Freelance Art Worker / Graphic Designer

📍 Job Overview

Job Title: Freelance Art Worker / Graphic Designer

Company: Peak Performance

Location: Stockholm, Sweden

Job Type: Full-time Consultancy

Category: Creative & Design / Marketing Operations

Date Posted: February 10, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is crucial for supporting Peak Performance's Marketing team in their international growth phase, focusing on adapting and producing visual content for various channels.

• The position requires a strong creative and hands-on approach to bring visual concepts to life across paid media, social media, e-commerce, and seasonal campaigns.

• The Freelance Art Worker / Graphic Designer will collaborate closely with Creative, Social, and Paid Media teams, contributing to in-season creative concept development and production support.

• A key aspect of the role involves ensuring all visual output strictly adheres to Peak Performance's established visual identity guidelines.

📝 Enhancement Note: This role is classified as a full-time consultancy, emphasizing the need for a candidate who operates as an independent contractor with their own registered company and F-skattsedel (Swedish tax registration). The role is heavily focused on content adaptation and production rather than strategic campaign design, positioning it within a Marketing Operations or Creative Operations function.

📈 Primary Responsibilities

• Adapt and produce visual content for a range of marketing channels, including paid media, social media platforms, and e-commerce sites.

• Collaborate with creative, social media, and paid media teams to ensure cohesive and effective visual asset delivery.

• Assist in shaping creative concepts for in-season campaigns, translating strategic objectives into compelling visual narratives.

• Prepare creative briefs and provide support for photo and film production shoots, ensuring alignment with project requirements.

• Maintain and enforce Peak Performance's brand visual identity across all creative assets and deliverables.

• Execute design tasks related to layout, motion graphics, typography, and photography integration.

• Manage multiple design projects simultaneously in a fast-paced environment, prioritizing tasks to meet deadlines.

📝 Enhancement Note: While the core responsibilities focus on execution, the mention of "shaping in-season creative concepts" suggests an opportunity for input and creative contribution beyond simple adaptation, requiring a proactive and conceptually strong designer.

🎓 Skills & Qualifications

Education: No specific degree mentioned, but a strong portfolio demonstrating relevant skills is expected.

Experience: 2-5 years of experience in graphic design, with a preference for exposure to e-commerce environments.

Required Skills:

• Strong visual and conceptual design skills.

• Proficiency in graphic design principles and software.

• Experience working with visual content for paid media and social media channels.

• Skilled in layout design, basic motion graphics, typography, and integrating photography.

• Proven ability to collaborate effectively within a team and communicate ideas clearly.

• Fluent in English (written and spoken).

Preferred Skills:

• Direct experience in e-commerce graphic design and content adaptation.

• Familiarity with campaign asset creation for international markets.

• Basic understanding of video editing or motion graphics software.

• Experience in supporting photo/film production logistics.

📝 Enhancement Note: The requirement for a registered company and F-skattsedel is a critical qualification for this freelance/consultancy role, indicating the candidate will be engaged as an external service provider rather than an employee.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of graphic design work, with a focus on digital assets for marketing campaigns.

• Examples demonstrating adaptation of visual content across different platforms (e.g., social media ad variations, e-commerce banners).

• Case studies or examples highlighting contributions to seasonal campaigns or e-commerce initiatives.

• Visuals that clearly display strong abilities in layout, typography, and photography integration.

Process Documentation:

• While not explicitly stated, candidates should be prepared to discuss their personal workflow for managing design projects, from brief to final delivery.

• Ability to articulate how they ensure brand consistency and quality control in their design process.

• Examples of how they collaborate with cross-functional teams (e.g., marketing, social media) on creative projects.

📝 Enhancement Note: For a freelance role, the portfolio is paramount. It serves as the primary evidence of the candidate's ability to execute the required visual content and adapt to brand guidelines, effectively acting as a "process portfolio" for design execution.

💵 Compensation & Benefits

Salary Range: As a freelance consultancy role, compensation will be negotiated based on experience, skills, and agreed-upon rates. Based on industry standards for mid-level freelance graphic designers in Stockholm, a competitive hourly or project-based rate would be expected.

• Estimated Hourly Rate: SEK 400 - 700+ per hour (approximately EUR 35 - 60+), depending on experience and negotiation.

• Estimated Project-Based Compensation: Will vary significantly based on the scope and duration of the assignment.

Benefits:

• As a freelance consultant, benefits are typically managed by the individual's own company. Peak Performance would not provide traditional employee benefits such as health insurance, paid time off, or retirement plans.

• Opportunity to work with a well-established international brand in the outdoor and ski industry.

• Exposure to a fast-paced marketing environment and international growth initiatives.

• Potential for ongoing collaboration based on performance and business needs.

Working Hours: This is a full-time assignment, typically expected to align with standard business hours (e.g., 40 hours per week) to facilitate collaboration with internal teams. Flexibility may be possible, but on-site presence in Stockholm is required.

📝 Enhancement Note: Salary estimation is based on research of freelance graphic designer rates in Stockholm, Sweden, considering the mid-level experience indicated. The absence of traditional employee benefits is standard for consultancy roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Apparel & Accessories (Sportswear, Outdoor Gear)

Company Size: Peak Performance is part of the Amer Sports group, which is a large global sports equipment company. Peak Performance itself operates as a significant brand within this group, suggesting a medium to large company structure with established corporate processes.

Founded: 1986 in the Swedish mountains.

Team Structure:

• The role reports to the Marketing team, with close collaboration expected with Creative, Social, and Paid Media departments.

• This suggests a matrixed or project-based team structure where the freelance designer integrates into various campaign-focused teams.

Methodology:

• Focus on bringing a "freeride spirit" to the world, indicating a culture that values passion, adventure, and pushing boundaries.

• Emphasis on "winning spirit" suggests a results-oriented and competitive drive.

• "Responsibility" points to a commitment to quality, sustainability, and ethical practices.

• "Data-driven" approaches are implied by the focus on paid media and e-commerce, requiring content that performs.

Company Website: https://www.peakperformance.com/

📝 Enhancement Note: The company's heritage in skiing and outdoor adventure heavily influences its brand identity and culture. This "freeride spirit" is likely reflected in their marketing aesthetics and internal values.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Freelance Designer. This role is focused on skilled execution and adaptation within a specific operational function (creative production for marketing).

Reporting Structure: The Freelance Art Worker / Graphic Designer will report to a Marketing Manager or Creative Lead, working closely with specialists in Social Media and Paid Media.

Operations Impact: The designer's output directly impacts the effectiveness of marketing campaigns across digital channels, influencing brand perception, customer engagement, and ultimately, sales conversions through visually appealing and on-brand content.

Growth Opportunities:

• Deepen expertise in digital content creation for paid media and e-commerce.

• Gain experience working with a globally recognized sportswear brand.

• Develop a stronger understanding of international marketing campaign structures.

• Potential for extended contract periods or future freelance opportunities with Peak Performance or the wider Amer Sports group, based on performance and project needs.

• Opportunity to refine skills in motion graphics, typography, and photography integration within a professional context.

📝 Enhancement Note: Growth in this freelance capacity is typically measured by the quality and scope of projects undertaken, the contractor's ability to consistently deliver high-quality work, and the development of a strong working relationship with the client, leading to repeat engagements.

🌐 Work Environment

Office Type: On-site at Peak Performance's Stockholm HQ. This implies a professional office setting.

Office Location(s): Stockholm, Sweden (Södra Hamnvägen 10, 115 41).

Workspace Context:

• The environment is described as "fast-moving," suggesting a dynamic and potentially demanding workplace.

• Collaboration is a key aspect, so the workspace likely supports team interaction and cross-functional communication.

• Access to internal creative resources, brand guidelines, and potentially production support will be available.

• The work involves hands-on design execution, requiring a standard office setup with access to design software and hardware.

Work Schedule: Full-time, aligning with standard business hours (approx. 40 hours/week) to ensure seamless collaboration with internal teams. While freelance, consistency and availability for team syncs are important.

📝 Enhancement Note: The "fast-moving" environment and emphasis on collaboration suggest an energetic office culture where quick turnarounds and teamwork are valued.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit CV and portfolio link through the Peak Performance portal.

• Portfolio Review: A critical stage where your design work will be assessed for visual quality, technical skill, and brand fit.

• Interview(s): Likely to involve discussions with the hiring manager and potentially members of the Creative, Social, or Paid Media teams. Expect questions about your design process, experience with similar projects, and ability to work collaboratively.

• Skills Assessment/Test: Potentially a small design task or brief to assess practical skills and creative thinking under time constraints.

• Final Discussion: To finalize terms, contract details, and start date.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest work relevant to digital marketing, e-commerce, and campaign visuals.

• Highlight Adaptation: Include examples of how you've adapted creative concepts or assets across different channels.

• Demonstrate Brand Alignment: If possible, show work where you've successfully adhered to strict brand guidelines.

• Visual Storytelling: For each piece, briefly explain the brief, your role, the process, and the outcome (even if it's just successful execution).

• Technical Proficiency: Ensure your portfolio clearly demonstrates skills in layout, typography, and image manipulation.

Challenge Preparation:

• Be prepared to discuss your approach to creating visual assets for paid media and social channels.

• Think about how you ensure visual consistency and brand adherence in a fast-paced environment.

• Have examples ready of how you've collaborated with marketing or creative teams on past projects.

• Understand Peak Performance's current brand aesthetic and marketing efforts.

📝 Enhancement Note: The interview process for a freelance role will heavily lean on the portfolio. Candidates should be ready to "walk through" their portfolio and articulate their design decisions and process clearly and concisely.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign are essential.

• Motion Graphics Software: After Effects (or similar) for basic motion graphics.

• Prototyping/Collaboration Tools: Depending on team workflows, tools like Figma, Sketch, or Adobe XD might be used for previews or team collaboration, though the primary focus is asset creation.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this design role, but familiarity with how assets are deployed through marketing automation platforms or ad managers could be a plus.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is a non-negotiable requirement for this role. Experience with motion graphics tools will be a significant advantage.

👥 Team Culture & Values

Operations Values:

• Passion, Togetherhood, Responsibility, Winning Spirit: These core values are likely to permeate the team culture. Expect a passionate and driven team that values collaboration, accountability, and achieving success together.

• Freeride Spirit: A culture that embraces creativity, adventure, and perhaps a less corporate, more dynamic approach to problem-solving.

• Responsibility: This can extend to ensuring high-quality output, meeting deadlines, and acting as a reliable external partner.

Collaboration Style:

• Highly collaborative, with frequent interaction between the freelance designer and internal Creative, Social, and Paid Media teams.

• Expect a dynamic exchange of ideas and feedback to ensure visual content aligns with campaign objectives and brand identity.

• Clear communication is essential for managing briefs, revisions, and production timelines effectively.

📝 Enhancement Note: The company explicitly states a desire for candidates who share their values. Demonstrating an understanding and alignment with "passion, togetherhood, responsibility, and winning spirit" will be key during the interview process.

⚡ Challenges & Growth Opportunities

Challenges:

• Adapting quickly to Peak Performance's specific visual identity and brand guidelines.

• Managing multiple creative requests and priorities within a fast-paced, international growth environment.

• Ensuring consistent quality and brand adherence across a variety of digital marketing channels.

Learning & Development Opportunities:

• Enhance skills in digital content creation for high-performing marketing channels.

• Gain practical experience in adapting creative for global campaigns.

• Expand understanding of e-commerce visual merchandising and its impact on sales.

• Develop stronger project management and client communication skills within a freelance context.

📝 Enhancement Note: This role offers a chance to hone practical design skills in a commercially oriented context, focusing on the direct impact of visuals on marketing performance and sales.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for adapting a core creative concept into assets for different platforms (e.g., Instagram Story, Facebook Ad, website banner)."

• "How do you ensure brand consistency when working on multiple projects for the same brand?"

• "Walk us through a project where you collaborated closely with a marketing or social media team. What was your role, and what was the outcome?"

Company & Culture Questions:

• "What appeals to you about Peak Performance's brand and mission?"

• "How do you embody our values of passion, togetherhood, responsibility, and winning spirit in your work?"

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or client.

• Narrative: For each key piece, tell a brief story: the challenge, your solution, and the impact.

• Technical Focus: Be ready to discuss the software and techniques you used.

• Brand Awareness: Show how you can adapt to different brand styles, with a specific focus on how you'd approach Peak Performance's aesthetic.

• Conciseness: Keep your explanations brief and to the point, focusing on demonstrating your capabilities efficiently.

📝 Enhancement Note: Be prepared to articulate how your freelance business operates, including your invoicing process, availability, and communication methods, as this is a key aspect of a consultancy engagement.

📌 Application Steps

To apply for this operations position:

• Submit your CV and a link to your online portfolio via the Peak Performance careers page.

• Portfolio Customization: Ensure your portfolio prominently features work relevant to digital marketing, social media, and e-commerce content adaptation. Highlight examples that demonstrate your ability to work with brand guidelines and create visually compelling layouts.

• Resume Optimization: Tailor your resume to emphasize skills such as graphic design, visual content creation, Adobe Creative Suite proficiency, and experience in fast-paced or e-commerce environments. Clearly state your freelance status and possession of an F-skattsedel.

• Interview Preparation: Practice articulating your design process, your approach to collaboration, and your understanding of brand consistency. Be ready to discuss specific projects from your portfolio in detail.

• Company Research: Familiarize yourself with Peak Performance's current marketing campaigns, brand aesthetic, and values. Understand their position in the outdoor apparel market and their international growth ambitions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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