Creative Marketing Designer

📍 Job Overview

Job Title: Creative Marketing Designer

Company: Mindly

Location: Ukraine

Job Type: FULL_TIME

Category: Marketing & Creative Operations

Date Posted: 2026-04-07

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design and produce high-performing digital ad creatives for key platforms including Meta, Google, and TikTok, directly impacting user acquisition and brand visibility.

• Drive creative strategy and performance through hypothesis-driven experimentation, focusing on continuous improvement and data-backed decision-making.

• Analyze campaign performance metrics, identify trends, and iterate on creative assets to optimize engagement and conversion rates.

• Conduct thorough market research and competitor analysis to identify emerging trends and translate insights into innovative design concepts.

• Leverage AI tools and stay abreast of industry advancements to enhance creative output and maintain a competitive edge in digital marketing.

📝 Enhancement Note: This role is positioned within the "Growth Team" and emphasizes a "data-driven" approach to creative development, suggesting a strong alignment with revenue operations principles where marketing efforts are directly tied to measurable business outcomes. The focus on "hypothesis testing" and "iterating quickly based on data" highlights the need for a candidate who can operate with agility and a scientific mindset, typical of operations roles.

📈 Primary Responsibilities

• Develop visually compelling and conversion-optimized ad creatives for Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), and TikTok campaigns.

• Conceptualize, design, and animate static and motion graphics for various digital advertising formats, ensuring brand consistency and platform best practices.

• Collaborate closely with the CMO and growth team to brainstorm, prioritize, and execute creative A/B tests aimed at enhancing key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and customer acquisition cost (CAC).

• Monitor and analyze creative performance data using analytics dashboards and tools, providing actionable insights and recommendations for optimization to the marketing team.

• Research and present findings on competitor creative strategies, emerging design trends, and new platform features to inform future campaign development and creative direction.

• Experiment with diverse design concepts, visual styles, and storytelling techniques to discover novel approaches that resonate with target audiences across different markets.

• Ensure all creative assets adhere to brand guidelines, legal requirements, and platform-specific policies.

• Contribute to the development of a comprehensive creative library, organizing assets for easy access and future use by the marketing and growth teams.

📝 Enhancement Note: The responsibilities emphasize a direct link between creative output and performance metrics, a core tenet of revenue and marketing operations. The expectation to "analyze results and iterate quickly based on data" and "research competitors and market trends, turning insights into actionable ideas" points to a strategic, operations-minded approach rather than pure execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, marketing, or a related field is implied. Candidates with formal education in Graphic Design, Digital Media, or Marketing will find their background highly relevant.

Experience: Minimum of 2 years of dedicated experience in a Marketing Designer or Creative Designer role, with a proven track record in digital advertising.

Required Skills:

• Minimum 2 years of professional experience as a Marketing Designer or Creative Designer.

• Demonstrated experience in creating successful digital advertising creatives for platforms like Meta, Google Ads, and TikTok.

• Proficiency in industry-standard graphic design and motion design software (e.g., Adobe Creative Suite - Photoshop, Illustrator, After Effects; Figma).

• Ability to interpret performance data, analyze campaign results, and translate insights into actionable design improvements.

• Experience in formulating and testing hypotheses to optimize creative effectiveness.

• Familiarity and confident usage of AI tools for design enhancement and content generation.

Preferred Skills:

• Experience with video editing software for ad creative production.

• Familiarity with A/B testing methodologies and tools.

• Basic understanding of marketing funnels and customer journeys.

• Experience working in a fast-paced, remote-first, or international team environment.

• Knowledge of HealthTech or marketplace business models.

📝 Enhancement Note: The requirement for "ability to analyze performance and think in hypotheses" and "confident use of AI tools" are crucial for this role, indicating a need for a candidate who bridges creative talent with analytical rigor and technological adaptability, aligning with modern operations skill sets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating experience in creating digital ad creatives for social media (Meta, TikTok) and search/display networks (Google Ads).

• Include case studies that detail the creative brief, the design process, the specific hypotheses tested, and the measurable impact of your creative work (e.g., improvements in CTR, conversion rates, engagement).

• Highlight examples of motion graphics or animated creatives, showcasing skills in tools like After Effects.

• Present work that reflects an understanding of target audience segmentation and tailored creative messaging for different demographics or markets.

Process Documentation:

• Be prepared to discuss your personal workflow for taking a creative brief from concept to final asset, including research, ideation, design, testing, and iteration phases.

• Ability to articulate how you document design processes and learnings from A/B tests to contribute to a shared knowledge base for the growth team.

• Demonstrate an understanding of rapid prototyping and iteration cycles common in performance marketing operations.

📝 Enhancement Note: The emphasis on "real projects and ideas" and the explicit mention of "portfolio with real projects and ideas" in the raw description strongly suggest that candidates will be evaluated on their practical application of design skills to achieve measurable marketing outcomes. The expectation to detail "hypotheses tested" and "analyze results" implies a need for a portfolio that demonstrates a data-informed approach to creative development, akin to an operations professional's focus on process and performance.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Creative Marketing Designers with 2-5 years of experience in Ukraine, and considering the "competitive salary" stated, a range of UAH 30,000 - UAH 60,000 per month is estimated. This range can vary based on the candidate's specific skill set, portfolio strength, and negotiation.

Benefits:

• Competitive Salary: Remuneration commensurate with experience and market standards.

• Therapy on Mindly: Access to therapy services through the Mindly platform, providing a budget for personal and partner therapy sessions.

• Flexible PTO: 20 days of paid vacation, with flexibility for additional days off.

• Professional Development: Opportunities within a fast-growing company and a team of high-achievers.

• Remote Work: Fully remote work arrangement, offering flexibility and work-life balance.

• International Exposure: Work with a company serving over 1,000,000 clients in more than 40 countries.

Working Hours: The role is full-time, typically around 40 hours per week. While remote, ideally, candidates should be within the CET or EET time zones to facilitate collaboration with the core team.

📝 Enhancement Note: The salary estimate is based on research for similar roles in Ukraine, factoring in the company's growth stage and stated commitment to competitive compensation. The therapy budget is a unique benefit tied to Mindly's core business, offering significant value to employees. The mention of CET/EET time zones is a practical consideration for remote collaboration, common in distributed operations teams.

🎯 Team & Company Context

🏢 Company Culture

Industry: HealthTech, specifically a marketplace for psychologists and clients. This niche requires a blend of empathy, trust, and technological innovation.

Company Size: The description implies rapid growth and a significant client base (over 1,000,000 clients), suggesting a mid-sized to large startup environment that is scaling operations. The "top 1% of the fastest-growing profitable tech companies" status indicates a dynamic and performance-oriented culture.

Founded: While the founding date isn't specified, the company's rapid growth and profitability suggest it's an established but rapidly evolving entity.

Team Structure:

• The role reports to the CMO, Masha, and is part of the "growth team."

• This team is described as having "ownership," contributing to "key decisions," and directly impacting "product's growth," indicating a highly collaborative and empowered structure.

Methodology:

• Data-Driven Growth: The core methodology revolves around launching, testing, and scaling ideas based on performance data.

• Hypothesis-Led Experimentation: A strong emphasis on generating and testing creative hypotheses to drive improvements.

• Agile Iteration: The ability to "analyze results and iterate quickly" is paramount.

• Collaborative Ownership: Team members are expected to take initiative and contribute broadly, not just execute tasks.

Company Website: https://mindlyspace.com/

📝 Enhancement Note: The company's focus on HealthTech and its rapid, profitable growth suggest a culture that values impact, efficiency, and innovation. The "remote-first" approach with optional office hubs is typical of modern, globally-minded tech companies, and implies a need for strong asynchronous communication skills within the operations and marketing teams.

📈 Career & Growth Analysis

Operations Career Level: This role is an entry-to-mid-level position within the marketing operations and creative function. It offers significant opportunity for hands-on experience in performance marketing creative development and optimization.

Reporting Structure: The Creative Marketing Designer will report directly to the Chief Marketing Officer (CMO), Masha. This direct line of reporting provides high visibility and the opportunity to influence marketing strategy at a senior level.

Operations Impact: The role has a direct and measurable impact on Mindly's growth by creating advertising assets that drive user acquisition and engagement. Success in this position directly contributes to lead generation, customer acquisition, and ultimately, revenue growth for the platform. The iterative, data-driven nature of the role means that creative performance is continuously monitored and optimized, aligning with core operational efficiency goals.

Growth Opportunities:

• Creative Specialization: Deepen expertise in performance marketing creative design, motion graphics, and AI-assisted design for digital advertising.

• Performance Marketing Acumen: Develop a strong understanding of A/B testing methodologies, data analysis, and campaign optimization strategies within a high-growth HealthTech environment.

• Cross-Functional Collaboration: Gain experience working closely with marketing leadership, product teams, and potentially other operations functions to align creative efforts with business objectives.

• Strategic Contribution: As the company scales, opportunities may arise to influence broader creative strategy, brand direction, and contribute to new market expansion efforts.

• Leadership Potential: For exceptional performers, there could be pathways to senior designer roles, creative lead positions, or even broader marketing operations management roles within Mindly.

📝 Enhancement Note: The stated "growth team" structure and emphasis on "ownership" suggest that high performers can quickly advance and take on more responsibility, a common trajectory in fast-scaling operations environments. The direct reporting to the CMO provides a unique opportunity for mentorship and understanding of executive-level decision-making.

🌐 Work Environment

Office Type: Mindly operates on a "remote-first" model. While they have physical offices in Ukraine (Kyiv, Lviv, Vinnytsia), these are presented as options for those who prefer a hybrid setup or in-person collaboration, rather than a requirement. This indicates a strong reliance on digital collaboration tools and processes.

Office Location(s): Primarily remote, with physical hubs in Kyiv, Lviv, and Vinnytsia, Ukraine. This provides flexibility for employees within Ukraine to choose their preferred working arrangement.

Workspace Context:

• Digital Collaboration: Expect a highly collaborative digital environment, utilizing various communication and project management tools for seamless remote teamwork.

• Agile & Fast-Paced: The environment is characterized by rapid iteration, quick decision-making, and a focus on immediate impact, typical of high-growth tech companies.

• Performance-Oriented: A culture that values results, data-driven insights, and continuous improvement in marketing efforts.

• Global Reach: Working with a team and user base spanning over 40 countries provides exposure to diverse markets and creative challenges.

Work Schedule: Full-time, with an expectation of around 40 hours per week. While remote, the preference for CET/EET time zones suggests a need for availability during core European business hours to facilitate real-time collaboration and meetings.

📝 Enhancement Note: The "remote-first" approach necessitates strong asynchronous communication skills and self-discipline, which are critical for individuals in operations roles to manage their workflows effectively and contribute to team objectives without constant direct supervision.

📄 Application & Portfolio Review Process

Interview Process:

• Screening Interview / Intro Chat: An initial conversation to assess basic qualifications, cultural fit, and understanding of the role's core responsibilities.

• Interview with CMO: A deeper dive into your creative experience, understanding of performance marketing, and strategic thinking. This is where your portfolio will be a key discussion point.

• Test Assignment: A practical exercise designed to evaluate your design skills, ability to interpret briefs, and creative problem-solving capabilities within a performance marketing context.

• Final Interview with Co-founders: A discussion to assess overall fit with the company's vision, values, and long-term goals.

Portfolio Review Tips:

• Showcase Performance: For each project, clearly articulate the objective, your role, the creative strategies employed, and most importantly, the measurable results achieved (e.g., "Increased CTR by X%", "Reduced CPA by Y%"). Quantifiable impact is key.

• Highlight Process: Be prepared to walk through your design process for 1-2 key projects. Explain your ideation, hypothesis generation, testing, and iteration steps. Demonstrate how you used data to inform your creative decisions.

• Demonstrate Versatility: Include examples across different platforms (Meta, Google, TikTok) and ad formats (static, video, motion graphics). Show your ability to adapt your style to different campaign goals and target audiences.

• Emphasize AI and Trends: If you’ve used AI tools in your workflow or incorporated emerging design trends, highlight these examples to show your forward-thinking approach.

• Conciseness and Clarity: Ensure your portfolio is well-organized, easy to navigate, and highlights your strongest work upfront.

Challenge Preparation:

• Understand Mindly's Business: Research Mindly's product, target audience, and market positioning in the HealthTech space.

• Analyze Competitor Creatives: Familiarize yourself with the advertising creatives used by Mindly's competitors and other successful HealthTech apps.

• Practice Hypothesis Formulation: Be ready to articulate how you would approach testing new creative ideas for Mindly, focusing on specific, testable hypotheses.

• Prepare for Data Interpretation: Anticipate questions about how you would analyze ad performance data and what metrics you would prioritize.

📝 Enhancement Note: The multi-stage interview process, including a test assignment, is standard for creative roles, but the emphasis on "performance," "data analysis," and "hypotheses" signals that Mindly is looking for a designer who functions as a performance marketer first and a designer second, aligning with the data-driven nature of operations roles.

🛠 Tools & Technology Stack

Primary Tools:

• Graphic Design Software: Adobe Creative Suite (Photoshop, Illustrator) is highly probable. Figma is increasingly common for digital design and collaboration.

• Motion Design/Video Editing: Adobe After Effects for motion graphics is a standard. Tools like Premiere Pro or DaVinci Resolve might also be relevant for video ad creation.

• AI Tools: Awareness and proficiency with AI-powered design tools (e.g., Midjourney, Stable Diffusion for ideation, AI enhancers for existing assets, or AI writing assistants for ad copy concepts) are explicitly mentioned as required.

Analytics & Reporting:

• Platform Analytics: Familiarity with the analytics dashboards within Meta Ads Manager, Google Ads, and TikTok Ads Manager is essential for direct performance tracking.

• General Analytics: Exposure to tools like Google Analytics or similar platforms for understanding user behavior post-click is beneficial.

• Visualization Tools: While not explicitly stated, experience with dashboarding tools (e.g., Tableau, Looker Studio/Google Data Studio) for presenting performance data could be a plus.

CRM & Automation:

• While not directly managing a CRM, understanding how marketing creatives feed into the user acquisition funnel and potentially integrate with CRM data for tracking ROI is valuable.

• Experience with project management tools (e.g., Asana, Trello, Jira) for workflow management and collaboration in a remote setting is highly probable.

📝 Enhancement Note: The explicit mention of "AI tools" and the need to analyze performance data on platforms like Meta, Google, and TikTok indicate a technology stack geared towards performance marketing and data-driven creative optimization, which are core components of modern marketing operations.

👥 Team Culture & Values

Operations Values:

• Honesty and Transparency: This value translates to open communication about creative performance, challenges, and insights. It encourages direct feedback and a culture where issues are addressed proactively.

• Empathy and Understanding: In a HealthTech context, this means designing creatives that are sensitive, supportive, and resonate with users seeking mental health support. It also applies to how team members collaborate and support each other.

• Data-Driven Decisions: A strong emphasis on using performance metrics to guide creative development and strategy, ensuring that design efforts are aligned with measurable business goals.

• Ownership and Autonomy: Team members are empowered to take initiative, contribute to strategic decisions, and own their areas of responsibility, fostering a proactive and results-oriented environment.

• Agility and Speed: The "fast-growing" nature of Mindly implies a need for quick execution, rapid iteration, and the ability to adapt to changing market dynamics and campaign performance.

Collaboration Style:

• Remote-First Collaboration: Heavy reliance on digital communication tools (Slack, Zoom, etc.) for seamless interaction across geographies and time zones.

• Cross-Functional Synergy: Close collaboration with the CMO, growth team, and potentially other departments to ensure creative efforts are aligned with overall marketing and business objectives.

• Feedback-Oriented: An environment where constructive feedback is encouraged and used for continuous improvement of both creatives and processes.

• Idea Sharing: A culture that values open sharing of ideas, hypotheses, and insights to collectively drive growth.

📝 Enhancement Note: The values of "Honesty and transparency" and "Empathy and understanding" are particularly relevant for a HealthTech company and suggest that candidates should demonstrate not only technical skills but also a thoughtful and user-centric approach to their work, which is a hallmark of effective operations professionals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to produce visually appealing and innovative creatives that also meet stringent performance metrics and conversion goals.

• Rapid Iteration Cycles: Keeping up with the fast-paced environment means constantly generating new ideas, testing them, and iterating quickly based on data, which requires efficient workflows and resilience.

• Platform Nuances: Mastering the distinct creative requirements and audience behaviors across Meta, Google, and TikTok requires continuous learning and adaptation.

• Data Interpretation: Effectively translating complex performance data into actionable creative insights can be challenging, requiring strong analytical skills.

Learning & Development Opportunities:

• Deep Dive into Performance Marketing: Gain extensive hands-on experience with A/B testing, campaign optimization, and data analysis in a high-growth context.

• Mastery of Digital Creative Tools: Enhance expertise in advanced graphic design, motion graphics, and AI-powered creative tools.

• HealthTech Industry Insights: Develop a nuanced understanding of marketing strategies within the HealthTech sector and the unique considerations for mental wellness platforms.

• Cross-Functional Exposure: Opportunities to collaborate with marketing leadership and other operational functions, broadening understanding of business strategy.

• Career Progression: Potential to move into senior creative roles, lead creative initiatives, or transition into broader marketing operations management roles within Mindly as the company continues to scale.

📝 Enhancement Note: The challenges presented are typical for performance-focused creative roles within operations, highlighting the need for adaptability, analytical capability, and a commitment to continuous learning, all of which are crucial for success in dynamic operations environments.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed ad creatives based on a specific hypothesis. What was the hypothesis, how did you test it, and what were the results?" (Focus on process, data, and impact.)

• "How do you approach balancing creative innovation with the need for high conversion rates in performance marketing?" (Discuss strategy, experimentation, and KPI alignment.)

Company & Culture Questions:

• "Our values are Honesty/Transparency and Empathy/Understanding. Can you provide an example of how you've applied these values in a professional setting, particularly in your design work?" (Showcase cultural alignment and soft skills.)

• "Mindly is a fast-growing HealthTech company. How do you see your role contributing to our overall growth and mission?" (Connect your skills to the company's objectives and industry.)

Portfolio Presentation Strategy:

• Structure for Impact: For each project, present: 1) The Challenge/Objective, 2) Your Solution/Creative Approach, 3) The Process (including hypothesis testing and iteration), and 4) The Results (quantified impact).

• Quantify Everything Possible: Use specific metrics (CTR, CPA, conversion rate improvements) to demonstrate the effectiveness of your work. If exact numbers aren't shareable, use percentages or "significant improvement."

• Highlight Data-Informed Decisions: Explicitly state how data or user insights influenced your design choices.

• Showcase Adaptability: Demonstrate how you tailored creatives for different platforms and audiences.

• Be Ready to Discuss: Prepare to answer detailed questions about your creative process, decision-making, and the rationale behind your design choices.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating not just creative talent but also a strategic, data-driven, and results-oriented mindset, which is essential for candidates aiming to excel in operations-adjacent roles. The emphasis on quantifiable results and process is key.

📌 Application Steps

To apply for this operations-adjacent creative position:

• Submit your application through the provided link on Ashby.

• Customize your Resume: Tailor your resume to highlight experience in performance marketing, digital ad creative development, data analysis, A/B testing, and proficiency with relevant design and AI tools. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest projects that best demonstrate your ability to create high-performing ad creatives and showcase measurable results. Ensure your portfolio clearly articulates your process, hypotheses tested, and the impact of your work.

• Prepare Your Narrative: Be ready to discuss your portfolio projects in detail during interviews, focusing on your strategic thinking, problem-solving abilities, and how you leverage data for creative optimization.

• Research Mindly: Understand the company's mission, product, target audience, and competitive landscape. Familiarize yourself with their current marketing efforts and brand identity to tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---