Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Prijsvrij Vakanties Location: 's-Hertogenbosch, North Brabant, Netherlands Job Type: Full-Time Category: Creative & Media / Art & Design / Marketing Date Posted: December 22, 2025 Experience Level: 5-10 Years Remote Status: On-site

🚀 Role Summary

• Drive creative development and growth for Prijsvrij Vakanties and D-reizen through innovative graphic design solutions.
• Collaborate within a small, dynamic team to conceptualize and execute engaging marketing campaigns, social media content, TV commercials, email marketing, and website/app designs.
• Maintain and enhance the visual identity and brand consistency across all digital and offline touchpoints, ensuring a strong and cohesive brand narrative.
• Leverage cutting-edge digital tools and technologies to bring creative ideas and customer wishes to life, directly impacting booking numbers and customer engagement.

📝 Enhancement Note: This role is positioned as a key contributor to both creative strategy and execution within the marketing function. The emphasis on driving booking numbers and customer engagement indicates a strong performance orientation, requiring the Graphic Designer to not only produce aesthetically pleasing work but also to understand and contribute to commercial objectives. The mention of "the latest & greatest on digital" suggests an expectation for staying current with digital design trends and tools.

📈 Primary Responsibilities

• Conceptualize, design, and produce a wide range of visual assets for marketing initiatives, including social media campaigns, email newsletters, website banners, and app interfaces.
• Collaborate with marketing and product teams to brainstorm and develop creative concepts for campaigns, promotions, and brand storytelling.
• Ensure all design outputs align with brand guidelines, maintain visual consistency, and effectively communicate commercial messages and calls to action.
• Develop and refine visual materials for offline marketing, such as posters, retail displays, and other print collateral, ensuring a unified brand experience.
• Contribute to the editorial review of design work, providing feedback and ensuring high standards of quality and creativity across all visual communications.
• Proactively identify opportunities for creative innovation in commercials, branding, seasonal campaigns, and promotional activities.
• Utilize Adobe Creative Suite (Photoshop, Illustrator) extensively for creating and editing digital and print assets.

📝 Enhancement Note: The responsibilities highlight a blend of strategic ideation and hands-on execution. The role requires an individual who can not only design but also contribute to the conceptualization of marketing campaigns and maintain brand integrity across diverse media. The explicit mention of "clear commercial message and/or call to action" underscores the performance-driven nature of the design work.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in a creative, graphic design, or related field.

Experience:

• Minimum of 5 years of relevant professional graphic design experience, with a proven track record in digital and offline marketing materials.

Required Skills:

• Mastery of Adobe Creative Suite, specifically Photoshop and Illustrator, for creating and manipulating graphics and layouts.
• Proven experience in developing digital communication assets, demonstrating an understanding of web and app design principles.
• Strong sense of typography, with the ability to apply it effectively for clear commercial messaging and user guidance.
• Demonstrated experience with offline marketing and branding materials, such as posters and retail displays.
• Excellent communication skills in both Dutch and English, enabling effective collaboration and presentation of design concepts.
• A keen eye for detail and a meticulous approach to design execution.
• Highly motivated, self-directed, and solutions-oriented with a strong passion for design.

Preferred Skills:

• Experience with HTML5, CSS, and JavaScript for web-based design and interactive elements.
• Experience with video editing and animation software, contributing to dynamic multimedia content.
• Familiarity with CRO (Conversion Rate Optimization), UX (User Experience) principles, and data analysis tools to inform design decisions.

📝 Enhancement Note: The requirement for 5+ years of experience positions this as a mid-level to senior role. The explicit mention of specific Adobe software, along with the preferred skills in HTML/CSS/JS and video/animation, indicates a need for a versatile designer capable of contributing to a wide array of digital marketing efforts. The emphasis on "secuur" (meticulous) and "gevoel voor typografie" (sense of typography) points to a need for precision and aesthetic sensibility.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of graphic design projects, with a strong emphasis on digital marketing assets (social media, web banners, email campaigns, app interfaces).
• Demonstrations of successful offline marketing and branding materials (e.g., print ads, posters, retail displays) that reflect an understanding of brand consistency.
• Case studies or project examples that illustrate your ability to translate creative concepts into commercially effective designs with clear calls to action.
• Evidence of your proficiency with Adobe Creative Suite (Photoshop, Illustrator) through the quality and complexity of your submitted work.
• Projects that highlight your attention to detail, strong typography skills, and understanding of visual hierarchy.

Process Documentation:

• While not explicitly required as documentation, candidates are expected to articulate their design process, from initial concept development and client brief interpretation to final asset delivery and iteration.
• Be prepared to discuss how you approach problem-solving in design, how you incorporate feedback, and how you ensure brand consistency throughout the design lifecycle.

📝 Enhancement Note: For a graphic design role, a strong portfolio is paramount. The emphasis on both digital and offline work, coupled with the need to demonstrate commercial impact, means candidates should curate their portfolios to highlight projects that show strategic thinking, not just aesthetic execution. Including examples that demonstrate an understanding of CRO or UX principles would be highly beneficial given the preferred skills.

💵 Compensation & Benefits

Salary Range:

• Competitive salary commensurate with experience and responsibilities. Based on industry benchmarks for a mid-to-senior level Graphic Designer in the Netherlands with 5-10 years of experience, the estimated range is €3,000 - €4,500 gross per month.

Benefits:

• A salary that matches your experience and responsibilities.
• 25 vacation days (for full-time employment).
• Discounts on travel through Prijsvrij Vakanties & D-reizen.
• Travel expense reimbursement.
• Comprehensive pension plan.
• 8% vacation pay.
• Access to over 800 online training courses for professional development.
• Collective discount on health insurance.
• Opportunities for internal development and career growth.

Working Hours:

• Full-time position, likely adhering to standard Dutch business hours (e.g., approximately 40 hours per week), with flexibility often found in creative roles.

📝 Enhancement Note: The salary estimate is based on average salaries for experienced graphic designers in the Netherlands, considering the company's industry and location. The provided benefits are comprehensive and typical for a full-time role in the Dutch market, with specific perks related to the travel industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel & Tourism. Prijsvrij Vakanties and D-reizen are prominent players in the Dutch travel market, offering a wide range of holiday packages. This industry context implies a fast-paced, customer-centric environment focused on creating appealing and inspiring travel experiences. Company Size: While not explicitly stated in the raw data, the mention of a "small team" for design collaboration, alongside the combined brands of Prijsvrij Vakanties and D-reizen, suggests a medium to large organization with distinct departments. The "more than 800 online training courses" implies a commitment to employee development that is often found in larger companies. Founded: The founding date is not provided, but the company operates within a competitive travel sector that requires continuous adaptation and innovation.

Team Structure:

• The Graphic Designer will be part of a small, dedicated design team, indicating close collaboration and shared responsibility.
• This team likely reports into a Marketing Manager or Head of Marketing, with strong cross-functional interaction with marketing campaign managers, digital specialists, and potentially product owners.
• The culture is described as informal, with hard workers making a difference, suggesting a results-oriented yet friendly atmosphere.

Methodology:

• Creative development is driven by ideation sessions and collaborative brainstorming.
• Designs are expected to be "spot-on," incorporating humor and creativity, while also being commercially sharp with clear calls to action.
• A strong brand sense and visual style are paramount, with an emphasis on the "latest & greatest on digital."
• The company encourages continuous learning, with access to data, tools, and training in CRO, UX, and data analysis to inform design strategy.

Company Website: Prijsvrij.nl (implied from domain_derived)

📝 Enhancement Note: The company culture appears to value creativity, humor, and a results-driven approach, all within an informal setting. The travel industry context means the work will be visually inspiring and focused on customer aspiration. The mention of data analysis and CRO/UX training suggests that design decisions are increasingly data-informed.

📈 Career & Growth Analysis

Operations Career Level: This role is for an experienced Graphic Designer, likely considered a mid-level to senior individual contributor. It involves significant creative input and responsibility for brand consistency and campaign execution, rather than entry-level tasks. The expectation of 5+ years of experience and the ability to conceptualize alongside designing places it beyond an assistant role.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or Head of Marketing. They will work closely with other members of the marketing team, including campaign specialists, content creators, and digital marketers. The "small team" structure suggests a collaborative reporting line where input is valued.

Operations Impact: The Graphic Designer's work directly impacts the company's commercial success by:

• Enhancing brand perception and customer engagement through compelling visuals.
• Driving bookings by creating effective marketing campaigns and clear calls to action.
• Ensuring a consistent and appealing brand experience across all customer touchpoints, from websites and apps to physical advertising.
• Contributing to the overall creative direction and innovation of the brands.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like motion graphics, UX/UI design, or data-driven campaign design.
• Leadership Potential: Progress to a Senior Graphic Designer, Art Director, or Creative Lead role, overseeing projects and mentoring junior designers.
• Cross-Functional Movement: Leverage design skills and industry knowledge to move into roles like Marketing Campaign Manager, Brand Manager, or Digital Marketing Specialist.
• Continuous Learning: Utilize the extensive online training resources (800+ courses) to acquire new skills in areas like CRO, UX, data analysis, and emerging design technologies.

📝 Enhancement Note: The growth opportunities are framed within the context of a company that invests in employee development. The role offers a clear path for advancement within creative disciplines or a transition into broader marketing functions, supported by the company's commitment to learning and development.

🌐 Work Environment

Office Type: The company has a physical office located in 's-Hertogenbosch, described as "fijn kantoor in het bruisende hart van 's-Hertogenbosch" (a nice office in the vibrant heart of 's-Hertogenbosch). This suggests a modern, well-located workspace. Office Location(s): Burgemeester Loeffplein 5, 's-Hertogenbosch, Netherlands. The office benefits from excellent public transport connections ("perfecte OV-verbinding") and is situated in a lively urban area.

Workspace Context:

• The workspace is designed to foster collaboration, with a "hecht en gezellig team" (close-knit and fun team) and an informal atmosphere.
• The office is equipped with sit-stand desks, suggesting a focus on employee well-being and ergonomic comfort.
• While not explicitly stated, it's highly probable that the design team has access to the necessary hardware and software for creative work, including high-performance computers and the Adobe Creative Suite.
• Opportunities for interaction with colleagues extend beyond work tasks, with regular Friday afternoon drinks and monthly padel tournaments.

Work Schedule:

• This is a full-time position, likely around 40 hours per week, adhering to standard Dutch business hours. While creative roles often have some flexibility, the on-site requirement suggests a structured work week focused on team collaboration and in-office presence.

📝 Enhancement Note: The work environment is characterized by a blend of professional focus and social engagement. The on-site nature of the role is emphasized, with benefits like sit-stand desks and good transport links highlighting the company's investment in employee comfort and accessibility. The social activities indicate a strong team-oriented culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and motivation letter, with a focus on relevant experience and passion for design.
• Portfolio Review & Discussion: Candidates will be asked to present their portfolio, discussing specific projects, their design process, and their understanding of brand strategy and commercial objectives. Be prepared to articulate how your designs have achieved specific goals.
• Team/Hiring Manager Interview: Discussion about your creative approach, problem-solving skills, and how you would fit into the team culture. This might include a brief creative challenge or a discussion based on hypothetical scenarios.
• Final Interview: Potentially with higher management, focusing on strategic alignment and long-term contribution.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills relevant to this role: digital marketing assets, branding, and campaigns with clear commercial intent. Include both strong visual execution and evidence of strategic thinking.
• Highlight Process: For each selected project, be ready to explain your thought process: the brief, your conceptualization, design choices, tools used, challenges overcome, and the outcome or impact.
• Quantify Impact: If possible, include metrics or results that demonstrate the effectiveness of your designs (e.g., increased engagement, conversion rates, booking numbers).
• Showcase Versatility: Include examples of both digital and offline work, demonstrating your ability to adapt your style and skills across different mediums.
• Brand Alignment: Be prepared to discuss how you approach maintaining brand consistency and how you might interpret and evolve the Prijsvrij Vakanties and D-reizen brands.

Challenge Preparation:

• Creative Brief Interpretation: If a creative challenge is given, focus on understanding the core objective and target audience.
• Time Management: For any timed exercise, allocate time for brainstorming, sketching/drafting, refining, and preparing to present your work.
• Communication: Clearly articulate your design decisions and rationale. Practice explaining your concepts concisely and persuasively, linking them back to business goals.

📝 Enhancement Note: The emphasis on portfolio presentation and the potential for a creative challenge suggests that the hiring team will be looking for not only technical skill but also strategic thinking and the ability to communicate design rationale effectively. Candidates should prepare to discuss their work in detail and demonstrate how their designs contribute to business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop and Illustrator for all graphic design tasks.
• Video/Animation Software: Experience with tools like Adobe After Effects or similar for video editing and animation, as mentioned in preferred skills.
• Design & Prototyping Tools: While not explicitly listed, familiarity with tools like Figma or Sketch could be beneficial for digital design and collaboration, especially if UX/UI is a focus.

Analytics & Reporting:

• Web Analytics: Familiarity with tools like Google Analytics to understand user behavior and campaign performance, which can inform design decisions.
• Data Analysis Tools: Access to data might be provided, and the ability to interpret basic data related to campaign performance or user engagement is a plus, especially with the mention of CRO and data analysis training.

CRM & Automation:

• While not directly used by a Graphic Designer for CRM management, an understanding of how design assets are deployed through marketing automation platforms (e.g., for email campaigns) and CRM-integrated marketing tools would be advantageous.

📝 Enhancement Note: The core technical requirement is a strong command of Adobe Photoshop and Illustrator. The preferred skills in video/animation and potential familiarity with UX/UI tools indicate a desire for a versatile designer who can contribute across multiple digital channels. The mention of CRO and data analysis suggests that design work is expected to be data-informed.

👥 Team Culture & Values

Operations Values:

• Creativity & Humor: A strong emphasis on innovative, engaging, and often humorous design solutions that resonate with customers.
• Customer Focus: Designing with the customer experience and booking journey in mind, aiming to inspire and simplify the travel planning process.
• Collaboration: Working effectively within a small team and cross-functionally with marketing and other departments to achieve shared goals.
• Results-Driven: Designing with a clear understanding of commercial objectives, ensuring that creative outputs contribute to increased bookings and brand growth.
• Continuous Improvement: A commitment to learning and staying updated with the latest design trends and digital technologies.

Collaboration Style:

• Team-Oriented: The role is part of a "small team" where ideas are developed together, suggesting a collaborative and supportive environment.
• Cross-Functional Integration: Close work with marketing campaign managers, digital specialists, and potentially product teams to ensure design aligns with overall marketing strategies and brand messaging.
• Feedback Exchange: An open culture where feedback on designs is given and received constructively to elevate the quality of work.

📝 Enhancement Note: The team culture values a blend of creative flair, a good sense of humor, and a strong orientation towards achieving business results. The collaborative nature of the team and the emphasis on cross-functional work are key aspects of how design functions within the broader organization.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity and Commerciality: The primary challenge will be to produce visually stunning and engaging designs that also meet strict commercial objectives and drive bookings.
• Rapidly Evolving Digital Landscape: Staying abreast of the latest design trends, digital platforms, and customer expectations in the fast-paced travel industry.
• Brand Consistency Across Multiple Channels: Ensuring a unified and strong brand identity across diverse digital and offline touchpoints for both Prijsvrij Vakanties and D-reizen.
• Team Collaboration Dynamics: Effectively contributing to a small, collaborative team while also managing individual design responsibilities and deadlines.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in areas like motion graphics, 3D design, or advanced digital illustration.
• Data-Informed Design: Developing skills in CRO, UX principles, and data analysis to create more effective and measurable design solutions.
• Brand Strategy: Gaining a deeper understanding of brand management, campaign strategy, and how design contributes to overarching marketing goals.
• Industry Exposure: Working within the dynamic travel sector provides continuous learning about consumer behavior and market trends.

📝 Enhancement Note: The challenges presented are common for creative roles in performance-driven marketing environments. The growth opportunities are well-supported by the company's stated commitment to learning and development, offering pathways for both technical and strategic skill enhancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a creative vision with strict commercial requirements. How did you approach it, and what was the outcome?" (Focus on your process, compromise, and results.)
• "How do you stay updated on the latest design trends and technologies, and how do you incorporate them into your work?" (Highlight your proactive learning and adaptability.)
• "Walk us through your process for designing a social media campaign or a website banner for a travel product. What are your key considerations?" (Demonstrate your strategic thinking and understanding of user engagement.)

Company & Culture Questions:

• "What appeals to you about Prijsvrij Vakanties and D-reizen, and how do you see your design style fitting into our brands?" (Research the brands, their current marketing, and align your passion.)
• "How do you handle constructive criticism or feedback on your designs, especially from non-designers?" (Showcase your maturity and collaborative spirit.)
• "Describe a project where your design directly contributed to a business goal, such as increased bookings or engagement. What metrics did you focus on?" (Prepare a specific case study example with quantifiable results.)

Portfolio Presentation Strategy:

• Tell a Story: For each project, explain the "why"—the brief, the problem, your solution, and the impact.
• Focus on Impact: Highlight how your designs achieved specific objectives, using metrics where possible.
• Showcase Process: Be ready to discuss your steps from concept to completion, including any challenges faced and how you overcame them.
• Tailor to the Role: Emphasize projects that align with the requirements of this Graphic Designer position (digital marketing, branding, commercial focus).
• Be Enthusiastic: Convey your passion for design and the travel industry.

📝 Enhancement Note: Interview preparation should focus on demonstrating both creative talent and strategic business acumen. Candidates should be ready to articulate their design process, quantify their impact, and show how they align with the company's brand and culture.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your CV and a compelling motivation letter through the provided application link.
• Curate Your Portfolio: Ensure your portfolio prominently features your strongest digital marketing assets (social media, web banners, email campaigns), branding work, and any projects with clear commercial objectives or measurable results. Tailor it to showcase your experience with Adobe Photoshop and Illustrator.
• Craft Your Motivation Letter: Clearly articulate why you are passionate about graphic design, the travel industry, and specifically Prijsvrij Vakanties and D-reizen. Highlight your 5+ years of experience and key skills that match the job description.
• Prepare for the Portfolio Review: Practice presenting 2-3 key projects from your portfolio, detailing your creative process, strategic considerations, and the outcomes achieved. Be ready to discuss your approach to typography and brand consistency.
• Research the Brands: Familiarize yourself with the Prijsvrij Vakanties and D-reizen brands, their current marketing efforts, and their target audience. This will help you tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.