Graphic Designer (B2B Marketing) at Hire Overseas

📍 Job Overview

Job Title: Graphic Designer (B2B Marketing)

Company: Hire Overseas

Location: Costa Rica

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-04-10

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

Owns the end-to-end visual output for a fast-growing AI fintech company, directly impacting brand perception and Go-To-Market (GTM) effectiveness.
Develops and executes creative assets across a high-volume, high-variety B2B marketing and sales enablement ecosystem.
Plays a critical role in a major Brand 2.0 refresh, bringing a new identity to life across all customer touchpoints and internal communications.
Manages and maintains a centralized asset library to ensure brand consistency and accessibility for the entire team.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities and context clearly place this role within the broader scope of Marketing Operations and Creative Operations, focusing on the efficient and consistent delivery of visual assets that support GTM strategies. The emphasis on B2B, enterprise clients, and high-volume output necessitates operational rigor in design execution.

📈 Primary Responsibilities

Design and produce high-impact digital advertising creative for placements in premium publications (e.g., WSJ, newsletters) and social platforms (LinkedIn, Meta), including carousel formats and iterative ad variations based on performance data.
Conceptualize and design a wide array of out-of-home (OOH) and event collateral, including billboards, airport advertisements, executive dinner invitations, name badges, signage, and specialized physical materials for enterprise audiences.
Update, maintain, and create new sales enablement materials such as comprehensive sales decks, vertical-specific one-pagers, and audience-tailored leave-behinds for PE firms and CFOs.
Design visually compelling data-driven content graphics for LinkedIn and newsletters, including stat cards, customer success stories, and proof point visuals, to support content marketing initiatives.
Develop and maintain professional email templates for critical communications like executive briefings, event follow-ups, and nurture sequences, ensuring brand consistency and optimal user experience.
Conceptualize and design direct mail campaigns, creating impactful physical outreach materials for enterprise client engagement.
Maintain a single source of truth for all brand assets within Figma and Google Drive, ensuring meticulous organization, consistent naming conventions, and seamless accessibility.
Enforce brand consistency across all produced assets, acting as a guardian of the visual identity for the organization.

📝 Enhancement Note: The breadth of responsibilities, from high-level advertising creative to detailed asset management and brand enforcement, indicates a need for strong project management skills alongside design proficiency. This role is not just about aesthetics but about the operational efficiency of visual content production.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for mid-level design roles. Equivalent practical experience will also be strongly considered.

Experience: 3+ years of dedicated graphic design experience, with a demonstrable track record in B2B or enterprise marketing creative.

Required Skills:

Figma Proficiency: Advanced skills in Figma, including the creation and management of component systems, file organization best practices, and the effective use of shared libraries for team collaboration.
Adobe Creative Suite: Expert-level proficiency in Adobe Illustrator and Adobe Photoshop for creating and editing a wide range of visual assets.
Layout, Typography, and Hierarchy: Strong command of fundamental design principles, specifically applied to business-facing content and enterprise buyer audiences.
Multi-Format Design: Proven ability to design across diverse formats, including digital ads, print collateral, presentation decks, landing pages, and email templates.
B2B/Enterprise Marketing Creative: Direct experience creating visual assets tailored for enterprise buyers, CFOs, finance teams, and B2B marketing campaigns.
High-Volume Output: Demonstrated capacity to produce a high volume of creative assets with consistent quality and polish, even under tight deadlines.
Organizational Skills: Exceptional organizational habits and a proactive approach to maintaining clean, efficient, and accessible shared systems (e.g., Figma libraries, Google Drive).
Brand Consistency: A keen eye for detail and a commitment to enforcing brand guidelines across all deliverables.

Preferred Skills:

Experience designing for SaaS, fintech, or established enterprise B2B brands.
Background supporting sales enablement initiatives with decks, one-pagers, and vertical-specific materials.
Familiarity with out-of-home (OOH) advertising production specifications and print production processes.
Experience with motion graphics or lightweight animation for digital advertising creative.
Understanding of data visualization principles for content graphics.

📝 Enhancement Note: The emphasis on Figma's component systems and shared libraries, coupled with the need for asset management and brand consistency, points towards an operations-minded designer who can build scalable visual systems, not just individual assets. This is a key differentiator for operations professionals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

B2B/Enterprise Focus: Showcase at least 4-6 distinct examples of B2B or enterprise marketing creative, demonstrating an understanding of the target audience and business objectives.
Multi-Format Diversity: Include examples across more than one format (e.g., digital ads and sales decks, or OOH and content graphics) to highlight versatility.
Process Rationale: For each portfolio piece, articulate the brief, your design approach, and the specific decisions made to achieve the desired business outcome.
Brand Systemization: If applicable, demonstrate experience in creating or managing design systems, component libraries, or style guides that ensure consistency.

Process Documentation:

Workflow Design: Be prepared to discuss how you manage your design workflow from brief to final delivery, including time management and prioritization strategies for high-volume requests.
System Implementation: Demonstrate an understanding of how design tools (Figma, Adobe Suite) integrate into a broader marketing technology stack and contribute to operational efficiency.
Measurement & Analysis: While not a direct analytics role, be ready to discuss how design decisions are informed by or contribute to performance metrics (e.g., ad CTR, landing page conversion rates) and how you iterate based on feedback.

📝 Enhancement Note: The "How to Apply" section specifically requests a Loom video walking through a piece of work, emphasizing the need for candidates to articulate their design process and decision-making. This directly aligns with operations' focus on process and measurable outcomes.

💵 Compensation & Benefits

Salary Range: Based on the mid-level experience requirement, the location in Costa Rica, and the USD payment structure for a remote role, a competitive salary range would be estimated between $30,000 - $50,000 USD annually. This estimate considers the cost of living in Costa Rica for skilled remote professionals and benchmarks for similar roles in Latin America, adjusted for USD payment.

Benefits:

USD Compensation: Paid bi-monthly (15th and 30th) in United States Dollars, providing stable international currency.
Paid Time Off (PTO): In accordance with company policy, offering dedicated time for rest and recovery.
Holiday Observance: Adherence to company guidelines for paid holidays, ensuring work-life balance.
Fully Remote Setup: 100% remote work environment, allowing for flexibility in location and workstyle.

Working Hours: The role implies a standard full-time commitment, estimated at 40 hours per week. While remote, adherence to core business hours for collaboration with the team and timely delivery of assets will be expected.

📝 Enhancement Note: The salary estimate is based on research into remote design roles in Costa Rica and Latin America, factoring in the USD payment and the mid-level experience. The benefits align with common offerings for remote international positions, with a specific emphasis on USD payment as highlighted in the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the AI Fintech sector, specifically serving enterprise clients. This industry is characterized by rapid innovation, a focus on data security, and a need for sophisticated, trust-inspiring communication. The B2B focus means marketing and sales efforts are geared towards decision-makers in finance and operations.

Company Size: The description mentions a "fast-growing" company and a "Brand 2.0 refresh," suggesting a startup or scale-up phase. This implies a dynamic, agile environment where roles often have broad scope and direct impact. For operations professionals, this means opportunities to build processes and influence strategy.

Founded: While the founding date isn't provided, the company's current stage of growth and emphasis on a "Brand 2.0 refresh" indicates a mature enough product or service to attract enterprise clients, but still in an expansionary phase.

Team Structure:

Design Focus: The role sits within a marketing or GTM function, likely collaborating closely with marketing managers, content creators, and sales teams.
Reporting: The designer will report to a Marketing Lead or Head of Marketing, responsible for overseeing the visual execution of GTM strategies.
Cross-Functional Collaboration: Expect to work extensively with marketing, sales, product marketing, and potentially executive leadership to translate business objectives into compelling visual narratives.

Methodology:

Data-Driven Design: While creative, the role emphasizes producing assets for "data-driven content graphics" and iterating on "ad creative based on performance feedback." This suggests a culture that values measurable results and continuous improvement.
Process Optimization: The need for efficient asset management, consistent file organization, and high-volume output points to a focus on optimizing the creative production workflow.
Agile Execution: The mention of a "fast-moving startup where priorities shift and new requests come in frequently" highlights an agile environment that requires adaptability and efficient project management.

Company Website: https://hireoverseas.com/ (Note: This is the hiring platform, not necessarily the client company's website. The client company is an "AI fintech company serving enterprise clients".)

📝 Enhancement Note: The AI Fintech industry context is crucial for understanding the audience and the required tone for B2B creative. The "fast-growing" nature implies a need for operational efficiency and scalability in design processes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer with significant ownership. It offers a blend of creative execution and operational responsibility for managing visual assets and brand consistency. It's a stepping stone for designers looking to specialize in B2B marketing operations, creative operations, or lead design for specific GTM initiatives.

Reporting Structure: The designer will likely report to a Marketing Manager or Director, working within a Go-To-Market (GTM) team. This structure allows for direct alignment with business objectives and provides visibility into how design impacts sales and marketing performance.

Operations Impact: The visual output directly influences lead generation, sales enablement, brand perception among enterprise clients, and event engagement. By ensuring brand consistency and producing effective creative, the designer contributes directly to the company's revenue growth and market positioning.

Growth Opportunities:

Specialization: Develop deep expertise in B2B fintech marketing design, understanding the nuances of enterprise buyer journeys and communication strategies.
Creative Operations Leadership: Grow into a role managing the creative production pipeline, optimizing workflows, and potentially leading a small team of designers or freelancers.
Brand System Development: Take on more responsibility for evolving and managing the company's Brand 2.0 identity across all channels.
Cross-Functional Influence: Gain experience working closely with sales enablement and product marketing, offering strategic input on visual communication for complex products.

📝 Enhancement Note: The role offers a unique opportunity to bridge creative design with operational excellence within a high-growth B2B tech environment. This is ideal for someone who wants to see their creative work directly fuel business growth and be part of building scalable processes.

🌐 Work Environment

Office Type: This is a 100% remote position. The "office" is wherever the designer is most productive, offering maximum flexibility.

Office Location(s): While the role is remote, the requirement is for the designer to be based in Costa Rica. This may be due to legal, tax, or time zone alignment reasons for the hiring company.

Workspace Context:

Flexibility: Work from home, a co-working space, or any location within Costa Rica that offers reliable internet and a conducive work environment.
Tools & Technology: Access to essential design software (Figma, Adobe Suite) and cloud storage (Google Drive) will be provided or expected as part of the setup.
Virtual Collaboration: The primary mode of interaction will be through digital communication tools (e.g., Slack, email, video conferencing), necessitating strong virtual collaboration and communication skills.

Work Schedule: A standard full-time schedule of approximately 40 hours per week. While flexibility is inherent in remote work, timely responsiveness and availability during core business hours for team meetings and urgent requests relevant to the Costa Rican time zone (UTC-6) will be expected to facilitate seamless collaboration with the wider team.

📝 Enhancement Note: The specific requirement for candidates to be in Costa Rica, despite the role being fully remote, is a key detail. This might relate to the employer's legal entity, payroll, or desired time zone overlap for certain critical meetings.

📄 Application & Portfolio Review Process

Interview Process:

Initial Application: Submit resume and complete any pre-qualifying questions on the Workable platform.
Video Introduction: Record a 1-2 minute Loom video walking through a proud project, explaining the brief and design decisions. This assesses communication skills and design rationale.
Role-Specific Assessment: A homework assignment tailored to the position may be required to evaluate practical design skills and approach.
Recruitment Interview: An initial screening with Hire Overseas' talent team to assess basic qualifications, cultural fit, and understanding of the role.
Executive Interview: Meet with senior leadership of the client company (the AI fintech firm) to discuss role alignment, strategic thinking, and potential impact.
Client Interview: A final interview with the client team the designer would be supporting, likely focusing on day-to-day collaboration, workflow integration, and specific project examples.
Background & Reference Check: Professional reference verification.
Job Offer: Formal offer extended to successful candidates.

Portfolio Review Tips:

Focus on B2B Impact: Select projects that clearly demonstrate an understanding of enterprise buyers, business objectives, and measurable results (even if anecdotal).
Showcase Process: Use the requested Loom video to narrate your thought process, problem-solving, and decision-making. Explain why you made certain design choices, not just what you designed.
Highlight Systems Thinking: If you have experience with component libraries, style guides, or efficient file management, draw attention to it. This resonates with the operational aspects of the role.
Tailor to the Brief: Ensure your portfolio and Loom video directly address the requirements for B2B marketing creative, high-volume output, and brand consistency.

Challenge Preparation:

Design Problem-Solving: Be prepared for questions about how you would approach designing for specific enterprise scenarios (e.g., a new product launch campaign, a sales deck for a new vertical).
Workflow Management: Anticipate questions about how you manage multiple projects, prioritize tasks, and handle feedback from various stakeholders.
Brand Application: Think about how you would approach applying a new brand identity (Brand 2.0) across diverse marketing channels, ensuring consistency and impact.

📝 Enhancement Note: The emphasis on a Loom video and a portfolio with specific B2B examples is a strong indicator that the client values clear communication of process and impact, aligning directly with operations principles.

🛠 Tools & Technology Stack

Primary Tools:

Figma: The core tool for design production, component systems, prototyping, and collaborative library management. Proficiency is essential.
Adobe Creative Suite:
- Illustrator: For vector graphics, logos, icons, and complex illustrations.
- Photoshop: For image editing, manipulation, and creating raster-based assets.
Google Drive: For file storage, organization, and sharing of final assets and project documentation.

Analytics & Reporting:

CRM & Automation:

Integration Tools:

Experience with tools that integrate design assets into marketing platforms or CMS is a plus, though not explicitly required.

📝 Enhancement Note: The explicit mention of Figma and Adobe Creative Suite, along with Google Drive for asset management, highlights the core technical stack. The operational aspect comes from managing these tools efficiently and collaboratively.

👥 Team Culture & Values

Operations Values:

Efficiency & Scalability: A drive to produce high-quality creative at volume, optimizing workflows and systems for repeatable success.
Brand Stewardship: Commitment to maintaining and enforcing brand consistency across all touchpoints, ensuring a cohesive and professional image.
Data-Informed Creativity: An appreciation for how design impacts business metrics and a willingness to iterate based on performance feedback.
Organization & Precision: A meticulous approach to file management, naming conventions, and asset organization to ensure accessibility and reduce friction for the team.
Proactive Collaboration: A willingness to communicate clearly, anticipate needs, and work collaboratively with cross-functional teams to achieve GTM objectives.

Collaboration Style:

Cross-Functional Integration: Working closely with marketing managers, sales enablement specialists, and content creators to understand campaign goals and translate them into effective visual solutions.
Feedback-Driven Iteration: An open and constructive approach to receiving and giving feedback on creative work, aiming for continuous improvement.
Knowledge Sharing: Actively contributing to and maintaining shared asset libraries and design systems, making knowledge and resources accessible to the broader team.

📝 Enhancement Note: The values emphasize operational excellence within a creative function – balancing artistic quality with the systematic delivery of assets that support business goals.

⚡ Challenges & Growth Opportunities

Challenges:

High-Volume Demands: Meeting the consistent need for a wide variety of creative assets in a fast-paced environment without compromising quality.
Brand Refresh Implementation: Successfully bringing a new brand identity (Brand 2.0) to life across all channels while ensuring consistency and impact.
Enterprise Audience Nuances: Adapting design approaches to resonate with sophisticated enterprise buyers, CFOs, and finance teams, moving beyond consumer-centric aesthetics.
Remote Collaboration: Maintaining strong communication and collaboration with a globally distributed team, ensuring alignment on design direction and project status.

Learning & Development Opportunities:

Advanced B2B Design Strategies: Deepen understanding of effective visual communication for complex B2B products and services, particularly in the AI Fintech space.
Creative Operations Best Practices: Develop skills in managing creative workflows, optimizing asset pipelines, and implementing efficient file management systems.
Brand System Management: Gain experience in building and maintaining robust design systems that support brand scalability and consistency.
Cross-Functional Exposure: Learn about sales enablement, content marketing, and GTM strategy from a visual execution perspective.

📝 Enhancement Note: The challenges highlight the need for an operations mindset – dealing with volume, process, and consistency. The growth opportunities focus on specializing within B2B marketing operations and creative operations.

💡 Interview Preparation

Strategy Questions:

"Describe your process for managing a high volume of design requests while maintaining brand consistency and quality." (Focus on workflow, prioritization, and system utilization.)
"How would you approach translating a new brand identity (Brand 2.0) across diverse B2B marketing channels like digital ads, sales decks, and OOH?" (Prepare examples of brand rollout strategies.)

Company & Culture Questions:

"What interests you about working for an AI fintech company serving enterprise clients?" (Research the company's mission and industry trends.)
"How do you ensure your design work aligns with business goals and resonates with an enterprise audience?" (Connect design to revenue and stakeholder needs.)

Portfolio Presentation Strategy:

Loom Video: Practice your script for the Loom video to clearly articulate the brief, your process, and design choices for one key piece of work. Be concise and impactful.
Case Study Structure: For portfolio pieces, use a STAR (Situation, Task, Action, Result) or similar framework to explain the context, your role, your actions, and the outcome. Quantify results where possible.
System Demonstration: If you have examples of component libraries or organized file structures, be ready to briefly showcase them to highlight your operational skills.
Brand Consistency Examples: Be prepared to discuss how you've maintained brand consistency across different projects or formats.

📝 Enhancement Note: Preparation should focus on demonstrating not just design skill but also an understanding of business objectives, operational efficiency, and effective communication within a remote, fast-paced B2B environment.

📌 Application Steps

To apply for this operations-centric graphic design position:

Submit your updated resume and a portfolio showcasing at least 4-6 examples of B2B or enterprise marketing creative across multiple formats through the Workable application link.
Prepare a short Loom video (1-2 minutes) walking through one piece of work you are proud of, clearly explaining the brief, your design decisions, and the approach taken. This is critical for demonstrating your process and communication skills.
Research the AI Fintech industry and B2B enterprise marketing best practices to better tailor your portfolio examples and interview responses. Understand the target audience's needs and pain points.
Familiarize yourself with Figma's advanced features such as component systems, shared libraries, and efficient file organization. Be ready to discuss your experience managing design systems.
Practice articulating the business impact of your design work, focusing on how your creative contributions have supported marketing objectives, sales enablement, or brand perception.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer (B2B Marketing)