Digital Marketing Coordinator & Graphic Designer

📍 Job Overview

Job Title: Digital Marketing Coordinator & Graphic Designer

Company: Inspired HR

Location: Calgary, Alberta, Canada

Job Type: Full-Time

Category: Marketing Operations / Creative Services

Date Posted: April 8, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive brand awareness and engagement through strategic social media management and content creation, focusing on platforms like Meta Business Suite and incorporating engaging formats such as Reels.

• Develop compelling visual assets and marketing collateral using expert-level Adobe Creative Suite skills (InDesign, Illustrator, Photoshop) to support company-wide initiatives and individual agent branding.

• Execute end-to-end email marketing campaigns via Mailchimp, including newsletter scheduling and content management, to nurture leads and maintain customer relationships.

• Analyze campaign performance metrics and growth tracker data to provide actionable insights for optimizing digital marketing strategies and improving ROI.

📝 Enhancement Note: This role sits at the intersection of Marketing Operations and Creative Services. While the title suggests a creative focus, the responsibilities related to campaign execution, metric analysis, and optimization firmly place it within the operational sphere, requiring a blend of creative flair and analytical rigor. The mention of "a la carte design services for agents" indicates a B2B support function within a broader B2C marketing strategy, common in service-oriented industries like HR or real estate.

📈 Primary Responsibilities

• Manage and execute social media strategies across platforms (primarily Meta Business Suite), including content scheduling, community interaction, and performance tracking to enhance brand visibility and engagement within the real estate industry.

• Design and produce a wide range of marketing materials, including digital graphics, signage, agent branding elements, brochures, promotional items, and holiday-themed content, ensuring adherence to corporate brand guidelines.

• Develop, schedule, and deploy monthly email marketing campaigns (e.g., Mailchimp newsletters) to disseminate information, promote services, and engage with target audiences.

• Publish pre-written blog content on the company's Wix website, ensuring proper formatting, SEO optimization, and visual appeal.

• Maintain and update growth tracker templates, analyze key performance indicators (KPIs) for digital marketing campaigns, and generate reports with actionable insights for leadership and team members.

• Provide on-demand graphic design services to individual agents, supporting their marketing efforts and ensuring brand consistency.

• Collaborate with the Marketing Manager and other team members to brainstorm creative concepts, develop integrated marketing campaigns, and share best practices.

• Monitor industry trends and competitor activities to identify new opportunities for digital marketing and design innovation.

📝 Enhancement Note: The responsibilities highlight a need for strong project management skills, especially in balancing the demands of company-wide initiatives with individual agent support. The role requires proficiency in both content creation and performance analysis, bridging the gap between creative execution and data-driven decision-making, a key characteristic of effective Marketing Operations professionals.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Expert-level proficiency in Adobe Creative Suite, with a strong emphasis on InDesign and Illustrator, and working knowledge of Photoshop for image editing and manipulation.

• Demonstrated experience in social media management, including content creation (with an emphasis on Reels), scheduling, community engagement, and performance analysis using tools like Meta Business Suite.

• Proven ability in graphic design for both digital and print media, including creating marketing collateral, branding assets, and promotional materials.

• Experience in email marketing campaign execution using platforms such as Mailchimp, including list management, content creation, and performance tracking.

• Strong communication skills, both verbal and written, for crafting engaging copy, interacting with stakeholders, and presenting insights.

• An analytical mindset with the ability to interpret marketing data, track metrics, and translate insights into actionable recommendations for campaign optimization.

Preferred Skills:

• Familiarity and experience working with Wix for website content management.

• Experience with Canva for rapid content creation and team collaboration.

• Understanding of marketing automation principles and tools.

• Experience in the real estate industry or a similar service-based sector.

• Basic understanding of SEO principles for content publishing.

📝 Enhancement Note: The emphasis on "expert-level proficiency" in Adobe Creative Suite and specific platform experience (Meta Business Suite, Mailchimp, Wix) indicates a need for candidates who can immediately contribute without extensive training on core tools. The requirement for analytical skills alongside creative ones points towards a hybrid role that bridges creative execution with performance-driven marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated graphic design capabilities: Showcase a diverse range of high-quality design projects, including digital ads, social media graphics, print collateral, and branding elements, highlighting your ability to adapt to different styles and client needs.

• Social media campaign examples: Include case studies or examples of social media campaigns you've managed, illustrating your strategy, content creation process, engagement tactics, and measurable results (e.g., follower growth, engagement rates, website traffic).

• Email marketing campaign examples: Present examples of email newsletters or campaigns you've designed and executed, demonstrating your proficiency with platforms like Mailchimp, your approach to copywriting, and campaign performance metrics.

Process Documentation:

• Workflow design and optimization: Evidence of how you've developed or improved workflows for content creation, campaign deployment, or design request management, focusing on efficiency and quality.

• System implementation and collaboration: Examples of how you've utilized marketing tools and platforms (e.g., Meta Business Suite, Mailchimp, Adobe Suite) to streamline processes and collaborate effectively with team members or stakeholders.

• Measurement and performance analysis: Documentation of how you've tracked campaign success, analyzed metrics, and used data to inform future marketing strategies and design choices.

📝 Enhancement Note: For a role combining design and digital marketing coordination, a portfolio is crucial. It should not only display creative output but also demonstrate an understanding of campaign strategy, execution, and the ability to measure and report on results, aligning with marketing operations best practices. The emphasis on "actionable insights" suggests a need for portfolio pieces that clearly articulate the "so what?" behind the data.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Free on-site parking: Convenient and cost-saving for employees commuting to the South East Calgary office.

• Free on-site gym access: Promotes employee well-being and provides a convenient fitness option.

• 3 weeks of paid vacation: Standard offering for mid-level roles, providing ample time for rest and personal pursuits.

• $1,000 health spending account: A valuable benefit for covering supplementary health and wellness expenses beyond standard insurance, offering flexibility for individual needs.

Working Hours:

• This is a full-time, 40-hour per week position. Standard office hours are expected, with potential for some flexibility depending on project deadlines and campaign needs. The role is on-site, requiring consistent presence at the South East Calgary office.

📝 Enhancement Note: The salary range is an estimation based on general market data for Calgary in similar roles. Actual compensation may vary based on the candidate's specific experience, qualifications, and the company's internal compensation structure. The benefits package offers a good balance of practical perks and health support, typical for a mid-sized company in Canada.

🎯 Team & Company Context

🏢 Company Culture

Industry: Human Resources Services (specifically focusing on recruitment and HR support for real estate professionals).

Company Size: Small to Medium-sized Business (SMB), likely between 15-50 employees based on the description of a "small, close-knit, people-first team" and a "skilled and supportive marketing team."

Founded: The company was founded in 2016, indicating a decade of experience in the HR and real estate support sector.

Team Structure:

• The Marketing team is described as "skilled and supportive" and "small, close-knit." This implies a collaborative environment where team members likely wear multiple hats and work closely together.

• The role reports directly to the Marketing Manager, suggesting a clear reporting line within the marketing department.

Methodology:

• Data-driven approach: The role requires analyzing metrics and providing actionable insights to optimize campaigns, indicating a reliance on performance data for decision-making.

• Process optimization: The emphasis on managing workflows and improving efficiency suggests a focus on refining marketing operations and design processes.

• Customer-centricity: Providing "a la carte design services for agents" and supporting the company brand shows a commitment to meeting the needs of both internal and external stakeholders.

• Teamwork and accountability: The culture values collaboration, mutual support, and individual ownership of work, fostering a results-oriented yet positive environment.

Company Website: https://www.inspiredhr.ca/

📝 Enhancement Note: Inspired HR operates in a niche market, providing essential HR and marketing support to real estate professionals. This context is important; candidates should understand the fast-paced, client-facing nature of the real estate industry and how HR and marketing services support it. The company's "people-first" and "close-knit" culture suggests a strong emphasis on interpersonal dynamics and team cohesion, which candidates should be prepared to demonstrate.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level position, suitable for individuals with 2-5 years of experience. It offers a blend of specialized creative tasks (graphic design) and operational responsibilities (digital marketing coordination, campaign analysis). It's a step beyond entry-level but not yet senior management.

Reporting Structure: The Digital Marketing Coordinator & Graphic Designer reports directly to the Marketing Manager. This provides a clear line of communication and mentorship, allowing for guidance on strategy and professional development within the marketing function.

Operations Impact: This role directly impacts the company's brand presence and marketing effectiveness. By creating compelling visuals and executing digital campaigns, the role contributes to lead generation, brand recognition, and agent success. The analytical component ensures that marketing efforts are efficient and yield measurable results, directly influencing revenue potential and operational effectiveness for both Inspired HR and its clients.

Growth Opportunities:

• Specialization in Marketing Operations: With demonstrated success in campaign analysis and optimization, there could be opportunities to move into a more dedicated Marketing Operations role, focusing on strategy, technology, and process improvement.

• Senior Graphic Designer / Art Director: For candidates with exceptional design skills and a strong portfolio, progression into a senior design role or even an Art Director position, leading creative projects, is possible.

• Marketing Management: With significant experience and proven leadership capabilities, career advancement into a Marketing Manager role, overseeing broader marketing strategies and teams, could be a long-term goal.

• Skill Development: The company offers opportunities for skill enhancement through working on diverse projects, collaborating with a skilled team, and potentially through professional development courses or workshops related to new design software, marketing trends, or analytics tools.

📝 Enhancement Note: The role offers a solid foundation for a career in integrated marketing, providing exposure to both creative execution and operational management. Growth potential is clearly defined, allowing candidates to see a path forward within the company, whether leaning more towards creative leadership or operational strategy.

🌐 Work Environment

Office Type: This is an on-site, in-office position. The description mentions an "open workspace" which typically fosters collaboration and communication among team members, allowing for spontaneous idea-sharing and problem-solving.

Office Location(s): The office is located in South East Calgary, Alberta. The mention of "reliable transportation" being required and "free on-site parking" suggests it may be in an area more accessible by car than public transit, which is common for business parks in Calgary.

Workspace Context:

• Collaborative Environment: The open workspace is designed to encourage interaction and teamwork, facilitating quick feedback loops and knowledge sharing, which is beneficial for creative and marketing roles.

• Technology & Tools: Employees will have access to the necessary marketing tools and technology, including Adobe Creative Suite, Meta Business Suite, Mailchimp, and potentially other internal systems. Reliable technology is essential for efficient workflow execution.

• Team Interaction: Working closely with a "close-knit, people-first team" means frequent opportunities for collaboration, mentorship from the Marketing Manager, and participation in team discussions and brainstorming sessions.

Work Schedule: The role is full-time, typically aligning with standard business hours (e.g., 9 AM to 5 PM, Monday to Friday). While the core schedule is fixed, the dynamic nature of marketing campaigns might occasionally require flexibility to meet urgent deadlines or address critical campaign needs, though this is not explicitly stated as overtime.

📝 Enhancement Note: The on-site, open-workspace environment is a key differentiator. Candidates who thrive in collaborative, in-person settings and appreciate direct interaction with colleagues and managers will find this appealing. The focus on reliable transportation and parking highlights a practical consideration for commuting in Calgary.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Screening: Submit resume and cover letter (if applicable) through Comeet. HR or the Hiring Manager will review applications for minimum qualifications and relevant experience.

• Portfolio Review & Skills Assessment: Candidates who pass the initial screening will likely be asked to submit a portfolio showcasing their graphic design and digital marketing work. This is a critical step. You may also be asked to complete a design or marketing challenge.

• First Interview (Hiring Manager): A discussion focused on experience, technical skills (Adobe Suite, marketing platforms), understanding of the role's responsibilities, and alignment with team culture. Be prepared to discuss specific projects from your portfolio and your approach to social media, design, and campaign analysis.

• Second Interview (Team/Cross-functional): Potentially meet with other marketing team members or key stakeholders to assess collaboration style and cultural fit. This interview may delve deeper into problem-solving scenarios and how you handle feedback.

• Final Interview/Offer: A final conversation, potentially with senior leadership, to confirm fit and extend an offer.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest projects that best represent the skills required for this role (graphic design, social media campaign management, email marketing execution, data analysis).

• Highlight Process & Impact: For each project, clearly articulate the objective, your role, the process you followed (design tools, platforms used, analytical steps), and the measurable results or impact achieved. Use metrics where possible.

• Showcase Versatility: Include examples demonstrating your ability to work within brand guidelines while also showcasing creativity. Include both digital and print design examples.

Challenge Preparation:

• Design Challenge: Be prepared for a task that might involve creating social media graphics for a specific campaign or designing a piece of marketing collateral based on a brief. Focus on speed, creativity, and adherence to brand guidelines.

• Marketing Strategy/Analysis: You might be asked to outline a social media strategy for a specific objective or analyze a set of hypothetical campaign metrics and propose improvements. Focus on structured thinking and actionable recommendations.

• Tool Proficiency: Be ready to discuss your experience with Meta Business Suite, Mailchimp, and Canva, and how you use them for campaign execution and management.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should prepare it carefully, ensuring it directly addresses the requirements for both graphic design and digital marketing coordination. The emphasis on "actionable insights" suggests that interviewers will be looking for candidates who can not only execute tasks but also analyze their effectiveness and propose improvements.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design tasks. Specific proficiency required in InDesign (for layout and print design), Illustrator (for vector graphics and logos), and Photoshop (for image editing and manipulation).

• Meta Business Suite: The primary platform for managing and scheduling social media content, analyzing performance, and engaging with audiences on Facebook and Instagram.

• Mailchimp: The chosen platform for email marketing campaigns, requiring experience in list management, template design, campaign scheduling, and performance analysis.

• Wix: The company's website platform, indicating a need for basic content publishing and management capabilities.

Analytics & Reporting:

• Meta Business Suite Analytics: For tracking social media performance metrics (reach, engagement, clicks, etc.).

• Mailchimp Analytics: For monitoring email campaign performance (open rates, click-through rates, conversions).

CRM & Automation:

• While not explicitly mentioned, familiarity with CRM systems (e.g., Salesforce, HubSpot) could be beneficial for understanding how marketing efforts integrate with sales processes, especially in a real estate context.

• Basic marketing automation principles may be applied through Mailchimp's features, though no dedicated automation platform is listed.

📝 Enhancement Note: The technology stack is clearly defined, emphasizing hands-on experience with industry-standard design software and essential digital marketing platforms. Candidates should be prepared to discuss their proficiency and specific use cases for these tools. The mention of "growth tracker templates" suggests a need for comfort with data aggregation and basic spreadsheet analysis.

👥 Team Culture & Values

Operations Values:

• People-First Approach: A core value that emphasizes prioritizing relationships, support, and well-being for both internal team members and external clients. This translates to a positive and collaborative work atmosphere.

• Accountability & Ownership: Team members are expected to take responsibility for their work, meet deadlines, and contribute to team goals. This fosters a results-oriented environment where individuals are trusted to deliver.

• Collaboration & Teamwork: The culture encourages working together, sharing ideas, and supporting one another. Open communication and mutual respect are key.

• Pride in Craftsmanship & Quality: There's a strong emphasis on delivering high-quality work, whether it's a design asset or a marketing campaign. This drives a commitment to excellence and attention to detail.

Collaboration Style:

• Open Workspace Interaction: The physical office layout promotes spontaneous collaboration, making it easy to ask questions, share ideas, and get quick feedback.

• Cross-functional Integration: The marketing team works closely with the broader Inspired HR team and directly with agents, requiring effective communication and the ability to adapt to different needs and personalities.

• Feedback Exchange: The "mature, positive environment" suggests a culture where constructive feedback is welcomed and shared openly to foster continuous improvement.

• Knowledge Sharing: Team members are encouraged to share insights, best practices, and learning experiences, contributing to a collective growth environment.

📝 Enhancement Note: The emphasis on a "people-first" and "close-knit" team culture is a significant aspect of this role. Candidates should be prepared to articulate how they contribute to a positive team dynamic, demonstrate strong interpersonal skills, and align with values like accountability and quality. This isn't purely a transactional role; cultural fit will be a key hiring factor.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative and Operational Demands: The role requires seamlessly switching between creative design tasks and analytical marketing coordination, which can be demanding.

• Managing Diverse Stakeholder Needs: Supporting both company-wide brand initiatives and individual agent requests requires excellent prioritization and stakeholder management skills.

• Keeping Pace with Digital Trends: The digital marketing landscape evolves rapidly. Staying updated on new social media features, design trends, and platform best practices is an ongoing challenge.

Learning & Development Opportunities:

• Skill Advancement: Opportunities to deepen expertise in Adobe Creative Suite, explore new design techniques, and master advanced features of digital marketing platforms like Meta Business Suite and Mailchimp.

• Industry Exposure: Gaining valuable experience within the real estate support sector and understanding the unique marketing needs of real estate professionals.

• Cross-functional Learning: Collaborating with HR professionals can provide insights into talent management, recruitment marketing, and employee branding.

• Mentorship: Learning directly from the Marketing Manager and experienced team members within a supportive, collaborative environment.

• Potential for Specialization: As mentioned in career growth, the opportunity to pivot towards a more specialized Marketing Operations role or advanced creative leadership.

📝 Enhancement Note: Acknowledging the challenges upfront helps set realistic expectations. The growth opportunities are tied to both specific skill development within the current role and potential pathways for career advancement, offering a clear value proposition for ambitious candidates.

💡 Interview Preparation

Strategy Questions:

• "Describe a social media campaign you managed from concept to completion. What were your objectives, strategies, and the key results?" (Focus on providing specific metrics and analytical insights.)

• "Walk me through a design project where you had to balance creative vision with strict brand guidelines. How did you approach it, and what was the outcome?" (Be ready to reference your portfolio.)

• "How do you stay updated on the latest digital marketing trends and design software advancements?" (Show your commitment to continuous learning.)

Company & Culture Questions:

• "What interests you about Inspired HR and our work within the real estate industry?" (Research their services and target market.)

• "How do you contribute to a positive and collaborative team environment, especially in an open-office setting?" (Align your answer with their stated values.)

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a compelling story that includes the challenge, your solution (design/strategy), the tools/platforms used, and the impact/results.

• Data-Driven Narrative: Weave in metrics and analysis to support your successes. For design pieces, explain how they were intended to drive specific actions or perceptions. For campaigns, clearly show performance data.

• Conciseness: Be prepared to present key projects efficiently, respecting interview time. Focus on the most relevant aspects for the role.

• Interactive Elements: If presenting digitally, be ready to navigate your portfolio smoothly and answer specific questions about your work.

📝 Enhancement Note: Preparation should focus on articulating not just what you did, but why and how, with a strong emphasis on measurable results and alignment with the company's values and operational needs. Demonstrating an understanding of both creative execution and marketing operations principles will be key.

📌 Application Steps

To apply for this Digital Marketing Coordinator & Graphic Designer position:

• Submit your application through the Comeet portal, ensuring your resume is up-to-date and highlights relevant experience in graphic design and digital marketing.

• Tailor your resume: Emphasize keywords related to Adobe Creative Suite, Meta Business Suite, Mailchimp, social media management, graphic design, campaign analysis, and content creation. Quantify achievements with numbers and percentages wherever possible.

• Prepare your portfolio: Curate a selection of your best work that specifically showcases your graphic design skills, social media campaign examples, and experience with email marketing. Ensure it is easily accessible and clearly demonstrates your ability to analyze results.

• Practice your interview answers: Prepare to discuss your experience with the required tools and platforms, your approach to balancing creative and operational tasks, and how you contribute to team culture. Rehearse presenting your portfolio projects.

• Research Inspired HR: Understand their services, target market (real estate professionals), and company culture. Be ready to articulate why you are a good fit for their "people-first" environment and how you can contribute to their mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.