Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: PepsiCo

Location: Hyderabad, Telangana, India

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: April 08, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is focused on providing essential graphic design and video editing support for PepsiCo's APAC region, ensuring brand consistency and creative excellence across various platforms.

• The Graphic Designer will be responsible for translating creative briefs into compelling visual assets, managing multiple projects concurrently, and collaborating effectively with internal teams.

• Key to this position is the ability to adapt to different brand guidelines and creative styles while maintaining high standards of quality and adhering to strict deadlines.

• Proficiency in industry-standard design and video editing software is critical for success, alongside strong communication skills to articulate creative concepts and incorporate feedback.

📝 Enhancement Note: The primary focus of this role is creative production and adaptation for the APAC market, requiring a blend of graphic design and video editing skills. The "On-site" designation implies a need for physical presence in the Hyderabad office.

📈 Primary Responsibilities

• Develop and adapt static creative assets for a wide range of digital and print formats, including social media campaigns, web banners, and Out-of-Home (OOH) advertising.

• Execute video editing tasks, producing both short-form and long-form video content tailored to specific campaign objectives and platform requirements.

• Interpret creative briefs accurately, transforming them into impactful visual outputs with minimal supervision and a keen understanding of the target audience.

• Manage a portfolio of multiple design and video projects simultaneously, ensuring all deliverables meet established timelines and quality benchmarks.

• Collaborate closely with internal stakeholders, including marketing teams and brand managers, to align on project requirements, gather feedback, and ensure timely delivery of creative assets.

• Maintain brand consistency and adherence to visual identity guidelines across all creative materials for various PepsiCo brands within the APAC region.

• Proactively identify opportunities for creative enhancement and process improvement within the design and video production workflows.

• Stay abreast of current design trends, emerging technologies, and best practices in digital and video content creation to bring fresh perspectives to projects.

📝 Enhancement Note: The repetition of specific responsibilities in the raw input suggests a strong emphasis on both static and video content creation across diverse formats. The role requires a proactive approach to project management and stakeholder engagement.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Multimedia, or a related field is typically expected for roles requiring this level of software proficiency and creative output.

Experience: 2-5 years of hands-on experience in graphic design and video editing, preferably within an agency setting or a fast-paced, high-volume delivery environment.

Required Skills:

• Demonstrated expertise in graphic design principles, including layout, typography, color theory, and composition.

• Strong proficiency in Adobe Creative Suite, specifically:

  • Adobe Photoshop for image manipulation and graphic creation.
  • Adobe Illustrator for vector graphics and branding elements.
  • Adobe After Effects for motion graphics and visual effects.
  • Adobe Premiere Pro for video editing and post-production.

• Proven ability to translate creative briefs into compelling visual narratives and high-quality deliverables.

• Experience in managing multiple projects concurrently, prioritizing tasks, and meeting tight deadlines.

• Excellent communication and interpersonal skills, with the ability to articulate creative concepts and collaborate effectively in English.

• A keen eye for detail, ensuring accuracy and quality in all design and video outputs.

Preferred Skills:

• Prior experience working within an agency environment, handling diverse client needs and high-volume production.

• Familiarity with additional design or video editing software that may enhance workflow efficiency.

• Understanding of digital marketing and social media best practices as they relate to visual content.

• Experience with animation or motion graphics beyond basic After Effects capabilities.

• Basic understanding of video production principles, including shooting and lighting.

📝 Enhancement Note: The emphasis on Adobe Creative Suite is a clear indicator of the required technical proficiency. An agency background is highly valued, suggesting a need for adaptability and speed in a demanding creative environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio showcasing a diverse range of graphic design projects, including examples of static creatives for digital (social media, banners) and print (OOH) applications.

• Demonstrations of video editing capabilities, featuring both short-form and long-form content, illustrating proficiency in Adobe Premiere Pro and After Effects.

• Case studies or project examples that highlight the ability to interpret briefs and translate them into effective creative outputs with minimal supervision.

• Evidence of managing multiple projects simultaneously, showcasing organizational skills and the ability to meet deadlines under pressure.

Process Documentation:

• While not explicitly a "documentation" role, the ability to articulate one's design process is crucial. Candidates should be prepared to discuss:

  • Their approach to understanding and executing creative briefs.

  • Their workflow for managing multiple projects and prioritizing tasks.

  • How they incorporate feedback and collaborate with stakeholders.

  • Their methods for ensuring brand consistency and quality control.

📝 Enhancement Note: A strong visual portfolio is paramount for this role. Candidates should be prepared to walk through their process and demonstrate how they achieve their creative outcomes, particularly concerning adaptation and project management.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 2-5 years of experience in Hyderabad, India, the estimated annual salary range for this role is approximately ₹400,000 to ₹800,000 INR. This range can vary based on specific skills, portfolio strength, and the exact demands of the role within PepsiCo's compensation structure.

Benefits:

• Comprehensive health insurance coverage.

• Paid time off, including vacation days, sick leave, and public holidays.

• Opportunities for professional development and training in design and video editing software.

• Employee assistance programs and wellness initiatives.

• Potential for participation in company stock options or bonus programs, depending on performance and company policy.

• Access to internal creative communities and networking opportunities within PepsiCo.

Working Hours: A standard 40-hour work week is expected, typically Monday through Friday. Flexibility may be required to meet project deadlines, potentially involving occasional overtime or adjustments to the schedule.

📝 Enhancement Note: Salary is estimated based on regional market data for comparable roles and experience levels. Benefits are typical for a large multinational corporation like PepsiCo, with a focus on employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage. PepsiCo is a global leader in convenient foods and beverages, with a diverse portfolio of iconic brands. This industry context means the creative work will likely support a wide array of product lines and marketing campaigns, requiring versatility.

Company Size: Large enterprise. PepsiCo is a multinational corporation with tens of thousands of employees worldwide. This scale implies structured processes, established brand guidelines, and opportunities for cross-functional collaboration.

Founded: 1965. With a long history, PepsiCo has a well-established corporate culture and a strong brand presence, offering a stable and reputable work environment.

Team Structure:

• The Graphic Designer will likely be part of a regional marketing or creative services team within PepsiCo's APAC operations.

• This team may consist of other designers, video editors, copywriters, and marketing specialists, reporting to a Creative Lead or Marketing Manager.

Methodology:

• Data-driven creative development, where design choices are informed by market insights and campaign performance metrics.

• Emphasis on brand consistency and adherence to global brand guidelines while allowing for regional adaptation.

• Agile project management methodologies to accommodate fast-paced campaign cycles and evolving market needs.

• Collaborative workflows that encourage feedback and iteration to achieve optimal creative outcomes.

Company Website: https://www.pepsico.com/

📝 Enhancement Note: PepsiCo's culture likely emphasizes innovation, accountability, and a fast-paced, results-oriented environment. The creative team's role is to support these objectives through compelling visual communication.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor at an intermediate level, requiring solid technical skills and the ability to work with some autonomy. It's a hands-on production role within the broader marketing and creative function.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead, Art Director, or Marketing Manager responsible for APAC creative output. This manager will oversee project assignments, provide feedback, and guide professional development.

Operations Impact: The work directly impacts brand perception, campaign effectiveness, and consumer engagement across the APAC region. High-quality visuals and videos are crucial for successful product launches, promotions, and maintaining brand equity in a competitive market.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like motion graphics, advanced video editing techniques, or 3D rendering.

• Brand Specialization: Become the go-to designer for a particular brand or product category within PepsiCo's portfolio.

• Senior Designer/Art Director: Progress to a more senior role with increased creative direction, project ownership, and mentorship responsibilities.

• Cross-functional Moves: Transition into related roles within marketing, digital content strategy, or project management.

• Global Exposure: Opportunities to collaborate on global campaigns or projects that involve international teams.

📝 Enhancement Note: Growth within PepsiCo for a creative professional typically involves deepening technical expertise, taking on more strategic creative responsibilities, or moving into leadership roles within marketing or creative departments.

🌐 Work Environment

Office Type: The role is designated as "On-site," indicating a traditional office environment where employees work from the PepsiCo Hyderabad office. This setting fosters in-person collaboration and access to office resources.

Office Location(s): Laxmi Infobhan, 9th Floor, Tower 2, Hyderabad, Telangana, India. This location suggests a modern office complex within a major business hub.

Workspace Context:

• Access to standard office amenities and potentially a dedicated creative workspace with necessary hardware and software.

• Opportunities for spontaneous collaboration and brainstorming with colleagues in the same physical location.

• Exposure to a professional corporate environment with