Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Mary Browns

Location: Markham, ON, CA

Job Type: Full Time

Category: Marketing & Creative Operations

Date Posted: March 23, 2026

Experience Level: 7+ Years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping the brand and marketing presence for leading QSR brands, Mary Brown's Chicken and Fat Bastard Burrito, driving visual brand consistency across all touchpoints.

• The Graphic Designer will lead the end-to-end production of creative assets for both print and digital media, ensuring alignment with established brand standards and marketing objectives.

• A key aspect of this position involves translating creative briefs into compelling visual concepts and executing them across diverse platforms, from social media to in-store materials and menu boards.

• This role requires a seasoned professional capable of not only executing design projects but also mentoring junior designers and staying ahead of industry trends to maintain brand relevance and competitive edge.

📝 Enhancement Note: The raw job description indicates a need for an experienced designer, specifically stating "this is not an entry-level role." This has been incorporated into the role summary by emphasizing leadership, mentorship, and the strategic importance of the role in brand shaping, aligning with the "7+ years" experience requirement.

📈 Primary Responsibilities

• Ideate, lead, and execute design projects for online and offline content, including print, digital, social media, in-store materials, menu boards, and new store design elements, adhering strictly to brand standards and style guides.

• Manage design projects from initial concept development through to final completion, including adapting and refining existing projects as needed.

• Develop creative assets for multi-touchpoint marketing campaigns, collaborating closely with brand and social media teams to ensure cohesive messaging.

• Translate creative briefs into innovative design concepts that effectively meet marketing objectives and brand guidelines, working closely with the Brand team on campaign ideation.

• Plan and illustrate concepts by designing rough layouts, considering arrangement, size, typeface, style, and overall aesthetics.

• Develop creative copy for marketing materials and radio spots as required by campaign needs.

• Ensure production-ready artwork files for both traditional and digital media by completing print checks and understanding various format specifications.

• Manage diverse design needs across the company, including presentations, signage, trade show collateral, and internal communications like posters.

• Mentor and manage other designers, contributing to the development and enhancement of their skill sets.

• Proactively identify and adapt to design challenges, iterating on designs based on feedback, constraints, and evolving project requirements.

• Stay abreast of current market trends, analyzing competitive landscapes and new data to ensure created content is relevant, appropriate, and impactful.

• Proficiently utilize Adobe Creative Suite (Photoshop, Illustrator) and other design tools such as Canva and AI.

📝 Enhancement Note: The provided responsibilities were detailed and specific. The enhancement focuses on structuring them clearly, using action-oriented language, and ensuring keywords like "brand standards," "creative briefs," "print production," and "digital media" are integrated naturally. The mention of "mentoring other designers" has been highlighted as a core responsibility.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong foundation in visual arts, graphic design, or a related field is implied by the experience and skill requirements.

Experience: Minimum of 7+ years of proven graphic and/or video design experience in an in-house marketing department or a design studio/agency environment. Quick Service Restaurant (QSR) experience, either client-side or agency-side, is highly preferred.

Required Skills:

• Expert-level proficiency in Adobe Creative Suite, specifically Photoshop (PS), Illustrator (AI), InDesign (ID), After Effects (AE), and Premiere Pro (PR), including effective use of CC Libraries.

• Strong portfolio showcasing a wide range of creative work, demonstrating expertise in typography, layout design, and visual storytelling.

• Proven ability to manage multiple design projects from concept to completion, demonstrating strong project management and organizational skills.

• Deep understanding of brand standards, style guides, and the ability to translate them into consistent visual communications across various media.

• Excellent photo retouching skills and a keen eye for detail in aesthetic execution.

• Proficiency in understanding and preparing artwork files for both print production and digital media specifications.

Preferred Skills:

• Photography skills are considered a strong asset, valuable for content creation and asset management.

• Web design experience, including proficiency with platforms like WordPress, Wix, or other Content Management Systems (CMS).

• Basic understanding of HTML/CSS is a significant advantage for digital asset integration.

• Experience working with international brands and understanding global creative nuances.

• Familiarity with AI design tools and their application in creative workflows.

📝 Enhancement Note: The raw description provided a robust list of required and preferred skills. This section categorizes them clearly, emphasizes the "expert-level" requirement for Adobe CC, and elevates the QSR experience to a highly preferred status. The portfolio requirement is also explicitly stated as a key qualification.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a minimum of 7 years of professional design work, showcasing a breadth of projects across print, digital, and video mediums.

• Examples of design work for multi-touchpoint campaigns, illustrating the ability to create cohesive visual narratives across different platforms.

• Case studies or project examples that highlight the ability to translate creative briefs into successful marketing objectives and visual concepts.

• Demonstrations of adherence to brand standards and style guides, showing consistency and brand integrity in execution.

Process Documentation:

• Evidence of managing projects from concept to completion, including workflow planning, execution, and final delivery.

• Examples of adapting existing designs or projects based on feedback, constraints, or evolving brand requirements.

• Demonstrations of understanding and preparing production-ready artwork files for various print and digital media specifications.

• Portfolio pieces that showcase the ability to design for physical spaces (e.g., in-store materials, menu boards, new store design elements).

📝 Enhancement Note: The raw job description strongly emphasizes the need for a "strong portfolio." This section extrapolates what that portfolio should contain, focusing on the processes and systems implied by the responsibilities, such as project management, brand adherence, and production readiness.

💵 Compensation & Benefits

Salary Range: $65,000 - $80,000 CAD per year.

Benefits:

• 100% employer-paid extended health benefits coverage, encompassing dental, critical illness, life insurance, and long-term disability.

• Eligibility to participate in a retirement savings plan with a company match, supporting long-term financial planning.

• A minimum of three weeks of paid vacation, providing ample opportunity for rest and rejuvenation.

• Access to career advancement opportunities and professional development stipends, fostering continuous learning and growth.

• Comprehensive wellness programs, including an on-site gym and access to a personal trainer, promoting employee health and well-being.

• Eligibility for a discretionary annual bonus, recognizing and rewarding performance.

Working Hours: The role is listed as Full Time, typically implying a standard 40-hour work week. However, the description notes potential for working outside standard office hours to accommodate international requests, indicating a need for flexibility.

📝 Enhancement Note: The salary range was directly provided. The benefits were detailed and have been organized into a clear, bulleted list. The working hours note from the raw data has been expanded to reflect the potential for flexibility due to international collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage, specifically Quick Service Restaurants (QSR). MBI Brands operates and franchises Mary Brown's Chicken and Fat Bastard Burrito, positioning itself as a significant player in Canada's QSR market with global expansion plans.

Company Size: MBI Brands is one of Canada's largest privately held restaurant companies, with nearly 400 locations worldwide and ambitious plans for significant growth. This indicates a dynamic, potentially rapidly evolving environment.

Founded: While the founding date isn't explicitly stated, MBI Brands is recognized as a "Canada's Best Managed Company" and a "Certified Great Place to Work," suggesting a mature, well-established, and employee-focused organization.

Team Structure:

• The Graphic Designer reports directly to the Vice President, Marketing, indicating a senior role within the marketing department.

• The role involves collaboration with "brand and social teams" and implies interaction with other designers, potentially forming a creative team.

Methodology:

• Emphasis on "Operators Who Care," focusing on excellence, best-in-class service, and community involvement.

• A data-driven approach is implied through the need to "analyze market trends, assess new data and the competitive landscape."

• Workflow planning and optimization are inherent in managing projects from concept to completion and adhering to brand standards.

• Automation and efficiency are likely valued, given the fast-paced growth and brand expansion.

Company Website: https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=ab19e643-452b-40d6-92cf-04503639e774

📝 Enhancement Note: Information from the "About Us" section has been synthesized to create a narrative around the company's culture, industry position, and operational philosophy, emphasizing aspects relevant to a creative operations role. The reporting structure is clearly defined.

📈 Career & Growth Analysis

Operations Career Level: This is a senior-level Graphic Designer position, likely falling into the mid-to-senior career bracket. The role requires significant experience (7+ years), leadership in project ideation and execution, and the capacity to mentor junior staff. It is not an entry-level position and demands a high degree of autonomy and creative ownership.

Reporting Structure: The Graphic Designer reports directly to the Vice President, Marketing. This provides a clear line of communication and access to senior leadership, offering opportunities for strategic input and visibility.

Operations Impact: The role has a direct and substantial impact on the visual identity and market perception of two prominent QSR brands. By shaping marketing collateral, in-store materials, and digital content, the Graphic Designer influences customer engagement, brand recognition, and ultimately, sales performance. The ability to translate brand concepts into physical spaces also impacts the customer experience directly.

Growth Opportunities:

• Leadership Development: The explicit mention of managing and mentoring other designers presents a clear path towards a lead designer or creative director role within the organization.

• Skill Specialization: Opportunities exist to deepen expertise in specific areas like video design, web design (HTML/CSS), or international branding, potentially leading to specialized roles.

• Strategic Involvement: Reporting to the VP of Marketing offers potential for greater involvement in marketing strategy development, contributing creative insights to broader business objectives.

• Career Advancement within MBI Brands: With ambitious global expansion plans, there will likely be opportunities for advancement into higher-level creative roles or management positions as the company grows.

📝 Enhancement Note: This section interprets the "7+ years" requirement and reporting structure to define the career level and potential growth pathways, framing it within the context of an operations-focused creative role. The impact on business is clearly articulated.

🌐 Work Environment

Office Type: The role is based in a corporate office environment, as indicated by the "Corporate office and restaurant environment" mention. This suggests a professional setting with standard office amenities.

Office Location(s): Markham, ON, Canada. The specific office address is not provided, but the postal code L3R 9R6 can be used for mapping. The company also mentions an "on-site gym," suggesting a dedicated employee wellness facility within their corporate location.

Workspace Context:

• Collaborative Environment: The role requires collaboration with brand teams, social media teams, and other designers, indicating a team-oriented workspace. The emphasis on "team player focused on collaboration and cooperation" reinforces this.

• Tools and Technology: Employees will have access to industry-standard design software (Adobe Creative Cloud) and potentially other digital tools. The company's commitment to growth suggests investment in modern technology.

• Interaction Opportunities: Regular interaction with marketing leadership (VP) and cross-functional teams is expected, providing ample opportunities for communication and professional development.

Work Schedule: The position is full-time, implying a standard 40-hour week. However, the job description notes "Potential to work outside standard office hours to accommodate international requests," suggesting flexibility may be required to support global operations and time zone differences.

📝 Enhancement Note: The "Physical Activities and Requirements" section of the raw data has been interpreted to describe the work environment, focusing on aspects relevant to a professional creative role, such as collaboration and technology access.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Applications will be reviewed based on experience, portfolio quality, and alignment with required skills, particularly Adobe CC proficiency and QSR experience.

• Portfolio Review: Candidates will be asked to present their portfolio, showcasing a range of projects that demonstrate their ability to meet brand standards, translate creative briefs, and execute across print, digital, and video. Prepare to discuss your design process and rationale for key projects.

• Skills Assessment/Case Study: Expect a design challenge or case study, potentially involving a brief for a new campaign or adaptation of existing assets. This will assess problem-solving abilities, creativity under constraints, and adherence to brand guidelines.

• Behavioral & Team Fit Interviews: Interviews will assess key qualities such as problem-solving, adaptability, professionalism, teamwork, and communication skills. Be ready to provide examples of past collaborations and how you handle challenging situations.

• Final Interview: A discussion with senior leadership, likely the VP of Marketing, to assess strategic thinking, vision, and overall fit with the company's values and growth objectives.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest, most relevant projects. Prioritize pieces that showcase your QSR experience (if any), multi-touchpoint campaign work, and proficiency in Adobe CC.

• Showcase Process: For each project, briefly explain the brief, your creative process, challenges faced, solutions implemented, and the results achieved. Highlight how you adhered to brand standards.

• Demonstrate Versatility: Include examples across print, digital, and video if possible. If you have web design or copywriting samples, include them.

• Prepare for Questions: Be ready to discuss your design choices, how you manage feedback, handle tight deadlines, and mentor others.

Challenge Preparation:

• Understand the Brands: Thoroughly research Mary Brown's Chicken and Fat Bastard Burrito—their current marketing, target audience, and brand voice.

• Practice Time Management: If a timed challenge is given, allocate time for concepting, designing, and refining.

• Focus on Brand Consistency: Ensure any work produced for a challenge strictly adheres to established brand guidelines.

• Articulate Your Strategy: Be prepared to clearly explain your design decisions and how they align with the brief and brand objectives.

📝 Enhancement Note: Based on typical hiring processes for senior creative roles and the emphasis on a portfolio, this section outlines a likely interview structure and provides actionable advice for portfolio preparation and handling design challenges.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud Suite: Expert-level proficiency is mandatory for Photoshop (PS), Illustrator (AI), InDesign (ID), After Effects (AE), and Premiere Pro (PR). This includes effective use of CC Libraries for asset management and cross-application workflows.

• Canva: Familiarity or proficiency with Canva is considered an asset, indicating potential use for faster content creation or for less complex design tasks.

• AI Design Tools: Experience with Artificial Intelligence design tools is listed as an asset, suggesting potential exploration or integration of AI in creative workflows.

Analytics & Reporting: While not explicitly listed, proficiency in understanding how design impacts engagement metrics (e.g., social media analytics, website traffic) would be beneficial. The role's responsibility to "analyze market trends" implies a need to interpret data to inform design decisions.

CRM & Automation: No specific CRM or automation tools are mentioned as primary requirements for this role, suggesting the focus is purely on creative output rather than CRM management or marketing automation setup. However, understanding how design assets integrate into marketing automation platforms could be a plus.

📝 Enhancement Note: The raw description explicitly lists required and preferred software. This section details each tool, its likely application within the role, and clarifies the expected proficiency level.

👥 Team Culture & Values

Operations Values:

• Excellence and Best-in-Class Service: A core value driving all operations, including creative output, ensuring high quality and impact.

• Caring (Guests, Teams, Communities): Fosters an inclusive and supportive environment, expecting team members to embody this through their work and interactions.

• Collaboration and Teamwork: Emphasized as a key aspect of the company's culture, requiring designers to work effectively with various teams.

• Inclusivity and Respect: MBI Brands promotes an environment where all individuals are valued and treated with respect.

• Adaptability and Proactivity: The fast-paced growth and dynamic environment require team members to be flexible, self-starters, and proactive in developing creative solutions.

• Meticulousness and Attention to Detail: Crucial for design work, ensuring brand consistency and production accuracy.

Collaboration Style:

• Cross-functional Integration: Designers are expected to collaborate closely with brand, social media, and potentially operations teams to ensure visual assets align with broader marketing strategies and operational needs.

• Feedback Exchange: The role requires adapting designs based on feedback, indicating an open culture for constructive criticism and iterative improvement.

• Knowledge Sharing: Mentoring junior designers implies a culture where experience and best practices are shared within the creative team.

📝 Enhancement Note: The "About Us" and "Key Qualities" sections were analyzed to infer the company's operational values and collaboration style, framing them in the context of a creative operations role.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency Across Growth: As MBI Brands expands rapidly (nearly 400 locations worldwide, plans to double), ensuring consistent visual branding across all new touchpoints and markets will be a significant ongoing challenge.

• Balancing Speed and Quality: The fast-paced environment and need to support global expansion may create pressure to deliver quickly, requiring the designer to balance speed with maintaining high creative standards.

• Adapting to Evolving Trends: Staying current with design trends, market shifts, and competitor activities while adhering to established brand guidelines requires continuous learning and strategic application.

• Managing Diverse Stakeholder Needs: Working across multiple brands and departments means managing varied creative briefs and feedback from different stakeholders, requiring strong communication and negotiation skills.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in After Effects, Premiere Pro, or explore new tools like AI-powered design software.

• Industry Conferences & Workshops: Potential for attending design conferences or workshops to stay updated on best practices and emerging trends.

• Mentorship and Leadership: The inherent responsibility to mentor junior designers provides a pathway to developing leadership skills and potentially formalizing this into a team lead role.

• Cross-Brand Exposure: Working on two distinct brands (Mary Brown's Chicken and Fat Bastard Burrito) offers broad experience and exposure to different creative strategies within the QSR sector.

📝 Enhancement Note: This section identifies potential challenges based on the company's growth trajectory and the nature of a senior creative role, alongside growth opportunities derived from the responsibilities and company context.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a creative brief into a visual concept for a QSR brand like Mary Brown's or Fat Bastard Burrito. Provide an example from your portfolio." (Focus on ideation, research, and brand alignment.)

• "How do you ensure brand consistency across various media (print, digital, in-store) for a rapidly growing company? Walk us through a project where you managed this." (Highlight project management, adherence to brand guides, and asset management.)

• "Tell us about a time you had to adapt a design based on challenging feedback or constraints. What was your approach, and what was the outcome?" (Assess problem-solving, adaptability, and communication.)

Company & Culture Questions:

• "What interests you about MBI Brands and our specific QSR brands (Mary Brown's Chicken, Fat Bastard Burrito)?" (Showcase research into the company, industry, and specific brands.)

• "Describe your experience working in a fast-paced, dynamic environment. How do you prioritize multiple projects and meet deadlines?" (Provide examples of time management and resilience.)

• "How do you approach mentoring or guiding less experienced designers?" (Highlight leadership potential and collaborative spirit.)

Portfolio Presentation Strategy:

• Structure for Impact: Begin with a brief overview of your career and design philosophy. Then, present 3-5 key projects, dedicating 3-5 minutes per project.

• Tell a Story: For each project, explain the objective, your role, the creative process, challenges, solutions, and the measurable impact (if possible). Use visuals effectively to support your narrative.

• Highlight Key Skills: Ensure your selected projects demonstrate your mastery of Adobe CC, typography, layout, photo retouching, and experience with print/digital production.

• Address QSR Relevance: If you have QSR experience, emphasize it. If not, explain how your transferable skills can benefit the brands.

• Be Prepared for Design Challenge: Have a clear understanding of how you would approach a hypothetical design task for the brands, considering their current marketing and target audience.

📝 Enhancement Note: This section provides specific, actionable advice for preparing for interviews, including sample questions tailored to the role's requirements and company context, and a structured approach to portfolio presentation.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided ADP WorkForce Now link.

• Portfolio Customization: Ensure your submitted portfolio is easily accessible and showcases your most relevant work, particularly highlighting projects demonstrating expertise in Adobe Creative Cloud, typography, layout, print production, and digital media. Prioritize QSR or fast-paced brand experience if available.

• Resume Optimization: Update your resume to clearly articulate your 7+ years of experience, emphasizing accomplishments related to project leadership, brand consistency, and creative output. Quantify achievements where possible (e.g., "Increased engagement by X% through redesigned social media assets").

• Interview Preparation: Thoroughly research Mary Brown's Chicken and Fat Bastard Burrito. Prepare to discuss your design process, present your portfolio effectively, and articulate how your skills align with the company's values and growth objectives. Practice answering behavioral questions related to adaptability, collaboration, and problem-solving.

• Company Research: Understand MBI Brands' mission, values ("Operators Who Care"), and growth strategy. Be ready to discuss how your creative vision can contribute to their expansion and brand success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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