Graphic Designer - Europe

📍 Job Overview

Job Title: Graphic Designer - Europe

Company: LumiMeds

Location: Remote - Europe

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: 2026-01-13

Experience Level: 5-10 Years

Remote Status: Remote Solely

🚀 Role Summary

• Design compelling visual assets for a variety of digital marketing channels, including social media, paid advertisements, email campaigns, websites, and landing pages.

• Develop creative graphics and visual content to support marketing campaigns, product launches, and promotional activities, ensuring alignment with business objectives.

• Uphold and enforce brand consistency across all design outputs, ensuring that all visual materials adhere to LumiMeds' brand guidelines and aesthetic.

• Collaborate closely with cross-functional teams, including Marketing, Content, and Growth, to conceptualize and execute creative projects, contributing to overall GTM strategies.

• Iterate on designs based on constructive feedback from stakeholders and analyze performance insights to optimize visual effectiveness and user engagement.

• Manage a dynamic workload of multiple design requests, prioritizing tasks effectively to meet deadlines in a fast-paced, agile environment.

📝 Enhancement Note: This role is categorized under "Marketing & Creative Operations" as it directly supports the Go-To-Market (GTM) strategy through visual content creation and brand management, which are critical operational functions within a marketing department. The emphasis on digital platforms, campaigns, and performance feedback indicates a strong link to operational marketing execution.

📈 Primary Responsibilities

• Conceptualize and design visually engaging assets for social media platforms (e.g., Meta, TikTok), paid advertising campaigns (e.g., Google Ads), email newsletters, website banners, and dedicated landing pages.

• Produce a range of graphics for key marketing initiatives, including new service launches, seasonal promotions, and lead generation campaigns, ensuring clear communication of value propositions.

• Ensure all visual outputs strictly adhere to LumiMeds' established brand guidelines, including logo usage, color palettes, typography, and overall aesthetic, to maintain a cohesive brand identity.

• Partner with the Marketing, Content, and Growth teams to brainstorm creative concepts, develop visual narratives, and translate marketing objectives into impactful design solutions.

• Incorporate feedback from team members and performance data (e.g., click-through rates, engagement metrics) to refine and enhance design elements for maximum effectiveness.

• Proactively manage design project timelines, prioritize tasks based on urgency and impact, and maintain clear communication regarding project status and potential roadblocks.

• Contribute to the development and refinement of creative briefs, ensuring a thorough understanding of project goals and target audience before commencing design work.

• Stay abreast of current design trends, digital marketing best practices, and competitor creative strategies to inform and elevate design output.

📝 Enhancement Note: The responsibilities highlight a strong focus on execution within a GTM framework. The emphasis on "digital platforms," "marketing campaigns," "paid ads," and "performance insights" for design iteration directly ties this role to operational marketing efficiency and effectiveness, supporting sales enablement and customer acquisition efforts.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design principles, visual communication, or a related creative field is expected. Candidates should demonstrate a strong understanding of design theory.

Experience: Minimum of 4 years of professional experience in graphic design, with a proven track record of creating successful digital assets for marketing and brand initiatives. Experience in a fast-paced startup or scaling tech environment is highly advantageous.

Required Skills:

• Graphic Design Proficiency: Demonstrated expertise in creating visually appealing and effective designs across various digital mediums.

• Brand Consistency Management: Ability to understand, apply, and enforce brand guidelines meticulously across all design outputs.

• Digital Design Tools: Advanced proficiency in industry-standard design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and/or Canva.

• Visual Communication Principles: Strong understanding of typography, color theory, layout, and composition to create impactful visuals.

• Feedback Integration & Iteration: Capacity to receive and incorporate constructive feedback, demonstrating agility in revising designs to meet project requirements.

• English Communication: Excellent written and verbal English communication skills for effective collaboration with a globally distributed team.

• Project Management: Ability to manage multiple design projects simultaneously, prioritize tasks, and meet deadlines in a dynamic environment.

Preferred Skills:

• Paid Advertising Design: Experience designing for paid ad platforms like Meta Ads and Google Ads, understanding platform-specific creative best practices.

• Conversion-Focused Design: Basic understanding of marketing funnels and the principles of conversion rate optimization (CRO) as they apply to design elements.

• Motion Graphics/Video: Experience with motion graphics software (e.g., After Effects) or creating short-form video content for digital platforms.

• Healthcare/Wellness/SaaS Industry Experience: Familiarity with the visual language and market nuances of the healthcare, wellness, or SaaS sectors.

• Startup Environment Acumen: Experience working in a rapidly scaling startup, demonstrating adaptability and a proactive approach.

📝 Enhancement Note: The required experience level (4+ years) suggests this role is not entry-level and requires a candidate who can operate with a degree of autonomy. The emphasis on digital-first work, specific tools, and industry experience points towards a need for practical, applied skills directly relevant to operational marketing execution and brand building.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Digital-First Design Showcase: A comprehensive online portfolio that prominently features digital design work, including social media graphics, web banners, email templates, and ad creatives.

• Brand Consistency Examples: Specific case studies or examples demonstrating the ability to maintain and evolve brand identity across different campaign materials.

• Tool Proficiency Demonstration: Visual evidence of skills within required design tools (Adobe Creative Suite, Figma, Canva), showcasing complex techniques or efficient workflows.

• Collaboration & Iteration: Examples that implicitly or explicitly show the design process, including initial concepts, revisions based on feedback, and final optimized outputs.

Process Documentation:

• Workflow Design: Candidates may be asked to describe their personal design workflow, from brief intake to final asset delivery, highlighting process steps and efficiency considerations.

• Asset Management: While not explicitly stated, an understanding of how to organize and deliver design assets in a structured manner for team access is implied.

• Performance-Based Optimization: Evidence of designs that were iterated upon based on performance data, demonstrating a data-informed design approach.

📝 Enhancement Note: For a Graphic Designer role supporting marketing and growth, a portfolio is paramount. The emphasis on digital assets, brand consistency, and tool proficiency aligns with operational needs for consistent, high-quality creative output that drives GTM initiatives. The "digital-first" requirement is key.

💵 Compensation & Benefits

Salary Range: Given the "Remote - Europe" location, the experience level (5-10 years), and the full-time employment type, a competitive salary range is estimated to be between €45,000 - €70,000 annually. This range is based on industry benchmarks for experienced graphic designers in Western European markets, with adjustments for remote work and the specific demands of a fast-growing telehealth company.

Benefits:

• Remote-First Work Environment: Full flexibility to work from any approved location within Europe.

• Health & Wellness Focus: As a telehealth company, LumiMeds likely offers comprehensive health benefits, though specific details would need confirmation.

• Professional Development: Opportunities for continued learning and skill enhancement, potentially including access to online courses, workshops, or industry events.

• Growth Opportunities: Potential for career advancement within a scaling organization, moving into senior design roles or specialized creative functions.

• Collaborative Culture: Exposure to a dynamic, fast-paced, and international team environment.

Working Hours: This is a full-time position, typically requiring approximately 40 hours per week. While remote, there's an implicit need to align with U.S. business hours for collaboration, suggesting a flexible schedule that accommodates overlap with teams in the United States.

📝 Enhancement Note: Salary estimations for remote European roles are highly variable by country and cost of living. The provided range is a general benchmark. The "availability to work U.S. business hours" is a critical factor for remote roles serving U.S.-based companies, impacting work-life balance and requiring careful consideration by candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology (Telehealth, Wellness, Weight Management). LumiMeds operates in a rapidly evolving sector, leveraging technology to provide specialized health services. This context suggests a focus on user experience, data privacy, and a mission-driven approach.

Company Size: Fast-growing, scaling company. This implies a dynamic, sometimes fluid environment where processes are being established and refined. Employees are likely to experience a high degree of ownership and the opportunity to influence departmental growth and operational efficiency.

Founded: The company was founded to address needs in weight management and metabolic health. This mission-driven aspect likely influences company culture, encouraging a focus on patient outcomes and service quality.

Team Structure:

• The Graphic Designer will be part of the Marketing and Creative teams, working closely with content and growth specialists.

• Reporting structure is likely to a Marketing Manager or Creative Lead, with direct collaboration with U.S.-based teams.

Methodology:

• Data-Informed Decisions: The company values systems that "actually work" and encourages iteration based on "performance insights," indicating a data-driven approach to marketing and design.

• Agile Execution: A "fast-paced environment" and "low bureaucracy" suggest an agile methodology, prioritizing quick execution and iterative improvements.

• Structured Accountability: Emphasis on "structure and accountability" implies a need for clear processes, defined responsibilities, and reliable delivery.

Company Website: lumimeds.com (Assumed based on domain_derived)

📝 Enhancement Note: The "fast-growing" nature of LumiMeds suggests that processes may not be fully mature, offering an opportunity for the Graphic Designer to help shape how creative operations function. Understanding the telehealth and wellness industry is crucial for effective visual communication.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor within the marketing and creative operations function. It requires significant self-direction and the ability to execute complex design tasks independently, while also collaborating effectively with a broader team. The "4+ years of experience" requirement indicates a mid-level to senior individual contributor role.

Reporting Structure: The Graphic Designer reports to a Marketing or Creative leadership role, likely within the U.S. operations. This involves collaborating with U.S.-based marketing, content, and growth teams, requiring strong communication and an understanding of U.S. market nuances.

Operations Impact: The Graphic Designer's work directly impacts the company's Go-To-Market (GTM) strategy by creating visual assets that drive customer acquisition, brand recognition, and engagement. Effective design is critical for conveying the value of LumiMeds' telehealth services and supporting sales enablement efforts through compelling marketing materials.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific areas like paid ad creative, motion graphics, or UI/UX design for digital platforms.

• Leadership: As the company scales, there may be opportunities to move into a Senior Graphic Designer role, lead design projects, or even manage a small creative team.

• Cross-Functional Skill Development: Gaining exposure to marketing strategy, campaign management, and performance analytics can broaden skill sets beyond pure design.

• Industry Expertise: Becoming a specialist in the visual communication needs of the telehealth and wellness industry.

📝 Enhancement Note: The emphasis on "scaling healthtech company" and "growth" suggests that career progression might be tied to the company's expansion. Candidates should look for opportunities to take on more responsibility as the organization matures.

🌐 Work Environment

Office Type: This is a fully remote position, offering significant flexibility. The "remote-first" culture is a core aspect of LumiMeds' operational model.

Office Location(s): Remote - Europe. While the company is U.S.-based, this role is specifically for individuals located within Europe, with potential country-specific approvals as noted in the application section.

Workspace Context:

• Collaborative Digital Space: The primary workspace will be digital, utilizing collaboration tools (e.g., Slack, Asana, Google Workspace) for communication and project management.

• Technology & Tools: Access to and proficiency with necessary design software (Adobe Creative Suite, Figma, Canva) will be essential. The company likely provides access to necessary cloud-based tools for collaboration.

• Team Interaction: While remote, interaction with the U.S. marketing and creative teams is expected to be frequent through scheduled meetings and asynchronous communication.

Work Schedule: While a full-time role (approx. 40 hours/week), the remote nature and collaboration with U.S. teams suggest a flexible schedule. Candidates should be prepared to overlap with U.S. business hours for key meetings and real-time collaboration, but the exact daily schedule can likely be managed with some flexibility.

📝 Enhancement Note: The "remote-first" and "globally distributed team" aspects indicate that asynchronous communication and strong self-management skills are vital. Candidates should be comfortable working independently and managing their time effectively across different time zones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Screening: Review of resume and portfolio against the stated requirements, with a focus on digital design experience and tool proficiency.

• Portfolio Review & Skills Assessment: A deeper dive into the candidate's portfolio, potentially with a discussion about specific projects, design choices, and problem-solving approaches. This may include a short, timed design challenge or a practical exercise.

• Team/Hiring Manager Interview: Discussion about experience, cultural fit, collaboration style, and understanding of the role's contribution to marketing operations. This stage will assess communication skills and ability to integrate feedback.

• Final Interview (Optional): May involve a discussion with senior leadership or a cross-functional team member to assess overall fit and strategic thinking.

Portfolio Review Tips:

• Curate for Digital Impact: Prioritize projects that showcase successful digital asset creation for marketing campaigns, social media, web, and ads.

• Highlight Brand Consistency: Include examples that explicitly demonstrate your ability to maintain brand integrity across diverse applications.

• Detail Your Process: For key projects, briefly explain the brief, your design process, challenges faced, and how you incorporated feedback or performance insights.

• Showcase Tool Versatility: Ensure your portfolio reflects proficiency in the required tools (Adobe Creative Suite, Figma, Canva).

• Quantify Impact (If Possible): If you have metrics related to the performance of your designs (e.g., increased engagement, higher CTR), include them.

Challenge Preparation:

• Understand the Brand: Familiarize yourself with LumiMeds' current branding, website, and marketing materials to grasp their visual identity and target audience.

• Prepare for Feedback: Be ready to discuss how you handle constructive criticism and how you iterate on designs.

• Think "Performance-Oriented": Consider how design directly impacts business goals like lead generation and customer acquisition.

• Communicate Clearly: Practice articulating your design decisions and process concisely, especially if a presentation is involved.

📝 Enhancement Note: The "fast-paced environment" and "low bureaucracy" suggest the interview process may be efficient. A strong, well-curated portfolio is the most critical component for this role, acting as the primary evidence of skills and experience.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, including Photoshop for image manipulation and web graphics, Illustrator for vector graphics and logos, and InDesign for layout and print (though less emphasis for this role).

• Figma: A collaborative interface design tool widely used for UI/UX, prototyping, and also for creating marketing assets. Its collaborative features are highly valued in remote teams.

• Canva: A user-friendly graphic design platform, particularly useful for quick social media graphics and templates, often used in fast-paced environments.

• Other Potential Tools: Depending on specific needs, tools like Sketch, Affinity Designer, or Procreate might be relevant.

Analytics & Reporting:

CRM & Automation:

• No direct CRM interaction expected, but understanding how visual assets are deployed through marketing automation platforms (e.g., HubSpot, Mailchimp) could be advantageous.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is standard for most digital design roles. Canva's inclusion suggests a need for versatility and potentially faster asset creation for certain channels. The emphasis on digital platforms means tools supporting web and social media design are paramount.

👥 Team Culture & Values

Operations Values:

• High Ownership & Accountability: Employees are expected to take responsibility for their work and deliver results reliably.

• Clear Communication: Essential for a remote, globally distributed team, ensuring everyone is aligned and informed.

• Speed & Efficiency: A "fast-paced environment" and "low bureaucracy" highlight a preference for quick decision-making and execution.

• Data-Driven Approach: Valuing systems and designs that "actually work" and are informed by "performance insights."

• Structured Processes: While fast-paced, there's an emphasis on "structure and accountability," suggesting a need for organized workflows and clear expectations.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with marketing, content, and growth teams, necessitating strong interpersonal skills and the ability to translate diverse needs into visual solutions.

• Feedback-Driven Iteration: A culture that embraces constructive criticism and uses it to refine creative output.

• Asynchronous Communication: Proficiency in using digital tools for effective communication across different time zones.

📝 Enhancement Note: The company culture emphasizes a blend of agility and structure, common in scaling tech companies. Understanding and adapting to this balance is key for success. The "remote-first" aspect reinforces the need for proactive communication and collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Time Zone Differences: Collaborating effectively with U.S.-based teams while located in Europe requires careful scheduling and strong asynchronous communication skills.

• Balancing Speed and Quality: Meeting the demands of a fast-paced environment without compromising design quality or brand integrity.

• Rapidly Evolving Industry: Staying current with design trends and the specific needs of the telehealth and wellness sector.

• Remote Collaboration: Maintaining strong team cohesion and clear communication in a fully remote setting.

Learning & Development Opportunities:

• Skill Specialization: Deepening expertise in areas like paid ad creative optimization, motion graphics, or UI/UX principles.

• Industry Knowledge: Gaining in-depth understanding of marketing strategies and operational needs within the healthtech and wellness space.

• Process Improvement: Contributing to the development and refinement of creative workflows and asset management systems.

• Cross-Functional Exposure: Learning about marketing campaign strategy, growth hacking, and performance analytics.

📝 Enhancement Note: The challenges are typical for remote roles in scaling tech companies. The opportunities are geared towards professional growth within a dynamic industry, offering a chance to build a strong portfolio and develop specialized skills.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a social media ad campaign graphic from brief to final asset. How do you ensure brand consistency and optimize for performance?" (Assesses workflow, brand adherence, and performance-driven design.)

• "How do you incorporate feedback from stakeholders, especially when it differs from your initial creative vision? Provide an example." (Evaluates collaboration, adaptability, and handling constructive criticism.)

Company & Culture Questions:

• "What attracts you to working for a telehealth company like LumiMeds, and how do you see graphic design contributing to our mission?" (Assesses alignment with company mission and industry understanding.)

• "How do you approach collaboration in a remote, cross-functional team, particularly with team members in different time zones?" (Evaluates remote work skills and collaboration style.)

Portfolio Presentation Strategy:

• Storytelling: For each featured project, tell a brief story: the problem/brief, your solution (design), the process (including feedback/iteration), and the outcome/impact.

• Focus on Digital & Performance: Highlight projects most relevant to digital marketing, paid ads, and web assets. If possible, include metrics demonstrating success.

• Showcase Tool Proficiency: Be ready to briefly discuss which tools you used for specific projects and why.

• Conciseness: Present key projects efficiently, focusing on the most impactful aspects that align with the role's requirements.

📝 Enhancement Note: Interview preparation should heavily emphasize the candidate's portfolio and their ability to articulate the "why" behind their design choices, linking them to business objectives and operational efficiency within a marketing context.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Greenhouse job board.

• Portfolio Customization: Ensure your portfolio is easily accessible online and specifically highlights your strongest digital design work relevant to marketing, social media, and paid advertising. Tailor your portfolio to showcase examples that align with LumiMeds' industry (healthcare/wellness) if possible.

• Resume Optimization: Update your resume to clearly articulate your years of experience, proficiency with required design tools (Adobe Creative Suite, Figma, Canva), and any experience in healthcare, wellness, SaaS, or startup environments. Quantify achievements where possible (e.g., "Designed graphics for campaigns resulting in X% increase in engagement").

• Interview Preparation: Practice articulating your design process, how you handle feedback, and how your work contributes to marketing and GTM goals. Prepare talking points about your portfolio highlights.

• Company Research: Investigate LumiMeds' current marketing efforts, brand presence, and mission to demonstrate genuine interest and understanding during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.