Graphic Designer

📍 Job Overview

Job Title: Graphic Designer
Company: Lago
Location: Argentina
Job Type: FULL_TIME
Category: Creative & Media / Retail / Marketing / Art & Design
Date Posted: 2025-09-30T13:33:07.522
Experience Level: 0-2 Years
Remote Status: Fully Remote

🚀 Role Summary

• This role is central to defining and elevating Lago's brand visual identity within the retail sector, requiring a creative Graphic Designer to conceptualize and execute compelling visual assets.
• The Graphic Designer will collaborate extensively with marketing, product development, and retail teams to ensure brand consistency and enhance customer engagement through impactful design.
• Key responsibilities include creating a range of visual materials, from digital content for social media and email to print materials and packaging, all while staying abreast of retail industry trends.
• Success in this position hinges on a strong portfolio, proficiency in design software, and the ability to translate brand strategy into visually appealing and effective designs that resonate with the target audience.

📝 Enhancement Note: While the input explicitly states "Graphic Designer," this role's strong emphasis on retail industry context, collaboration with marketing and product development, brand visual identity, and customer engagement suggests a focus on Go-To-Market (GTM) design principles. This implies a need for understanding how design directly influences commercial outcomes, not just aesthetic appeal. The "0-2 Years" experience level indicates an entry-level to junior position.

📈 Primary Responsibilities

• Develop and execute visually engaging graphics for diverse marketing campaigns, including digital advertisements, social media content, email newsletters, and in-store promotional materials.
• Collaborate closely with the marketing department to conceptualize and refine visual themes that align with Lago's overarching brand strategy and campaign objectives.
• Design and manage the production of product packaging, ensuring meticulous adherence to brand guidelines, quality standards, and effective shelf appeal within the retail environment.
• Create high-quality digital assets for website updates, social media platforms, and email marketing initiatives, optimizing for engagement and conversion.
• Design and lay out typography for various promotional collateral such as brochures, flyers, and posters, ensuring clarity, readability, and brand consistency.
• Partner with product development teams to create design solutions that enhance product presentation and appeal to consumers.
• Conduct research on current industry trends, competitor visual strategies, and emerging design techniques to proactively innovate and inform Lago's design approach.

📝 Enhancement Note: The responsibilities highlight a blend of tactical design execution and strategic brand alignment, common for junior roles within a growing company. The focus on "shelf appeal" and "customer engagement" underscores the commercial impact expected from design in a retail context.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically preferred for roles requiring a strong theoretical foundation in design principles.

Experience: 0-2 years of proven professional experience as a Graphic Designer, with a demonstrable track record in creating impactful visual assets, preferably within the retail or e-commerce industry.

Required Skills:

• Proven experience as a Graphic Designer or in a similar creative role.
• Strong proficiency in industry-standard design software, including Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.
• A robust and diverse portfolio showcasing a wide range of high-quality design projects, demonstrating creativity and technical skill across various media.
• Excellent understanding of fundamental design principles, including color theory, typography, and layout composition.
• Proven ability to manage multiple design projects concurrently, prioritizing tasks effectively to meet strict deadlines in a fast-paced work environment.
• Strong verbal and written communication skills, with the ability to articulate design concepts and collaborate effectively with cross-functional teams.

Preferred Skills:

• Prior experience specifically within the retail industry, demonstrating an understanding of retail visual merchandising and consumer psychology.
• Familiarity with digital marketing platforms and their design requirements (e.g., social media ad specs, email marketing templates).
• Basic understanding of user interface (UI) or user experience (UX) design principles, particularly as they apply to digital retail platforms.
• Experience with motion graphics or video editing software (e.g., Adobe After Effects, Premiere Pro) for enhanced digital content creation.
• Knowledge of print production processes and pre-press requirements for high-quality physical materials.

📝 Enhancement Note: The required skills are standard for a junior graphic designer. The preferred skills hint at the company's potential needs for broader digital marketing and potentially e-commerce integration, which are crucial for a retail brand operating remotely.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Breadth: Showcase a minimum of 5-7 diverse projects that span digital (social media graphics, web banners, email assets) and print (brochures, flyers, packaging mockups) mediums.
• Brand Alignment: Include at least one project that demonstrates the ability to adapt designs to a specific brand identity or to create a new visual identity from scratch, highlighting understanding of brand strategy.
• Retail Context: Feature at least one project specifically related to the retail industry, such as packaging design, in-store promotional materials, or e-commerce visuals, to illustrate industry understanding.
• Process Documentation: For 1-2 key projects, briefly outline the design process, including problem definition, ideation, tool usage, and final execution, to demonstrate a structured approach.
• Impact Metrics: Where possible, include any quantifiable results or feedback related to the design's performance (e.g., increased engagement, improved conversion rates, positive customer feedback on packaging).

Process Documentation:

• Candidates may be asked to describe their process for taking a design brief from initial concept to final delivered asset, emphasizing workflow management and stakeholder communication.
• Familiarity with documenting design iterations and rationale behind creative decisions will be beneficial.

📝 Enhancement Note: For a junior Graphic Designer role, a portfolio is paramount. The emphasis here is on demonstrating adaptability, retail relevance, and a structured, albeit nascent, design process. Quantifiable metrics, even if qualitative feedback, are increasingly important to show commercial awareness.

💵 Compensation & Benefits

Salary Range: $6 - $10 per hour (USD). This range is specified as "Open to negotiation based on experience."

Benefits:

• Remote Work Flexibility: The ability to work from anywhere, promoting excellent work-life balance and global team integration.
• Growth Opportunities: Potential for role shaping and career advancement within a growing company, offering a dynamic path for skill development and increased responsibility.
• Innovative Culture: Opportunity to be part of a team that values data-driven problem-solving and thrives in a rapidly evolving market, fostering continuous learning and adaptation.

Working Hours: 8:00 AM - 4:00 PM Mountain Standard Time (MST). This translates to 8 hours per day, totaling 40 hours per week.

📝 Enhancement Note: The hourly wage is on the lower end for a professional graphic design role, even for entry-level positions, especially in USD. This suggests the company might be targeting candidates in regions with a lower cost of living or is prioritizing budget over extensive experience. The "Open to negotiation" clause is critical for candidates to leverage their skills and portfolio. The MST working hours indicate a need for alignment with a specific time zone, which is important for a remote role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail. Lago operates within the retail sector, likely focusing on consumer goods where visual branding and packaging play a significant role in market penetration and customer perception.

Company Size: Not explicitly stated, but the emphasis on "growth opportunities" and "shaping your role" suggests a growing company, possibly a startup or a small to medium-sized enterprise (SME) that is scaling its operations and marketing efforts.

Founded: Not explicitly stated. The company's focus on innovation and a "rapidly evolving market" implies it's likely a relatively modern company, possibly founded within the last 5-15 years, responding to current market dynamics.

Team Structure:

• The Graphic Designer will likely be part of a marketing or creative team, reporting to a Marketing Manager or Creative Director.
• Collaboration is expected with product development and retail operations teams, indicating a cross-functional team environment.
• Given the remote nature, the team structure likely emphasizes asynchronous communication and digital collaboration tools.

Methodology:

• Data-Driven Innovation: The company emphasizes leveraging data to solve challenges and drive success, suggesting that design decisions may be informed by analytics and performance metrics.
• Agile Market Response: Operating in a "rapidly evolving market" implies an agile approach to strategy and execution, requiring adaptability and quick turnaround times.
• Collaborative Problem-Solving: The culture encourages working together to overcome obstacles, suggesting a team-oriented approach to design challenges.

Company Website: lagodesign.com

📝 Enhancement Note: The company culture appears to be dynamic, data-informed, and geared towards growth within the competitive retail landscape. The remote, global team structure implies a need for strong self-discipline and digital collaboration skills.

📈 Career & Growth Analysis

Operations Career Level: Junior Graphic Designer. This role is positioned as an entry-level to early-career opportunity, designed for individuals with foundational design skills and a nascent portfolio. The scope involves executing established brand guidelines and contributing to defined creative projects under supervision.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Lead, or a similar senior role within the marketing or creative department. Close collaboration with product development and retail teams is also expected, indicating a matrixed or project-based reporting influence.

Operations Impact: The Graphic Designer's impact is directly tied to the visual appeal and communicative power of Lago's brand assets. This influence extends to:

• Brand Perception: Shaping how customers perceive Lago's quality, innovation, and aesthetic.
• Customer Engagement: Creating graphics that capture attention, drive interaction on digital platforms, and encourage purchases.
• Product Presentation: Enhancing the appeal of products through effective packaging and promotional visuals.
• Marketing Effectiveness: Supporting marketing campaigns with compelling visuals that contribute to conversion rates and brand awareness.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas such as packaging design, digital marketing graphics, or typography through hands-on project experience.
• Role Expansion: As the company grows and the designer's capabilities are proven, there's potential to take on more complex projects, lead smaller design initiatives, or specialize in a particular product category or marketing channel.
• Industry Acumen: Gaining valuable experience within the retail sector, understanding consumer behavior, and learning how design contributes to commercial success in this dynamic market.
• Mentorship: Potential for guidance from senior design or marketing professionals within the team, fostering professional development and career progression.

📝 Enhancement Note: For a junior role, "growth" is typically about skill acquisition and increased project responsibility rather than immediate leadership. The emphasis on "shaping your role" suggests autonomy might grow with demonstrated success.

🌐 Work Environment

Office Type: Fully Remote. The role is designated as "TELECOMMUTE" and explicitly states "Work from anywhere—our team is global." This indicates a distributed workforce with no central physical office for this position.

Office Location(s): The role is based in Argentina, but the "Work from anywhere" aspect implies that while the candidate must be legally authorized to work in Argentina, they can operate remotely from any location within the country, or potentially globally if visa/employment considerations are met.

Workspace Context:

• Digital Collaboration Hub: The primary workspace will be digital, relying heavily on communication platforms (e.g., Slack, Teams), project management tools (e.g., Asana, Trello), and cloud-based design collaboration software.
• Asynchronous Workflow: While specific working hours are defined (MST), the global nature of the team suggests a need for effective asynchronous communication and documentation to accommodate different time zones.
• Self-Management: The remote environment demands a high degree of self-discipline, time management, and proactive communication to ensure seamless integration with the team and timely delivery of design assets.

Work Schedule: 8:00 AM - 4:00 PM Mountain Standard Time (MST). This schedule ensures overlap with critical team members for real-time collaboration needs, despite the overall remote setup.

📝 Enhancement Note: The remote nature is a key perk, but the MST working hours are a crucial detail for candidates to manage their daily schedule and personal commitments effectively.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational skills, creative output, and alignment with basic requirements.
• Portfolio Presentation & Discussion: Candidates will likely be asked to present their portfolio, discussing their design process, rationale, and experience with specific projects. This is an opportunity to showcase creativity, problem-solving skills, and understanding of design principles.
• Skills Assessment: A practical design exercise or case study may be administered to evaluate proficiency in design software, ability to follow a brief, and creative problem-solving under timed conditions.
• Team/Cultural Fit Interview: Discussion with potential team members or hiring manager to assess communication skills, collaboration style, and alignment with Lago's innovative and data-driven culture.

Portfolio Review Tips:

• Curate Strategically: Select projects that best represent your skills and align with the retail industry and the types of work Lago undertakes (marketing campaigns, packaging, digital content).
• Tell a Story: For each project, clearly articulate the brief, your role, the design process, the challenges faced, and the final outcome. Quantify impact if possible.
• Highlight Retail Relevance: Emphasize any projects that showcase your understanding of consumer behavior, brand strategy, and commercial goals within the retail space.
• Showcase Software Proficiency: Ensure your portfolio clearly demonstrates your mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Professional Presentation: Organize your portfolio logically, use high-quality mockups, and ensure it's easily navigable, whether as a PDF or a dedicated website.

Challenge Preparation:

• Understand the Brief: Carefully read and deconstruct any design challenge brief. Identify key objectives, target audience, and constraints.
• Time Management: Allocate your time effectively across ideation, design, and refinement. Prioritize the most critical elements.
• Articulate Your Process: Be prepared to explain your design decisions and thought process clearly and concisely. Focus on how your design solves the problem posed in the brief.
• Brand Consistency: If a brand style is provided, ensure your design adheres to it. If not, establish a consistent visual language for your solution.

📝 Enhancement Note: The portfolio is the most critical component for this role. Candidates should tailor their presentation to highlight retail context and commercial impact, even at a junior level.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign for creating and editing a wide range of visual assets.
• Design Collaboration Platforms: Familiarity with cloud-based tools for file sharing, version control, and collaborative feedback (e.g., Dropbox, Google Drive, Adobe Creative Cloud Libraries).

Analytics & Reporting:

• While not a primary requirement for this role, an understanding of how design performance is measured through analytics (e.g., engagement rates on social media, click-through rates on email banners) is beneficial.

CRM & Automation:

• Project Management Software: Experience with tools like Asana, Trello, Monday.com, or similar platforms for task management, workflow tracking, and team coordination.
• Communication Platforms: Proficiency in tools like Slack, Microsoft Teams, or similar for real-time and asynchronous team communication.

📝 Enhancement Note: The core requirement is Adobe Creative Suite. Knowledge of project management and communication tools is critical for effective remote collaboration. An awareness of analytics is a plus for demonstrating commercial understanding.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to find new and better ways to solve problems and create impactful designs, particularly in response to market evolution.
• Data-Driven Approach: Utilizing data and insights to inform design decisions, measure effectiveness, and optimize outcomes, rather than relying solely on intuition.
• Collaboration: A strong emphasis on teamwork, open communication, and mutual support across departments to achieve shared goals.
• Efficiency: A focus on streamlined processes, effective time management, and producing high-quality work efficiently to meet business objectives.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with marketing, product, and retail teams, requiring clear communication and a willingness to understand diverse perspectives.
• Feedback-Oriented: An environment where constructive feedback is shared and received to improve designs and processes.
• Agile & Responsive: The ability to adapt quickly to changing project requirements and market demands, maintaining a proactive and flexible approach.

📝 Enhancement Note: The values emphasize a modern, growth-oriented approach to design within a commercial context, requiring both creativity and a results-driven mindset.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Commercial Goals: Effectively translating brand strategy and business objectives into visually compelling designs that also drive engagement and sales in a competitive retail market.
• Remote Collaboration Dynamics: Maintaining strong communication and creative synergy with a distributed team across different time zones and working styles.
• Adapting to Evolving Trends: Staying current with rapidly changing design trends, digital platform requirements, and retail consumer preferences to ensure designs remain relevant and impactful.
• Managing Project Scope and Deadlines: Juggling multiple design requests from various stakeholders while ensuring timely delivery of high-quality work.

Learning & Development Opportunities:

• Hands-on Project Experience: Gaining practical experience across a wide spectrum of design applications within the retail industry.
• Mentorship and Skill Enhancement: Learning from experienced professionals and potentially receiving guidance on advanced design techniques or strategic thinking.
• Industry Exposure: Developing a deeper understanding of the retail sector and how design contributes to its success, potentially leading to specialization.
• Tool Proficiency: Enhancing skills with core design software and potentially exploring new tools and technologies relevant to digital and print design.

📝 Enhancement Note: The challenges are typical for a junior role in a dynamic environment, offering significant learning opportunities.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Walk me through your process for designing a social media graphic campaign from brief to final asset." Focus on how you interpret briefs, brainstorm ideas, select tools, and handle feedback.
• Brand Adaptation: "How would you approach designing packaging for a new product line that needs to align with an established brand while also standing out on the shelf?" Discuss your understanding of brand guidelines and market differentiation.
• Problem-Solving: "Describe a time you faced a design challenge where the initial concept wasn't working. How did you troubleshoot and arrive at a solution?" Highlight your analytical approach and resilience.

Company & Culture Questions:

• Motivation: "Why are you interested in working for Lago, and what specifically about our retail focus appeals to you?" Research Lago's brand and products.
• Teamwork: "How do you prefer to collaborate with team members from non-design backgrounds (e.g., marketing, product development)?" Emphasize clear communication and understanding of different roles.
• Data Influence: "How do you see data influencing design decisions in a retail environment?" Show an awareness of metrics like engagement, conversion, and brand perception.

Portfolio Presentation Strategy:

• Concise Storytelling: For each project, have a 1-2 minute narrative ready that covers the objective, your role, key design choices, and the outcome.
• Highlight Retail Projects: Dedicate more time to showcasing projects relevant to retail, packaging, or marketing campaigns.
• Demonstrate Software Skills: Be prepared to briefly discuss the tools and techniques used, especially within the Adobe Creative Suite.
• Showcase Problem-Solving: For each project, be ready to discuss any challenges you overcame and how your design addressed specific needs.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should be prepared to articulate their design thinking, problem-solving abilities, and understanding of commercial applications for design.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Curate your online or PDF portfolio to prominently feature 3-5 of your strongest projects, prioritizing those that demonstrate retail relevance, packaging design, or digital marketing graphics. Ensure each project includes a brief description of the objective and your role.
• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Graphic Design," "Adobe Creative Suite," "Photoshop," "Illustrator," "InDesign," "Packaging Design," "Marketing Campaigns," and "Retail." Quantify achievements where possible (e.g., "Designed social media assets that increased engagement by X%").
• Prepare for Portfolio Walkthrough: Practice articulating your design process, rationale, and the impact of your work for 2-3 key portfolio pieces. Be ready to discuss challenges and solutions.
• Research Lago: Visit lagodesign.com and familiarize yourself with their brand, products, and any recent marketing efforts. Understand their aesthetic and target audience to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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