Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Reform UK Location: Westminster, England, United Kingdom Job Type: Full-time Category: Marketing Operations / Creative Services Date Posted: 2025-09-24T15:24:07 Experience Level: Mid-Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• This role is central to the visual communication strategy of a political movement, requiring rapid and high-volume production of engaging graphics for diverse platforms.
• Success hinges on the ability to translate complex political messages into clear, impactful visual assets that resonate with a national audience across digital and print mediums.
• The position demands strong proficiency in industry-standard design software and an understanding of how to maintain brand consistency across a wide array of campaign materials and merchandise.
• Collaboration with a dynamic team is key, necessitating excellent communication and the ability to adapt designs swiftly to meet evolving campaign needs and tight deadlines.

📝 Enhancement Note: While the role is titled "Graphic Designer," its context within a political movement suggests a strong emphasis on GTM (Go-To-Market) visual strategy and campaign execution, aligning it closely with marketing operations functions. The requirement for high-volume, fast-turnaround design points to a need for exceptional efficiency and process management within the creative workflow.

📈 Primary Responsibilities

• Design and produce a high volume of visual content for digital platforms, including social media posts, web banners, and digital advertisements, ensuring adherence to platform specifications and best practices for engagement.
• Develop and execute print design projects such as campaign literature, flyers, posters, merchandise, and event branding materials, maintaining brand consistency and print-readiness.
• Collaborate closely with marketing, communications, and campaign teams to conceptualize and deliver creative assets that effectively communicate key messages and campaign objectives.
• Adapt existing designs and branding elements for various applications and media, ensuring a cohesive and professional brand identity across all touchpoints.
• Translate complex policy information and political messaging into clear, compelling, and visually appealing graphics that are easily understood by a broad audience.
• Manage multiple design projects simultaneously, prioritizing tasks effectively to meet demanding deadlines in a fast-paced political environment.
• Maintain a high standard of design quality, accuracy, and polish across all deliverables, ensuring they are ready for national distribution and public consumption.
• Proactively contribute creative ideas and innovative design solutions to enhance the visual output and impact of Reform UK's communications.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and strategic visual communication, critical for political campaigns. The need to translate "complex messages" into "clear, eye-catching visuals" highlights the strategic importance of this role in campaign effectiveness, similar to how marketing operations supports sales enablement.

🎓 Skills & Qualifications

Education:

• A degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for this level of creative role.
• Equivalent practical experience with a strong portfolio demonstrating design proficiency may be considered in lieu of formal education.

Experience:

• Proven experience (2-5 years) in a graphic design role, preferably within a fast-paced agency, political campaign, or high-volume content production environment.
• Demonstrated ability to manage and deliver a significant volume of creative work under tight deadlines without compromising quality.

Required Skills:

• Graphic Design Expertise: Comprehensive understanding of design principles, including layout, typography, color theory, and visual hierarchy.
• Adobe Creative Suite Proficiency: Advanced skills in Adobe Photoshop, Illustrator, and InDesign for creating and manipulating digital and print assets.
• Digital Asset Creation: Proven ability to design engaging graphics optimized for social media platforms (e.g., Facebook, X, Instagram, TikTok) and digital advertising.
• Print Design Fundamentals: Experience in preparing files for print production, understanding CMYK color modes, bleed, and resolution requirements.
• Adaptability & Speed: Capacity to work efficiently and produce high-quality designs rapidly in response to evolving campaign needs.
• Brand Consistency: Ability to maintain and enforce brand guidelines across all visual communications.

Preferred Skills:

• Video Editing Software: Familiarity and practical experience with video editing software such as Adobe Premiere Pro and After Effects for creating motion graphics and video content.
• Motion Graphics: Experience in creating animated graphics or short video clips for social media and promotional materials.
• Web Design Basics: Understanding of web design principles and how graphics integrate with website user interfaces.
• Political Campaign Experience: Prior experience working on political campaigns or with political organizations, understanding the nuances of political messaging and visual strategy.

📝 Enhancement Note: The emphasis on "producing a high volume of sharp, engaging visuals that cut through" and "delivering great design quickly and consistently" strongly suggests that efficiency, workflow management, and rapid iteration are as crucial as creative talent. This aligns with operations roles focused on scalable output and process optimization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, well-curated design portfolio showcasing a diverse range of creative projects, with a particular focus on digital and social media graphics.
• Demonstrations of your ability to create impactful campaign materials, literature, and event branding.
• Examples that highlight your speed, efficiency, and ability to maintain design quality under pressure.
• Visual evidence of strong layout, typography, and color application skills across various media.
• Inclusion of projects that illustrate the translation of complex information or messaging into clear visual narratives.

Process Documentation:

• While not explicitly stated as a requirement, candidates with experience in documenting their design process, from brief to final delivery, will be better positioned to articulate their workflow during interviews.
• Understanding of version control and file management best practices for organizing a high volume of design assets.

📝 Enhancement Note: The requirement for a "strong design portfolio showing creativity and attention to detail" and the mention of producing "a large volume of content without losing quality" implies that candidates should be prepared to discuss their design workflow, asset management, and quality assurance processes as part of their portfolio review.

💵 Compensation & Benefits

Salary Range:

• Based on the location (Westminster, London, UK), experience level (2-5 years), and the demanding nature of the role within a political organization, a competitive salary is expected.
• A typical range for a Graphic Designer with this experience in London could be between £28,000 and £40,000 per annum. This estimate is based on industry benchmarks for similar roles in the UK's creative and political sectors.

Benefits:

• Competitive Salary: Reflecting the skills and experience required for this impactful role.
• Opportunity for National Impact: The chance to see your creative work seen by millions and contribute to a significant political movement.
• Creative Environment: Work within a dedicated creative team, contributing to high-profile campaigns.
• Professional Development: Potential for learning and growth through exposure to diverse design challenges in a dynamic political landscape.
• Standard UK Employment Benefits: This would typically include paid annual leave, statutory sick pay, and pension contributions as per UK employment law.

Working Hours:

• Full-time, 5 days per week.
• The role requires an "in office" presence in London, with occasional travel expected.
• While standard hours are implied, the nature of political campaigning may necessitate flexibility and occasional work beyond typical office hours to meet critical deadlines.

📝 Enhancement Note: Given the political context and fast-paced nature, the "occasional travel" and expectation of working "on tight deadlines" suggest that flexibility in working hours might be a de facto requirement. Salary is estimated based on London market rates for mid-level graphic designers.

🎯 Team & Company Context

🏢 Company Culture

Industry: Political Party / Campaigning Company Size: Reform UK's exact employee count isn't publicly detailed, but as a political party with national reach, it operates with a dedicated team focused on campaigning, communications, and policy. The creative team is likely to be integrated within the broader communications or campaign department. Founded: Reform UK was founded in 2018 (initially as the Brexit Party).

Team Structure:

• The Graphic Designer will likely be part of a core communications or creative team, working alongside content creators, social media managers, and campaign strategists.
• Reporting structure would typically be to a Head of Communications, Creative Director, or Campaign Manager, depending on the organizational hierarchy.
• Collaboration is expected to be cross-functional, involving close liaison with campaign organizers, policy advisors, and digital strategists to ensure visual outputs align with overall objectives.

Methodology:

• Data-Driven Visuals: While creative, the design output is expected to be informed by campaign data, social media performance metrics, and audience engagement insights to maximize impact.
• Agile Campaigning: Design processes will likely follow an agile methodology, allowing for rapid iteration and adaptation of visuals based on real-time feedback and campaign developments.
• Brand Amplification: The primary methodology is to amplify the party's message and brand identity through consistent, high-impact visual communication across all channels.

Company Website: reformparty.co

📝 Enhancement Note: The political context implies a culture driven by mission, rapid response, and a strong emphasis on public perception and engagement. Efficiency and the ability to translate political messaging into accessible visuals are paramount.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Graphic Designer. This role is focused on execution and contribution within the creative team, with opportunities to influence visual direction through strong design proposals and execution. Reporting Structure: The role likely reports into a senior member of the communications or creative department, such as a Creative Director or Head of Communications. This structure provides guidance and oversight while allowing for significant creative input. Operations Impact: The Graphic Designer's work directly impacts the public perception and engagement with Reform UK's messaging and campaigns. High-quality, impactful visuals are crucial for cutting through political discourse, driving social media engagement, and supporting fundraising and volunteer recruitment efforts.

Growth Opportunities:

• Senior Graphic Designer/Art Director: With proven success and expanded responsibilities, progression to a senior role or art direction is possible, leading teams and setting visual strategy.
• Specialization: Opportunity to develop expertise in specific areas like motion graphics, digital campaign design, or print production management.
• Cross-functional Skill Development: Exposure to campaign strategy, digital marketing, and communications management can broaden skill sets beyond core design.
• Political Campaign Leadership: For individuals interested in the political sphere, this role can serve as a gateway to broader campaign management or communications leadership roles.

📝 Enhancement Note: The "operations" aspect here relates to the systematic production and deployment of visual assets to support the overarching "business" of political campaigning. Growth involves not just design mastery but also strategic application of design in a high-stakes environment.

🌐 Work Environment

Office Type: The role is explicitly "5 days per week in office," indicating a traditional office-based work environment. This suggests a collaborative physical workspace. Office Location(s): London, specifically Westminster, England, United Kingdom. This central London location offers access to political hubs and a dynamic urban environment.

Workspace Context:

• Collaborative Hub: Expect a dynamic office setting where close interaction with colleagues from various departments (communications, campaign, digital) is encouraged.
• Creative Tools & Technology: Access to up-to-date design software and hardware necessary for high-quality creative output.
• Team Interaction: Opportunities to brainstorm, receive feedback, and collaborate on projects with fellow creatives and campaign stakeholders, fostering a team-oriented approach to visual production.

Work Schedule:

• Full-time, 5 days per week, in-office.
• While a standard schedule is implied, the nature of political campaigning means that flexibility and willingness to work extended hours during peak campaign periods or to meet critical deadlines are likely expected.

📝 Enhancement Note: The "in office" requirement underscores the importance of in-person collaboration, brainstorming, and rapid feedback loops, which are often crucial for fast-paced creative and campaign environments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess suitability for the role's creative and volume requirements.
• Portfolio Review & Discussion: A dedicated session to walk through the candidate's portfolio, discussing design choices, process, and problem-solving approaches. Expect questions on how you handle tight deadlines and high-volume output.
• Skills Assessment/Test: Potentially a practical design exercise or a short creative brief to assess design skills, speed, and ability to translate requirements into visuals.
• Team/Stakeholder Interview: Meeting with key members of the communications or campaign team to evaluate cultural fit, communication skills, and understanding of political messaging.
• Final Interview: Likely with a senior leader to discuss overall fit and contribution to the organization's mission.

Portfolio Review Tips:

• Highlight Volume & Speed: Select projects that demonstrate your ability to produce a high volume of work efficiently. If possible, show a series of related social media posts or campaign assets.
• Showcase Adaptability: Include examples where you adapted designs for different platforms or audience segments while maintaining brand integrity.
• Detail Your Process: For key projects, briefly explain your approach, from understanding the brief to final execution, emphasizing how you met deadlines or overcame creative challenges.
• Quantify Impact (If Possible): If any of your designs led to measurable outcomes (e.g., increased engagement, sign-ups), highlight these.
• Clarity and Polish: Ensure your portfolio is well-organized, easy to navigate, and professionally presented (PDF or well-structured website).

Challenge Preparation:

• Be prepared for a design challenge that might involve creating a social media graphic or a short campaign asset based on a brief provided during the interview process.
• Focus on speed, clarity of message, and adherence to brand guidelines.
• Practice articulating your design decisions and how they serve the campaign's objectives.
• Be ready to discuss how you manage feedback and iterations in a fast-paced environment.

📝 Enhancement Note: The emphasis on "high volume," "sharp, engaging visuals," and "tight deadlines" means the interview and portfolio review will heavily scrutinize efficiency, adaptability, and practical execution under pressure, alongside creative talent.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:
  • Adobe Photoshop: Essential for image editing, manipulation, and digital graphic creation.
  • Adobe Illustrator: Crucial for vector graphics, logos, icons, and scalable illustrations.
  • Adobe InDesign: Necessary for layout design of print materials like brochures, flyers, and publications.
• File Management: Familiarity with cloud storage solutions (e.g., Google Drive, Dropbox) and version control for asset organization is highly beneficial.

Analytics & Reporting:

• While not the primary focus, an understanding of how design impacts engagement metrics (likes, shares, clicks) on social media and digital platforms is advantageous. Basic familiarity with social media analytics dashboards could be a plus.

CRM & Automation:

• Not directly applicable to the core design role, but understanding how final assets are deployed through marketing automation platforms or CRM-linked campaigns could provide context.

📝 Enhancement Note: The required tools are standard for graphic design. Proficiency in these, particularly with an emphasis on efficient workflow and output optimization, is key.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong commitment to making a tangible impact on the political movement's success through compelling visual communication.
• Efficiency & Speed: Valuing the ability to produce high-quality work quickly and adapt to changing campaign needs.
• Collaboration: Fostering a team-oriented environment where ideas are shared, and collective effort drives campaign objectives.
• Clarity & Precision: Emphasizing clear communication of messages and meticulous attention to detail in all design outputs.
• Creativity & Innovation: Encouraging fresh ideas and innovative design solutions to stand out in a crowded media landscape.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with individuals from various departments, requiring strong communication and understanding of different campaign functions.
• Feedback-Oriented: A culture that encourages constructive feedback to refine designs and ensure they meet campaign goals effectively.
• Agile & Responsive: The team likely operates with agility, responding quickly to political developments and campaign opportunities with timely visual content.

📝 Enhancement Note: The culture likely mirrors that of a fast-paced political campaign: mission-driven, results-oriented, and requiring high levels of teamwork and adaptability. The "operations" aspect refers to the systematic delivery of creative assets to support this mission.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume, Tight Deadlines: Consistently producing a large quantity of high-quality visuals under significant time pressure.
• Translating Complex Messaging: Effectively simplifying and visualizing intricate political policies or messages for broad public understanding.
• Maintaining Brand Consistency: Ensuring a unified brand identity across a wide range of diverse campaign materials and platforms.
• Navigating Political Landscape: Adapting design strategies to the dynamic and often rapidly changing political environment.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunity to refine skills in areas like motion graphics and digital campaign optimization.
• Political Campaign Strategy: Gaining insight into the broader strategic thinking behind political campaigns and how visual design contributes to their success.
• Cross-Disciplinary Exposure: Learning from experts in communications, digital marketing, and campaign management.
• Portfolio Expansion: Building a robust portfolio with high-impact work for a national political movement.

📝 Enhancement Note: The primary challenge is operationalizing creativity for maximum political impact under demanding conditions. Growth opportunities lie in mastering this operational aspect and expanding strategic influence.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to produce a high volume of design assets under an extremely tight deadline. How did you manage your workflow and ensure quality?" (Focus on process, prioritization, and quality control).
• "How do you approach translating complex or abstract information into clear, compelling visuals for a general audience?" (Focus on conceptualization and visual storytelling).
• "How do you ensure brand consistency across a wide range of digital and print materials, especially when working with multiple stakeholders?" (Focus on process, asset management, and communication).

Company & Culture Questions:

• "What interests you about working for Reform UK and contributing to our political mission through design?" (Research the party's current platform and recent campaigns).
• "Describe your ideal team environment and how you contribute to a collaborative creative process." (Highlight teamwork, communication, and receptiveness to feedback).
• "How do you stay updated on design trends and best practices, particularly for digital and social media content?" (Showcase continuous learning and adaptability).

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio logically, perhaps by project type (social media campaigns, print collateral) or by demonstrating your ability to handle volume and speed.
• Tell the Story: For each selected project, briefly explain the brief, your creative process, the challenges you faced, and the outcome. If possible, quantify the impact of your design.
• Highlight Efficiency: Be ready to discuss how you manage your time and workflow to deliver on tight deadlines and high volumes. Show examples of series or campaigns where you produced multiple assets.
• Demonstrate Versatility: Showcase a range of skills, from digital graphics to print layout, and if applicable, motion graphics.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also the operational capacity for high-volume, rapid-turnaround design within a mission-driven, fast-paced environment.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Greenhouse.
• Portfolio Customization: Curate your portfolio to prominently feature examples of high-volume digital content (social media graphics, banners) and print collateral that showcase speed, efficiency, and strong design principles. Include case studies that demonstrate how you managed tight deadlines.
• Resume Optimization: Tailor your resume to highlight experience in fast-paced environments, proficiency with Adobe Creative Suite, and any experience with campaign materials or political organizations. Quantify achievements where possible (e.g., "Produced 50+ social media graphics per week").
• Interview Preparation: Practice articulating your design process, workflow management for high-volume tasks, and ability to translate complex messages into visuals. Prepare to discuss your portfolio in detail, focusing on the specific requirements of this role.
• Company Research: Familiarize yourself with Reform UK's current campaigns, messaging, and visual identity. Understand their target audience and how your design skills can contribute to their objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.