Designer UX

📍 Job Overview

Job Title: Designer UX
Company: DIGITALL Nature
Location: Sofia, Bulgaria
Job Type: Full-time
Category: User Experience (UX) Design / Product Design
Date Posted: 2025-12-18
Experience Level: 2-5 Years
Remote Status: On-site

🚀 Role Summary

• This role focuses on transforming business requirements into intuitive and visually appealing user interfaces for digital products.
• The UX Designer will be instrumental in user research, persona development, and the creation of wireframes and interactive prototypes.
• A key aspect of this position involves collaborating directly with business sponsors and subject matter experts to ensure designs meet functional and business needs.
• The role requires a strong understanding of user-centered design principles, information architecture, and interaction design to optimize user experience across web and mobile applications.

📝 Enhancement Note: This role is categorized under User Experience (UX) Design, which is a critical component of Go-To-Market (GTM) strategies by ensuring products are user-friendly and adoptable, directly impacting customer satisfaction and market penetration. While not strictly a Revenue or Sales Operations role, strong UX design underpins the success of sales enablement tools and customer-facing platforms, making it relevant to the broader GTM operations ecosystem.

📈 Primary Responsibilities

• Collaborate directly with business sponsors and subject matter experts to gather and translate business and functional requirements into user-friendly interface designs.
• Conduct comprehensive user research, including primary (interviews) and secondary (traffic data analysis, existing system reviews) methods, to deeply understand end-user needs and behaviors.
• Develop user personas and scenarios to represent target audiences and guide design decisions.
• Create wireframes, visual design mockups, and interactive prototypes to effectively communicate user interaction behaviors and conceptualize design solutions.
• Ensure consistency in visual design and interaction components across applications and platforms.
• Prepare low-fidelity prototypes, from initial concepts to wireframes and interactive prototypes, for internal review and stakeholder brainstorming.
• Design content architecture, navigation structures, page-level layouts, and task flows to optimize user journeys.
• Propose and implement design solutions for identified usability issues in existing applications.
• Present low and high-fidelity designs and mockups to clients for iterative feedback and final approval.
• Create and evaluate interaction models, user task flows, screen designs, and UI details to enhance ease of use and optimize the overall user experience.
• Make strategic recommendations to resolve complex interaction problems and improve user experience within and across different applications.
• Conduct heuristic reviews of websites and web applications to identify usability gaps.
• Perform code reviews, mentor junior developers, and advocate for best practices in UX/UI implementation.

📝 Enhancement Note: The inclusion of "Perform code reviews, mentor junior developers, and advocate for best practices" suggests this UX Designer role may have a more technical bent or work very closely with development teams, potentially requiring a deeper understanding of front-end constraints than a purely conceptual UX role. This is common in organizations where design and development are tightly integrated for faster iteration and better GTM product launches.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Fine Arts, Web Design, Human-Computer Interaction, or a similar relevant field.
• A Master's degree in Graphic Design, Fine Arts, Web Design, or a similar field is considered an advantage.

Experience:

• Minimum of 2 years of professional experience in User Experience (UX) Design, focusing on interface design and user-centered methodologies.
• Proven experience designing responsive websites and applications for various platforms.

Required Skills:

• High level of visual design expertise and a strong portfolio demonstrating aesthetic sensibility.
• Proficient in usability design, user-centered design principles, and information architecture.
• Expertise in interaction design and graphic design for digital products.
• Experience with user modeling and task analysis.
• Advanced skills in industry-standard design and prototyping tools such as Adobe XD, Sketch, Figma, InVision, and wireframing tools.
• Strong understanding of technical feasibility of designed prototypes and the ability to propose optimized designs within technical, information security, and business constraints.
• Demonstrable astuteness regarding aesthetics in web design, including layout, grid systems, color theory, and typography.
• Competency in front-end technologies including HTML, HTML5, CSS, CSS3, and JavaScript, with familiarity with JQuery and Bootstrap being a plus.
• Advanced knowledge of graphic design principles and accessibility standards.
• Strong interpersonal and communication skills, with the ability to articulate design rationale effectively.
• Ability to produce high-quality deliverables within tight deadlines.

Preferred Skills:

• Familiarity with HTML, CSS, and JavaScript is a plus, indicating a preference for candidates with some coding understanding.
• Advanced knowledge of interaction design and its application in complex digital products.
• Cutting-edge knowledge of recent UX/UI design standards and trends.
• Experience with cross-browser/cross-platform UI compatibility issue resolution.
• Understanding of the limitations and possibilities of web and mobile application design.
• Experience working directly with clients in an iterative and agile manner.
• Advanced understanding of information systems, application development standards, and life cycle methodologies, particularly in an Agile context.
• Knowledge of storyboarding, prototyping tools like Axure, usability testing, and survey tools.
• Familiarity with principles of Human-Computer Interaction (HCI).

📝 Enhancement Note: The extensive list of required and preferred technical skills, including HTML, CSS, and JavaScript, suggests this role is more hands-on than a typical pure UX role, leaning towards a UX/UI Engineer or Product Designer with front-end capabilities. This is valuable for GTM operations as it bridges the gap between design and implementation, potentially accelerating product development cycles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of UX/UI design projects, demonstrating a strong grasp of visual design, information architecture, and interaction design.
• Case studies that clearly articulate the problem, the design process undertaken, the solutions proposed, and the measurable impact or user feedback received.
• Examples of responsive design implementation and how user experience was optimized across different devices and platforms.
• Demonstrations of wireframes, interactive prototypes, and final visual designs, highlighting the progression from concept to completion.
• Evidence of applying user research findings and user modeling to inform design decisions.

Process Documentation:

• Candidates should be prepared to discuss their design process, from initial requirement gathering and user research to prototyping, iteration, and final handoff to development.
• Ability to articulate how user-centered design principles and agile methodologies are integrated into their workflow.
• Experience in documenting design decisions, user flows, and interaction specifications for development teams.
• Examples of how they conduct heuristic reviews, usability testing, and incorporate feedback to refine designs.

📝 Enhancement Note: For a UX role, a portfolio is paramount. The emphasis on "measurable impact" and "user feedback" is key for GTM roles, as it demonstrates the designer's ability to contribute to business objectives and product adoption, not just aesthetic appeal.

💵 Compensation & Benefits

Salary Range:

• Based on current market data for UX Designers with 2-5 years of experience in Sofia, Bulgaria, the estimated annual salary range is BGN 50,000 - BGN 85,000. This range is highly dependent on the specific skills, portfolio strength, and the company's compensation structure.

Benefits:

• Health and Wellness: Comprehensive health insurance package, potentially including dental and vision coverage.
• Professional Development: Opportunities for continuous learning, including access to training, workshops, conferences, and relevant certifications to stay updated on UX/UI trends.
• Work-Life Balance: Paid time off (vacation, sick leave, public holidays) and potential for flexible working hours to support a healthy work-life balance.
• Team Environment: A collaborative work environment with opportunities for professional growth and mentorship within a dynamic team.
• Modern Workspace: Access to a well-equipped office space in Sofia, designed to foster creativity and productivity.

Working Hours:

• Standard full-time working hours, estimated at 40 hours per week. While the role is on-site, there might be some flexibility offered, particularly in project-driven environments, to accommodate critical deadlines or client needs.

📝 Enhancement Note: The salary range is an estimate based on available market data for Sofia, Bulgaria, for a UX Designer with 2-5 years of experience. It accounts for the cost of living and typical compensation for tech roles in the region. Compensation for design roles can vary significantly based on the strength of the portfolio and the specific technical skills required.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Software Development / Digital Transformation Consulting. DIGITALL Nature likely operates within the broader technology sector, providing digital solutions and services. Company Size: The input data does not specify company size, but "DIGITALL Nature" implies a focus on digital solutions. The number of employees would significantly impact the structure and autonomy of the UX team. Founded: Not specified. The founding date would provide context on the company's maturity and established practices.

Team Structure:

• The UX Designer will likely be part of a broader Product Development or Design team.
• The team structure may involve collaboration with Product Managers, Developers, Business Analysts, and potentially other UX/UI designers.
• Reporting lines would typically be to a Design Lead, Head of Product, or a Development Manager.

Methodology:

• The company likely employs Agile methodologies (Scrum, Kanban) for software development, requiring designers to be adaptable and iterative.
• Emphasis on user-centered design principles and data-driven decision-making to inform product strategy and design solutions.
• Collaboration is key, with frequent interaction between design, development, and business stakeholders.

Company Website: https://careers-page.com/digitall-nature/job/4RXVV8YV (Note: This is the careers page URL provided, not necessarily the main company website).

📝 Enhancement Note: Given the job title and responsibilities, DIGITALL Nature is likely a company focused on building digital products or providing digital transformation services, where UX design plays a pivotal role in client success and product adoption. The company's focus on "Nature" in its name might suggest an emphasis on organic growth, sustainability, or perhaps a unique approach to digital solutions, which could influence the company culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level UX Designer, requiring 2-5 years of experience. It's an individual contributor role focused on execution and design quality. Reporting Structure: The UX Designer will report to a Design Lead, Product Manager, or potentially a Head of Development, depending on the team's organizational structure. They will collaborate extensively with developers and business stakeholders. Operations Impact: While not a direct operations role, effective UX design directly impacts Go-To-Market (GTM) success by ensuring products are intuitive, user-friendly, and meet customer needs. This leads to higher adoption rates, increased customer satisfaction, reduced support costs, and ultimately, improved revenue generation. A well-designed user experience can be a significant competitive differentiator.

Growth Opportunities:

• Senior UX Designer: Progression to a Senior UX Designer role, taking on more complex projects, mentoring junior designers, and contributing more significantly to design strategy.
• Lead UX Designer/Design Manager: Transitioning into a leadership role, managing a team of designers, overseeing design strategy, and influencing product roadmaps.
• Specialization: Deepening expertise in specific areas like User Research, Interaction Design, or Visual Design, or specializing in a particular industry vertical.
• Product Design: Expanding scope to encompass broader product strategy and ownership, working more holistically on product definition and lifecycle.

📝 Enhancement Note: For a UX Designer role, "operations impact" is measured through product adoption, user satisfaction, conversion rates, and reduction in usability-related support tickets. Growth opportunities are typically along the individual contributor (expert) track or into management.

🌐 Work Environment

Office Type: The role is listed as "On-site" in Sofia, Bulgaria, indicating a traditional office-based work environment. Office Location(s): Sofia, Bulgaria. Specific office details (e.g., district, accessibility) are not provided but would be relevant for candidates in the local area.

Workspace Context:

• A collaborative office setting designed to foster teamwork and idea sharing among designers, developers, and product managers.
• Access to the necessary design tools and technology stack (as detailed in the "Tools & Technology Stack" section) for effective UX/UI work.
• Opportunities for informal and formal interactions with team members, promoting a strong sense of community and shared purpose.

Work Schedule:

• Standard full-time hours (approximately 40 hours per week), typical for an on-site role.
• The emphasis on agile methodologies may mean occasional flexibility is required to meet project deadlines or sprint goals.

📝 Enhancement Note: An on-site environment is beneficial for UX roles due to the high degree of collaboration, spontaneous ideation, and direct feedback loops that are crucial for iterative design processes.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and design experience.
• Technical Interview/Portfolio Review: A deeper dive into your portfolio, discussing specific projects, design decisions, research methodologies, and problem-solving approaches. Be prepared to articulate your design philosophy and the impact of your work.
• Practical Exercise/Case Study: You may be asked to complete a design challenge or a case study, either take-home or during an interview, to assess your problem-solving skills and design process.
• Team/Manager Interview: Meeting with potential team members and the hiring manager to assess cultural fit, collaboration style, and overall suitability for the role and company.
• Final Interview: Potentially with a senior leader to discuss your career aspirations and long-term fit within the organization.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest and most relevant projects. Prioritize quality over quantity.
• Tell a Story: For each project, clearly outline the problem statement, your role and responsibilities, the research and design process, key decisions made, challenges faced, and the final outcome/impact. Use visuals effectively.
• Highlight Process: Demonstrate your understanding of the entire UX lifecycle, from discovery and research to ideation, prototyping, testing, and iteration.
• Quantify Impact: Wherever possible, include metrics or user feedback that demonstrate the success of your designs (e.g., improved conversion rates, reduced task completion time, positive user survey results).
• Tailor to the Role: Emphasize projects that align with the type of work DIGITALL Nature does and the skills listed in the job description.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the requirements of any design challenge. Ask clarifying questions if needed.
• Time Management: Allocate your time effectively across research, ideation, wireframing, and presentation.
• Focus on Process: Even if you don't achieve a perfect final design, demonstrating a sound and logical design process is often more important.
• Articulate Rationale: Be prepared to explain why you made certain design decisions, referencing user needs, best practices, and business goals.

📝 Enhancement Note: The interview process for UX roles heavily relies on portfolio presentation. Candidates should be ready to walk through their work and defend their design choices with a user-centric and data-informed approach.

🛠 Tools & Technology Stack

Primary Tools:

• UX/UI Design & Prototyping:
  • Adobe XD: Highly likely to be used for wireframing, prototyping, and visual design.
  • Sketch: A popular alternative for Mac users, often used in design teams.
  • Figma: Increasingly dominant for collaborative design, prototyping, and handoff.
  • InVision: Used for prototyping, collaboration, and design handoff.
  • Wireframing Tools: General tools for creating low-fidelity layouts.
• Graphic Design:
  • Photoshop: For image editing, asset creation, and high-fidelity mockups.
  • Illustrator: For vector graphics, icons, and detailed visual elements.
• Prototyping (Advanced):
  • Axure: Mentioned as a knowledge area, suggesting potential use for complex interactive prototypes.

Analytics & Reporting:

• While not explicitly mentioned, familiarity with analytics platforms (e.g., Google Analytics, Amplitude, Mixpanel) is beneficial for understanding user behavior and informing design decisions.
• Proficiency in interpreting data to identify usability issues and opportunities for improvement.

CRM & Automation:

• Not directly relevant to the UX Designer role's core responsibilities, but understanding how products integrate with CRM systems and other business tools can provide valuable context.

📝 Enhancement Note: The strong emphasis on specific design tools like Adobe XD, Sketch, Figma, and InVision highlights the need for candidates to be proficient in these industry-standard applications. Familiarity with HTML, CSS, and JavaScript is also a significant plus, indicating a role that bridges design and front-end development.

👥 Team Culture & Values

Operations Values:

• User-Centricity: Placing the end-user at the heart of all design decisions, ensuring products are intuitive and meet user needs.
• Collaboration: Working effectively with cross-functional teams (developers, product managers, business stakeholders) to achieve shared goals.
• Innovation: Continuously exploring new design solutions, technologies, and trends to create cutting-edge user experiences.
• Data-Driven Design: Utilizing user research, analytics, and feedback to inform design choices and measure impact.
• Quality & Craftsmanship: A commitment to delivering high-quality, polished designs that are both functional and aesthetically pleasing.
• Agility & Iteration: Embracing iterative design processes and adapting quickly to feedback and changing requirements.

Collaboration Style:

• Cross-functional Integration: Active participation in team meetings, sprint planning, and design reviews with development and product teams.
• Open Communication: Encouraging open dialogue, constructive feedback, and knowledge sharing among team members.
• Iterative Feedback Loops: Regularly seeking and providing feedback on designs throughout the development lifecycle.
• Problem-Solving Focus: Working collaboratively to identify and solve complex user experience challenges.

📝 Enhancement Note: The values likely revolve around creating excellent user experiences, fostering teamwork, and driving innovation within the digital product space. This aligns with the broader GTM objective of delivering successful and adopted products.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Constraints: Effectively integrating user desires with technical limitations, budget, and business objectives.
• Managing Stakeholder Expectations: Communicating design rationale clearly and managing feedback from diverse stakeholders with varying priorities.
• Keeping Pace with Evolving Technologies: Continuously learning and adapting to new design tools, platforms, and user behavior trends.
• Designing for Complex Systems: Creating intuitive interfaces for multifaceted applications where user flows can be intricate.
• Demonstrating ROI of UX: Quantifying the impact of design decisions on business outcomes and proving the value of UX initiatives.

Learning & Development Opportunities:

• Advanced Training: Access to courses and workshops on advanced UX/UI techniques, new design tools, and emerging trends.
• Industry Conferences: Opportunities to attend relevant UX/UI conferences to gain insights from industry leaders and network with peers.
• Mentorship Programs: Guidance from senior designers or product leads to foster professional growth and skill development.
• Cross-Functional Exposure: Learning about product management, development processes, and business strategy to gain a holistic understanding of product creation.

📝 Enhancement Note: Challenges in UX often involve navigating trade-offs and advocating for the user. Growth opportunities are crucial for retaining talent and ensuring the team stays at the forefront of design excellence.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex UX challenge you faced and how you approached solving it. What was the outcome?" (Focus on your process, problem-solving skills, and ability to articulate rationale.)
• "How do you balance user needs with business requirements and technical constraints in your design process?" (Prepare examples of trade-offs and solutions.)
• "Walk me through a project in your portfolio. What was the problem, your role, your process, and the impact?" (Be ready to deep-dive into your work and defend your decisions.)
• "How do you stay updated on the latest UX/UI trends and technologies?" (Showcase your commitment to continuous learning.)

Company & Culture Questions:

• "What do you know about DIGITALL Nature and our work?" (Research the company thoroughly. Understand their services, clients, and any publicly available project examples.)
• "How do you approach collaboration with developers and product managers?" (Highlight your teamwork and communication skills.)
• "What kind of work environment do you thrive in?" (Align your response with the company's culture and values.)
• "How do you handle constructive criticism or conflicting feedback on your designs?" (Demonstrate resilience and a collaborative mindset.)

Portfolio Presentation Strategy:

• Structure is Key: Use a consistent structure for each case study: Problem, Your Role, Research, Ideation, Design Solution, Testing/Iteration, Outcome/Impact.
• Visual Storytelling: Use high-quality visuals (wireframes, mockups, prototypes) to illustrate your points. Don't overload slides with text.
• Focus on the "Why": For every design decision, explain the rationale behind it, linking it back to user needs, research findings, or business goals.
• Be Prepared for Questions: Anticipate questions about your process, specific tool choices, and how you would handle hypothetical scenarios.
• Show, Don't Just Tell: If possible, use interactive prototypes to demonstrate user flows and interactions.

📝 Enhancement Note: Interview preparation for UX roles heavily emphasizes the ability to articulate one's design process and demonstrate problem-solving skills through portfolio examples. Candidates should practice presenting their work concisely and confidently.

📌 Application Steps

To apply for this UX Designer position:

• Submit your application through the provided careers page link: https://careers-page.com/digitall-nature/job/4RXVV8YV
• Tailor Your Resume: Highlight your 2+ years of relevant experience, specific UX/UI skills, proficiency in design tools (Adobe XD, Figma, Sketch, InVision), and any front-end development familiarity (HTML, CSS, JavaScript). Use keywords from the job description.
• Curate Your Portfolio: Ensure your portfolio is up-to-date, showcases your best work, and clearly articulates your design process, problem-solving approach, and the impact of your contributions. Prepare specific case studies to discuss during interviews.
• Prepare for Technical Discussion: Be ready to discuss your design philosophy, user research methodologies, and how you handle challenges. Practice explaining your portfolio projects in detail.
• Research DIGITALL Nature: Understand the company's mission, services, and potential client base. Identify how your UX skills can contribute to their success and the success of their digital products.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.