Graphic Designer

📍 Job Overview

Job Title: Graphic Designer
Company: De La Cruz
Location: Morroa, Sucre, Colombia (Remote)
Job Type: CONTRACTOR
Category: Creative & Media / Art & Design / Marketing
Date Posted: 2026-01-07
Experience Level: 2-5 Years
Remote Status: Remote

🚀 Role Summary

• Focus on the adaptation and localization of existing creative assets across multiple formats and media, ensuring brand guideline adherence.
• Execute resizing, reformatting, and precise localization of key visuals and layouts for diverse platforms including print, digital, and social media.
• Maintain high standards of precision, attention to detail, and efficient workflow within established design systems.
• Collaborate closely with creative, production, and project management teams to deliver superior quality assets that meet both creative and production specifications.

📝 Enhancement Note: The role is explicitly described as a Graphic Designer focused on adaptation and production, indicating a strong emphasis on execution rather than original concept creation. The remote nature for a Colombian location suggests a potential need for strong self-management and communication skills to bridge geographical and time zone differences.

📈 Primary Responsibilities

• Adapt and translate existing master creative layouts into various formats and specifications, including digital banners, social media graphics, print advertisements, and Out-of-Home (OOH) materials.
• Ensure strict consistency and alignment with original design concepts and brand identity across all adapted assets.
• Collaborate with production teams to implement necessary revisions or updates to layouts based on feedback or technical requirements, ensuring seamless integration.
• Meticulously maintain version control and organization of all adaptation files to prevent errors and enable efficient retrieval.
• Prepare and package final mechanicals and production-ready files, adhering to all technical specifications for print and digital output.
• Diligently follow established templates, guidelines, and toolkits provided by the creative team to maintain brand integrity.
• Guarantee timely delivery of all assets while upholding the highest quality standards in execution and presentation.
• Liaise effectively with Art Directors, Project Managers, and Traffic/Production teams to clarify adaptation needs and project scopes.
• Apply client feedback and corrections with precision and efficiency, ensuring all revisions are accurately incorporated.
• Conduct basic quality assurance checks on all deliverables prior to final file release to minimize errors.

📝 Enhancement Note: The responsibilities highlight a production-oriented graphic design role. The emphasis on "adapting existing master creative layouts" and "following established templates, guidelines, and toolkits" indicates that the core function is execution and adherence to pre-defined creative frameworks, rather than originating new design concepts.

🎓 Skills & Qualifications

Education: Bachelor’s Degree in Graphic Design, Visual Communications, or a closely related field.
Experience: Minimum of 2 years of dedicated experience in graphic design, with a strong focus on asset adaptation, localization, and production work. Previous experience within an advertising agency or an in-house creative team is highly preferred.

Required Skills:

• Proficiency in Adobe Creative Suite: Expert-level command of InDesign, Photoshop, and Illustrator is essential for asset manipulation and production.
• File Setup Expertise: Comprehensive knowledge of file setup requirements for various print, digital, and social media formats, ensuring optimal output quality.
• Design Principles: Strong understanding of fundamental layout principles, typography, visual hierarchy, and color theory to ensure design integrity.
• Organizational Skills: Excellent organizational and version control capabilities to manage numerous asset variations efficiently.
• Precision and Adherence: Demonstrated ability to follow instructions meticulously and execute tasks with a high degree of precision.
• Production Knowledge: Thorough understanding of print production processes, techniques, and correct disking procedures.
• Adaptability: Ability to adapt to evolving project requirements and feedback with flexibility.
• Time Management: Proven ability to manage multiple assignments simultaneously and meet strict deadlines.

Preferred Skills:

• Workflow Systems: Familiarity with online proofing tools and workflow management systems (e.g., Asana, Monday.com, Wrike) for streamlined project execution.
• Photo Production: Experience or understanding of photography and the photographic process, including providing direction at photo shoots and approving work on press.
• Grid Structures: Knowledge of page composition and grid structures for consistent layout application.
• Digital Asset Management (DAM): Experience with DAM systems for organizing and retrieving creative assets.

📝 Enhancement Note: The required skills heavily emphasize technical proficiency in design software and a deep understanding of production processes, aligning with the role's focus on asset adaptation and output. The preferred skills suggest an understanding of how this role integrates into a larger production workflow.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Adaptation Case Studies: Showcase at least 3-5 examples of how you've adapted existing creative assets for different platforms (e.g., a print ad adapted for social media, a banner ad resized for various digital placements). Detail the original asset and the specific requirements for each adaptation.
• Technical Proficiency Demonstration: Include examples that clearly demonstrate your command of Adobe Creative Suite, particularly InDesign, Photoshop, and Illustrator, highlighting complex layouts, typography treatments, or image manipulations.
• Process Documentation Examples: If possible, include a brief overview or screenshot of how you manage file organization, version control, or prepare production-ready files. This could be a simplified workflow diagram or a description of your file naming convention.
• Quality & Efficiency Metrics: Where possible, quantify the impact of your work. For instance, mention if you improved asset delivery time or ensured a higher degree of brand consistency across campaigns through your adaptation efforts.

Process Documentation:

• Workflow Design: Demonstrate understanding of how to follow and execute defined workflows for asset adaptation and production, ensuring each step is completed accurately and efficiently.
• Implementation & Automation: Showcase examples where you've leveraged design software features or tools to streamline repetitive adaptation tasks, demonstrating an awareness of efficiency improvements.
• Measurement & Analysis: While this role is production-focused, be prepared to discuss how quality assurance checks contribute to overall project success and client satisfaction.

📝 Enhancement Note: For a production-focused adaptation role, the portfolio should emphasize practical application and efficiency. Candidates should focus on showcasing their ability to execute within existing brand frameworks and technical specifications, rather than conceptual design.

💵 Compensation & Benefits

Salary Range: Given the remote nature for a Colombian location and the contractor employment type, a competitive hourly rate or project-based fee is expected. Based on industry standards for experienced Graphic Designers with production focus in Latin America, an estimated range of $15 - $25 USD per hour is plausible. This estimate considers the required 2+ years of experience, proficiency in Adobe Creative Suite, and the specific adaptation/production focus.

Benefits: As a contractor, standard employee benefits like health insurance, paid time off, and retirement plans may not be directly provided by the company. However, benefits could include:

• Flexible Work Schedule: Ability to manage work hours around personal commitments, within the framework of meeting deadlines.
• Remote Work Opportunity: Freedom to work from any location, eliminating commute time and costs.
• Professional Development: Potential access to company-provided training or resources to enhance skills in design software and production techniques.
• Project Variety: Exposure to a diverse range of creative assets and client projects, fostering continuous learning and skill diversification.

Working Hours: The position requires 40 hours per week. While the core work is Monday to Friday during day shifts, the role mandates availability for flexible shifts, including holidays and weekends, as dictated by business needs and project deadlines.

📝 Enhancement Note: Salary estimates for contractor roles in remote international locations can vary significantly. This estimate is based on general market rates for skilled creative professionals in Latin America and the specific requirements of the role. It's crucial for candidates to research local market rates and negotiate based on their experience and the value they bring.

🎯 Team & Company Context

🏢 Company Culture

Industry: De La Cruz operates within the broader marketing and advertising ecosystem, likely providing creative services or solutions to clients. The company's focus on graphic design adaptation suggests a role in a production-heavy creative agency or a large in-house marketing department managing high volumes of creative assets. Company Size: The provided information does not specify company size. However, a contractor role with a focus on adaptation often implies a need for scalable resources within a larger creative or production department, suggesting a medium to large organization. Founded: The founding date is not provided.

Team Structure:

• Creative Production Hub: The Graphic Designer will likely be part of a dedicated creative production or asset adaptation team, working alongside other designers, production artists, and possibly project coordinators.
• Reporting: This role does not have supervisory responsibilities, indicating a position focused on individual contribution within a team structure. The designer will report to a Creative Lead, Art Director, or Production Manager.
• Cross-functional Collaboration: Close collaboration with Art Directors for design direction, Project Managers for task allocation and timelines, and Traffic/Production teams for workflow management and asset delivery.

Methodology:

• Asset Adaptation Focus: The primary methodology revolves around efficient and accurate adaptation of existing creative assets, adhering strictly to brand guidelines and production specifications.
• Workflow Management: Emphasis on structured workflows, version control, and quality assurance processes to ensure consistency and timely delivery across numerous projects.
• Tool Proficiency: Reliance on established design tools and potentially workflow management systems to optimize productivity and manage project pipelines.

Company Website: https://delacruz.com

📝 Enhancement Note: The company description is minimal. However, the role's specific focus on adaptation suggests De La Cruz likely handles a high volume of creative output, potentially for clients with global or multi-channel marketing needs.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor, likely mid-level, given the 2+ years of experience requirement and the focus on detailed execution rather than strategic conceptualization. It's a specialized production role within the broader creative field. Reporting Structure: The Graphic Designer will report to a manager or lead within the creative/production department, such as an Art Director, Creative Director, or Production Manager. This structure allows for guidance and oversight on adaptation projects. Operations Impact: While not directly involved in sales strategy or revenue generation, the Graphic Designer's role is crucial for the effective execution of marketing campaigns. By ensuring brand consistency and producing high-quality, platform-specific assets on time, they directly support the marketing team's ability to reach target audiences and drive campaign performance. Accurate asset adaptation can prevent costly production errors and maintain brand integrity, indirectly contributing to campaign ROI.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of graphic production, such as motion graphics adaptation, complex print production, or digital asset management.
• Advanced Adaptation Techniques: Develop proficiency in more complex adaptation scenarios, potentially involving dynamic content or interactive elements.
• Team Leadership (Production): With significant experience, transition into roles like Senior Production Artist or Team Lead, overseeing a small team of adaptation designers and managing production workflows.
• Cross-functional Skill Development: Gain exposure to other areas of the creative process, such as basic layout design or asset management, through internal training or project involvement.

📝 Enhancement Note: The growth path for this role is primarily within the production and execution side of creative operations. Advancement typically involves taking on more complex projects, mentoring junior designers, or managing production workflows.

🌐 Work Environment

Office Type: While the role is listed as remote, the original job posting mentions "Morroa, Colombia (Remote)". This could imply a hybrid arrangement where the team is based in Colombia, but this specific role can be performed remotely from anywhere within Colombia. If the company has a physical office, it likely offers a collaborative creative studio environment. Office Location(s): Morroa, Sucre, Colombia. The remote nature allows flexibility for the candidate to work from their preferred location within Colombia.

Workspace Context:

• Remote Collaboration: The primary workspace will be a home office setup. Effective collaboration will rely on digital communication tools and platforms.
• Tools and Technology: Access to a reliable internet connection, a capable computer, and the full Adobe Creative Suite is essential. The company may provide specific software licenses or cloud-based tools for asset management and collaboration.
• Team Interaction: Regular virtual meetings, check-ins, and communication via platforms like Slack, Microsoft Teams, or email will be key to staying connected with the team and project stakeholders.

Work Schedule: The standard working hours are 40 hours per week, typically Monday to Friday during daytime business hours. However, the role requires flexibility to work extended hours, holidays, and weekends when project demands necessitate it. This flexibility is crucial for meeting critical campaign deadlines.

📝 Enhancement Note: The "Remote" designation for a specific Colombian location suggests that the company is either based in Colombia and hiring remotely within the country, or it's a global company with a presence or hiring focus in that region. Candidates should clarify expectations regarding timezone alignment and potential occasional in-person requirements if any.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or HR representative will likely conduct an initial phone screen to assess basic qualifications, experience, and cultural fit.
• Technical Assessment: Candidates may be asked to complete a design test or a take-home assignment to evaluate their proficiency in Adobe Creative Suite and their ability to adapt assets according to specific instructions and brand guidelines. This is a critical step for this role.
• Portfolio Review & Interview: A more in-depth interview with the hiring manager (e.g., Art Director, Production Manager) where candidates will present their portfolio. Be prepared to walk through specific examples of adaptation work, discuss your process, and explain how you handle feedback and meet deadlines.
• Final Interview: Potentially a final interview with a senior leader or cross-functional team member to confirm cultural fit and overall suitability for the role.

Portfolio Review Tips:

• Curate Adaptation Examples: Prioritize showcasing projects where you've successfully adapted existing creative assets for different media. Clearly articulate the brief, your process, and the final outcomes for each adaptation.
• Highlight Technical Skills: Ensure your portfolio demonstrates strong command of InDesign, Photoshop, and Illustrator. Include examples that showcase your understanding of typography, color, and layout principles in practical application.
• Showcase Production Readiness: Include examples of meticulously prepared files, demonstrating your understanding of print and digital production requirements.
• Quantify Achievements: If possible, mention any improvements in efficiency, accuracy, or consistency you achieved through your adaptation work.
• Be Ready for a Test: Prepare for a practical design test that mimics the core responsibilities of the role – adapting a given asset to specified formats.

Challenge Preparation:

• Asset Adaptation Exercise: Practice adapting a pre-existing design into multiple formats (e.g., social media post, banner ad, print flyer) under timed conditions. Focus on accuracy, brand consistency, and technical file preparation.
• Time Management Simulation: Simulate a scenario where you have multiple adaptation requests with competing deadlines. Demonstrate how you would prioritize and manage your workload.
• Feedback Integration: Be prepared to discuss how you incorporate feedback from Art Directors and Project Managers, and how you ensure revisions are made accurately and efficiently.

📝 Enhancement Note: The interview process for this role will heavily emphasize practical skills and the ability to execute under specific constraints. A strong portfolio showcasing adaptation work and a willingness to undergo a practical design test are crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Adobe InDesign, Adobe Photoshop, and Adobe Illustrator. These are the core tools for asset adaptation and production.
• File Management Software: Familiarity with organizational tools or cloud storage solutions (e.g., Google Drive, Dropbox, OneDrive) for managing numerous asset versions.
• Project Management Tools: Experience with platforms like Asana, Monday.com, Wrike, or similar, for task tracking, deadline management, and collaboration with project teams.

Analytics & Reporting:

• While not a primary focus of this role, an understanding of how final assets perform on digital platforms can be beneficial. Basic familiarity with digital analytics dashboards might be a plus.

CRM & Automation:

• Online Proofing Tools: Familiarity with tools like Brandwatch, Ziflow, Filestage, or similar, for receiving feedback and approvals on design assets is a preferred skill.
• Digital Asset Management (DAM): Experience with DAM systems (e.g., Bynder, Canto, Adobe Experience Manager Assets) could be advantageous for efficiently accessing and managing master creative files.

📝 Enhancement Note: The core technology stack for this role is heavily centered around the Adobe Creative Suite. Proficiency here is non-negotiable. Familiarity with workflow and proofing tools indicates a need to integrate smoothly into established production pipelines.

👥 Team Culture & Values

Operations Values:

• Precision and Accuracy: A strong emphasis on meticulous execution and attention to detail to ensure all adapted assets meet exact specifications and brand guidelines.
• Efficiency and Speed: Commitment to delivering high-quality work within tight deadlines, optimizing workflows to maximize output.
• Collaboration and Teamwork: A culture that values clear communication and cooperation with Art Directors, Project Managers, and production teams to achieve shared goals.
• Adaptability and Responsiveness: Willingness to embrace change, incorporate feedback quickly, and adjust to evolving project requirements.
• Accountability: Taking ownership of tasks and ensuring deliverables are accurate, complete, and meet quality standards.

Collaboration Style:

• Structured Communication: Interactions are likely to be project-driven, with clear briefs, feedback loops, and regular check-ins via digital platforms.
• Process-Oriented: A collaborative environment that respects defined workflows and processes to ensure consistency and efficiency in asset production.
• Feedback Integration: Openness to receiving and acting upon constructive feedback from Art Directors and other stakeholders to refine designs and meet project objectives.

📝 Enhancement Note: The company's values, as inferred from the job description, lean heavily towards execution, efficiency, and adherence to established processes, which is typical for a production-focused creative team.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume Production: Managing a continuous stream of adaptation requests with varying specifications and tight deadlines can be demanding.
• Maintaining Consistency: Ensuring absolute brand consistency and design integrity across a multitude of formats and platforms requires meticulous attention to detail.
• Balancing Speed and Quality: The pressure to deliver quickly while maintaining the highest quality standards can be a significant challenge.
• Interpreting Feedback: Accurately understanding and implementing feedback from multiple stakeholders, who may have different stylistic preferences or technical requirements.
• Technical Hurdles: Navigating specific technical requirements for print or digital output that may differ from standard templates.

Learning & Development Opportunities:

• Advanced Production Techniques: Opportunities to learn more sophisticated techniques in Adobe Creative Suite for complex asset manipulation and layout.
• Cross-Platform Expertise: Gaining deeper knowledge of the technical and design nuances of various digital and print platforms (e.g., e-commerce banners, interactive PDFs, OOH specifications).
• Workflow Optimization: Learning to identify bottlenecks in production workflows and suggesting improvements for greater efficiency.
• Specialized Design Software: Potential exposure to other design or production-related software relevant to the company's broader creative operations.

📝 Enhancement Note: The challenges are inherent to a high-volume production environment. Growth opportunities are focused on deepening technical expertise and improving production efficiency.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for adapting a single creative concept across multiple channels (e.g., social media, print, web banner). What are the key considerations for each platform?"
• "How do you ensure brand consistency when adapting assets from a master creative? Walk me through your quality assurance steps."
• "Imagine you receive conflicting feedback from an Art Director and a Project Manager regarding an adaptation. How would you resolve this to ensure the best outcome?"
• "Tell me about a time you had to work under a very tight deadline for an asset adaptation. How did you manage your time and ensure quality?"

Company & Culture Questions:

• "What do you know about De La Cruz and our approach to creative production?"
• "How do you typically collaborate with Art Directors and production teams?"
• "What does 'attention to detail' mean to you in the context of graphic design adaptation?"
• "How do you stay updated on design trends and technical specifications for different media?"

Portfolio Presentation Strategy:

• Structure Your Adaptation Examples: For each relevant portfolio piece, clearly state the original brief, show the master asset, detail the adaptations made for specific platforms, and highlight any challenges overcome.
• Demonstrate Technical Proficiency: Be ready to quickly demonstrate your skills in InDesign, Photoshop, or Illustrator if asked, perhaps by showing how you've set up files or executed specific design elements.
• Focus on Process and Efficiency: Explain the workflows you followed, how you managed file versions, and any methods you used to increase efficiency or accuracy.
• Be Prepared for a Practical Test: Anticipate a timed design challenge where you'll need to adapt an asset based on provided guidelines. Practice this scenario beforehand.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating practical skills, understanding of production workflows, and the ability to execute precisely according to brand and technical guidelines.

📌 Application Steps

To apply for this Graphic Designer (Contractor) position:

• Submit your application through the provided BambooHR careers link: https://delacruztrial.bamboohr.com/careers/133
• Tailor Your Resume: Highlight your experience with asset adaptation, localization, and production work. Emphasize proficiency in Adobe Creative Suite and any experience with workflow or proofing tools. Use keywords like "graphic design production," "asset adaptation," "print production," "digital banners," and "social media graphics."
• Curate Your Portfolio: Ensure your portfolio prominently features examples of adaptation work. Clearly label each project with the original brief, the platforms adapted for, and your role. Prepare to discuss your process and technical execution.
• Prepare for a Design Test: Be ready to complete a practical design assessment that evaluates your ability to follow instructions, adapt assets, and deliver production-ready files accurately.
• Research De La Cruz: Understand the company's industry and potential client base to better align your responses during interviews and demonstrate your interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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