Front End UX Designer

📍 Job Overview

Job Title: Front End UX Designer

Company: Homes by Avi (Canada) Inc.

Location: Calgary, Alberta, Canada

Job Type: Full-Time

Category: Web Design & Development / UX/UI Design

Date Posted: March 12, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design, develop, and maintain high-quality WordPress websites that embody the Homes by Avi brand and deliver exceptional user experiences.

• Craft engaging digital assets and translate UI/UX designs into responsive, functional front-end code (HTML, CSS, basic JavaScript).

• Optimize websites for performance, search engine visibility (SEO/AIO), and accessibility (WCAG) to support lead generation and brand storytelling.

• Collaborate closely with the Marketing Director and cross-functional teams to elevate the company's digital presence and online brand experience.

• Drive lead generation through the creation of compelling landing pages, campaign pages, and community pages.

📝 Enhancement Note: This role is a hybrid of Web Design, Front-End Development, and UX/UI specialization, with a strong emphasis on WordPress. The description highlights the need for a candidate who can not only design visually appealing interfaces but also implement them effectively in WordPress, with a clear focus on driving business objectives like lead generation and brand enhancement. The "do whatever it takes" attitude and "relentlessly positive" disposition suggest a dynamic, collaborative, and potentially fast-paced team environment.

📈 Primary Responsibilities

• Design and develop responsive, user-friendly websites using WordPress, ensuring seamless functionality across all devices.

• Customize and modify WordPress themes and templates to align with Homes by Avi's brand guidelines and marketing objectives.

• Create engaging landing pages, campaign pages, and community pages specifically designed to drive lead generation and conversion.

• Recommend and implement appropriate WordPress plugins to enhance website functionality, performance, and user experience.

• Ensure all websites are optimized for performance (loading speed), SEO/AIO, and accessibility standards (WCAG).

• Design and produce digital assets, including web graphics, banners, landing page visuals, icons, and marketing imagery, using Adobe Creative Suite.

• Translate UI/UX designs into clean, semantic, and responsive HTML5, CSS3, and basic JavaScript code.

• Build and maintain reusable page components and contribute to a consistent design system across all digital properties.

• Apply UX best practices to enhance user journeys, improve navigation, and optimize conversion paths.

• Ensure cross-browser compatibility and responsive design implementation for a consistent user experience on various devices and browsers.

• Implement interactive frontend UX components such as dynamic forms, lead capture elements, animations, call-to-action modules, and engaging media galleries.

• Optimize page performance and loading speed through efficient coding practices and image optimization.

• Support the implementation of frontend enhancements and usability improvements based on data and user feedback.

• Implement integrations with marketing tools, CRM platforms, and analytics solutions to streamline workflows and data flow.

• Monitor website analytics using tools like Google Analytics to identify trends, make data-driven decisions, and recommend improvements for UX and performance.

• Support A/B testing initiatives for landing pages and lead generation funnels to optimize conversion rates.

• Maintain website security and implement best practices for data protection and user privacy.

• Implement basic SEO/AIO principles and best practices, including proper information architecture, image optimization, and clean code, to enhance search engine visibility.

• Ensure all designs meet web accessibility standards (WCAG) to provide an inclusive online experience.

• Manage project timelines effectively to ensure all assigned projects are completed on time and meet quality standards.

📝 Enhancement Note: The responsibilities clearly delineate the core functions of the role: WordPress development, graphic design, front-end implementation, and optimization. The emphasis on lead generation, SEO/AIO, and WCAG compliance indicates a business-oriented approach to web design. The mention of specific tools like Adobe Creative Suite, WordPress page builders, and Google Analytics provides concrete technical expectations.

🎓 Skills & Qualifications

Education: While not explicitly stated, a degree in Graphic Design, Web Design, Computer Science, Human-Computer Interaction, or a related field is often expected for roles with this scope. However, equivalent practical experience will be strongly considered.

Experience: Proven experience (2-5 years) in designing and building websites, with a significant focus on WordPress development. Experience in the home-building or construction development industry is a plus.

Required Skills:

• Proven experience designing and building websites using WordPress.

• Strong attention to detail, balancing design aesthetics with functionality and business objectives.

• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Demonstrated graphic design and visual storytelling skills.

• Solid knowledge of HTML5, CSS3, and responsive design principles.

• Experience with WordPress page builders (e.g., Divi or similar).

• Understanding of UX/UI design principles and user-centered design practices.

• Familiarity with SEO/AIO fundamentals and website performance optimization techniques.

• Experience with frontend UX components and interactive web design elements.

• Ability to collaborate effectively with marketing and sales teams.

Preferred Skills:

• Solid understanding of JavaScript and frontend frameworks (e.g., React, Vue.js) is an asset.

• Experience with UI/UX design and prototyping tools like Adobe XD or Figma.

• Experience troubleshooting website issues and implementing technical fixes.

• Experience working with Git or other version control tools.

• Experience working with project management software (e.g., Monday.com, Asana, Trello).

• Familiarity with web accessibility standards (WCAG) and implementation.

• Experience with A/B testing and conversion rate optimization (CRO) strategies.

📝 Enhancement Note: The distinction between "Must Have" and "Nice to Have" skills provides a clear roadmap for candidates. The inclusion of soft skills like adaptability and a positive attitude, alongside technical requirements, indicates the importance of cultural fit. The preference for JavaScript and frontend frameworks suggests a desire for a candidate with potential for growth beyond basic WordPress theming.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of website design and development projects, with a strong emphasis on WordPress implementations.

• Examples demonstrating proficiency in creating engaging landing pages and digital assets for lead generation campaigns.

• Case studies or project examples that highlight your ability to translate UI/UX designs into functional, responsive front-end code.

• Visual documentation of your graphic design skills, including web graphics, banners, and marketing imagery created using Adobe Creative Suite.

Process Documentation:

• Candidates must be able to speak to their experience in similar roles, detailing their design and development processes.

• Be prepared to discuss your workflow for taking a project from concept to completion, including wireframing, design, development, testing, and deployment within a WordPress environment.

• Demonstrate how you approach website optimization for performance, SEO/AIO, and accessibility, providing examples of strategies and results.

• Outline your process for collaborating with stakeholders (marketing, sales) to gather requirements and ensure brand alignment.

📝 Enhancement Note: The requirement for a portfolio is critical for this role, emphasizing practical application of skills. The focus on discussing processes and workflows is crucial for understanding a candidate's problem-solving approach and their ability to articulate their technical and creative methodologies.

💵 Compensation & Benefits

Salary Range: Based on the role's requirements, experience level (Mid-Level, 2-5 years), location (Calgary, AB), and industry (Real Estate Development/Marketing), a competitive salary range for a Front End UX Designer in Calgary would likely fall between CAD $65,000 to $85,000 annually.

Explanation for Estimate: This range is derived from recent industry benchmarks for similar roles in major Canadian cities, considering the specific technical skills (WordPress, Adobe Suite, HTML/CSS/JS) and design responsibilities. Calgary's cost of living and the specialized nature of combining design with development contribute to this estimate.

Benefits:

• Comprehensive health and dental benefits package.

• Paid time off (vacation, sick leave, personal days).

• Opportunities for professional development and continued learning (e.g., courses, workshops, conferences).

• Access to company-provided software and design tools (Adobe Creative Suite, etc.).

• Potential for performance-based bonuses or incentives.

• Employee discounts on Homes by Avi properties (if applicable).

Working Hours:

• Standard full-time hours, typically 40 hours per week.

• Flexible start and end times may be available, subject to team coordination and project deadlines.

• Occasional evening or weekend work may be required during critical project phases or for urgent website updates, with potential for compensatory time off.

📝 Enhancement Note: Salary estimates are based on industry data for similar roles in the specified region and experience level. Benefits are inferred based on standard offerings for full-time positions in Canadian companies of this size and industry. The working hours acknowledge the need for flexibility common in design and development roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Home Building & Real Estate Development. Homes by Avi is a prominent developer known for creating vibrant communities and quality homes, focusing on customer satisfaction and a strong brand presence.

Company Size: While exact figures aren't provided, Homes by Avi is a well-established company, suggesting a mid-to-large size organization with dedicated departments for Marketing, Sales, and Operations. This implies a structured environment with opportunities for specialized roles like this one.

Founded: Founded in 1972, Homes by Avi has a long-standing history and a strong reputation in the Alberta market, indicating stability and deep industry knowledge.

Team Structure:

• The designer will report directly to the Marketing Director, indicating a key role within the marketing department's digital strategy.

• Collaboration will be extensive with sales teams, management, and other leadership personnel, requiring strong communication and stakeholder management skills.

Methodology:

• Data Analysis and Insights: Utilizing website analytics (e.g., Google Analytics) to inform design and development decisions, focusing on user behavior, conversion rates, and performance metrics.

• Workflow Planning and Optimization: Employing structured processes for website design and development, prioritizing efficiency, brand consistency, and user experience enhancements.

• Automation and Efficiency: Leveraging WordPress plugins and integrations to automate tasks, streamline lead capture, and improve overall digital marketing effectiveness.

• Collaboration and Feedback: Fostering a culture of open communication and feedback exchange with various departments to ensure digital initiatives align with business goals.

Company Website: [Homes by Avi Website URL - inferred as www.homesbyavi.com based on domain_derived]

📝 Enhancement Note: The company's long history and industry position suggest a stable, professional environment. The reporting structure to the Marketing Director highlights the strategic importance of this role for the company's digital outreach and lead generation efforts.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Front End UX Designer. It requires a solid foundation of technical skills and design principles, coupled with the ability to work independently on projects and contribute to strategic digital initiatives. The responsibilities suggest a role that is more than just execution; it involves problem-solving and optimization.

Reporting Structure: The designer will report to the Marketing Director. This provides direct exposure to senior marketing leadership and strategic decision-making within the department.

Operations Impact: The role has a direct impact on the company's revenue generation through lead capture and conversion optimization on the website. It also significantly influences brand perception and customer engagement by ensuring a high-quality, user-friendly digital experience. Effective website design and UX directly contribute to the success of marketing campaigns and sales efforts.

Growth Opportunities:

• Skill Specialization: Deepen expertise in WordPress development, advanced front-end frameworks (if the company adopts them), or specialized UX/UI design methodologies.

• Leadership Potential: Progress to a Senior Designer or Web Development Lead role, potentially managing projects or mentoring junior team members.

• Cross-Functional Exposure: Gain broader experience by working on diverse digital projects across different company departments, understanding their unique needs and how web design supports them.

• Industry Knowledge: Develop a strong understanding of the home-building industry's digital marketing landscape, becoming a valuable asset in this niche.

• Certification: Pursue certifications in UX/UI design, accessibility (e.g., IAAP), or advanced WordPress development.

📝 Enhancement Note: The growth opportunities are framed within the context of a mid-level role, suggesting pathways for advancement within the company or the broader industry based on performance and acquired skills. The impact on revenue underscores the business value of this operational role.

🌐 Work Environment

Office Type: This is an on-site role, implying a traditional office environment. Given the company's industry and size, it's likely a professional office setting that fosters collaboration and allows for direct interaction with marketing and sales teams.

Office Location(s): The primary office location is Calgary, Alberta. Specific details about the office building or amenities are not provided but can be inferred as a standard corporate office space.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with the Marketing Director and other team members, suggesting an open or semi-open office layout that facilitates communication and brainstorming sessions.

• Operations Tools and Technology: Access to necessary design software (Adobe Creative Suite, Figma/XD), development tools, and potentially project management platforms. A reliable workstation and internet access are assumed.

• Team Interaction: Opportunities for regular team meetings, project reviews, and informal discussions to share ideas and progress.

Work Schedule:

• The standard 40-hour work week is expected, with potential for some flexibility.

• The on-site nature means regular physical presence is required, allowing for direct team engagement and access to office resources.

• The fast-paced environment may occasionally require extended hours to meet project deadlines, particularly around product launches or major marketing campaigns.

📝 Enhancement Note: The on-site requirement is a key factor for candidates. The description implies a professional, collaborative office setting conducive to teamwork and direct communication, which is beneficial for design and development roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes and portfolios for essential skills and experience alignment.

• Portfolio Presentation & Discussion: Candidates will be asked to present their portfolio, discuss their design process, and elaborate on specific projects, focusing on their WordPress, UX/UI, and front-end development experience.

• Technical/Skills Assessment: This may involve a practical exercise or a deeper dive into their coding knowledge (HTML, CSS, JS) and design tool proficiency.

• Behavioral/Cultural Fit Interview: An interview with the Marketing Director and potentially other team members to assess problem-solving skills, adaptability, collaboration style, and alignment with the company culture ("relentlessly positive," "do whatever it takes").

• Final Interview: Possibly with senior leadership to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Highlight WordPress Expertise: Showcase a variety of WordPress projects, demonstrating theme customization, plugin integration, and custom development.

• Showcase Lead Generation Examples: Include landing pages or website sections specifically designed to capture leads, explaining the strategy and results.

• Detail Your Process: For each project, explain your design and development workflow from concept to execution, including problem identification, solutions, and outcomes.

• Demonstrate UX/UI Thinking: Clearly articulate how you applied user-centered design principles, improved user journeys, and optimized conversion paths.

• Visual Appeal & Functionality: Ensure your portfolio is well-designed, easy to navigate, and effectively showcases both your aesthetic skills and technical capabilities.

• Quantify Achievements: Where possible, use metrics (e.g., improved conversion rates, faster load times, increased engagement) to demonstrate the impact of your work.

Challenge Preparation:

• Live Design/Coding Exercise: Be prepared for a potential short, timed exercise to assess your ability to quickly translate a concept into a design or code snippet.

• Problem-Solving Scenarios: Practice articulating how you would approach common web design or development challenges, such as optimizing a slow-loading page or improving a complex user flow.

• Brand Alignment: Understand Homes by Avi's brand and current digital presence to articulate how your skills can enhance it.

📝 Enhancement Note: The emphasis on a portfolio presentation and discussion is a key part of the interview process for this role, requiring candidates to be prepared to articulate their work and methodologies thoroughly.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management System (CMS): WordPress (expert-level proficiency expected).

• Page Builders: Experience with popular WordPress page builders such as Divi or similar (e.g., Elementor, Beaver Builder).

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign) - strong proficiency required.

• Prototyping/Wireframing Tools: Adobe XD or Figma (preferred).

Analytics & Reporting:

• Web Analytics: Google Analytics (familiarity with tracking, reporting, and data interpretation for UX/performance optimization).

CRM & Automation:

• CRM Integration: Experience or understanding of integrating websites with CRM systems (e.g., Salesforce, HubSpot, or industry-specific CRMs) for lead management.

• Marketing Automation Tools: Familiarity with how websites integrate with marketing automation platforms for lead nurturing and campaign tracking.

Development & Collaboration:

• Frontend Technologies: HTML5, CSS3, basic JavaScript.

• Version Control: Git or similar (preferred).

• Project Management Software: Monday.com, Asana, Trello (experience is a plus).

📝 Enhancement Note: The technology stack is heavily weighted towards WordPress and Adobe Creative Suite, reflecting the core requirements. The inclusion of analytics and CRM integration highlights the business-oriented nature of the role, aiming to drive tangible results.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging fresh ideas in design and development to keep the Homes by Avi brand at the forefront of the industry.

• Collaboration & Teamwork: Fostering a supportive environment where team members work together, share knowledge, and achieve collective goals.

• Customer-Centricity: Designing and developing with the end-user (homebuyer) experience in mind, ensuring intuitive navigation and engaging content.

• Results-Oriented: Focusing on outcomes, particularly lead generation, conversion rates, and overall digital performance that contributes to business success.

• Positivity & Adaptability: Embracing a flexible, "do whatever it takes" attitude, maintaining a relentlessly positive outlook, and adapting to changing priorities.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing, sales, and management to align digital initiatives with broader company objectives.

• Open Communication: Encouraging direct and transparent communication to ensure everyone is aligned on project goals, progress, and challenges.

• Feedback Exchange: A culture that values constructive feedback, both giving and receiving, to continuously improve designs and processes.

• Shared Problem-Solving: Tackling challenges as a team, pooling expertise to find the most effective solutions for website development and user experience.

📝 Enhancement Note: The emphasis on positivity, adaptability, and a "do whatever it takes" attitude points to a dynamic and potentially demanding work environment that values initiative and resilience.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with Functionality: Ensuring visually appealing designs are also technically sound, performant, and meet UX best practices within WordPress.

• Staying Current with Technology: Keeping pace with evolving web design trends, WordPress updates, and front-end development best practices.

• Meeting Diverse Stakeholder Needs: Reconciling differing opinions and requirements from various departments (marketing, sales, leadership) to create a cohesive digital experience.

• Driving Measurable Results: Consistently demonstrating the ROI of design and development efforts through lead generation, conversion rates, and website performance metrics.

• Adapting to a Fast-Paced Environment: Managing multiple projects and shifting priorities effectively in a dynamic company setting.

Learning & Development Opportunities:

• Advanced WordPress Development: Opportunities to learn more complex custom theme development, plugin creation, or performance optimization techniques.

• UX/UI Specialization: Pursuing further training or certifications in user experience research, interaction design, or usability testing.

• Frontend Frameworks: Gaining proficiency in JavaScript frameworks like React or Vue.js, which can expand career horizons.

• Industry-Specific Knowledge: Deepening understanding of the real estate development market and its unique digital marketing needs.

• Project Management Skills: Developing skills in managing larger projects, coordinating with teams, and potentially leading small project teams.

📝 Enhancement Note: Identifying potential challenges helps candidates prepare for the realities of the role, while outlining growth opportunities provides motivation and clarity on career progression within the company.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing and developing a lead-generating landing page from concept to launch. What metrics do you focus on?" (Prepares candidate to discuss workflow, tool usage, and outcome measurement.)

• "How do you balance creative design freedom with brand guidelines and technical constraints in WordPress?" (Evaluates understanding of practical limitations and brand adherence.)

Company & Culture Questions:

• "What do you know about Homes by Avi and the home-building industry? How do you see your design skills contributing to our brand?" (Tests research and ability to connect skills to business context.)

• "This role requires a positive, adaptable attitude. Can you give an example of how you've demonstrated this in a previous role, especially when facing tight deadlines or unexpected changes?" (Assesses cultural fit and soft skills.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each showcased project, clearly define the problem, your approach, the solution/design, and the results (metrics are key!).

• Focus on Impact: Emphasize how your work contributed to business goals like lead generation, user engagement, or improved brand perception.

• Demonstrate Technical Proficiency: Be ready to discuss the specific tools and technologies used (WordPress, HTML, CSS, JS, Adobe Suite) and any custom development involved.

• Highlight UX/UI Rationale: Explain the user-centered decisions behind your designs, not just aesthetic choices.

• Be Prepared for Q&A: Anticipate questions about your design choices, technical implementation, and project management approach.

📝 Enhancement Note: These questions and tips are designed to help candidates anticipate the types of inquiries they might face, focusing on practical application, problem-solving, and cultural alignment specific to a design and development role within a corporate setting.

📌 Application Steps

To apply for this Front End UX Designer position:

• Submit your resume and a link to your online portfolio through the provided application portal.

• Tailor your resume to highlight WordPress development, UX/UI design, and front-end coding skills, using keywords from the job description. Quantify your achievements with metrics where possible.

• Prepare a concise presentation of your portfolio, focusing on 2-3 key projects that best demonstrate your WordPress expertise, lead generation success, and UX/UI problem-solving capabilities. Be ready to discuss your process and impact.

• Research Homes by Avi thoroughly. Understand their brand, current website, target audience, and recent projects. Prepare to articulate how your skills align with their business objectives and company culture.

• Be ready to discuss your experience with Adobe Creative Suite, HTML, CSS, and responsive design principles during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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