Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: LEARN Corporation

Location: Pathumwan, Bangkok, Thailand

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: April 08, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive the visual identity and brand consistency for Thailand's leading EdTech company across all digital and physical touchpoints.

• Develop compelling key visuals and creative assets to enhance marketing campaign engagement and conversion rates for ambitious students and premium international parents.

• Collaborate closely with the Marketing team to translate business objectives into impactful, high-quality visual communications.

• Leverage modern design tools and techniques, including motion graphics, short-form video editing, and AI-powered design solutions, to optimize workflows and elevate creative output.

📝 Enhancement Note: This role is critical for maintaining and evolving the visual narrative of LEARN Corporation, a prominent EdTech player in Thailand. The focus is on creating a credible, memorable, and internationally resonant brand image, which requires a designer with a strong understanding of branding principles and a proactive approach to visual communication.

📈 Primary Responsibilities

• Brand Visual Identity Development: Craft and meticulously maintain a standardized visual language across all company platforms (digital, social media, print, events) to ensure a cohesive, professional, and internationally resonant brand image.

• Key Visual Creation: Design fresh, innovative, and engaging Key Visuals (KV) for diverse marketing campaigns, targeting specific audience segments like ambitious students and premium international parents, with the goal of boosting audience engagement and conversion.

• Marketing Collaboration: Partner with the Marketing team to deeply understand business strategies and translate them into powerful, high-impact visual communications that support campaign objectives and brand messaging.

• Multi-Channel Asset Design: Produce high-quality visual assets tailored for various channels, including social media posts and stories, digital advertising banners, website graphics, email marketing visuals, and on-ground event collateral.

• Event Visual Direction: Oversee and guide the visual elements at company events, ensuring the brand’s mood, tone, and aesthetic are perfectly captured, maintained, and amplified during live activities.

• Workflow Optimization & Efficiency: Proactively contribute to streamlining the design process by establishing clear visual directions early in the creative brief, setting expectations, and minimizing revision cycles to increase overall team efficiency.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand guardianship and tactical execution across multiple channels. The emphasis on workflow optimization and using AI tools suggests a forward-thinking team that values efficiency and modern creative practices.

🎓 Skills & Qualifications

Education:

Experience:

• 2-5 years of proven experience in professional graphic design, with a demonstrable track record of creating impactful visual assets and managing brand identity.

Required Skills:

• Graphic Design Proficiency: Mastery of core graphic design principles, typography, color theory, and layout composition.

• Branding Expertise: Deep understanding of brand strategy, visual identity systems, and maintaining brand consistency across diverse applications.

• Key Visual Development: Proven ability to create compelling and effective Key Visuals (KVs) for marketing campaigns that resonate with target audiences.

• Adobe Creative Suite: Advanced proficiency in industry-standard design software such as Adobe Photoshop, Illustrator, and InDesign.

• Cross-Functional Collaboration: Excellent communication and interpersonal skills to effectively collaborate with marketing teams and other stakeholders.

Preferred Skills:

• Motion Graphics & Video Editing: Proficiency in creating animated graphics (e.g., After Effects) and editing short-form video content for platforms like Reels and TikTok.

• AI Design Tools: Experience using AI tools such as Midjourney or Adobe Firefly to enhance creative workflows, generate concepts, or produce unique visual elements.

• Art Direction/Photography: Basic understanding or experience in art direction or photography, which can complement visual creation and event direction.

• Digital Marketing Design: Familiarity with designing assets for digital advertising, social media marketing, and email campaigns.

• Adaptability: Proven ability to adapt to fast-paced project rhythms, particularly during high-demand "Launching Periods" or major campaign rollouts.

📝 Enhancement Note: The preferred skills indicate a modern design role that embraces emerging technologies and multi-format content creation. Candidates with experience in motion graphics, video, and AI tools will have a significant advantage. The emphasis on adaptability during "Launching Periods" suggests a dynamic work environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Creative Excellence: A robust portfolio showcasing a high level of creativity, modern aesthetic, and a strong understanding of visual communication principles.

• Branding Depth: Demonstrable examples of developing or maintaining a brand's visual identity, including style guides, logo applications, and consistent messaging across various mediums.

• Campaign Impact: Case studies or examples of marketing campaigns where your design contributions significantly enhanced engagement, conversion, or brand perception.

• Versatility: A range of work demonstrating proficiency across different design applications (digital, print, social media, events) and styles.

• Process Insight: For each project, be prepared to discuss your design process, from initial concept and research to execution and final delivery, including how you incorporated feedback.

Process Documentation:

• Be prepared to discuss how you approach design briefs, translate business objectives into visual concepts, and manage design projects from inception to completion.

• Highlight any experience in documenting design standards, creating templates, or contributing to design system development for efficiency.

📝 Enhancement Note: The portfolio is the primary evaluation tool. Candidates should curate their submissions to highlight not only aesthetic skill but also strategic thinking, understanding of branding, and ability to deliver results, particularly in the context of marketing campaigns and efficiency.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: ฿40,000 - ฿70,000 per month (approximately $1,100 - $1,900 USD, subject to exchange rates).

Methodology for Estimate:

Benefits:

• Competitive Salary: A salary commensurate with experience and skills.

• Health Insurance: Comprehensive health insurance coverage.

• Professional Development: Opportunities for training and workshops to enhance design skills, including motion graphics and AI tools.

• Dynamic Work Environment: Exposure to a fast-paced, innovative EdTech company culture.

• Employee Well-being: Potential for team-building activities and a supportive work culture.

• Social Security Contributions: As per Thai labor law.

Working Hours:

• Standard full-time working hours, likely Monday to Friday, 9:00 AM to 6:00 PM (40 hours per week), with potential for flexibility during peak campaign periods.

📝 Enhancement Note: The salary range is an estimation for mid-level graphic designers in Bangkok, Thailand. Actual compensation will depend on the candidate's specific experience, skills, and the company's compensation structure. Benefits are aligned with standard offerings for full-time employees in Thailand, with an emphasis on professional growth relevant to the role.

🎯 Team & Company Context

🏢 Company Culture

Industry: EdTech (Education Technology)

Company Size: 50-200 Employees (Estimated based on typical growth for a leading EdTech company)

Founded: LEARN Corporation was founded with a mission to improve quality of life through learning opportunities, advancing Thai society by harnessing technology for engaging, age-inclusive learning experiences.

Team Structure:

• The Graphic Designer will likely be part of the Marketing department, reporting to a Marketing Manager or Head of Marketing.

• They will collaborate closely with marketing specialists, content creators, and potentially product teams.

Methodology:

• LEARN Corporation champions a data-driven approach to learning and marketing, aiming for measurable impact.

• Their methodology involves designing engaging and effective learning experiences, potentially using agile principles for campaign development and project management.

• Emphasis is placed on innovation, continuous improvement, and leveraging technology to achieve ambitious goals.

Company Website: https://learn.co.th/

📝 Enhancement Note: LEARN Corporation operates in the EdTech sector, implying a culture focused on innovation, education, and social impact. The company's mission to "advance Thai society" suggests a values-driven organization. The team structure likely fosters collaboration to achieve these impactful goals.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Graphic Designer

Reporting Structure:

• Typically reports to a Marketing Manager or a Creative Lead within the Marketing department.

Operations Impact:

Growth Opportunities:

• Senior Graphic Designer/Art Director: Advancement to lead design projects, mentor junior designers, and take on more strategic creative direction.

• Specialization: Deepen expertise in specific areas like motion graphics, UI/UX design for EdTech platforms, or digital campaign strategy.

• Team Leadership: Potential to lead a small design team or manage external design vendors.

• Cross-functional Moves: Opportunity to move into broader marketing roles, content strategy, or even product design, leveraging their visual communication expertise.

📝 Enhancement Note: This role offers a clear path for growth within a leading EdTech company. The focus on modern design skills (motion, AI) positions the designer for future industry demands, and the impact on brand perception and campaign success is significant for GTM efforts.

🌐 Work Environment

Office Type: On-site

Office Location(s): Pathumwan, Bangkok, Thailand. This is a central business district, likely offering good accessibility via public transport.

Workspace Context:

• The workspace is expected to be collaborative, fostering interaction with the marketing team and other departments.

• Access to modern design tools and technology will be provided to facilitate creative work and workflow optimization.

Work Schedule:

• A standard 40-hour work week, likely Monday to Friday, 9:00 AM to 6:00 PM. However, the role may require flexibility and occasional extended hours during critical "Launching Periods" or major campaign pushes, a common characteristic in marketing and design roles.

📝 Enhancement Note: The on-site nature of the role emphasizes collaboration and direct team interaction. The location in Pathumwan suggests a professional urban setting conducive to creative work and efficient operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications and creative output.

• Design Challenge/Task: Candidates may be asked to complete a small design task or case study relevant to LEARN Corporation's brand or a specific campaign. This assesses practical skills and problem-solving abilities.

• Interview with Hiring Manager: Discussion about experience, portfolio, understanding of branding, and collaboration style. Focus on how the candidate has driven brand visual identity and campaign impact.

• Team/Cross-functional Interview: Meeting with marketing team members to assess cultural fit, communication, and ability to collaborate effectively. Discussion on workflow optimization and adapting to project rhythms.

• Final Interview (Potentially): With a senior leader to discuss overall fit, career aspirations, and strategic contribution.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills in branding, campaign design, and any specialized areas (motion graphics, AI tools).

• Showcase Process: For each project, clearly articulate the brief, your role, your design process (ideation, execution), challenges faced, and the outcome or impact. Use visuals and concise descriptions.

• Highlight Brand Understanding: Include examples that demonstrate your ability to develop or adhere to a strong brand identity. Explain how your designs reinforced the brand's message and target audience.

• Demonstrate Versatility: Show work across different mediums if applicable (digital ads, social media, print, event graphics).

• Tailor to EdTech: If possible, include projects related to education, technology, or audiences similar to LEARN Corporation's target demographic.

• Be Ready to Discuss AI Integration: If you've used AI tools, be prepared to explain how they enhanced your workflow or creativity, not just as a replacement for traditional skills.

Challenge Preparation:

• Understand the Brand: Research LEARN Corporation's current branding, mission, and target audience thoroughly.

• Analyze Competitors: Familiarize yourself with the visual styles of other EdTech companies in Thailand and internationally.

• Practice Design Thinking: Prepare to articulate your approach to solving a design problem, considering user needs, brand consistency, and campaign objectives.

• Time Management: If given a timed challenge, practice working efficiently under pressure.

📝 Enhancement Note: The interview process likely emphasizes practical skills and cultural fit. A strong, well-documented portfolio is paramount. Candidates should be prepared to discuss their design process, brand strategy, and how they leverage modern tools like AI to enhance their work.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • InDesign: For layout and print design (brochures, event materials).

• Motion Graphics/Video Editing (Preferred):

  • Adobe After Effects: For creating animated graphics and visual effects.
  • Adobe Premiere Pro / Final Cut Pro / DaVinci Resolve: For short-form video editing (Reels, TikTok).

AI Design Tools (Preferred):

• Midjourney: For generating creative concepts and unique visual assets.

• Adobe Firefly: For AI-powered image generation and editing within the Adobe ecosystem.

Collaboration & Project Management:

Asset Management (Potential):

• May use a Digital Asset Management (DAM) system for organizing and distributing creative assets.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is a baseline requirement. Strong candidates will also possess skills in motion graphics and video editing, and demonstrate experience with AI design tools, indicating an ability to work efficiently and creatively with modern technologies.

👥 Team Culture & Values

Operations Values:

• Learning & Growth: As an EdTech company, a core value is continuous learning and personal development, extending to its employees.

• Impactful Contribution: A focus on making a tangible difference in society through education, valuing work that contributes to this mission.

• Innovation & Technology: Embracing technology to create better learning experiences and improve operational efficiency.

• Collaboration & Teamwork: Fostering a supportive environment where team members work together to achieve common goals.

• Creativity & Quality: Upholding high standards for creative output and brand representation.

Collaboration Style:

• Expect a collaborative environment where designers work closely with marketing strategists, content creators, and potentially product managers.

• Open communication, feedback exchange, and iterative design processes are likely encouraged.

• The team likely values proactive communication and a shared commitment to brand excellence.

📝 Enhancement Note: The company's values are deeply rooted in its mission as an EdTech leader. Employees are expected to be passionate about education and social impact, while also embracing innovation and collaborative work practices.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Maintaining a cohesive brand identity while constantly creating fresh, engaging visuals for diverse campaigns.

• Adapting to Rapid Campaign Cycles: Working effectively under pressure during "Launching Periods" and major campaign pushes, requiring efficient workflow and quick turnaround.

• Integrating New Technologies: Successfully incorporating AI tools and motion graphics into existing workflows and asset creation processes.

• Communicating Visual Strategy: Effectively articulating design choices and their strategic rationale to non-design stakeholders.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to deepen expertise in motion graphics, video editing, UI/UX design, and advanced AI design tools.

• Industry Exposure: Exposure to the dynamic EdTech market and understanding its visual communication trends.

• Career Progression: Clear pathways to senior design roles, art direction, or specialization within the marketing department.

• Workshops & Training: Potential access to training sessions or industry conferences to stay current with design trends and tools.

📝 Enhancement Note: The role presents opportunities to grow in a cutting-edge field. Challenges are manageable with strong organizational skills and a proactive approach, and they lead to valuable experience in modern design practices and strategic brand management.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a Key Visual for a marketing campaign. How do you ensure it aligns with the brand and achieves campaign objectives?" (Preparation: Have a specific KV example ready, detailing your thought process from brief to execution and impact.)

• "How do you maintain brand consistency across multiple platforms, especially when working on diverse campaigns?" (Preparation: Discuss your approach to brand guidelines, asset libraries, and cross-channel coordination.)

Company & Culture Questions:

• "What excites you about LEARN Corporation's mission and the EdTech industry?" (Preparation: Research the company's recent initiatives, values, and market position. Connect your passion to their mission.)

• "How do you see your design skills contributing to our goal of advancing Thai society through education?" (Preparation: Frame your design philosophy in terms of impact, engagement, and clear communication of educational value.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically. For each project, present the problem/brief, your solution/design process, rationale behind your choices, and the outcome/impact.

• Visuals: Use high-quality mockups and clear visuals. Zoom in on details where necessary.

• Storytelling: Frame your projects as stories. What was the challenge? How did you overcome it? What was the result?

• Quantify Impact: If possible, use metrics (e.g., engagement rates, conversion improvements) to demonstrate the effectiveness of your designs.

• AI Integration: Be prepared to discuss how you've used AI tools to enhance your workflow, generate ideas, or create unique assets. Showcase specific examples if possible.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill, but also strategic thinking, understanding of branding, collaborative ability, and a forward-looking approach to design technologies.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the LEARN Corporation careers portal.

• Portfolio Customization: Curate your strongest 3-5 projects that best showcase your branding, campaign design, and any motion graphics or AI tool experience. Ensure each project clearly articulates the brief, your role, your process, and the impact.

• Resume Optimization: Tailor your resume to highlight keywords such as "Graphic Design," "Branding," "Visual Identity," "Key Visuals," "Motion Graphics," "Adobe Creative Suite," and any experience with AI design tools. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, brand strategy insights, and how you collaborate with marketing teams. Prepare to discuss your portfolio projects in detail and how you would approach specific LEARN Corporation design challenges.

• Company Research: Thoroughly research LEARN Corporation's mission, values, target audience, and current marketing efforts. Understand their position in the EdTech market in Thailand.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with LEARN Corporation before making application decisions.