Digital Product Designer

📍 Job Overview

Job Title: Digital Product Designer

Company: Landfolk

Location: Aarhus, Central Denmark Region, Denmark

Job Type: Full-Time

Category: Digital Product Design / User Experience

Date Posted: November 12, 2025

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role focuses on the end-to-end design of digital product experiences, encompassing both user interface (UI) and user experience (UX) for web and mobile platforms.

• The position demands a product builder mindset, prioritizing functionality and user flow alongside aesthetic appeal, with a strong emphasis on detail.

• Key responsibilities include shaping and improving product experiences across the entire Landfolk ecosystem, serving guests, hosts, partners, and internal teams.

• A significant aspect of the role involves contributing to the development of Landfolk's first mobile application, requiring solid mobile UX expertise.

📝 Enhancement Note: This role is positioned as a "Digital Product Designer," not a pure visual artist. The emphasis is on building functional, user-centric digital products, aligning with the broader Revenue Operations and Go-To-Market (GTM) focus on driving business outcomes through well-designed user journeys. The mention of "Shape Up" methodology suggests an agile, focused approach to product development cycles.

📈 Primary Responsibilities

• Design, iterate, and improve user experiences for web and mobile applications, from conceptualization through to implementation.

• Develop and refine product journeys for diverse user segments, including guests, hosts, partners, and internal stakeholders, ensuring a cohesive ecosystem experience.

• Contribute significantly to the design and UX of Landfolk's new mobile application, leveraging expertise in mobile-first design principles.

• Collaborate closely with cross-functional teams, including designers, writers, researchers, and product managers, to deliver integrated product features.

• Actively utilize, maintain, and evolve the company's design language system to ensure consistency and scalability across all digital touchpoints.

• Create engaging and playful interactions, micro-moments, and animations that enhance user delight and brand personality, going beyond basic problem-solving.

• Translate complex user flows, such as booking, hosting, and trip planning, into simplified, intuitive, and joyful digital experiences.

📝 Enhancement Note: The responsibilities highlight a holistic design approach, from user research integration to detailed interaction design. The emphasis on designing for "both sides of a platform" (guests and hosts) is critical for marketplace businesses and aligns with GTM strategies aimed at balancing user acquisition and retention.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Design, Human-Computer Interaction (HCI), or a related field is implied by the nature of the role. Practical experience and a strong portfolio will be paramount.

Experience: Mid-level experience, typically 2-5 years, in digital product design with a proven track record across both web and mobile platforms. Experience in e-commerce or marketplace environments is highly desirable.

Required Skills:

• Proficiency in Figma for UI/UX design, prototyping, and collaboration.

• Demonstrated experience in User Experience (UX) Design, with a strong understanding of user-centered design principles and methodologies.

• Expertise in User Interface (UI) Design, with a keen eye for visual aesthetics, layout, and typography.

• Experience designing for Mobile UX and understanding mobile-specific design patterns and best practices.

• Ability to design and improve Web Design interfaces and user flows.

• Strong Collaboration skills, with experience working effectively within cross-functional product teams.

• Exceptional Attention to Detail in visual design, interaction design, and user flow construction.

• Familiarity with Design Language Systems and their application in maintaining brand consistency.

• Ability to translate complex product flows (e.g., booking, hosting) into simple, intuitive experiences.

Preferred Skills:

• Experience in E-commerce or Marketplace Design, understanding the dynamics of dual-sided platforms.

• Basic understanding of HTML and CSS, enabling better collaboration with development teams and an appreciation for implementation constraints.

• Experience with User Research methodologies and integrating user feedback into the design process.

• Ability to create playful interactions and Micro-Moments to enhance user delight.

• Familiarity with agile development methodologies, particularly Shape Up.

📝 Enhancement Note: The emphasis on Figma, mobile UX, and the ability to design for both sides of a marketplace platform are key indicators of the specific operational needs for this role. The mention of HTML/CSS, while preferred, signals a desire for designers who understand technical feasibility.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong portfolio showcasing end-to-end product design projects for both web and mobile applications.

• Include case studies that detail the design process, from problem definition and user research to ideation, prototyping, and final implementation.

• Provide access to Figma files or explorations that clearly illustrate the approach to UX and interface design, including wireframing, user flows, and component design.

Process Documentation:

• Explain how user research and feedback are integrated into the design process to inform decisions and iterate on solutions.

• Detail the approach to translating complex user flows into simplified and joyful experiences, with examples of booking, hosting, or planning flows.

• Demonstrate the ability to use and contribute to a design language system, ensuring consistency and scalability.

📝 Enhancement Note: The application instructions strongly emphasize a portfolio that tells a story and showcases the candidate's thought process and reasoning, rather than just a collection of polished visuals. This aligns with operations roles where demonstrating process and strategic thinking is crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Digital Product Designer in Aarhus, Denmark, with 2-5 years of experience and hybrid work, a competitive salary range is estimated between DKK 35,000 - DKK 50,000 per month (approximately €47,000 - €67,000 annually). This range accounts for the cost of living in Aarhus and the demand for skilled digital product designers in the tech and hospitality sectors.

Benefits:

• Hybrid Work Model: Offers flexibility with a balance of in-office collaboration and remote work days.

• Professional Development: Opportunities for continuous learning, skill enhancement, and potentially attending industry events.

• Collaborative Environment: Work within a team of specialists who value collaboration, trust, and curiosity.

• Company Perks: Access to great coffee, team meals, and informal gatherings.

• Unique Field Trips: Regular visits to holiday homes for research and inspiration.

• Entrepreneurial Culture: Be part of a fast-growing scaleup with significant entrepreneurial energy.

Working Hours: The role is full-time, with an estimated standard working week of 40 hours. The hybrid setup allows for flexibility in structuring workdays, balancing office presence with remote work.

📝 Enhancement Note: Salary estimation is based on general Danish market rates for mid-level tech roles and adjusted for the specific location (Aarhus) and industry (tech/hospitality scaleup). Benefits are extrapolated from the "Working at Landfolk" section and common offerings for tech companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Hospitality, Travel, Marketplace. Landfolk operates within the rapidly evolving digital travel and hospitality sector, focusing on curated holiday rentals.

Company Size: Approximately 90 team members. This size indicates a dynamic, fast-paced environment where individual contributions are highly visible and impactful.

Founded: Landfolk is five years old. This suggests a company that has moved beyond the startup phase and is in a significant growth trajectory, evidenced by its recognition as one of Europe's fastest-growing scaleups.

Team Structure:

• The Product team is small and built on collaboration, with natural touchpoints to marketing.

• The broader company comprises specialists across tech, design, business, community, and communication.

Methodology:

• Product development cycles are inspired by Shape Up, emphasizing focused, 6-week work periods with clear ownership.

• Design is central to the company's DNA, leading product development from inception.

• A culture of natural, early, and honest feedback is encouraged.

Company Website: https://jobs.landfolk.com

📝 Enhancement Note: The company's stage of growth (fast-growing scaleup) and its collaborative, design-led culture are crucial for candidates to understand. The "Shape Up" methodology implies a structured yet agile approach to product development that designers need to be comfortable with.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level position within the design function. It offers significant autonomy and ownership over product features and experiences, moving beyond execution to shaping product direction.

Reporting Structure: The designer will likely report to a Head of Product, Design Lead, or a similar senior product role within the product team. Collaboration will be extensive with fellow designers, writers, researchers, and engineers.

Operations Impact: As a Digital Product Designer, the impact is directly tied to enhancing user experience, driving engagement, and facilitating key user journeys (booking, hosting). This directly influences customer satisfaction, conversion rates, and overall platform success, contributing significantly to Landfolk's revenue and growth objectives.

Growth Opportunities:

• Specialization: Deepen expertise in mobile UX, interaction design, or specific areas of the Landfolk platform (e.g., guest experience, host tools).

• Leadership: Potential to grow into a Senior Product Designer role, mentoring junior designers, or taking on lead design responsibilities for major product initiatives.

• Cross-Functional Mastery: Develop a broader understanding of product strategy, marketing integration, and business operations through close collaboration.

• Impactful Projects: Contribute to the foundational design of Landfolk's first app and influence the evolution of a recognized fast-growing European scaleup.

📝 Enhancement Note: The growth opportunities are framed within a product design context but highlight how these roles contribute to broader business goals, mirroring the impact expected from operations professionals.

🌐 Work Environment

Office Type: Hybrid work model, based out of a "beautiful office in Aarhus." This suggests a modern, well-equipped workspace designed to foster collaboration and creativity.

Office Location(s): Aarhus, Denmark. The specific office address is Bülowsgade 68, 8000 Aarhus.

Workspace Context:

• The environment is designed to be low-distraction, allowing for focused design and building work.

• Emphasis on collaboration among specialists in tech, design, business, community, and communication.

• Access to essential tools and technology for design and development, with Figma being the primary tool.

• Opportunities for interaction with a diverse team that values informal communication and shared experiences.

Work Schedule: Full-time, with a hybrid arrangement. While core office days are expected for collaboration, there's flexibility for remote work. This structure supports focused individual work and team synergy.

📝 Enhancement Note: The "beautiful office" and emphasis on "spending time together" suggest a company that values in-person collaboration as a driver of innovation and team cohesion, even within a hybrid model.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application materials, focusing on the portfolio, cover letter, and alignment with Landfolk's mission and values.

• Portfolio Presentation: Candidates will likely present key projects from their portfolio, explaining their design process, rationale, and outcomes. Expect questions about problem-solving, user research, and design decisions.

• Design Challenge: A practical design exercise, potentially a take-home or live challenge, to assess problem-solving skills, design thinking, and proficiency with Figma. This may involve improving an existing flow or designing a new feature.

• Team/Cultural Fit Interviews: Meetings with team members from design, product, and potentially other departments to assess collaboration style, communication skills, and cultural alignment.

• Final Interview: Likely with a senior leader (e.g., Head of Product/Design) to discuss overall fit, long-term aspirations, and final alignment with the role and company.

Portfolio Review Tips:

• Storytelling: Structure your portfolio around compelling narratives for each project, highlighting the problem, your role, the process, and the impact (metrics where possible).

• Process over Polish: Showcase your thinking, iteration, and problem-solving. Include wireframes, user flows, and explorations that demonstrate your approach.

• Company Alignment: Clearly articulate why you are interested in Landfolk specifically, referencing their mission, values, and product. Demonstrate an understanding of the travel/hospitality industry.

• Figma Proficiency: Be ready to walk through Figma files, explaining your component system, prototyping methods, and collaborative workflows.

• Show, Don't Just Tell: Use visuals effectively, but back them up with clear explanations of your design decisions and their rationale.

Challenge Preparation:

• Understand the Context: If given a take-home challenge, ensure you fully grasp the problem statement and Landfolk's business.

• Focus on Process: Demonstrate a clear, user-centered design process. Outline your steps, assumptions, and how you'd validate your solutions.

• Consider Both Sides: For marketplace products, think about the needs of all stakeholders (guests, hosts, internal teams).

• Prioritize and Justify: Be prepared to explain your design choices, trade-offs, and why you prioritized certain solutions over others.

• Presentation Skills: Practice presenting your work concisely and engagingly, anticipating questions about your design rationale and potential impact.

📝 Enhancement Note: The application instructions are highly specific, emphasizing a creative and personalized approach. This suggests that candidates who can demonstrate a deep understanding of Landfolk's brand and mission, and articulate their design philosophy effectively, will have a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI/UX design, prototyping, and design system management. Proficiency is essential.

• Prototyping Tools: Integrated within Figma or separate tools for advanced interactive prototypes.

• Design Language System: Experience contributing to or utilizing existing design systems for consistency and scalability.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the core design function, but awareness of how CRM and marketing automation tools might interact with the user journey (e.g., post-booking communication) could be helpful.

📝 Enhancement Note: The explicit mention of Figma as the go-to tool is a critical requirement. The implication is that the design team works closely with product and engineering teams who likely utilize other development and collaboration tools, but designers should be comfortable with the Figma ecosystem.

👥 Team Culture & Values

Operations Values:

• Design-Led: Design is integral to the company's strategy and product development.

• User-Centricity: A deep focus on understanding and serving user needs, ensuring delightful experiences.

• Detail-Oriented: Attention to the small things that shape the overall user experience.

• Warmth & Playfulness: Infusing personality and joy into digital interactions, not just solving problems.

• Collaboration & Trust: A foundation for teamwork and open communication within the product team and across departments.

• Efficiency & Focus: Working in structured cycles (Shape Up) to maximize impact and minimize distractions.

Collaboration Style:

• Cross-functional Integration: Close collaboration with designers, writers, researchers, product managers, and engineers.

• Feedback Culture: Open, honest, and frequent feedback is encouraged and expected.

• Team-Based Development: Belief that the best products emerge from teams that spend time together, implying a value for in-person interaction within the hybrid model.

• Informal & Fun: A culture described as warm, informal, with lots of laughs, alongside entrepreneurial energy.

📝 Enhancement Note: The emphasis on "warm, alive, and a little playful" design aligns with a brand that wants to evoke positive emotions and create memorable experiences, a key aspect of customer journey optimization.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs and Business Goals: Designing for both sides of a marketplace (guests and hosts) requires careful consideration of competing priorities and operational complexities.

• Translating Complex Flows: Simplifying intricate processes like booking and hosting into intuitive and joyful user experiences is a significant design challenge.

• App Development from Scratch: Contributing to the design of a new mobile app requires navigating the unique constraints and opportunities of mobile platforms.

• Maintaining Brand Personality: Ensuring that the "warm, alive, and a little playful" design ethos is consistently applied across all digital touchpoints.

• Hybrid Work Dynamics: Effectively collaborating and maintaining team cohesion within a hybrid work environment.

Learning & Development Opportunities:

• Mobile UX Specialization: Gain in-depth experience designing for native mobile applications.

• Evolving Design Systems: Contribute to the growth and refinement of Landfolk's design language system.

• Product Strategy Involvement: Influence product direction through design leadership and a deep understanding of user needs and business objectives.

• Cross-Disciplinary Learning: Work alongside specialists in marketing, engineering, and community management to broaden understanding of the business.

• Industry Exposure: Be part of a fast-growing scaleup recognized across Europe, offering insights into scaling operations and product development.

📝 Enhancement Note: The challenges are directly tied to the nature of marketplace platforms and the goal of creating delightful user experiences, requiring strategic thinking and robust design process.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex product flow you've simplified. What was your process, and what was the outcome?" (Focus on user-centered design, problem-solving, and impact measurement.)

• "How do you approach designing for both sides of a marketplace? What are the key considerations?" (Demonstrate understanding of dual-sided platforms, balancing needs, and potential conflicts.)

• "Walk us through a mobile UX project in your portfolio. What were the unique challenges, and how did you address them?" (Highlight mobile-specific patterns, constraints, and your problem-solving approach.)

• "How do you ensure brand personality and warmth are reflected in digital product design?" (Discuss creating micro-moments, playful interactions, and emotional design.)

Company & Culture Questions:

• "Why Landfolk? What specifically about our mission and product resonates with you?" (Research Landfolk's values, offerings, and target audience. Connect your passion for design and travel.)

• "How do you approach giving and receiving feedback within a team?" (Emphasize openness, constructiveness, and a willingness to learn.)

• "What are your thoughts on the 'Shape Up' methodology, and how would you adapt your design process within its framework?" (Show understanding of agile/lean product development and focus.)

Portfolio Presentation Strategy:

• Showcase Process: Don't just present final screens. Include wireframes, user flows, research insights, and iterations to demonstrate your thinking.

• Quantify Impact: Where possible, use metrics to show the success of your designs (e.g., improved conversion rates, reduced task completion time, increased user satisfaction).

• Figma Deep Dive: Be prepared to navigate your Figma files, explaining your organizational structure, component usage, and prototyping techniques.

• Tell a Story: Frame each project as a narrative with a clear beginning (problem), middle (your solution and process), and end (results/learnings).

• Tailor to Landfolk: Select projects that best align with Landfolk's business (e.g., e-commerce, marketplaces, user engagement) and highlight relevant skills.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating strategic thinking, process, and a deep understanding of Landfolk's specific needs and culture, mirroring the expectations for operations roles.

📌 Application Steps

To apply for this Digital Product Designer position:

• Submit your application through the provided link on the Landfolk jobs portal.

• Craft a Personalized Application: Do not submit a generic CV. Tailor your resume and cover letter to highlight experiences and skills directly relevant to Landfolk's mission and this specific role.

• Curate Your Portfolio: Select 3-4 of your strongest projects that showcase your end-to-end product design process for both web and mobile. Ensure these projects demonstrate your ability to create intuitive, engaging, and user-centered experiences.

• Prepare Your Figma Showcase: Be ready to present your Figma files, demonstrating your approach to UX/UI, interaction design, and your understanding of design systems.

• Articulate Your "Why": Clearly explain in your application (cover letter or dedicated section) why you are passionate about designing user experiences at Landfolk, referencing their brand, mission, and the travel/hospitality sector.

• Showcase Your Vision: Include your thoughts on what constitutes a great vacation rental experience and how thoughtful design can enhance it, as requested in the application instructions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.