Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Pandora

Location: New York, NY

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: March 30, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Supports the development and execution of on-brand creative assets across North America's key marketing initiatives, producing high-quality visual content for digital, print, in-store, and partner channels.

• Adapts global brand direction for regional needs while collaborating closely with cross-functional teams to ensure timely delivery and visual consistency.

• Plays an essential role in ensuring the visual expression of the brand is elevated, consistent, and aligned with strategic goals.

• Contributes to concepting and visual storytelling for integrated marketing campaigns, including potential photography campaigns using an internal photo studio.

📝 Enhancement Note: This role is specifically for the North America (NAM) region of Pandora, focusing on adapting global brand directives for local market relevance. The emphasis on "market relevance and inconsistencies with NAM priorities" suggests a need for a designer who can critically assess and optimize global assets for the North American consumer.

📈 Primary Responsibilities

• Design and produce creative assets across multiple channels, including digital, print, in-store signage, co-op materials, out-of-home (OOH), and broadcast.

• Support seasonal campaigns, sales, and product launches with high-quality visual assets that align with global brand guidelines for in-store and digital executions.

• Adapt global creative assets to suit the specific needs of North American and Caribbean retail, e-commerce, and partner-specific activations (e.g., Wholesale National Accounts, Disney Parks, Tourism partners).

• Contribute to the conceptualization and visual storytelling for integrated marketing campaigns.

• Assist in developing photography campaigns, with a preference for experience in shooting products.

• Partner closely with Brand Management, Visual Merchandising, PR, HR, Store Operations, and E-commerce teams to develop cohesive and effective creative solutions.

• Support sales and retail teams with the design of print materials and point-of-sale (POS) assets.

• Assist in preparing and organizing creative presentations for internal and partner reviews.

• Manage timelines and asset delivery schedules to ensure projects are completed on time and to specification.

• Prepare files for print and digital production, ensuring accuracy and technical precision.

• Work with external vendors to ensure production-ready artwork meets required specifications.

• Ensure all creative output is aligned with Pandora’s global brand standards, maintaining consistency across all deliverables while also ensuring market relevance for North America.

• Stay informed on design trends, industry best practices, and competitor activity to keep creative work fresh and forward-thinking.

📝 Enhancement Note: The responsibilities highlight a need for a versatile designer capable of end-to-end creative execution, from concept to production, across a wide range of physical and digital touchpoints. The requirement to adapt global assets for specific regional partners (e.g., Disney, National Accounts) indicates a strategic role in tailoring brand expression.

🎓 Skills & Qualifications

Education: Bachelor’s degree in graphic design or other related fields is preferred.

Experience: 5+ years of graphic design experience working either in-house or at an agency.

Required Skills:

• Advanced proficiency in Adobe Illustrator, Photoshop, AfterEffects, InDesign.

• Proven ability to design across in-store and digital channels, with a strong emphasis on email design.

• Experience managing and creating timelines for design projects.

• Strong ability to interpret creative briefs and translate them into customer-centric design solutions and communications.

• Demonstrated versatility as a designer, with a continuous drive to explore fresh, innovative visual approaches across graphic design, photography, digital, and retail environments.

• Solid understanding of design systems and digital templates, with an eye for identifying opportunities to evolve and enhance them.

• Excellent communication and presentation skills, with the ability to articulate design rationale clearly.

• Strong leadership, organization, and collaboration skills, even without formal people management responsibilities.

• Proficiency in Microsoft Office Suite and strong working knowledge of Mac OS.

• Experience working with external vendors for print production and project quotes.

• Experience providing art direction and creative feedback to peers and/or agency partners.

Preferred Skills:

• Experience with e-commerce design.

• Experience in shooting product photography using an internal photo studio.

• Experience collaborating cross-functionally and presenting work to diverse stakeholders, including senior leadership.

📝 Enhancement Note: The emphasis on "customer-centric design solutions" and "applying insights from performance and A/B testing" suggests that this role requires a data-informed approach to creativity, moving beyond purely aesthetic considerations to focus on measurable impact. Experience with AfterEffects indicates a need for motion graphics capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A polished and diverse portfolio is required, showcasing work in digital marketing, email design, campaign assets, social content, and e-commerce.

• The portfolio must demonstrate understanding of both printed and digital asset creation.

• Evidence of adapting global creative to regional needs or specific partner requirements.

• Examples of how design decisions were informed by performance data or A/B testing results.

Process Documentation:

• Ability to manage and create timelines, demonstrating project workflow and delivery management.

• Experience preparing files for print and digital production, highlighting attention to technical precision and vendor specifications.

• Examples of collaboration with cross-functional teams to ensure cohesive creative solutions.

• Demonstration of brand stewardship by maintaining consistency with global guidelines while incorporating market relevance.

📝 Enhancement Note: The portfolio requirement is explicitly stated as mandatory and must showcase a range of digital and print work, with a specific emphasis on email design and e-commerce. This suggests that candidates should curate their portfolios to highlight projects that align with Pandora's multi-channel marketing strategy and demonstrate their ability to drive business objectives through design.

💵 Compensation & Benefits

Salary Range: $93,000 - $115,000 per year, commensurate with experience.

Benefits:

• Robust compensation package including base salary and bonus.

• 401K plan to help secure your financial future.

• Medical, Dental, and Vision insurance.

• Short-term and Long-term Disability coverage.

• Basic Life and Accidental Death & Dismemberment (AD&D) insurance.

• Anniversary gift cards.

• Recognition program.

• Product discounts.

• Learning and development programs, including continuous feedback, LinkedIn Learning, and tuition reimbursement.

• Paid Time Off (PTO) package, including Vacation, Personal, Sick, and Celebration days.

• Paid Holidays.

Working Hours: 40 hours per week.

📝 Enhancement Note: The salary range is provided for New York, reflecting the cost of living and market rates for a Graphic Designer with 5-10 years of experience in a major metropolitan area. The comprehensive benefits package indicates a commitment to employee well-being and professional development, which are attractive to experienced professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Jewelry Retail & Luxury Goods. Pandora is described as the world's largest jewelry brand, specializing in accessible luxury.

Company Size: Pandora employs around 39,000 people worldwide. The North America (NAM) team comprises over 115 employees in offices (New York & Baltimore), over 80 in logistics, 100 in field positions, and over 3,900 in stores.

Founded: Headquartered in Copenhagen, Denmark. The provided text does not specify the founding year but highlights its global presence and market leadership.

Team Structure:

• The Graphic Designer will report to the Manager of Brand Creative.

• Close collaboration with various cross-functional teams including Brand Management, Visual Merchandising, PR, HR, Store Operations, and E-commerce.

Methodology:

• Brand Stewardship: Ensuring all creative output aligns with global brand standards while incorporating market relevance for North America.

• Customer-Centric Design: Translating creative briefs into solutions that resonate with the customer.

• Data-Informed Creativity: Applying insights from performance and A/B testing to refine creative assets.

• Collaborative Execution: Working closely with internal teams and external vendors to deliver cohesive and effective creative solutions.

• Continuous Improvement: Staying informed on trends and best practices to enhance design quality and efficiency.

Company Website: https://www.pandora.net/

📝 Enhancement Note: Pandora's culture emphasizes values like "We Dare," "We Care," "We Dream," and "We Deliver." This suggests an environment that encourages bold ideas, empathetic customer service, ambitious goals, and diligent execution. The emphasis on sustainability (100% recycled silver and gold, commitment to halving GHG emissions) is also a key cultural aspect.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level Graphic Designer, requiring 5+ years of experience and the ability to provide art direction and collaborate with senior stakeholders. It's a key contributor role within the Brand Creative team.

Reporting Structure: The Graphic Designer reports to the Manager of Brand Creative. This implies a structured team with clear oversight and opportunities for mentorship within the creative function.

Operations Impact: The Graphic Designer's work directly impacts the brand's visual representation across all North American channels, influencing customer perception, driving engagement, and supporting commercial objectives. The role is crucial for translating brand strategy into tangible marketing assets that enhance customer experience and strengthen partner initiatives.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in digital design, motion graphics (AfterEffects), and potentially photography.

• Cross-Functional Exposure: Gaining experience working with diverse teams (Marketing, Retail, E-commerce, PR) can broaden understanding of business operations.

• Brand Strategy Contribution: Contributing to concepting and visual storytelling for integrated campaigns allows for strategic input and brand influence.

• Leadership Development: While not a people management role, the expectation to provide art direction and collaborate with senior leadership fosters leadership competencies.

• Learning & Development: The company offers specific programs like LinkedIn Learning and tuition reimbursement, supporting continuous professional growth.

📝 Enhancement Note: The role offers a clear path for growth within a global brand, moving from execution to more strategic creative contributions. The emphasis on adapting global to local and working with various partners provides valuable experience for career progression in brand marketing and creative direction.

🌐 Work Environment

Office Type: The job is listed as "On-site," indicating a traditional office-based work environment. Pandora has offices in New York and Baltimore for its North America team.

Office Location(s): New York, NY. This is a major hub for marketing and creative roles, offering access to industry events and a dynamic work atmosphere.

Workspace Context:

• Collaborative Environment: The role requires close partnership with multiple internal teams, suggesting a dynamic and interactive workspace.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Microsoft Office) and potentially an internal photo studio.

• Team Interaction: Opportunities to collaborate with peers and present work to senior leadership, fostering a culture of shared learning and feedback.

Work Schedule: Standard 40-hour work week, typical for full-time roles. The "test and learn" environment suggests flexibility in approach and an iterative process, but the core schedule is likely fixed.

📝 Enhancement Note: Being an on-site role in New York City means the designer will be immersed in a bustling urban environment, with potential for networking and exposure to the broader creative industry. The collaborative nature implies an open or shared workspace designed to foster communication.

📄 Application & Portfolio Review Process

Interview Process: While not explicitly detailed, a typical process for a Graphic Designer role at a company like Pandora would likely involve:

• Initial Screening: Review of resume and portfolio by a recruiter.

• Portfolio Review: A deeper dive into the candidate's portfolio with the hiring manager and potentially other creative team members. This is a critical stage.

• Skills Assessment/Creative Challenge: Potentially a short design exercise or case study to assess problem-solving skills, creativity, and technical proficiency under timed conditions.

• Cross-Functional Interviews: Meetings with key stakeholders from marketing, retail, or e-commerce to assess collaboration and communication skills.

• Final Interview: Discussion with senior leadership or HR to assess cultural fit and overall suitability.

Portfolio Review Tips:

• Curate Strategically: Ensure your portfolio prominently features digital marketing, email design, campaign assets, social content, and e-commerce work as requested.

• Showcase Versatility: Include examples demonstrating proficiency across graphic design, photography, digital, and retail environments.

• Highlight Adaptation: If possible, include projects where you adapted global creative for local markets or specific partner needs.

• Quantify Impact: Where possible, present case studies that explain the creative brief, your design process, and the measurable business impact (e.g., increased engagement, conversion rates, brand consistency). Use performance data and A/B testing insights.

• Technical Proficiency: Be prepared to discuss your process for file preparation for print and digital production, and your experience with vendors.

• Storytelling: Frame your projects with a narrative that explains the problem, your solution, and the outcome.

Challenge Preparation:

• Understand the Brand: Research Pandora's current campaigns, brand guidelines, target audience, and recent marketing efforts.

• Analyze Creative Briefs: Practice deconstructing briefs to identify key objectives, target audiences, and desired outcomes.

• Articulate Your Process: Be ready to clearly explain your design decisions, rationale, and how you arrived at your solutions.

• Time Management: If given a challenge, practice working efficiently and prioritizing tasks.

• Presentation Skills: Prepare to present your work concisely and professionally, addressing potential questions about strategy, execution, and impact.

📝 Enhancement Note: The explicit mention of a portfolio requirement ("Portfolio is required that showcases printed and digital asset understanding") makes this a crucial part of the application. Candidates should prepare a digital portfolio that can be easily shared and reviewed, highlighting the specific types of work requested.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Illustrator, Photoshop, AfterEffects, and InDesign. These are the core tools for graphic design, digital asset creation, and motion graphics.

• Microsoft Office Suite: Proficiency in Word, Excel, and PowerPoint for general business operations, presentations, and reporting.

• Mac OS: Strong working knowledge required, indicating the standard operating system for creative professionals at Pandora.

Analytics & Reporting:

• A/B Testing Tools: Experience applying insights from A/B testing to refine creative is crucial, suggesting familiarity with testing platforms or analytics dashboards that inform creative iteration.

CRM & Automation:

• Not explicitly mentioned, but experience with e-commerce platforms and digital marketing workflows is implied.

📝 Enhancement Note: The specific mention of AfterEffects suggests a need beyond static design, indicating that candidates with motion graphics skills will be highly valuable. The requirement to use insights from A/B testing points towards a data-driven approach to creative development, common in digital marketing operations.

👥 Team Culture & Values

Operations Values:

• "We Dare": Encourages innovative thinking and taking initiative in creative execution.

• "We Care": Implies a focus on customer-centric design and understanding the impact of creative on the consumer experience.

• "We Dream": Fosters ambitious creative goals and the development of forward-thinking visual concepts.

• "We Deliver": Emphasizes timely execution, attention to detail, and producing high-quality assets that meet business needs.

• Brand Stewardship: A strong commitment to maintaining brand consistency while ensuring relevance and impact in the North American market.

Collaboration Style:

• Cross-Functional Integration: Close partnership with Brand Management, Visual Merchandising, PR, HR, Store Operations, and E-commerce teams.

• Feedback Exchange: Expected to provide art direction and creative feedback to peers and agency partners, and to participate in internal reviews.

• Stakeholder Engagement: Ability to present work and rationale clearly to diverse stakeholders, including senior leadership.

📝 Enhancement Note: Pandora's core values ("Dare," "Care," "Dream," "Deliver") should be reflected in how candidates present their work and approach creative challenges. Demonstrating how their design process aligns with these values will be key to cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Global vs. Local: Adapting global brand guidelines to resonate effectively with the North American market while maintaining brand integrity.

• Fast-Paced Environment: Working in an iterative, test-and-learn setting requires agility, quick turnaround times, and the ability to incorporate feedback rapidly.

• Multi-Channel Complexity: Producing consistent and impactful creative across a wide range of channels (digital, print, in-store, social, e-commerce, partner activations).

• Staying Current: Continuously evolving design trends, digital standards, and competitor activity to keep creative work fresh and relevant.

Learning & Development Opportunities:

• Advanced Software Skills: Deepening expertise in Adobe AfterEffects and other relevant creative tools.

• Strategic Creative Input: Contributing to concept development and visual storytelling for integrated campaigns.

• Cross-Functional Understanding: Gaining insights into marketing, retail, e-commerce, and partner program strategies.

• Professional Development Programs: Access to LinkedIn Learning, tuition reimbursement, and continuous feedback mechanisms to support career growth.

• Brand Expertise: Developing a deep understanding of Pandora's products, brand ethos, and consumer base.

📝 Enhancement Note: The challenges presented are common in global marketing creative roles, requiring strong adaptability and problem-solving skills. The growth opportunities are geared towards developing a well-rounded creative professional with both technical prowess and strategic understanding.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt global brand guidelines for a specific regional market. What were the challenges, and how did you ensure brand consistency while achieving market relevance?" (Assesses understanding of global/local balance).

• "Walk me through your process for designing a multi-channel campaign. How do you ensure visual consistency across digital, print, and in-store assets?" (Evaluates workflow and strategic thinking).

• "How do you incorporate performance data and A/B testing insights into your creative process? Can you provide an example?" (Tests data-driven approach).

Company & Culture Questions:

• "What excites you about Pandora as a brand, and how do you see your design skills contributing to our mission?" (Gauges brand alignment and passion).

• "How do you embody Pandora's values of 'Dare,' 'Care,' 'Dream,' and 'Deliver' in your creative work?" (Assesses cultural fit).

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio by project type (e.g., Digital Campaigns, Email Design, Print Assets) or by the impact demonstrated.

• Tell the Story: For each project, clearly articulate the brief, your role, your design process, the tools used, and the achieved results (quantify where possible). Focus on the "why" behind your design decisions.

• Highlight Key Skills: Ensure your presented work directly addresses the requirements: digital marketing, email design, campaign assets, social content, e-commerce, and print understanding.

• Showcase Versatility: Include examples that demonstrate your ability to work across different media and styles.

• Technical Confidence: Be prepared to discuss your file preparation methods for print and digital production.

• Engage Your Audience: Practice presenting your work clearly and concisely, inviting questions and discussion.

📝 Enhancement Note: Candidates should prepare a digital portfolio that can be easily navigated and discussed during virtual or in-person interviews. Having specific examples ready to illustrate responses to strategy and culture questions will be highly beneficial.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Pandora careers site.

• Portfolio Customization: Ensure your submitted portfolio prominently features digital marketing assets, email design, campaign visuals, social content, and e-commerce examples. Tailor your selection to reflect the specific requirements of this role and Pandora's brand aesthetic.

• Resume Optimization: Highlight your 5+ years of experience, advanced Adobe Creative Suite proficiency (Illustrator, Photoshop, AfterEffects, InDesign), experience with print and digital production, and any relevant achievements in adapting global creative or working with partners. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, rationale, and results for key portfolio pieces. Be ready to discuss your understanding of brand stewardship, customer-centric design, and data-informed creativity. Prepare examples that demonstrate your collaboration skills and alignment with Pandora's core values.

• Company Research: Thoroughly research Pandora's current marketing campaigns, brand identity, target audience, and recent initiatives in the North American market. Understand their commitment to sustainability and their position as a global jewelry leader.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.