Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: KREWE

Location: New Orleans, LA

Job Type: Full-time

Category: Creative & Design / Marketing Operations

Date Posted: March 30, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and execute compelling visual assets across a variety of digital marketing channels, including email marketing, social media platforms, website graphics, and paid media campaigns.

• Support the strategic development and execution of creative concepts for product launches, seasonal campaigns, and overarching brand storytelling initiatives.

• Produce high-quality print materials such as packaging, retail signage, event collateral, and other marketing materials that align with brand aesthetics.

• Prepare and manage production-ready files for both print and digital deliverables, ensuring accuracy and adherence to specifications.

• Uphold and maintain brand consistency across all creative outputs by meticulously following established design guidelines and brand standards.

📝 Enhancement Note: While the core responsibilities focus on graphic design, the integration with Marketing, eCommerce, and Retail teams positions this role as crucial for Go-To-Market (GTM) execution, particularly in visual content creation that drives customer engagement and sales. This role can be considered adjacent to Marketing Operations by supporting campaign asset creation and brand consistency across GTM channels.

📈 Primary Responsibilities

• Design visual assets across digital channels including email marketing, social media, website graphics, and paid media to enhance online presence and campaign effectiveness.

• Support the development of creative assets for product launches, seasonal campaigns, and brand storytelling initiatives, ensuring visual alignment with marketing objectives.

• Create a range of print materials such as packaging, retail signage, event collateral, and marketing materials, translating brand identity into tangible assets.

• Prepare and meticulously check production-ready files for print and digital deliverables to ensure seamless execution and high-quality output.

• Maintain strict brand consistency across all creative assets by adhering to established design guidelines, supporting brand integrity and recognition.

• Collaborate effectively with the Art Director and the broader creative team to translate brand concepts and campaign visuals into impactful designs.

• Assist in the preparation of creative materials for photoshoots, including the development of mood boards, layouts, and visual references to guide creative direction.

• Work cross-functionally with Marketing, eCommerce, and Retail teams to ensure timely delivery of design assets that meet project requirements and deadlines.

• Manage multiple design projects concurrently, prioritizing tasks and meeting deadlines in a fast-paced, dynamic environment.

• Stay current with emerging design trends, fashion, photography, and visual culture to continuously inform and elevate creative work and brand perception.

📝 Enhancement Note: The emphasis on cross-functional collaboration with Marketing, eCommerce, and Retail teams highlights the GTM aspect of this role, where design directly supports sales and marketing initiatives. The requirement to "work cross-functionally... to deliver design assets on schedule" indicates a need for project management skills within a GTM context, ensuring visual assets are ready for campaign deployment.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, or a related field is typically expected for roles requiring 3-4 years of professional experience.

Experience: 3–4 years of professional graphic design experience within fashion, lifestyle, beauty, retail, or creative agency environments.

Required Skills:

• Proven professional graphic design experience (3-4 years) in fashion, lifestyle, beauty, retail, or creative agency settings.

• A strong, demonstrable portfolio showcasing thoughtful design execution, excellent typography skills, and well-structured layout systems.

• Advanced proficiency in Adobe Creative Suite, specifically InDesign, Illustrator, and Photoshop, for creating and manipulating visual assets.

• Demonstrated experience working across both digital design (email, social, web) and print design (packaging, signage, collateral).

• Exceptional attention to detail, with a keen eye for typography, color theory, and visual composition.

• Proven ability to manage multiple design projects simultaneously and consistently meet deadlines in a high-pressure environment.

• Strong communication and collaboration skills, essential for working within a creative team and with cross-functional departments.

Preferred Skills:

• Motion graphics design experience using After Effects.

• Video editing skills using Adobe Premiere Pro.

📝 Enhancement Note: The requirement for a strong portfolio that demonstrates "thoughtful design, strong typography, and clean layout systems" is paramount for this role. Candidates should curate their portfolios to specifically highlight projects that align with KREWE's brand aesthetic and the diverse range of assets required (digital, print, campaign-specific). Special attention should be given to showcasing projects that demonstrate an understanding of brand consistency and the ability to adapt design across different mediums.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of design projects that clearly demonstrate proficiency in creating visual assets for digital channels (email, social, web) and print collateral.

• Specific examples of work that highlight strong typography, clear layout systems, and an understanding of brand consistency, particularly within the fashion or lifestyle sectors.

• Case studies or project breakdowns that illustrate the design process from concept to final deliverable, including problem-solving and creative decision-making.

Process Documentation:

• Ability to articulate the design process followed for key projects, from initial brief and concept development to final asset delivery and execution.

• Demonstration of how brand guidelines were applied and maintained across various design outputs.

• Examples of how feedback was incorporated and revisions were managed to achieve project objectives.

📝 Enhancement Note: For this role, the portfolio serves as the primary indicator of design capability and process adherence. While explicit process documentation isn't requested, the portfolio should implicitly communicate the candidate's design workflow, problem-solving approach, and ability to manage projects from inception to completion, reflecting a structured and efficient design methodology.

💵 Compensation & Benefits

Salary Range: Based on the experience level (3-4 years) and location (New Orleans, LA), a competitive salary range for a Graphic Designer in this market typically falls between $60,000 - $80,000 annually. This estimate considers industry benchmarks for creative roles and the cost of living in New Orleans.

Benefits:

• Competitive wage

• Group health plans: health, vision, and dental insurance

• Welfare benefits: life, accidental death & dismemberment (AD&D), and supplemental voluntary coverage

• Flexible Spending Account (FSA) Plan & Health Savings Account (HSA) Program

• 401(K) Investment Options

• Adoption Assistance

• Employee Assistance Program (EAP)

• Commuter Benefits

• Paid Parental Leave

• Quarterly Cultural Spend initiative

• Ongoing Training and Development opportunities

• Educational Allowance

• 10 paid holidays

• Paid Time Off (PTO) accrual

• KREWE employee quarterly frame allowance

Working Hours: The role is full-time, typically requiring 40 hours per week. While deadlines are emphasized, there may be flexibility in daily scheduling depending on project needs and team coordination.

📝 Enhancement Note: The salary range is an estimate based on industry data for Graphic Designers with 3-4 years of experience in a major metropolitan area like New Orleans. Actual compensation will depend on the candidate's specific qualifications, portfolio strength, and negotiation. The provided benefits package is comprehensive and includes standard offerings alongside unique perks like the "Quarterly Cultural Spend" and employee frame allowance, which appeal to candidates in creative industries.

🎯 Team & Company Context

🏢 Company Culture

Industry: KREWE operates in the Fashion and Luxury Goods industry, with a strong emphasis on eyewear. Their brand is known for its design-forward approach, craftsmanship, and innovative marketing strategies.

Company Size: KREWE is a growing company, likely falling into the small to medium-sized business category (50-250 employees), which suggests a dynamic and potentially collaborative work environment where individual contributions are visible.

Founded: Founded in 2013 in New Orleans, KREWE has rapidly established itself as a prominent eyewear brand, known for its unique blend of style, quality, and a strong connection to its Louisiana roots. This history suggests a company that values innovation, design, and community.

Team Structure:

• The Graphic Designer will likely be part of a Creative or Marketing team, potentially reporting to an Art Director or Creative Lead.

• This team is responsible for developing and executing the visual identity and marketing communications for KREWE.

Methodology:

• KREWE's approach is likely data-informed, with a strong emphasis on design aesthetic and brand storytelling to drive customer engagement and sales.

• Workflow optimization is key, especially given the fast-paced nature of fashion marketing and the need to produce assets for various channels.

• Automation may be leveraged where applicable, but the core of this role emphasizes creative design and execution.

Company Website: https://www.krewe.com/

📝 Enhancement Note: KREWE's brand identity is deeply tied to New Orleans culture, suggesting a company culture that values creativity, individuality, and a unique aesthetic. The "Diversity and Inclusion" statement underscores a commitment to an inclusive workplace. The rapid growth implies a forward-thinking, adaptable environment.

📈 Career & Growth Analysis

Operations Career Level: This role is a Mid-Level Graphic Designer position, suitable for individuals with 3-4 years of professional experience. It represents a solid step for designers looking to deepen their expertise in a specific industry (fashion/lifestyle) and contribute to a growing brand's visual strategy.

Reporting Structure: The Graphic Designer will report to an Art Director or Creative Lead within the Creative department, working closely with marketing and eCommerce teams. This structure allows for mentorship and guidance while fostering direct contribution to GTM efforts.

Operations Impact: While not a traditional "operations" role, the Graphic Designer's work directly impacts GTM success by creating visually compelling assets that drive brand awareness, customer engagement, and conversion rates across digital and physical retail channels. Effective design is critical for conveying brand value and product appeal.

Growth Opportunities:

• Specialization: Opportunity to develop deeper expertise in fashion and lifestyle branding, digital marketing design, or print production within a specialized industry.

• Skill Development: Potential to gain experience with motion graphics and video editing if the candidate pursues the preferred skills, expanding their creative toolkit.

• Leadership Potential: With continued strong performance and expanded responsibilities, growth into a Senior Graphic Designer or Art Director role is a possibility within a growing company like KREWE.

📝 Enhancement Note: The growth trajectory for a Graphic Designer at KREWE is likely tied to the company's expansion and the increasing demand for high-quality creative assets. Demonstrating versatility, a strong understanding of brand strategy, and the ability to manage complex projects will be key for career advancement.

🌐 Work Environment

Office Type: This is an on-site position, indicating a traditional office-based work environment.

Office Location(s): The role is based in New Orleans, LA, KREWE's headquarters. This location offers a unique cultural backdrop that influences the brand's aesthetic and company culture.

Workspace Context:

• The workspace is expected to be collaborative, fostering interaction with the creative team, Art Director, and other departments.

• Access to necessary design tools and technology (Adobe Creative Suite) will be provided.

• The environment is likely fast-paced and deadline-driven, typical of the fashion industry, requiring adaptability and efficiency.

Work Schedule: The standard work schedule is full-time, approximately 40 hours per week. While core hours will likely be standard business hours, the fast-paced nature of marketing campaigns may occasionally require flexibility to meet critical deadlines.

📝 Enhancement Note: Working on-site in New Orleans provides a unique cultural immersion that can directly inform creative output for a brand like KREWE. The collaborative office environment is crucial for creative brainstorming and efficient project execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review, focusing on resume and portfolio.

• Portfolio Review & Interview: Candidates will likely present their portfolio to the hiring team (Art Director, Creative Lead) and discuss their design process, experience, and approach to brand consistency. This stage will assess technical skills and creative thinking.

• Cross-functional Interview: Meeting with members from Marketing, eCommerce, or Retail teams to evaluate collaboration skills and understanding of GTM objectives.

• Final Interview: Potentially with a senior leader to assess cultural fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent your skills in digital and print design, especially within fashion or lifestyle.

• Showcase Brand Consistency: Include projects where you successfully maintained brand guidelines across multiple assets or campaigns.

• Highlight Process: For 1-2 key projects, briefly explain your design process, challenges, and solutions. Use visuals to illustrate key stages.

• Tailor to KREWE: If possible, include speculative work or highlight how your existing work aligns with KREWE's aesthetic and brand voice.

• Technical Proficiency: Ensure your portfolio clearly demonstrates your command of Adobe Creative Suite.

Challenge Preparation:

• Be prepared to discuss your approach to common design challenges, such as adapting a design for different platforms or working under tight deadlines.

• Familiarize yourself with KREWE's current marketing campaigns and visual identity to discuss how you would contribute to their ongoing efforts.

• Practice articulating your design rationale clearly and concisely.

📝 Enhancement Note: The portfolio is the most critical component of the application. Candidates should invest significant time in selecting and presenting their work to showcase not just aesthetic talent but also strategic thinking, technical proficiency, and an understanding of brand marketing within the fashion/lifestyle context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential. This includes InDesign for layout, Illustrator for vector graphics, and Photoshop for image manipulation. Proficiency is a core requirement.

• Figma/Sketch (Optional but beneficial): While not explicitly mentioned, experience with these tools for digital design and prototyping is increasingly common and could be an advantage.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tool requirements are listed for this design role. However, understanding how design assets are utilized within marketing automation platforms or CRM-driven campaigns (e.g., email templates) is helpful.

📝 Enhancement Note: The core technology stack is centered around the Adobe Creative Suite. Candidates should be prepared to demonstrate advanced skills in these programs. Any additional experience with digital design tools or an understanding of how design integrates with marketing automation will be seen as a bonus.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: KREWE values unique design perspectives and fresh ideas, encouraging designers to push creative boundaries.

• Brand Integrity: A strong emphasis on maintaining and evolving the KREWE brand identity through consistent and high-quality visual execution.

• Collaboration: Working effectively within the creative team and across departments is crucial for successful GTM initiatives.

• Customer Focus: Designing with the end consumer in mind, ensuring visuals resonate with the target audience and drive engagement.

• Passion for Fashion/Culture: A genuine interest in the industry and contemporary trends is likely highly valued.

Collaboration Style:

• The environment likely promotes open communication and feedback exchange within the creative team.

• Cross-functional collaboration will involve working closely with Marketing, eCommerce, and Retail to translate business objectives into effective design solutions.

• A proactive approach to sharing ideas and contributing to campaign concepts is encouraged.

📝 Enhancement Note: KREWE's culture appears to be one that balances a strong artistic vision with the practical needs of a growing retail and fashion brand. Success in this role will require not only creative talent but also the ability to collaborate effectively and align design work with broader business goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: Keeping up with the demands of the fashion industry and multiple campaign cycles requires strong time management and prioritization skills.

• Brand Evolution: Balancing the need to maintain brand consistency with the desire to innovate and stay current with design trends.

• Cross-functional Alignment: Ensuring design outputs meet the diverse needs and expectations of various departments (Marketing, eCommerce, Retail).

• Remote Collaboration (if applicable): Although this role is on-site, adapting design workflows for potential future hybrid models or external collaborators could be a consideration.

Learning & Development Opportunities:

• Industry Exposure: Gaining deep experience in fashion and luxury goods branding and marketing.

• Skill Expansion: Opportunity to learn motion graphics and video editing, broadening the design skill set.

• Mentorship: Learning from experienced Art Directors and Creative Leads within the company.

• Brand Contribution: Making a tangible impact on a well-known and growing brand's visual identity.

📝 Enhancement Note: The primary challenge will be managing the volume and pace of work while maintaining high creative standards. Growth will come from mastering the nuances of fashion branding and effectively contributing to KREWE's GTM strategy through impactful design.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where you had to balance creative vision with strict brand guidelines. How did you approach it?" (Focus on demonstrating adherence to brand standards while still being creative.)

• "Walk us through your process for designing an asset for a digital campaign (e.g., social media ad, email banner). What are the key considerations?" (Highlight your workflow from brief to final asset.)

Company & Culture Questions:

• "What appeals to you about KREWE's brand aesthetic and mission?" (Research KREWE's website, social media, and mission thoroughly.)

• "How do you approach collaboration with non-designers (e.g., marketing managers, product teams)?" (Emphasize clear communication and understanding of their objectives.)

Portfolio Presentation Strategy:

• Storytelling: For each project, briefly explain the objective, your role, the challenge, your solution, and the outcome.

• Visuals: Use high-quality mockups and clear examples of the final assets.

• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most relevant work.

• Technical Details: Be ready to discuss your software proficiency and technical considerations for print and digital production.

📝 Enhancement Note: Prepare to articulate not just what you designed, but why. Connect your design choices to business objectives and brand strategy. For KREWE, demonstrating an understanding of their unique brand voice and aesthetic will be crucial.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the KREWE careers portal.

• Portfolio Customization: Ensure your portfolio prominently features work relevant to fashion, lifestyle, digital marketing (email, social, web), and print collateral. Highlight projects demonstrating strong typography, brand consistency, and a clean aesthetic.

• Resume Optimization: Tailor your resume to emphasize the 3-4 years of relevant experience, proficiency in Adobe Creative Suite, and experience in fashion/lifestyle/retail environments. Use keywords from the job description.

• Interview Preparation: Practice discussing your design process, how you handle feedback, and your understanding of KREWE's brand. Prepare to present your portfolio and articulate your design rationale clearly.

• Company Research: Thoroughly research KREWE's brand, current campaigns, aesthetic, and company culture. Understand their values and how your design skills can contribute to their GTM strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---