Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: BELFOR Franchise Group

Location: Ann Arbor, Michigan, United States

Job Type: Full Time

Category: Marketing & Design Operations

Date Posted: April 23, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Drive brand consistency and visual storytelling across multiple home services brands through innovative graphic design solutions.

• Develop and execute a wide range of marketing collateral, from digital assets and social media content to print materials and large-format installations like vehicle wraps.

• Collaborate with external marketing partners and internal stakeholders to ensure seamless execution of brand messaging and strategic marketing initiatives.

• Leverage a strong understanding of digital marketing principles, including SEO/SEM, to optimize the impact of visual campaigns.

• Maintain and organize a comprehensive archive of design assets, ensuring efficient access and version control for all brand materials.

📝 Enhancement Note: While the title is "Graphic Designer," the description emphasizes a broader strategic marketing function, suggesting this role operates at the intersection of creative execution and Go-To-Market (GTM) strategy, particularly within a franchise model. The focus on "brand storytelling," "strategic marketing functions," and "results-driven" indicates a need for a designer who can think beyond aesthetics and contribute to business objectives. This role is crucial for ensuring a cohesive and impactful brand presence across diverse franchise locations.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-impact visual assets for internal and external marketing communications, adhering strictly to brand style guides for multiple home services brands.

• Create technically sound designs for a variety of marketing materials including brochures, flyers, posters, email headers, trade show banners, and vehicle wraps, ensuring brand messaging is powerful and consistent.

• Perform advanced photo editing tasks such as color correction, background removal, and resizing to enhance the quality and impact of visual content.

• Design engaging graphics specifically tailored for various social media platforms to maximize reach and audience interaction.

• Coordinate effectively with third-party marketing partners, including agencies, print vendors, and promotional product suppliers, to manage project timelines and deliverables.

• Contribute to the maintenance and optimization of web graphics, ensuring they align with digital marketing strategies and user experience best practices.

• Organize and maintain a systematic archive of all design documents and assets, facilitating easy retrieval and version management for the marketing team.

• Actively participate in strategic marketing discussions, contributing creative insights and design solutions that support broader business goals and franchise success.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can manage a high volume of diverse projects across multiple brands, requiring strong organizational skills and the ability to prioritize effectively. The mention of "technical design marketing materials" and "digital marketing campaigns (ie: email marketing, SEO/SEM)" suggests that proficiency in design software is secondary to the ability to integrate design with performance-driven marketing objectives.

🎓 Skills & Qualifications

Education: Bachelor's degree (BA/BS) in Graphic Design, Marketing, Communications, or a closely related field.

Experience: 3-5 years of professional graphic design experience, with a strong preference for candidates who have worked in fast-paced, deadline-driven environments.

Required Skills:

• Advanced technical proficiency in industry-standard graphic design software, including Adobe InDesign, Illustrator, Photoshop, and Acrobat.

• Demonstrated ability to create compelling visual concepts and translate brand messaging into effective marketing materials.

• Strong understanding of typography, color theory, and layout principles to ensure design excellence.

• Proven experience in photo editing, including color correction, manipulation, and background removal.

• Excellent written communication skills for clear articulation of design concepts and project requirements.

• Demonstrated initiative and robust project management skills to handle multiple projects simultaneously.

• Experience in meticulous proofreading to ensure accuracy and consistency in all design outputs.

• Ability to work independently, manage workload efficiently, and deliver high-quality results under pressure.

• Strong collaborative spirit and ability to function effectively as part of a team, think creatively, and solve design-related challenges.

Preferred Skills:

• Photography skills, including directing, styling, shooting, and editing.

• Experience within the home services industry.

• Experience working within a franchising business model.

📝 Enhancement Note: The requirement for "advanced, technical knowledge" of Adobe Creative Suite suggests a need for a hands-on designer rather than a purely conceptual one. The emphasis on "up-to-date with the latest trends and best practices in online marketing and measurement" indicates that the company values designers who understand how their work contributes to broader marketing analytics and ROI.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio showcasing a diverse range of design projects, including print collateral, digital assets, social media content, and branding examples.

• Demonstrations of technical design skills using industry-standard software (InDesign, Illustrator, Photoshop), with clear examples of application in real-world marketing scenarios.

• Case studies that highlight the process from concept to execution, detailing problem-solving approaches and design rationale for key projects.

• Evidence of maintaining brand consistency across multiple projects or brands, showcasing an understanding of brand guidelines and their application.

Process Documentation:

• Showcase examples of how design projects are managed from brief to final delivery, including any personal workflow optimization techniques.

• Demonstrate an understanding of how design assets are organized and archived for efficient retrieval and version control.

• Provide examples of how feedback is incorporated into the design process to refine creative solutions and meet project objectives.

• Illustrate how design decisions are aligned with marketing objectives and contribute to measurable outcomes.

📝 Enhancement Note: The explicit requirement for a "Design portfolio" is critical. For this role, the portfolio should not only showcase aesthetic talent but also demonstrate the ability to execute technically proficient designs that align with marketing objectives and brand standards. The emphasis on "strategic thinking" and understanding "online marketing and measurement" means portfolio pieces that show an awareness of campaign goals and potential impact will be highly valued.

💵 Compensation & Benefits

Salary Range: $55,000 - $75,000 annually.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Paid time off (PTO), including vacation days, sick leave, and holidays.

• 401(k) retirement savings plan with company match.

• Opportunities for professional development and continuing education in design and marketing.

• Employee assistance program (EAP) for confidential support.

• Potential for performance-based bonuses or incentives.

Working Hours: 40 hours per week, typically Monday through Friday. Flexibility may be required to meet project deadlines.

📝 Enhancement Note: Based on industry benchmarks for Graphic Designers with 3-5 years of experience in a mid-sized market like Ann Arbor, Michigan, and considering the full-time on-site nature of the role, a salary range of $55,000-$75,000 is estimated. This range accounts for the technical software proficiency and the strategic marketing involvement mentioned in the job description. The provided benefits are standard for a full-time position and aim to attract and retain talent in creative and marketing roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Franchising, Home Services. BELFOR Franchise Group operates a portfolio of home service brands, offering a unique business model that supports entrepreneurs in establishing and growing their own businesses. This industry context suggests a dynamic environment focused on growth, operational efficiency, and consistent brand representation across a network of independent franchisees.

Company Size: BELFOR Franchise Group is a significant entity within its sector, likely employing a substantial number of individuals across its corporate structure and franchise network. This size implies a structured corporate environment with established processes and a dedicated marketing department, offering opportunities for specialized roles and cross-functional collaboration.

Founded: BELFOR Franchise Group has a history rooted in established brands and franchise development, indicating a company with a solid foundation and a forward-looking approach to market expansion and brand management. This history suggests a stable yet evolving organization that values experience and innovation.

Team Structure:

• The Graphic Designer will be part of a marketing team that likely includes a Lead Graphic Designer and a Marketing Manager, forming a core creative unit.

• This team will collaborate closely with other departments, such as sales, operations, and franchise development, to ensure all visual communications support overarching business objectives.

Methodology:

• Data-Driven Design: While primarily a creative role, the emphasis on "online marketing and measurement" suggests that design decisions are informed by performance data and a desire to achieve measurable results.

• Brand Consistency Management: A core methodology involves rigorously adhering to and enforcing brand style guides across all visual outputs to maintain a unified brand identity across the franchise network.

• Agile Project Execution: The need to support multiple brands and work in a "fast-paced, deadline-driven environment" implies an agile approach to project management, enabling quick adaptation and efficient delivery of creative assets.

Company Website: https://www.belforfranchisegroup.com/

📝 Enhancement Note: The company's focus on franchising and home services means the Graphic Designer will need to understand how to create marketing materials that appeal to both potential franchisees and end consumers, while also supporting the operational needs of a diverse network. The company size suggests a professional environment with established processes, offering stability and opportunities for growth within the marketing function.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer. It requires a solid foundation of technical skills and design principles, coupled with the ability to work independently and contribute strategically to marketing initiatives. The role is crucial for maintaining brand integrity and supporting Go-To-Market (GTM) strategies across a portfolio of brands.

Reporting Structure: The Graphic Designer reports directly to the Lead Graphic Designer and the Marketing Manager. This reporting structure provides clear guidance and oversight, allowing for mentorship from the Lead Designer and strategic direction from the Marketing Manager.

Operations Impact: The Graphic Designer's work directly impacts the perceived professionalism and effectiveness of BELFOR Franchise Group's brands. High-quality, consistent, and strategically aligned visual assets enhance brand recognition, attract potential franchisees, support sales efforts, and contribute to overall market presence and revenue generation. The role is integral to the visual communication strategy that underpins the company's GTM efforts.

Growth Opportunities:

• Lead Graphic Designer: With demonstrated success, initiative, and expanded leadership capabilities, there's a potential to progress to a Lead Graphic Designer role, overseeing projects and mentoring junior designers.

• Marketing Specialist/Manager: Developing a deeper understanding of marketing strategy, digital campaigns, and ROI measurement can open doors to broader marketing roles within the organization.

• Specialized Design Fields: Gaining experience across various design applications (e.g., web design, UX/UI, motion graphics) could lead to specialization in niche areas within the design field.

• Franchise Development Support: Deepening knowledge of the franchising model could lead to roles focused on supporting franchise recruitment and franchisee success through marketing initiatives.

📝 Enhancement Note: The emphasis on "strategic marketing functions" and being "results-driven" suggests that growth in this role will be tied not just to design execution but also to understanding and contributing to business outcomes. Candidates who can demonstrate this strategic mindset will be well-positioned for advancement.

🌐 Work Environment

Office Type: The position requires working in an office environment at the BELFOR Franchise Group headquarters in Ann Arbor. This setting typically fosters collaboration, provides access to necessary resources, and facilitates direct interaction with team members and management.

Office Location(s): The role is based at the company's headquarters located at 731 Fairfield Court, Ann Arbor, Michigan, 48108. This location in Ann Arbor offers a professional setting with access to amenities and a community of businesses.

Workspace Context:

• The workspace is expected to be collaborative, encouraging interaction with the Lead Graphic Designer, Marketing Manager, and potentially other members of the marketing team.

• Access to standard office equipment, design software, and any necessary hardware will be provided to facilitate efficient work.

• The Ann Arbor headquarters likely offers a professional and organized environment conducive to focused creative work and team meetings.

Work Schedule: The standard work schedule is 40 hours per week, Monday through Friday. While a consistent schedule is expected, the nature of design and marketing projects may occasionally require flexibility to meet urgent deadlines or specific campaign launch dates.

📝 Enhancement Note: The "on-site" nature of this role suggests that the company values in-person collaboration, spontaneous idea generation, and direct mentorship, which are often beneficial in creative and operations-focused teams. The Ann Arbor location provides a professional base for these activities.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and alignment with the role's requirements.

• Portfolio Presentation & Case Study: An in-depth review of your portfolio, likely involving a presentation of select projects that demonstrate your design process, problem-solving abilities, and understanding of marketing objectives. Be prepared to discuss your role, challenges, and outcomes for each piece.

• Skills Assessment: Potential for a practical design exercise or a discussion about your technical proficiency with design software and your approach to specific design challenges.

• Behavioral & Cultural Fit Interview: A discussion with the Marketing Manager and potentially other team members to assess your communication style, ability to collaborate, initiative, and how well you align with the company's values and work environment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the requirements of this role, showcasing versatility across digital, print, and branding.

• Tell a Story: For each project, clearly articulate the brief, your creative process, the challenges you faced, the solutions you implemented, and the resulting impact or outcomes. Quantify results where possible.

• Highlight Technical Proficiency: Be ready to discuss your specific use of InDesign, Illustrator, and Photoshop, and how these tools enabled you to achieve design goals.

• Demonstrate Brand Understanding: Include examples that show your ability to work within brand guidelines or adapt a brand's visual identity for different applications.

• Showcase Marketing Mindset: Emphasize projects where your design contributed to specific marketing objectives (e.g., lead generation, brand awareness, engagement).

Challenge Preparation:

• Design Exercise: If a practical exercise is given, focus on understanding the brief thoroughly, managing your time effectively, and producing a polished output that adheres to brand standards and creative direction.

• Case Study Discussion: Prepare to discuss how you approach problem-solving in design, how you handle feedback, and how you ensure your designs are not just aesthetically pleasing but also effective marketing tools.

• Strategic Thinking: Be ready to discuss how you stay current with design and marketing trends and how you might apply them to BELFOR Franchise Group's brands.

📝 Enhancement Note: The emphasis on a "Design portfolio required" and the description mentioning "strategic thinking" and "results-driven" indicates that the interview process will heavily focus on demonstrating how your design skills translate into tangible business impact. Be prepared to articulate the "why" behind your design choices.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency in InDesign, Illustrator, and Photoshop is essential. Acrobat is also required for document management and review.

• Microsoft Office Suite: Proficiency in Word, PowerPoint, and Excel for general business communication and presentation of design concepts.

Analytics & Reporting:

CRM & Automation:

• Experience with CRM systems is not explicitly mentioned, but an understanding of how design assets are used within marketing automation platforms (e.g., for email campaigns) is advantageous.

📝 Enhancement Note: The explicit mention of InDesign, Illustrator, Photoshop, and Acrobat highlights the core technical requirements. While other tools aren't specified, a candidate who can demonstrate an awareness of how their designs integrate with digital marketing platforms and CRM systems will stand out.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to high-quality design output that meets deadlines and adheres to brand standards.

• Brand Integrity: Upholding and enhancing the visual identity of all BELFOR Franchise Group brands through consistent and impactful design.

• Collaboration & Teamwork: Working effectively with the marketing team and other departments to achieve shared goals.

• Innovation & Adaptability: Embracing new design trends and marketing strategies to keep brands relevant and competitive.

• Results-Oriented Creativity: Applying design skills with a focus on achieving tangible business objectives and contributing to overall success.

Collaboration Style:

• The team operates with a collaborative spirit, encouraging open communication and feedback to refine creative solutions.

• Expect to work closely with the Lead Graphic Designer for mentorship and guidance, and with the Marketing Manager for strategic direction and project alignment.

• Cross-functional collaboration with sales, operations, and franchise development teams will be necessary to ensure design efforts are aligned with diverse business needs.

📝 Enhancement Note: The company's focus on franchising suggests a culture that values support, consistency, and growth. For a designer, this translates to producing materials that empower franchisees and reflect a strong, unified brand. The emphasis on "strategic marketing functions" indicates a culture that values contributions beyond pure aesthetics.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Multiple Brands: Juggling the distinct visual identities and marketing needs of several home services brands requires strong organizational skills and the ability to switch creative contexts rapidly.

• Balancing Creativity and Brand Standards: Ensuring innovative designs remain within established brand guidelines can be a creative challenge that requires careful execution.

• Meeting Tight Deadlines: Working in a fast-paced environment means consistently delivering high-quality work under pressure, requiring efficient workflow management.

• Integrating Design with Marketing Strategy: Moving beyond purely aesthetic design to understand and contribute to the strategic goals of marketing campaigns requires continuous learning and a results-driven mindset.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Creative Suite or explore new design software and techniques.

• Digital Marketing Fundamentals: Learning more about SEO, SEM, email marketing, and social media strategy to better inform design decisions and their impact.

• Franchise Marketing Best Practices: Gaining insights into the unique marketing challenges and opportunities within the franchising sector.

• Project Management Skills: Developing stronger skills in managing projects, timelines, and stakeholder communication.

📝 Enhancement Note: The key challenge for a designer in this role will be translating creative talent into measurable marketing impact within a complex franchise structure. Growth will be driven by the ability to adapt, learn new marketing principles, and demonstrate how design contributes to business success.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt your design approach for different target audiences or brands. How did you ensure brand consistency while meeting specific campaign goals?" (Focus on your process, brand guidelines, and strategic thinking.)

• "How do you stay current with the latest design trends and online marketing best practices? Can you give an example of how you've applied a new trend or technique to a project?" (Highlight your proactive learning and application of knowledge.)

Company & Culture Questions:

• "What interests you about BELFOR Franchise Group and our family of home services brands?" (Research the brands, their mission, and the franchising model.)

• "How do you approach working collaboratively with a marketing team and other departments?" (Emphasize teamwork, communication, and understanding diverse needs.)

Portfolio Presentation Strategy:

• Structure Your Presentation: Organize your portfolio by project type or by brand, clearly stating the objective and your role for each piece.

• Quantify Impact: For each project, be ready to discuss metrics such as engagement rates, click-through rates, leads generated, or positive feedback received. If exact numbers aren't available, discuss the intended impact and how the design supported it.

• Highlight Problem-Solving: Explain the challenges you encountered and how your design solutions addressed them effectively.

• Showcase Technical Skills: Be prepared to discuss your proficiency with Adobe Creative Suite tools and how you leveraged them to achieve specific design outcomes.

• Engage and Discuss: Treat the portfolio review as a conversation. Be open to questions and discussions about your creative choices and process.

📝 Enhancement Note: The interview will likely assess not only your design skills but also your strategic thinking, ability to work within a corporate structure, and understanding of how design contributes to business objectives. Be prepared to articulate the "why" behind your design decisions and their impact.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on myjobs.adp.com.

• Portfolio Customization: Curate your online portfolio to prominently feature projects that align with the requirements of this role, emphasizing print design, digital assets, social media graphics, and branding for multiple entities. Ensure it showcases your technical proficiency in Adobe Creative Suite.

• Resume Optimization: Tailor your resume to highlight your 3-5 years of experience, specific software proficiencies (InDesign, Illustrator, Photoshop, Acrobat), and any experience in fast-paced, deadline-driven environments. Use keywords from the job description, such as "brand storytelling," "digital marketing," and "project management."

• Interview Preparation: Practice presenting your portfolio, focusing on explaining your design process, problem-solving strategies, and the measurable impact of your work. Prepare to discuss your understanding of marketing objectives and brand consistency.

• Company Research: Thoroughly research BELFOR Franchise Group, its various home services brands, and its franchise model. Understand their market position, target audiences, and any recent marketing campaigns to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.