Graphic Designer and Content Producer

📍 Job Overview

Job Title: Graphic Designer and Content Producer

Company: Hope Media Group

Location: New Caney, TX (Montgomery County)

Job Type: Full-Time

Category: Creative & Media / Marketing / Art & Design

Date Posted: November 09, 2025

Experience Level: 3-5 Years Professional Experience

Remote Status: On-site

🚀 Role Summary

• Spearhead the visual direction and brand consistency across multiple Hope Media Group (HMG) brands (KSBJ, WayFM, Vida Unida, NGEN) to enhance audience engagement and deepen connection with ministry initiatives.

• Produce a wide range of high-impact visual assets, from initial concept through final delivery, for marketing campaigns, digital platforms, social media, and internal communications, ensuring all creative output aligns with HMG's mission to Love Jesus, Serve Others, and Spread Hope.

• Develop and curate compelling digital content, including blog posts and social media assets, to expand HMG's online presence and foster a stronger community connection.

• Collaborate closely with the Digital Content team, marketing departments, and other stakeholders to brainstorm innovative content ideas and execute integrated creative projects that amplify Christ's life-changing message.

📝 Enhancement Note: While the title "Graphic Designer and Content Producer" might suggest a purely creative role, the description heavily emphasizes guiding visual direction, maintaining brand standards across multiple brands, and auditing digital platforms. This indicates a need for strategic thinking beyond just asset creation, requiring an understanding of brand architecture and digital user experience. The inclusion of "blog writing" and "assisting in video shoots" further broadens the scope beyond traditional graphic design.

📈 Primary Responsibilities

• Brand Stewardship & Visual Direction: Lead the visual identity for all HMG brands, ensuring adherence to established brand standards and providing ongoing education to internal teams on best practices for brand asset utilization across all digital and print touchpoints.

• Creative Asset Development: Design and produce a diverse array of visual content, including marketing collateral, promotional materials, website graphics, social media visuals, email banners, blog feature images, and video thumbnails, optimized for each specific platform and campaign objective.

• Digital Content Strategy & Execution: Conceptualize, write, critique, and edit engaging blog content, and generate innovative ideas for video series and social media campaigns that resonate with the target audience and support ministry goals.

• Cross-Functional Collaboration: Partner effectively with the Digital Content team, marketing personnel, and other internal stakeholders to align creative strategies with overall business objectives, ensuring seamless execution of integrated campaigns.

• Process & Project Management: Manage the design request inbox, assess project requirements, and effectively track design projects to ensure timely delivery of high-quality creative solutions while maintaining clear communication with internal clients.

• Digital Asset Management: Organize, maintain, and manage a centralized digital asset library (logos, brand guides, photography) to ensure easy accessibility for all HMG team members.

• Trend Analysis & Skill Development: Continuously research and stay abreast of the latest digital design trends, best practices, and advancements in the Adobe Creative Suite to enhance technical and artistic capabilities.

📝 Enhancement Note: The responsibilities include significant elements of brand management and digital content strategy, such as "Guide the visual direction for all Hope Media Group brands" and "Create and curate unique and compelling content for Hope Nation." This suggests the role requires not just execution but also strategic input into how brands are perceived and how content contributes to audience engagement and growth. The mention of "Auditing digital platforms" points to a need for quality control and governance.

🎓 Skills & Qualifications

Education:

Experience:

• 3-5 years of progressive professional experience in graphic design, with a proven track record of developing both brand identity systems and digital creative assets.

Required Skills:

• Graphic Design Mastery: Extensive proficiency in the Adobe Creative Suite, with a primary focus on Photoshop and Illustrator, for creating high-quality visual assets.

• Brand Management Acumen: Proven ability to guide visual direction, maintain brand consistency across multiple platforms, and educate stakeholders on brand standards.

• Digital Content Creation: Experience in creating compelling content for websites, social media, and digital advertising, with an understanding of platform-specific best practices.

• Communication & Collaboration: Exceptional written and verbal communication skills, with the ability to articulate design concepts clearly, provide constructive feedback, and collaborate effectively within a team environment.

• Project Management: Demonstrated ability to manage multiple projects simultaneously, prioritize tasks, meet deadlines, and maintain meticulous attention to detail within a fast-paced environment.

• Adaptable Writing Style: Capacity to write clear, conversational copy and compelling headlines, adapting voice and tone to suit different HMG brands and audiences.

Preferred Skills:

• SEO Understanding: Familiarity with Search Engine Optimization (SEO) best practices and how visual content can impact search visibility.

• Content Marketing Principles: Knowledge of Storybrand marketing principles and their application in crafting impactful brand narratives.

• Content Management Systems (CMS): Experience with WordPress for content publishing and management.

• Email Marketing Platforms: Proficiency with Mailchimp for designing and deploying email campaigns.

• Video Production Assistance: Experience assisting in video shoots, understanding basic production workflows and visual storytelling for video.

• Project Management Software: Familiarity with Wrike or similar project management tools for workflow tracking and collaboration.

📝 Enhancement Note: The preferred skills list includes specific tools like WordPress and Mailchimp, and methodologies like Storybrand marketing. This implies that candidates with direct experience in these areas will have a significant advantage. The emphasis on a "heart for Christian ministry" and demonstrated faith is a critical, non-negotiable qualification for this role within Hope Media Group.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Design Showcase: A comprehensive portfolio demonstrating a strong command of graphic design principles, visual hierarchy, typography, and color theory across a variety of mediums (digital, print, social media).

• Brand Consistency Examples: Specific projects that highlight your ability to maintain and evolve brand identity across different platforms and campaigns, showcasing strategic brand stewardship.

• Content Creation Examples: Submissions that include examples of blog posts, social media content, or other written/visual digital assets that demonstrate compelling storytelling and audience engagement.

• Process & Workflow Documentation: (Optional but Recommended) Examples or descriptions of how you manage design requests, collaborate with stakeholders, and ensure projects are delivered efficiently, demonstrating project management capabilities.

Process Documentation:

• Candidates are expected to articulate their design process, from initial brief and concept development through to final asset delivery and implementation, highlighting how they ensure brand alignment, user experience, and campaign effectiveness.

• Demonstrate an understanding of how visual assets are integrated into broader digital marketing workflows, including website updates, social media scheduling, and email campaigns.

📝 Enhancement Note: For a role like this, the portfolio is paramount. It's not just about showcasing pretty pictures but demonstrating strategic thinking, brand understanding, and the ability to translate ministry messages into compelling visual narratives across diverse platforms. The emphasis on "visual direction" and "brand standards" means the portfolio should clearly show how the candidate approaches these aspects.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health & Wellness: Medical, Dental, and Vision insurance plans.

• Financial Wellness: Health Savings Account (HSA) with employer contribution, Flexible Spending Accounts (FSAs), and a 403B Retirement Plan with a company match.

• Life & Disability Coverage: Company-paid Short-Term Disability, Long-Term Disability, and Group Life Insurance.

• Work-Life Balance: Generous Paid Time Off (PTO), twelve (12) company-paid holidays, and three (3) paid mission days.

• Support & Resources: Employee Assistance Program (EAP) for confidential counseling and support, and access to Marketplace Ministry Chaplains.

• Additional Perks: Legal Shield/Identity Theft Protection.

Working Hours:

• This is a full-time position typically requiring 40 hours per week. While the role is primarily on-site, occasional flexibility may be required for rare, as-needed events or urgent project deadlines outside standard business hours.

📝 Enhancement Note: The salary range is an estimation based on typical compensation for similar roles in the specified geographic region (New Caney, TX, part of the Houston area) and the provided experience level. This should be considered a benchmark, and the actual offered salary will depend on the candidate's specific qualifications, experience, and alignment with the company's needs. The benefits package is extensive and reflects a commitment to employee well-being and financial security.

🎯 Team & Company Context

🏢 Company Culture

Industry: Media & Broadcasting (Christian Ministry)

Company Size: Hope Media Group operates across multiple brands (KSBJ, WayFM, Vida Unida, NGEN), indicating a medium-to-large sized organization within the non-profit/ministry sector, likely employing over 100 individuals.

Founded: While the founding date isn't explicitly stated, the established presence of multiple radio brands suggests a history of growth and adaptation within the Christian media landscape.

Team Structure:

• The Graphic Designer and Content Producer will work under the Manager of Digital Content, implying a structured digital media department.

• This role necessitates close collaboration with various internal departments, including marketing, other members of the digital content team, and potentially ministry leaders.

Methodology:

• Mission-Driven Creativity: All creative output is guided by the core mission: "Love Jesus, Serve Others, and Spread Hope," meaning creative decisions must align with spiritual and evangelistic objectives.

• Brand Integration: A key operational focus is maintaining visual consistency and brand integrity across diverse platforms and multiple HMG brands.

• Audience Engagement: The digital content strategy aims to deepen relationships with the existing radio audience and attract new listeners/supporters through compelling visual and written content.

Company Website: https://www.hopemediagroup.com/ (Assuming this is the primary corporate site)

📝 Enhancement Note: Hope Media Group operates within the unique context of Christian broadcasting and ministry. This means that beyond typical creative skills, candidates must possess a genuine passion for the mission and demonstrate alignment with the organization's faith-based values and spiritual grounding. This is not just a job but a calling for many within such organizations.

📈 Career & Growth Analysis

Operations Career Level: This role sits at an intermediate level within the creative and digital content domain. It requires a blend of hands-on execution and strategic input, particularly in guiding visual direction and brand management. It's a step beyond an entry-level designer, demanding independent project management and a degree of mentorship capability ("Train and guide new designers").

Reporting Structure: The position reports to the Manager of Digital Content, indicating a clear line of management and a structured hierarchy within the digital media department.

Operations Impact: The Graphic Designer and Content Producer plays a critical role in shaping the perception and reach of HMG's brands. Their work directly influences audience engagement, donor support, and the overall effectiveness of ministry outreach by translating complex spiritual messages into accessible and compelling visual narratives. Strong creative output can directly contribute to increased listener numbers, event attendance, and financial contributions.

Growth Opportunities:

• Specialized Skill Development: Opportunities to deepen expertise in specific areas like motion graphics, advanced video editing, or UX/UI design, potentially leading to specialized roles within the digital team.

• Brand Leadership: Potential to move into senior design roles, taking on greater responsibility for the visual strategy of one or more HMG brands.

• Content Strategy Advancement: Growth into roles with a stronger focus on content strategy, audience engagement, and digital marketing campaign planning.

• Mentorship & Team Lead: As experience grows, there may be opportunities to mentor junior designers or take on team lead responsibilities within the creative department.

📝 Enhancement Note: The role offers significant potential for growth within a mission-driven organization. The emphasis on training new designers suggests a pathway towards leadership. Candidates should consider how their career aspirations align with the specific needs of a ministry organization and the opportunities for creative and strategic development within HMG.

🌐 Work Environment

Office Type: The job description indicates an on-site role at "21620 Valley Ranch Parkway, New Caney, TX 77357." This suggests a traditional office environment, likely within a corporate or ministry headquarters setting.

Office Location(s): The primary work location is New Caney, TX, within Montgomery County. This is part of the greater Houston metropolitan area.

Workspace Context:

• Collaborative Hub: The environment is described as "fun, encouraging, collaborative, engaging, caring, family oriented, and friendly," suggesting a workspace that fosters open communication and teamwork.

• Creative Tools: Access to necessary design software (Adobe Creative Suite) and technology will be provided to facilitate creative production.

• Team Interaction: Opportunities for regular interaction with the Digital Content team, marketing colleagues, and potentially other ministry staff, encouraging cross-pollination of ideas and support.

Work Schedule: Standard full-time working hours (approximately 40 hours per week) are expected, with the understanding that occasional flexibility may be needed for urgent project deadlines or special events, though this is noted as "rarely." This schedule accommodates the need for consistent creative output and collaborative work within business hours.

📝 Enhancement Note: The on-site requirement means candidates should consider commute times and proximity to New Caney, TX. The company culture description is a significant factor, highlighting a positive and supportive atmosphere that is common in faith-based organizations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Screening: Submit resume, cover letter, and portfolio. Initial review will assess qualifications, experience, and alignment with the role's requirements.

• Portfolio Presentation & Technical Assessment: Candidates may be asked to present their portfolio, discussing key projects, design process, and how they approach brand stewardship and content creation. A practical design exercise or test might be administered to evaluate technical skills and creative thinking under pressure.

• Behavioral & Cultural Fit Interview: Interviews will likely focus on behavioral questions related to teamwork, problem-solving, adaptability, and how candidates demonstrate their faith and align with HMG's values. Questions will probe their passion for Christian ministry and their ability to work collaboratively.

• Final Interview: A final discussion with the hiring manager or senior leadership to confirm fit, discuss expectations, and finalize any offer details.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your graphic design, brand management, and content creation skills relevant to HMG's mission and brands.

• Highlight Process & Impact: For each project, clearly articulate the problem, your role, your design process, the tools used, and the measurable impact or outcome. Emphasize how your work contributed to client goals or ministry objectives.

• Demonstrate Brand Versatility: Include examples that show your ability to adapt your design style to different brands and target audiences, particularly if you have experience in multi-brand environments or with faith-based organizations.

• Showcase Content Creation: Include samples of blog posts, social media copy, or other written content that aligns with the "content producer" aspect of the role.

• Be Ready to Discuss: Prepare to speak confidently about your creative decisions, your understanding of HMG's mission, and how your skills can serve their outreach efforts.

Challenge Preparation:

• Be prepared for a potential design challenge that might involve creating a graphic asset or a short piece of content for one of HMG's brands based on a given brief.

• Practice articulating your thought process clearly and concisely, explaining your design choices and how they align with brand guidelines and ministry objectives.

• Review HMG's brands (KSBJ, WayFM, Vida Unida, NGEN) to understand their current visual identities and content styles.

📝 Enhancement Note: The emphasis on "Demonstrated Faith" and "Heart for Christian Ministry" means interviewers will be looking for more than just technical skills. Candidates should be prepared to discuss their personal faith journey and how it connects to their professional aspirations within a ministry context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop and Illustrator for all graphic design tasks. Illustrator is key for vector graphics and branding, while Photoshop is vital for image manipulation and digital asset creation.

• WordPress: Experience with this CMS is required for content publishing, blog management, and potentially basic website updates.

• Mailchimp: Familiarity with this email marketing platform is necessary for creating and deploying email campaigns, including designing visually appealing email banners and content.

Analytics & Reporting:

• SEO Best Practices: Understanding how design and content choices impact search engine visibility.

• Platform Analytics: While not explicitly listed, familiarity with social media analytics (e.g., Facebook Insights, Instagram Analytics) and website analytics (e.g., Google Analytics) is beneficial for understanding content performance.

CRM & Automation:

• Wrike Project Management Software: Experience with Wrike is preferred for managing design requests, tracking project progress, and facilitating team collaboration within the digital content workflow.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is a non-negotiable technical requirement. The inclusion of WordPress and Mailchimp points to a workflow that involves direct content publishing and email marketing execution. Familiarity with project management software like Wrike is a significant plus for organizational efficiency.

👥 Team Culture & Values

Operations Values:

• Faith-Centric Mission: A deep commitment to the organization's stated purpose: "Love Jesus, Serve Others, and Spread Hope." This value underpins all work and decision-making.

• Collaboration & Teamwork: An emphasis on working together in a "fun, encouraging, collaborative, engaging, caring, family oriented, and friendly" environment, fostering mutual support and shared goals.

• Excellence & Stewardship: A dedication to producing high-quality creative work that effectively communicates the ministry's message and honors God through responsible use of resources and talents.

• Integrity & Character: Upholding strong moral character and living by Christian principles, including being an active member of a Bible-believing local church.

• Innovation & Adaptability: Embracing new digital trends and best practices to continuously improve content creation and audience engagement strategies.

Collaboration Style:

• Integrated Creative Process: Expect frequent collaboration with the Digital Content team, marketing, and other departments to ensure creative assets and content align with broader campaign objectives and ministry initiatives.

• Open Communication & Feedback: A culture that encourages open dialogue, sharing of ideas, and constructive critique to elevate the quality of creative output.

• Cross-Functional Support: Willingness to assist other designers and content producers, and to receive guidance and training from peers and supervisors, fostering a supportive learning environment.

📝 Enhancement Note: The core values are deeply intertwined with the organization's Christian ministry. Candidates must be prepared to demonstrate how their personal values and faith align with these principles and how they would contribute to this specific team culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Brands: Effectively managing the distinct visual identities and content needs for KSBJ, WayFM, Vida Unida, and NGEN, ensuring each brand remains distinct yet cohesive under the HMG umbrella.

• Content Relevance: Staying current with pop culture, current events, and Christian trends to create content that is both engaging and spiritually resonant for diverse audiences.

• Technical Skill Evolution: Keeping pace with rapid changes in digital design tools, platforms, and best practices requires continuous learning and adaptation.

• Mission-Driven Constraints: Aligning creative output with the specific evangelistic and discipleship goals of a Christian ministry, which may involve unique creative considerations compared to secular organizations.

Learning & Development Opportunities:

• Advanced Creative Software Training: Opportunities to deepen expertise in Adobe Creative Suite or explore new design and video editing software.

• Digital Marketing & Content Strategy Workshops: Access to training on SEO, content marketing, social media strategy, and emerging digital trends.

• Ministry-Specific Training: Deeper immersion into Christian ministry principles, storytelling for evangelism, and best practices for faith-based communication.

• Mentorship: Guidance from the Manager of Digital Content and senior team members on career progression within the ministry/media sector.

📝 Enhancement Note: The primary challenge lies in harmonizing diverse brand needs with a singular mission-driven approach. Growth opportunities are framed around evolving creative and digital marketing skills within the context of Christian ministry.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a visual style guide for a new digital campaign for one of our brands, ensuring it aligns with our ministry mission?" (Assesses brand thinking, strategic design, and mission alignment)

• "Describe a time you had to balance creative vision with the specific requirements of a client or stakeholder with differing opinions. How did you navigate that situation?" (Evaluates collaboration, communication, and problem-solving skills)

Company & Culture Questions:

• "What attracts you to Hope Media Group's mission and how do you see your skills contributing to our goal of spreading hope?" (Tests alignment with mission and passion for ministry)

• "How do you approach prayer and spiritual discussions within a professional team setting?" (Assesses comfort and integration with faith-based workplace culture)

Portfolio Presentation Strategy:

• Narrative is Key: Frame each project as a story. Start with the challenge, detail your creative process and solutions, and conclude with the impact or outcome.

• Connect to Mission: Explicitly link your design choices and content strategies back to Hope Media Group's mission and values. Show how your work serves to "Love Jesus, Serve Others, and Spread Hope."

• Showcase Versatility: Highlight projects that demonstrate your ability to work across different brands, mediums, and styles, proving your adaptability.

• Be Ready for Technical Deep Dives: Prepare to discuss specific tools, techniques, and design decisions in detail.

• Enthusiasm Matters: Convey genuine excitement for the role and the organization's work.

📝 Enhancement Note: Interview preparation should heavily emphasize demonstrating a genuine passion for Christian ministry and how personal faith aligns with the organization's values. Be ready to discuss your spiritual journey and how you integrate faith into your professional life.

📌 Application Steps

To apply for this Graphic Designer and Content Producer position:

• Submit your application through the provided link on the Paylocity recruiting portal.

• Craft a Compelling Cover Letter: Tailor your cover letter to specifically address why you are drawn to Hope Media Group's mission and how your graphic design and content production skills will directly support their outreach efforts. Highlight your demonstrated faith and passion for Christian ministry.

• Curate a Mission-Aligned Portfolio: Ensure your portfolio showcases projects that reflect your ability to create visually compelling and mission-appropriate content. Prioritize examples that demonstrate brand stewardship, digital content creation, and adaptability across different styles and platforms.

• Optimize Your Resume: Highlight keywords from the job description, such as "Graphic Design," "Content Creation," "Adobe Creative Suite," "Brand Management," "SEO," "Project Management," and any experience with "Christian Ministry" or faith-based organizations. Quantify achievements where possible.

• Prepare for a Faith Discussion: Be ready to articulate your personal faith journey and how it aligns with Hope Media Group's values and Statement of Faith during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.