Graphic Designer, Creative Agency - On Air Promotions

📍 Job Overview

Job Title: Graphic Designer, Creative Agency - On Air Promotions

Company: Corus Entertainment

Location: Toronto, ON, Canada

Job Type: 12 Month Contract

Category: Creative & Media / Marketing / Art & Design

Date Posted: November 6, 2025

Experience Level: 3+ Years (Mid-Level)

Remote Status: Hybrid

🚀 Role Summary

• This role is for a Graphic Designer within Corus Entertainment's Creative Agency, focusing on acquisition marketing campaigns to drive viewership for Corus properties.

• The position involves the creation of innovative advertising assets across digital, print, and social media platforms.

• A key aspect will be collaborating with cross-functional teams, including Marketing and Media Planning, to strategize and execute design concepts.

• The Graphic Designer will be responsible for refining designs to achieve strong business results and ensuring quality control throughout the campaign development lifecycle.

📝 Enhancement Note: While the job title is "Graphic Designer," the description emphasizes "acquisition marketing campaigns" and "driving viewership," indicating a strong focus on performance-driven creative. This role bridges creative execution with marketing objectives, requiring an understanding of how design impacts audience engagement and conversion.

📈 Primary Responsibilities

• Develop static marketing advertisements and comprehensive campaigns for digital, print, and social media platforms, aligning with acquisition marketing objectives.

• Continuously refine and iterate on design concepts and executions to demonstrably drive strong business results and audience engagement metrics.

• Collaborate effectively with Art Directors, other Creative Agency members, the Marketing team, and the Media Planning team to develop cohesive strategies and impactful designs.

• Adapt designs and approaches quickly to shifting priorities, new property promotions, and evolving market conditions.

• Perform rigorous quality control, proofreading, and double-checking of all creative assets before their release to ensure accuracy and brand consistency.

• Maintain and manage project files, design resources, and asset libraries efficiently to ensure easy access and organization.

• Contribute to the strategic conceptualization of creative campaigns, translating marketing goals into compelling visual narratives.

📝 Enhancement Note: The emphasis on "driving viewership" and "strong business results" suggests that candidates should be prepared to discuss how their design choices impact key performance indicators (KPIs) such as click-through rates, engagement rates, and conversion metrics relevant to media consumption.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 3 years of experience in a creative role, with a specific focus on Digital Design Advertising.

Required Skills:

• Graphic Design Software Proficiency: Expert-level skills in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign are mandatory.

• Digital Advertising Design: Strong understanding and practical experience in creating ads for digital platforms (display, social media, etc.).

• Campaign Development: Ability to conceptualize and execute integrated marketing campaigns from a design perspective.

• Communication Skills: Excellent verbal and written communication, with the ability to effectively present and pitch design concepts to cross-functional teams.

• Attention to Detail: Meticulous approach to design, ensuring accuracy in all visual elements and copy.

• Time Management: Proven ability to manage multiple projects simultaneously, meet deadlines, and work efficiently under pressure.

• Self-Motivation & Teamwork: Ability to work independently as a self-starter and collaboratively as part of a team, with a willingness to work extended hours when necessary.

Preferred Skills:

• Website Design (UX/UI): Experience or strong understanding of User Experience (UX) and User Interface (UI) design principles.

• Motion Graphics/Video Editing: Familiarity with tools like After Effects or Premiere Pro for animated assets or video edits.

• Print Production Knowledge: Understanding of print processes and specifications for physical advertising materials.

• Creative Strategy: Ability to contribute to the broader creative strategy beyond just execution.

📝 Enhancement Note: The requirement for specific software proficiency (Photoshop, Illustrator, InDesign) is critical. Candidates should be prepared to showcase examples of their work created using these tools, particularly those demonstrating campaign development and digital advertising effectiveness. The "3+ years" experience level, combined with the specific focus on digital advertising, positions this as a mid-level role requiring demonstrated expertise.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Diverse Campaign Examples: Showcase a range of static marketing ads and campaign assets developed for digital, print, and social media platforms.

• Performance-Oriented Designs: Include examples where design decisions directly contributed to achieving specific business objectives (e.g., increased viewership, click-through rates, engagement). Quantifiable results are highly valued.

• Software Proficiency Demonstration: Visual evidence of work created using Photoshop, Illustrator, and InDesign, highlighting complex design techniques and efficient workflow.

• Cross-Functional Collaboration Evidence: If possible, include case studies or project descriptions that detail collaboration with marketing, media planning, or other stakeholders, demonstrating communication and strategic alignment.

• Adaptability Showcase: Examples that illustrate an ability to pivot design approaches based on feedback or changing project requirements.

Process Documentation:

• Workflow Design: Demonstrate an understanding of the design process from brief to final delivery, including concept development, iteration, and quality assurance.

• File Management: Evidence of organized project file management and resource organization for efficient workflow.

• Feedback Integration: Showcase how feedback from stakeholders was incorporated into design refinements to achieve project goals and improve outcomes.

📝 Enhancement Note: For a role focused on acquisition marketing and driving viewership, the portfolio should strongly emphasize the impact of the designs. Candidates should be ready to articulate the strategy behind their creative choices and present metrics that prove their effectiveness. The inclusion of UX/UI as a bonus skill suggests that an understanding of user-centric design principles and their application in driving engagement would be highly beneficial.

💵 Compensation & Benefits

Salary Range:

Benefits:

• As this is a 12-month contract position, benefits may vary. Typically, contract roles may include:
  • Access to Corus Entertainment's internal creative resources and professional development opportunities.
  • Potential for performance-based bonuses or contract extensions, depending on business needs and individual performance.
  • Exposure to a dynamic media environment and diverse brand portfolio.

Working Hours:

• Standard full-time hours are expected, approximately 40 hours per week.

• The role requires flexibility, with a willingness to work extended hours as needed to meet project deadlines and campaign launch dates, particularly common in agency and media environments.

📝 Enhancement Note: For contract roles, benefits packages can differ significantly. It's crucial for candidates to inquire directly about any health benefits, paid time off, or other perks provided. The salary estimate is based on general market data for Toronto in the creative and marketing sector for a mid-level designer.

🎯 Team & Company Context

🏢 Company Culture

Industry: Media & Entertainment, Broadcasting, Advertising. Corus Entertainment is a major player in the Canadian media landscape, operating a diverse range of television and radio networks, as well as content creation studios.

Company Size: Large (Corus Entertainment is a publicly traded company with a significant number of employees, likely in the thousands). This implies a structured corporate environment with established processes and opportunities for professional growth within a large organization.

Founded: Corus Entertainment was founded in 1999. This history suggests a company with a solid foundation, experience in the evolving media industry, and a culture that has adapted over time.

Team Structure:

• Creative Agency: The Graphic Designer will be part of a dedicated Creative Agency, likely composed of various creative professionals (Art Directors, Copywriters, Designers, etc.) who serve internal clients (Corus Entertainment properties).

• Reporting: Reports directly to the Art Director, Creative Agency, indicating a clear hierarchy for creative direction and feedback.

• Cross-functional Collaboration: Works closely with the broader Marketing team and Media Planning team, requiring strong interpersonal skills and the ability to translate marketing objectives into visual assets.

Methodology:

• Data-Driven Creativity: The role emphasizes refining concepts to "drive strong business results," suggesting a data-informed approach to design, where creative decisions are linked to measurable outcomes.

• Agile Adaptation: The need to "adjust quickly to shifting approaches, situations, properties and priorities" points to an agile and responsive creative process.

• Collaborative Workflow: A strong emphasis on collaboration, working with multiple teams to ensure cohesive campaign execution.

Company Website: https://www.corusent.com/

📝 Enhancement Note: Corus Entertainment's stated values (Win Together, Think Beyond, Make it Happen, Learn Every Day, Show We Care) are key to understanding their culture. For operations professionals, this translates to a collaborative, results-oriented environment that values initiative, continuous learning, and a people-centric approach.

📈 Career & Growth Analysis

Operations Career Level: This position is classified as a mid-level Graphic Designer role (3+ years of experience). It offers a focused opportunity within a specific domain (acquisition marketing for media properties) and within a larger corporate structure.

Reporting Structure: The designer reports to an Art Director. This provides a clear line of mentorship and creative guidance, essential for skill development. The role also necessitates significant collaboration with Marketing and Media Planning teams, exposing the designer to broader campaign strategy.

Operations Impact: While not a traditional "operations" role, this Graphic Designer's work has a direct impact on Corus Entertainment's business objectives by driving viewership and engagement through acquisition marketing campaigns. Effective creative execution can significantly influence campaign ROI and audience growth.

Growth Opportunities:

• Skill Specialization: Deepen expertise in digital advertising design, campaign development, and potentially UX/UI design.

• Industry Exposure: Gain extensive experience within the Canadian media and entertainment industry, understanding the unique challenges and opportunities of promoting broadcast properties.

• Portfolio Enhancement: Build a strong portfolio with high-impact projects for a major media company, which can lead to senior designer roles or specialized creative positions.

• Contract Extension/Full-Time Conversion: Successful performance in a contract role can sometimes lead to extensions or opportunities for full-time positions within Corus Entertainment, depending on business needs and budget.

• Cross-functional Learning: Develop a deeper understanding of marketing strategy, media planning, and campaign management through close collaboration.

📝 Enhancement Note: For a contract role, growth is often measured by skill acquisition and portfolio enhancement rather than immediate promotion. The exposure to a major media company like Corus Entertainment is a significant career development opportunity in itself.

🌐 Work Environment

Office Type: Hybrid work environment. This means a combination of in-office work and remote work. The physical office is located in Toronto, ON.

Office Location(s): Toronto, Ontario, Canada. Specific details about the office location and amenities would need to be confirmed.

Workspace Context:

• Collaborative Spaces: The hybrid model and emphasis on collaboration suggest that in-office days will likely be focused on team meetings, brainstorming sessions, and collaborative design work.

• Creative Tools: Access to industry-standard design software (Photoshop, Illustrator, InDesign) and potentially other creative tools and technologies within the Corus Entertainment ecosystem.

• Team Interaction: Opportunities to engage with fellow designers, art directors, marketing professionals, and media planners, fostering a dynamic creative exchange.

Work Schedule:

• The role is full-time, approximately 40 hours per week.

• Flexibility is required, with the understanding that extended hours may be necessary to meet project deadlines, especially during campaign launches. The hybrid arrangement allows for some personal flexibility in scheduling work days between home and office.

📝 Enhancement Note: The "hybrid" work arrangement implies that candidates should be comfortable working both independently from a remote location and collaboratively in an office setting. The expectation of working extended hours highlights the fast-paced nature of the media and advertising industry.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications, resumes, and portfolios to assess qualifications and creative fit.

• Portfolio Review & Discussion: Candidates will likely be asked to present their portfolio, discussing specific projects that demonstrate their skills in digital advertising, campaign development, and their understanding of driving business results. This is a critical stage.

• Creative Challenge/Assignment: A practical design test or assignment may be given to evaluate problem-solving skills, design execution, and adherence to briefs under time constraints.

• Interviews with Art Director & Team: Interviews to assess communication skills, cultural fit, ability to collaborate, and understanding of Corus Entertainment's brands and marketing objectives.

• Final Interview: Potentially with a senior member of the creative or marketing team.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase your experience in digital design advertising, static ad creation, and campaign development. Prioritize work that demonstrates measurable results.

• Tell a Story: For each project, explain the brief, your creative process, the challenges you faced, your design rationale, and the outcome (especially if you have metrics).

• Highlight Software Proficiency: Ensure your portfolio clearly demonstrates your mastery of Photoshop, Illustrator, and InDesign.

• Showcase Collaboration: If possible, briefly describe your role and interactions within a team context for specific projects.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. A digital format (PDF or personal website) is standard.

Challenge Preparation:

• Understand the Brief: Carefully read and deconstruct any design challenge provided. Identify the core objective and target audience.

• Time Management: Allocate your time wisely across concepting, execution, and refinement.

• Focus on Objectives: Ensure your design directly addresses the brief's requirements and aims to achieve the stated business goals (e.g., driving viewership).

• Prepare to Justify: Be ready to explain your creative decisions and how they align with the brief.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should treat it as their primary "application" and be prepared to defend their creative choices, especially in relation to business impact. The emphasis on "acquisition marketing" and "driving viewership" means that a strong understanding of how design influences these outcomes is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Adobe Photoshop: For image manipulation, digital painting, and complex graphic design.
  • Adobe Illustrator: For vector graphics, logos, icons, and illustrations.
  • Adobe InDesign: For layout design, print collateral, and digital publications.

• Project Management Tools: Likely internal Corus systems for task tracking and workflow management (e.g., Asana, Trello, Jira, or custom solutions).

Analytics & Reporting:

CRM & Automation:

• Less relevant for this specific design role, but understanding how marketing campaigns are deployed through CRM or marketing automation platforms might provide context.

📝 Enhancement Note: Proficiency in Adobe Photoshop, Illustrator, and InDesign is a non-negotiable requirement. Candidates should be prepared to discuss their workflow and efficiency within these tools. While not explicitly stated, experience with digital asset management (DAM) systems might also be beneficial for managing project files and resources.

👥 Team Culture & Values

Operations Values:

• Win Together: Emphasizes collaboration and shared success. For a designer, this means actively contributing to team goals and supporting colleagues.

• Think Beyond: Encourages innovation and looking for new solutions. Designers should bring fresh ideas and creative approaches to campaigns.

• Make it Happen: Focuses on execution and results. This value highlights the importance of delivering high-quality work on time and meeting campaign objectives.

• Learn Every Day: Promotes continuous improvement and skill development. Designers are expected to stay updated on design trends, software, and marketing best practices.

• Show We Care: Reflects a commitment to people, community, and ethical practices. This translates to professionalism, respect, and a positive attitude.

Collaboration Style:

• Integrated Teamwork: The role requires close collaboration with Art Directors, Marketing, and Media Planning teams. This suggests a highly integrated approach where design is not siloed but part of a larger campaign strategy.

• Feedback Culture: Openness to receiving and incorporating feedback from various stakeholders is essential for refining designs and achieving business goals.

• Strategic Partnership: Designers are expected to act as strategic partners, not just order-takers, contributing creative expertise to marketing initiatives.

📝 Enhancement Note: Corus Entertainment's values provide a strong framework for understanding team dynamics. Candidates should consider how their personal work style aligns with these values, particularly "Win Together" and "Make it Happen," given the collaborative and results-driven nature of the role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Objectives: The primary challenge will be to create compelling and innovative designs that also meet specific acquisition marketing goals and drive viewership.

• Fast-Paced Environment: The media industry and agency work often involve tight deadlines and rapidly changing priorities, requiring adaptability and efficient workflow management.

• Brand Diversity: Working with multiple Corus Entertainment properties means adapting to various brand identities and target audiences, requiring versatility in design style.

• Remote/Hybrid Collaboration: Effectively collaborating and maintaining creative synergy in a hybrid work environment can present unique communication and workflow challenges.

Learning & Development Opportunities:

• Mastering Digital Advertising Design: Deepening expertise in the latest digital ad formats, best practices, and performance-driven design strategies.

• Industry Trend Awareness: Staying abreast of evolving design trends, marketing strategies, and the media landscape in Canada.

• Cross-Functional Understanding: Gaining in-depth knowledge of marketing campaign planning, media buying, and audience segmentation through close collaboration.

• Portfolio Building: Creating impactful work for a well-known media company that can significantly boost a designer's professional profile.

📝 Enhancement Note: The challenges presented are typical for agency-style roles within a large media company. Highlighting how one has successfully navigated similar challenges in previous roles will be beneficial during interviews. The growth opportunities are centered on specialization, industry knowledge, and portfolio development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative innovation with strict marketing objectives. How did you ensure your design met both?" (Focus on your process for translating KPIs into design choices).

• "How do you approach designing for a mixed media campaign (digital, print, social)? What are the key considerations for consistency and impact across platforms?" (Showcase your understanding of multi-channel strategies).

Company & Culture Questions:

• "What are your thoughts on Corus Entertainment's brands and how would you approach designing for them?" (Research their key properties and target demographics).

• "How do you stay updated on design trends and emerging digital advertising techniques?" (Demonstrate a commitment to continuous learning).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (digital ads, print, campaigns) or by impact.

Start with your strongest, most relevant work.

• Narrative: For each piece, be prepared to articulate:

  • The client/project brief and objective.
  • Your role and any collaborators.
  • Your creative process, concept development, and rationale.
  • The tools used.
  • The challenges encountered and how you overcame them.
  • The results or impact of the design (quantify if possible).

• Visuals: Ensure your presentation is visually clean, professional, and easy to follow. Use high-quality mockups.

• Conciseness: Be mindful of time. Practice your pitches to be clear, engaging, and to the point.

📝 Enhancement Note: Expect to be asked about your experience with specific software and your approach to understanding target audiences and brand messaging. The interview will likely assess not just your design skills but also your strategic thinking and ability to contribute to marketing goals.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the Corus Entertainment careers portal via the provided link.

• Portfolio Customization: Tailor your resume and portfolio to highlight your experience in digital design advertising, campaign development, and any work that demonstrates driving viewership or measurable business results. Ensure your portfolio clearly showcases proficiency in Photoshop, Illustrator, and InDesign.

• Resume Optimization: Clearly articulate your 3+ years of experience in creative roles with a focus on digital advertising. Quantify achievements where possible (e.g., "Designed ad campaigns that increased click-through rates by X%").

• Interview Preparation: Practice presenting your portfolio, focusing on the impact of your designs and your collaborative process. Prepare to discuss your understanding of Corus Entertainment's brands and the media industry.

• Company Research: Familiarize yourself with Corus Entertainment's various properties and their target audiences. Understand their recent marketing efforts and company values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.