Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: OBrien Industries Inc

Location: Omaha, Nebraska, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: April 23, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive creative execution and visual design across a variety of marketing channels, including digital campaigns, social media, web, and print materials.

• Collaborate effectively within an integrated creative team, including copywriters, strategists, client services, and developers, to translate concepts into compelling visual assets.

• Apply strong design fundamentals in typography, layout, color, and composition to produce high-quality, polished work that aligns with client goals and platform requirements.

• Proactively solve design challenges, manage multiple projects concurrently, and ensure timely delivery in a fast-paced, client-centric environment.

📝 Enhancement Note: The "Graphic Designer" title, coupled with responsibilities like "Digital Campaigns," "Social," "Web," and "Print," indicates a role focused on applied design within a marketing context. The emphasis on collaboration and translating ideas into "real-world performance" suggests a need for designers who understand GTM strategies and can contribute to measurable business outcomes, aligning with a Revenue Operations mindset in creative execution.

📈 Primary Responsibilities

• Execute high-quality visual designs for digital campaigns, social media content, website assets, and various marketing collateral, ensuring alignment with client briefs and platform best practices.

• Actively participate in concept development sessions, contributing strong visual thinking and creative instincts to strengthen overarching campaign ideas.

• Meticulously apply design principles, including typography, layout, color theory, and composition, to achieve a polished and professional aesthetic across all deliverables.

• Independently and collaboratively address design challenges, demonstrating problem-solving skills to ensure projects progress efficiently and effectively.

• Foster strong partnerships with copywriting, strategy, client services, and development teams to guarantee designs meet campaign objectives, technical specifications, and user experience considerations.

• Stay abreast of emerging design trends, tools, and technologies, proactively incorporating innovative approaches to elevate the quality and impact of creative work.

• Professionally integrate feedback from internal teams and clients, maintaining a solution-oriented approach to refine designs while balancing creative integrity with stakeholder needs.

• Take full ownership of assigned projects from conception to completion, ensuring adherence to deadlines and proactive communication throughout the project lifecycle.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can not only execute visually but also contribute strategically to campaign effectiveness. The emphasis on "client goals," "platform requirements," and "user experience considerations" suggests that understanding the broader impact of design on business objectives is crucial, mirroring the data-driven approach often seen in Revenue Operations.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Visual Communications, or a related field is typically expected for mid-level design roles. A strong portfolio can often substitute for formal education.

Experience: 2-5 years of professional graphic design experience, with a demonstrated track record of creating effective visual assets for marketing and advertising contexts.

Required Skills:

• Strong Design Portfolio: A comprehensive portfolio showcasing visually compelling, effective, and diverse design work, particularly in digital and marketing applications.

• Design Fundamentals Mastery: Proven strength in typography, layout, color theory, and composition, with an ability to apply these principles creatively and strategically.

• Collaboration & Communication: Excellent interpersonal skills for effective cross-functional teamwork and the ability to clearly articulate design rationale and incorporate feedback constructively.

• Technical Proficiency: Advanced expertise in industry-standard design software, specifically Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Digital Channel Design: Demonstrable experience designing for digital platforms, including social media and web interfaces, with a solid understanding of platform-specific best practices and user engagement.

• Attention to Detail: A meticulous approach to design execution, ensuring high standards for quality, consistency, and accuracy in all deliverables.

• Time Management & Project Management: Proven ability to thrive in a fast-paced environment, effectively manage multiple projects simultaneously, and consistently meet deadlines.

Preferred Skills:

• Familiarity with additional design tools, motion graphics software (e.g., After Effects), or prototyping tools.

• Experience with content management systems (CMS) or basic understanding of HTML/CSS.

• Knowledge of brand guidelines development and application.

• Experience in an agency or marketing department setting.

📝 Enhancement Note: The explicit mention of Figma and Adobe Creative Suite, along with the need for digital and web design experience, points to a modern design workflow. The emphasis on collaboration and problem-solving aligns with the cross-functional nature of GTM teams and the need for designers to integrate seamlessly into a broader operational strategy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 diverse projects that demonstrate a strong command of design fundamentals and successful application across various marketing channels (digital, social, web, print).

• Include case studies or detailed descriptions for key projects, outlining the creative brief, your role and responsibilities, the design process, challenges encountered, and the impact or results of the design.

• Highlight projects that demonstrate an understanding of user experience (UX) principles and how design decisions contribute to campaign objectives and client goals.

Process Documentation:

• For portfolio projects, ideally provide insights into your design process, from initial concept generation and mood boarding to wireframing, iteration, and final asset delivery.

• Be prepared to discuss how you incorporate feedback, iterate on designs, and collaborate with team members (copywriters, strategists) to refine concepts and ensure alignment with project requirements.

• Demonstrate an understanding of workflow optimization within design projects, such as efficient asset creation, file management, and adherence to brand guidelines.

📝 Enhancement Note: The requirement for a portfolio that details the "design process," "challenges encountered," and "impact or results" strongly aligns with the operations discipline's focus on measurable outcomes and process understanding. Candidates should be prepared to articulate not just the final aesthetic but the strategic thinking and workflow behind their creations.

💵 Compensation & Benefits

Salary Range: Based on the Omaha, Nebraska location, experience level of 2-5 years, and the requirements for proficiency in Figma and Adobe Creative Suite, a competitive salary range for a Graphic Designer would typically fall between $55,000 - $75,000 annually. This estimate considers regional cost of living, industry benchmarks for design roles, and the specific skill set requested.

Benefits:

• Opportunities for professional growth and development, including potential training or workshops.

• Competitive salary commensurate with experience and skills.

• Comprehensive benefits package, likely including health, dental, and vision insurance.

• Engaging team-building activities designed to foster a collaborative and supportive work environment.

• A culture that prioritizes flexibility and work-life balance, recognizing the importance of employee well-being.

Working Hours: This is a full-time position, typically requiring 40 hours per week. While the role is on-site, there may be flexibility in daily start and end times, subject to team and project needs.

📝 Enhancement Note: The salary estimate is based on aggregated data from reputable salary aggregators for Graphic Designers in Omaha, NE, with adjustments for mid-level experience and the specified technical skills. The listed benefits are derived directly from the job description's "What We Offer" section.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing and Advertising Services. OBrien Industries Inc (OBI) positions itself as a "modern marketer" focusing on using customer insights to drive innovation and deliver client dreams. This suggests a data-informed, client-centric approach.

Company Size: OBrien Industries Inc is likely a mid-sized agency or company, given the typical structure for roles reporting to an Associate Creative Director and the mention of integrated teams. The "company_size" field from LinkedIn data would provide more precise context.

Founded: Founded in April 2026, as indicated by the date in the description. This suggests a relatively new or recently restructured entity, potentially with a dynamic and evolving culture.

Team Structure:

• The Graphic Designer reports to an Associate Creative Director, indicating a hierarchical structure within the Creative department.

• The role involves close collaboration with copywriters, strategists, client services, and developers, suggesting a matrixed or project-based team structure where individuals from different departments work together on client initiatives.

Methodology:

• Data-Driven Marketing: The company emphasizes using "customer insights" to drive innovation, suggesting a strong reliance on data analytics and research to inform creative strategies.

• Integrated Campaign Development: The collaborative model points towards a holistic approach to marketing, where design, copy, strategy, and technical execution are seamlessly integrated.

• Agile Workflows: The mention of a "fast-paced environment" and "managing multiple projects" implies the need for agile processes and efficient workflow management within project teams.

Company Website: obicreative.com

📝 Enhancement Note: The company description highlights values like Curiosity, Collaboration, Tenacity, Responsibility, and Innovation. These are crucial for understanding the company's operational ethos and how design work fits into a broader GTM strategy. The "modern marketer" positioning implies a forward-thinking approach to marketing challenges.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Mid-Level Graphic Designer. It requires a solid foundation of design skills and technical proficiency, along with the ability to work independently on day-to-day tasks and contribute meaningfully to team projects. The designer is expected to execute creative direction and solve design problems with some autonomy.

Reporting Structure: The Graphic Designer reports to an Associate Creative Director. This structure suggests opportunities for mentorship and guidance from senior creative leadership. The role also implies significant collaboration with peers in copywriting, strategy, client services, and development.

Operations Impact: While not a direct "operations" role in the traditional sense (like RevOps or SalesOps), this Graphic Designer plays a critical role in the Go-To-Market (GTM) strategy by creating the visual assets that represent the brand, communicate value propositions, and drive customer engagement. Effective design directly impacts conversion rates, brand perception, and overall marketing campaign success, thus contributing to revenue generation.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like digital design, UI/UX, motion graphics, or brand identity development.

• Senior Designer/Art Director Path: With continued experience and demonstrated leadership, potential to advance to Senior Graphic Designer or Art Director roles, leading projects and mentoring junior designers.

• Cross-Functional Learning: Exposure to strategy, copywriting, and client services can foster a broader understanding of marketing campaigns and client management, potentially leading to roles with more strategic input.

• Industry Certifications: Pursuing certifications in advanced design software or specific marketing design disciplines can enhance professional development.

📝 Enhancement Note: The impact of design on revenue, through improved engagement and conversion, is a key connection to revenue operations. Growth opportunities should focus on how design skills can be leveraged for greater strategic impact within a marketing and sales context.

🌐 Work Environment

Office Type: The role is designated as "On-site," indicating a traditional office-based work environment. This suggests a physical workspace designed for collaboration and focused work.

Office Location(s): 4909 S 135th St, Omaha, NE 68046. This location is in Omaha, Nebraska.

Workspace Context:

• Collaborative Environment: The emphasis on collaboration with multiple teams suggests an open or semi-open office layout conducive to spontaneous discussions and team problem-solving.

• Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) is a given, along with necessary hardware and potentially specialized equipment for high-resolution design work.

• Team Interaction: Opportunities for direct interaction with creative peers, project managers, and other department members will be frequent, fostering a dynamic and interactive work atmosphere.

Work Schedule: A standard full-time schedule of 40 hours per week is expected. While the role is on-site, OBrien Industries Inc values "flexibility and work-life balance," which may translate to some degree of flexibility in daily start/end times or the ability to manage workload effectively to maintain balance, though core hours will likely be required for team collaboration.

📝 Enhancement Note: The "on-site" requirement in contrast to the company's mention of "flexibility and work-life balance" suggests that while physical presence is required, the company may offer some flexibility in how the 40 hours are structured daily, or prioritize efficient work practices to support balance.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit.

• Portfolio Presentation & Interview: You will likely be asked to present your portfolio to the hiring team (Associate Creative Director, potentially others). Be prepared to discuss your design process, rationale behind key decisions, and how your work aligns with client objectives and OBrien Industries' values (Curiosity, Collaboration, Tenacity, Responsibility, Innovation).

• Skills Assessment/Design Challenge: A practical exercise may be given, either as a take-home assignment or a timed in-office task, to evaluate your design skills, problem-solving abilities, and proficiency with design software under pressure.

• Team/Cultural Fit Interview: An opportunity to meet with potential team members and assess cultural alignment. Questions may focus on collaboration style, handling feedback, and adapting to a fast-paced environment.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant pieces. Prioritize work that showcases digital, social, and web design, as these are key requirements.

• Tell a Story: For each project, clearly articulate the problem, your role, the process, the solution, and the outcome (if quantifiable). Use the STAR method (Situation, Task, Action, Result) where applicable.

• Highlight Process: Show sketches, wireframes, mood boards, or iterations to demonstrate your thinking and problem-solving approach. This is crucial for demonstrating understanding beyond just aesthetics.

• Showcase Software Proficiency: Ensure your portfolio reflects your expertise in Figma and Adobe Creative Suite. Be ready to discuss your workflow and favorite features.

• Align with Company Values: Prepare examples of how you've demonstrated curiosity, collaboration, tenacity, responsibility, and innovation in your past roles or projects.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the brief. Ask clarifying questions upfront.

• Focus on Process: Even if the final output isn't perfect, demonstrating a clear and logical design process is often more important.

• Time Management: Allocate your time effectively. Prioritize key elements and ensure you can present your work coherently within the given timeframe.

• Explain Your Choices: Be ready to articulate the reasoning behind your design decisions, linking them back to the brief and the company's stated values.

📝 Enhancement Note: The emphasis on portfolio presentation and a potential design challenge underscores the practical, execution-oriented nature of this role. Candidates should prepare to "show their work" and explain the strategic thinking behind it, much like an operations professional would present data-backed recommendations.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and interface design. Proficiency is explicitly required.

• Adobe Creative Suite:

  • Adobe Photoshop: For image editing, manipulation, and raster graphics creation.
  • Adobe Illustrator: For vector graphics, logos, icons, and illustrations.
  • Adobe InDesign: For layout design, print materials, and digital publications.

• Prototyping Tools: While Figma covers this, familiarity with other prototyping tools might be a plus.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable for the designer role, but understanding how design assets are deployed through marketing automation platforms or CRM-related campaigns (e.g., email marketing) can be advantageous.

📝 Enhancement Note: The explicit mention of Figma and Adobe Creative Suite is critical. Candidates should be ready to discuss their specific workflows and experience with these tools, especially in collaborative environments.

👥 Team Culture & Values

Operations Values:

• Curiosity: Encouraging a mindset of continuous learning, seeking new design approaches, and understanding client needs deeply.

• Collaboration: A strong emphasis on teamwork, open communication, and shared responsibility for project success across departments.

• Tenacity: Persistence in problem-solving and striving for high-quality outcomes, even when faced with challenges or tight deadlines.

• Responsibility: Taking ownership of projects, delivering on commitments, and maintaining high standards for craft and execution.

• Innovation: A drive to explore new ideas, tools, and creative solutions to deliver impactful and modern marketing work.

Collaboration Style:

• Integrated Teamwork: Designers work closely with copywriters, strategists, client services, and developers, requiring clear communication and mutual respect for each discipline's expertise.

• Feedback-Driven Iteration: The culture encourages receiving and giving constructive feedback to refine designs and achieve optimal results, balancing creative vision with client needs.

• Knowledge Sharing: Expect opportunities to share insights on design trends and best practices within the creative team and potentially across departments.

📝 Enhancement Note: The company's core values are directly stated and should be a central theme for candidates. Understanding how these values translate into daily work, especially collaboration and problem-solving, will be key to demonstrating cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Client Needs: The primary challenge will be to produce innovative and high-quality designs while strictly adhering to client briefs, brand guidelines, and strategic objectives.

• Fast-Paced Environment: Managing multiple projects with competing deadlines requires excellent time management, prioritization, and the ability to remain calm and productive under pressure.

• Evolving Digital Landscape: Staying current with rapidly changing digital trends, platform requirements, and design technologies demands continuous learning and adaptation.

• Incorporating Feedback: Effectively processing and integrating feedback from various stakeholders, some of whom may have differing opinions or technical limitations, requires strong communication and diplomacy.

Learning & Development Opportunities:

• Skill Enhancement Workshops: Opportunities for training in advanced design software features, new design techniques, or emerging platforms.

• Industry Conferences & Webinars: Potential access to attend industry events to gain exposure to the latest trends and network with professionals.

• Mentorship: Guidance from the Associate Creative Director and senior team members can foster professional growth and career development.

• Cross-Departmental Exposure: Learning about marketing strategy, client management, and technical execution can broaden understanding and career options.

📝 Enhancement Note: Framing challenges as opportunities for growth and skill development is important. Candidates should be prepared to discuss how they approach these challenges and what they learn from them, aligning with a proactive and growth-oriented mindset.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a visual concept for a new digital campaign. How do you ensure it aligns with the client's objectives and brand identity?" (Focus on your ideation, research, and strategic alignment process.)

• "How do you approach incorporating feedback from multiple stakeholders, especially when the feedback might be conflicting or push the design in a different direction?" (Highlight your communication, problem-solving, and diplomacy skills.)

Company & Culture Questions:

• "What do you know about OBrien Industries Inc and our approach to modern marketing?" (Research their website, values, and recent work.)

• "How do you see your design skills contributing to our company values of Curiosity, Collaboration, Tenacity, Responsibility, and Innovation?" (Prepare specific examples for each value.)

Portfolio Presentation Strategy:

• Structure Your Presentation: Start with an overview of your background and key strengths. Then, for each selected project, clearly state the objective, your role, the process, the solution, and the results.

• Highlight Process and Rationale: Don't just show finished pieces. Explain why you made certain design choices. Use sketches, wireframes, or mood boards to illustrate your thinking.

• Quantify Impact When Possible: If your designs led to increased engagement, conversions, or brand recognition, be sure to mention it.

• Be Ready for Technical Questions: Be prepared to discuss your proficiency with Figma and Adobe Creative Suite, including specific techniques or workflows.

• Engage and Ask Questions: Treat it as a conversation. Show your genuine interest in the role and the company.

📝 Enhancement Note: Interview preparation should emphasize not only design skills but also strategic thinking, problem-solving, and cultural fit. Candidates should be ready to articulate their process and the impact of their work, mirroring the analytical and results-oriented approach expected in operations roles.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on recruiting.paylocity.com.

• Curate Your Portfolio: Select 5-7 of your strongest, most relevant projects, focusing on digital, social, and web design. Ensure each project clearly articulates the brief, your role, the design process, challenges, and outcomes.

• Optimize Your Resume: Tailor your resume to highlight keywords from the job description, such as "Figma," "Adobe Creative Suite," "digital campaigns," "social media," "web design," "typography," "layout," and "collaboration." Quantify achievements where possible.

• Prepare Your Presentation: Practice presenting your portfolio. Be ready to walk through your process, explain your design rationale, and discuss how your work aligns with OBrien Industries' values.

• Research OBrien Industries: Understand their approach to "modern marketing," their core values (Curiosity, Collaboration, Tenacity, Responsibility, Innovation), and review their website (obicreative.com) to grasp their brand aesthetic and client focus.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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