Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: TESTEQUITY HISCO GROUP

Location: North Richland Hills, Texas, USA

Job Type: Full Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: April 14, 2026

Experience Level: 3-5+ Years

Remote Status: On-site

🚀 Role Summary

• Design visually compelling assets for integrated marketing campaigns across digital, web, email, and event channels to drive revenue and engagement.

• Collaborate closely with Creative Copywriters, Technical Content, Lifecycle Marketing, MarTech, and Events teams to translate strategic objectives into effective visual communication.

• Ensure brand consistency and a high-performing creative output that aligns with performance marketing goals, not just aesthetic appeal.

• Develop and optimize visual designs for various platforms, including digital ads, landing pages, social media, and print collateral, with a focus on clarity and user engagement.

📝 Enhancement Note: This role is positioned within a revenue-driving context, emphasizing the need for designers to understand how their creative output directly impacts business metrics like clicks, engagement, and conversions. The focus is on performance-driven design rather than purely artistic expression.

📈 Primary Responsibilities

• Design a wide range of assets for integrated campaigns, including but not limited to email templates, landing page graphics, digital advertisements, social media visuals, and print materials.

• Partner with the Creative Manager and Creative Copywriter to conceptualize and execute cohesive campaign creative strategies, ensuring alignment between copy and visuals.

• Support lifecycle marketing initiatives and promotional campaigns by producing high-performing visual assets that resonate with target audiences.

• Collaborate with the MarTech team to create and optimize visuals for marketing technology platforms, ensuring seamless integration and functionality.

• Develop engaging digital advertising creative across various platforms, adhering to platform-specific requirements and best practices for maximum impact.

• Translate complex technical content into clear, visually engaging layouts that are easy for customers to understand and navigate.

• Design event materials such as booth graphics, signage, presentations, and promotional collateral to support event marketing objectives.

• Contribute to the development and maintenance of design systems, templates, and scalable creative frameworks to ensure efficiency and brand consistency across all output.

• Uphold product quality standards through diligent design execution and adherence to brand guidelines.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on performance marketing and a deep integration with other marketing functions. The expectation is for the designer to not only create aesthetically pleasing work but also to understand and contribute to the effectiveness of campaigns in driving business outcomes.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a closely related field.

Experience: 3 to 5+ years of professional graphic design experience, with a preference for candidates with B2B, industrial, or in-house marketing backgrounds.

Required Skills:

• Proven proficiency in the Adobe Creative Suite, including Illustrator, Photoshop, and InDesign.

• Strong fundamentals in layout, typography, color theory, and composition.

• Demonstrated ability to design for both brand aesthetics and performance metrics (ads, email, web).

• Experience in creating campaign work, digital design, and print materials, as evidenced by a strong portfolio.

• Excellent understanding of visual hierarchy and clarity, with a specific aptitude for making technical content visually accessible.

• Ability to apply and evolve brand guidelines consistently across multiple brands.

• Experience designing for email, web UI, paid media, and social media formats.

• Skill in translating messaging into visuals that demonstrably improve engagement and conversion rates.

• Capacity to make complex information clear, structured, and easy to navigate for end-users.

• Demonstrated ability to collaborate effectively with copywriters, MarTech specialists, lifecycle marketers, and events teams.

Preferred Skills:

• Experience in B2B marketing environments.

• Familiarity with design systems and scalable creative frameworks.

• Understanding of SEO principles as they relate to web design and content.

• Basic knowledge of HTML/CSS for web design integration.

• Experience with project management tools (e.g., Asana, Trello, Jira).

📝 Enhancement Note: The requirements emphasize a blend of creative talent and strategic marketing acumen. The portfolio is crucial for demonstrating not just design skill but also the ability to create designs that achieve business objectives. The role requires adaptability to a fast-paced, high-output environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct campaign projects that demonstrate integrated design across multiple channels (e.g., digital ads, email, landing pages).

• Include examples of digital advertising creative, highlighting platform diversity and performance-oriented design choices.

• Present case studies of how design solutions translated complex or technical information into clear, engaging visuals.

• Feature print design examples, such as brochures, event signage, or direct mail pieces, to demonstrate versatility.

Process Documentation:

• Detail the design process for a specific campaign, from initial brief and concepting through final asset delivery and performance review.

• Illustrate how collaboration with copywriters and other marketing functions was managed to ensure cohesive campaign messaging.

• Explain the iterative design process, including feedback incorporation and optimization based on performance data or stakeholder input.

• Demonstrate how design templates or frameworks were utilized or created to improve efficiency and maintain brand consistency.

📝 Enhancement Note: The portfolio should go beyond mere visual examples to illustrate the designer's understanding of campaign strategy, cross-functional collaboration, and the impact of design on business outcomes. Documenting the process is key to showcasing problem-solving skills and strategic thinking in design execution.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 3-5+ years of experience in the North Richland Hills, TX area, the estimated annual salary range is $65,000 - $85,000. This estimate considers the cost of living in the Dallas-Fort Worth metroplex, the specific experience requirements, and the performance-driven nature of the role within a B2B context.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Paid Time Off (PTO) including vacation, sick leave, and holidays.

• 401(k) retirement savings plan with company match.

• Professional development opportunities, including workshops, training, and potential conference attendance.

• Opportunities for career advancement within the Creative and Marketing departments.

• Employee assistance program (EAP) for confidential support.

Working Hours: Standard full-time position, typically 40 hours per week. While the role is on-site, there may be occasional flexibility for urgent project needs, managed in coordination with the Creative Manager.

📝 Enhancement Note: The salary range is an estimation based on publicly available data for similar roles in the specified geographic location and experience level. Actual compensation may vary based on the candidate's qualifications, specific experience, and final negotiation. Comprehensive benefits are standard for full-time roles in this industry and region.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the industrial and technology sectors, likely serving B2B clients with specialized equipment or services. This context implies a need for clear, professional, and technically accurate visual communication.

Company Size: TESTEQUITY HISCO GROUP is likely a mid-sized to large organization, given the structured reporting lines and defined departmental functions (Creative, Marketing, MarTech, etc.). This size suggests established processes and opportunities for cross-functional collaboration.

Founded: Information regarding the exact founding date is not provided, but the company's presence in multiple locations and its established departments suggest a history of growth and stability.

Team Structure:

• The Graphic Designer is an integral part of the Creative team, which likely includes other designers, copywriters, and potentially content strategists.

• This Creative team reports to a Creative Manager, indicating a clear hierarchy and management structure within the department.

Methodology:

• Data-driven decision-making is implied through the emphasis on "performance" and "conversion" in design. Visuals are expected to contribute measurably to campaign success.

• Workflow planning and optimization are evident in the mention of design systems, templates, and scalable creative frameworks, aiming for efficiency and consistency.

• Automation is likely supported by the MarTech team, suggesting that designs need to be compatible with automated marketing processes and platforms.

Company Website: https://www.hisco.com/

📝 Enhancement Note: The company's industry and operational structure suggest a professional, results-oriented environment where creative output is directly tied to business objectives. The collaborative nature of the role requires strong interpersonal and communication skills to navigate interdepartmental relationships effectively.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer. It requires independent execution of design tasks, strong conceptualization skills, and the ability to manage multiple projects. It is not an entry-level position, demanding a solid foundation of experience and a portfolio that demonstrates proven capabilities.

Reporting Structure: The Graphic Designer reports directly to the Creative Manager. This structure allows for direct mentorship, feedback, and guidance on creative projects and career development.

Operations Impact: The Graphic Designer's impact is directly linked to revenue generation through the creation of high-performing visual assets for marketing campaigns. Their work influences customer engagement, lead generation, conversion rates, and overall brand perception. Success is measured by the effectiveness of their designs in achieving campaign objectives.

Growth Opportunities:

• Specialization: Potential to specialize in areas like digital advertising design, UI/UX for marketing assets, or brand system development.

• Skill Development: Opportunities to deepen expertise in Adobe Creative Suite, explore new design software, and learn about performance marketing principles.

• Leadership Potential: With demonstrated success and leadership in project execution, there may be opportunities to move into senior designer roles or team lead positions within the creative department.

• Cross-functional Exposure: Working closely with Lifecycle Marketing and MarTech can provide insights into broader marketing operations and technology, potentially opening doors to related roles.

📝 Enhancement Note: The role offers a clear path for growth within a specialized creative function, with opportunities to expand skill sets and take on more responsibility. The emphasis on performance means that designers who can demonstrate measurable impact are likely to be recognized for advancement.

🌐 Work Environment

Office Type: The role is on-site at the North Richland Hills, TX location. This suggests a traditional office environment conducive to in-person collaboration and team interaction.

Office Location(s): The primary office is located at 9151 Blvd 26 Bldg A Floor 4, North Richland Hills, TX 76180. This location is within the Dallas-Fort Worth metroplex, offering accessibility for local candidates.

Workspace Context:

• The workspace is likely a professional office setting designed to foster collaboration among the Creative and Marketing teams.

• Access to standard office technology, including computers, software, and potentially shared creative resources, is expected.

• The environment encourages direct interaction with colleagues, including the Creative Manager, Copywriter, and members of other marketing departments, facilitating real-time feedback and idea exchange.

Work Schedule: The standard work schedule is Monday through Friday, approximately 40 hours per week. While an on-site role, there might be some flexibility for urgent project needs, to be discussed with the Creative Manager.

📝 Enhancement Note: The on-site requirement points to a preference for a collaborative, in-person work dynamic, which can be beneficial for rapid iteration and team cohesion in creative projects. Candidates should be comfortable working within a structured office setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit for the role and company culture.

• Portfolio Presentation & Interview: Candidates will likely be asked to present their portfolio, discussing specific projects, design choices, and their impact. This will be followed by an interview with the Creative Manager and potentially other team members to assess skills, experience, and collaboration style.

• Skills Assessment/Creative Challenge: A practical exercise or a small creative challenge may be given to evaluate design skills, problem-solving abilities, and response to a brief under time constraints.

• Cross-functional Interviews: Interviews with members from Lifecycle Marketing, MarTech, or other relevant departments to gauge collaboration capabilities and understanding of integrated campaign needs.

• Final Interview: Potentially with a higher-level manager or HR to discuss culture fit, compensation, and final offer details.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your experience in B2B marketing, digital advertising, email design, and print collateral. Prioritize work that shows a clear understanding of campaign goals and performance.

• Tell a Story: For each project, articulate the problem, your design process, the challenges faced, your creative solutions, and the measurable results or impact achieved. Focus on the "why" behind your design decisions.

• Highlight Performance: Emphasize how your designs contributed to campaign success (e.g., increased click-through rates, higher engagement, improved conversion). Quantify results whenever possible.

• Brand Consistency: Showcase your ability to work within established brand guidelines and your skill in adapting them creatively.

• Technical Proficiency: Be prepared to discuss your proficiency with Adobe Creative Suite and any other relevant design tools.

Challenge Preparation:

• Understand the company's brand and target audience.

• Practice translating marketing briefs into visual concepts quickly and efficiently.

• Be ready to articulate your design rationale clearly and concisely, defending your choices based on strategic objectives.

• Focus on delivering a clear, well-executed solution that demonstrates attention to detail and an understanding of print or digital constraints.

📝 Enhancement Note: The interview process is designed to evaluate not only design skills but also strategic thinking, collaboration abilities, and the capacity to create performance-driven creative. A well-prepared portfolio presentation is critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Illustrator, Photoshop, and InDesign for creating a wide range of visual assets.

• Design Software: Familiarity with other design tools that may be used for specific tasks or prototyping.

Analytics & Reporting:

• While not a primary responsibility, understanding how to interpret basic performance metrics (e.g., CTR, engagement rates) from digital ads, email, and web pages will be beneficial for optimizing designs.

CRM & Automation:

• Marketing Automation Platforms: Experience designing assets compatible with platforms like HubSpot, Marketo, or Pardot is a plus, as these are often used for email and landing page campaigns.

• CRM Systems: Basic understanding of how design assets are integrated into CRM workflows (e.g., Salesforce) can be helpful.

• Project Management Tools: Proficiency with tools like Asana, Trello, or Jira is often expected for managing design tasks and workflows within a team.

📝 Enhancement Note: The core technical requirement is mastery of the Adobe Creative Suite. Experience with marketing technology platforms and an understanding of how designs integrate into automated workflows will provide a competitive edge.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on creating visuals that achieve measurable business outcomes, not just aesthetic appeal.

• Collaboration: A culture that values teamwork and cross-functional cooperation to achieve shared marketing and revenue goals.

• Brand Integrity: Commitment to maintaining consistent brand identity and messaging across all channels and brands.

• Efficiency & Scalability: A drive to develop repeatable processes, templates, and design systems that improve workflow and allow for rapid execution.

• Customer Focus: Designing with the end-user in mind, ensuring clarity, usability, and positive engagement.

Collaboration Style:

• Integrated Teams: Expect to work closely with copywriters, marketers, and technical teams, requiring clear communication and responsiveness.

• Feedback-Oriented: A culture that encourages constructive feedback to refine designs and improve campaign effectiveness.

• Agile Approach: The fast-paced, high-output environment suggests a need for adaptability and the ability to iterate quickly on designs.

• Knowledge Sharing: Opportunities to share design best practices and learn from other marketing disciplines.

📝 Enhancement Note: The company culture appears to be a blend of creative excellence and business pragmatism. Success in this role will depend on the ability to be a strong team player, adapt to rapid workflows, and consistently deliver designs that contribute to tangible business results.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to produce innovative and engaging designs that simultaneously meet strict performance metrics and brand guidelines.

• Fast-Paced Environment: A high-output role means managing multiple urgent requests and tight deadlines, requiring excellent time management and prioritization skills.

• Technical Content Translation: Effectively visualizing complex or technical information in a way that is easily understood by a broad audience can be demanding.

• Cross-Functional Alignment: Ensuring that design concepts align with the objectives and requirements of diverse teams (Marketing, Sales, Tech) requires strong communication and negotiation skills.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to deepen skills in areas like motion graphics, advanced photo manipulation, or UI/UX principles for marketing assets.

• Performance Marketing Insights: Gaining a deeper understanding of how design impacts conversion rates, A/B testing strategies, and customer journey mapping.

• MarTech Integration: Learning how creative assets are deployed and optimized within marketing automation platforms and other technologies.

• Brand Strategy: Developing a more comprehensive understanding of brand management and how to evolve brand identity consistently across various touchpoints.

📝 Enhancement Note: This role offers significant opportunities for professional growth by pushing the boundaries of creative execution within a performance-oriented framework. Overcoming challenges will directly contribute to skill development and career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative vision with strict brand guidelines. How did you approach it, and what was the outcome?" (Focus on demonstrating adherence to brand while showcasing creative problem-solving.)

• "Walk us through a campaign you designed where your visuals directly contributed to a significant business metric (e.g., increased clicks, conversions). What was your process, and how did you measure success?" (Prepare a case study with quantifiable results.)

Company & Culture Questions:

• "Based on your understanding of TESTEQUITY HISCO GROUP and the B2B industrial sector, what kind of design challenges do you anticipate in this role?" (Show research into the company and industry.)

• "How do you prefer to receive feedback on your designs, and how do you handle constructive criticism?" (Highlight your collaborative and adaptable nature.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenge, your creative solution, and the results.

• Quantify Impact: Wherever possible, include metrics that demonstrate the effectiveness of your designs (e.g., "This ad campaign resulted in a 15% increase in click-through rate").

• Showcase Versatility: Ensure your presentation includes examples of digital ads, email graphics, web elements, and print materials to cover the breadth of responsibilities.

• Explain Your Process: Be ready to discuss your thought process, the tools you used, and how you collaborated with others.

• Tailor to the Role: Highlight projects that align closely with B2B marketing, performance goals, and technical content visualization.

📝 Enhancement Note: Preparation should focus on demonstrating how your design skills directly support business objectives, your ability to collaborate effectively, and your understanding of the company's industry and needs. A strong portfolio presentation is key to showcasing these capabilities.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link on Paycom.

• Tailor Your Resume: Highlight experience and skills directly relevant to the job description, such as proficiency in Adobe Creative Suite, B2B marketing design, digital advertising, and campaign asset creation. Use keywords from the job description.

• Curate Your Portfolio: Ensure your portfolio prominently features examples of integrated campaign work, digital ads, email/web graphics, and print materials. Focus on projects demonstrating performance impact and clear communication of technical information.

• Prepare Your Portfolio Presentation: Practice walking through your selected projects, articulating your design process, challenges, solutions, and measurable results. Be ready to explain how your work aligns with campaign objectives and brand consistency.

• Research the Company: Familiarize yourself with TESTEQUITY HISCO GROUP, their industry, and their current marketing efforts. Understand their brand voice and visual identity to tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.