Graphic Designer (App & Digital-First)

📍 Job Overview

Job Title: Graphic Designer (App & Digital-First)

Company: Etera Technologies FZCO

Location: Berlin, Germany

Job Type: CONTRACTOR

Category: Creative & Design / Marketing Operations

Date Posted: 2026-02-10

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (On-site focus)

🚀 Role Summary

• Drive the visual identity and brand consistency for Etera Technologies FZCO across all digital touchpoints, with a strong emphasis on app and digital-first products.

• Develop and execute high-performing social media templates and digital assets that align with brand strategy and enhance user engagement.

• Contribute to the ongoing refinement and scaling of Etera's brand identity through innovative design solutions.

• Collaborate cross-functionally to translate brand strategy into compelling visual systems for campaigns, product launches, and ongoing marketing efforts.

📝 Enhancement Note: While the job title is "Graphic Designer," the emphasis on "App & Digital-First," "Visual Systems," and "Brand Strategy Translation" strongly positions this role within the broader GTM and Marketing Operations function, requiring a deep understanding of digital product lifecycles and performance marketing creative. The "Hybrid" work arrangement suggests a need for on-site collaboration, which is crucial for design roles requiring in-person feedback and team synergy.

📈 Primary Responsibilities

• Design and develop a comprehensive suite of social media templates (organic and paid) that are brand-aligned and optimized for engagement and conversion.

• Create compelling app-related visuals and marketing assets that effectively communicate product value and drive user acquisition and retention.

• Develop brand-aligned layouts for various campaigns, product launches, and marketing initiatives, ensuring a cohesive and premium visual experience.

• Establish and maintain scalable visual systems that ensure brand consistency across all digital platforms and touchpoints.

• Participate in the ongoing refinement and evolution of Etera's brand identity, contributing creative concepts and design solutions.

• Collaborate closely with product, marketing, and development teams to ensure visual assets meet strategic objectives and technical requirements.

• Translate complex brand strategies into clear, impactful visual designs that resonate with the target audience.

📝 Enhancement Note: The responsibilities are framed to highlight the strategic impact of design within a Go-To-Market (GTM) context, emphasizing the need for performance-driven creative and system-level thinking beyond just asset creation.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for mid-level design roles. Equivalent practical experience will also be considered.

Experience: 2-5 years of proven experience in graphic design, with a significant focus on app design, SaaS products, or tech products, particularly consumer-facing applications.

Required Skills:

• Proven experience designing for apps, SaaS, or tech products, specifically consumer apps.

• Strong understanding of digital-first branding principles and best practices.

• Demonstrated ability to translate brand strategy into cohesive and scalable visual systems.

• Experience creating high-performing social media templates (organic and paid) for various platforms.

• Meticulous attention to detail and a commitment to maintaining consistency across all design assets.

• Excellent command of typography, layout, color theory, and visual hierarchy.

• Proficiency in industry-standard design software (e.g., Adobe Creative Suite - Photoshop, Illustrator, InDesign).

• Ability to design for motion-ready applications (preparing assets for animation or interactive use).

Preferred Skills:

• Experience with motion design tools (e.g., After Effects, Principle, Figma animations).

• Familiarity with creating performance marketing creatives and understanding A/B testing principles for visual assets.

• Understanding of UI/UX principles and how design impacts user experience within digital products.

• Experience with design systems or style guides.

• Familiarity with Figma or Sketch for collaborative design workflows.

📝 Enhancement Note: The "2-5 years" experience level is inferred from the "Mid-Level" AI categorization. The emphasis on "digital-first branding" and "visual systems" is crucial for operations-minded candidates who understand how design supports GTM strategy and scalability.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• App or Tech-Related Projects: Showcase your experience designing for digital products, consumer apps, or SaaS platforms, highlighting your understanding of user-centric design and digital product lifecycles.

• Brand Identity Work: Demonstrate your ability to develop or evolve brand identities, illustrating your understanding of brand strategy, visual consistency, and the creation of a cohesive visual language.

• Social or Digital Design Systems: Present examples of how you've created scalable design systems, templates, or reusable assets for social media, digital campaigns, or marketing collateral, emphasizing efficiency and brand alignment.

Process Documentation:

• Ability to articulate the design process behind your portfolio pieces, detailing how you approached problem-solving, ideation, iteration, and final execution.

• Showcase how you ensured brand consistency and translated strategic objectives into visual outcomes.

• Demonstrate how you collaborated with stakeholders or cross-functional teams during the design process.

📝 Enhancement Note: This section is tailored to operations professionals by framing portfolio requirements not just as a showcase of aesthetics, but as evidence of process, strategic thinking, and ability to deliver scalable, consistent brand assets that support GTM objectives.

💵 Compensation & Benefits

Salary Range: As a contractor position in Berlin, Germany, the salary range for a Graphic Designer with 2-5 years of experience is estimated to be between €40,000 - €65,000 annually, or €20 - €32 per hour. This estimate is based on market research for similar roles in Berlin, considering the cost of living and typical contractor rates for mid-level creative positions.

Benefits:

• Potential for ongoing contract work and future opportunities within Etera Technologies FZCO.

• Opportunity to contribute significantly to the visual identity of a growing tech company.

• Exposure to app and digital-first product design within a dynamic startup environment.

• Flexible work arrangement (hybrid model).

• Opportunity to work with a global team and contribute to international product launches.

Working Hours: Full-time, approximately 40 hours per week. Specific daily hours may be flexible, but collaboration during core business hours in the Berlin timezone is expected.

📝 Enhancement Note: Salary is estimated based on location (Berlin, Germany), experience level (Mid-Level), and employment type (Contractor). Benefits are inferred to be typical for contract roles in the tech industry, emphasizing growth potential and project impact.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Software Development / Consumer Apps. Etera Technologies FZCO operates within the dynamic tech sector, likely focusing on innovative digital products or services.

Company Size: The exact size is not specified, but the need for a dedicated Graphic Designer suggests a growing team that requires specialized GTM support.

Founded: [Company Founded Date Not Provided] - This indicates a potentially newer or rapidly evolving company.

Team Structure:

• The Graphic Designer will likely be part of the marketing or product team, collaborating closely with marketing managers, product leads, and potentially UI/UX designers.

• Reporting structure will likely be to a Marketing Lead or Creative Director, depending on team organization.

Methodology:

• Data-Driven Design: Expect to leverage insights from user research, A/B testing, and performance metrics to inform design decisions.

• Agile Development: The design process will likely integrate with agile methodologies, requiring flexibility and iterative design cycles.

• Brand Stewardship: A core methodology will be maintaining strict brand consistency and elevating the brand's visual presence across all channels.

Company Website: https://etera.com/

📝 Enhancement Note: Cultural inferences are drawn from the role's focus on digital-first branding, app design, and scalability, suggesting a modern, data-informed, and fast-paced environment typical of tech startups.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, responsible for executing design initiatives and contributing to the visual strategy. It's a hands-on role focused on asset creation and system implementation.

Reporting Structure: The designer will likely report to a Marketing Manager, Head of Marketing, or a Creative Lead, working collaboratively with product managers and marketing specialists.

Operations Impact: The Graphic Designer's impact is crucial for Etera's Go-To-Market (GTM) strategy. High-quality, on-brand visuals are essential for:

• User Acquisition: Attracting new users through compelling app store visuals, social media ads, and website content.

• Brand Perception: Building a premium, trustworthy, and professional image for Etera Technologies.

• User Engagement: Creating visually appealing interfaces and marketing materials that keep users engaged with the app and its features.

• Marketing Campaign Effectiveness: Ensuring all marketing collateral is visually consistent and impactful, maximizing campaign ROI.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in app design, performance marketing creatives, or motion design.

• Leadership: Potential to grow into a Senior Designer or Art Director role as the company scales, leading design projects and mentoring junior designers.

• Cross-Functional Exposure: Gain valuable experience working across marketing, product, and potentially UI/UX teams, broadening understanding of the product lifecycle.

• Brand Ownership: Take increasing ownership of Etera's visual identity and contribute to strategic brand-building initiatives.

📝 Enhancement Note: The "Operations Impact" section frames the designer's role in terms of tangible business outcomes, which is key for operations-focused candidates. Growth opportunities are outlined with a progression path relevant to creative roles within a GTM structure.

🌐 Work Environment

Office Type: Hybrid work environment, with a significant emphasis on on-site presence in Berlin. This suggests a collaborative office space designed for teamwork, brainstorming, and in-person discussions.

Office Location(s): Berlin, Germany. The specific office address would be provided upon inquiry or during the interview process.

Workspace Context:

• Collaborative Environment: Expect an office setup that encourages interaction, feedback, and joint creative sessions with marketing and product teams.

• Tools & Technology: Access to necessary design software and hardware, likely including high-performance workstations and relevant creative tools.

• Team Interaction: Regular opportunities for direct communication and collaboration with colleagues, fostering a strong team dynamic.

Work Schedule: Primarily a standard full-time work schedule (approx. 40 hours/week), with flexibility expected to meet project deadlines. Collaboration during core business hours in the Berlin timezone is crucial for the hybrid model.

📝 Enhancement Note: The "Hybrid" nature and "On-site" AI categorization are key. This section clarifies that while remote work might be an option, the role strongly favors in-person collaboration, typical for roles requiring significant team input and brand consistency.

📄 Application & Portfolio Review Process

Interview Process:

1. Application & Portfolio Submission: Submit your resume and a portfolio that clearly showcases app/tech-related projects, brand identity work, and social/digital design systems.

2. Initial Screening: A brief call with a recruiter or hiring manager to assess basic qualifications, cultural fit, and interest in the role.

3. Design Challenge/Portfolio Review: A more in-depth session where you will discuss your portfolio in detail, potentially present specific case studies, and may be given a small design exercise to assess your skills and problem-solving approach.

4. Team/Hiring Manager Interview: Meet with key team members (e.g., Marketing Lead, Product Manager) to discuss your experience, collaboration style, and how you would contribute to Etera's visual strategy.

5. Final Interview: Potentially a final discussion with a senior leader to confirm fit and discuss terms.

Portfolio Review Tips:

• Storytelling: For each piece in your portfolio, be prepared to tell the story: the problem, your approach, the solution, and the impact.

• Process Emphasis: Clearly articulate your design process, highlighting how you translated brand strategy and user needs into visual outcomes.

• Digital & App Focus: Ensure your portfolio prominently features work relevant to app design, digital products, and social media creatives.

• Brand Consistency: Show how you maintain brand integrity and build scalable visual systems.

• Conciseness: Curate your portfolio to showcase your best, most relevant work. Aim for quality over quantity.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief, making strategic assumptions (and stating them), and delivering a well-reasoned solution that aligns with Etera's brand and digital-first approach.

• Be prepared to discuss your rationale, design choices, and how your solution would drive engagement or achieve specific GTM objectives.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to present their work in a way that resonates with the strategic and operational needs of a GTM function.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Proficiency in Photoshop, Illustrator, and InDesign is essential for asset creation, layout, and brand identity work.

• Figma/Sketch: Preferred for collaborative design, prototyping, and creating scalable design systems. Experience with at least one is highly beneficial.

• Motion Design Tools (Nice to Have): Adobe After Effects, Principle, or similar for creating animated assets and motion graphics.

Analytics & Reporting:

• Familiarity with performance metrics from social media platforms and ad campaigns to inform creative decisions.

CRM & Automation:

• While not a direct CRM role, understanding how design assets are used in marketing automation platforms and CRM-driven campaigns is advantageous.

📝 Enhancement Note: This section highlights the core design software expected, with additional tools that would provide a competitive edge, aligning with a digital-first and performance-oriented GTM approach.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality, polished, and effective visual assets.

• Brand Stewardship: A deep respect for brand guidelines and a dedication to maintaining visual consistency and integrity.

• Data-Informed Creativity: Utilizing insights and performance data to guide design decisions and optimize creative output.

• Collaboration & Communication: Openness to feedback, proactive communication, and a willingness to work collaboratively with cross-functional teams.

• Innovation: A drive to explore new design trends and technologies to keep Etera's visual identity fresh and impactful.

Collaboration Style:

• Cross-functional Integration: Actively engage with marketing, product, and potentially sales teams to understand campaign goals and product objectives.

• Feedback Loop: Embrace constructive criticism and actively participate in design reviews to refine work.

• Knowledge Sharing: Contribute design expertise and insights to team discussions and documentation.

📝 Enhancement Note: The "Operations Values" and "Collaboration Style" are framed to reflect how a designer contributes to the operational efficiency and strategic goals of the marketing and GTM functions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Performance: Creating visuals that are both aesthetically premium and highly effective in driving conversions.

• Scaling Visual Systems: Developing flexible design systems that can adapt to a growing range of products and marketing initiatives.

• Rapid Iteration: Working in a fast-paced tech environment that requires quick turnarounds and iterative design cycles.

• Translating Technical Concepts: Visually communicating complex app features or SaaS functionalities in an easily understandable way.

Learning & Development Opportunities:

• Deepen Digital Design Expertise: Focus on advanced techniques in app UI, mobile-first design, and performance creative optimization.

• Motion Graphics Specialization: Develop skills in animation and motion design to create more dynamic digital assets.

• Brand Strategy Contribution: Gain exposure to higher-level brand strategy discussions and contribute to shaping Etera's visual narrative.

• Industry Trends: Stay abreast of evolving design trends, digital marketing strategies, and creative technologies.

📝 Enhancement Note: Challenges are framed to highlight areas where a candidate can demonstrate problem-solving skills, and growth opportunities are linked to expanding their value within a GTM operations context.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a visual system for a new consumer app feature to ensure both brand consistency and user engagement?" (Focus on process, user needs, and brand alignment.)

• "Describe a time you had to translate a complex brand strategy into a series of social media assets. What was your process, and what were the results?" (Highlight strategic thinking, execution, and impact.)

Company & Culture Questions:

• "What excites you about Etera Technologies and our mission?" (Research the company's products and vision.)

• "How do you typically collaborate with marketing and product teams on design projects?" (Showcase your teamwork and communication skills.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (app, social, brand identity) or by highlighting key skills.

• Narrative: For each project, explain the context, your role, the challenge, your design process, the solution, and any measurable outcomes or impact.

• Visuals: Ensure your presentation is visually clean, professional, and showcases your best work effectively.

• Relevance: Tailor your presentation to emphasize the skills and experience most relevant to this specific role (app design, digital-first, social media).

📝 Enhancement Note: Interview questions are designed to probe the candidate's strategic thinking, operational approach to design, and ability to contribute to GTM objectives, going beyond basic design skills.

📌 Application Steps

To apply for this graphic design position:

• Submit your application through the Workable portal.

• Portfolio Customization: Ensure your portfolio prominently features at least one strong example of app design, digital product visuals, or a scalable social media design system. Tailor your "About Me" or introductory statement to highlight your digital-first and app-focused expertise.

• Resume Optimization: Update your resume to emphasize achievements related to visual system development, campaign asset creation, and driving engagement through design. Use keywords like "digital-first branding," "visual identity," "social media templates," "app design," and "performance creatives."

• Preparation for Portfolio Walkthrough: Be ready to articulate your design process, strategic rationale, and the impact of your work during the interview. Practice explaining how your design choices support business objectives.

• Company Research: Familiarize yourself with Etera Technologies' current digital presence, app (if available), and any public marketing materials to understand their existing brand aesthetic and identify potential areas for contribution.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.