Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Rosen's Diversified, Inc.

Location: Omaha, NE, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: October 25, 2025

Experience Level: 2-5 Years (Mid-Level)

Remote Status: On-site

🚀 Role Summary

• Drive organizational goals through impactful visual communication by collaborating with the Marketing team to create and maintain a cohesive brand direction across all marketing and sales materials.

• Lead the design and development of diverse projects, ensuring alignment with brand identity and delivering high-quality design assets from creative brief to execution.

• Enhance visual identity across various formats including product packaging, brochures, digital ads, social media, presentations, and corporate communications.

• Contribute innovative design solutions and fresh perspectives to marketing strategies and brand campaigns, while managing multiple priorities in a fast-paced environment.

📝 Enhancement Note: While the provided job title is "Graphic Designer," the responsibilities and required skills, particularly the emphasis on collaboration with marketing, driving organizational goals, and executing marketing strategies, suggest a role that bridges traditional graphic design with marketing operations support. The focus on print and digital materials, campaign execution, and brand cohesion indicates a need for a designer who understands the strategic application of design in a business context, rather than purely aesthetic execution. This role can be categorized under Marketing Operations or Creative Operations due to its direct impact on Go-To-Market (GTM) collateral and campaign effectiveness.

📈 Primary Responsibilities

• Collaborate with the Marketing team and internal stakeholders to develop and maintain a consistent brand identity across all marketing and sales collateral, ensuring brand guidelines are met.

• Lead the end-to-end design process for various projects, including large-scale guides, catalogs, product packaging, digital and print advertisements, flyers, posters, and corporate communications.

• Translate creative briefs and project objectives into compelling visual designs that resonate with target audiences and achieve strategic goals.

• Enhance website elements with visually striking designs to improve user engagement and brand perception.

• Manage and organize project files meticulously, adhering to internal processes, and conduct thorough proofreading of all design assets before final delivery.

• Prioritize project milestones, manage competing demands effectively, and ensure timely delivery of high-quality design assets within budget constraints.

• Develop distinctive logos and comprehensive style guides for new initiatives or brand refreshes.

• Work closely with internal clients, project owners, and team members to understand their vision and foster strong collaborative relationships.

• Provide innovative insights into project concepts and translate them into engaging designs, building strong relationships with vendors for seamless communication and execution.

• Execute impactful marketing strategies and brand campaigns, demonstrating proactive ownership and delivering fresh perspectives.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can manage the full lifecycle of design projects, from initial concept to final delivery, with a strong emphasis on brand consistency and strategic alignment. The mention of "driving organizational goals" and "executing impactful marketing strategies" suggests that a candidate with an understanding of marketing objectives and how design contributes to them will be highly valued. This role requires not just creative talent but also project management and stakeholder communication skills essential for operations-focused creative roles.

🎓 Skills & Qualifications

Education:

Experience:

• A minimum of 2 years of experience in an agency or in-house creative team is required.

Required Skills:

• Adobe InDesign: Expert-level proficiency required for creating complex multi-page documents and layouts.

• Adobe Creative Suite: Strong proficiency in Photoshop, Illustrator, and Acrobat for image editing, vector graphics, and document management.

• Microsoft Office Suite: Competency in Word, Excel, and PowerPoint for document creation, data handling, and presentation design.

• Photography Enhancement & Manipulation: Proven ability to enhance and manipulate photography to achieve desired visual impact.

• Brand Guideline Adherence: Ability to consistently apply and develop designs within established brand guidelines.

• Project Management: Demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

• Communication Skills: Excellent verbal and written communication skills for effective collaboration with internal clients, marketing teams, and vendors.

• Critical Thinking: Strong analytical and problem-solving abilities to evaluate design solutions and approaches to challenges.

Preferred Skills:

• Video Production: Experience in video editing and production.

• Motion Graphics & Animation: Skills in creating animated graphics and visual effects.

• Microsoft Teams & SharePoint: Familiarity with these collaboration and document management tools.

• Logo Design & Style Guides: Experience in creating new logos and comprehensive brand style guides.

📝 Enhancement Note: The emphasis on Adobe InDesign for large-scale documents and the broader Adobe Creative Suite indicates a need for a technically proficient designer. The inclusion of photography enhancement and preferred skills in video/motion graphics suggests a role that is evolving with digital media needs, aligning with modern marketing operations trends. The requirement for strong communication and critical thinking points towards a candidate who can contribute strategically, not just execute visually.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Expertise in Multi-Page Design: Showcase examples of large-scale guides, catalogs, or extensive brochures that highlight your layout skills, information hierarchy, and ability to manage complex document structures.

• Brand Consistency Showcase: Include projects that clearly demonstrate your ability to work within established brand guidelines, or where you have successfully developed or evolved a brand's visual identity.

• Versatile Project Range: Present a diverse portfolio that includes examples of print collateral (brochures, ads), digital assets (social media graphics, web elements), and packaging design to reflect the breadth of responsibilities.

• Problem-Solving Through Design: Highlight projects where you translated a complex brief or business objective into a clear, effective, and visually compelling design solution.

Process Documentation:

• Workflow Understanding: Be prepared to discuss your design process, from receiving a brief and conducting research to concept development, revisions, and final file preparation.

• Asset Management: Demonstrate an understanding of organizing and delivering final design files in appropriate formats for print and digital applications, including proper naming conventions and folder structures.

• Collaboration in Process: Be ready to explain how you collaborate with marketing teams, project managers, and other stakeholders throughout the design lifecycle to ensure alignment and gather feedback.

📝 Enhancement Note: For a Graphic Designer role, a portfolio is paramount. The emphasis here is on showcasing not just aesthetic talent but also the ability to manage complex projects (multi-page documents), adhere to brand standards, and solve business problems through design. This aligns with operations expectations for efficiency, process adherence, and tangible results.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans.

• Disability Insurance: Protection against loss of income due to disability.

• Voluntary Benefit Options: A variety of additional benefit choices to suit individual needs.

• Retirement Savings: 401(k) benefits with an annual company match for eligible employees, supporting long-term financial planning.

• Professional Development: Access to professional and personal development programs, including Career and Learning Paths, designed to foster advancement opportunities.

Working Hours:

• This is a full-time position, typically involving approximately 40 hours per week. While the role is on-site, there may be some flexibility depending on project demands and team collaboration needs.

📝 Enhancement Note: The salary range is estimated based on general US market data for Graphic Designers with 2-5 years of experience in a mid-sized city like Omaha, NE. The specific range can vary based on the company's internal compensation structure and the candidate's exact qualifications and demonstrated impact. The inclusion of "Career and Learning Paths" under benefits highlights a commitment to employee growth, which is a significant draw for operations professionals seeking long-term career development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Agriculture & Food Processing (Holding Company for various business units like American Foods Group, Scientific Life Solutions, etc.)

Company Size: Approximately 5,000 employees, indicating a large, established organization with structured departments.

Founded: 1946, signifying a long history and stability, with three generations of family ownership.

Team Structure:

• Marketing Team Collaboration: The Graphic Designer will work closely with the Marketing Manager and other internal stakeholders, suggesting a collaborative environment where design is integrated into marketing initiatives.

• Cross-Functional Interaction: Expect to collaborate with various internal clients, project owners, and business partners across different business units of Rosen's Diversified, Inc.

• Reporting Structure: Likely reports to a Marketing Manager or Art Director, with direct collaboration across departments.

Methodology:

• Brand-Centric Design: A strong emphasis on maintaining established brand guidelines while fostering creativity.

• Strategic Visual Communication: Design is viewed as a tool to drive organizational goals and execute marketing strategies.

• Process-Oriented Workflow: Adherence to internal processes for project management, file organization, and delivery.

• Data-Informed Creativity: While not explicitly stated, effective marketing design often implies understanding target audiences and campaign performance.

Company Website: https://www.rosensdiversifiedinc.com/

📝 Enhancement Note: Rosen's Diversified, Inc. is a substantial, family-owned entity with a diverse portfolio of businesses. This structure suggests a need for strong brand management and the ability to adapt designs across different industry verticals. The "casual and down to earth culture" combined with a "family-owned" mentality implies a potentially supportive but still professional work environment. The operations aspect here lies in managing brand assets and creative production efficiently across a large organization.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Graphic Designer. This role is positioned to contribute significantly to marketing efforts through design execution and creative problem-solving. It requires a solid foundation of technical skills and at least two years of practical experience.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or an Art Director, working collaboratively with marketing specialists and potentially other creative team members. This position offers exposure to marketing strategy and campaign planning.

Operations Impact: The Graphic Designer's work directly impacts the company's visual communication, brand perception, and the effectiveness of marketing campaigns. High-quality, on-brand design assets are crucial for successful lead generation, customer engagement, and overall brand building, directly supporting Go-To-Market (GTM) objectives.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in areas like motion graphics, video production, or advanced packaging design based on project needs and personal interest.

• Brand Stewardship: Potential to take on more responsibility in managing and evolving brand guidelines for specific business units or new initiatives.

• Project Leadership: As experience grows, the role could evolve into leading design aspects of larger campaigns or mentoring junior designers.

• Career Paths: Rosen's Diversified, Inc. offers "Career and Learning Paths," suggesting structured opportunities for advancement within the creative or marketing departments, or even into related operational roles focused on content management or brand asset management.

📝 Enhancement Note: The emphasis on "Career and Learning Paths" is a key indicator that the company invests in employee development. For a Graphic Designer, this could mean opportunities to expand into areas like digital marketing design, UX/UI principles, or even aspects of marketing operations related to content asset management and workflow optimization.

🌐 Work Environment

Office Type: On-site position within Rosen's Diversified, Inc. facilities in Omaha, NE.

Office Location(s): 4427 S 110th Street, Omaha, NE 68137.

Workspace Context:

• Collaborative Atmosphere: The role requires close collaboration with the Marketing team and other internal departments, suggesting an environment that values teamwork and open communication.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite) and likely other office productivity tools (Microsoft Office, possibly Teams/SharePoint).

• Creative Environment: Expected to be a dynamic workspace where creative ideas are encouraged and visual output is a primary focus.

Work Schedule:

• Standard full-time hours (approx. 40 hours/week). The on-site nature suggests a structured work schedule, though occasional flexibility might be required for urgent project deadlines.

📝 Enhancement Note: An on-site role in a large, established company often means a structured, professional environment. The emphasis on collaboration and the availability of necessary design tools are crucial for operational efficiency in creative production.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely includes a review of your resume and digital portfolio to assess suitability for the role.

• Portfolio Presentation & Discussion: Candidates will likely be asked to present their portfolio, discussing specific projects, design choices, and how they achieved project objectives. Be prepared to articulate your process and problem-solving approach.

• Skills Assessment: May involve a practical design exercise or a discussion about your proficiency with required software (Adobe InDesign, Photoshop, Illustrator).

• Behavioral & Situational Questions: Expect questions related to your experience collaborating with teams, managing deadlines, handling feedback, and your approach to problem-solving.

• Cultural Fit Interview: An opportunity to discuss your understanding of the company's family-owned culture and how you would fit into the team dynamic.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest, most relevant projects. Prioritize those that showcase your ability to work with brand guidelines, create multi-page documents, and solve design challenges.

• Tell a Story: For each project, explain the brief, your role, the challenges faced, your creative process, the solutions you implemented, and the impact of your design. Quantify results if possible (e.g., "improved engagement by X%").

• Highlight Technical Proficiency: Be ready to discuss the software and techniques you used, especially your expertise in Adobe InDesign for complex layouts.

• Showcase Versatility: Include examples of both print and digital work to demonstrate your range.

• Accessibility: Ensure your digital portfolio link is accessible and loads quickly. A well-organized website or PDF is ideal.

Challenge Preparation:

• Design Exercise: If a design challenge is given, focus on understanding the brief thoroughly. Prioritize clarity, brand consistency, and meeting the stated objectives under time constraints.

• Process Articulation: Be prepared to walk through your thought process and design decisions clearly and concisely.

• Stakeholder Communication: Practice articulating your design rationale in a way that resonates with marketing objectives and business goals.

📝 Enhancement Note: For operations-focused roles like this, the interview process will likely assess not just creative skill but also process adherence, problem-solving capabilities, and the ability to work efficiently within a team and against deadlines. A well-prepared portfolio presentation that highlights these aspects will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe InDesign: Essential for creating large-scale guides, catalogs, and multi-page documents. Mastery is required.

• Adobe Creative Suite:

  • Photoshop: For image editing, retouching, and digital asset creation.
  • Illustrator: For vector graphics, logos, and illustrations.
  • Acrobat: For PDF creation, editing, and management.

• Microsoft Office Suite:

  • PowerPoint: For designing presentations and corporate communications.
  • Word: For document layout and content integration.
  • Excel: For data-related tasks that might inform design or reporting.

Analytics & Reporting:

CRM & Automation:

• Familiarity with how design assets are used within marketing campaigns managed through CRM or marketing automation platforms could be a plus, though not a primary requirement for this role.

📝 Enhancement Note: The core technical requirement is mastery of the Adobe Creative Suite, with a specific emphasis on InDesign for complex document creation. Proficiency in Microsoft Office is also a standard expectation. Experience with collaboration tools like Microsoft Teams and SharePoint is listed as a preference, indicating a move towards more integrated digital workflows.

👥 Team Culture & Values

Operations Values:

• Family & Down-to-Earth Culture: Rosen's Diversified, Inc. emphasizes a supportive, family-like atmosphere that values its employees and operates with a long-term perspective rather than solely short-term financial gains.

• Innovation & Entrepreneurship: The company comprises innovative entrepreneurs, suggesting an environment that encourages new ideas and proactive approaches.

• Professional Contribution: While casual, the culture rewards professional contributions and success, balancing approachability with performance expectations.

• Employee Development: A commitment to professional and personal growth through structured learning paths and development programs.

Collaboration Style:

• Cross-Functional Integration: The role necessitates close collaboration with marketing, internal clients, and project owners across various business units.

• Relationship Building: Emphasis on establishing strong relationships with internal stakeholders and external vendors to ensure smooth project execution and communication.

• Teamwork: Working within a team structure that values mutual support and shared goals, aligned with the family-oriented culture.

📝 Enhancement Note: The company's stated values of a "family culture," "down to earth," and "innovative entrepreneurs" suggest a workplace where open communication, mutual respect, and a drive for improvement are valued. For a designer, this means being comfortable sharing ideas, receiving feedback, and working collaboratively towards common marketing and business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creativity: The need to adhere to established brand guidelines while also producing fresh, innovative designs can be a creative challenge.

• Managing Diverse Project Demands: Juggling multiple projects across different business units with varying requirements and deadlines requires strong organizational and prioritization skills.

• Translating Complex Information Visually: Effectively communicating information within large guides, catalogs, or technical product materials requires strong information design skills.

• Adapting to Evolving Media: Keeping pace with new design trends and digital media formats while maintaining brand integrity.

Learning & Development Opportunities:

• Specialized Design Training: Opportunities to attend workshops or online courses to enhance skills in motion graphics, video editing, or advanced InDesign techniques.

• Brand Management: Potential to grow into a role with more significant responsibility for brand stewardship and asset management.

• Marketing Strategy Exposure: Gaining deeper insights into marketing campaign planning and execution through close collaboration with the marketing team.

• Cross-Disciplinary Learning: Exposure to the diverse business units within Rosen's Diversified, Inc. can broaden understanding of different industries and their unique design needs.

📝 Enhancement Note: The challenges presented are typical for a mid-level designer in a larger organization, emphasizing the need for strong process management and adaptability. The growth opportunities align with the company's commitment to development, offering paths for both technical skill enhancement and broader strategic involvement in marketing operations.

💡 Interview Preparation

Strategy Questions:

• Portfolio Walkthrough: Be prepared to present your portfolio, discussing 2-3 key projects in detail. Focus on:

  • The project brief and your understanding of the objectives.
  • Your design process and decision-making rationale.
  • How you ensured brand consistency and addressed client needs.
  • Any challenges you faced and how you overcame them.
  • The impact or success of your design.

• Software Proficiency: Be ready to answer questions about your experience with Adobe InDesign, Photoshop, and Illustrator, and how you use them for specific tasks.

• Problem-Solving Scenarios: "Imagine you have conflicting feedback from two stakeholders. How would you approach resolving this?" or "How would you design a brochure for a new product line that needs to stand out from competitors?"

Company & Culture Questions:

• "Why Rosen's Diversified, Inc.?" Research the company's history, its diverse business units, and its family-owned culture. Connect your values and career aspirations to what you learn.

• "How do you handle tight deadlines?" Provide an example of a time you successfully managed a high-pressure project.

Portfolio Presentation Strategy:

• Structure Your Presentation: Organize your portfolio by project type or by the skills you want to highlight.

• Focus on Impact: For each project, clearly articulate the problem, your solution, and the outcome. Quantify results if possible.

• Demonstrate Process: Show sketches, mood boards, or early concepts if they illustrate your creative journey and problem-solving.

• Highlight Technical Skills: Be ready to discuss specific tools and techniques used, especially your InDesign expertise for complex layouts.

• Conciseness: Be mindful of time. Practice your presentation to ensure it's engaging and efficient.

📝 Enhancement Note: The interview preparation emphasizes demonstrating not just creative talent, but also professionalism, strategic thinking, and the ability to collaborate effectively – all critical elements for operations roles. A strong portfolio that tells a story of problem-solving and impact will be key.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Rosen's Diversified, Inc. careers portal.

• Portfolio Customization: Tailor your digital portfolio to highlight projects most relevant to this role, emphasizing multi-page document design, brand adherence, and diverse collateral creation (print, digital, packaging).

• Resume Optimization: Ensure your resume clearly details your experience with Adobe InDesign and the broader Adobe Creative Suite, along with any relevant marketing collaboration or project management achievements. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, problem-solving skills, and how your work contributes to marketing objectives. Prepare to discuss your portfolio in detail.

• Company Research: Understand Rosen's Diversified, Inc.'s business model, its various divisions, and its family-owned culture to articulate your interest and cultural fit during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.