Experienced Product Designer (UX, Figma) - Hybrid working model 100%, Ho Chi Minh City

📍 Job Overview

Job Title: Experienced Product Designer (UX, Figma) - Hybrid Working Model 100%

Company: SMG Swiss Marketplace Group

Location: Ho Chi Minh City, Vietnam

Job Type: Full-time

Category: Product Design / UX / GTM Operations Support

Date Posted: 2026-03-23

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (with 100% hybrid model and additional 12 remote weeks per year)

🚀 Role Summary

• This role focuses on enhancing user experiences within online marketplaces, particularly for real estate, by leveraging data-driven insights and user research.

• The Product Designer will own the end-to-end user journey, from ideation to implementation, ensuring seamless and delightful user interactions.

• A key aspect involves contributing to the company’s design system and collaborating within a fast-paced, agile scrum environment.

• The position requires a proactive approach to user research, including conducting independent usability testing and complex research with support from a dedicated team.

📝 Enhancement Note: While the primary focus is Product Design, the role's emphasis on data-driven decisions, conversion rate optimization, and cross-functional collaboration with product managers and marketers positions it as a key contributor to GTM (Go-To-Market) operations support. The ability to translate user insights into actionable product improvements directly impacts revenue generation and customer acquisition strategies.

📈 Primary Responsibilities

• Utilize data-driven insights and user research findings to identify user pain points and unmet needs, informing the definition of problems to solve and the creation of highly desirable user experiences.

• Lead the conceptualization, design, and implementation of user journeys across various touchpoints and devices, ensuring a cohesive and engaging end-to-end user experience for online marketplace offerings.

• Take ownership of medium to large-scale design projects, demonstrating expertise in design strategy, execution, and the ability to contribute to the growth and maintenance of the company’s design system.

• Actively participate in a scrum and agile development environment, effectively balancing discovery and delivery phases within complex technological architectures and fast-paced workflows.

• Independently plan and conduct usability testing and more in-depth user research to gather actionable insights, which will then be synthesized and presented to drive impactful design solutions and product improvements.

• Collaborate effectively with cross-functional teams, including Product Managers, Developers, and Marketers, to align design efforts with business objectives and technical feasibility.

• Prepare and present design concepts, research findings, and user experience recommendations to stakeholders, advocating for the value of UX and design work.

• Contribute to optimizing conversion rate funnels by analyzing user behavior data and implementing design solutions that improve conversion metrics.

📝 Enhancement Note: The responsibilities highlight a deep integration with product development lifecycle and a strong influence on GTM strategy through conversion optimization. The expectation to lead projects and contribute to the design system suggests a mid-level to senior individual contributor role with significant autonomy.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Design, Human-Computer Interaction (HCI), Psychology, or a related field is beneficial. Demonstrated practical experience and a strong portfolio are prioritized over formal education.

Experience: A minimum of 2 years of experience in a Product Designer, UX Designer, or a closely related role is required. Experience in online marketplaces or e-commerce platforms is a significant advantage.

Required Skills:

• Fluency in English: Both written and verbal communication skills are essential for effective collaboration.

• 2+ Years of Experience: Proven track record in product design or UX roles.

• Figma Proficiency: Expert-level skills in Figma for design, prototyping, and collaboration.

• UX Methodologies: Solid understanding and practical application of various UX research and design methodologies.

• User-Centric Design: Demonstrated ability to advocate for and implement user-centric design principles.

• Data-Driven Design: Experience in leveraging user data and analytics to inform design decisions and measure impact.

• User Research & Usability Testing: Confident in planning and conducting user research, including interviews and usability testing.

• Cross-functional Collaboration: Proven ability to work effectively with product managers, developers, and marketers.

• Portfolio: A strong, comprehensive portfolio showcasing UX expertise, digital product design, and user-centric solutions.

Preferred Skills:

• Online Marketplace Experience: Specific experience designing for online marketplaces or e-commerce platforms.

• AI & No-Code Tools: Familiarity or proficiency with AI-powered design tools (e.g., Figma AI, Bolt) and no-code platforms (e.g., Bubble.io, Lovable).

• Conversion Rate Optimization (CRO): Experience specifically in designing for and optimizing conversion funnels.

• Design Systems: Experience contributing to or maintaining design systems.

• Agile/Scrum: Experience working within agile development frameworks.

• Heuristics & Best Practices: Strong understanding of design best practices and usability heuristics.

📝 Enhancement Note: The emphasis on AI and no-code tools indicates a forward-thinking approach to design and efficiency. The specific mention of Bubble.io, Lovable, Figma AI, and Bolt suggests familiarity with modern design and development stacks. The requirement to optimize funnels directly links the design role to revenue generation efforts.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase a minimum of 3-5 detailed case studies demonstrating the complete product design process from problem identification to solution implementation and impact.

• UX & Design Process Clarity: Clearly articulate the UX methodologies, research techniques, and design thinking frameworks employed in each project.

• Figma and Prototyping Examples: Include interactive prototypes or detailed walkthroughs of Figma designs, highlighting user flows, wireframes, and high-fidelity mockups.

• Data & User Insights Integration: Demonstrate how data analytics, user research findings, and user feedback were integrated into the design decisions and iterative improvements.

• Conversion Optimization Focus: For relevant projects, specifically highlight how the design contributed to improving conversion rates or key business metrics.

Process Documentation:

• Workflow Design: Present examples of how you've mapped out user journeys, defined user flows, and designed intuitive workflows for digital products.

• Iterative Design & Testing: Document instances where designs were iteratively improved based on usability testing, A/B testing, or user feedback.

• Design System Contribution: If applicable, showcase contributions to a design system, including component design, style guides, or pattern libraries.

• Cross-functional Collaboration Evidence: Provide examples of how you've collaborated with product managers, engineers, and marketers during the design process, including workshop facilitation or joint problem-solving.

📝 Enhancement Note: The portfolio is critical for this role, serving as direct evidence of the candidate's ability to deliver impactful user experiences. The emphasis on data, conversion optimization, and cross-functional collaboration suggests a need to showcase not just design aesthetics but also strategic thinking and business impact.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced Product Designers (2-5 years) in Ho Chi Minh City, Vietnam, with a focus on tech companies and hybrid work models, the estimated salary range is VND 30,000,000 - 55,000,000 per month. This estimate considers the company's size, industry, and the candidate's required experience level.

Benefits:

• Attractive Compensation: Top salary package, full pay during probation, 13th-month bonus, and annual profit growth share plan.

• Commuting Allowance: Support for daily travel to the office.

• Generous Paid Time Off: 21+ annual paid days off and 10 paid sick leave days.

• Comprehensive Health Coverage: Full Social insurance contributions and premium private insurance for the employee and their family.

• Learning & Development Budget: 24 days dedicated to learning, with yearly education budgets, hackathons, and access to LinkedIn Learning.

• Performance & Growth: Clear OKRs, regular performance check-ins, 360-degree feedback, and promotion opportunities.

• Wellbeing & Balance: Annual health check-ups, flexible hours, a standard 40-hour work week with manageable workload, diverse team bonding activities, and potential trips to Europe.

• Modern Work Environment: Inclusive and innovative culture, top-tier equipment, and AI assistants.

• Supportive Onboarding: Comprehensive assistance for new hires.

Working Hours: A standard 40-hour work week, with flexible hours to accommodate work-life balance. The hybrid model offers significant flexibility.

📝 Enhancement Note: The salary estimate is based on market research for experienced UX/Product Designers in Vietnam's tech sector, taking into account the benefits package offered, which is quite comprehensive and indicative of a competitive offering. The currency is Vietnamese Dong (VND).

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Digital Marketplace and Technology sector, specifically focusing on online platforms for Real Estate, Automotive, General Marketplaces, and Finance & Insurance. SMG Swiss Marketplace Group is a leading European digital company simplifying people's lives with innovative products.

Company Size: SMG Swiss Marketplace Group is a significant player, with a global presence and a dedicated innovation hub in Vietnam. The company size implies robust resources, established processes, and opportunities for impact within a structured yet innovative environment.

Founded: SMG Swiss Marketplace Group has a history of market leadership, with its Vietnam innovation hub being a key part of its growth strategy. This blend of established market presence and a focus on innovation creates a dynamic work environment.

Team Structure:

• The Product Design team in Vietnam includes at least one Senior Designer, indicating a supportive and collaborative structure where mentorship is available.

• Designers work within cross-functional product teams, collaborating closely with Product Managers, Developers, and Marketers.

Methodology:

• Data-Driven & User-Centric: Emphasis on using both quantitative data and qualitative user research to guide all design decisions.

• Agile & Scrum: Work is organized around agile sprints, requiring adaptability, rapid prototyping, and continuous delivery.

• Design System Integration: A focus on building and maintaining a consistent design language across products, fostering efficiency and brand coherence.

Company Website: https://www.swissmarketplace.group/

📝 Enhancement Note: The company's commitment to being an innovation hub in Vietnam, coupled with its recognition as a Best Workplace, suggests a strong emphasis on employee development, a positive work environment, and a culture that values innovation and collaboration.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an Experienced Product Designer, typically falling into the mid-level career bracket (2-5 years of experience). It requires independent contribution, project leadership on medium-to-large initiatives, and a solid understanding of UX methodologies and their business impact.

Reporting Structure: The designer will likely report to a Lead Product Designer or Head of Product Design within the SMG Vietnam hub, with direct collaboration with Product Managers on specific product teams. The structure supports autonomy while ensuring alignment with broader product and company strategies.

Operations Impact: The role's impact extends beyond just design aesthetics. By focusing on user experience, data-driven insights, and conversion rate optimization, this designer plays a crucial role in enhancing user engagement, customer acquisition, and ultimately, revenue generation for SMG's online marketplaces.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas such as AI-assisted design, no-code prototyping, or conversion optimization strategies.

• Leadership: Progress to a Senior Product Designer role, leading larger projects, mentoring junior designers, and contributing more significantly to design strategy.

• Cross-Functional Mobility: Gain exposure to product management, marketing, or engineering through close collaboration, potentially opening doors to related GTM or product roles.

• International Exposure: Opportunities for travel to Switzerland or Belgrade and involvement in projects serving European markets.

• Continuous Learning: Access to extensive learning resources, personalized development plans, and yearly education budgets to stay at the forefront of design and technology.

📝 Enhancement Note: The company's explicit mention of transparent career paths, personalized development plans, and promotion opportunities indicates a strong commitment to employee growth, making this a promising role for career advancement within the operations and product development sphere.

🌐 Work Environment

Office Type: The role operates under a Hybrid working model, with the flexibility of an "all-in" hybrid model and an additional 12 remote weeks per year. This suggests a modern office setup designed for collaboration and focused work.

Office Location(s): The primary office is located at 285 Cach Mang Thang 8, Ward 12, District 10, Ho Chi Minh City, Vietnam. Occasional travel to other SMG locations in Switzerland or Belgrade may be required.

Workspace Context:

• Collaborative Spaces: The office likely features collaborative zones, meeting rooms, and potentially quiet areas to support diverse work styles.

• Technology & Tools: Employees are provided with top-tier equipment and access to best-in-class AI assistants, supporting efficient and innovative work.

• Team Interaction: The hybrid model encourages in-office days for team bonding, workshops, and intensive collaborative sessions, fostering strong working relationships.

Work Schedule: A standard 40-hour work week with flexible hours is provided, allowing for better work-life integration. This flexibility is crucial for designers who may need focused, uninterrupted time for creative work.

📝 Enhancement Note: The "100% hybrid working model" with additional remote weeks signifies a progressive approach to work flexibility, appealing to professionals who value autonomy and work-life balance while still requiring opportunities for in-person collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening Call with HR: A preliminary discussion to assess basic qualifications, cultural fit, and salary expectations. Focus on articulating your experience with online marketplaces and your understanding of user-centric design.

• Meeting with the Hiring Manager: A deeper dive into your experience, design philosophy, and how you approach problem-solving. Be prepared to discuss specific projects from your portfolio and your role in them.

• Technical Assessment: This will likely involve a hands-on exercise, potentially a design challenge or a system design discussion, to evaluate your practical skills in Figma, UX problem-solving, and potentially your understanding of data-informed design.

• Meet-the-Team Conversation: An informal discussion with potential future colleagues to gauge team fit and allow you to ask questions about the day-to-day work and team dynamics.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your skills in UX, product design, and ideally, experience with online marketplaces or conversion optimization.

• Tell a Story: For each project, clearly define the problem, your role, the process you followed (research, ideation, design, testing, iteration), the solutions you implemented, and the measurable impact or outcomes.

• Highlight Data & User Insights: Explicitly show how data and user feedback influenced your design decisions. Use visuals to present data points and research findings.

• Demonstrate Figma Proficiency: Be ready to navigate through your Figma files or present interactive prototypes, explaining your design choices and component usage.

• Showcase Business Acumen: Connect your design solutions to business goals, such as conversion rate optimization, user engagement, or revenue growth.

Challenge Preparation:

• Understand the Context: Research SMG Swiss Marketplace Group, their products (especially real estate marketplaces), and their target audience.

• Practice Design Exercises: Be prepared for tasks that might involve sketching user flows, wireframing solutions to a given problem, or critiquing an existing design.

• Articulate Your Process: Practice explaining your thought process clearly and concisely, focusing on the "why" behind your design decisions.

• Prepare Questions: Have thoughtful questions ready for each interviewer, demonstrating your engagement and interest in the role and company.

📝 Enhancement Note: The emphasis on a "technical assessment" via live coding and system design suggests a rigorous evaluation of practical skills. For a designer, this likely translates to a design challenge or a detailed portfolio walkthrough focusing on problem-solving and execution.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, wireframing, prototyping, and collaborative design work. Proficiency is a core requirement.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools may be beneficial for varied project needs.

• AI & No-Code Tools: Proficiency or exposure to tools like Bubble.io, Lovable, Figma AI, or Bolt is a strong plus, indicating an interest in modern, efficient design and development workflows.

Analytics & Reporting:

• Analytics Platforms: Experience using tools like Google Analytics, Amplitude, Mixpanel, or similar to gather user behavior data and inform design decisions.

• Data Visualization Tools: Familiarity with tools that help present data insights effectively to stakeholders.

CRM & Automation:

• While not directly a CRM role, understanding how design impacts user journeys within CRM-connected systems or marketing automation platforms can be advantageous.

📝 Enhancement Note: The explicit mention of Figma, AI tools, and no-code platforms indicates a modern and tech-forward design environment. The ability to leverage data analytics tools is crucial for the data-driven aspect of the role.

👥 Team Culture & Values

Operations Values:

• Better Together: Emphasizes collaboration, teamwork, and mutual support across all teams and functions, including design, product, and engineering.

• Aim High: Encourages ambitious goal-setting, innovation, striving for excellence, and pushing boundaries in product development and user experience.

• Act Responsibly: Promotes ethical conduct, accountability, and a commitment to creating sustainable and impactful products that benefit users and society.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be active participants within cross-functional product teams, working closely with Product Managers, Developers, and Marketers.

• Open Feedback Culture: The environment values constructive feedback, both giving and receiving, to foster continuous improvement and learning.

• Agile & Iterative: A collaborative style that embraces agile principles, involving rapid iteration, continuous discovery, and adaptation based on feedback and data.

📝 Enhancement Note: The company's stated values (Better Together, Aim High, Act Responsibly) suggest a culture that is collaborative, performance-oriented, and ethically conscious. This is important for understanding how design decisions are made and how team members are expected to interact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Discovery & Delivery: Navigating the demands of continuous discovery (research, ideation) alongside the need for timely delivery of features in a fast-paced agile environment.

• Complex Architectures: Designing intuitive user experiences within potentially complex technological architectures requires strong problem-solving skills and collaboration with engineering.

• Data Interpretation: Effectively translating diverse data sources and user research insights into actionable design improvements, especially when data might be ambiguous or conflicting.

• Keeping Pace with Technology: Integrating emerging technologies like AI into design workflows and staying current with rapid advancements in design tools and methodologies.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to deepen expertise in areas like AI-assisted design, advanced prototyping, and user research methodologies.

• Industry Conferences & Certifications: Access to budgets for attending relevant conferences and pursuing professional certifications in UX, product design, or related fields.

• Mentorship & Leadership Development: Potential for mentorship from senior designers and opportunities to develop leadership skills through project ownership and team collaboration.

• Exposure to European Markets: Working on products for the Swiss market provides unique insights into international user behaviors and design standards.

📝 Enhancement Note: The challenges presented are typical for mid-level design roles in dynamic tech companies. The growth opportunities are clearly defined, aligning with the company's commitment to employee development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data and user research to significantly improve a product's user experience or conversion rate. What was your process, and what were the results?" (Focus on your data-driven approach, research methods, and quantifiable outcomes.)

• "Walk us through a complex project from your portfolio. What was the problem, your specific role, the challenges you faced, and how did you collaborate with product managers and developers?" (Prepare a concise narrative that highlights collaboration and problem-solving.)

Company & Culture Questions:

• "What interests you about SMG Swiss Marketplace Group and our mission to simplify people's lives with online marketplaces?" (Research the company's portfolio and values, and connect them to your own career aspirations.)

• "How do you contribute to a 'Better Together' culture in a cross-functional team?" (Provide examples of your collaborative work style and how you foster positive team dynamics.)

Portfolio Presentation Strategy:

• Structure Critically: Organize your portfolio around distinct case studies. For each, clearly state the problem, your role, the process, the solution, and the impact.

• Highlight Process Over Polish: While visuals are important, focus on demonstrating your thought process, problem-solving approach, and iterative design decisions.

• Quantify Impact: Whenever possible, use metrics (e.g., conversion rate increases, user satisfaction scores, engagement improvements) to demonstrate the success of your designs.

• Showcase Figma & Tools: Be prepared to briefly demonstrate your Figma skills or discuss how you utilize other tools effectively. For AI/no-code, be ready to explain any relevant experience or your perspective on their utility.

📝 Enhancement Note: The interview process emphasizes practical application, collaboration, and cultural fit. Preparing specific examples that align with the company's values and the role's responsibilities will be key to success.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on SmartRecruiters.

• Portfolio Customization: Tailor your resume and cover letter to highlight your experience with online marketplaces, UX methodologies, Figma proficiency, and any experience with data-driven design or conversion rate optimization.

• Portfolio Showcase: Ensure your portfolio is readily accessible (via link) and clearly demonstrates your best work, focusing on case studies that align with the responsibilities outlined in this job description. Be prepared to walk through your projects.

• Interview Preparation: Practice articulating your design process, problem-solving skills, and how you leverage data and user research. Prepare thoughtful questions for the interviewers.

• Company Research: Familiarize yourself with SMG Swiss Marketplace Group, their various online marketplaces, and their company values to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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