Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Lifewave Inc

Location: Draper, Utah, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: May 07, 2026

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Drive the visual strategy and execution of corporate brand identity and marketing collateral for a growing company in the direct selling industry.

• Conceptualize and design a wide array of digital and print assets, ensuring brand consistency and adherence to design principles across all platforms.

• Leverage advanced design tools, including Adobe Creative Suite and emerging AI technologies, to enhance creativity and efficiency in design workflows.

• Collaborate closely with cross-functional teams, including marketing and creative leadership, to translate business objectives into compelling visual solutions.

• Manage the end-to-end design process for multiple projects, from initial concept development through to final production, meeting stringent deadlines.

📝 Enhancement Note: This role is specifically for a Graphic Designer within a corporate setting, focusing on brand consistency and marketing collateral. The mention of the "Direct Selling Industry" is a key differentiator and implies a need for understanding industry-specific marketing approaches and consumer engagement through design. The emphasis on AI tools suggests a forward-thinking approach to design operations.

📈 Primary Responsibilities

• Lead the conceptualization and development of innovative design concepts and visual strategies that align with LifeWave's corporate brand identity and overarching marketing objectives.

• Execute high-quality graphic design for a diverse range of digital and print materials, including website graphics, social media content, advertisements, brochures, presentations, and event collateral.

• Uphold and enforce brand guidelines, ensuring visual consistency and integrity across all design deliverables to strengthen brand recognition and impact.

• Demonstrate a comprehensive understanding of the printing process, encompassing both digital and pre-press techniques, to ensure optimal print outcomes.

• Proactively manage multiple design projects concurrently from initiation to completion, effectively prioritizing tasks and adhering to established timelines and project milestones.

• Conduct ongoing research into current design trends, emerging techniques, and industry best practices to continuously elevate the quality and effectiveness of design work, with a specific focus on integrating AI tools for enhanced efficiency.

• Actively participate in design review sessions with the Creative team and Design Director, providing and receiving constructive feedback to ensure the highest standards of design excellence.

• Contribute to the organization and maintenance of the company's visual assets library, ensuring all creative assets are easily accessible, properly cataloged, and readily available for team use.

• Foster a positive and collaborative work environment by maintaining a professional demeanor and actively contributing to team initiatives and shared goals.

📝 Enhancement Note: Responsibilities emphasize a blend of creative execution, strategic thinking (aligning with marketing objectives), and process management (project ownership, brand consistency). The inclusion of "AI Tools" and "Midjourney" suggests an expectation for leveraging modern design technologies to optimize workflow and explore creative avenues.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communication, or a closely related field.

Experience: A minimum of 5 years of professional design experience, preferably gained within a corporate environment or a design agency. A foundational understanding of the Direct Selling Industry is considered a significant advantage.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign.

• Demonstrated expertise in utilizing AI design tools such as Midjourney for concept generation and asset creation.

• Strong portfolio showcasing a broad range of design capabilities, with a keen eye for typography, color theory, layout, and composition.

• Comprehensive understanding of fundamental design principles, including branding, visual identity, and marketing collateral development.

• Solid knowledge of digital and print production processes, including file formats, optimization techniques, and pre-press requirements.

• Proven ability to manage multiple design projects simultaneously in a fast-paced, deadline-driven corporate setting.

• Exceptional attention to detail, ensuring accuracy and high-quality output across all design tasks.

• Effective communication and presentation skills, capable of articulating design rationale and concepts to diverse stakeholders.

Preferred Skills:

• Experience within the Direct Selling Industry.

• Familiarity with other design and prototyping software as needed.

• Basic understanding of web design principles and UI/UX considerations.

• Experience with content management systems (CMS) for digital asset deployment.

📝 Enhancement Note: The requirement for 5+ years of experience, coupled with a Bachelor's degree, indicates a mid-to-senior level role. The emphasis on both traditional Adobe Suite skills and newer AI tools like Midjourney suggests the company is looking for a designer who can bridge classic design execution with innovative, efficient workflows. Understanding the Direct Selling Industry is highlighted as a preference, suggesting a need for domain-specific design intuition.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio that clearly demonstrates a minimum of 5 years of professional design work, highlighting projects with measurable impact.

• Case studies that illustrate your process for conceptualizing and executing design solutions for digital and print marketing collateral.

• Examples of brand identity development or significant contributions to maintaining brand consistency across various applications.

• Showcase of proficiency in Adobe Creative Suite, with specific project examples demonstrating mastery of Photoshop, Illustrator, and InDesign.

• Evidence of utilizing AI tools (e.g., Midjourney) in your design workflow, with explanations of how these tools enhanced efficiency or creativity.

• Projects that highlight your understanding of typography, color theory, layout, and composition in a business context.

Process Documentation:

• Ability to articulate your design process from brief interpretation to final asset delivery, emphasizing efficiency and collaboration.

• Examples of how you have managed project timelines, budgets (if applicable), and stakeholder feedback throughout the design lifecycle.

• Documentation of how you ensure brand guideline adherence and consistency across a wide range of marketing materials.

• Evidence of research and application of new design trends and technologies, including AI, to improve design outcomes.

📝 Enhancement Note: Given the emphasis on a strong portfolio and project ownership, candidates should prepare to walk through their work, explaining their design thinking, process, and the impact of their contributions. Highlighting efficiency gains through AI tools will be a significant advantage.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 5-10 years of experience in the Draper, Utah area, the estimated annual salary range is $65,000 - $85,000. This range accounts for the specified experience level, the corporate setting, and the required technical proficiencies.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Paid Time Off (PTO) including vacation, sick leave, and holidays.

• 401(k) retirement savings plan with potential company match.

• Opportunities for professional development and continuing education in design software and trends.

• Employee discounts on LifeWave products.

• Potential for performance-based bonuses or incentives.

Working Hours: This role is designed for a standard 40-hour work week. While the company operates on-site, there may be occasional flexibility for project deadlines, subject to team and management approval.

📝 Enhancement Note: Salary estimation is based on Glassdoor, Salary.com, and LinkedIn Salary data for Graphic Designers in the Salt Lake City metropolitan area, adjusted for the specified experience level (5-10 years) and the corporate nature of the role. Benefits are typical for full-time corporate positions in the US.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct Selling / Health & Wellness. LifeWave operates in a dynamic multi-level marketing (MLM) sector, focusing on health and wellness products. This industry requires designs that are both aesthetically appealing and persuasive, often balancing scientific claims with aspirational lifestyle imagery. The corporate environment suggests a professional yet potentially fast-paced setting.

Company Size: While specific size data isn't provided in the raw input, the job listing implies a structured corporate department with a Creative Director and a team. A typical corporate structure for a company of this nature would range from 200-1000+ employees, allowing for dedicated creative resources.

Founded: LifeWave was founded in 2004. This long-standing presence in the market suggests a stable company with established brand recognition and operational processes, but also one that needs to stay current with design trends.

Team Structure:

• The Graphic Designer will be part of the corporate creative team, likely reporting to a Creative Director or Design Manager.

• The team is expected to include other designers, potentially copywriters, and collaborate closely with marketing, sales, and product development departments.

Methodology:

• Design conceptualization will likely involve brainstorming sessions, mood boards, and collaborative feedback loops.

• Workflow optimization will be encouraged, especially through the use of AI tools to streamline asset creation and exploration.

• Data-driven design decisions may be influenced by marketing performance metrics, though the primary focus is on brand integrity and aesthetic appeal.

Company Website: https://www.lifewave.com/

📝 Enhancement Note: The direct selling industry context is crucial. Designs must resonate with a broad consumer base potentially distributed globally, while also appealing to independent distributors who will use marketing materials. Understanding how visuals support sales efforts and brand perception in this specific industry is key.

📈 Career & Growth Analysis

Operations Career Level: This position is classified as a mid-level to senior Graphic Designer role. It requires significant independent contribution, project management capabilities, and the ability to influence visual direction within specific projects. The expectation of 5+ years of experience and the need for conceptualization and brand integrity oversight place it beyond an entry-level position.

Reporting Structure: The Graphic Designer will report to a Creative Director or Design Manager within the corporate creative department. This structure allows for mentorship and strategic guidance while empowering the designer to take ownership of their deliverables.

Operations Impact: The Graphic Designer's work directly impacts LifeWave's brand perception, marketing effectiveness, and overall visual communication. High-quality, on-brand designs are crucial for attracting customers, supporting sales efforts by distributors, and maintaining a professional corporate image in a competitive market. The role is integral to the success of marketing campaigns and brand initiatives.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in specific design software, explore advanced AI design techniques, and potentially gain exposure to UI/UX design principles.

• Specialization: Potential to specialize in areas such as digital marketing design, print collateral, or brand identity development.

• Leadership Potential: With proven performance and expanded responsibilities, there could be pathways toward a Senior Graphic Designer role, team lead positions, or even Art Director roles within the creative department over time.

• Industry Exposure: Gaining in-depth knowledge and experience within the direct selling and health/wellness industries, which can be a valuable niche.

📝 Enhancement Note: The growth analysis assumes a typical corporate structure where performance and skill development can lead to expanded roles. The emphasis on AI and industry-specific knowledge suggests avenues for specialization that could be valuable for future career progression.

🌐 Work Environment

Office Type: This is an in-office position, requiring the employee to work onsite at the LifeWave corporate office in Draper, Utah. The company emphasizes an in-office culture for collaboration and adherence to corporate policy.

Office Location(s): The primary office is located at 13893 S Minuteman Drive, Draper, UT 84020. This location is within the Salt Lake Valley, offering accessibility via major roadways.

Workspace Context:

• The workspace is expected to be a collaborative environment within the creative team.

• Employees will have access to standard office equipment and potentially dedicated design workstations equipped with the necessary software.

• Opportunities for direct interaction with colleagues in the creative department, marketing, and other relevant teams will be frequent, fostering a team-oriented atmosphere.

• The office environment likely supports a professional atmosphere conducive to focused design work and team meetings.

Work Schedule: The standard work schedule is 40 hours per week. While core hours will be expected for team collaboration and meeting attendance, there may be some flexibility for project completion, subject to manager approval.

📝 Enhancement Note: The explicit mention of "in-office organization" and the requirement to "work onsite" is a critical detail for candidates. This indicates a strong preference for in-person collaboration and team integration over remote work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and alignment with the company's visual style.

• First Interview: Likely with the hiring manager (Creative Director/Design Manager) to discuss your background, design philosophy, and experience with specific tools and projects. This stage will heavily focus on your portfolio walkthrough.

• Design Challenge: Candidates may be asked to complete a short, timed design exercise or a take-home project relevant to the role's responsibilities to evaluate practical design skills, problem-solving abilities, and efficiency.

• Final Interview: Potentially with HR or other key stakeholders to discuss company culture, benefits, and finalize terms. This may also include a deeper dive into your portfolio and how you'd integrate into the team.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest, most relevant projects. Prioritize those showcasing brand identity, marketing collateral (digital and print), and your use of Adobe Creative Suite and AI tools.

• Tell a Story: For each project, explain the brief, your thought process, the challenges you faced, your design solutions, and the outcome or impact. Quantify results where possible (e.g., increased engagement, improved brand consistency).

• Highlight AI Integration: Clearly point out projects where you leveraged AI tools (like Midjourney) and explain the benefits – e.g., faster concept generation, unique visual styles, enhanced efficiency.

• Showcase Brand Understanding: Include examples that demonstrate your ability to understand and apply brand guidelines effectively.

• Prepare for Technical Questions: Be ready to discuss your proficiency with Adobe Creative Suite, print production workflows, and digital asset optimization.

• Be Ready to Discuss Industry Context: Since the direct selling industry is mentioned, be prepared to discuss how your design approach might adapt to this specific market.

Challenge Preparation:

• Understand the Brief: If given a take-home challenge, thoroughly read and understand all requirements and constraints.

• Focus on Brand Alignment: Ensure your design solution aligns with LifeWave's existing brand identity and the industry context.

• Demonstrate Process: Even in a short challenge, show your thought process. Sketching, mood boards, or a brief explanation of your approach can be helpful.

• Time Management: Practice completing design tasks within a reasonable timeframe, as this will be evaluated even in a timed exercise.

📝 Enhancement Note: The interview process is inferred to include a portfolio review and potentially a design challenge, which are standard for creative roles. Candidates should prepare to articulate their design process and demonstrate value beyond just aesthetic output, especially concerning efficiency gains with AI.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Mastery of Photoshop, Illustrator, and InDesign is essential for creating a wide range of digital and print assets.

• AI Design Tools: Proficiency with Midjourney is explicitly mentioned. Experience with other generative AI platforms for image creation or ideation is a plus.

• Prototyping/Wireframing Tools: Familiarity with tools like Adobe XD, Figma, or Sketch may be beneficial for web-related design tasks, though not explicitly required.

Analytics & Reporting:

CRM & Automation:

• This role is unlikely to directly use CRM or automation tools for their core function, but understanding how marketing collateral is deployed through such systems (e.g., email marketing platforms) can provide context for design requirements.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite and Midjourney is critical. Candidates should be prepared to discuss their experience and proficiency with these tools in detail.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually compelling and innovative designs, embracing new technologies like AI.

• Brand Integrity: A strong commitment to upholding and enhancing the company's brand identity and visual standards across all communications.

• Collaboration: A willingness to work effectively within a team, share ideas, and provide/receive constructive feedback.

• Efficiency & Productivity: An ability to manage projects effectively and leverage tools, including AI, to deliver high-quality work on time.

• Professionalism: Maintaining a positive attitude, strong work ethic, and dedication to project success in a corporate environment.

Collaboration Style:

• Cross-functional Integration: The designer will need to collaborate closely with marketing teams to understand campaign objectives and with product teams for visual asset needs.

• Feedback-Driven: The culture encourages open design reviews where constructive criticism is shared and incorporated to refine designs.

• Team Synergy: A focus on working together to achieve collective creative goals, potentially through shared brainstorming sessions and collaborative tool usage.

📝 Enhancement Note: The values suggest a team that balances creative expression with business objectives and operational efficiency. Understanding how to contribute positively to a collaborative, deadline-driven corporate creative department will be key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Maintaining strict brand guidelines while also pushing creative boundaries and incorporating new design trends, including AI-generated aesthetics.

• Pace of the Direct Selling Industry: Adapting designs to meet the rapid marketing demands and diverse consumer segments within the direct selling and health/wellness sectors.

• Managing Multiple Stakeholder Needs: Effectively translating varied requests from different departments (marketing, sales, product) into cohesive visual solutions.

• Integrating AI Effectively: Learning and applying AI tools strategically to enhance, not replace, core design skills, and ensuring AI-generated assets meet brand standards.

Learning & Development Opportunities:

• Advanced AI Design Training: Opportunities to attend workshops or online courses focused on advanced techniques in AI-powered design tools.

• Industry-Specific Design Best Practices: Gaining deeper insight into effective visual communication strategies for the direct selling and health/wellness markets.

• Cross-Functional Project Exposure: Working on diverse projects that expose the designer to different aspects of the business, enhancing understanding of marketing strategy and product development.

• Mentorship: Guidance from a Creative Director or senior design staff on career development, advanced design techniques, and strategic thinking.

📝 Enhancement Note: The challenges highlight areas where candidates can demonstrate problem-solving skills and adaptability. Growth opportunities point towards continuous learning and specialization within the company's specific industry context.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a new design concept from a brief. How do you ensure it aligns with brand strategy and marketing objectives?" (Focus on your conceptualization and strategic alignment process).

• "How have you used AI tools like Midjourney in your design workflow? Can you walk us through a project where AI significantly improved efficiency or creative output?" (Be ready with a specific case study).

Company & Culture Questions:

• "What interests you about LifeWave and our work in the direct selling/health and wellness industry?" (Research the company's mission, products, and recent campaigns).

• "How do you stay updated on design trends, especially emerging AI technologies?" (Demonstrate continuous learning and proactive engagement with the field).

Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically. Start with your strongest, most relevant projects. For each, have a clear narrative: problem, solution, impact.

• Highlight AI Use: Explicitly point out projects where you used AI tools. Explain why you used them and what the benefit was (e.g., "I used Midjourney here to quickly explore 20 different visual themes for this campaign, which saved us X hours of manual iteration").

• Quantify Impact: Whenever possible, use metrics. "This social media graphic series I designed saw a 15% increase in engagement compared to previous assets."

• Showcase Brand Acumen: Be ready to discuss how you interpreted and applied brand guidelines for specific projects.

• Practice Your Pitch: Rehearse presenting your projects concisely (aim for 2-3 minutes per project) and be prepared for follow-up questions about your design choices.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative skill but also strategic thinking, process management, and adaptability to new technologies (AI) and industry specifics (direct selling).

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Paylocity recruiting portal.

• Portfolio Customization: Tailor your resume and portfolio to highlight experience with Adobe Creative Suite, AI design tools (like Midjourney), brand identity, and marketing collateral within a corporate or agency setting. Emphasize any experience relevant to the direct selling or health & wellness industries.

• Resume Optimization: Ensure your resume clearly lists your 5+ years of experience and relevant skills, using keywords from the job description such as "Adobe Creative Suite," "Midjourney," "brand identity," "marketing collateral," and "print production." Quantify achievements where possible.

• Interview Preparation: Review common graphic design interview questions, prepare specific examples from your portfolio to illustrate your skills and process, and research LifeWave's brand and products to articulate your interest and understanding. Practice presenting your portfolio walkthrough.

• Company Research: Familiarize yourself with LifeWave's mission, values, products, and recent marketing efforts. Understand the landscape of the direct selling industry and how effective design contributes to success in this sector.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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