Digital Media Graphic Designer

📍 Job Overview

Job Title: Digital Media Graphic Designer

Company: Commonwealth of Massachusetts

Location: Boston, Massachusetts, United States

Job Type: Full-time

Category: Marketing & Creative Operations

Date Posted: 2026-03-31T09:35:31

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Responsible for the end-to-end design and development of diverse marketing collateral, encompassing digital, print, and video formats, to maintain and elevate brand integrity.

• Manage and execute creative projects from initial concept through final delivery, ensuring alignment with corporate brand guidelines and messaging across all materials.

• Collaborate closely with a cross-functional Creative Team and stakeholders to foster engaging and enlightening processes, projects, and interactions, driving impactful design solutions.

• Contribute to broader marketing initiatives by participating in various phases of marketing efforts, offering design expertise and creative input as needed.

📝 Enhancement Note: This role, while titled "Digital Media Graphic Designer," has significant overlap with GTM (Go-To-Market) and Marketing Operations functions due to its focus on creating sales collateral, ad campaigns, and brand development for marketing efforts. The emphasis on managing projects from concept to execution, collaborating with stakeholders, and contributing to overall marketing strategy suggests a role that bridges creative execution with operational efficiency in marketing.

📈 Primary Responsibilities

• Design and execute a wide array of digital assets, including website graphics, social media content, and animations, ensuring consistent brand adherence and visual appeal.

• Develop and manage print materials such as ad campaigns, sales collateral, billboards, and point-of-sale displays, adhering to technical specifications for production.

• Create and edit instructional and promotional videos, including set design and animation for owned placements, to support marketing objectives.

• Maintain and organize the Lottery's look and feel, including logo and image libraries, ensuring brand consistency across all touchpoints.

• Develop reusable templates and establish best practices for common design projects to streamline workflows and enhance team efficiency.

• Lead and facilitate creative review processes, effectively communicating design concepts and incorporating feedback from marketing teams and other organizational stakeholders.

• Actively participate in professional development seminars and training to stay current with emerging digital graphic techniques and design trends.

• Support the Lottery's daily live drawing operations or remote/studio productions through design and media contributions as required.

• Represent the Lottery at special events, which may occasionally require working evenings and weekends, by providing visual support and on-site design assistance.

• Travel throughout Massachusetts as needed to support various marketing initiatives and events.

📝 Enhancement Note: The responsibilities indicate a need for a designer who can not only execute creative tasks but also contribute to process improvement through template development and best practice establishment, aligning with operations principles. The mention of "creative review processes" and collaboration across departments highlights the operational aspect of managing creative workflows and stakeholder communication.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Proficient in Adobe Creative Cloud suite, specifically Photoshop, Illustrator, and InDesign, for creating and manipulating graphics and layouts.

• Experience with After Effects for animation and motion graphics, supporting video and social media content creation.

• Demonstrated ability to manage creative projects from initial concept to final execution, delivering high-quality results on time.

• Strong creative thinking and innovative problem-solving skills, with a keen eye for detail and aesthetic appeal.

• Excellent organizational and time-management capabilities, enabling the management of multiple deadlines and projects simultaneously in a fast-paced environment.

• Effective communication and interpersonal skills, crucial for collaborating within a team and presenting design concepts to stakeholders.

• Ability to receive and integrate constructive feedback gracefully, adapting designs as project requirements evolve.

Preferred Skills:

• Experience with video editing software such as Premiere Pro for comprehensive video production capabilities.

• Familiarity with UI/UX design principles and best practices for digital interfaces.

• Knowledge of environment/wayfinding design principles.

• Understanding of photography principles and application in design.

• Experience with game design or an understanding of the gambling industry's visual landscape.

• Proficiency with collaborative design tools such as Canva, Figma, Sketch, or Axure.

• Experience leveraging AI tools for design assistance and exploration.

• Proven ability to design engaging and effective PowerPoint presentations.

• Knowledge of large format print processes, including color separations and digital printing technologies (e.g., Fiery).

• Expressed interest or experience in other creative fields, such as acting or announcing, which can bring a unique perspective to visual storytelling.

📝 Enhancement Note: The requirement for a portfolio is critical for this role and should demonstrate not only technical proficiency but also the ability to translate project briefs into compelling visual solutions. The blend of required and preferred skills suggests a role that values both core design competencies and adaptability to new technologies and industry-specific knowledge.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a diverse range of design projects across both print and digital media.

• The portfolio must demonstrate technical expertise in graphic design software and a strong creative background, illustrating problem-solving through design.

• Showcase projects that highlight brand development, ad campaign creation, website graphics, and social media content.

Process Documentation:

• Develop and maintain templates and best practices for common design projects to establish standardized workflows and ensure consistency.

• Document design processes for key marketing materials to facilitate efficient onboarding of new team members and maintain quality control.

• Contribute to the continuous improvement of creative workflows by identifying opportunities for optimization and efficiency.

📝 Enhancement Note: For a graphic design role, the portfolio is the primary tool for demonstrating skills and experience. It serves as a "process portfolio" by showcasing how the candidate approaches design challenges, their technical application, and the final outcomes. The emphasis on templates and best practices highlights an operational aspect of design role.

💵 Compensation & Benefits

Salary Range:

• For external applicants not currently employed by the Massachusetts State Lottery Commission (MSLC), the non-negotiable starting salary is $84,090.55 per year (Job Grade 24/Step 1).

Benefits:

• As a state government position, this role likely includes a comprehensive benefits package typical for public sector employment. This often includes:
  • Health, Dental, and Vision Insurance plans.
  • Retirement Savings Plan (e.g., Pension, 401k or 403b equivalent).
  • Paid Time Off, including vacation days, sick leave, and holidays.
  • Life Insurance and Disability Coverage.
  • Potential for professional development opportunities and tuition reimbursement.

Working Hours:

• The standard working hours for this position are 40 hours per week.

• Occasional work on weeknights and weekends may be required for special events or production needs.

📝 Enhancement Note: The salary is fixed for external hires, indicating a structured compensation system common in government organizations. The benefits are assumed based on typical public sector employment in Massachusetts, which is generally robust. The requirement for occasional evening/weekend work suggests a need for flexibility, a common operational consideration in event-driven or time-sensitive creative roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Government / Lottery & Gaming / Marketing

Company Size: The Commonwealth of Massachusetts is a large state government entity, and the Massachusetts State Lottery Commission (MSLC) operates as a significant agency within it. This implies a structured, process-oriented environment with a focus on public service, regulatory compliance, and revenue generation for the state.

Founded: The Massachusetts State Lottery was established in 1972, indicating a long-standing presence and established operational framework.

Team Structure:

• The Digital Media Graphic Designer will work as part of a Creative Team, closely collaborating with a Senior Graphic Designer.

• This team likely operates within a larger Marketing department, requiring collaboration with marketing managers, campaign specialists, and potentially external agencies.

Methodology:

• Emphasis on maintaining brand integrity and elevating the brand through consistent visual messaging.

• Projects are managed from concept through execution, requiring structured project management and clear communication.

• Collaboration is key, with a focus on engaging and enlightening processes and interactions with stakeholders.

• A commitment to professional development and staying current with design techniques is expected.

Company Website: https://www.masslottery.com/

📝 Enhancement Note: The governmental nature of the employer suggests a potentially more formal work environment with established protocols and procedures. The "Lottery & Gaming" aspect adds a unique industry context, potentially requiring a specific understanding of regulatory constraints and marketing strategies within that sector. Collaboration with a "Senior Graphic Designer" implies a mentorship or hierarchy within the creative team.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level Graphic Designer, requiring 3+ years of experience. It offers the opportunity to manage projects independently and contribute to strategic design decisions, bridging creative execution with operational workflow.

Reporting Structure: The Digital Media Graphic Designer reports to a Senior Graphic Designer or a Creative Team Lead, who in turn likely reports to a Marketing Director or similar management position within the MSLC.

Operations Impact: This role directly impacts the effectiveness of marketing campaigns and overall brand perception by creating visually compelling materials. High-quality design contributes to increased engagement, better communication of lottery offerings, and ultimately, supports the revenue generation goals of the MSLC, which funds state services.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like video production (Premiere Pro), UI/UX, or advanced animation, potentially leading to specialized roles.

• Leadership Potential: With demonstrated success and experience, progression to a Senior Graphic Designer role or a Creative Team Lead position is a likely path.

• Cross-functional Exposure: Involvement in diverse projects across departments offers exposure to various marketing strategies and operational challenges, broadening professional experience.

• Industry Knowledge: Gaining in-depth knowledge of the lottery and gaming industry's visual communication needs and regulatory landscape.

📝 Enhancement Note: The "operations" aspect of this role lies in its contribution to the efficiency and effectiveness of the marketing department's output. Growth opportunities are tied to both deepening creative skills and demonstrating an ability to manage design workflows and contribute to process improvements, aligning with operational excellence.

🌐 Work Environment

Office Type: This is an on-site position at 150 Mt. Vernon Street, Boston, MA. The work environment is likely a professional office setting within a government agency.

Office Location(s): Primary location is Boston, Massachusetts, with requirements for travel throughout the state.

Workspace Context:

• The designer will work as part of a Creative Team, suggesting a collaborative workspace where ideas are shared and feedback is readily exchanged.

• Access to design software and hardware necessary for creating digital and print media is expected.

• The environment will require interaction with marketing professionals and potentially other internal clients to gather project requirements and present work.

Work Schedule:

• The standard work schedule is 40 hours per week.

• Flexibility is required to accommodate occasional weeknights and weekend work for special events.

📝 Enhancement Note: The on-site requirement emphasizes the importance of in-person collaboration, team synergy, and direct access to resources within the MSLC's facilities. The travel component adds a dynamic element to the work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and mandatory portfolio to assess qualifications and creative fit.

• Technical/Creative Interview: Discussion with the hiring manager and/or Senior Graphic Designer to delve into portfolio pieces, design process, and technical skills. Expect questions about project challenges, problem-solving approaches, and tool proficiency.

• Skills Assessment/Design Challenge: A practical exercise may be given to evaluate design skills under timed conditions, potentially involving a prompt relevant to the MSLC's marketing needs.

• Team/Cultural Fit Interview: Meeting with other team members or department heads to assess collaboration style, communication skills, and alignment with MSLC's values and work environment.

• Final Interview: Potential conversation with higher management to discuss role fit and overall contribution.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest, most relevant projects that showcase a range of skills (digital, print, video, branding).

• Showcase Process: For each project, briefly explain the brief, your role, your design process, challenges faced, and the final outcome/impact.

• Highlight Technical Skills: Clearly demonstrate proficiency in Adobe CC (Photoshop, Illustrator, InDesign, After Effects) and any preferred tools.

• Emphasize Brand Alignment: Show examples where you successfully maintained or developed brand identity.

• Quantify Impact (if possible): If a project led to measurable results (e.g., increased engagement, successful campaign), highlight this.

• Tailor to MSLC: If possible, include a project that demonstrates an understanding of government, public service, or the gaming industry.

Challenge Preparation:

• Understand the Scope: If a design challenge is given, ensure you fully understand the brief and objectives.

• Time Management: Allocate your time effectively across concept, design, and refinement.

• Articulate Your Decisions: Be prepared to explain the rationale behind your design choices, just as you would during a portfolio review.

• Focus on Brand Consistency: Ensure your design aligns with the MSLC's established brand guidelines.

📝 Enhancement Note: The emphasis on a portfolio and potential design challenge highlights the practical and execution-oriented nature of this role. The interview process is structured to assess both creative talent and the ability to operate within a professional, collaborative, and potentially regulated environment.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud Suite: Essential proficiency required in Photoshop, Illustrator, and InDesign for graphic creation and layout.

• Adobe After Effects: Required for creating animations and motion graphics for digital media.

• Adobe Premiere Pro: Preferred for video editing and production.

Analytics & Reporting:

CRM & Automation:

Other Design Software:

• Canva, Figma, Sketch, Axure: Preferred for collaborative design, prototyping, and UI/UX work.

• AI Tools: Increasingly relevant for design assistance, exploration, and efficiency.

• PowerPoint: Experience in designing presentations is preferred.

Print Technologies:

• Knowledge of large format print processes, color separations, and digital printing (Fiery) is preferred for print collateral production.

📝 Enhancement Note: The core technology stack revolves around Adobe Creative Cloud. The preferred tools indicate a desire for a designer who is adaptable and familiar with modern design workflows, including collaborative platforms and emerging AI technologies. Understanding print production processes is a key differentiator for roles creating physical marketing materials.

👥 Team Culture & Values

Operations Values:

• Integrity & Brand Consistency: Upholding the MSLC's brand identity and ensuring all visual communications are professional and aligned with public trust.

• Creativity & Innovation: Encouraging fresh ideas and innovative design solutions to capture audience attention and communicate effectively.

• Collaboration & Teamwork: Working harmoniously within the Creative Team and across departments, fostering a supportive and productive environment.

• Efficiency & Results-Orientation: Delivering high-quality designs on time and identifying opportunities to streamline processes for greater efficiency.

• Professionalism & Adaptability: Maintaining high standards of work, being adaptable to feedback, and embracing new challenges and technologies.

Collaboration Style:

• Team-Oriented: Works closely with Senior Graphic Designer and other team members, contributing to a shared creative vision.

• Stakeholder-Focused: Engages effectively with internal clients (marketing, other departments) to understand needs and manage expectations.

• Feedback-Driven: Open to constructive criticism and able to iterate on designs based on feedback to achieve optimal results.

• Proactive Communication: Clearly communicates project status, potential roadblocks, and resource utilization to ensure smooth project flow.

📝 Enhancement Note: The values likely reflect a blend of public sector principles (integrity, public service) with creative industry standards (creativity, collaboration). The emphasis on efficiency and results-orientation connects the creative function to operational goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Constraints: Designing compelling visuals while adhering to strict brand guidelines, regulatory requirements, and budget limitations.

• Managing Diverse Project Demands: Juggling multiple projects simultaneously, each with unique requirements, deadlines, and stakeholders.

• Staying Current with Evolving Technologies: Rapid advancements in design software, AI tools, and digital media formats require continuous learning and adaptation.

• Adapting to Feedback and Iteration: Navigating diverse stakeholder feedback and iterating on designs efficiently without compromising creative vision or deadlines.

• Understanding Industry Nuances: Gaining specific knowledge of the lottery and gambling industry's visual communication strategies and audience engagement tactics.

Learning & Development Opportunities:

• Advanced Software Training: Pursuing certifications or advanced training in Adobe Creative Cloud applications (e.g., After Effects, Premiere Pro) or new design tools.

• Industry Workshops & Conferences: Attending design or marketing conferences to learn about emerging trends, network with peers, and gain new perspectives.

• Mentorship: Learning from the Senior Graphic Designer and other experienced professionals within the MSLC.

• Cross-functional Projects: Gaining exposure to different marketing campaign elements and operational processes by working on varied projects.

• Exploring New Creative Avenues: Developing skills in areas like UI/UX, animation, or video production to expand creative capabilities.

📝 Enhancement Note: The challenges are inherent to a creative role within a structured organization. The growth opportunities are focused on enhancing both technical design skills and the operational ability to manage projects and adapt to industry changes.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance multiple design projects with competing deadlines. How did you prioritize and manage your workload?" (Assesses organization, time management, and prioritization skills)

• "Walk us through your process for developing a new ad campaign from concept to final execution. What steps do you take, and how do you ensure brand consistency?" (Evaluates project management, creative process, and brand adherence)

• "How do you approach incorporating feedback from stakeholders, especially when it conflicts with your initial design vision?" (Tests communication, adaptability, and client management)

Company & Culture Questions:

• "What interests you about working for the Commonwealth of Massachusetts and specifically the State Lottery Commission?" (Assesses motivation and alignment with public service/industry)

• "How do you see your design skills contributing to the MSLC's mission of generating revenue for the state?" (Connects role to organizational goals)

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a concise story that highlights the problem, your solution, and the impact.

• Visual Clarity: Ensure your presentation is clean, well-organized, and visually appealing. Use high-quality images of your work.

• Technical Rationale: Be prepared to explain the software and techniques you used and why.

• MSLC Relevance: Emphasize projects that demonstrate your ability to work within brand guidelines and create impactful marketing materials.

• Conciseness: Respect the interviewer's time; aim for clarity and impact rather than lengthy explanations.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also the operational skills required to manage projects, collaborate effectively, and contribute to organizational goals within a government framework.

📌 Application Steps

To apply for this Digital Media Graphic Designer position:

• Submit your application through the provided link on the massanf.taleo.net portal.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate proficiency in digital and print design, branding, and video/animation if applicable. Prioritize work that shows your ability to manage projects from concept to completion.

• Resume Optimization: Ensure your resume clearly details your 3+ years of relevant design experience, proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects), and any experience with preferred tools. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, project management skills, and ability to collaborate. Be ready to discuss your portfolio in detail and potentially complete a design challenge.

• Company Research: Familiarize yourself with the Massachusetts State Lottery Commission's mission, current campaigns, and brand identity to demonstrate your understanding and interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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