Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: BoardPro

Location: Wynyard Qtr, Auckland, New Zealand

Job Type: Full-Time, Permanent

Category: Marketing Operations / GTM Enablement (Design Focus)

Date Posted: 2026-04-07

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the visual narrative of a high-growth SaaS company, ensuring brand consistency across all marketing touchpoints to enhance customer engagement and brand perception.

• Translate marketing strategies and campaign objectives into compelling visual designs that resonate with target audiences and support key business initiatives.

• Collaborate with cross-functional teams, including Marketing, Product, and Engineering, to deliver cohesive and impactful design solutions that elevate the customer experience.

• Contribute to the evolution of design systems and asset libraries, fostering efficiency and maintaining a high standard of visual quality across all organizational outputs.

📝 Enhancement Note: While the title is "Marketing Designer," the responsibilities heavily involve supporting Go-To-Market (GTM) efforts through visual design for campaigns, web, and product launches. This role acts as a crucial GTM enablement function, ensuring marketing collateral and digital experiences are on-brand and effective. The emphasis on "marketing channels," "campaigns," "web," and "product launches" positions this as a key player in the GTM operations ecosystem, even if not a traditional "operations" role.

📈 Primary Responsibilities

• Brand Identity Stewardship: Own and meticulously apply BoardPro’s visual identity across all marketing channels (digital, social, email, web, events) to ensure a consistent, high-quality brand experience that strengthens brand recognition and trust.

• Campaign & Content Asset Creation: Design a wide array of marketing assets for digital platforms, including social media graphics, email campaign visuals, website banners, and event collateral, aligning with campaign objectives and storytelling needs.

• Website & Conversion Journey Optimization: Partner closely with the Website Developer to design and optimize web pages, landing experiences, and key conversion journeys, ensuring a seamless and engaging user experience that drives lead generation and customer acquisition.

• Product Launch & Communications Support: Develop clear, on-brand visual assets for product launches, in-app communications, and user onboarding materials, ensuring that new features and updates are communicated effectively and attractively to existing and potential users.

• Design Systems & Asset Management: Maintain, evolve, and champion the company’s design systems, templates, and asset libraries to enhance consistency, improve design efficiency, and empower marketing and other teams with readily available, on-brand resources.

• Cross-Functional Collaboration & Guidance: Collaborate effectively with Marketing, Product, and Engineering teams, providing expert guidance on visual quality, brand application, and design best practices to ensure cohesive project execution and a unified brand message.

• Visual Storytelling: Bring marketing campaigns and brand narratives to life through compelling and simple visual design that communicates complex ideas and value propositions clearly and effectively.

📝 Enhancement Note: The responsibilities clearly indicate a strategic role in visual execution for marketing and GTM initiatives. The focus on "campaigns," "web optimization," "product launches," and "conversion journeys" highlights the impact on revenue generation and customer acquisition, aligning it with GTM operations.

🎓 Skills & Qualifications

Education:

Experience:

• 2-5 years of professional experience in a marketing design or graphic design role, preferably within a SaaS or technology company.

• Demonstrated experience in creating visual assets for digital marketing channels, including social media, email, and web.

Required Skills:

• Visual Design Expertise: Strong proficiency in industry-standard design software (e.g., Adobe Creative Suite - Photoshop, Illustrator, InDesign; Figma).

• Brand Identity Application: Proven ability to consistently apply and maintain brand identity across diverse marketing materials and digital platforms.

• Digital Asset Creation: Expertise in designing graphics for social media, email marketing, website banners, landing pages, and other digital marketing collateral.

• Web Design Fundamentals: Understanding of web design principles, UI/UX best practices, and experience collaborating with web developers to optimize online experiences.

• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to articulate design decisions and collaborate effectively with cross-functional teams.

Preferred Skills:

• Motion Graphics/Animation: Experience with tools like After Effects for creating animated graphics or short video assets.

• UI/UX Design Principles: Deeper understanding of user interface and user experience design principles to contribute to website and landing page optimization.

• Content Strategy Integration: Ability to translate marketing content strategies and storytelling elements into impactful visual narratives.

• Design Systems Management: Experience in building, maintaining, and scaling design systems for efficiency and consistency.

• SaaS Marketing Experience: Familiarity with the unique design challenges and opportunities within the SaaS industry.

📝 Enhancement Note: The experience level is inferred from the "2-5 years" AI-generated data, typical for a mid-level designer role. The skills listed are directly derived from the responsibilities and AI-generated key skills, framed within a design context but emphasizing their application in marketing and GTM.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Consistency Showcase: A selection of projects demonstrating your ability to consistently apply and evolve a visual identity across multiple marketing channels and asset types.

• Digital Marketing Campaign Examples: Case studies or visual examples of digital marketing campaigns you have designed, highlighting the creative strategy and the resulting visual assets.

• Web & Landing Page Design: Examples of web pages, landing pages, or conversion funnels you have contributed to designing, showcasing your understanding of user flow and conversion optimization.

• Asset Library/Design System Contribution: If applicable, provide examples of how you have contributed to or managed design systems, templates, or asset libraries, illustrating your approach to efficiency and scalability.

Process Documentation:

• Design Workflow: Outline your typical design process from brief to final asset delivery, emphasizing how you incorporate feedback and collaborate with stakeholders.

• Brand Guideline Adherence: Demonstrate your understanding of how to interpret and apply brand guidelines to ensure visual integrity across all projects.

• Asset Management Strategy: Explain your approach to organizing and managing design assets for easy access and reuse by marketing and other teams.

📝 Enhancement Note: While not explicitly stated in the raw input, a portfolio is standard for design roles. These requirements are inferred based on the responsibilities, emphasizing the need to showcase skills in brand application, digital marketing assets, web design, and process efficiency.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Flexible Working Space: Enjoy the flexibility to work from home or the modern office located in Wynyard Quarter.

• Learning Opportunities: Access multiple avenues for professional development and learning, investing in your career growth.

• Supportive Team Environment: Work within a dynamic, fun, and supportive team culture that celebrates successes and learnings.

• Competitive Salary: Receive a full market salary commensurate with your experience and contributions.

• Long-Term Career Path: Opportunities for a long-term career that will flourish within BoardPro.

Working Hours:

• Standard full-time hours are approximately 40 hours per week, with flexibility offered in the hybrid work arrangement.

📝 Enhancement Note: Salary range is estimated based on typical mid-level designer salaries in Auckland, New Zealand, using online salary aggregators and industry knowledge. Benefits are directly pulled from the input. Working hours are inferred from the common 40-hour work week for full-time roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software as a Service (SaaS), specifically Governance Technology. BoardPro simplifies governance processes for organizations globally.

Company Size: BoardPro is a high-growth SaaS business, supporting 24,000 users in 32 countries. While the exact employee count isn't specified, "high-growth" implies a scaling organization, likely in the range of 50-250 employees, with potential for rapid expansion.

Founded: The founding date is not provided, but the company's description suggests it has achieved significant traction and international scaling, indicating a mature yet rapidly expanding stage.

Team Structure:

• Marketing Team: The Marketing Designer will be part of the Marketing team, working closely with marketing professionals, potentially including campaign managers, content creators, and digital marketers.

• Cross-Functional Collaboration: A key aspect of this role involves close collaboration with Product and Engineering teams, indicating a matrixed or project-based collaboration structure rather than a strict hierarchy for design tasks.

• Reporting: The role likely reports into a Marketing Manager or Head of Marketing, with direct reporting lines for design-specific tasks to project leads or marketing leadership.

Methodology:

• Agile & Iterative: Given the fast-moving SaaS environment and focus on continuous improvement, expect an agile or iterative approach to design and campaign execution.

• Data-Informed Design: While not explicitly stated, a high-growth SaaS company will likely leverage data (website analytics, campaign performance) to inform design decisions and measure impact.

• Customer-Centricity: The company's mission to "simplify governance" and "make decisions better" suggests a strong focus on user needs and customer experience, which should be reflected in design outputs.

Company Website: https://www.boardpro.com

📝 Enhancement Note: Company context is derived from the provided description, highlighting its SaaS nature, global reach, and mission. The team structure and methodology are inferred based on typical operations in a growing tech company.

📈 Career & Growth Analysis

Operations Career Level: This Marketing Designer role sits at a mid-career level (2-5 years of experience). It offers a significant opportunity to own key visual aspects of the company's GTM strategy and brand presence. It's a crucial role for contributing directly to marketing effectiveness and customer experience.

Reporting Structure: The role likely reports to a Marketing Manager or Head of Marketing. Collaboration will extend to Product and Engineering leads, providing exposure to broader product development and GTM strategies.

Operations Impact: The designer's work directly impacts the success of marketing campaigns, website conversion rates, product adoption, and overall brand perception. Effective visual communication is critical for driving lead generation, customer acquisition, and retention in a competitive SaaS market.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas like UI/UX design for conversion optimization, motion graphics for engaging content, or advanced design system management.

• Leadership Potential: Grow into a Senior Marketing Designer or Design Lead role, potentially managing a small team or taking ownership of larger brand initiatives.

• Cross-Functional Skill Development: Gain exposure to product strategy, marketing campaign planning, and GTM operations, broadening your understanding of the business.

• Industry Expertise: Deepen knowledge within the governance technology SaaS sector, becoming a valuable asset in a niche but critical market.

📝 Enhancement Note: This analysis focuses on the career trajectory and impact of a designer within a GTM and marketing operations context, emphasizing growth within the SaaS industry.

🌐 Work Environment

Office Type: BoardPro offers a hybrid working model, combining remote work flexibility with the option to work from a modern office space.

Office Location(s): The primary office location is in Wynyard Quarter, Auckland, New Zealand. This suggests a vibrant, modern business district environment.

Workspace Context:

• Collaborative Atmosphere: The company culture emphasizes being a "diverse and talented team" and a "down to earth, gritty bunch of humans," suggesting a collaborative and approachable environment.

• Modern Tools & Technology: As a SaaS company, expect access to contemporary design software and collaboration tools necessary for effective remote and in-office work.

• Cross-Team Interaction: Opportunities to interact and collaborate with marketing, product, and engineering teams, fostering a holistic understanding of the business and product lifecycle.

Work Schedule:

• The role is full-time, with approximately 40 working hours per week. The hybrid arrangement provides flexibility in how and where these hours are structured, balancing personal needs with team collaboration and office presence.

📝 Enhancement Note: Details about the workspace and schedule are inferred from the hybrid nature of the role and the company's description as a modern, growing tech firm.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills and alignment with the role requirements.

• Design Challenge/Portfolio Review: A session where you present your portfolio, discuss your design process, and potentially complete a small design task to evaluate your creative thinking, problem-solving abilities, and brand application skills.

• Cross-Functional Interviews: Meetings with members of the Marketing, Product, or Engineering teams to assess collaboration style, communication effectiveness, and ability to integrate design into broader GTM strategies.

• Cultural Fit Interview: A discussion with leadership to evaluate alignment with BoardPro's adventurous, fresh-thinking, and down-to-earth culture.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your skills in brand application, digital marketing design, and web optimization. Tailor your selection to highlight work relevant to SaaS and B2B marketing.

• Showcase Process: For each project, clearly articulate the brief, your role, your design process, the challenges you faced, and the solutions you implemented.

• Highlight Impact: Where possible, include metrics or qualitative results that demonstrate the effectiveness of your designs (e.g., improved conversion rates, increased engagement, successful campaign outcomes).

• Brand Consistency Focus: Explicitly show how you ensured brand consistency across different touchpoints and channels.

• Technical Proficiency: Be prepared to discuss the tools and software you used and your proficiency levels.

Challenge Preparation:

• Understand the Brand: Thoroughly research BoardPro's current branding, website, marketing materials, and target audience.

• GTM Awareness: Familiarize yourself with common SaaS marketing tactics and the types of visual assets required for lead generation, customer acquisition, and product marketing.

• Problem-Solving: Be ready to discuss how you would approach a given design problem, focusing on your strategic thinking, creative ideation, and execution plan.

📝 Enhancement Note: This section outlines a typical interview process for a design role in a tech company, with specific advice tailored for portfolio presentation and preparation, emphasizing GTM relevance.

🛠 Tools & Technology Stack

Primary Design Tools:

• Graphic Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign) is essential.

• Prototyping & UI Design: Figma is highly likely to be used for collaborative design, UI design, and prototyping, especially given its prevalence in SaaS environments.

• Motion Graphics (Preferred): Adobe After Effects for creating animated assets.

Web & Digital Platforms:

• Website CMS: Familiarity with Content Management Systems (CMS) for web updates or collaboration with web developers is beneficial.

• Email Marketing Platforms: Experience designing for email campaigns within platforms like Mailchimp, HubSpot, or similar.

• Social Media Platforms: Understanding of design requirements for various social media channels (LinkedIn, Facebook, Instagram, etc.).

Collaboration & Project Management:

• Project Management Tools: Tools like Jira, Asana, Trello, or Monday.com are likely used for task management and cross-functional collaboration.

• Communication Platforms: Slack or Microsoft Teams for daily communication.

• Asset Management: Potentially tools for managing design assets and libraries.

📝 Enhancement Note: The tools listed are standard for a Marketing Designer role in a SaaS company, with emphasis on design software and collaboration platforms.

👥 Team Culture & Values

Operations Values:

• Adventure & Fresh Thinking: BoardPro values individuals who are adventurous, challenge the status quo, and are unafraid to innovate. This translates to a design approach that is creative and forward-thinking.

• Grit & Realness: The team is described as "down to earth, gritty humans," emphasizing authenticity, resilience, and a practical, hands-on approach to problem-solving.

• Impact-Driven: The company's mission to "simplify governance" and lead to "better decisions and better leadership" highlights a focus on making a genuine difference and driving positive outcomes.

• Efficiency & Simplicity: BoardPro's product philosophy ("Complexity doesn’t work, BoardPro does") suggests a value placed on elegant, simple design solutions that are highly effective.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with Marketing, Product, and Engineering, indicating a culture that values cross-team synergy and shared ownership.

• Open Communication: The "real life humans, imperfections and all" description implies an environment where open feedback and constructive dialogue are encouraged.

• Learning & Growth Mindset: The emphasis on investing in people and celebrating successes and learnings fosters a culture of continuous improvement and knowledge sharing.

📝 Enhancement Note: Values and collaboration styles are directly extracted from the company description, interpreted through the lens of a design professional's role within the organization.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Campaign Needs: Ensuring that individual marketing campaigns maintain brand integrity while also being fresh and engaging for specific audiences.

• Rapid Growth & Scaling: Adapting designs and processes to support the company's fast international growth and evolving product offerings.

• Cross-Functional Alignment: Effectively translating diverse stakeholder needs (Marketing, Product, Engineering) into cohesive visual solutions.

• Keeping Pace with Digital Trends: Continuously evolving design approaches to stay relevant in the fast-changing digital marketing landscape.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to hone skills in UI/UX, motion graphics, or specialized design software.

• GTM Strategy Understanding: Gaining deeper insights into marketing campaign planning, product launches, and conversion optimization strategies.

• Design System Development: Contributing to and potentially leading the development of sophisticated design systems.

• Industry Specialization: Becoming an expert designer within the governance SaaS sector, a valuable niche.

📝 Enhancement Note: Challenges and growth opportunities are framed around the specific context of a Marketing Designer in a high-growth SaaS company, emphasizing both potential difficulties and avenues for professional advancement.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a visual campaign for a new feature launch targeting a specific segment of our market?" (Focus on understanding the brief, target audience, and how design supports the GTM objective).

• "Describe a time you had to balance creative vision with strict brand guidelines. How did you ensure both were met?" (Assesses ability to adhere to brand while being creative).

• "How do you prioritize design tasks when working on multiple projects with competing deadlines?" (Evaluates time management and organizational skills crucial for operations).

Company & Culture Questions:

• "What excites you about BoardPro's mission and product?" (Requires research into the company's purpose and market).

• "How do you ensure your design work aligns with a company's overall brand identity and values?" (Connects your design philosophy to BoardPro's stated values).

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a story that includes the problem, your solution, and the outcome. Emphasize your role and thought process.

• Visual Clarity: Ensure your presentation is clean, well-organized, and visually appealing, reflecting your design skills.

• Focus on Relevance: Highlight projects that best demonstrate your ability to create effective marketing assets and support GTM initiatives.

• Quantify Impact: If possible, present metrics or user feedback that show the success of your designs.

📝 Enhancement Note: These interview questions and preparation tips are tailored to a Marketing Designer role, focusing on design strategy, brand execution, GTM support, and cultural fit within a SaaS context.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on BoardPro's careers page.

• Portfolio Customization: Curate a portfolio that prominently features your best work in digital marketing assets, brand application, and web/landing page design. Tailor your selection to showcase relevance to SaaS and B2B contexts.

• Resume Optimization: Ensure your resume clearly highlights your experience with design software, brand identity management, campaign asset creation, and cross-functional collaboration, using keywords from the job description.

• Interview Preparation: Practice articulating your design process, creative rationale, and the impact of your work. Prepare specific examples for common interview questions related to brand, collaboration, and problem-solving.

• Company Research: Thoroughly research BoardPro's website, product, mission, and recent marketing efforts to demonstrate genuine interest and understanding of their GTM strategy and design needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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