Digital Product Designer

📍 Job Overview

Job Title: Digital Product Designer
Company: Brainlake Advertising LLC
Location: London, England, United Kingdom
Job Type: Full-Time
Category: Digital Product Design / UX/UI
Date Posted: 2025-10-20
Experience Level: Mid-Senior Level (4+ years)
Remote Status: On-site (with remote flexibility implied by location type)

🚀 Role Summary

• Design and develop user-centric digital platforms, products, and services, driving innovation from concept through to launch.
• Leverage AI-driven design tools and automation to enhance workflow efficiency, accelerate ideation, and optimize the design process.
• Collaborate closely with cross-functional teams, including UX, strategy, and development, to translate client visions into impactful digital experiences.
• Conduct end-to-end UX and UI design, encompassing research, benchmarking, sketching, prototyping, and user testing to ensure user needs are met.
• Create visually compelling and functional interfaces, building and maintaining scalable design systems for consistent product experiences.

📝 Enhancement Note: While the job title is "Digital Product Designer," the description emphasizes UX/UI responsibilities and collaboration within a digital agency context. The role requires a blend of creative design, strategic thinking, and technical proficiency in modern design tools, with a significant emphasis on leveraging AI for efficiency. The "TELECOMMUTE" location type combined with "On-site" AI derived work arrangement suggests a primary office-based role with potential for some remote work, typical for hybrid models in the UK.

📈 Primary Responsibilities

• Drive the end-to-end design process for digital products, from initial research and concept development to final implementation and iteration.
• Lead design thinking and co-creation workshops, facilitating alignment among stakeholders and defining clear product goals.
• Execute comprehensive UX/UI design, including user journey mapping, wireframing, creating high-fidelity mockups, and developing interactive prototypes.
• Conduct user research, usability testing, and gather feedback to inform design decisions and identify areas for improvement.
• Champion the creation and maintenance of robust design systems to ensure consistency, scalability, and efficiency across all digital products.
• Strategize and implement UI design solutions that are not only aesthetically pleasing but also intuitive and user-friendly.
• Utilize AI-assisted tools and automation techniques to streamline design workflows, accelerate prototyping, and enhance iteration cycles.
• Understand and integrate business requirements and technical constraints into practical and effective design solutions.
• Actively identify user pain points and develop innovative, user-friendly solutions that address these challenges.
• Present design concepts and outcomes clearly and persuasively to internal teams and clients.

📝 Enhancement Note: The responsibilities highlight a proactive and strategic approach to design, emphasizing ownership from ideation to execution. The inclusion of AI tools suggests a forward-thinking agency environment that values efficiency and innovation in its design processes.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a Bachelor's degree in Design, HCI, Computer Science, or a related field is often preferred in this industry. Candidates with equivalent practical experience and a strong portfolio will also be considered.

Experience:

• A minimum of 4 years of progressive experience in Digital Product Design, UX Design, or UI Design, preferably within a digital agency setting.
• Demonstrated experience in applying end-to-end UX and UI design processes across various digital products and platforms.
• Proven track record of utilizing AI and design automation tools to enhance design efficiency and creative output.
• Familiarity with mobile-first and responsive design principles, with the ability to create seamless experiences across devices.

Required Skills:

• Digital Product Design: Expertise in the full product design lifecycle, from ideation to launch.
• User-Focused Design: Deep understanding of user-centered design principles and methodologies.
• AI-Driven Design Tools: Proficiency in leveraging AI tools for design ideation, automation, and workflow enhancement.
• Prototyping: Skilled in creating interactive prototypes using tools like Figma.
• User Testing: Experience in planning and conducting usability tests and analyzing results.
• Design Thinking: Ability to facilitate and apply design thinking methodologies.
• Collaboration: Excellent teamwork and cross-functional collaboration skills.
• UX/UI Principles: Strong command of user experience and user interface design best practices.
• Figma Proficiency: Expert-level skills in Figma for wireframing, prototyping, and UI design.
• Design Systems: Experience in building, maintaining, and scaling design systems.
• Research & Benchmarking: Ability to conduct thorough user research and competitive analysis.
• Visual Communication: Strong visual design skills with an eye for detail and aesthetics.
• Problem-Solving: Aptitude for identifying user pain points and crafting effective solutions.
• Adaptability: Comfortable managing multiple projects and adapting to constructive feedback.

Preferred Skills:

• Arabic Language Proficiency: A significant advantage for client communication and understanding diverse user bases.
• Experience with other Design Tools: Familiarity with a broader range of design and collaboration software.
• Animation/Motion Design: Skills in incorporating motion to enhance user experience.
• Accessibility Design: Knowledge of WCAG guidelines and designing for inclusivity.

📝 Enhancement Note: The requirement for AI tools and automation is a key differentiator for this role, indicating the company's commitment to modernizing its design processes. Arabic language proficiency is noted as a plus, suggesting potential client work in regions where Arabic is spoken.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 4+ years of professional digital product design work, with at least 2-3 in-depth case studies.
• Case studies should clearly articulate your role, the problem statement, your design process (including research, ideation, prototyping, and testing), and the measurable outcomes or impact of your design solutions.
• Evidence of applying AI and automation tools within your design workflow to achieve efficiency or innovative results.
• Demonstrations of designing for mobile-first and responsive experiences, with examples of cross-device consistency.
• Examples of contribution to or creation of design systems, illustrating their structure, components, and application.

Process Documentation:

• Showcase your ability to document and communicate design processes clearly. This includes:
  • Workflow diagrams and user journey maps.
  • Wireframes and interactive prototypes that clearly illustrate user flows.
  • User testing plans and reports, detailing methodologies and findings.
  • Design system documentation, including style guides and component libraries.
  • Processes for integrating feedback and iterating on designs.

📝 Enhancement Note: The emphasis on a portfolio that highlights AI tool utilization and measurable outcomes is crucial. Candidates should prepare to walk through their design process, demonstrating not just aesthetic skill but also strategic thinking and an understanding of business impact.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Digital Product Designers with 4+ years of experience in London, UK, the estimated salary range is between £50,000 and £75,000 per annum. This range is subject to variation based on the candidate's specific experience, portfolio strength, and the outcome of the interview process.

Benefits:

• Competitive Salary: Reflecting industry standards and candidate experience.
• Health & Wellness: Potential for private health insurance, mental health support services.
• Professional Development: Opportunities for training, workshops, and attending industry conferences.
• Generous Paid Time Off: Including holidays and personal leave days.
• Collaborative Work Environment: Access to modern tools and a supportive team culture.
• Pension Scheme: Contributions towards a workplace pension.
• Hybrid Work Model: Flexibility to balance on-site and remote work as per company policy.

Working Hours:

• Standard full-time hours are typically 40 hours per week. While the role is primarily on-site in London, the "TELECOMMUTE" designation suggests potential for hybrid arrangements and flexibility in work scheduling where feasible, aligning with operational needs and team collaboration.

📝 Enhancement Note: Salary estimation is based on Glassdoor, LinkedIn Salary, and Payscale data for Digital Product Designers in London, UK, with 4-7 years of experience. Benefits are typical for a digital agency in this region.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising & Digital Marketing. Brainlake Advertising LLC operates within a dynamic and fast-paced sector, requiring agility, creativity, and a strong focus on client results. Company Size: (Inferred from LinkedIn data, if available, or general agency size) Likely a small to medium-sized agency, allowing for close-knit teams and direct impact. Founded: (If known, e.g., "Founded in [Year]...") A younger agency might be more agile and open to new technologies like AI in design.

Team Structure:

• The Digital Product Designer will likely be part of a dedicated design or product team, possibly within a larger creative department.
• Reporting structure will likely be to a Head of Design, Creative Director, or a Product Lead.
• Close collaboration with UX strategists, UI designers, developers, project managers, and account managers is expected.

Methodology:

• Emphasis on user-centric design principles, driven by research and data.
• Agile and iterative development processes, incorporating feedback loops at various stages.
• Strategic use of AI and automation to enhance design efficiency and creative output.
• Collaborative approach to problem-solving, with cross-functional teams working together to achieve client objectives.

Company Website: https://jobs.workable.com/company/1Ks6bzaW1zFF62Xr7snSZ6/jobs-at-brainlake-advertising-llc (Note: This is a Workable company profile link, not a direct company website.)

📝 Enhancement Note: The agency environment suggests a focus on client deliverables, tight deadlines, and a need for versatile designers who can adapt to various project requirements and industries. The emphasis on AI integration points to a company investing in modern tools and processes.

📈 Career & Growth Analysis

Operations Career Level: This role sits at a Mid-Senior level, requiring significant autonomy and a proven track record. It's a position for an individual contributor who can lead design initiatives and mentor junior designers if applicable. Reporting Structure: Typically reports to a Design Lead or Creative Director, with direct interaction with project teams and clients. Operations Impact: The Digital Product Designer's work directly influences client satisfaction, user engagement, product adoption, and ultimately, the success of digital products and campaigns managed by Brainlake Advertising. Their designs are critical for achieving client business objectives.

Growth Opportunities:

• Skill Advancement: Deepen expertise in AI-driven design, advanced prototyping, and design system architecture. Opportunity to specialize in specific industries or product types.
• Leadership Potential: Transition into roles like Senior Product Designer, Design Lead, or Art Director, managing design teams and client relationships.
• Cross-Functional Learning: Gain exposure to business strategy, client management, and development processes, broadening overall industry understanding.
• Industry Exposure: Work on diverse projects across various sectors, enhancing portfolio breadth and adaptability.

📝 Enhancement Note: This role offers a clear path for growth within the design discipline, with opportunities to take on more responsibility, lead projects, and potentially move into management roles within a creative agency.

🌐 Work Environment

Office Type: The "TELECOMMUTE" designation implies that while the primary work location is an office in London, there is an allowance for remote work, suggesting a hybrid model. Office Location(s): London, England, United Kingdom. Specific office address details would be provided upon progression in the application process.

Workspace Context:

• A collaborative office space designed to foster creativity and teamwork, likely equipped with modern design software and hardware.
• Opportunities for spontaneous brainstorming sessions and direct interaction with colleagues from different disciplines.
• Access to the latest design tools and technology, including AI-powered software, to support efficient workflow.
• A dynamic agency environment where projects and client needs can shift, requiring adaptability and proactive communication.

Work Schedule:

• Standard full-time hours (approx. 40 hours/week) are expected, with a focus on meeting project deadlines.
• Hybrid work flexibility may be available, allowing for a balance between office-based collaboration and remote work, subject to team and project requirements.

📝 Enhancement Note: The hybrid nature of the role is a significant draw for candidates seeking work-life balance while still benefiting from in-person collaboration essential in creative fields.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of resumes and portfolios for relevant experience, skills, and demonstrated outcomes.
• Portfolio Presentation & Interview: Candidates will likely present their portfolio, walking through 2-3 key case studies. This will be followed by an interview focusing on design process, problem-solving, collaboration, and understanding of AI tools.
• Technical/Skills Assessment: A potential design challenge or exercise, either take-home or in-session, to evaluate practical design skills, especially in Figma and user-centric thinking.
• Team/Culture Fit Interview: Meeting with potential team members and leadership to assess cultural alignment and collaborative potential.
• Final Interview: Discussion with senior management or hiring manager to finalize offer details.

Portfolio Review Tips:

• Focus on Process: Clearly articulate your role, the problem, your methodology (including research, ideation, testing), and how you used AI/automation.
• Quantify Impact: Wherever possible, include data and metrics that demonstrate the success of your designs (e.g., increased conversion rates, improved user satisfaction scores, reduced task completion times).
• Highlight AI Integration: Specifically showcase how you've leveraged AI tools to improve efficiency, generate ideas, or enhance your design output.
• Tell a Story: Structure your case studies as narratives that demonstrate your problem-solving skills and strategic thinking.
• Be Prepared to Discuss: Be ready to answer in-depth questions about your design decisions, challenges faced, and how you handled feedback.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the requirements and constraints.
• Time Management: Plan your time effectively to complete the challenge within the given timeframe.
• Articulate Rationale: Be ready to explain your design choices, from wireframes to final UI, and how they address the problem statement.
• Consider AI Application: Think about how AI tools could potentially be integrated into solving the challenge, even if not explicitly required.

📝 Enhancement Note: The interview process is designed to assess not only design aptitude but also strategic thinking, problem-solving abilities, and the practical application of modern design tools like AI. A strong, well-documented portfolio is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, UI design, prototyping, and collaboration. High proficiency is expected.
• AI-Driven Design Tools: Experience with tools that assist in ideation, asset generation, workflow automation, or user research analysis. Examples could include Midjourney, Stable Diffusion, Uizard, or AI features within existing design suites.
• Prototyping Tools: Beyond Figma, familiarity with tools like InVision, Adobe XD, or similar for interactive prototyping.
• Collaboration Platforms: Tools such as Slack, Microsoft Teams, Jira, or Asana for team communication and project management.

Analytics & Reporting:

• User Analytics Tools: Familiarity with platforms like Google Analytics, Hotjar, Mixpanel, or Amplitude to understand user behavior and inform design decisions.
• A/B Testing Tools: Experience with tools that facilitate A/B testing of design variations to optimize user experience.

CRM & Automation:

• While not a primary focus for a designer, understanding how designs integrate with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms can be beneficial for context.

📝 Enhancement Note: Proficiency in Figma is a non-negotiable requirement. The emphasis on AI-driven design tools signals a need for candidates who are proactive in exploring and integrating new technologies into their workflow.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs in all design decisions.
• Collaboration & Teamwork: Fostering a supportive environment where ideas are shared freely and teams work cohesively towards common goals.
• Innovation & Creativity: Encouraging out-of-the-box thinking and the exploration of new technologies and design approaches.
• Data-Driven Decision Making: Utilizing research, testing, and analytics to inform and validate design choices.
• Efficiency & Agility: Embracing lean methodologies and leveraging tools like AI to optimize workflows and deliver results quickly.
• Quality & Craftsmanship: A dedication to producing high-quality, polished, and effective design solutions.

Collaboration Style:

• Open communication and active listening are key.
• Cross-functional collaboration is integral, with designers working closely with strategists, copywriters, developers, and account managers.
• A culture of constructive feedback and continuous improvement, where designers are encouraged to share insights and learn from each other.
• Team members are expected to be proactive in seeking information and contributing to project success.

📝 Enhancement Note: The agency culture likely values a blend of creative energy, client focus, and a pragmatic approach to delivering results efficiently. Embracing new technologies like AI is a sign of a forward-thinking and adaptive team.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Diverse Client Needs: Adapting design approaches to suit a variety of client industries, brand guidelines, and project objectives.
• Balancing Creativity with Constraints: Integrating innovative design ideas within technical limitations, budget restrictions, and tight deadlines.
• Staying Ahead of Technological Trends: Continuously learning and integrating new AI tools and design methodologies into practice.
• Measuring Design Impact: Effectively demonstrating the ROI and business value of design work to clients and stakeholders.

Learning & Development Opportunities:

• AI in Design Workshops: Potential for specialized training on advanced AI tools for designers.
• Industry Conferences: Opportunities to attend leading UX/UI and digital design conferences to stay abreast of trends and network.
• Mentorship Programs: Access to senior designers or creative leads for guidance and career advice.
• Skill Specialization: Developing expertise in areas like UX research, interaction design, design systems, or AI-assisted creative workflows.

📝 Enhancement Note: This role offers ample opportunity for professional development, particularly in the rapidly evolving fields of AI and user experience design, within a stimulating agency environment.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for tackling a new digital product design project from scratch. How would you incorporate AI tools into this process?"
• "Walk us through a challenging project where you had to balance user needs with business objectives and technical constraints. How did you find a solution?"
• "How do you approach collaborating with developers and stakeholders who may have different priorities or technical understandings?"

Company & Culture Questions:

• "What interests you about Brainlake Advertising and our approach to digital design?"
• "How do you handle constructive criticism on your designs?"
• "How do you see AI impacting the future of digital product design, and how do you stay current with these advancements?"

Portfolio Presentation Strategy:

• Select Key Projects: Choose 2-3 projects that best showcase your skills, process, and impact, with a clear emphasis on those where you utilized AI or automation.
• Structure Your Narrative: For each project, clearly define the problem, your role, your design process (research, ideation, prototyping, testing), the solutions you devised, and the measurable outcomes.
• Highlight AI Integration: Explicitly point out where and how AI tools were used, and what benefits they provided (e.g., faster ideation, improved asset generation, workflow efficiency).
• Demonstrate Figma Proficiency: Be ready to navigate your Figma files or discuss your design system components in detail.
• Be Ready for Q&A: Anticipate questions about your design decisions, challenges, and how you'd apply your skills to Brainlake's clients.

📝 Enhancement Note: Candidates should prepare to deeply discuss their design process, with a specific focus on their experience with AI tools and their ability to deliver tangible results for clients in a fast-paced agency setting.

📌 Application Steps

To apply for this Digital Product Designer position:

• Submit your application through the provided Workable link.
• Tailor Your Resume: Highlight your 4+ years of experience in digital product design, UX/UI, and specifically mention your proficiency with Figma and any AI-driven design tools. Quantify achievements where possible.
• Curate Your Portfolio: Ensure your portfolio prominently features 2-3 in-depth case studies that demonstrate your end-to-end design process, user-centric approach, and successful application of AI tools. Include clear metrics of success.
• Prepare Your Presentation: Be ready to articulate your design thinking, process, and outcomes during an interview, focusing on how you solve problems and deliver value. Practice presenting your portfolio as if you were in the interview.
• Research Brainlake Advertising: Understand their client base, industry focus, and any recent work to tailor your application and interview responses to their specific context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with Brainlake Advertising LLC before making application decisions.