Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: MAD MONKEY PTE. LTD.

Location: Phnom Penh, Cambodia

Job Type: Full-Time

Category: Creative & Media / Art & Design

Date Posted: April 15, 2026

Experience Level: 2-5 Years

🚀 Role Summary

• Spearhead the creation of compelling visual content across a diverse range of digital and physical touchpoints, including social media campaigns, email marketing, paid advertisements, out-of-home (OOH) materials, in-hostel signage, merchandise, and immersive branded experiences.

• Master and implement cutting-edge AI tools, such as Higgsfield, Midjourney, Runway, and Adobe Firefly, to accelerate creative production workflows, generate cinematic AI-powered video content, and transform static assets into dynamic motion for campaigns and promotional materials.

• Collaborate closely with global creative, content, and marketing teams, as well as local hostel stakeholders, to develop visually engaging and authentic on-brand assets that resonate with the adventurous spirit of the Mad Monkey community.

• Uphold and strategically advance the Mad Monkey visual identity across all international markets, ensuring brand consistency and impact in every design output.

• Drive rapid creative iteration by producing multiple visual variants for A/B testing and tailoring designs to specific platform requirements and audience segments.

📝 Enhancement Note: This role is heavily focused on leveraging AI for creative production, indicating a forward-thinking company that embraces technological advancements to enhance design efficiency and output quality. The emphasis on "social-first design" and "visual storytelling" suggests a need for candidates who understand how to create content that performs well on social platforms and engages a community.

📈 Primary Responsibilities

• Design and execute high-impact visual assets for a wide array of channels including social media platforms (Instagram, TikTok, Facebook), email newsletters, digital advertising networks, outdoor billboards, property signage, custom merchandise, and unique branded experiences.

• Utilize Higgsfield's Cinema Studio and other AI-driven video generation tools to produce polished, cinematic AI-generated video content, transforming static images and concepts into dynamic motion for campaigns, social ads, and promotional material.

• Actively employ and experiment with AI image and video generation tools such as Midjourney, Adobe Firefly, Runway, and AI-assisted tools for concept generation (e.g., ChatGPT for creative briefs) to expedite creative processes while maintaining high-quality standards.

• Partner with content creators, marketing specialists, and local hostel management teams to conceptualize and produce visuals that authentically reflect the Mad Monkey brand ethos, emphasizing adventure, connection, and positive impact.

• Steward and evolve the Mad Monkey brand's visual identity guidelines, ensuring consistent application and brand integrity across all global markets and diverse creative outputs.

• Generate and deliver a high volume of creative asset variations rapidly to support ongoing A/B testing initiatives and to optimize content for specific platform algorithms and audience preferences.

• Proactively research and integrate emerging trends in AI-generated content, advanced motion design techniques, and social-first visual storytelling methodologies into the creative workflow.

📝 Enhancement Note: The responsibilities highlight a blend of traditional graphic design skills with a strong emphasis on AI-driven content creation. The need to produce "multiple creative variants quickly for A/B testing" points to a data-informed approach to design, common in performance marketing and GTM operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Fine Arts, Digital Media, or a related field is often preferred by organizations seeking foundational design principles and theoretical knowledge. Equivalent practical experience and a strong portfolio will be highly valued.

Experience: 2-4 years of professional experience in graphic design, with a preference for candidates who have worked within the travel, lifestyle, hospitality, or consumer brand sectors. Demonstrated experience in leveraging AI tools for creative output is a critical requirement.

Required Skills:

• Proven hands-on experience with Higgsfield, including proficiency in its Cinema Studio, image-to-video conversion tools, and advanced motion control features for producing polished AI video content.

• Strong working knowledge and practical application of AI design tools such as Midjourney, Adobe Firefly, Runway, and AI-powered ideation tools like ChatGPT for creative brief development.

• Expert proficiency in the Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign. Familiarity with Premiere Pro or After Effects for motion graphics and video editing is also essential.

• Competence in using Canva for rapid design and collaborative content creation.

• A comprehensive portfolio that compellingly showcases both traditional graphic design capabilities and innovative AI-assisted creative work, demonstrating versatility and technical skill.

• Deep understanding of social-first design principles, with a proven ability to create visually impactful content that drives engagement and performance on social media platforms.

Preferred Skills:

• Experience with advanced motion graphics creation or professional video editing.

• Familiarity with Figma or other collaborative UI/UX design tools.

• Prior experience working in a dynamic, fast-paced, multi-market creative environment, managing diverse project demands.

• A genuine passion for travel and an affinity for the backpacker/adventure culture that Mad Monkey embodies.

📝 Enhancement Note: The emphasis on specific AI tools like Higgsfield, Midjourney, and Runway, alongside traditional Adobe Suite proficiency, indicates a role at the forefront of creative technology. The "must-haves" clearly delineate the core technical and creative competencies required, while "nice-to-haves" suggest areas for potential growth and added value.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5-7 distinct projects that demonstrate a breadth of design application across digital and physical mediums, including social media campaigns, OOH materials, and branded merchandise.

• Feature at least 2-3 case studies that specifically highlight the end-to-end process of using AI tools (e.g., Higgsfield, Midjourney, Runway) to conceptualize, create, and iterate on visual content, detailing the problem, your approach, and the results.

• Include examples of how you've maintained or evolved a brand's visual identity, demonstrating your understanding of brand consistency and strategic design application.

• Present examples of designs optimized for A/B testing or platform-specific performance, with notes on the rationale behind variant creation.

Process Documentation:

• For AI-assisted projects, provide brief descriptions of the prompt engineering, tool selection, and iterative refinement process used to achieve the final output.

• Detail the workflow from brief receipt to final asset delivery, highlighting any process efficiencies gained through AI integration or automation.

• Include examples of how you manage feedback and revisions from cross-functional teams to ensure alignment and successful project completion.

📝 Enhancement Note: A strong portfolio is paramount for this role, with a specific expectation to demonstrate proficiency in AI-driven creative workflows. Candidates should be prepared to articulate their process, particularly how AI tools are integrated to enhance efficiency and creative outcomes, aligning with GTM operations’ focus on speed and performance.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced Graphic Designers with specialized AI skills in South East Asia, a competitive salary range of $20,000 - $35,000 USD per annum is estimated for this full-time, remote role. This range accounts for the unique AI skill set, the 2-4 years of experience required, and the cost of living/market rates in the region.

Benefits:

• Remote Work Flexibility: Opportunity to work from anywhere within South East Asia, fostering a flexible and geographically diverse work environment.

• Health & Wellness: Potential for comprehensive health insurance coverage, including medical, dental, and vision, subject to regional employment laws and company policy.

• Professional Development: Access to online courses, workshops, and potential conference attendance focused on graphic design, AI tools, and digital marketing trends to foster continuous learning and skill enhancement.

• Travel Perks: As a globally recognized hostel brand, employees may be eligible for discounted accommodation rates across the Mad Monkey network, encouraging exploration and personal connection with the brand.

• Creative Freedom & Impact: The chance to work on innovative projects that shape the visual identity of a rapidly growing global brand, with direct impact on marketing campaigns and brand perception.

Working Hours: This is a full-time position, typically requiring approximately 40 hours per week. While a standard workweek is expected, the remote nature of the role allows for a degree of flexibility in scheduling, accommodating different time zones within South East Asia and promoting a healthy work-life balance.

📝 Enhancement Note: The salary estimate is based on research for similar roles in South East Asia, considering the specialized AI skills and experience level. The benefits listed are typical for remote roles in the tech/creative sector, with specific additions relevant to a travel-focused company like Mad Monkey.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality & Travel Tech. Mad Monkey is a leading global hostel brand known for its vibrant, social, and adventure-focused accommodations. The company operates within a dynamic and competitive market that increasingly relies on strong digital branding and engaging content to attract its target demographic of backpackers and young travelers.

Company Size: Mad Monkey operates a significant global network of hostels, suggesting a company size likely in the range of 200-500 employees globally, with a lean, agile central team supporting a distributed operational structure. This size indicates a growing organization with established processes but retains the agility of a startup.

Founded: Founded in 2011, Mad Monkey has rapidly expanded from its initial locations to become a major player in the international backpacker hostel market. This history suggests a company culture that values rapid growth, innovation, and a deep understanding of the traveler experience.

Team Structure:

• The Graphic Designer will be a key member of the Global Creative Team, likely reporting to a Creative Director or Head of Marketing.

• This team is responsible for all brand visuals, marketing collateral, and digital content across Mad Monkey's international properties.

Methodology:

• Data-Driven Creativity: Mad Monkey likely employs a data-informed approach to marketing and content creation, utilizing analytics to inform design decisions and optimize campaign performance, including A/B testing of visual assets.

• Agile Workflow: Given the rapid growth and multi-market nature of the brand, an agile approach to project management and content production is probable, allowing for quick adaptation to market trends and campaign needs.

• Community-Centric Approach: The brand's mission to build a "global community of travelers" implies a culture that values authentic connection, social interaction, and experiences that foster a sense of belonging.

Company Website: https://madmonkeysg.bamboohr.com/careers

📝 Enhancement Note: The company's industry and mission heavily influence the creative output expected. The emphasis on community and adventure suggests a brand that favors bold, authentic, and dynamic visuals over sterile corporate aesthetics. The growth trajectory implies a need for adaptable and efficient creative processes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an Intermediate to Senior level Graphic Designer, depending on the depth of AI expertise presented. It requires independent execution of design tasks, conceptualization of visual campaigns, and a proactive approach to adopting new technologies. The role demands not just execution but also strategic input into visual direction and brand evolution.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead or Marketing Manager within the central Mad Monkey team. This structure provides guidance and strategic direction while allowing for significant autonomy in day-to-day design tasks and AI tool implementation. The role necessitates close collaboration with various departments, offering exposure to different facets of the business.

Operations Impact: The visual content produced by this role directly impacts brand perception, customer acquisition, and engagement across all Mad Monkey properties. High-quality, on-brand visuals are crucial for attracting the target demographic, driving bookings, and fostering the vibrant community culture that Mad Monkey promotes. The effective use of AI in content creation can lead to significant cost savings and faster campaign deployment, directly influencing marketing ROI and operational efficiency.

Growth Opportunities:

• AI Specialization: Develop advanced expertise in AI-driven creative tools, becoming a go-to resource for AI content generation within the company and potentially leading future AI integration projects.

• Motion Graphics & Video Leadership: Expand into more complex motion graphics and video production, potentially leading video content strategy and execution for key campaigns.

• Brand Strategy Contribution: Grow into a role with more strategic input on the overall brand identity and visual direction, contributing to high-level marketing and branding initiatives.

• Cross-Functional Leadership: Transition into a team lead or management position within the creative department as the company continues its growth trajectory.

📝 Enhancement Note: The role offers significant opportunities for a designer to specialize in emerging AI technologies within a creative context. The growth path suggests a company that invests in its employees' development and provides avenues for advancement for those who demonstrate initiative and skill, particularly in areas critical to modern marketing operations.

🌐 Work Environment

Office Type: This is a remote-first position, with the explicit mention of being "remotely within South East Asia." This indicates a distributed team structure where physical office presence is not a requirement.

Office Location(s): While the role is remote, Mad Monkey operates hostels globally, with a significant presence in Southeast Asia and Australia. The company's headquarters are likely in a major hub within the region. The remote work arrangement allows flexibility for individuals located anywhere within South East Asia to contribute.

Workspace Context:

• Digital Collaboration Hub: Expect a highly digital work environment, relying heavily on collaboration tools like Slack, project management software (e.g., Asana, Trello), and cloud-based storage for asset sharing and communication.

• AI-Powered Tools: Access to and proficiency with a suite of advanced AI design and video generation tools will be central to the daily workflow.

• Cross-Functional Interaction: While remote, opportunities for virtual interaction with marketing, content, and local teams will be frequent, fostering a collaborative spirit despite geographical dispersion.

Work Schedule: The role is full-time (approx. 40 hours/week). While core working hours may be established for team synchronization, the remote nature offers flexibility. Candidates should be prepared to adapt to varying time zones for meetings and critical project deadlines, especially when collaborating with teams in different regions.

📝 Enhancement Note: The remote work setup emphasizes the need for strong self-discipline, asynchronous communication skills, and comfort with digital collaboration platforms. The company's global presence means that successful candidates will need to be adaptable to different time zones and cultural nuances when collaborating.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (AI/Recruiter): A preliminary review of applications and portfolios to assess basic qualifications, experience, and alignment with the role's core requirements, particularly AI tool proficiency.

• Hiring Manager Interview: A discussion focused on your experience, design philosophy, and how you approach creative challenges. Expect questions about your portfolio and specific examples of your work.

• Skills Assessment/Creative Challenge: A practical exercise designed to evaluate your design skills, AI tool proficiency, and ability to work under a simulated project brief. This could involve creating a piece of visual content or a short video using specified AI tools.

• Team/Stakeholder Interviews: Meetings with potential colleagues or relevant department heads (e.g., Head of Marketing, Content Lead) to assess cultural fit, collaboration style, and strategic thinking.

• Final Interview: A concluding conversation, possibly with a senior leader, to finalize the offer and discuss terms.

Portfolio Review Tips:

• Highlight AI Integration: Clearly label and describe projects where AI tools were used, detailing your specific role in prompt engineering, iteration, and final refinement.

• Showcase Diversity: Include a range of work that demonstrates versatility across different formats (digital, print, video) and styles.

• Quantify Impact: Where possible, provide metrics or insights into how your designs performed (e.g., engagement rates, click-through rates, brand recall).

• Tell a Story: For each project, briefly explain the challenge, your creative process, the tools used (especially AI), and the outcome.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. A dedicated section for AI-assisted work is recommended.

Challenge Preparation:

• Master AI Tools: Practice using Higgsfield, Midjourney, Runway, and other relevant AI tools to a high degree of proficiency. Be ready to demonstrate your ability to generate specific styles, characters, or scenes.

• Understand Brand: Thoroughly research Mad Monkey's brand identity, target audience, and existing marketing campaigns. Be prepared to create content that aligns with their adventurous and community-focused ethos.

• Prompt Engineering Practice: Develop strong prompt engineering skills to effectively communicate your vision to AI models.

• Time Management: If a timed challenge is given, practice working efficiently under pressure, prioritizing tasks to deliver a complete and polished output.

📝 Enhancement Note: The interview process emphasizes practical demonstration of skills, especially in AI tool usage. Candidates should prepare to not only show their work but also explain their process and strategic thinking behind it, particularly concerning AI integration and brand alignment.

🛠 Tools & Technology Stack

Primary Tools:

• Higgsfield: Essential for AI-generated video content creation. Proficiency in its Cinema Studio, image-to-video tools, and motion controls is a core requirement.

• Midjourney / Adobe Firefly / Runway: Key AI image and video generation platforms for concept development, asset creation, and rapid iteration.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • InDesign: For layout design of brochures, signage, and other print/digital collateral.
  • Premiere Pro / After Effects: For video editing, motion graphics, and animation.

• Canva: For quick design tasks, social media content, and collaborative projects.

Analytics & Reporting:

CRM & Automation:

Collaboration & Project Management:

• Slack: For real-time team communication.

• Asana / Trello / Monday.com (or similar): For project tracking, task management, and workflow visualization.

• Cloud Storage: Google Drive, Dropbox, or similar for asset sharing and collaboration.

📝 Enhancement Note: The technology stack is heavily weighted towards AI creative tools, reflecting the company's innovative approach. Proficiency with these specific AI platforms, alongside standard design software, is critical.

👥 Team Culture & Values

Operations Values:

• Adventure & Connection: Embracing the spirit of travel, exploration, and building meaningful connections, both within the team and with the global traveler community.

• Innovation & Agility: A commitment to staying at the forefront of technology, particularly AI, and adapting quickly to new trends and market demands.

• Authenticity: Creating genuine, relatable content that reflects the real experiences of travelers and the unique atmosphere of Mad Monkey hostels.

• Positive Impact: A dedication to responsible tourism, community engagement, and contributing positively to the destinations where Mad Monkey operates.

• Collaboration: Fostering a supportive and communicative team environment where ideas are shared freely, and cross-functional partnerships are encouraged.

Collaboration Style:

• Remote-First & Asynchronous: Expect a collaborative style that accommodates remote work and different time zones, emphasizing clear written communication and efficient use of digital collaboration tools.

• Cross-Functional Integration: Close partnerships with marketing, content, and local teams are essential. Designers are expected to understand and contribute to broader marketing goals.

• Feedback-Driven: An open culture for giving and receiving constructive feedback to continuously improve creative output and processes.

• Experimentation: Encouragement to experiment with new tools and techniques, particularly in AI, to push creative boundaries and discover innovative solutions.

📝 Enhancement Note: The company culture values a blend of creative passion, technological adoption, and a genuine connection to the travel industry. Candidates should demonstrate an understanding of and alignment with these values in their application and during interviews.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the constant advancements and new releases in AI image and video generation tools requires continuous learning and adaptation.

• Maintaining Brand Consistency with AI: Ensuring that AI-generated content consistently adheres to Mad Monkey's unique brand identity and aesthetic can be challenging, requiring skilled prompt engineering and careful curation.

• Balancing Speed and Quality: The demand for rapid content creation using AI needs to be balanced with maintaining high-quality standards and artistic integrity.

• Cross-Cultural Communication: Collaborating effectively with teams across different regions and time zones requires strong communication and interpersonal skills.

Learning & Development Opportunities:

• AI Tool Mastery: Deepen expertise in cutting-edge AI creative technologies, potentially becoming a subject matter expert within the company.

• Motion Graphics & Video Production: Develop advanced skills in animation, video editing, and storytelling through motion, expanding creative capabilities beyond static design.

• Brand Strategy: Gain exposure to higher-level brand strategy discussions, contributing to the visual direction and identity of a global brand.

• Industry Exposure: Opportunities to attend relevant industry webinars, workshops, or conferences focused on design, AI, and digital marketing.

📝 Enhancement Note: The role presents a significant opportunity to become a leader in AI-driven creative production within the travel and hospitality sector, tackling the unique challenges of integrating novel technologies into established brand frameworks.

💡 Interview Preparation

Strategy Questions:

• "How would you approach creating a visually compelling social media campaign for a new Mad Monkey hostel opening in a specific city, utilizing AI tools to enhance efficiency and creativity?" (Focus on process, tool selection, prompt strategy, and brand alignment)

• "Describe a time you had to balance rapid content production with maintaining brand consistency. How did you ensure quality and adherence to brand guidelines, especially when using AI tools?" (Focus on problem-solving, process management, and quality control)

Company & Culture Questions:

• "How does your understanding of the Mad Monkey brand and its community influence your design approach?" (Focus on brand affinity and cultural fit)

• "How do you stay updated on the latest trends in graphic design and AI technology, and how would you bring new ideas into our team?" (Focus on proactivity, continuous learning, and innovation)

Portfolio Presentation Strategy:

• AI Workflow Showcase: For AI-assisted projects, clearly articulate the prompt engineering process, the specific AI tools used, and how you iterated to achieve the final result.

• Impact Metrics: Whenever possible, present data on the performance of your designs (e.g., engagement rates, click-through rates) to demonstrate their effectiveness.

• Brand Alignment: Be prepared to explain how your designs align with the Mad Monkey brand's adventurous, social, and community-focused ethos.

• Concise Storytelling: For each project, focus on the problem, your solution (including AI integration), and the outcome, keeping your explanations clear and engaging.

📝 Enhancement Note: Interview preparation should heavily lean into demonstrating practical AI skills, understanding of the Mad Monkey brand, and the ability to integrate creative output with marketing objectives.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Mad Monkey careers page.

• Curate Your Portfolio: Select your strongest projects, ensuring a clear demonstration of both traditional design skills and proficiency with AI tools like Higgsfield, Midjourney, and Runway. Prepare concise descriptions for each piece, highlighting your process and impact.

• Tailor Your Resume: Emphasize your experience with graphic design software, AI creative tools, and any relevant industry experience (travel, hospitality, lifestyle). Quantify achievements where possible.

• Prepare Your Narrative: Practice articulating your design philosophy, your approach to AI integration, and how you envision contributing to the Mad Monkey brand. Be ready to discuss specific projects from your portfolio in detail.

• Research Mad Monkey: Thoroughly understand the company's mission, values, target audience, and existing visual identity. Familiarize yourself with their social media presence and marketing campaigns to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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