Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: MBI - Malibu Boats, Inc

Location: Neodesha, Kansas, United States

Job Type: Full Time

Category: Marketing Operations / Creative Operations

Date Posted: March 27, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is critical for producing and adapting on-brand creative assets across a diverse portfolio to support approved marketing priorities, ensuring consistent brand messaging.

• The Graphic Designer will execute day-to-day design work across digital, print, and social channels, focusing on timely delivery and adherence to brand standards and channel-specific formatting.

• Collaboration within the Creative Operations team is key, partnering with copy, photo/video, and social publishing workflows to deliver comprehensive creative packages.

• Maintaining strong file hygiene, version control, and supporting scalability through reusable templates are essential functions of this position.

📝 Enhancement Note: Based on the responsibilities and reporting structure, this role is firmly within a "Creative Operations" function, often a subset or close partner to Revenue Operations and Sales Operations by ensuring marketing and sales collateral are consistent, on-brand, and efficiently produced, directly impacting GTM effectiveness. The emphasis on "producing and adapting assets" and "workflow processes" points to a need for strong operational execution within a creative context.

📈 Primary Responsibilities

• Produce on-brand creative assets for integrated marketing campaigns, websites, email marketing, social media, public relations initiatives, and events.

• Adapt master creative assets into channel-ready variations and dealer-ready formats, ensuring correct sizing, localization, and specification compliance for each platform and audience.

• Execute light photo editing and retouching tasks to support asset needs and facilitate rapid-turn updates for ongoing campaigns.

• Partner with stakeholders to refine layouts, visual hierarchy, and calls to action, ensuring designs effectively meet channel-specific objectives and user engagement goals.

• Prepare final files for print and digital delivery, meticulously conducting specifications checks, quality control, and final production quality assurance to prevent errors.

• Organize and maintain final creative assets within the shared asset library, ensuring proper naming conventions, robust version control, and accurate metadata for easy retrieval and management.

• Ensure all produced assets strictly adhere to established brand standards, usage guidelines, and relevant legal requirements, safeguarding brand integrity.

• Support asset reuse and efficiency by maintaining and updating templates and modular creative components for consistent application.

• Execute assigned design tasks through established intake and workflow processes, diligently meeting timelines and proactively communicating project status to stakeholders.

• Coordinate closely with copywriters, photo/video teams, and social publishing partners to ensure the complete and on-time delivery of integrated creative packages.

• Escalate potential risks, conflicts, or capacity constraints to the Manager, Creative Operations, to ensure proactive problem-solving and resource allocation.

• Contribute to the development of new templates, toolkits, and production best practices to enhance speed, quality, and consistency across all creative output.

• Identify recurring production issues and propose actionable process or template improvements to minimize rework and optimize efficiency.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational discipline. The emphasis on "adapting master creative," "channel-ready variations," "file preparation," "asset library," and "workflow processes" indicates a need for an operations mindset in managing creative assets efficiently. This is crucial for GTM teams relying on consistent, high-quality marketing collateral.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Design, Communications, Marketing, or a closely related field.

Experience:

• Demonstrated experience (typically 2-5 years) in producing creative assets across digital, print, and social media channels.

Required Skills:

• Proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign.

• Strong visual design fundamentals, including a keen eye for typography, layout, color theory, and brand consistency.

• High attention to detail, with a disciplined approach to file organization and version control.

• Ability to manage multiple design projects concurrently, prioritizing tasks effectively to meet competing deadlines and execute rapid-turn updates without sacrificing quality.

• Strong collaboration skills, with the capacity to take direction, incorporate feedback efficiently, and work effectively within a team environment.

• Understanding of digital channel requirements, including web, email, and social media platforms, and their respective asset specifications.

Preferred Skills:

• Experience with photo editing and retouching software beyond basic adjustments.

• Knowledge of content management systems (CMS) or digital asset management (DAM) systems.

• Familiarity with project management or workflow tools used in creative operations.

• Basic understanding of video editing principles or motion graphics.

📝 Enhancement Note: The requirement for proficiency in Adobe Creative Suite and demonstrated experience across multiple channels are standard for graphic design roles. The emphasis on "workflow processes," "deadlines," "QA requirements," "file organization," and "version control" strongly suggests the need for operational rigor. For a mid-level role, this indicates an expectation of autonomy and efficiency in managing individual production tasks within a larger operational framework.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of design projects across digital, print, and social media channels.

• Demonstrate proficiency in adapting existing creative assets into various formats, highlighting your ability to maintain brand consistency across different applications.

• Include examples that illustrate your understanding of file preparation for both print and digital delivery, detailing the process and specifications used.

Process Documentation:

• Examples of how you have contributed to or followed established workflow processes for creative asset production, including intake, execution, and delivery phases.

• Evidence of your ability to collaborate effectively within a production workflow, showing how you integrated with copywriters, photo/video teams, or other stakeholders.

• Demonstrate your approach to maintaining brand standards and ensuring asset quality through specific examples or methodologies used.

📝 Enhancement Note: For a Graphic Designer role interacting with Creative Operations, the portfolio should emphasize not just aesthetic output but also the process behind it. Candidates should be prepared to discuss how they managed projects, ensured brand consistency across various outputs, and handled file management and version control, as these are operational aspects critical to the role.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Health Insurance: Comprehensive medical, dental, and vision insurance plans.

• Retirement Savings: 401(k) plan with company match to support long-term financial planning.

• Paid Time Off: Generous vacation, sick leave, and paid holidays to promote work-life balance.

• Employee Assistance Program: Confidential support services for personal and professional well-being.

• Product Discounts: Potential for employee discounts on Malibu Boats products.

• Professional Development: Opportunities for training and skill enhancement.

Working Hours:

• Standard full-time hours, typically 40 hours per week.

• Office environment with typical 8-hour workdays. Potential for occasional overtime during peak campaign periods or for critical project deadlines, managed in coordination with the Manager, Creative Operations.

📝 Enhancement Note: The salary range is an estimate based on national averages for similar roles and adjusted for the specific location in Kansas, which generally has a lower cost of living than major metropolitan areas. This estimate assumes the role requires intermediate-level skills and responsibilities as outlined in the job description. Benefits are standard for full-time positions in manufacturing and corporate environments.

🎯 Team & Company Context

🏢 Company Culture

Industry:

Company Size:

Founded:

Team Structure:

• The Graphic Designer will report to the Manager, Creative Operations. This suggests a dedicated operations function within the broader marketing or creative department.

• The role is part of the Creative Operations team, which partners with other functional areas like copy, photo/video, and social publishing. This implies a collaborative, project-driven environment.

Methodology:

• The team likely employs a project-based workflow for creative asset production, utilizing intake systems and defined processes for task management.

• Emphasis is placed on adherence to brand standards and specifications, ensuring consistency across all marketing and communication channels.

• Efficiency and scalability are key operational goals, supported by the use of templates, reusable components, and continuous improvement initiatives to reduce rework and optimize production speed.

Company Website: https://www.malibuboatsinc.com/

📝 Enhancement Note: Understanding Malibu Boats' position in the recreational boating industry is crucial. This context helps frame the importance of visually appealing and brand-consistent marketing materials for driving sales and brand loyalty in a competitive market. The "Creative Operations" team's role is to ensure this visual consistency and efficient production, directly supporting Go-To-Market strategies.

📈 Career & Growth Analysis

Operations Career Level:

Reporting Structure:

• The Graphic Designer reports directly to the Manager, Creative Operations. This provides a clear line of management and a direct point of contact for guidance, feedback, and career development discussions.

Operations Impact:

This role's impact on operations is significant by ensuring the efficiency and consistency of creative asset production. By adhering to brand standards, optimizing file formats, and utilizing templates, the Graphic Designer directly contributes to:

• Reduced rework and faster campaign deployment for marketing and sales teams.
• Consistent brand messaging across all Go-To-Market (GTM) channels, enhancing brand perception and customer trust.
• Cost efficiencies through optimized production processes and asset reusability.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas such as digital asset optimization, print production management, or social media creative.

• Skill Development: Potential to learn new design software, explore advanced photo retouching techniques, or gain exposure to motion graphics and video editing through collaboration with other teams.

• Process Improvement: Contribute to and lead initiatives for improving creative production workflows, template creation, and asset management best practices, potentially leading to roles with more operational responsibility.

• Leadership Potential: With demonstrated success and initiative, there may be opportunities to advance to a Senior Graphic Designer role, take on project lead responsibilities, or transition into a Creative Operations Specialist or Managerial position within the organization.

📝 Enhancement Note: The growth trajectory for a Graphic Designer in a Creative Operations context often involves a deeper dive into the operational aspects of creative production, such as workflow optimization, asset management systems, and project management. Emphasizing these operational skills can pave the way for roles with more strategic impact on GTM efficiency.

🌐 Work Environment

Office Type:

• The role is based in an office environment located at MBI KS - Neodesha, KS. This suggests a traditional corporate setting with dedicated workspaces.

Office Location(s):

Workspace Context:

• The workspace is expected to be equipped with the necessary tools for graphic design, including computers with Adobe Creative Suite installed, and access to company networks and file storage systems.

• Opportunities for collaboration with the Creative Operations team, copywriters, and photo/video specialists will be facilitated through in-person meetings, shared digital platforms, and team workflows.

Work Schedule:

• The standard work schedule is 40 hours per week, typically structured as 8-hour workdays.

• While the environment is described as typical office hours, the nature of creative production may occasionally require flexibility to meet critical deadlines, managed under the guidance of the Manager, Creative Operations.

📝 Enhancement Note: The on-site requirement in Neodesha, Kansas, is a key factor for candidates. The description implies a standard office setup, but the emphasis on collaboration and fast-paced work suggests an environment where efficiency and teamwork are paramount for meeting marketing and sales objectives.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit. Be prepared to highlight relevant design experience and operational skills.

• Hiring Manager Interview: A discussion with the Manager, Creative Operations, focusing on your design process, experience with production workflows, brand adherence, and collaboration style. Expect questions about how you manage deadlines and feedback.

• Skills Assessment/Design Challenge: You may be asked to complete a design exercise or a mini-challenge to evaluate your technical skills (e.g., Photoshop, Illustrator) and your ability to interpret a brief, adhere to brand guidelines, and produce a specific asset.

• Team/Cross-functional Interview: An opportunity to meet other members of the creative team or stakeholders you would collaborate with (e.g., marketing, copywriters). This assesses cultural fit and your ability to work in a team environment.

• Final Interview: Potentially with a marketing leader or department head to discuss your overall fit and vision for contributing to the company's creative operations.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the requirements of this role, showcasing versatility across digital, print, and social.

• Highlight Process: For each project, clearly articulate your role, the objective, the creative process you followed, the tools you used, and the final outcome. Specifically mention how you handled file management, version control, and adhered to brand guidelines.

• Demonstrate Adaptation: Include examples where you adapted a master creative into multiple variations for different channels, explaining the rationale behind your design choices for each platform.

• Showcase Production Skills: If possible, include examples of light photo editing or retouching, and clearly explain your file preparation steps for print and digital delivery.

• Quantify Impact: Where possible, mention any metrics or positive outcomes related to your designs (e.g., increased engagement, successful campaign deployment).

Challenge Preparation:

• Understand the Brief: Carefully read and dissect any design challenge brief, identifying key objectives, target audience, brand constraints, and deliverable requirements.

• Time Management: Allocate your time wisely across understanding the brief, conceptualizing, designing, and preparing your final submission.

• Brand Consistency: Ensure your submission strictly adheres to Malibu Boats' brand guidelines, which you should research.

• Technical Proficiency: Be prepared to demonstrate your command of Adobe Creative Suite tools relevant to the task.

• Presentation Readiness: Think about how you will present your work and rationale, even if it's just a written explanation. Be ready to discuss your choices and any challenges encountered.

📝 Enhancement Note: The emphasis on "Creative Operations," "workflow processes," and "brand standards" means interviewers will look for candidates who are not just talented designers but also reliable, process-oriented, and collaborative professionals. A portfolio that clearly demonstrates these operational aspects will be a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: Essential for photo editing, retouching, digital asset creation, and web graphics. Proficiency expected for creating on-brand assets and optimizing images for web and print.
  • Illustrator: Crucial for logo creation, vector graphics, icons, and complex illustrations. Expected for creating scalable assets and brand elements.
  • InDesign: The primary tool for layout and page design for print collateral (brochures, spec sheets) and digital publications.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tool requirements are listed for this design role, but understanding how marketing automation platforms deliver creative assets (e.g., email templates) would be a plus.

• Familiarity with Digital Asset Management (DAM) systems or shared cloud storage solutions (e.g., Dropbox, Google Drive, SharePoint) for asset organization and version control is highly probable.

• Project management or workflow tools (e.g., Asana, Trello, Monday.com, Jira) may be used for task tracking and team collaboration.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite (Photoshop, Illustrator, InDesign) is critical. Beyond these, an understanding of how design assets interact with marketing technology (DAM, CMS, email platforms) and project management tools is increasingly important for a designer working within a "Creative Operations" framework.

👥 Team Culture & Values

Operations Values:

• Quality & Consistency: A strong emphasis on delivering accurate, thorough, and high-quality work that consistently adheres to brand standards and specifications.

• Teamwork & Collaboration: Working effectively with cross-functional teams and stakeholders to achieve shared goals, communicating clearly and respectfully.

• Motivation & Initiative: Demonstrating ownership and accountability for assigned responsibilities, proactively identifying opportunities for improvement.

• Efficiency & Continuous Improvement: Looking for ways to improve processes, increase speed, and optimize outcomes, contributing to a culture of ongoing enhancement.

• Dependability & Accountability: Following through on commitments, meeting deadlines, and taking responsibility for actions and outcomes.

Collaboration Style:

• The role requires a highly collaborative approach, working closely with the Manager, Creative Operations, as well as copywriters, photo/video teams, and social publishing specialists.

• Expect an environment that values open communication, constructive feedback, and a shared commitment to project success.

• A proactive approach to communication, including status updates and escalation of issues, is essential for maintaining smooth workflows.

📝 Enhancement Note: The "Core Competencies" listed in the job description directly translate into the team's cultural values. For a Graphic Designer in Creative Operations, demonstrating strong teamwork, initiative, and a commitment to quality and efficiency will be key to fitting into this culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Volume and Quality: Managing a high volume of design requests while maintaining meticulous attention to brand standards and quality controls.

• Rapid Turnarounds: Executing quick updates and adapting assets under tight deadlines without compromising design integrity or operational processes.

• Cross-Functional Communication: Effectively translating needs and feedback from various departments (marketing, sales, product) into actionable design solutions.

• Staying Current: Keeping up-to-date with evolving design trends, digital platform requirements, and software updates while adhering to established brand guidelines.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to refine skills in areas like advanced photo retouching, complex illustration, or motion graphics through internal projects or training.

• Workflow Optimization: Gaining deeper insight into creative operations workflows, asset management best practices, and production efficiency strategies.

• Industry Knowledge: Developing a comprehensive understanding of the recreational boating industry and its marketing landscape.

• Cross-functional Exposure: Learning about the objectives and creative needs of various departments within Malibu Boats, enhancing your ability to create impactful GTM assets.

📝 Enhancement Note: The challenges highlight the operational demands of the role, requiring a designer who can thrive in a structured, high-volume environment. Growth opportunities are framed around both creative skill enhancement and deepening operational understanding within the creative production pipeline.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a master creative asset and adapting it for different channels (e.g., web banner, social post, print ad). What considerations do you make for each?" (Assesses understanding of adaptation, channel specs, and operational workflow.)

• "How do you ensure brand consistency across all your design work, especially when working on multiple projects simultaneously?" (Focuses on brand adherence, attention to detail, and quality control.)

• "Walk me through a time you had to manage a tight deadline for a creative asset. How did you prioritize, and what was the outcome?" (Evaluates time management, prioritization, and execution under pressure.)

Company & Culture Questions:

• "What do you know about Malibu Boats, and what excites you about our brand and products?" (Assesses research and genuine interest.)

• "How do you typically incorporate feedback on your designs? Describe a situation where you received constructive criticism and how you responded." (Evaluates collaboration, adaptability, and receptiveness to direction.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the creative process, and the outcome. Emphasize your contributions to efficiency and brand consistency.

• Showcase Adaptation: Select at least one project that clearly demonstrates your ability to adapt a core concept for multiple platforms. Explain your rationale for each variation.

• Detail Your Process: Be ready to discuss your technical workflow, including file preparation, naming conventions, and how you managed different versions.

• Highlight Operational Skills: Point out specific instances where your attention to detail, organization, or adherence to process contributed to a successful project outcome.

• Be Concise and Clear: Present your work efficiently, focusing on the most impactful aspects relevant to the job description.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design talent but also operational discipline, a collaborative spirit, and a strong understanding of brand management within a production context. Candidates should be ready to discuss their process and how they contribute to efficient creative operations.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on paycomonline.net.

• Tailor your resume: Highlight specific achievements related to producing creative assets for digital, print, and social channels. Quantify your accomplishments where possible (e.g., "Produced 50+ on-brand assets per quarter"). Emphasize your proficiency with Adobe Creative Suite and experience in production workflows.

• Curate your portfolio: Ensure it showcases a range of projects that align with the job description, clearly demonstrating your skills in asset adaptation, file preparation, and brand consistency. Prepare to discuss your process for each project.

• Prepare for a design challenge: Familiarize yourself with Malibu Boats' branding and marketing materials. Be ready to demonstrate your design skills and ability to follow a brief accurately and efficiently.

• Research Malibu Boats: Understand their product lines, target audience, and current marketing campaigns to better align your responses and portfolio with their business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.