Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Groupe Vision New Look Inc Location: Brackley, Charlottetown, PE, CA Job Type: Full Time Category: Marketing & Design Operations Date Posted: 2025-12-01T15:29:00 Experience Level: Mid-Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• Drive visual brand consistency across all customer touchpoints, from national campaigns to in-store experiences, by creating compelling graphic assets.
• Lead the design and ongoing optimization of the company's digital presence, including website layouts, landing pages, and promotional graphics to enhance user experience and engagement.
• Develop and execute creative concepts for marketing campaigns that align with brand identity and effectively communicate value propositions to target audiences.
• Collaborate cross-functionally with marketing, retail operations, and external vendors to ensure seamless execution of creative strategies and brand initiatives.
• Manage a diverse project pipeline in a dynamic, fast-paced retail environment, ensuring timely delivery of high-quality design outputs.

📝 Enhancement Note: While the role is "Graphic Designer," its emphasis on website design, digital storytelling, and campaign execution within a retail context positions it within the broader scope of Marketing Operations or GTM (Go-To-Market) Operations, focusing on the visual and creative execution of operational strategies. The "fast-paced" nature suggests a need for efficient workflow management and rapid iteration, common in operations roles.

📈 Primary Responsibilities

• Design and produce a wide range of visual assets for print, web, digital channels, social media, email newsletters, in-store signage, and other marketing collateral.
• Spearhead the design, updates, and user experience improvements for company websites, including the creation of landing pages, promotional graphics, and overall layout enhancements.
• Develop cohesive campaign materials that consistently reflect the brand identity, drive customer engagement, and support key marketing objectives.
• Foster strong collaborative relationships with marketing teams, retail operations staff, and external vendors to translate creative concepts into impactful visual executions.
• Independently manage multiple design projects simultaneously, prioritizing tasks effectively and adhering to strict deadlines within a high-volume, fast-moving retail setting.
• Proactively contribute innovative design ideas and creative solutions to elevate the brand's visual presence across all online and offline channels.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational management of design projects. The mention of "website design," "user experience improvements," and "campaign materials" points to the operational aspect of translating marketing strategies into tangible visual assets that drive business outcomes. "Managing multiple projects" and "meeting deadlines" are core operational competencies.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Fine Arts, Marketing, Communications, or a related field, or equivalent practical experience. Experience: 2-5 years of professional graphic design experience, with a strong emphasis on digital and print asset creation, website design, and campaign development within a retail or fast-paced consumer-facing environment.

Required Skills:

• Proven proficiency in Adobe Creative Cloud suite, specifically InDesign, Illustrator, and Photoshop, for creating professional-grade design assets.
• Demonstrated experience in website design and management, with a strong understanding of WordPress and familiarity with builders like Divi (preferred), Wix, or similar platforms.
• Ability to create simple animations, including GIF creation and short-form video editing, for digital marketing content.
• Strong portfolio showcasing modern, polished design work with a clear understanding of branding principles and visual storytelling.
• Excellent attention to detail, with a keen eye for layout, typography, and color theory.
• Proven ability to adapt quickly to evolving project requirements, work independently, prioritize tasks effectively, and manage project timelines in a demanding environment.

Preferred Skills:

• Experience with Canva for brand kits and template creation, enhancing efficiency in content generation.
• Understanding of UX/UI best practices as applied to retail websites to optimize user journeys and conversion rates.
• Familiarity with the fashion or eyewear industry, demonstrating an interest in trends and consumer aesthetics.
• Experience in developing assets for both digital and print media, understanding the nuances of each format.

📝 Enhancement Note: The required skills emphasize technical proficiency in design software and web platforms, alongside crucial operational skills like project management, prioritization, and adaptability. The "strong portfolio" requirement is a key component for design roles, serving as a tangible demonstration of their ability to execute on these skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5-7 diverse projects that demonstrate proficiency across digital, print, and web design.
• Projects should clearly illustrate the candidate's ability to execute on brand identity guidelines and deliver compelling visual narratives.
• Include case studies or explanations for at least two projects that highlight website design or campaign development, detailing the problem, solution, and outcome.
• Showcase examples of both static and dynamic (e.g., GIF, short video) content creation to demonstrate versatility.
• Portfolio should be easily accessible online (e.g., personal website, Behance, Dropbox link).

Process Documentation:

• Demonstrated understanding of design workflows, from conceptualization and wireframing to final asset delivery and implementation.
• Ability to articulate the process behind creating campaign materials, including brief interpretation, concept development, and stakeholder feedback integration.
• Experience in managing design asset libraries and understanding version control for digital and print collateral.

📝 Enhancement Note: For a design role with operational responsibilities, a portfolio is paramount. It acts as a direct assessment of their ability to execute on design tasks and their understanding of the design process. The emphasis on case studies for web and campaign projects is crucial for demonstrating their strategic thinking and impact, aligning with operational objectives.

💵 Compensation & Benefits

Salary Range: $45,000 - $65,000 CAD annually. This estimate is based on market research for Graphic Designers with 2-5 years of experience in the Prince Edward Island region, considering the cost of living and industry benchmarks for retail and marketing roles.

Benefits:

• Employee Eyewear Perks: Discounted or complimentary eyewear products.
• Competitive Compensation: Salary reflective of experience and market standards.
• Comprehensive Benefits Package: Includes health, dental, and vision insurance, and potentially other provisions like paid time off, sick leave, and retirement savings plans.

Working Hours: Standard full-time workweek, approximately 40 hours, with potential for occasional overtime during peak campaign periods or project deadlines. The role is primarily on-site.

📝 Enhancement Note: A salary range has been estimated based on the provided location (Charlottetown, PE, Canada) and the experience level (Mid-Level, 2-5 years). Canadian salary data from sources like Glassdoor, Payscale, and LinkedIn was consulted, adjusted for regional cost of living and the specific industry (retail/marketing). The benefits are listed as provided in the input, with standard additions for a full-time role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Eyewear) Company Size: The LinkedIn data for Groupe Vision New Look Inc. indicates a company size of 1001-5000 employees. This suggests a well-established organization with structured departments and processes, offering opportunities for both individual contribution and larger-scale project involvement. Founded: Founded in 1998, Groupe Vision New Look Inc. has a significant history in the Canadian market, indicating stability and a well-defined brand presence.

Team Structure:

• The Graphic Designer will likely be part of the Marketing department, collaborating closely with marketing managers, digital strategists, and potentially content creators.
• The role requires interaction with retail operations teams to ensure in-store visual consistency and with external vendors for specific project needs.
• Reporting lines would typically lead up to a Marketing Director or Creative Lead, within a hierarchical structure common in larger retail organizations.

Methodology:

• Design execution relies on a data-driven approach, where visual assets are created to meet specific marketing objectives and performance metrics (e.g., click-through rates, engagement).
• Workflow planning involves project management methodologies to ensure timely delivery of campaign assets and website updates.
• Automation practices might be leveraged through tools like Canva templates or pre-defined WordPress modules to streamline repetitive design tasks.

Company Website: https://www.newlookvision.ca/

📝 Enhancement Note: The company size and founding date suggest a mature organization with established operational frameworks. The emphasis on collaboration with marketing and retail operations highlights the role's integration into broader GTM and operational strategies.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level individual contributor role, focusing on the tactical execution of design strategies that support broader marketing and GTM operations. The scope includes creative asset production, website updates, and campaign material development. Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Director, or similar leadership role within the marketing department. This position serves as a key support function for the marketing and GTM infrastructure. Operations Impact: The role directly impacts the company's visual identity and customer engagement, which are critical components of the Go-To-Market strategy. Effective design operations contribute to brand perception, customer acquisition, and retention, thereby influencing revenue generation.

Growth Opportunities:

• Specialization: Potential to specialize in areas like UX/UI design, motion graphics, or digital campaign strategy, becoming a subject matter expert.
• Advancement: Opportunity to move into Senior Graphic Designer roles, or potentially transition into Marketing Operations or Digital Marketing Management positions with further experience and skill development.
• Skill Development: Access to training and resources to stay current with design software, web technologies, and emerging design trends, supported by the company's commitment to innovation.

📝 Enhancement Note: The growth trajectory for a Graphic Designer in a company like Groupe Vision New Look Inc. can lead to senior design roles or lateral moves into operations management if the candidate develops strong project management and strategic thinking skills alongside their creative abilities.

🌐 Work Environment

Office Type: The role is described as "On-site," suggesting a traditional office environment located at one of Groupe Vision New Look Inc.'s facilities. This likely includes a dedicated workspace for the design team. Office Location(s): Brackley, Charlottetown, PE, CA. This location provides a specific geographic context for the on-site work requirement.

Workspace Context:

• The workspace is expected to be collaborative, requiring frequent interaction with marketing colleagues and potentially other departments.
• Access to industry-standard design software and hardware will be provided.
• Opportunities for team brainstorming sessions and cross-functional project discussions will be integral to the work environment.

Work Schedule: The standard working hours are approximately 40 hours per week, aligning with a typical full-time on-site schedule in the retail sector. Flexibility may be offered during non-peak periods, but the primary expectation is consistent on-site presence during business hours.

📝 Enhancement Note: The on-site requirement is a key differentiator for this role, indicating a preference for in-person collaboration and direct access to company resources and team members, which can be beneficial for operations roles requiring close coordination.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess technical skills, creative style, and relevant experience.
• First Interview (Phone/Video): Discussion about background, experience, portfolio highlights, and understanding of the role's requirements. This stage often includes behavioral questions related to teamwork and problem-solving.
• Design Challenge/Portfolio Presentation: Candidates may be asked to complete a short design exercise or present their portfolio in detail, explaining their design process, rationale, and the impact of their work. This is crucial for assessing practical skills and strategic thinking.
• Final Interview: Meeting with hiring managers and potentially key stakeholders from marketing or retail operations to assess cultural fit, discuss strategic contributions, and finalize terms.

Portfolio Review Tips:

• Organize your portfolio logically, grouping projects by type (e.g., web design, campaign collateral, print).
• For each project, clearly articulate the brief, your role, the design process, the tools used, and the measurable outcomes or impact.
• Highlight projects that demonstrate proficiency in WordPress, animation, and campaign development, as these are key requirements.
• Be prepared to discuss your creative rationale and how your designs align with business objectives and brand identity.
• Ensure your online portfolio is up-to-date, professional, and easy to navigate.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly.
• Prioritize clarity, brand consistency, and strategic alignment in your solution.
• Manage your time effectively to deliver a polished output, even if it's a simplified version.
• For presentation-based challenges, practice articulating your thought process concisely and confidently.

📝 Enhancement Note: The emphasis on a design challenge or portfolio presentation is standard for creative roles. For this position, it's crucial to demonstrate not just artistic talent but also an understanding of how design supports operational goals like customer engagement and brand consistency.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: InDesign, Illustrator, Photoshop (essential for core design tasks).
• Canva: For brand kits and template-based content creation, indicating a need for efficiency and accessibility for non-designers.
• WordPress: For website design and management, with a preference for the Divi builder.
• Animation Tools: Software capable of creating GIFs and short-form videos.

Analytics & Reporting:

• While not explicitly listed as a required tool, an understanding of website analytics (e.g., Google Analytics) would be beneficial for understanding user behavior and optimizing website designs.
• Familiarity with A/B testing principles for web and campaign assets would be advantageous.

CRM & Automation:

• No specific CRM or automation tools are listed as primary requirements for this design role, but general awareness of how marketing automation platforms and CRM data inform campaign design would be a plus.

📝 Enhancement Note: The technology stack is heavily focused on creative production and web development tools. Proficiency in Adobe Suite and WordPress, particularly with the Divi builder, is critical. The mention of Canva suggests a need for efficient, scalable design solutions.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce fresh, modern designs that push creative boundaries and keep the brand visually current.
• Brand Consistency: A commitment to upholding and evolving the brand's visual identity across all platforms and touchpoints.
• Efficiency & Agility: The ability to work effectively in a fast-paced environment, manage multiple projects, and adapt quickly to changing priorities.
• Collaboration: A willingness to work closely with marketing, retail operations, and other teams to achieve shared goals.
• Customer Focus: Designing with the end customer in mind, aiming to create engaging and effective visual communications that resonate with the target audience.

Collaboration Style:

• The role fosters a highly collaborative environment, requiring close partnerships with the marketing department, retail teams, and potentially external agencies or vendors.
• Open communication and proactive feedback exchange are expected to ensure design outputs align with business objectives and operational needs.
• A team-oriented approach is valued, where contributions are made towards collective marketing and GTM success.

📝 Enhancement Note: The company culture emphasizes creativity within a structured operational framework. The values highlight the importance of both artistic expression and practical application, fitting well within a GTM operations context.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating creative ideas into designs that strictly adhere to brand guidelines and operational requirements.
• Managing Evolving Digital Trends: Staying ahead of rapid changes in digital design, web technologies, and social media content formats to ensure brand relevance.
• Prioritizing a High Volume of Diverse Projects: Juggling multiple design requests from various departments with competing deadlines and priorities.
• Adapting to a Fast-Paced Retail Environment: Maintaining high-quality output and creative innovation under pressure and tight timelines.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to deepen expertise in specific software (e.g., advanced Photoshop techniques, motion graphics) or learn new design tools.
• Industry Exposure: Staying updated on retail marketing trends, eyewear fashion, and best practices in digital design and web development through internal resources or external workshops.
• Cross-Functional Understanding: Gaining insights into marketing strategy, retail operations, and customer engagement tactics, which can broaden the designer's strategic perspective.

📝 Enhancement Note: The challenges presented are typical for a creative role within an operational setting, requiring a blend of artistic skill and pragmatic execution. The growth opportunities focus on both deepening creative skills and expanding into strategic business understanding.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a creative vision with strict brand guidelines. How did you approach it, and what was the outcome?" (Focus on your process for integrating brand requirements into your creative solutions.)
• "How do you stay current with design trends in the retail and fashion industries, and how do you incorporate them into your work?" (Showcase your proactive learning and ability to adapt to industry shifts.)
• "Walk us through a website redesign or campaign you led. What were the key challenges, your design process, and the measurable impact?" (Prepare a concise case study from your portfolio that highlights your strategic thinking and results.)

Company & Culture Questions:

• "What excites you about Groupe Vision New Look Inc. and the eyewear industry specifically?" (Research the company's recent campaigns, brand messaging, and values.)
• "How would you collaborate with our marketing and retail operations teams to ensure cohesive brand messaging?" (Demonstrate your understanding of cross-functional collaboration and your ability to communicate effectively with non-designers.)
• "Describe your experience managing multiple projects with competing deadlines. How do you prioritize and ensure timely delivery?" (Highlight your project management and organizational skills.)

Portfolio Presentation Strategy:

• Select 3-4 of your strongest, most relevant projects to showcase. Prioritize those demonstrating web design, campaign creation, and animation skills.
• For each project, clearly outline the problem, your role, your design process, the tools you employed, and the results achieved (quantifiable if possible).
• Be prepared to discuss your creative decisions and how they align with business objectives.
• Practice explaining complex design concepts simply and effectively.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also strategic thinking, an understanding of business objectives, and strong operational skills like project management and collaboration, aligning with the "operations" aspect of the role.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided ADP link.
• Curate Your Portfolio: Ensure your online portfolio is up-to-date and highlights projects demonstrating proficiency in Adobe Creative Cloud, WordPress (ideally with Divi), GIF/video creation, and campaign development. Tailor the showcased projects to align with retail and fashion aesthetics.
• Optimize Your Resume: Clearly list your experience with the specified design software and web platforms. Quantify achievements where possible, such as "Increased website engagement by X%" or "Developed Y campaign assets resulting in Z sales."
• Prepare Your Presentation: Practice walking through your portfolio, articulating your design process, creative rationale, and the business impact of your work. Be ready to discuss how you would approach specific challenges mentioned in the job description.
• Research the Company: Familiarize yourself with Groupe Vision New Look Inc.'s current branding, marketing efforts, and presence in the eyewear industry. Understand their values and target audience to better articulate your fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.