Graphic Designer (eCommerce)

📍 Job Overview

Job Title: Graphic Designer (eCommerce)

Company: Hire Overseas

Location: Poland

Job Type: Full-Time

Category: eCommerce Creative Operations / Performance Marketing Design

Date Posted: March 10, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is centered around performance-driven graphic design for eCommerce and Direct-to-Consumer (DTC) brands, focusing on assets that directly impact revenue generation.

• The Graphic Designer will be responsible for creating and producing visual content across multiple customer touchpoints, including email marketing campaigns, paid social media advertisements, and conversion-focused landing pages.

• A key aspect of this position involves hands-on production within platforms like Klaviyo and ensuring designs are optimized for mobile-first rendering and high click-through rates.

• The role requires a strong understanding of eCommerce workflows, the ability to manage multiple brand aesthetics, and a proactive approach to communication and project management within a remote, fast-paced environment.

📝 Enhancement Note: While the job title is "Graphic Designer," the description strongly emphasizes "performance-focused" and "revenue-driving" creative, placing this role squarely within a performance marketing and eCommerce operations function rather than traditional brand design. The emphasis on Klaviyo production and ad creative iteration highlights a need for operational efficiency and direct output.

📈 Primary Responsibilities

• Design and build responsive, high-conversion email campaign and flow templates directly within Klaviyo, ensuring mobile-first optimization and effective CTA placement.

• Develop modular email design systems that can be efficiently reused and adapted across various DTC brands and campaign types (seasonal, abandoned cart, post-purchase).

• Create static and short-form video ad creatives for Meta platforms (Facebook, Instagram) across various aspect ratios (1:1, 4:5, 9:16), focusing on scroll-stopping visuals and strong hierarchy.

• Produce conversion-focused landing page designs for Shopify brands, guiding user attention from initial engagement to a clear call-to-action or checkout.

• Collaborate with strategists and developers to ensure seamless implementation of creative assets, referencing performance benchmarks and applying learnings to iterative design improvements.

• Maintain meticulous file organization, naming conventions, and version control for all creative assets to ensure efficient workflow and scalability.

• Manage multiple brand aesthetics simultaneously, ensuring brand consistency within each client's identity while adapting to diverse visual requirements.

• Proactively communicate timelines, scope adjustments, and potential roadblocks to ensure project delivery and client satisfaction.

📝 Enhancement Note: The responsibilities are highly operational, focusing on asset production and optimization within specific platforms (Klaviyo, Meta) and for specific conversion goals (email clicks, ad performance, landing page conversions). This requires a designer who is not only creative but also process-oriented and results-driven.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles and their application in a commercial context is expected.

Experience: 3+ years of graphic design experience with a demonstrable focus on eCommerce or Direct-to-Consumer (DTC) brands.

Required Skills:

• Proven graphic design proficiency with a strong portfolio showcasing real-world eCommerce email templates, ad creatives (static and video), and landing page designs.

• Hands-on experience designing and building within Klaviyo, not just creating static design files for others to implement.

• Expertise in Adobe Creative Suite, including Photoshop, Illustrator, and at least one motion graphics tool like Premiere Pro or After Effects.

• Working knowledge of design and prototyping tools such as Figma or Canva.

• Solid understanding of performance marketing principles, including visual hierarchy, CTA effectiveness, hook-forward creative, and mobile-first design best practices.

• Ability to manage and maintain distinct brand aesthetics for multiple clients concurrently.

Preferred Skills:

• Experience working with Shopify-native page builders (e.g., Replo, Shogun).

• Familiarity with Meta ad specifications, creative testing frameworks, and iteration strategies.

• Previous experience within a growth consultancy, media buying team, or in-house DTC brand marketing department.

• Exposure to AI image or video generation tools for ad creative production.

📝 Enhancement Note: The emphasis on "hands-on experience building inside Klaviyo" and "portfolio showing real email templates, ad creatives, and landing page work (not concept projects)" indicates a need for candidates who are ready to execute and produce immediately, rather than those with purely conceptual design backgrounds.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio link showcasing a minimum of 4-6 diverse examples.

• Include at least one fully designed and functional email template (ideally with context on its performance or purpose).

• Present at least one conversion-focused landing page design, highlighting user flow and key conversion elements.

• Feature a range of ad creatives, including both static designs and short-form video examples, demonstrating adaptability to different formats and platforms.

Process Documentation:

• Portfolio examples should implicitly demonstrate an understanding of workflow efficiency, from concept to final asset delivery.

• Candidates are expected to articulate their design process, specifically how they approach A/B testing creative elements and iterating based on performance data.

• The ability to explain the rationale behind design decisions, linking them to conversion optimization and revenue impact, is crucial.

• While formal process documentation isn't required in the portfolio, the ability to discuss and demonstrate process-oriented thinking during the interview is essential.

📝 Enhancement Note: The application requires a portfolio that proves practical execution and performance-awareness. The "Loom video walking through one piece of work you are proud of and why it performed" is a direct request for process and results documentation, emphasizing impact over just aesthetics.

💵 Compensation & Benefits

Salary Range: Given the role's requirements (mid-level experience, specialized eCommerce design, remote work, USD payment), a competitive salary range for a designer in Poland would typically fall between $35,000 - $55,000 USD annually. This estimate is based on research into comparable remote design roles for international companies hiring in Poland, considering the cost of living and market rates for specialized digital design skills. Payments are bi-monthly in USD.

Benefits:

• Up to 14 days of Paid Time Off (PTO) annually, accrued from Day 1.

• Observance of company-specified holidays.

• 100% remote work setup, offering flexibility and autonomy.

• Direct visibility and feedback on the performance of creative work.

• Close collaboration and tight feedback loops with strategists.

Working Hours: The role requires 40 hours per week, with an expectation of overlap with U.S. Eastern or Pacific time zones during core working hours. This implies a need for flexibility within the standard Polish workday to accommodate client and team needs.

📝 Enhancement Note: The salary range is an estimate based on market data for remote roles in Poland paying in USD, targeting the specified experience level and specialization. The benefits are directly extracted from the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing Consultancy / eCommerce Services. The company operates as a lean growth consultancy embedded within DTC and Shopify brands, offering specialized services in paid media, email marketing, CRO, SEO, and AI marketing.

Company Size: The description implies a lean, agile structure, likely a small to medium-sized business (SMB) or startup, focusing on direct client impact rather than large agency overhead.

Founded: While not explicitly stated, the "lean growth consultancy embedded directly inside DTC and Shopify brands" suggests a relatively modern, agile operational model, likely founded within the last decade to align with the boom in DTC e-commerce.

Team Structure:

• The Graphic Designer will be part of a "lean growth consultancy" with direct client engagement.

• They will work closely with a "strategist" who is "in the work with you," indicating a collaborative, hands-on partnership.

• The team structure emphasizes minimal layers, aiming for direct visibility and accountability.

Methodology:

• Data-Driven Performance: The core methodology is performance-focused, with a strong emphasis on how creative work directly drives revenue and conversions.

• Agile & Iterative: Designs are expected to be produced quickly, with tight feedback loops and iteration based on performance data and client needs.

• Client-Centric: The consultancy is "embedded directly inside DTC and Shopify brands," suggesting a deep integration and partnership approach with clients.

• Output-Heavy: The role is described as "output-heavy," prioritizing the delivery of functional, performance-optimized creative assets.

Company Website: https://www.hireoverseas.com/

📝 Enhancement Note: The company operates as a specialized, embedded growth partner for eCommerce businesses, focusing on direct revenue impact. This implies a culture of speed, accountability, and data-driven decision-making, where designers are integral to the client's performance marketing efforts.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer (2-5 years experience), focused on execution and production within specific performance marketing channels. The emphasis is on being a key contributor to client success through direct creative output.

Reporting Structure: The designer will report to a strategist within the consultancy, with whom they will have "tight feedback loops." This suggests a flat organizational structure where direct collaboration and communication are prioritized over hierarchical management.

Operations Impact: The designer's work directly impacts client revenue by improving conversion rates across emails, ads, and landing pages. Their success is measured by the performance of the creative assets they produce, making their role critical to client retention and growth.

Growth Opportunities:

• Specialization in Performance Design: Deepen expertise in conversion-focused design, email marketing automation (Klaviyo), and paid social creative best practices.

• Exposure to Diverse eCommerce Brands: Gain experience working with a variety of DTC and Shopify businesses, understanding different market segments and customer behaviors.

• Cross-Functional Learning: Collaborate closely with strategists, media buyers, and CRO specialists, learning about broader performance marketing strategies and data analysis.

• Potential for Senior/Lead Designer Roles: As the company grows or takes on more clients, opportunities may arise for leading design efforts for specific accounts or developing design systems and best practices.

• Skill Expansion: Potential to explore new tools or techniques, including AI creative tools or advanced video editing, as the industry evolves.

📝 Enhancement Note: Growth in this role is likely to be lateral or specialized, focusing on becoming an expert in performance creative for eCommerce, rather than necessarily climbing a traditional management ladder. The emphasis is on becoming a highly valuable, execution-focused contributor.

🌐 Work Environment

Office Type: 100% remote, with no physical office requirement. This offers maximum flexibility in terms of work location.

Office Location(s): Primarily focused on hiring candidates in Poland, with the expectation of core working hour overlap with U.S. time zones.

Workspace Context:

• Autonomy: The remote setup allows for a high degree of autonomy in managing one's workspace and daily schedule, provided core hours are met.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma/Canva) is expected. The role involves working within specific platforms like Klaviyo and for Meta ad placements.

• Collaboration: While remote, the role emphasizes "tight feedback loops" and close collaboration with a dedicated strategist, suggesting a highly communicative and integrated remote working style.

Work Schedule: A standard 40-hour work week is expected. Flexibility is implied, but the critical requirement is the overlap with U.S. Eastern or Pacific time zones during core working hours. This means the designer will need to be available for meetings, feedback sessions, and urgent requests during specific U.S. business hours, which may require adjusting their local Polish working hours.

📝 Enhancement Note: The remote nature of the work is a key feature, but the requirement for U.S. time zone overlap is a significant operational consideration for candidates, impacting their daily schedule and availability.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submission of resume, portfolio link, and a short Loom video walkthrough of a chosen work sample.

• Video Introduction: A recorded video introduction to assess communication skills and experience.

• Role-Specific Assessment: A homework assignment tailored to the position, likely involving a design task relevant to eCommerce ads, emails, or landing pages.

• Recruitment Interview: An initial screening with the Hire Overseas talent team to assess general fit and qualifications.

• Executive Interview: A meeting with senior leadership to discuss role alignment and cultural fit.

• Client Interview: A final interview with the client team the designer would be supporting, to ensure direct fit and capability for their specific needs.

• Background & Reference Check: Professional reference verification.

Portfolio Review Tips:

• Highlight Performance: Ensure your portfolio clearly demonstrates how your designs have contributed to client success (e.g., improved CTR, conversion rates, engagement). If specific metrics aren't available, articulate the design choices that were intended to drive performance.

• Showcase Execution: Prioritize examples where you were responsible for the full design and production process, especially within Klaviyo or for ad platforms.

• Video Walkthrough Strategy: Use the Loom video to tell a story about a specific project. Explain the client's challenge, your design approach, the rationale behind key decisions, and any outcomes or learnings. Focus on why it performed or why you believe it would perform.

• Format Diversity: Include examples across email, static ads, video ads, and landing pages as requested. Tailor the selection to showcase your versatility and depth in each area.

• Clarity & Organization: Ensure your portfolio is easy to navigate and that each piece is clearly labeled with the client, type of asset, and your specific role.

Challenge Preparation:

• Be prepared for a design challenge that likely mirrors real-world tasks, such as creating a set of ad variants for a specific product or designing an email for a particular campaign.

• Practice articulating your design process and decision-making rationale under time constraints.

• Be ready to discuss how you would approach A/B testing creative elements and iterating based on performance data.

• Prepare to discuss your experience with Klaviyo production and Meta ad specifications.

📝 Enhancement Note: The application process is robust and multi-stage, with a strong emphasis on practical skills, performance orientation, and communication ability, particularly through the portfolio and video submission requirements.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, image manipulation, and video editing. Specific proficiency required in Photoshop and Illustrator.

• Premiere Pro or After Effects: Required for video ad production and editing.

• Figma or Canva: Working knowledge required for collaborative design, prototyping, or quick asset creation.

Analytics & Reporting:

CRM & Automation:

• Klaviyo: Mandatory hands-on experience for designing and building email campaigns and flows. This is a critical production tool for this role.

• Shopify: Familiarity with the Shopify platform is beneficial, especially if working with native page builders.

Integration & Workflow:

• Experience with file organization, version control, and efficient asset delivery is crucial for a remote, multi-client environment.

📝 Enhancement Note: Klaviyo is highlighted as a mandatory production tool, indicating that designers are expected to be hands-on builders within the email marketing platform, not just creators of static files. Proficiency in Adobe Suite and at least one motion graphics tool is also critical.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on how creative work directly contributes to measurable business outcomes (revenue, conversions).

• Accountability: Taking ownership of creative output and its performance, with direct visibility into results.

• Efficiency & Speed: The ability to produce high-quality work quickly and manage multiple projects without sacrificing output.

• Collaboration & Communication: Proactive communication, tight feedback loops, and a willingness to iterate and improve based on input.

• Adaptability: Managing diverse brand aesthetics and quickly learning new platforms or techniques as needed.

Collaboration Style:

• Embedded Partnership: Working closely with strategists and other marketing specialists as an integrated part of client teams.

• Direct Feedback: Openness to receiving and incorporating feedback from strategists and potentially clients, with a focus on iterative improvement.

• Proactive Communication: Regularly updating stakeholders on progress, timelines, and any challenges encountered.

• Mutual Support: In a lean consultancy, team members are likely to support each other to ensure client success and efficient workflow.

📝 Enhancement Note: The culture is geared towards a high-performing, results-oriented team that operates with agility and direct client impact. Values are centered on efficiency, accountability, and collaborative problem-solving within a remote setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Brands: Simultaneously managing distinct visual identities and creative strategies for different eCommerce clients requires strong organizational skills and brand adherence.

• Fast-Paced Environment: The "output-heavy" and "fast-turnaround" nature of the work can be demanding, requiring efficient workflow and time management.

• Remote Collaboration: Maintaining strong communication and collaboration with team members and clients across different time zones can be challenging.

• Performance Pressure: Directly linking creative output to revenue and conversion metrics can create pressure to consistently deliver high-performing assets.

Learning & Development Opportunities:

• Mastery of Performance Creative: Becoming an expert in designing for conversion across key eCommerce channels (email, paid social, landing pages).

• Platform Expertise: Deepening knowledge of Klaviyo, Meta Ads Manager, and potentially Shopify page builders.

• Exposure to Growth Strategies: Learning from strategists about paid media, CRO, SEO, and AI marketing, broadening understanding of the full growth funnel.

• Tool Proficiency: Potentially exploring new design tools, AI creative technologies, or video editing techniques.

• Client Management Skills: Developing better communication and stakeholder management skills through direct client interaction.

📝 Enhancement Note: The primary challenges revolve around execution speed, brand management, and the direct performance accountability inherent in the role. Growth opportunities are focused on specialization and expanding functional expertise within the eCommerce performance marketing domain.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing an email campaign in Klaviyo, from brief to final deployment."

• "How do you approach designing ad creatives for A/B testing? What elements do you typically test?"

• "Walk me through a landing page design project where you had to balance aesthetics with conversion goals. What was your strategy?"

• "How do you ensure brand consistency when working on multiple client projects simultaneously?"

Company & Culture Questions:

• "What excites you about working for a lean growth consultancy embedded within brands, as opposed to a traditional agency?"

• "How do you handle tight deadlines and fast-turnaround requests in a remote environment?"

• "Describe your ideal collaboration style with a strategist or marketing manager."

Portfolio Presentation Strategy:

• Loom Video Focus: Your 1-2 minute Loom video should be a concise, impactful story. Choose a piece you're proud of that clearly demonstrates your skills and understanding of performance. Explain the problem, your solution (design choices), and the impact (why it performed or would perform).

• Portfolio Curation: Select examples that directly align with the responsibilities: Klaviyo emails, Meta ad creatives (static/video), and landing pages. Ensure they showcase your ability to execute and optimize for conversion.

• Quantify When Possible: If you have any data or metrics associated with your work, present them clearly. If not, articulate the intended performance outcomes and the design rationale behind them.

• Be Ready to Discuss: Prepare to verbally walk through other pieces in your portfolio, explaining your process, tools used, and the strategic thinking behind your designs.

Challenge Preparation:

• Expect a practical design exercise. Practice creating ad variants or a simple landing page section quickly.

• Be ready to explain your design decisions and how they support conversion goals.

• Familiarize yourself with common eCommerce ad formats and email best practices.

📝 Enhancement Note: The interview process heavily emphasizes practical skills, process understanding, and the ability to articulate the performance impact of design. The Loom video is a critical component for showcasing your communication and strategic thinking.

📌 Application Steps

To apply for this operations position:

• Submit your updated resume and a link to your portfolio showcasing at least 4-6 examples of email templates, landing pages, and ad creatives (static and video).

• Record and submit a short Loom video (1-2 minutes) walking through one piece of work you are proud of and explaining why it performed.

• Complete any prequalifying questions as part of the initial application on Workable.

• Be prepared for subsequent stages including a video introduction, role-specific assessment (homework), and multiple interviews with the Hire Overseas team and their clients.

• Research Hire Overseas and the DTC/eCommerce landscape to understand their client focus and the importance of performance-driven design.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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