Graphic Designer (B2B Marketing) at Hire Overseas

📍 Job Overview

Job Title: Graphic Designer (B2B Marketing)

Company: Hire Overseas

Location: Indonesia

Job Type: FULL_TIME

Category: Marketing Operations / Creative Services

Date Posted: April 10, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

Own the end-to-end visual output for a fast-growing AI fintech company, ensuring brand consistency across all customer touchpoints.
Develop and execute high-volume, high-variety B2B marketing creative for enterprise clients, including paid ads, sales collateral, and event materials.
Play a pivotal role in the Brand 2.0 refresh, bringing a new visual identity to life across digital and physical channels.
Manage and maintain a centralized Figma library and Google Drive for all brand assets, ensuring organization and accessibility for the entire team.

📝 Enhancement Note: This role is positioned within a B2B marketing context, emphasizing the need for a designer experienced in enterprise-level creative. The focus on "Revenue Operations" and "Sales Operations" within the prompt implies that the designer's output directly impacts lead generation, sales enablement, and customer engagement strategies. Therefore, this role is categorized under Marketing Operations with a strong Creative Services component, as the visual assets are crucial for operationalizing marketing and sales strategies.

📈 Primary Responsibilities

Design and iterate on display advertisements for high-profile publications (e.g., Wall Street Journal) and newsletter sponsorships, ensuring brand alignment and performance optimization.
Create compelling LinkedIn thought leader ad creative and Meta ad variations, adapting designs across various formats and responding to performance feedback.
Conceptualize and design impactful out-of-home placements, such as billboards and airport advertisements, as well as comprehensive event collateral including invitations, signage, and one-pagers for executive events.
Develop and maintain polished sales decks and create vertical-specific one-pagers and leave-behinds tailored for enterprise buyers, CFOs, and finance teams in sectors like manufacturing, CPG, and healthcare.
Design data-driven content graphics for social media (LinkedIn) and newsletters, including stat cards, before-and-after customer success visuals, and proof point graphics that support content marketing efforts.
Build and maintain professional email templates for executive briefings, event follow-ups, and nurture sequences, ensuring a consistent and branded user experience.
Develop direct mail concepts for targeted physical outreach campaigns, integrating visual elements with direct response objectives.
Maintain a single source of truth for all brand assets within Figma and Google Drive, implementing consistent naming conventions and ensuring easy accessibility for all team members.
Enforce brand consistency across all visual assets produced, acting as a guardian of the company's visual identity.

📝 Enhancement Note: The responsibilities highlight a strong connection to sales enablement and content marketing operations. The emphasis on "tailored by vertical and by audience" and "data-driven content graphics" indicates that the designer's work directly supports specialized sales efforts and content distribution strategies, which are core to revenue operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Fine Arts, Communications, or a related field, or equivalent practical experience, is highly valued.

Experience: A minimum of 3 years of professional graphic design experience, with a demonstrable track record in B2B or enterprise marketing creative. Experience in a fast-paced startup environment is a significant advantage.

Required Skills:

Proven ability to design engaging and effective B2B or enterprise marketing creative across multiple formats.
Strong command of layout, typography, and visual hierarchy principles, specifically applied to business-facing design contexts.
Advanced proficiency in Figma, including the creation and management of component systems, file organization best practices, and the effective use of shared libraries.
Expertise in Adobe Creative Suite, with a focus on Adobe Illustrator and Adobe Photoshop for asset creation and manipulation.
Experience designing for a broad spectrum of formats, including digital ads, print collateral, presentation decks, and email templates.
Demonstrated ability to produce high volumes of creative assets consistently, maintaining a high level of polish and quality.
Exceptional organizational habits and a proactive approach to maintaining clean, consistent, and accessible shared digital systems.

Preferred Skills:

Prior experience designing for SaaS, fintech, or other enterprise B2B technology brands.
Experience directly supporting sales enablement initiatives, including the creation of sales decks, one-pagers, and vertical-specific marketing materials.
Familiarity with out-of-home (OOH) advertising specifications and print production processes.
Basic understanding or experience with motion graphics or lightweight animation for digital advertising purposes.

📝 Enhancement Note: The requirement for Figma proficiency, especially component systems and shared libraries, points to the need for design operations efficiency. The emphasis on B2B and enterprise marketing signals a need for a designer who understands how to communicate value and build trust with sophisticated business audiences, directly supporting revenue generation efforts.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A curated portfolio showcasing at least 4 to 6 distinct examples of B2B or enterprise marketing creative.
Demonstrations of design work across more than one format (e.g., digital ads, print collateral, deck presentations, email templates).
Evidence of strong layout, typography, and visual hierarchy applied to business-oriented design challenges.

Process Documentation:

Case study examples within the portfolio that detail the design brief, the problem being solved, and the strategic approach taken.
Visualizations of how brand assets are organized and maintained within a digital system (e.g., Figma libraries, Google Drive folder structures).
Examples of iterative design processes, showing how feedback was incorporated to refine creative output.
Projects that demonstrate an understanding of how design directly supports marketing and sales objectives, contributing to measurable business outcomes.

📝 Enhancement Note: The specific portfolio requirements, including the Loom video walkthrough, emphasize the need for candidates to articulate their design process and strategic thinking, crucial for roles that contribute to operational efficiency and effectiveness. This aligns with the operations focus on demonstrating value and process.

💵 Compensation & Benefits

Salary Range: Based on a 2026 market analysis for experienced Graphic Designers in remote roles targeting Indonesia, with a USD payout, the estimated annual salary range is $45,000 - $70,000 USD. This range accounts for the required experience level, the specialized B2B/enterprise marketing focus, and the company's growth stage.

Benefits:

Paid Time Off (PTO): In accordance with company policy, providing flexibility and work-life balance.
Observance of Holidays: Paid holidays as per company guidelines, ensuring time for rest and personal commitments.
100% Remote Setup: Full remote work arrangement, allowing for flexibility in location and work environment.
USD Compensation: Bi-monthly payment in USD, providing currency stability and convenience for international employees.

Working Hours: Approximately 40 hours per week, with the flexibility inherent in a fully remote role. Core hours may be expected to align with team collaboration needs, but the specific schedule can often be managed flexibly.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for remote design roles with specific B2B marketing experience, adjusted for the cost of living in Indonesia and the USD payment structure. The benefits are directly extracted from the job description, highlighting key advantages for remote international employees.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the AI Fintech sector, focusing on providing enterprise solutions. This industry is characterized by rapid innovation, a strong emphasis on data security, and a need for clear, professional communication to sophisticated business clients.

Company Size: The company is described as "fast-growing" and is in the midst of a "Brand 2.0 refresh," suggesting a dynamic, evolving startup environment. The size likely ranges from startup to early-stage growth, meaning opportunities for significant impact and direct collaboration with leadership. For operations professionals, this often translates to a high degree of autonomy, a need for adaptability, and the chance to build processes from the ground up.

Founded: While the founding date is not explicitly stated, the "Brand 2.0 refresh" implies the company has moved beyond its initial launch phase and is establishing a more mature market presence. This suggests a company with established traction and a clear growth trajectory.

Team Structure:

The Graphic Designer will likely be part of a lean Marketing team, potentially reporting to a Marketing Manager or Director.
Collaboration will be extensive with marketing specialists (content, demand gen), sales teams, and possibly product teams to ensure visual consistency across all initiatives.

Methodology:

Data-Driven Design: The role requires designing "data-driven content graphics" and iterating on ad creative based on "performance feedback," indicating a data-informed approach to creative development.
Process Optimization: Maintaining a "single source of truth for all brand assets in Figma and Google Drive" and ensuring files are "organized, named consistently, and accessible to the full team without friction" points to a focus on efficient workflow and asset management processes.
Agile Execution: The need to be "fast, organized, and capable of producing polished B2B creative" and comfort with "priorities shift and new requests come in frequently" highlights an agile, responsive operational methodology.

Company Website: https://hireoverseas.com/ (Note: This URL is for the job board platform, not necessarily the client company's direct website. The client company is an AI Fintech company.)

📝 Enhancement Note: The company context is inferred from the job description's emphasis on AI fintech, enterprise clients, and a "Brand 2.0 refresh." This points to a growth-stage company that values professional branding, data-driven marketing, and efficient operations to support its B2B sales cycle.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, suitable for individuals with 2-5 years of experience. It offers significant ownership and direct impact on the company's visual brand across multiple departments, including marketing, sales, and events. This level typically involves managing individual projects from conception to completion with some guidance, and potentially mentoring junior designers on specific tasks in the future.

Reporting Structure: The designer will likely report to a Marketing Lead or Director. This structure provides direct access to marketing strategy and allows for clear communication of design needs and project priorities. Collaboration will be cross-functional, involving close partnership with sales enablement, content marketing, and demand generation teams.

Operations Impact: The Graphic Designer's work is crucial for operationalizing the company's go-to-market strategy. High-quality, consistent visual assets directly enhance lead generation efforts through effective ad creative, improve sales conversion rates via compelling decks and collateral, and strengthen brand perception at events. By managing the brand identity, the designer ensures that all external communications are professional and aligned with the company's value proposition, directly supporting revenue growth objectives.

Growth Opportunities:

Specialization: Deepen expertise in specific areas like enterprise SaaS branding, fintech visual communication, or advanced digital ad creative optimization.
Design Leadership: Potential to grow into a Senior Graphic Designer or Art Director role as the company scales, leading design projects and potentially managing a small team.
Broader Creative Operations: Opportunity to contribute to refining design processes, improving asset management workflows, and potentially exploring areas like UI/UX design for marketing platforms or web assets.
Brand Strategy Involvement: Contribute to ongoing brand evolution and strategy discussions, leveraging design expertise to inform broader marketing initiatives.

📝 Enhancement Note: The growth analysis is based on the role's scope of ownership and the company's growth stage. The emphasis on B2B marketing and operations suggests that career progression will be tied to demonstrating tangible impact on sales and marketing efficiency and effectiveness.

🌐 Work Environment

Office Type: This is a 100% remote role. The "office" is wherever the employee is most productive, offering maximum flexibility.

Office Location(s): The role is based in Indonesia, but operates remotely. This means the employee can work from any location within Indonesia, provided they have a stable internet connection and can meet the job requirements. While the company may have a physical headquarters elsewhere, the operational work environment for this position is fully distributed.

Workspace Context:

Flexibility & Autonomy: The remote setup allows for personal control over the work environment, fostering productivity and work-life integration.
Digital Collaboration: Reliance on digital tools like Figma, Google Drive, and communication platforms (e.g., Slack, email) for seamless collaboration with a distributed team.
Focus on Output: The environment is geared towards results and efficient execution, with an emphasis on the quality and volume of creative output rather than traditional office-based interactions.

Work Schedule: The role requires approximately 40 hours per week. While fully remote, some alignment with team collaboration hours may be necessary. The flexibility allows for managing personal schedules around core work requirements, enabling effective participation in meetings and project discussions.

📝 Enhancement Note: The work environment is characterized by its fully remote nature and the operational requirements of a distributed team. For a designer, this means a strong reliance on digital tools and communication protocols to ensure collaboration and project success.

📄 Application & Portfolio Review Process

Interview Process:

Initial Application: Submit resume and complete prequalifying questions on the Workable platform.
Portfolio & Loom Video Submission: Crucial step. A strong portfolio with B2B/enterprise examples and a concise Loom video walkthrough of a chosen piece are mandatory. This assesses design skills, communication, and strategic thinking.
Recruitment Interview: Initial screening with the Hire Overseas talent team to assess general fit, experience, and motivation.
Client Interview: Interview with the AI fintech company's leadership (likely marketing or executive team) to evaluate role alignment, cultural fit, and strategic understanding of their business needs.
Role-Specific Assessment (Homework): A practical design assignment tailored to the role's responsibilities is likely, requiring the candidate to demonstrate their skills in a relevant context.
Background & Reference Check: Verification of employment history and professional references.
Job Offer: Final offer extended to the successful candidate.

Portfolio Review Tips:

Curate Strategically: Select 4-6 strong examples that best represent your B2B/enterprise marketing design capabilities. Prioritize quality over quantity.
Showcase Variety: Include examples across different formats (ads, decks, collateral, email) to demonstrate versatility.
Tell a Story (Loom Video): For your chosen piece, clearly articulate the brief, the problem, your design process, key decisions, and the outcome or intended impact. This is your chance to showcase your strategic thinking and communication skills.
Highlight Operations Impact: Frame your designs in terms of how they support business objectives, such as improving conversion rates, enhancing sales conversations, or building brand credibility.
Figma Expertise: Be prepared to discuss your Figma workflow, component systems, and how you maintain organized libraries for team efficiency.

Challenge Preparation:

Understand the Brand: Research the AI fintech company's current brand identity, target audience (enterprise buyers, CFOs), and market positioning.
Anticipate B2B Creative Needs: Prepare to discuss how you would approach designing for specific B2B scenarios (e.g., a sales deck for a manufacturing client, a LinkedIn ad for finance executives).
Demonstrate Speed & Organization: Be ready to discuss how you manage high-volume design requests and maintain organization in a fast-paced environment.
Articulate Process: Clearly explain your design process, from brief intake to final asset delivery, emphasizing efficiency and collaboration.

📝 Enhancement Note: The application process heavily emphasizes the portfolio and Loom video, indicating a strong focus on practical skills, visual communication, and the ability to articulate design strategy. This is critical for operations-focused roles where clear communication and demonstrable impact are key.

🛠 Tools & Technology Stack

Primary Tools:

Figma: Essential for all design work, including UI design for marketing assets, prototyping, and managing comprehensive component systems and shared libraries for brand consistency and team collaboration.
Adobe Creative Suite:
- Illustrator: For vector graphics, logos, icons, and complex illustrations.
- Photoshop: For image editing, manipulation, and raster-based design elements.
Google Drive: For file storage, organization, and collaborative document sharing, serving as a secondary asset management system.

Analytics & Reporting:

CRM & Automation:

Email Marketing Platforms: Experience designing within platforms like Mailchimp, HubSpot, or similar, to build and maintain email templates.
CMS Platforms: Basic familiarity with content management systems (e.g., WordPress) for understanding landing page design contexts.

📝 Enhancement Note: The explicit mention of Figma, component systems, and shared libraries underscores the importance of design operations – ensuring efficiency, scalability, and consistency in creative output. This aligns with broader operational goals of streamlining workflows and leveraging technology for maximum impact.

👥 Team Culture & Values

Operations Values:

Efficiency & Productivity: A core value, reflected in the need for high-volume output, organized file management, and fast iteration cycles. Operations professionals are expected to find ways to streamline processes and maximize output.
Brand Integrity: Upholding brand consistency across all touchpoints is paramount. This requires meticulous attention to detail and a commitment to following brand guidelines.
Data-Informed Decision Making: The role requires designing based on performance feedback and creating "data-driven content graphics," emphasizing a culture that values measurable results and iterative improvement.
Collaboration & Communication: While remote, strong communication and collaboration are essential for ensuring all team members are aligned and assets are accessible. This includes proactive sharing of work and seeking feedback.
Adaptability & Agility: In a fast-moving startup environment, the ability to adapt to shifting priorities and embrace new requests is a key cultural expectation for operations roles.

Collaboration Style:

Remote-First: Communication and collaboration will primarily occur through digital channels (Slack, email, video conferencing, Figma comments).
Cross-Functional Partnership: The designer will work closely with marketing strategists, content creators, and sales teams, requiring clear communication of design needs and active listening to stakeholder requirements.
Feedback Integration: A culture that encourages constructive feedback on creative work to drive continuous improvement and ensure designs meet business objectives.
Proactive Contribution: Encouragement for designers to proactively identify opportunities for visual improvement and contribute ideas that align with business goals.

📝 Enhancement Note: The culture and values are inferred from the job description's requirements for speed, organization, data-driven approaches, and adaptability, all of which are hallmarks of effective operations teams in growth-stage companies.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Volume and Quality: The need to produce a high volume of diverse creative assets while maintaining a high standard of polish and brand consistency can be demanding.
Navigating Brand Evolution: Being an early adopter of a "Brand 2.0 refresh" means adapting to new guidelines and ensuring consistent application across all materials, which requires attention to detail and clear communication.
Remote Collaboration Dynamics: Effectively collaborating and maintaining strong communication with a distributed team requires proactive effort and strong digital communication skills.
Rapidly Shifting Priorities: Working in a startup environment means priorities can change quickly, requiring adaptability and the ability to re-focus efforts efficiently.

Learning & Development Opportunities:

Advanced Figma Skills: Opportunity to master Figma's advanced features, including complex component libraries, auto-layout, and collaboration workflows, potentially leading to design operations specialization.
B2B Marketing Strategy Insight: Gain a deeper understanding of how visual design directly impacts B2B marketing funnel performance, sales enablement, and enterprise client acquisition.
Brand Strategy Contribution: Opportunity to contribute to the ongoing development and implementation of the company's visual brand identity.
Exposure to Fintech & AI: Develop specialized design knowledge within the rapidly evolving AI and Fintech sectors.

📝 Enhancement Note: Challenges identified are typical for roles requiring high output in dynamic environments. Growth opportunities are framed around skill development and strategic contribution, aligning with career progression within operations and creative fields.

💡 Interview Preparation

Strategy Questions:

"Describe your process for managing a high volume of design requests while maintaining quality and brand consistency. How do you prioritize?" (Tests organization, workflow management, and efficiency).
"Walk us through a piece of B2B marketing creative you designed that you're particularly proud of. What was the brief, what were your key design decisions, and what was the impact?" (Assesses portfolio presentation, strategic thinking, and ability to articulate ROI).

Company & Culture Questions:

"What excites you about working for an AI fintech company, and what do you see as the biggest visual communication challenges for this sector?" (Tests industry interest and critical thinking).
"How do you ensure brand consistency when working remotely and collaborating with a distributed team?" (Assesses remote collaboration skills and understanding of brand governance).

Portfolio Presentation Strategy:

Loom Video Focus: Ensure your Loom video clearly outlines the "why" behind your design choices. Connect your work directly to business objectives and the client's needs.
Quantify Impact: Where possible, use metrics or explain the intended business impact of your designs (e.g., increased click-through rates, improved engagement, clearer value proposition).
Showcase Process: Briefly explain your workflow, from brief to final asset, highlighting how you manage feedback and iterations.
Highlight B2B Relevance: Emphasize how your portfolio pieces are tailored for enterprise audiences and support sales/marketing goals.

📝 Enhancement Note: Interview questions are designed to probe the candidate's understanding of B2B marketing, their process efficiency, their tool proficiency (especially Figma), and their ability to articulate the business value of their design work, all critical for an operations-aligned role.

📌 Application Steps

To apply for this operations position:

Submit your application through the Workable portal, including your updated resume.
Portfolio Customization: Prepare a portfolio that prominently features 4-6 examples of B2B or enterprise marketing creative, showcasing your versatility across different formats and your understanding of business-facing design.
Loom Video Preparation: Record a concise (1-2 minute) Loom video walking through one piece of work you are proud of. Clearly articulate the brief, your design decisions, and the intended or actual impact. This is crucial for demonstrating your strategic thinking and communication skills.
Resume Optimization: Ensure your resume highlights your experience with Figma, Adobe Creative Suite, B2B marketing design, and asset management. Use keywords from the job description to align with ATS requirements.
Company Research: Familiarize yourself with the AI fintech industry and the company's likely market position. Understand the importance of visual branding in enterprise sales and marketing.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer (B2B Marketing)