Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: LUMINOR Environmental Inc.

Location: Guelph, Ontario, Canada

Job Type: Full-time

Category: Marketing & Design Operations

Date Posted: March 20, 2026

Experience Level: Mid-Level (2+ years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the visual identity and brand consistency for LUMINOR Environmental Inc. across all digital and print platforms.

• Develop and execute creative design solutions for a diverse range of marketing collateral, product artwork, and internal/external communications.

• Manage and maintain a comprehensive library of brand assets, ensuring accessibility and proper version control for internal stakeholders.

• Collaborate closely with Sales, Engineering, and Marketing teams to deliver impactful visual support for various initiatives and campaigns.

• Contribute to the ongoing optimization of design processes and digital asset management workflows.

📝 Enhancement Note: While the role is titled "Graphic Designer," its emphasis on brand asset management, cross-functional support for sales and engineering, and contribution to marketing campaigns positions it within the broader "Marketing & Design Operations" sphere. The focus on process and asset management suggests a need for organizational rigor beyond pure creative execution, aligning with operations principles.

📈 Primary Responsibilities

• Design and produce a wide array of digital and print marketing materials, including literature, price booklets, labels, manuals, advertisements, presentations, catalogue content, web assets, and promotional items.

• Ensure strict adherence to LUMINOR’s multi-brand structure, maintaining visual consistency across all creative outputs.

• Manage and execute recurring product-related design updates, such as labels, screens, QR cards, product image templates, and packaging artwork.

• Create and update visual assets for marketing campaigns spanning digital, print, and social media channels, including newsletters, social posts, banners, ads, and billboards.

• Design and maintain website graphics for LUMINOR and its partner platforms.

• Develop custom proposal layouts, internal and external presentations, and miscellaneous printed materials like business cards, postcards, plaques, and displays.

• Produce event-specific graphics, including posters, signage, and materials for company initiatives, employee programs, and internal communications.

• Perform image capture, retouching, and color correction for product, marketing, and web use.

• Uphold and enforce brand guidelines, ensuring compliance across all designed materials.

• Maintain master design files, implement proper version control, and manage comprehensive brand asset libraries for internal stakeholders.

• Keep design assets current, organized, and easily accessible for Sales, Marketing, Production, Engineering, Customer Support, and Management.

• Finalize artwork for print vendors, coordinating proof approvals and confirmations.

• Support content management across digital platforms, including website updates, newsletters, email templates, and digital marketing assets.

• Manage and maintain directories of recurring materials such as screens, labels, manuals, catalogues, packaging, and literature.

• Collaborate with the Sales team to develop promotional materials, tradeshow graphics, banners, and booth artwork.

• Partner with Engineering to support renders, product visuals, display samples, engineering roadmaps, technical documents, and 3D print output.

• Provide cross-departmental design support for production artwork, internal communications, HR materials, facility and safety signage, and operational displays.

• Offer brand asset support to OEM partners and internal departments.

📝 Enhancement Note: The responsibilities list is extensive and covers a broad range of design tasks. The emphasis on managing recurring updates, maintaining asset libraries, supporting sales/engineering, and finalizing print-ready artwork indicates a need for strong organizational skills and an understanding of production workflows, crucial for an operations-minded candidate.

🎓 Skills & Qualifications

Education:

• Post-secondary education in Graphic Design or a related field.

Experience:

• Minimum of 2 years of graphic design experience, with a preference for in-house corporate experience.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, including InDesign, Illustrator, Photoshop, Acrobat, and Premiere Pro.

• Advanced proficiency in CorelDRAW.

• Strong proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook).

• Expertise in preparing artwork for print production, including bleed, trim, color profiles, and vendor-specific production specifications.

• Solid understanding of photography principles, retouching, and color correction techniques for both print and web applications.

• Creative mindset with an exceptional attention to detail and a keen eye for brand aesthetics.

• Ability to manage digital files and content libraries using cloud-based storage systems.

Preferred Skills:

• Experience with website content management systems (CMS) such as Umbraco.

• Experience with email marketing platforms like Mailchimp.

• Familiarity with digital advertising platforms, including Google Ads and Meta Business Suite.

• Experience with website or content platforms like Umbraco, Amazon A+ Content, Shopify, or Mailchimp.

• Experience supporting tradeshow design and event branding initiatives.

• Experience with video editing or motion graphics.

📝 Enhancement Note: The required software proficiency is extensive, covering core design tools and extending to CMS, email marketing, and advertising platforms. Candidates should highlight projects demonstrating their ability to manage these tools effectively and deliver results across various digital and print channels. The "Nice to Have" section points towards areas for potential growth and specialization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of design projects that demonstrate proficiency across digital and print media, including examples of marketing collateral, product artwork, and brand asset management.

• Include case studies or project descriptions that highlight your role in the design process, from concept to final execution, emphasizing problem-solving and creative solutions.

• Present examples of how you have maintained brand consistency across multiple platforms and managed recurring design updates for product lines.

• Demonstrate your ability to interpret and apply brand guidelines effectively in your work, with clear examples of brand compliance.

Process Documentation:

• Be prepared to discuss your workflow for managing design projects, from initial brief to final delivery, including how you handle feedback and revisions.

• Be ready to articulate your approach to organizing and maintaining digital asset libraries, including version control strategies and accessibility for internal teams.

• Discuss your methods for collaborating with cross-functional teams (Sales, Engineering, Marketing) to gather requirements and deliver design solutions that meet their specific needs.

• Explain your process for preparing artwork for print production, including your understanding of color profiles, bleeds, and trim requirements.

📝 Enhancement Note: For this role, the portfolio is crucial for demonstrating not just creative talent but also organizational capability. Candidates should focus on showcasing projects that highlight their ability to manage brand assets systematically and collaborate effectively across departments. The emphasis on print production readiness is a key operational aspect.

💵 Compensation & Benefits

Salary Range: $55,000 - $65,000 CAD per year, commensurate with experience.

Benefits:

• Extended medical benefits and insurance coverage.

• RRSP (Registered Retirement Savings Plan) program.

• Frequent company-sponsored events for team building and employee engagement.

• Paid birthdays off as a recognized employee perk.

Working Hours:

• Standard full-time hours, likely 40 hours per week, conducted on-site.

📝 Enhancement Note: The salary range provided is a good benchmark for a mid-level Graphic Designer in the Guelph, Ontario area. Candidates should research local market rates to ensure their expectations align. The benefits package is competitive and includes typical Canadian employment offerings.

🎯 Team & Company Context

🏢 Company Culture

Industry: Water Treatment Technology / Environmental Solutions. LUMINOR Environmental Inc. is a leader in ultraviolet (UV) water disinfection solutions, serving homes, industries, and regulated markets globally.

Company Size: The provided data does not explicitly state company size, but multiple Deloitte Fast 50 and Technology Fast 500 awards suggest significant growth and a substantial, well-established operation.

Founded: The company's founding date is not specified, but its multiple Deloitte Fast 50/500 awards in 2021, 2022, and 2023 indicate a strong track record and recent significant growth.

Team Structure:

• The Graphic Designer will report directly to the Marketing Manager.

• This role involves close collaboration with Sales, Marketing, Production, Engineering, and Customer Support departments.

Methodology:

• LUMINOR emphasizes innovation, integrity, and sustainability in its operations and product development.

• The company utilizes AI tools for initial application screening, indicating a modern approach to talent acquisition and process efficiency.

• Data-driven decision-making and continuous improvement are likely core tenets, given their industry leadership and awards.

Company Website: https://www.luminoruv.com/about/careers

📝 Enhancement Note: LUMINOR's recognition through Deloitte Fast 50/500 awards signifies a high-growth, technologically advanced, and reputable company. This suggests an environment where design plays a critical role in communicating innovation and professionalism, and where efficiency, including in application processes, is valued.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, requiring 2+ years of experience. It offers a chance to contribute significantly to brand presence and marketing efforts.

Reporting Structure: The Graphic Designer reports to the Marketing Manager, indicating a clear line of command within the marketing department, with potential for direct interaction with other department heads.

Operations Impact: The Graphic Designer's work directly impacts brand perception, sales enablement through marketing collateral, and overall company professionalism. Effective design contributes to sales conversions, customer engagement, and internal communication clarity.

Growth Opportunities:

• Skill Expansion: Potential to develop expertise in new design software, motion graphics, video editing, and digital marketing platforms (Umbraco, Mailchimp, Google Ads, Meta Business Suite).

• Specialization: Opportunity to deepen knowledge in specific areas like product packaging design, tradeshow branding, or digital asset management.

• Leadership Potential: With demonstrated success and expanded responsibilities, there may be pathways to a Senior Graphic Designer role or a Design Lead position, managing junior designers or specific design projects.

• Cross-functional Exposure: Gaining deeper understanding of Sales, Engineering, and Production needs can lead to more strategic design contributions.

📝 Enhancement Note: While not a traditional "operations" role, the emphasis on asset management, process adherence, and cross-functional support provides a solid foundation for growth within a company focused on operational excellence and marketing efficiency. Candidates should highlight their ability to streamline design workflows.

🌐 Work Environment

Office Type: The role is explicitly "In-Office," indicating a traditional workspace environment.

Office Location(s): Guelph, Ontario, Canada. This location is known for its strong industrial and technology sectors.

Workspace Context:

• The environment is likely collaborative, requiring frequent interaction with Marketing, Sales, and Engineering teams.

• Access to necessary design software and hardware will be provided by the company.

Work Schedule:

• Standard full-time employment. Given the "In-Office" nature, a consistent daily schedule is expected, likely aligning with typical business hours (e.g., 9 AM to 5 PM).

📝 Enhancement Note: The on-site requirement means candidates should consider the commute and the benefits of a structured office environment for collaboration and access to resources. The company's awards suggest a professional and potentially fast-paced work setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Applications will be reviewed by a recruiter, with AI tools used to highlight candidates meeting job requirements.

• Portfolio Review: Expect a thorough review of your digital portfolio, focusing on relevant design skills, brand consistency, and production readiness.

• Skills Assessment: Potential for a design challenge or practical exercise to assess proficiency in Adobe Creative Suite and CorelDRAW, as well as problem-solving abilities.

• Interviews: Likely include discussions with the Marketing Manager and potentially other department heads (e.g., Sales, Engineering) to assess collaboration skills and understanding of business needs.

• Final Evaluation: Focus on your ability to contribute to the LUMINOR brand, manage design projects efficiently, and integrate into the team.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest, most relevant projects. Prioritize work that showcases your ability to create marketing collateral, manage brand assets, and prepare artwork for print.

• Highlight Process: For each project, briefly explain the objective, your creative process, the tools used, and the outcome. Detail how you ensured brand consistency and met production requirements.

• Showcase Variety: Include examples of both digital (web assets, social media) and print (brochures, labels, packaging) work.

• Quantify Impact (if possible): If you can, mention any measurable results of your designs (e.g., increased engagement, successful campaign execution).

• Ensure Accessibility: Provide a clear, easily navigable link to your online portfolio.

Challenge Preparation:

• Software Proficiency: Brush up on your advanced features in InDesign, Illustrator, Photoshop, and Acrobat. Be ready for tasks involving layout, vector graphics, image manipulation, and print preparation.

• Brand Consistency: Practice creating assets that adhere to specific brand guidelines quickly.

• Problem-Solving: Be prepared for a scenario where you need to design a piece of collateral with limited information or tight constraints. Focus on your approach to gathering necessary details and delivering effective solutions.

📝 Enhancement Note: The mention of AI tools for initial screening suggests candidates should ensure their resumes and portfolios are keyword-rich with terms from the job description. The emphasis on print production readiness is a key operational aspect to highlight in portfolio case studies.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: InDesign, Illustrator, Photoshop, Acrobat, Premiere Pro (Advanced proficiency required).

• CorelDRAW: Advanced proficiency required.

• Microsoft Office Suite: Excel, PowerPoint, Word, Outlook (Strong proficiency required).

• Cloud-Based Storage Systems: For managing digital files and content libraries.

• Basic Video Tools: For editing and integrating creative assets.

Analytics & Reporting:

• Google Analytics 4 (GA4): Familiarity may be beneficial for understanding web asset performance.

• Google Ads & Meta Business Suite: Experience with these platforms for digital marketing asset creation and optimization.

CRM & Automation:

• Umbraco: Experience with this Content Management System for website updates.

• Mailchimp: Experience with this email marketing platform for newsletters and templates.

• Loomly: Potential use for social media content management.

📝 Enhancement Note: This is a critical section for operations professionals. Candidates must clearly articulate their experience and proficiency with each listed tool. Especially for the advanced Adobe Suite and CorelDRAW requirements, specific examples of complex projects or features utilized are beneficial. The inclusion of CMS and marketing automation tools suggests an integrated approach to digital marketing operations.

👥 Team Culture & Values

Operations Values:

• Innovation: LUMINOR's award-winning status suggests a culture that embraces new ideas and technologies, including in design and marketing.

• Integrity: This is a core value, likely reflected in transparent communication and ethical business practices.

• Sustainability: As an environmental solutions company, sustainability is a key driver, potentially influencing design choices and company initiatives.

• Collaboration: The role requires working closely with multiple departments, emphasizing teamwork and shared goals.

• Efficiency: The use of AI in hiring and the need for organized asset management point to a value placed on streamlined processes.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with Sales, Engineering, and Marketing, requiring clear communication and the ability to translate diverse needs into visual solutions.

• Feedback-Driven: Design processes often involve iterative feedback loops; adaptability and responsiveness to input are key.

• Proactive Support: The role is positioned to support various departments, suggesting a proactive and service-oriented approach to collaboration.

📝 Enhancement Note: Candidates should demonstrate how their design process aligns with these values. For example, how they ensure brand integrity (integrity), consider environmental messaging in their designs (sustainability), and work efficiently with others to meet deadlines (collaboration, efficiency).

⚡ Challenges & Growth Opportunities

Challenges:

• Multi-Brand Management: Balancing the visual identity across LUMINOR and its partner platforms requires careful attention to detail and adherence to multiple brand guidelines.

• Diverse Project Scope: Handling a wide range of design requests from different departments (product artwork, marketing collateral, tradeshow graphics, internal comms) demands versatility and strong time management.

• Technical Software Proficiency: Mastering and continuously updating skills across a broad suite of design and digital marketing tools (Adobe, CorelDRAW, CMS, etc.) can be demanding.

• Balancing Creativity with Operational Needs: Integrating creative vision with practical production requirements, brand consistency, and stakeholder feedback requires a thoughtful approach.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen expertise in Adobe Creative Suite or explore new features and plugins.

• Digital Marketing Tools: Gaining practical experience with Umbraco, Mailchimp, Google Ads, and Meta Business Suite, which are valuable operational skills.

• Industry Best Practices: Staying current with design trends, print production techniques, and digital asset management strategies.

• Cross-Departmental Insight: Learning about product development, sales strategies, and engineering processes can inform more impactful design.

📝 Enhancement Note: Candidates should be prepared to discuss how they approach these challenges and what steps they take to continuously learn and develop their skills in the dynamic field of graphic design and digital marketing operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you managed a complex design project with multiple stakeholders. How did you ensure all parties were satisfied and the brand guidelines were maintained?" (Focus on process, communication, and brand adherence).

• "How do you approach preparing artwork for print vendors? What are the critical steps you take to ensure a successful print run?" (Highlight technical knowledge of print production, color profiles, bleeds, etc.).

Company & Culture Questions:

• "What interests you about LUMINOR Environmental Inc. and our mission in UV water disinfection?" (Research the company's products, awards, and sustainability focus).

• "How do you see your role contributing to LUMINOR's brand identity and overall business objectives?" (Connect your design skills to marketing and sales enablement).

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project type or by demonstrating a range of skills.

• Narrative: For each project, tell a story: the problem, your solution, the tools used, and the outcome. Be specific about your contribution and any challenges overcome.

• Technical Details: Be ready to discuss the technical aspects of your work, especially regarding print preparation and digital asset management.

• Brand Focus: Clearly articulate how you applied brand guidelines and ensured consistency.

• Conciseness: Be mindful of time and focus on the most impactful examples.

📝 Enhancement Note: Candidates should prepare specific examples that demonstrate not only their creative abilities but also their operational rigor, attention to detail, and collaborative spirit. Highlighting experience with print production specifications and digital asset management will be particularly beneficial.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link on the LUMINOR Environmental Inc. careers page.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight experience with Adobe Creative Suite, CorelDRAW, print production artwork, and digital asset management. Showcase projects that demonstrate brand consistency and cross-functional collaboration.

• Resume Optimization: Use keywords from the job description, such as "Graphic Design," "Adobe Creative Suite," "InDesign," "Illustrator," "Photoshop," "Print Artwork," "Digital Asset Management," and "Brand Guidelines," to ensure your application is recognized by AI screening tools and recruiters. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, your approach to managing multiple projects, and your understanding of print and digital production requirements. Prepare specific examples for behavioral questions related to collaboration and problem-solving.

• Company Research: Thoroughly research LUMINOR Environmental Inc., its products, mission, recent awards, and company culture. Understand their commitment to innovation, integrity, and sustainability.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.