Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Unusual Machines

Location: Orlando, Florida, United States

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-04-06

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Design visually compelling graphics across digital, print, and video platforms to support media, marketing, and e-commerce efforts.

• Create engaging assets for YouTube, social media, digital marketing campaigns, and the company's online store.

• Collaborate closely with creative, marketing, and media teams in a fast-paced, content-driven environment.

• Maintain and apply brand guidelines to ensure visual consistency across all channels and projects.

📝 Enhancement Note: This role is positioned within a dynamic media and e-commerce environment, requiring a designer who can adapt quickly to evolving project needs and contribute to a strong visual identity. The emphasis on YouTube and social media content suggests the need for an understanding of digital-first design principles and audience engagement tactics.

📈 Primary Responsibilities

• Design eye-catching YouTube thumbnails, social media graphics, and digital marketing assets for campaigns and promotions.

• Create product visuals, banners, and promotional graphics for the Rotor Riot online store, ensuring a cohesive e-commerce experience.

• Produce print materials such as flyers, event graphics, and marketing handouts, adhering to print production standards.

• Collaborate with video editors to design and integrate titles, overlays, and lower thirds, enhancing video content.

• Work closely with media and marketing team members to support ongoing projects and campaign initiatives, ensuring timely delivery of assets.

• Iterate on designs based on constructive feedback from stakeholders, while rigorously maintaining brand consistency and aesthetic integrity.

• Manage multiple design projects simultaneously in a fast-paced, deadline-driven environment, prioritizing tasks effectively.

📝 Enhancement Note: The responsibilities highlight a blend of digital and print design, with a significant focus on content creation for social media and e-commerce. The expectation to collaborate with video editors and support marketing campaigns indicates a need for cross-functional teamwork and an understanding of integrated marketing communications.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, or a related field is typically expected for roles of this nature, or equivalent practical experience.

Experience: 2-5 years of professional graphic design experience, with a demonstrated ability to produce high-quality visual assets for various platforms.

Required Skills:

• Proficiency in Adobe Photoshop, Illustrator, and InDesign, essential for creating and manipulating design assets.

• Strong understanding of graphic design fundamentals, including layout, typography, color theory, and visual hierarchy.

• Proven experience designing for print media (flyers, banners, marketing handouts), including understanding of print production requirements.

• Ability to create clean, consistent, and on-brand visuals that align with established brand guidelines.

• Strong organizational skills, meticulous attention to detail, and a high degree of reliability in meeting deadlines.

Preferred Skills:

• Experience with motion graphics software such as Adobe After Effects or similar tools for video animation and effects.

• Familiarity with the specific design formats and best practices for YouTube, Instagram, TikTok, and Shorts.

• Prior experience designing for e-commerce platforms or product-focused brands, understanding conversion-driven design.

• Product packaging design experience, demonstrating an ability to translate brand identity to physical products.

• Experience utilizing Canva for rapid creation of marketing assets, showcasing versatility in design tools.

• A genuine interest in FPV (First-Person View) drones, action sports, or digital media brands, indicating cultural fit and passion.

• Exposure to UI/UX design principles or website design, suggesting a broader understanding of digital interfaces.

📝 Enhancement Note: The requirements emphasize a strong foundation in core design software and principles, with preferred skills indicating a desire for a candidate who can grow with the company and contribute to emerging areas like motion graphics and e-commerce optimization. The "interest in FPV" suggests a strong cultural alignment is valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of design projects showcasing versatility across digital (social media, web banners, thumbnails) and print (flyers, event graphics) mediums.

• Demonstrations of strong typography, layout, and color application in a variety of contexts.

• Examples of how brand guidelines were applied and maintained across different projects and deliverables.

Process Documentation:

• Examples of workflow for taking a design from concept to final delivery, including any feedback loops or revision stages.

• Demonstrate ability to manage multiple projects, showing organizational methods and prioritization strategies.

• Showcase examples of creative problem-solving or innovative design solutions implemented for previous clients or projects.

📝 Enhancement Note: While not explicitly detailed, a strong portfolio is critical for a graphic designer. The emphasis on "maintaining brand consistency" and "iterating on designs based on feedback" implies that the portfolio should highlight not just aesthetic output, but also the candidate's process, adaptability, and understanding of brand stewardship.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Graphic Designer with 2-5 years of experience in Orlando, Florida, a competitive salary range would typically fall between $55,000 - $75,000 annually. This estimate considers the cost of living in the Orlando area and the specified experience level.

Benefits:

• Competitive compensation package.

• Comprehensive health benefits including medical, dental, and vision insurance.

• 401(k) retirement savings plan.

• Unlimited Paid Time Off (PTO), offering flexibility and work-life balance.

• Daily catered lunches for all employees, fostering a communal and supportive work environment.

• Employee product discounts, providing value on company offerings.

Working Hours: The role is full-time, with an estimated 40 hours per week. While the specific schedule isn't detailed, the on-site nature suggests standard business hours, with potential for flexibility depending on project demands.

📝 Enhancement Note: The salary estimate is based on aggregated data from reputable job boards and salary comparison websites for Graphic Designer roles in the Orlando, Florida metropolitan area, adjusted for the 2-5 year experience level. The benefits listed are directly from the job description and represent a strong overall package.

🎯 Team & Company Context

🏢 Company Culture

Industry: Drones, Drone Parts, E-commerce, Media, Technology (specifically FPV and enterprise/defense drone segments).

Company Size: The description implies a growing company, likely mid-sized, with distinct brands (Rotor Riot, Fat Shark) and expanding into enterprise/defense. This suggests a dynamic, potentially fast-paced environment with opportunities for impact.

Founded: While the founding date of "Unusual Machines" isn't explicitly stated, the mention of "Fat Shark" suggests a company with established brands and a history in the FPV drone market. The expansion into enterprise and defense indicates a forward-looking and ambitious trajectory.

Team Structure:

• The Graphic Designer will be part of the "Media Team," working closely with "creative, marketing, and media teams."

• Collaboration is emphasized with "video editors," "media and marketing team members," and cross-functionally with "media, marketing, and video teams." This indicates a collaborative, integrated team approach.

Methodology:

• The company emphasizes a "deep connection with the pilot community" and "obsessive attention to performance, design."

• There's a focus on "community, content, and cutting-edge technology."

• The expansion into enterprise and defense suggests a rigorous approach to product development, compliance, and meeting high-stakes requirements.

• The design process involves collaboration, iteration based on feedback, and maintaining brand consistency across diverse platforms.

Company Website: https://unusualmachines.com/

📝 Enhancement Note: Unusual Machines operates at the intersection of technology (drones), community (FPV pilots), and media (content creation). The culture appears to value innovation, strong community ties, and a commitment to quality and design, especially as they expand into more demanding sectors like defense.

📈 Career & Growth Analysis

Operations Career Level: This role is an entry-to-mid-level Graphic Designer position, suitable for individuals with 2-5 years of experience. It offers a foundational role within a media team, with significant potential for skill expansion and career growth within the company.

Reporting Structure: The Graphic Designer will report to a lead or manager within the Media Team. They will collaborate closely with other members of the Media Team, as well as individuals from Marketing and Video departments.

Operations Impact: The Graphic Designer's work directly influences the company's visual identity and brand perception across all customer touchpoints, including marketing campaigns, e-commerce platforms, and social media engagement. High-quality visuals are critical for driving engagement, conversions, and brand loyalty in the competitive drone and digital media markets.

Growth Opportunities:

• Skill Expansion: Opportunities to develop skills in motion graphics and video editing, moving beyond traditional graphic design. This aligns with the company's media-centric approach.

• Brand Development: Potential to take on more responsibility in shaping the visual identity of established brands like Rotor Riot and Fat Shark, and potentially new ventures.

• Cross-Functional Exposure: Gaining experience in marketing strategy, e-commerce optimization, and even enterprise/defense sector design requirements through collaboration.

• Career Progression: Advancement to Senior Graphic Designer, Art Director, or even roles in Brand Management or Creative Direction within the company as it scales.

📝 Enhancement Note: The growth opportunities are significant given the company's expansion and focus on content. The role is not just about execution but offers a path to develop a broader creative skillset and contribute strategically to brand building.

🌐 Work Environment

Office Type: The role is explicitly stated as "On-site" in Orlando, Florida. This suggests a traditional office environment where in-person collaboration is key.

Office Location(s): Orlando, Florida, United States. Specific office address details are not provided but would be relevant for commute planning.

Workspace Context:

• Collaborative Environment: The emphasis on working closely with Media, Marketing, and Video teams suggests an open and collaborative workspace designed to foster teamwork and idea exchange.

• Creative Tools and Technology: Access to industry-standard design software (Adobe Creative Suite) and potentially other creative tools would be expected.

• Team Interaction: Frequent interaction with colleagues from various departments, facilitating cross-functional project execution and knowledge sharing.

• Company Culture Integration: Employees are provided with catered lunches daily, indicating an effort to build community and a positive workplace atmosphere.

Work Schedule: The position is Full-Time, typically implying a standard 40-hour work week. While not specified, the on-site nature suggests adherence to typical business hours (e.g., 9 AM to 5 PM), with potential for occasional overtime depending on project deadlines.

📝 Enhancement Note: The on-site requirement in Orlando indicates a preference for in-person collaboration and team integration. The daily catered lunches are a notable perk that suggests the company invests in employee experience and fosters a strong team culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and creative output. Candidates may be asked to provide a link to their online portfolio.

• Skills Assessment/Design Challenge: A practical exercise to evaluate design skills, problem-solving abilities, and understanding of the brand. This could involve creating a specific asset (e.g., a YouTube thumbnail or social media graphic) under timed conditions.

• Interviews: Discussions with hiring managers and team members from the Media, Marketing, and potentially Video teams. Focus will be on design philosophy, collaboration style, experience with requested software, and cultural fit.

• Portfolio Review: A dedicated session to walk through selected pieces in the portfolio, discussing design rationale, process, and impact.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best showcase your skills relevant to this role (digital, social media, e-commerce, print).

• Highlight Process: For each project, briefly explain the brief, your design process, the tools used, any challenges faced, and the outcome or impact.

• Show Brand Adaptability: Include examples where you successfully adapted to or enforced brand guidelines.

• Demonstrate Versatility: Feature a range of work that spans different formats and objectives (e.g., marketing campaign graphics, product visuals, social media content).

• Be Ready to Discuss: Be prepared to articulate your design choices and how they align with business goals or audience needs.

Challenge Preparation:

• Understand the Brand: Thoroughly research Rotor Riot and Unusual Machines. Familiarize yourself with their current visual style, target audience, and marketing efforts.

• Practice Core Software: Ensure you are highly proficient in Photoshop, Illustrator, and InDesign. Be ready to demonstrate quick execution.

• Focus on Key Deliverables: Practice creating strong YouTube thumbnails and social media graphics quickly.

• Think About Feedback: Consider how you would incorporate constructive criticism into your design process, as this is a key part of the role.

📝 Enhancement Note: The interview process will likely heavily weigh the candidate's portfolio. Candidates should prepare to not only showcase their work but also to articulate their design thinking and collaborative approach, demonstrating how they can contribute to Unusual Machines' visual strategy.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: For raster image editing, manipulation, and digital asset creation.

• Adobe Illustrator: For vector graphics, logo design, icons, and scalable illustrations.

• Adobe InDesign: For layout design of print materials like flyers, handouts, and event graphics.

Analytics & Reporting: While not directly a designer's tool, understanding how design impacts metrics is key. Familiarity with analytics platforms to see how designs perform on social media or e-commerce sites would be beneficial.

CRM & Automation: Not directly applicable to this role, but understanding how marketing campaigns are managed could provide context for asset creation.

Preferred Tools:

• Adobe After Effects: For motion graphics, animations, and video editing support.

• Canva: For quick-turnaround marketing assets and social media content.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. The preference for After Effects and Canva indicates a desire for a designer who is adaptable and can contribute to both high-fidelity and rapid-production visual needs.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A culture that encourages fresh ideas and visually compelling design solutions.

• Collaboration: Strong emphasis on teamwork, cross-functional communication, and shared project success.

• Brand Stewardship: Commitment to maintaining and enhancing the visual identity and brand consistency of Rotor Riot and Fat Shark.

• Efficiency & Adaptability: Ability to work effectively in a fast-paced environment, manage multiple projects, and adapt to changing priorities and feedback.

• Community Focus: A passion for the FPV drone community and digital media, contributing to an authentic brand voice.

Collaboration Style:

• Integrated Teamwork: Working closely with Media, Marketing, and Video teams to ensure cohesive campaign execution and content creation.

• Feedback-Driven: An open culture where constructive feedback is welcomed and used to refine designs.

• Cross-Functional Communication: Regular interaction with different departments to understand project requirements and align visual strategies.

• Proactive Contribution: Encouraging team members to share ideas and contribute to the overall creative output.

📝 Enhancement Note: The company culture appears to be a blend of creative passion, collaborative spirit, and a drive for growth, particularly within the dynamic digital media and drone technology space. Values are likely centered around innovation, community engagement, and delivering high-quality visual assets.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: Balancing multiple projects with competing deadlines in a high-energy media and marketing setting.

• Brand Consistency: Ensuring all visual output adheres to brand guidelines across diverse platforms and formats, from social media to print.

• Evolving Trends: Staying current with design trends, especially in digital media and e-commerce, to keep visuals fresh and engaging.

• Cross-Functional Demands: Effectively translating design needs and feedback from various departments (marketing, video, e-commerce) into compelling visuals.

Learning & Development Opportunities:

• Motion Graphics & Video: Expanding skills into motion graphics and video editing, a key area for growth within the company's media focus.

• E-commerce Design Optimization: Learning to design for conversion and user experience on e-commerce platforms.

• Brand Strategy: Gaining deeper insights into brand building and visual identity development for established and emerging brands.

• Industry Exposure: Working with cutting-edge technology (drones) and in a rapidly growing market segment.

📝 Enhancement Note: The primary challenges stem from the dynamic nature of the media and e-commerce industries. Growth opportunities are strong, particularly in developing specialized skills like motion graphics and understanding the nuances of e-commerce conversion design within a niche technology market.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance multiple design projects with tight deadlines. How did you prioritize and manage your workload?" (Focus on project management, prioritization, and communication.)

• "How do you ensure brand consistency across different design deliverables, especially when working with multiple stakeholders?" (Highlight process, attention to detail, and communication skills.)

Company & Culture Questions:

• "What interests you about Unusual Machines and the drone/FPV industry?" (Research the company, its brands, and the FPV community. Show genuine interest.)

• "How do you approach receiving and incorporating feedback on your designs?" (Emphasize a constructive and collaborative mindset.)

Portfolio Presentation Strategy:

• Tell a Story: For each project, explain the "why" – the problem you solved or the goal you achieved.

• Show, Don't Just Tell: Use your visuals effectively to illustrate your points.

• Highlight Relevant Skills: Focus on projects that demonstrate proficiency in Photoshop, Illustrator, InDesign, and ideally, experience with social media or e-commerce graphics.

• Be Concise: Prepare to present your key projects within a limited timeframe, focusing on impact and process.

• Engage: Be prepared for questions about your design choices and be ready to discuss them thoughtfully.

📝 Enhancement Note: Interview preparation should center on showcasing a strong design foundation, adaptability, collaborative spirit, and a genuine interest in the company's niche. The portfolio is the primary tool, so practicing its presentation is crucial.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your resume and a link to your online portfolio through the Workable application portal.

• Portfolio Customization: Ensure your portfolio prominently features examples of digital graphics (social media, YouTube thumbnails), e-commerce assets, and print materials that align with the job description. Tailor the order or highlight specific projects that best match Unusual Machines' needs.

• Resume Optimization: Update your resume to clearly list proficiency in Adobe Photoshop, Illustrator, and InDesign. Quantify achievements where possible (e.g., "Designed graphics that increased social media engagement by X%"). Include keywords like "graphic design," "digital marketing," "e-commerce," "brand consistency," and "print design."

• Interview Preparation: Practice articulating your design process and rationale for key portfolio pieces. Be ready to discuss your experience with brand guidelines and working in a fast-paced environment. Research Unusual Machines and its brands (Rotor Riot, Fat Shark).

• Company Research: Familiarize yourself with the company's mission, products, and target audience. Understand their current visual style and identify areas where your skills can add value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.