DESIGN MANAGER SOLUTIONS DEVELOPMENT I

📍 Job Overview

Job Title: DESIGN MANAGER SOLUTIONS DEVELOPMENT I

Company: BBVA

Location: Lima, Peru / San Isidro, Peru

Job Type: FULL_TIME

Category: Design & Solutions Development (Strategic & Service Design Focus)

Date Posted: February 27, 2026

Experience Level: 5-8 Years

Remote Status: On-site

🚀 Role Summary

• Lead and evolve the Strategic & Service Design practice within BBVA Peru, aligning with global Design Holding initiatives.

• Drive the creation and enhancement of value propositions and services by integrating diverse design disciplines and user-centric methodologies.

• Manage project backlogs, prioritize tasks, and ensure timely delivery of design solutions that optimize both front-end and back-end service operations.

• Foster cross-functional collaboration and knowledge sharing to embed a people-centered approach in all product and service development.

• Develop and disseminate design case studies and best practices to stakeholders, promoting the value of strategic design in business operations.

📝 Enhancement Note: This role is positioned as a senior individual contributor or team lead within a specialized design function, focusing on strategic and service design. The emphasis on "Solutions Development" and integration of various design disciplines suggests a need for a candidate with a strong understanding of how design impacts business operations, product lifecycle, and customer experience. The "I" in the title typically denotes an entry-level management or senior specialist position within a larger framework, implying a significant scope of responsibility but potentially within a well-established team structure.

📈 Primary Responsibilities

• Define and manage the strategy, processes, and visibility of the Strategic & Service Design practice for the Design Peru team and BBVA Peru.

• Identify key stakeholders for relationship building and practice visibility, reporting results to Design Holding.

• Propose, manage, and prioritize activities within the specialty's backlog and the Annual Strategy Framework (MADE).

• Track, document, and report on progress, contingencies, and impediments for specialty activities.

• Systematize the production of Strategic Design inputs and integrate them into the Design Info System.

• Lead and optimize weekly meetings for the specialty, manage inductions for new team members, and support Design Shapers with expert queries.

• Guide and support the execution of strategic design projects for BEx and SDA circuits, covering comprehension, ideation, prototyping, and concept/service design evaluation.

• Produce design case studies for strategic design projects and design/support strategic facilitation sessions for the business.

• Optimize the strategic and service design process through protocols and materials, socializing them with the specialty team and broader Design team.

• Provide leadership, motivation, integration, direction, mentorship, and accountability to individuals practicing Strategic & Service Design.

• Share and transmit technical knowledge of Strategic & Service Design to team members and stakeholders, and participate in Design CoP episodes and other diffusion activities.

• Propose and execute strategic design projects not yet mapped in BEx or SDA circuits, including exploratory research, journey mapping, blueprinting, business case development, roadmapping, and user story creation.

• Promote the practice and importance of Strategic & Service Design through training workshops for stakeholders involved in product and service creation.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership, hands-on project execution, process optimization, and team mentorship. The emphasis on "Design Info System," "Annual Strategy Framework (MADE)," and "Design Shapers" suggests a structured and potentially matrixed design organization within BBVA. The role requires not only expertise in design methodologies but also strong project management, stakeholder communication, and strategic thinking to drive adoption and impact across the organization.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Business Administration, Engineering, or a related field.

Experience:

• 5 to 8 years of progressive experience in design roles, with a significant focus on Strategic Design and Service Design.

• Proven experience in product design and project management, ideally within the Corporate and Institutional Banking sector.

Required Skills:

• Strategic & Service Design Expertise: Deep understanding and practical application of Strategic Design and Service Design methodologies for creating and redefining value propositions and services.

• Cross-Disciplinary Integration: Demonstrated ability to integrate knowledge from diverse design specialties, including Design Research, CX Design, Behavioral Design, Business Design, and Design Management.

• Project Management: Strong skills in managing project backlogs, prioritizing tasks, defining scopes, and ensuring timely delivery of design initiatives.

• Stakeholder Management: Excellent ability to identify, engage, and influence key stakeholders across different business units and levels of the organization.

• Facilitation & Workshop Leadership: Proven experience in designing and leading strategic workshops and facilitation sessions for business teams.

• Process Optimization: Ability to analyze, optimize, and document design processes and workflows.

• Mentorship & Leadership: Experience in guiding, motivating, and mentoring team members, fostering a collaborative and accountable environment.

• Analytical Skills: Capacity to analyze qualitative and quantitative data to inform strategic design decisions.

Preferred Skills:

• Experience with digital transformation initiatives within the financial industry.

• Familiarity with Agile methodologies and their application in design contexts.

• Proficiency in creating design artifacts such as journey maps, blueprints, business cases, and high-level functional documents.

• Experience in developing and managing knowledge management systems for design practices.

• Understanding of behavioral economics principles and their application in design.

📝 Enhancement Note: The required skills emphasize a strong foundation in core design disciplines and their integration, alongside essential project management and leadership capabilities. The preference for financial sector experience and knowledge of specific design artifacts (journey maps, blueprints) indicates the need for practical, industry-relevant application of these skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: A robust portfolio showcasing at least 3-5 comprehensive case studies demonstrating successful application of Strategic & Service Design principles in real-world projects.

• Problem-Solution Framing: Clear articulation of business problems or user needs addressed, the strategic design approach taken, and the resulting solutions.

• Process Documentation: Evidence of the design process followed, including research methodologies, ideation techniques, prototyping, and validation stages.

• Impact Demonstration: Quantifiable results or qualitative evidence of the impact of the design solutions on business objectives, customer experience, or operational efficiency.

• Cross-Disciplinary Integration Examples: Showcase how different design disciplines were integrated to achieve holistic solutions.

Process Documentation:

• Examples of documented design processes, protocols, and best practices developed or optimized by the candidate.

• Evidence of contributions to knowledge management systems, such as the "Design Info System," including versioned inputs and systematized information.

• Documentation of strategic facilitation sessions, including agendas, methodologies, and key outcomes.

📝 Enhancement Note: For this role, a portfolio is crucial. It should not just present finished designs but highlight the strategic thinking, process, and impact. The emphasis on "Design Info System" and "Annual Strategy Framework" suggests that candidates who can demonstrate experience with structured knowledge management and strategic planning frameworks will be highly regarded.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for Design Managers with 5-8 years of experience in a major financial hub like Lima, Peru, the estimated annual salary range is between PEN 120,000 and PEN 180,000. This range considers the expertise required in strategic and service design, project management, and leadership within the financial sector.

Benefits:

• Comprehensive Health Insurance: Coverage for medical, dental, and vision care for employees and potentially dependents.

• Retirement Savings Plan: Contributions to a pension fund or similar retirement savings vehicle.

• Paid Time Off: Generous vacation days, sick leave, and public holidays.

• Professional Development: Opportunities for training, workshops, conferences, and certifications related to design, innovation, and financial services.

• Employee Assistance Program (EAP): Support services for personal and professional well-being.

• Life Insurance: Coverage in the event of death.

• Potential for Performance Bonuses: Based on individual and company performance.

• Employee Banking Benefits: Preferential rates or services on BBVA financial products.

Working Hours:

Full-time, typically 40 hours per week, with standard business hours. While the role is on-site, BBVA may offer some flexibility for essential tasks or team meetings, but the core expectation is consistent on-site presence for collaboration and leadership.

📝 Enhancement Note: Salary is an estimation based on general market data for similar roles in Lima, Peru. Actual compensation will depend on the candidate's specific experience, qualifications, and negotiation. The benefits listed are typical for large financial institutions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Banking)

Company Size: Large (Over 100,000 employees globally)

Founded: 1857 (BBVA)

Team Structure:

• The role sits within the Design team in BBVA Peru, likely reporting to a Design Lead or Head of Design.

• This team is part of a broader "Design Holding" structure, indicating a global design strategy and community of practice within BBVA.

Methodology:

• Human-Centered Design: A core philosophy, emphasizing understanding user needs and behaviors to create effective solutions.

• Data-Driven Insights: Integration of both qualitative (research) and quantitative (data analytics) information to inform design decisions.

• Agile & Iterative Processes: Likely adoption of agile principles for project management, allowing for flexibility, rapid prototyping, and continuous improvement.

• Strategic Frameworks: Utilization of internal frameworks like the "Annual Strategy Framework (MADE)" and a structured "Design Info System" for knowledge management and strategic alignment.

Company Website: https://www.bbva.com/

📝 Enhancement Note: BBVA's emphasis on innovation, digital transformation, and a people-centered approach shapes its culture. The structured design organization with global coordination suggests a mature approach to design thinking and its integration into business strategy.

📈 Career & Growth Analysis

Operations Career Level: Senior Specialist / Design Manager I

This level signifies a senior individual contributor or an early-stage managerial role within a specialized design function. The scope includes leading specific design practices, managing projects, and mentoring team members. It's a critical role for driving design excellence and strategic impact within the organization.

Reporting Structure:

The Design Manager Solutions Development I will likely report to a Design Lead or Head of Design for BBVA Peru. They will manage or lead a sub-team of specialists within the Strategic & Service Design practice and collaborate extensively with Design Shapers and leads from other design disciplines.

Operations Impact:

This role is pivotal in ensuring that BBVA Peru's products and services are developed with a deep understanding of customer needs and business objectives. By optimizing service design and strategic development processes, the role directly contributes to:

• Enhanced customer experience and loyalty.

• Improved operational efficiency through optimized service blueprints and workflows.

• Innovation in product and service offerings that meet evolving market demands.

• Successful digital transformation initiatives by embedding user-centricity from the outset.

Growth Opportunities:

• Specialization Advancement: Deepen expertise in Strategic & Service Design, potentially leading to a senior expert role or Principal Designer.

• Leadership Progression: Move into a broader Design Lead or Head of Design role, overseeing multiple design disciplines or a larger team.

• Cross-Functional Mobility: Transition into roles within Product Management, Business Development, or Innovation departments where strategic design thinking is highly valued.

• Global Exposure: Opportunities to contribute to or lead initiatives within BBVA's global Design Holding, working on international projects.

• Continuous Learning: Access to BBVA's learning and development programs, industry conferences, and CoPs (Communities of Practice) to stay at the forefront of design trends.

📝 Enhancement Note: The growth trajectory for this role is strong, offering paths towards deeper specialization, broader leadership, or cross-functional impact within a global financial institution. The emphasis on impact measurement and strategic alignment is key for career progression.

🌐 Work Environment

Office Type: Hybrid (On-site primary)

The role is designated as on-site, implying a need for physical presence at the BBVA offices in Lima or San Isidro. This environment is conducive to collaborative work, team meetings, and direct engagement with stakeholders.

Office Location(s):

• Lima, Peru

Workspace Context:

• Collaborative Spaces: BBVA offices are likely equipped with modern collaborative spaces designed for workshops, brainstorming sessions, and team huddles.

• Technology & Tools: Access to necessary design software, project management tools, and communication platforms to support daily tasks and remote collaboration when applicable.

• Cross-Functional Interaction: The on-site nature facilitates spontaneous interactions with colleagues from various departments, fostering a dynamic and integrated work environment.

• Professional Atmosphere: As a leading financial institution, BBVA maintains a professional and structured work environment.

Work Schedule:

Standard full-time working hours (approximately 40 hours per week) are expected. While the role is on-site, there might be some flexibility for specific needs, but consistent office presence is key for leadership and collaboration.

📝 Enhancement Note: The on-site requirement underscores the importance of in-person collaboration, team cohesion, and direct engagement with stakeholders, which are critical for a leadership role in design solutions development.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: HR or recruiter call to assess basic qualifications, cultural fit, and interest.

2. Hiring Manager Interview: In-depth discussion with the direct manager focusing on experience, leadership style, and strategic thinking related to Service Design.

3. Design Team/Peer Interview: Panel interview with other design leads or senior designers to evaluate technical skills, collaborative approach, and understanding of design methodologies.

4. Portfolio Presentation & Case Study: A dedicated session where the candidate presents selected case studies from their portfolio, demonstrating their problem-solving approach, process, and impact. This is a critical stage for assessing practical application.

5. Stakeholder Interview (Optional): Meeting with a key business stakeholder to assess collaboration skills and ability to translate design insights into business value.

6. Final Interview: Potentially with a higher-level executive for final approval, focusing on strategic alignment and cultural fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest case studies that best represent your expertise in Strategic & Service Design, particularly in complex environments like banking.

• Tell a Story: Structure each case study with a clear narrative: the challenge, your role, the process (research, ideation, implementation), key decisions, and the measurable impact.

• Highlight Integration: Explicitly demonstrate how you integrated various design disciplines (Research, CX, Behavioral, Business) to create holistic solutions.

• Showcase Process: Detail the methodologies used, tools employed, and how you navigated constraints or challenges.

• Quantify Impact: Wherever possible, use data and metrics to illustrate the success of your design solutions (e.g., improved conversion rates, reduced customer effort, increased satisfaction scores).

• Focus on Strategy: Emphasize how your design work contributed to overarching business strategies and value propositions.

Challenge Preparation:

• Design Thinking Exercise: Be prepared for a hypothetical design challenge or a problem-solving scenario that requires you to outline your approach using design thinking principles.

• Strategic Facilitation Simulation: You might be asked to walk through how you would facilitate a strategic session for a given business problem.

• Process Improvement Outline: Prepare to discuss how you would optimize a specific design process or workflow within BBVA.

• Team Management Scenarios: Anticipate questions about leadership, conflict resolution, and team development within a design context.

📝 Enhancement Note: The interview process is rigorous and heavily weighted towards practical application, as demonstrated by the portfolio presentation. Candidates should prepare to articulate their strategic thinking and process in detail.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop, InDesign) for visual design, prototyping, and asset creation.

• Prototyping Tools: InVision, Axure, or Figma for interactive prototypes and user flows.

• Collaboration Platforms: Miro, Mural for virtual whiteboarding, brainstorming, and workshop facilitation.

• Project Management: Jira, Asana, Trello for backlog management, task tracking, and workflow visualization.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics for understanding user behavior on digital platforms.

• Customer Feedback Tools: Qualtrics, SurveyMonkey for gathering and analyzing customer feedback.

• Business Intelligence Tools: Tableau, Power BI (or similar) for creating dashboards and reporting on key performance indicators (KPIs), potentially integrated with BBVA's internal systems.

CRM & Automation:

• CRM Systems: Salesforce (or similar enterprise CRM) for understanding customer data and interactions.

• Data Visualization: Tools for presenting complex data in an understandable format for stakeholders.

• Internal BBVA Systems: Familiarity with BBVA's proprietary systems for information management and project tracking (e.g., Design Info System, MADE framework).

📝 Enhancement Note: While specific tools may vary, proficiency in industry-standard design and collaboration tools is expected. Experience with BI tools and CRM systems is beneficial for understanding the broader business context and impact of design solutions. Familiarity with internal BBVA systems like "Design Info System" and "MADE" is a significant advantage.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A deep commitment to understanding and serving the needs of both end-users and internal customers.

• Innovation: Encouraging new ideas, experimentation, and a forward-thinking approach to product and service development.

• Collaboration: Fostering a team environment where diverse perspectives are valued, and cross-functional partnerships are actively pursued.

• Excellence: Striving for high-quality outcomes in all design work, grounded in research, strategic thinking, and rigorous processes.

• Responsibility & Accountability: Taking ownership of design initiatives and their outcomes, with a focus on delivering measurable value.

• Inclusivity & Diversity: Promoting an environment where everyone feels valued and can contribute their best work, reflecting BBVA's broader commitment to diversity.

Collaboration Style:

• Proactive Engagement: Actively seeking out and building relationships with stakeholders across different departments.

• Open Communication: Encouraging transparent and honest feedback exchange within the design team and with partners.

• Facilitative Leadership: Guiding discussions and workshops to ensure productive outcomes and consensus-building.

• Knowledge Sharing: Regularly sharing insights, best practices, and learnings through internal channels like CoPs and workshops.

• Iterative Improvement: Embracing feedback loops to continuously refine designs and processes.

📝 Enhancement Note: BBVA's stated values of "responsible banking," "diversity," and core principles like customer centricity and innovation are central to its culture. The design team likely embodies these values through its collaborative, data-driven, and user-focused approach.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating a Large Organization: Effectively influencing stakeholders and driving change within a large, established financial institution.

• Balancing Strategic Vision with Operational Execution: Ensuring that high-level strategic design thinking translates into actionable and implementable solutions.

• Measuring Design Impact: Quantifying the ROI and business value of strategic and service design initiatives in a complex financial context.

• Integration Across Disciplines: Seamlessly integrating Strategic & Service Design with other design functions and business units to create cohesive customer experiences.

• Keeping Pace with Innovation: Staying ahead of evolving customer expectations and technological advancements in the financial sector.

Learning & Development Opportunities:

• Advanced Design Methodologies: Access to training and resources on cutting-edge techniques in Service Design, Behavioral Economics, and AI-driven design.

• Leadership Development Programs: Opportunities to hone leadership, strategic planning, and stakeholder management skills.

• Industry Conferences & Events: Participation in leading design and financial services industry events to gain insights and network.

• Mentorship: Guidance from senior design leaders within BBVA and participation in the Design CoP.

• Cross-Functional Projects: Opportunities to work on diverse projects that broaden understanding of different business areas within BBVA.

📝 Enhancement Note: The challenges are typical for senior roles in large, complex organizations. The growth opportunities are substantial, offering a clear path for professional development and career advancement within BBVA.

💡 Interview Preparation

Strategy Questions:

• "How would you define and evangelize a Strategic & Service Design practice within a large financial institution like BBVA?" (Prepare to discuss frameworks, stakeholder mapping, and communication strategies.)

• "Describe a time you had to integrate insights from multiple design disciplines (e.g., research, CX, behavioral) to solve a complex problem. What was your approach and the outcome?" (Focus on your integration skills and ability to synthesize diverse information.)

• "How do you measure the success and business impact of Strategic & Service Design initiatives?" (Be ready to discuss KPIs, ROI, and qualitative impact metrics.)

Company & Culture Questions:

• "What attracts you to BBVA and our mission of responsible banking?" (Research BBVA's values, recent initiatives, and its commitment to sustainability and inclusion.)

• "How would you foster collaboration between the Design team and other departments like Product, Marketing, or IT?" (Emphasize your communication and relationship-building skills.)

Portfolio Presentation Strategy:

• Select Impactful Projects: Choose case studies that best showcase your Strategic & Service Design expertise, problem-solving abilities, and quantifiable results.

• Structure for Clarity: For each case study, clearly articulate the problem, your role, the methodology, key decisions, challenges overcome, and the tangible outcomes.

• Highlight Strategic Thinking: Emphasize how your design work aligned with business goals and contributed to value creation.

• Showcase Process: Be prepared to walk through the steps you took, including research methods, ideation techniques, and validation approaches.

• Engage Your Audience: Present confidently, be open to questions, and tailor your presentation to the specific context of BBVA.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, practical application of design methodologies, and an understanding of the financial industry context. The portfolio presentation is a critical opportunity to showcase these skills.

📌 Application Steps

To apply for this Design Manager Solutions Development I position:

• Submit your application through the BBVA careers portal using the provided link.

• Tailor Your Resume: Highlight experience in Strategic & Service Design, project management, financial services, and cross-disciplinary integration. Use keywords from the job description like "Service Design," "Strategic Design," "CX Design," "Business Design," and "Project Management."

• Curate Your Portfolio: Select 3-5 strong case studies that effectively demonstrate your ability to lead design solutions, integrate various design disciplines, and achieve measurable business impact. Ensure your portfolio clearly articulates your process and strategic thinking.

• Prepare for Case Studies: Practice presenting your portfolio case studies, focusing on storytelling, clarity of process, and quantifiable results. Be ready to discuss your approach to hypothetical design challenges relevant to banking services.

• Research BBVA: Understand BBVA's mission, values, recent innovations, and its position in the financial industry. This will help you articulate your alignment with the company culture and strategic goals during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.