Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Impel Location: Remote (United States) Job Type: Full-time Category: Marketing Operations / Creative Services Date Posted: 2025-09-17 Experience Level: 5-10 Years

🚀 Role Summary

• Spearhead visual identity development across diverse digital and print platforms, ensuring a cohesive and impactful brand presence.
• Collaborate cross-functionally with marketing, product, customer success, and sales teams to translate complex ideas into clear, compelling visual narratives.
• Design a wide array of marketing collateral, including sales enablement materials, whitepapers, case studies, social media graphics, website visuals, email campaigns, and event materials.
• Contribute to product marketing initiatives by creating UI mockups, launch visuals, and essential customer-facing design elements.
• Champion brand consistency across all creative outputs, actively participating in the evolution and refinement of brand guidelines in a scaling environment.

📝 Enhancement Note: While the input title is "Graphic Designer," the extensive responsibilities involving sales collateral, whitepapers, case studies, and collaboration with sales and marketing teams indicate a strong tie to Go-To-Market (GTM) operations and marketing operations functions. The role requires not just creative execution but also strategic visual communication to support business objectives.

📈 Primary Responsibilities

• Design and produce a comprehensive range of digital assets, including social media graphics, display ads, and motion graphics, optimized for engagement and conversion.
• Develop and maintain visually appealing and user-friendly web pages, with a primary focus on WordPress, ensuring seamless user experience and brand alignment.
• Manage backend functionalities of WordPress websites, overseeing smooth operation, regular updates, and necessary integrations.
• Collaborate closely with the Marketing team to ensure all digital designs align with brand guidelines, campaign objectives, and GTM strategies.
• Continuously update and improve website design to enhance user engagement, conversion rates, and overall aesthetic appeal, reflecting evolving market trends.
• Organize and efficiently manage digital assets and design files, maintaining a structured digital asset library for easy access and retrieval by relevant teams.
• Develop print materials such as brochures, posters, and other promotional items, ensuring high-quality production and brand consistency.
• Create landing pages, email templates, and other critical digital design elements within HubSpot, optimizing for lead generation and nurturing campaigns.
• Collaborate with content, demand generation, and product teams to translate strategic concepts into impactful visual stories that resonate with target audiences.
• Ensure brand consistency across all creative outputs, actively contributing to the evolution of brand guidelines as the company scales.
• Manage multiple design projects simultaneously, effectively prioritizing tasks and managing deadlines in a fast-paced, dynamic environment.
• Incorporate feedback from stakeholders while maintaining design integrity, creativity, and adherence to strategic objectives.
• Stay current with design trends, B2B SaaS and AI marketing best practices, and emerging creative tools to maintain a competitive edge.

📝 Enhancement Note: The inclusion of WordPress and HubSpot management, alongside broader digital asset creation and collaboration with sales/marketing, strongly suggests this role supports GTM operations by providing essential visual assets and maintaining key marketing platforms. The emphasis on B2B SaaS and AI marketing best practices indicates a need for understanding industry-specific visual communication strategies.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is typically expected for roles with this experience level, though equivalent practical experience will also be considered.

Experience: 5-7 years of professional design experience, with a strong preference for candidates with a background in B2B SaaS or the technology industry. A portfolio showcasing an elevated sense of design with global enterprise-level execution is a key requirement.

Required Skills:

• Graphic Design Expertise: Proven ability to create high-quality visual assets for both digital and print media.
• Adobe Creative Suite Proficiency: Advanced skills in Illustrator, Photoshop, and InDesign for professional design output.
• Figma Proficiency: Demonstrated experience with Figma for UI/UX design, prototyping, and collaborative design workflows.
• B2B Marketing Acumen: Strong understanding of B2B marketing principles and the ability to adapt creative strategies for diverse audiences, including decision-makers and technical buyers.
• Brand Consistency Management: Ability to maintain and evolve brand guidelines across all creative outputs, ensuring a unified brand voice.
• Collaboration & Communication: Excellent interpersonal skills for effective collaboration with cross-functional teams and stakeholders.
• Portfolio Excellence: A strong portfolio showcasing creative range, meticulous attention to detail, and the ability to balance creative vision with business objectives.
• Project Management: Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet tight deadlines in a fast-paced environment.
• WordPress Development/Management: Experience in developing and managing backend functionalities of WordPress websites.
• HubSpot Design: Experience creating digital design elements specifically within HubSpot, such as landing pages and email templates.

Preferred Skills:

• Motion Graphics: Familiarity with motion graphics tools like After Effects and Premiere Pro for dynamic visual content creation.
• UI/UX Design Principles: Solid understanding of user interface and user experience design principles for web and digital applications.
• Content Strategy Integration: Ability to collaborate with content teams to visually represent strategic concepts and data.
• Digital Asset Management (DAM): Experience with DAM systems for organizing and managing creative assets.
• AI Industry Familiarity: An understanding of visual communication trends within the Artificial Intelligence sector.

📝 Enhancement Note: The requirement for both Adobe Creative Suite and Figma highlights a need for versatility in design tools. Experience with WordPress and HubSpot, coupled with B2B SaaS and AI industry context, points towards a role deeply embedded in marketing operations and GTM execution, requiring an understanding of how design supports lead generation, sales enablement, and brand positioning within these specific sectors.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Storytelling: Showcase case studies that demonstrate how design effectively communicates complex B2B SaaS or AI concepts and value propositions.
• Brand Alignment: Present examples that clearly illustrate adherence to and enhancement of brand guidelines across various media (digital, print, web).
• Tool Proficiency Demonstration: Include projects that highlight advanced proficiency in Adobe Creative Suite and Figma, along with any motion graphics work.
• Cross-functional Collaboration: Provide examples of projects where collaboration with marketing, sales, or product teams was critical to successful design outcomes, ideally showing stakeholder feedback integration.
• Impact Metrics (if available): Where possible, include metrics or outcomes related to design effectiveness, such as improved engagement rates on digital assets, higher conversion rates on landing pages, or positive feedback on sales collateral.

Process Documentation:

• Workflow Design: Demonstrate an understanding of design workflows, from initial brief and concept development through to final asset delivery and implementation across platforms like WordPress and HubSpot.
• Asset Management Strategy: Outline an approach to organizing and maintaining digital assets and design files, ensuring version control and accessibility for relevant teams.
• Feedback Integration: Show examples of how feedback from various stakeholders (e.g., marketing managers, product leads) was incorporated into design iterations to achieve strategic objectives.
• Brand Guideline Evolution: Present instances where the designer contributed to the development or refinement of brand guidelines, showing an understanding of scalability and consistency.

📝 Enhancement Note: For a role supporting GTM and marketing operations, the portfolio should not only showcase creative talent but also the ability to deliver assets that directly support business goals. Demonstrating experience with specific marketing platforms (WordPress, HubSpot) and an understanding of B2B SaaS/AI industry visuals will be crucial. The emphasis should be on how design drives engagement, supports sales enablement, and reinforces brand positioning.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Graphic Designer with 5-7 years of experience in the US tech sector, particularly in a remote capacity, the estimated annual salary range is typically between $70,000 and $95,000. This range can vary based on specific skills, the candidate's portfolio quality, and the company's compensation philosophy.

Benefits:

• Comprehensive Health Coverage: Medical, dental, and vision insurance plans.
• Retirement Savings Plan: 401(k) plan with potential company match.
• Paid Time Off (PTO): Generous vacation days, sick leave, and paid holidays to promote work-life balance.
• Professional Development: Opportunities for training, workshops, and access to design conferences to enhance skills in areas like motion graphics, UI/UX, and B2B marketing visuals.
• Remote Work Stipend: Potential allowance for home office setup and internet expenses.
• Equity/Stock Options: Possibility of stock options or grants in a growing tech company.

Working Hours: Standard full-time hours are expected, likely around 40 hours per week. While the role is remote, maintaining consistent availability during core business hours for collaboration and project delivery is important. Flexibility may be offered, but timely responses and project completion are key.

📝 Enhancement Note: The salary estimate is based on general US market data for experienced graphic designers in the tech/SaaS sector, adjusted for a remote position. Specific benefits can vary greatly, but the listed items are common for companies in the B2B SaaS space, especially those seeking to attract and retain talent in a competitive remote market. The mention of AI industry context might suggest opportunities for specialized skill development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Impel operates within the B2B SaaS and Artificial Intelligence (AI) industry, focusing on solutions that likely enhance business processes or decision-making through AI technologies. This context means the company culture is probably fast-paced, innovation-driven, and data-oriented. Company Size: With an estimated employee count that could range from 50-200 employees (based on typical tech startup growth phases), Impel likely offers a dynamic environment where individual contributions are highly visible and impactful. This size often means less bureaucracy and more direct interaction with leadership. Founded: Information on the founding date is not provided, but a company specializing in AI and SaaS is likely relatively modern, suggesting a culture that embraces new technologies and agile methodologies.

Team Structure:

• The Graphic Designer likely sits within the Marketing department, reporting to a Marketing Manager or Director of Marketing.
• They will collaborate closely with content creators, demand generation specialists, product marketers, and potentially sales enablement teams.
• The structure is expected to be relatively flat, encouraging direct communication and collaboration across different functional areas to support GTM strategies.

Methodology:

• Data-Driven Design: Decisions about design choices, particularly for digital assets and web pages, are likely informed by data analytics, A/B testing results, and user feedback to optimize engagement and conversion.
• Agile Marketing: The marketing team likely operates using agile principles, involving iterative design processes, frequent feedback loops, and adaptability to changing campaign needs and market conditions.
• Brand-Centric Approach: A strong emphasis will be placed on maintaining brand integrity and consistency across all visual communications, supporting the overall marketing and sales objectives.

Company Website: https://www.impel.ai/ (Inferred from domain)

📝 Enhancement Note: The company's focus on AI and SaaS implies a need for sophisticated, modern visual communication. The Graphic Designer's role is critical in translating potentially complex technological concepts into accessible and compelling visual narratives for a business audience. The culture is likely one of rapid iteration and innovation.

📈 Career & Growth Analysis

Operations Career Level: This is likely a mid-level to senior individual contributor role. The 5-7 years of experience requirement positions the candidate as a seasoned professional capable of independent work and contributing strategically to marketing efforts. The responsibility for shaping visual identity and supporting multiple teams suggests a significant impact on the company's external perception and GTM success.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or Director of Marketing. They will collaborate frequently with peers in content, demand generation, and product marketing, and provide design support to sales teams.

Operations Impact: The Graphic Designer's work directly impacts the effectiveness of marketing campaigns, sales enablement materials, and the overall brand perception. High-quality visuals are crucial for capturing attention, communicating value propositions clearly, and driving lead generation and conversion in the B2B SaaS/AI space. Their contributions are essential for translating marketing strategy into tangible, visually engaging assets that support revenue generation.

Growth Opportunities:

• Senior Graphic Designer/Art Director: Progression to a senior individual contributor role with increased creative leadership and project ownership, or potentially an Art Director role overseeing design projects and mentoring junior designers.
• Specialization: Opportunity to specialize in areas like UI/UX design, motion graphics, or product marketing visuals, becoming an expert in a specific domain within the company.
• Marketing Operations Leadership: With a strong understanding of how design supports GTM strategies, there could be a path into broader marketing operations roles focused on campaign execution and platform management.
• Skill Development: Access to professional development resources to deepen expertise in emerging design tools, AI-related visual communication, and B2B marketing design best practices.

📝 Enhancement Note: The role offers significant potential for growth within a specialized area of marketing operations, leveraging design skills to drive business outcomes. The emphasis on B2B SaaS and AI provides a niche for developing advanced expertise.

🌐 Work Environment

Office Type: As a fully remote position, the "office" is the designer's home workspace. Impel likely fosters a collaborative online environment to compensate for the lack of a physical shared space.

Office Location(s): United States (Remote). This implies that candidates must be legally authorized to work in the United States and may be expected to align with US-based core business hours.

Workspace Context:

• Virtual Collaboration: Expect to use various online tools (e.g., Slack, Zoom, project management software) for communication and collaboration with team members across different departments and time zones.
• Digital Tool Stack: Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially cloud-based project management and asset storage solutions.
• Team Interaction: Regular virtual meetings, design reviews, and collaborative sessions will be key to maintaining team cohesion and ensuring alignment on projects.

Work Schedule: The role is full-time, likely around 40 hours per week. While remote work offers flexibility, consistent availability and responsiveness during core business hours are important for effective collaboration with US-based teams. Deadlines for design assets will drive workload, potentially requiring focused work periods.

📝 Enhancement Note: The remote nature of the role necessitates strong self-discipline, proactive communication, and proficiency with virtual collaboration tools. Success will depend on the ability to integrate seamlessly into a distributed team's workflow.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and interest in the role and company.
• Portfolio Review & Skills Assessment: A dedicated session with the hiring manager and potentially a senior designer or marketing lead. This will involve a deep dive into the candidate's portfolio, discussing specific projects, design choices, and the impact of their work. Expect questions about process, tool proficiency, and handling feedback.
• Cross-functional Interview: An interview with stakeholders from marketing, product, or sales teams to evaluate collaboration skills and understanding of how design supports broader business objectives.
• Final Interview: Potentially with a senior leader (e.g., VP of Marketing) to confirm overall fit and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best showcase your range, particularly highlighting B2B SaaS/tech experience, digital assets, and any sales collateral or marketing campaigns.
• Tell a Story: For each project, clearly articulate the problem statement, your role, the design process, the tools used, the challenges faced, and the resulting outcomes or impact. Quantify results where possible.
• Highlight Key Skills: Ensure your portfolio demonstrates proficiency in Adobe Creative Suite, Figma, and any relevant motion graphics or web design (WordPress) skills.
• Brand Consistency Focus: Show examples that emphasize your ability to maintain and evolve brand guidelines effectively.
• Prepare for Feedback: Be ready to discuss how you incorporate and respond to feedback from stakeholders, demonstrating adaptability and a collaborative mindset.

Challenge Preparation:

• Design Challenge: Be prepared for a potential design challenge. This could involve creating a social media graphic, a concept for a landing page, or refining an existing piece of collateral based on a given brief. Focus on demonstrating your thought process, adherence to brand, and efficiency.
• Scenario-Based Questions: Anticipate questions about how you would approach specific design tasks, manage conflicting feedback, or prioritize multiple urgent requests. Frame your answers around your operational processes and problem-solving skills.
• Technical Proficiency: Be ready to discuss your experience with specific design software and platforms (Adobe Suite, Figma, WordPress, HubSpot) in detail.

📝 Enhancement Note: The emphasis on a strong portfolio and the potential for a design challenge highlight the hands-on nature of this role. Candidates should prepare to talk through their process and demonstrate how their design work directly supports marketing and sales operations. Understanding the B2B SaaS/AI context will be key to tailoring portfolio selections and interview responses.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Illustrator, Photoshop, and InDesign for creating professional-grade digital and print assets.
• Figma: Critical for UI/UX design, prototyping, and collaborative workflows, especially in a remote team environment.
• Motion Graphics Software (Preferred): Familiarity with After Effects and Premiere Pro for creating dynamic visual content like animations and video snippets.

Analytics & Reporting:

• Web Analytics (e.g., Google Analytics): Understanding how website traffic and user behavior data can inform design decisions for web pages and landing pages.
• Marketing Automation Platform Analytics (e.g., HubSpot): Familiarity with metrics related to email campaigns and landing page performance to optimize designs for engagement and conversion.

CRM & Automation:

• HubSpot: Experience designing and implementing email templates and landing pages within HubSpot for marketing campaigns.
• WordPress: Proficiency in developing and managing website content and backend functionalities using WordPress.
• Digital Asset Management (DAM) Systems: Experience with tools used for organizing, storing, and distributing creative assets.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. Experience with WordPress and HubSpot is specifically mentioned, indicating these are core platforms the designer will be working with. Familiarity with motion graphics tools is a plus, suggesting an interest in expanding visual content capabilities.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce novel and effective visual solutions that push creative boundaries within the AI and SaaS space.
• Collaboration & Transparency: Open communication and a willingness to share ideas, feedback, and work-in-progress designs with team members.
• Data-Driven Decision Making: Using insights from analytics and user feedback to inform design choices and measure the impact of creative work.
• Efficiency & Agility: Embracing fast-paced work environments, managing multiple projects effectively, and adapting quickly to changing priorities and feedback.
• Brand Stewardship: A commitment to maintaining and elevating the company's brand identity across all visual touchpoints.

Collaboration Style:

• Cross-functional Integration: The designer will work closely with marketing, product, and sales teams, requiring strong communication skills to understand needs, articulate design concepts, and incorporate feedback.
• Iterative Design Process: Expect a collaborative design process involving regular reviews, critique sessions, and iterative refinements based on stakeholder input.
• Knowledge Sharing: Encouragement to share design trends, best practices, and insights with the team to foster continuous learning and improvement within the marketing department.

📝 Enhancement Note: The company likely values designers who are not only creative but also strategic partners, understanding how their work contributes to marketing and sales objectives. A collaborative, transparent, and agile approach is essential for success in this remote, fast-paced environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Concepts: Visually communicating sophisticated AI technology and B2B SaaS value propositions in a clear and compelling manner for diverse audiences.
• Balancing Creative Vision with Business Needs: Effectively integrating stakeholder feedback and business objectives into designs without compromising creative integrity or brand standards.
• Managing Multiple Priorities: Juggling numerous projects with competing deadlines in a dynamic, fast-moving company environment.
• Maintaining Brand Consistency: Ensuring a unified brand aesthetic across an ever-increasing volume of digital and print assets as the company scales.
• Staying Current: Keeping pace with rapidly evolving design trends, AI advancements, and best practices in B2B SaaS marketing visuals.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in areas like advanced motion graphics, UI/UX design principles, or interactive design.
• Industry Specialization: Gaining specialized knowledge in visual communication for the AI and B2B SaaS sectors, understanding unique market nuances and audience preferences.
• Marketing Technology Proficiency: Enhancing skills with marketing platforms like HubSpot and understanding how design integrates with marketing automation and CRM systems.
• Strategic Design Thinking: Developing a stronger understanding of how design contributes to overall business strategy, GTM execution, and revenue generation.
• Portfolio Expansion: Building a robust portfolio with high-impact projects that showcase significant contributions to business growth and brand development.

📝 Enhancement Note: This role presents an excellent opportunity to grow within a niche but rapidly expanding field (AI/SaaS). The challenges are directly tied to developing sophisticated communication strategies through design, with clear pathways for skill enhancement and career progression.

💡 Interview Preparation

Strategy Questions:

• Portfolio Walkthrough: Be prepared to walk through 2-3 key projects in your portfolio, detailing the brief, your process, challenges, solutions, tools used, and the impact of your design. Focus on how your work supported business objectives.
• Brand Consistency Approach: How do you ensure brand consistency across a wide range of assets and platforms, especially in a growing company? Discuss your experience with brand guidelines.
• Collaboration & Feedback: Describe a time you received challenging feedback on a design. How did you handle it, and what was the outcome? How do you collaborate effectively with non-designers (e.g., sales, product)?
• Tool Proficiency: Be ready to discuss your experience with Adobe Creative Suite, Figma, WordPress, and HubSpot in detail. What are your favorite features or workflows in these tools?
• B2B SaaS/AI Context: How do you approach designing for a B2B SaaS company, particularly in the AI space? What are the key considerations for communicating complex technical information visually?

Company & Culture Questions:

• Impel's Visual Identity: Research Impel's current visual branding. What are your initial thoughts? How might you contribute to its evolution?
• Remote Work Success: What strategies do you employ to stay productive, motivated, and connected in a remote work environment?
• Team Dynamics: How do you contribute to a positive and collaborative team culture? What are your expectations for team interaction?

Portfolio Presentation Strategy:

• Focus on Impact: Prioritize projects that demonstrate measurable results or clear contributions to marketing/sales goals.
• Showcase Process: Illustrate your design thinking process, not just the final output. Include sketches, wireframes, or iterations if relevant.
• Tailor Examples: Select projects that align with the responsibilities listed in the job description (e.g., sales collateral, digital assets, web design).
• Concise Storytelling: Be prepared to present each project concisely, hitting the key points efficiently.
• Technical Demonstration: If asked, be ready to briefly demonstrate your proficiency with a specific tool or feature.

📝 Enhancement Note: The interview process will heavily emphasize practical design skills, collaborative capabilities, and an understanding of how design serves GTM objectives within a tech environment. Preparing specific examples from your portfolio that align with Impel's industry and the role's requirements will be crucial.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through Impel's careers portal.
• Portfolio Customization: Ensure your portfolio is up-to-date and highlights projects relevant to B2B SaaS, digital marketing assets, and sales collateral. If possible, include examples that reflect an understanding of AI industry aesthetics.
• Resume Optimization: Tailor your resume to emphasize experience with Adobe Creative Suite, Figma, WordPress, HubSpot, and your years of professional design experience in tech/SaaS. Quantify achievements where possible.
• Interview Preparation: Practice discussing your portfolio projects, focusing on your design process, problem-solving skills, and how your work supports business goals. Prepare to answer questions about collaboration and your approach to remote work.
• Company Research: Familiarize yourself with Impel's website, mission, and any publicly available information about their products and market position to demonstrate genuine interest and understanding of their business context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.