Graphic Designer (B2B Marketing)

📍 Job Overview

Job Title: Graphic Designer (B2B Marketing)

Company: Hire Overseas

Location: Philippines

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-04-10T18:05:44.284

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the end-to-end visual output for a rapidly scaling AI fintech company targeting enterprise clients.

• Spearhead the implementation of a new Brand 2.0 identity across all customer touchpoints, from digital advertising to physical collateral.

• Manage and maintain a centralized Figma library and Google Drive repository to ensure brand consistency and accessibility for the entire team.

• Produce high-volume, high-variety B2B creative assets that resonate with enterprise buyers, CFOs, and finance professionals.

📝 Enhancement Note: This role is positioned within the broader "Marketing Operations" or "Creative Operations" umbrella, focusing on the execution and consistency of brand assets critical for Go-To-Market (GTM) strategies. The emphasis on B2B marketing for enterprise clients and fintech suggests a need for sophisticated, data-driven visual communication and a strong understanding of professional audience engagement.

📈 Primary Responsibilities

• Design and iterate on digital advertising creative for high-profile placements, including The Wall Street Journal, newsletter sponsorships, LinkedIn thought leadership campaigns, and Meta ad variations across multiple formats.

• Develop compelling out-of-home advertising concepts and design event collateral such as dinner invitations, name badges, signage, and executive-level one-pagers for advisory boards and executive dinners.

• Update and evolve the core sales deck, creating new presentations and tailored one-pagers and leave-behinds for specific verticals (e.g., manufacturing, CPG, healthcare) and audiences (e.g., PE firms, CFOs).

• Create data-driven content graphics for social media (LinkedIn) and newsletters, including stat cards, customer success visuals, and proof point illustrations.

• Design and maintain email templates for executive briefings, event follow-ups, and lead nurture sequences, ensuring brand consistency and optimal user experience.

• Conceptualize and design direct mail pieces for targeted physical outreach campaigns.

• Maintain a single source of truth for all brand assets within Figma and Google Drive, ensuring files are consistently named, organized, and readily accessible.

• Enforce strict brand consistency across all visual materials produced, acting as a guardian of the brand identity.

📝 Enhancement Note: The breadth of responsibilities indicates a demanding role requiring exceptional project management and multitasking capabilities. The explicit mention of "data-driven content graphics" and "vertical-specific materials" highlights the need for a designer who can translate complex information into clear, impactful visuals tailored to specific business contexts.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for roles with this level of responsibility and creative ownership. Equivalent professional experience and a strong portfolio can often substitute formal education.

Experience: 3+ years of professional graphic design experience, with a proven track record in B2B or enterprise marketing creative.

Required Skills:

• B2B/Enterprise Marketing Design: Demonstrated experience creating visual assets specifically for business-to-business audiences and enterprise-level clients.

• Figma Proficiency: Expertise in Figma, including advanced use of component systems, file organization best practices, and managing shared libraries for collaborative workflows.

• Adobe Creative Suite: Strong command of Adobe Illustrator and Photoshop for detailed graphic creation and manipulation.

• Layout, Typography, and Hierarchy: Solid understanding and application of fundamental design principles to create clear, effective, and business-facing communications.

• Multi-Format Design Experience: Proven ability to design across a diverse range of formats, including digital ads, print collateral, presentations (decks), and email templates.

• High-Volume Output: Capacity to produce a high volume of creative assets consistently while maintaining a high standard of polish and quality.

• Organizational Skills: Exceptional organizational habits with a proactive approach to maintaining clean, structured, and accessible shared systems (Figma, Google Drive).

• Startup Adaptability: Comfort and effectiveness working in a fast-paced startup environment with evolving priorities and frequent new requests.

Preferred Skills:

• SaaS/Fintech/Enterprise B2B Brand Experience: Prior design exposure to software-as-a-service, financial technology, or other enterprise B2B sectors.

• Sales Enablement Support: Experience in creating materials that directly support sales teams, such as decks, one-pagers, and vertical-specific collateral.

• Print Production & OOH: Familiarity with print production specifications and out-of-home advertising requirements.

• Lightweight Animation/Motion Graphics: Basic understanding or experience with motion graphics for digital ad formats.

📝 Enhancement Note: The emphasis on Figma and a robust portfolio demonstrating B2B/enterprise work is crucial. Proficiency in asset management and organizational systems is highlighted as a key differentiator, suggesting the company values efficiency and scalability in its creative operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• B2B/Enterprise Focus: Showcase at least 4-6 distinct examples of B2B or enterprise marketing creative, demonstrating an understanding of professional audience engagement and business objectives.

• Format Diversity: Include examples across multiple formats (e.g., digital ads, print collateral, sales decks, landing pages, data visualizations) to reflect the role's varied demands.

• Brand Identity Application: Demonstrate the ability to apply and maintain a consistent brand identity across different assets and campaigns.

• Process Explanation: Be prepared to articulate the design process, brief interpretation, and strategic rationale behind your creative decisions.

Process Documentation:

• Workflow Design & Optimization: Candidates are expected to implicitly demonstrate through their portfolio and interview how they approach workflow design for creative requests and optimization for efficiency.

• Implementation & Automation: While direct automation is not a core responsibility, the ability to create well-organized Figma libraries and structured files supports efficient implementation for the wider team.

• Measurement & Performance: The role requires designing assets for performance-driven channels (paid ads, landing pages), implying an understanding of how design choices impact metrics. Experience iterating based on performance feedback is a plus.

📝 Enhancement Note: The portfolio requirements are heavily geared towards showcasing practical application in a B2B context and organizational rigor. The request for a Loom video walking through a piece of work specifically asks for insight into the candidate's thought process and ability to communicate design decisions, a key aspect of operations and GTM collaboration.

💵 Compensation & Benefits

Salary Range: Given the location (Philippines), the experience level (Mid-Level), and the nature of the role (remote, USD payment), a competitive annual salary range would typically fall between PHP 800,000 to PHP 1,500,000 (approximately $13,500 - $25,000 USD, subject to exchange rates). This estimate is based on research of similar remote graphic design roles in the Philippines, considering the specified USD payment structure and the demands of B2B/enterprise marketing.

Benefits:

• USD Compensation: Paid bi-monthly (15th and 30th) in USD, providing stable international currency compensation.

• Paid Time Off: In accordance with company policy, offering structured leave for work-life balance.

• Holiday Observance: Adherence to company guidelines for paid holidays.

• 100% Remote Setup: Full flexibility to work from any productive location, eliminating commute and offering significant autonomy.

Working Hours: Approximately 40 hours per week, aligning with full-time employment expectations. While remote, maintaining consistent availability during core business hours for collaboration with the team is implied.

📝 Enhancement Note: The USD payment is a significant benefit for candidates in the Philippines, offering protection against local currency fluctuations and often a higher earning potential compared to locally denominated roles. The salary range is an estimate; candidates should verify the exact compensation during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: AI Fintech. This sector is characterized by rapid innovation, a strong emphasis on data security and accuracy, and a focus on providing sophisticated solutions to complex business problems. The B2B focus means the company targets other businesses, requiring a professional and results-oriented approach to marketing and sales.

Company Size: The description implies a fast-growing startup environment. While specific numbers are not provided, the mention of owning visual output from day one and involvement in a "Brand 2.0 refresh" suggests a dynamic, possibly lean, but ambitious organization where individual contributions have high visibility.

Founded: Not specified, but the context of a "Brand 2.0 refresh" and "enterprise traction" indicates a company that has moved beyond the initial startup phase and is scaling its market presence.

Team Structure:

• Operations Focus: The role is central to Go-To-Market (GTM) operations, specifically supporting marketing, sales, and events through visual content creation and brand management.

• Cross-Functional Collaboration: The designer will collaborate closely with marketing teams (likely demand generation, content, product marketing), sales teams (for enablement materials), and potentially event planners.

• Reporting: Likely reports to a Marketing Manager, Head of Marketing, or potentially a Creative Director/Lead within a lean marketing department.

Methodology:

• Data-Driven Creativity: Emphasis on designing assets that are not only visually appealing but also effective in conveying data and driving business outcomes, with an expectation to iterate based on performance feedback.

• Agile & Iterative: The fast-moving startup environment and frequent new requests suggest an agile approach to design, requiring quick turnarounds and iterative improvements.

• Brand Stewardship: A strong focus on maintaining brand consistency and ensuring all visual output aligns with the company's refreshed identity.

Company Website: https://www.hireoverseas.com/ (Note: This is the hiring platform's company page, not the client company's website. The client company is an AI Fintech firm.)

📝 Enhancement Note: The client company is an AI Fintech firm, not Hire Overseas itself. The role will be with this client, managed through Hire Overseas's recruitment services. Understanding the AI Fintech industry's need for trust, innovation, and clear communication is key to excelling in this role.

📈 Career & Growth Analysis

Operations Career Level: This role is firmly situated at the Mid-Level of a creative operations or marketing operations career path. It offers significant ownership and direct impact on the company's brand presentation and GTM effectiveness. It's an opportunity to move beyond execution to strategic visual implementation.

Reporting Structure: The designer will likely report to a marketing leader. While not a management role, it requires strong collaboration with various stakeholders across marketing and sales, fostering effective communication and project management skills.

Operations Impact: The Graphic Designer's work directly influences brand perception, lead generation effectiveness (through ad creative and landing pages), sales conversion rates (via enablement materials), and overall brand professionalism at enterprise-level interactions. This role is crucial for translating the company's AI fintech solutions into visually compelling narratives that resonate with sophisticated business buyers.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like B2B SaaS/Fintech branding, performance marketing creative, or sales enablement asset design.

• Brand Identity Leadership: Play a key role in evolving and maintaining the brand identity, potentially taking on more strategic design direction as the company grows.

• Cross-Functional Skill Development: Gain exposure to marketing strategy, campaign planning, and GTM execution by working closely with various departments.

• Potential for Senior/Lead Role: As the company scales, opportunities may arise for a Senior Graphic Designer or Art Director position, leading design initiatives and mentoring junior designers.

📝 Enhancement Note: This role offers a strong foundation for a career in creative operations or marketing operations within the B2B tech space. The emphasis on a "Brand 2.0 refresh" provides a unique opportunity to shape a company's visual future and gain valuable experience in brand evolution.

🌐 Work Environment

Office Type: 100% Remote. This offers maximum flexibility in terms of location and work-life integration.

Office Location(s): The role is based in the Philippines, but the remote nature means the designer can work from any location within the country. This allows for a personalized work setup.

Workspace Context:

• Autonomy & Flexibility: The remote setup fosters a high degree of autonomy, allowing the designer to structure their workday for optimal productivity.

• Digital Collaboration Tools: Reliance on digital tools like Figma, Google Drive, and communication platforms (e.g., Slack, Teams) for seamless collaboration with a distributed team.

• Impactful Contribution: The role is designed for a designer who thrives on creating tangible assets that are immediately visible and impactful across the company's GTM efforts.

Work Schedule: Standard full-time hours (approximately 40 hours/week). While remote, maintaining effective communication and availability during core business hours for team collaboration and timely delivery of assets is essential. The bi-monthly payment schedule is also a key operational detail.

📝 Enhancement Note: The remote nature requires strong self-discipline, time management, and proactive communication skills. Successful candidates will be comfortable working independently while remaining integrated with the team through digital channels.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit resume and complete prequalifying questions.

• Video Introduction: Record a 1-2 minute Loom video walking through a proud piece of work, explaining the brief and design decisions. This is a critical screening step.

• Role-Specific Assessment: Potentially a homework assignment tailored to B2B design challenges.

• Recruitment Interview: Initial screening with Hire Overseas talent team.

• Executive Interview: Meeting with senior leadership of the client company.

• Client Interview: Final interview with the client's direct team (likely marketing/sales leadership).

• Background & Reference Check: Standard verification process.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest B2B/enterprise marketing creative examples. Prioritize quality and relevance over quantity.

• Showcase Format Breadth: Ensure your portfolio includes examples across digital ads, print collateral, presentations, and email designs, as required by the role.

• Highlight Process: For the Loom video, focus on ONE piece of work. Clearly articulate the initial brief, your design process, problem-solving steps, and the rationale behind key decisions. Show your understanding of enterprise buyer needs.

• Emphasize Organization: Be ready to discuss how you manage assets, maintain file structures, and ensure brand consistency, as this is a key requirement.

• Quantify Impact (if possible): If any of your work contributed to measurable business results (e.g., improved ad performance, higher engagement), be prepared to share those insights.

Challenge Preparation:

• Understand the Client: Research the AI Fintech company (if identifiable) and the broader AI/Fintech B2B market. Understand their value proposition and target audience.

• Brand Refresh Context: Be prepared to discuss how you'd approach bringing a new brand identity to life across various channels, focusing on consistency and impact.

• Design for Enterprise: Think about the unique considerations for designing for CFOs, finance teams, and enterprise buyers – clarity, professionalism, data visualization, and ROI focus.

• Figma Expertise: Be ready for technical questions about Figma workflows, component systems, and library management.

📝 Enhancement Note: The mandatory Loom video is a significant filter. Candidates must prepare thoroughly to articulate their design thinking and process concisely and effectively. This requirement emphasizes communication skills alongside design talent.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all UI/UX design, component systems, prototyping, and collaborative library management. Proficiency is a core requirement.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • Photoshop: For image editing, manipulation, and digital asset creation.

• Google Drive: For file storage, sharing, and collaboration on design assets and related documents.

Analytics & Reporting:

CRM & Automation:

• Experience with CRM systems (like Salesforce) or marketing automation platforms (like HubSpot, Marketo) is not explicitly required but can provide context for designing assets that fit within broader GTM workflows.

📝 Enhancement Note: The explicit mention of Figma as a primary tool, alongside Adobe Creative Suite, underscores the modern digital design workflow expected. The emphasis on Google Drive and organized file management points to the operational aspects of the role.

👥 Team Culture & Values

Operations Values:

• Efficiency & Organization: A strong emphasis on keeping systems clean, files organized, and workflows running smoothly to support high-volume output.

• Brand Stewardship: Dedicated to maintaining and elevating the company's visual identity and brand consistency across all touchpoints.

• Data-Driven Collaboration: Willingness to use performance data to inform design decisions and iterate on creative for maximum impact.

• Proactive Problem-Solving: An inclination towards identifying and resolving design or asset management challenges before they impede progress.

• Professionalism & Polish: Commitment to delivering high-quality, polished creative that reflects the sophistication of an enterprise B2B fintech company.

Collaboration Style:

• Cross-Functional Integration: Seamless collaboration with marketing, sales, and potentially product teams to understand needs and deliver effective visual solutions.

• Feedback Loop: Openness to receiving and incorporating feedback on designs to ensure alignment with objectives and drive continuous improvement.

• Knowledge Sharing: Contributing to a collaborative environment by maintaining accessible asset libraries and potentially sharing best practices.

📝 Enhancement Note: The culture values designers who are not only creative but also highly organized, process-oriented, and collaborative. The ability to balance creative output with operational rigor is key.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume, High-Variety Output: Managing a continuous stream of diverse design requests while maintaining quality and meeting deadlines in a fast-paced environment.

• Brand Refresh Implementation: Being one of the first to bring a new brand identity to life across all channels requires careful execution and consistency.

• Balancing Creativity with Enterprise Needs: Translating complex AI fintech concepts into visually appealing and effective creative for a sophisticated business audience.

• Remote Collaboration: Maintaining strong communication and workflow integration with a distributed team.

Learning & Development Opportunities:

• Deep Dive into B2B Fintech: Gaining specialized knowledge in visual communication for the AI and financial technology sectors.

• Brand Strategy Exposure: Contributing significantly to the rollout and ongoing management of a refreshed enterprise brand identity.

• Performance-Driven Design: Developing a stronger understanding of how design impacts marketing and sales KPIs through iterative asset creation.

• Operational Excellence: Honing skills in asset management, workflow optimization, and digital collaboration tools.

📝 Enhancement Note: The challenges presented are typical of high-growth startups, offering significant opportunities for professional development and impact. The role is an excellent platform for a designer looking to specialize in the B2B tech sector.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a new brand identity from guidelines to a full suite of marketing assets." (Focus on asset management, consistency, and workflow.)

• "How do you approach designing for a highly technical or specialized audience like CFOs in the fintech industry?" (Highlight understanding of audience needs, clarity, and ROI focus.)

Company & Culture Questions:

• "What excites you about working for an AI fintech company, and what challenges do you foresee in designing for this sector?" (Show research and genuine interest.)

• "How do you ensure brand consistency across a wide range of materials when working remotely?" (Discuss tools, processes, and communication.)

Portfolio Presentation Strategy:

• Loom Video Focus: Practice your 1-2 minute walkthrough. Be concise, clear, and enthusiastic. Focus on the "why" behind your design choices for the chosen piece.

• Case Study Structure: For portfolio pieces, structure your explanation around: Brief/Problem -> Your Approach/Process -> Solution/Design -> Results/Impact (if known).

• Demonstrate B2B Acumen: Ensure your chosen examples clearly speak to enterprise marketing needs – professionalism, clarity, data visualization, and a focus on business value.

• Highlight Organization: Be prepared to discuss how you organize files, manage versions, and ensure accessibility, linking it to team efficiency.

📝 Enhancement Note: Preparing specific examples that align with the job description's emphasis on B2B, enterprise, AI Fintech, high volume, and organization will be crucial. The Loom video is a key differentiator, so practice is essential.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link, including your updated resume.

• Curate & Prepare Your Portfolio: Select 4-6 strong B2B or enterprise marketing creative examples. Ensure diverse formats are represented and be ready to articulate your process for each.

• Record & Refine Your Loom Video: Practice your 1-2 minute walkthrough of a proud work piece, focusing on the brief, design decisions, and approach. Ensure clear audio and video quality.

• Optimize Your Resume: Tailor your resume to highlight keywords related to B2B marketing, enterprise design, Figma, Adobe Suite, asset management, and high-volume creative production. Quantify achievements where possible.

• Research the Client & Industry: Gain an understanding of the AI Fintech sector and the potential client's market position to better tailor your responses and demonstrate interest.

• Prepare for Process & System Discussions: Be ready to discuss your experience with Figma libraries, file organization, and maintaining brand consistency in a remote, high-volume environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.