule: The standard 40-hour work week is likely structured to accommodate collaboration with teams in different time zones. This might involve some flexibility in daily working hours to ensure overlap for meetings and real-time communication with North American counterparts.

📝 Enhancement Note: The work environment is expected to be typical of a fast-paced tech company, emphasizing collaboration and efficiency. The key aspect for operations professionals is the blend of local team interaction and crucial remote collaboration with international stakeholders, requiring strong communication and time management skills.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and interest in the role and company mission.
2. Portfolio Review & Technical Interview: A more in-depth session with the hiring manager (e.g., Head of Growth or Marketing Manager) and potentially another designer. This will involve a review of your portfolio, focusing on specific projects relevant to growth marketing and branding. Be prepared to discuss your design process, decision-making, and the impact of your work.
3. Case Study/Design Challenge: You may be asked to complete a take-home design challenge or a live design exercise. This will assess your ability to apply your skills to a specific problem, adhere to brand guidelines, and optimize for performance within a set timeframe.
4. Cross-functional Interview: An opportunity to meet with members from other teams you'll collaborate with (e.g., Growth Marketer, Product Marketer) to assess collaboration style and understanding of broader GTM objectives.
5. Final Interview: Potentially with a senior leader to discuss company vision, career aspirations, and final fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that directly align with the job description – growth marketing, B2B, international markets, and Figma proficiency.
• Tell a Story: For each project, clearly articulate the problem, your role, the design process, your rationale behind key decisions, and the measurable results or impact. Use visuals effectively to tell this story.
• Highlight Performance: Emphasize projects where your design directly contributed to business objectives (e.g., increased conversion rates, engagement, lead generation). Quantify results whenever possible.
• Showcase Figma Skills: Include examples of Figma work, and be ready to discuss your collaborative workflows, component usage, or prototyping capabilities.
• Brand Adaptation: Clearly demonstrate how you've adapted branding for different markets or campaigns, showing an understanding of brand consistency and regional nuances.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the requirements of any design challenge. Ask clarifying questions if needed.
• Time Management: Allocate your time wisely between research, ideation, design, and preparation for presentation.
• Articulate Strategy: Be ready to explain the strategic thinking behind your design choices, linking them back to the company's goals and the specific objectives of the challenge.

📝 Enhancement Note: The emphasis on "growth marketing" and "performance-oriented" design means your portfolio and any challenges should clearly demonstrate how your creative output drives business results, not just aesthetic appeal. Proficiency in Figma and strong English communication are non-negotiable.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is explicitly mentioned as a required skill and will be the primary tool for design creation, prototyping, and collaboration. Expect to leverage its features for design systems, component libraries, and team handoffs.
• Adobe Creative Suite (Photoshop, Illustrator, InDesign): While Figma is primary, proficiency in these tools is often expected for broader graphic design tasks, image editing, and complex layout work.

Analytics & Reporting:

• Google Analytics: Understanding how to interpret analytics to inform design decisions and measure campaign performance is crucial.
• Platform Analytics: Familiarity with analytics dashboards within social media platforms (Facebook Ads Manager, LinkedIn Ads) and ad networks where campaigns will run.
• Data Visualization Tools (e.g., Tableau, Looker Studio): While not a primary responsibility, having an understanding of how data is visualized can help in creating more effective dashboards and reports.

CRM & Automation:

• CRM (e.g., HubSpot, Salesforce): Understanding how marketing assets integrate with CRM systems for lead tracking and nurturing is beneficial.
• Marketing Automation Platforms (e.g., HubSpot, Marketo): Familiarity with how emails, landing pages, and campaign assets are built and deployed within these platforms.
• Project Management Tools (e.g., Asana, Trello, Jira): Essential for managing design workflows, tracking tasks, and collaborating with teams.

📝 Enhancement Note: The explicit mention of Figma highlights a modern, collaborative design workflow. For a role focused on growth, understanding how design assets integrate with CRM, marketing automation, and analytics platforms is key to demonstrating an impact beyond pure aesthetics.

👥 Team Culture & Values

Operations Values:

• Growth Mindset: A commitment to continuous learning, experimentation, and driving measurable business results through design.
• Collaboration: Working effectively with cross-functional teams, valuing diverse perspectives, and fostering open communication.
• Customer-Centricity: Designing with the target audience (North American B2B market) in mind, ensuring relevance and impact.
• Efficiency & Quality: Balancing the need for speed in a growth environment with a commitment to high-quality, consistent, and impactful design.
• Innovation: Embracing new ideas and approaches to visual communication and marketing strategies.

Collaboration Style:

• Cross-functional Integration: Active participation in marketing strategy discussions, providing design insights and solutions that align with business objectives.
• Feedback Exchange: Openness to receiving and providing constructive feedback on designs, both within the design team and with marketing stakeholders.
• Knowledge Sharing: Willingness to share design best practices, tool tips, and insights with colleagues to elevate the team's overall capabilities.

📝 Enhancement Note: The company's stated mission and purpose suggest a culture that is both mission-driven and people-focused. For a designer, this means an environment where creativity is valued, but its application towards achieving business goals and fostering positive employee experiences is paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The primary challenge will be creating visually appealing designs that also perform well in conversion-driven marketing campaigns. This requires a deep understanding of both design principles and marketing analytics.
• International Market Adaptation: Effectively adapting the brand and messaging for the North American market while maintaining global consistency requires cultural sensitivity and market research.
• Pace of a Growth Environment: Working in a fast-paced growth-focused company means adapting to evolving priorities, tight deadlines, and frequent iterations on creative assets.
• Cross-cultural Collaboration: Managing communication and design expectations with international teams can present challenges, requiring clear articulation and strong interpersonal skills.

Learning & Development Opportunities:

• Advanced Growth Design: Opportunities to learn and master advanced techniques in performance-based design, A/B testing, and conversion rate optimization (CRO) through practical application.
• International Marketing Acumen: Develop a deeper understanding of B2B marketing strategies, consumer behavior, and brand positioning in North American markets.
• Design System Mastery: Gain experience in building and maintaining robust design systems that scale across multiple campaigns and platforms.
• Industry Exposure: Exposure to the HR Tech industry and the specific communication challenges it addresses, enhancing domain expertise.

📝 Enhancement Note: This role offers a significant opportunity to evolve from a traditional graphic designer to a strategic growth-focused creative professional. The challenges are directly linked to developing specialized skills valuable in the GTM and operations space.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a campaign that significantly improved a key performance metric (e.g., CTR, conversion rate). What was your process, and what were the results?" (Focus on quantifiable impact and your strategic approach).
• "How would you adapt Humand's brand guidelines for a specific North American audience or campaign? Walk us through your thought process." (Demonstrate cultural sensitivity and strategic adaptation).
• "Imagine we're launching a new ebook. What are the key visual considerations you'd focus on for lead generation and reader engagement?" (Showcase understanding of lead magnet design and user experience).

Company & Culture Questions:

• "What attracts you to Humand's mission and purpose?" (Connect your values to the company's).
• "How do you approach collaboration, especially with remote or international teams?" (Highlight your communication and teamwork skills).
• "How do you stay updated on design trends and the latest growth marketing strategies?" (Show your commitment to continuous learning).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project, clearly stating the objective, your role, the challenge, your solution (design), and the outcome (results).
• Figma Focus: Be prepared to demo specific Figma workflows or demonstrate how you've used its features for efficiency or collaboration.
• Storytelling: Practice narrating your projects concisely, focusing on the why behind your design decisions and the impact of your work.
• Q&A Readiness: Anticipate questions about your creative process, tool choices, and how you handle feedback.

📝 Enhancement Note: Prepare specific examples that showcase your ability to blend creativity with data-driven decision-making. Your portfolio presentation should highlight not just your design skills but also your understanding of marketing objectives and how your work contributes to revenue growth.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the Humand careers portal link provided.
• Curate Your Portfolio: Select 3-5 of your most relevant projects, emphasizing growth marketing, B2B, and international market experience. Ensure your Figma proficiency is evident.
• Tailor Your Resume: Highlight keywords from the job description such as "Graphic Designer," "Growth Marketing," "Branding," "Figma," "B2B," "North America," and "English/Spanish Fluency." Quantify achievements where possible.
• Prepare Your Pitch: Be ready to articulate your design process, your understanding of growth-oriented design, and how you can contribute to Humand's mission during interviews.
• Research Humand: Familiarize yourself with Humand's platform, mission, and recent marketing efforts to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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